Posts Tagged “WFFSA”

Floral Design Trends for 2017

2017 floral design trends

Who doesn’t love a trends report, right?! I recently attended WFFSA’s Floral Distribution Conference this past October and was able to attend the trends session led by Sandy Schroeck AIFD PFCI. Sandy curates her trends forecast by scouring social media, shopping gift markets, looking for repetition, emerging colors, fashion, furniture and more.

Sandy’s top floral trends are Urban Luxe, Modern Vibe, Brushstrokes and Fragrant Fields. Check out the pictures below and let me know which is your favorite or if you are seeing different trends in your area in the comments below!


Key elements: Statement flowers, large foliage, high impact containers along with repetition.

floral design trends: urban luxefloral design trends: urban luxe20161021_101613 20161021_101623 20161021_101630 20161021_101647


Key elements: add art back into design, negative space, contrasting elements, utilizing cold (acrylic, cement, and metal) with natural materials, transparency/iridescence, and geometric shapes.

floral design trends: modern vibe floral design trends: modern vibe floral design trends: modern vibe floral design trends: modern vibe floral design trends: modern vibe


Key elements: gathered/foraged style, draws inspiration from Victorian or Renaissance paintings, short/low containers (e.g. compote) to allow a flared look, foliages, and bright colored garden style flowers.

floral design trends: Brushstrokes floral design trends: Brushstrokes 20161021_101716 floral design trends: Brushstrokes floral design trends: Brushstrokes floral design trends: Brushstrokes


Key elements: using fragrant flowers like lavender, new varieties of everyday flowers, and vintage and European influences.

Fragrant Fields Floral Design Trends Fragrant Fields Floral Design Trends Fragrant Fields Floral Design Trends Fragrant Fields Floral Design Trends Fragrant Fields Floral Design Trends

Your Holiday Guide to Poinsettia Care


The holidays are a time for traditions, and that is no different for the flower industry. This time of year, people fill their homes with garlands, wreaths, holly and of course, poinsettias! But how do we keep the spirit going and help our favorite Christmas flowers last past the holidays?

WFFSA has come to the rescue and put together this helpful guide! Enjoy!


WFFSA: Zappos Recap

WFFSA Zappos

We all know about Zappos and maybe you have even bought a few pairs of shoes from their site. Either way, Zappos is at the top of the class for its business practices and corporate culture. So it was a treat to have Jon Wolske, a Zappos culture evangelist, speak at this year’s WFFSA Floral Distribution Conference! Anne Mansour attended the session and here are her notes below. As you are reading the short recap, I’d love to hear from you on how you create a culture of care or how you deliver “wow” to your customers. Share your stories in the comments below!

Jon’s  mantra is, “ a 1% change can change the world!” He works among co-workers who care, creating a “culture of care” within the company. The culture of care drives employee productivity, customer service, and believing in the brand. Zappos is a company that is committed to the culture of the employees. Here are their core values:

  • Deliver “wow” through service
  • Embrace and drive change
  • Create fun and a little weirdness
  • Be adventurous, creative, and open-minded
  • Pursue growth and learning
  • Build open and honest relationships w/ communication
  • Passionate and determined
  • Be humble
  • Living with a purpose everyday
  • Helping people
  • Providing customer service and culture through camaraderie
  • Coaching people to match the values of the company


You may not have been able to attend this session, but I did find a video of Jon Wolske at TEDxLoyolaMarymountU talking about “The Importance of Being Intentional with Your Culture”. Enjoy!


WFFSA 2014: A Few Fave Flowers

WF&FSA 2014


I’m a little behind on this post, sorry!  Once you see what we have coming out very soon, you’ll understand, but needless to say we have a bunch of exciting things coming up!

So I wanted to share 3 of my favorite flowers that I saw while at the WF&FSA convention last month.  One I have never seen before and the other two I feel have been around for a bit, but I don’t see them often.


First up, is the spider hanging amaranthus.  Love this stuff and so far everyone that I talk to feels the same way!

WF&FSA 2014


Next, is the ball disbuds.  I’m sure you know why I love these … because they look just like dahlias!!  However, these pretty blooms are less expensive and more hardy!

WF&FSA 2014


Another flower that isn’t new, but I thought was fun because of the color and texture.  I don’t think it is a popular flower because I don’t see it often.  What are your thoughts about Musa?

WF&FSA 2014


What are you seeing around in your neck of the woods that is either new or that you haven’t seen in awhile, but are starting to like to design with?

