By: Laura London
What’s hot and what’s not? Eliminate the “not” because anything flower related is all hot!! Vintage romance, traditional elegance, modern with an edgy twist and garden simplicity are all very popular looks in the floral industry right now. The vast array of talent that our industry possesses is INCREDIBLE. Here are some examples of current floral trends that is HOT HOT HOT!!!!
- garden roses and peonies
- berries, pods, textural greens
- the color CORAL (please refer to my blurb about coral)
- anything in peach, cream, blush, pale yellow and once again CORAL
- purples & lavenders
The list is endless and I could go on for days, but I want hear from you! What floral trends are you currently seeing? What’s HOT HOT HOT??
“Never sell a specific flower (unless mother nature confirms it will be available). Sell a specific look, sell a specific style, sell your passion and the rest is left to follow.”