Last month I shared with you the newly created WFFSA Florist Marketing & Communications Toolkit. This month, I did a little summary write up on the importance of blogs. Read it below and if you haven’t had the chance, download the toolkit and let me know what you think!
As published in the 8/19/14 WFFSA netWORK newletter:
BLOGGING IS A KEY COMPONENT TO YOUR SOCIAL MARKETING STRATEGY
Blogging is often overlooked and with the popularity of social media is sometimes seen as non-essential, but we beg to differ. Blogging is a key component to your social media strategy. With social media, your content is only relevant and seen for a short period of time, as well as difficult to search for old content. To ensure that all of your hard work in creating great content is not lost, be sure to post it to your blog! It is a great way to keep your website fresh, encourage people to revisit your site, and helps with your SEO.
At Mayesh Wholesale Florist, consistent posting and relevant content are the main objectives. Mayesh strives to post at least twice a week with all sorts of content ranging from design videos, flower information, design inspiration, and more – all geared toward professional floral designers. If you do not post consistently, then people will forget about your blog/content and you will lose readers. If you are creating content that has nothing to do with your target audience, then you are wasting people’s time and again will lose readers. Ready to establish a home for your content to drive new visits to your website? Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!