Florist Marketing Toolkit Highlight: Pinterest



As originally posted in the 9/30/14 WF&FSA netWORK e-newsletter




With more than 70 million users and a popularity and user group greater than Twitter, Pinterest garners >80% women with most popular topics of food, fashion and weddings. With this user base, it pays to put effort into Pinterest and be prepared for your brides when they start sharing pin boards.

Tips for Pinterest (4-5 hours to begin, maintain weekly/monthly)

Creating a pin board will take you 2-3 hours to start, and to keep current, you should consider updating on a weekly, or at least monthly basis. The best reason to use Pinterest? It has more than 70 million users, is one of the top five social media outlets and the fourth largest topic? Wedding flowers. Want to know more about Pinterest and how it compares? So this invaluable resource skews heavily toward female buyers and is the perfect match for a wedding flower shop.


1. Plan for Pinning Success

When setting up your account make sure it is set up properly and branded with your logo. Create boards that suit your target customers and your industry niche. Also make sure that you have integrated your Pinterest platform with your other social media platforms.


2. Remember Copyright

It is important to ensure that you are not directly uploading images that are not yours due to copyright.  Pin directly from the source and also remember to attribute your source.


3. Pin Strategically

The mantra is Pin, Repin and follow. Build up a  loyal tribe and they will reward you with significant sharing. Remember when anyone repins the link still points back to your site. Think of Pinterest as a friendly virus.


4. Be a Social Pinner

Don’t forget to comment , like other pins and @tag other pinners by name. Also remember your manners and say thanks when you are repinned.


5. Produce Pinnable Content

The rise of a much more visual web requires you to create and share high quality images. Also remember that you can also pin video as well. For B2B businesses that work in knowledge industries you can also pin images that point to your presentations on Slideshare.


6. Create and Curate

Don’t just post your images curate other quality images and photos from others. Remember to share the love. The power of reciprocation is alive and well and if you share others content they will feel obliged to share yours.


7. Be a Creative Pinner

A lot of business have great images offline that could be placed online to add to your content. Run competitions and include call to action in your pins.


8. Keep Search Engines in Mind

Google notices fresh content and also social signals. So optimize your pins with hashtags, links, categories and keywords. It is very important to pin images and content from your website. Pinterest can drive a lot of traffic to your website if you do this correctly with compelling and contagious photos and images. Infographics work very well on Pinterest.


9. Don’t Forget your Tools

The most essential tool is the “Pin It” button on your browser. Also download the Pinterest app for your mobile devices.


10. Monitor and Measure your Traffic

This will assist you in finding out what works and what doesn’t. Do more of what works. Also monitor what your competitors and other brands are doing and you will be surprised by what you will learn.


WF&FSA Pinterest


Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!

Marketing Toolkit Highlight: Do You ‘YouTube’?

WF&FSA Marketing Toolkit Youtube


Here is another in a series of tips from the WF&FSA Marketing Toolkit.  The use of YouTube as a vehicle for marketing in business has become a major player in the social media arena. YouTube started as the brainchild of three former employees of PayPal who wanted to create a video sharing site where they could easily take videos and upload them to share with friends. YouTube began as a venture funded technology startup and was officially founded in February of 2005. In November of 2006, Google acquired YouTube. Currently, over 1 billion users visit YouTube each month and over 6 billion hours are watched each month on YouTube. This makes it one of the best catalysts of communications for marketing to your customers and potential consumers no matter the demographics. YouTube is being used in some way by the Baby Boomer Generation to the new Generation Z. It is a great way to market your products and services to them.

Want to get started? YouTube makes it quite easy! First subscribe to YouTube so you can look at all the content they offer. Secondly, build playlists of your favorite videos. Lastly, and the most important thing you need to do, is to start your own YouTube channel. Here you can post the videos which you create, to promote your company and share them with your customers and potential consumers to market your products. Innovate your marketing plan by using this platform of social media and you will definitely touch more of your potential market.  Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!


WF&FSA’s Florist Marketing Toolkit Highlight: Blogs

Last month I shared with you the newly created WFFSA Florist Marketing & Communications Toolkit.  This month, I did a little summary write up on the importance of blogs.  Read it below and if you haven’t had the chance, download the toolkit and let me know what you think!

As published in the 8/19/14 WFFSA netWORK newletter:



Blogging is often overlooked and with the popularity of social media is sometimes seen as non-essential, but we beg to differ.  Blogging is a key component to your social media strategy.  With social media, your content is only relevant and seen for a short period of time, as well as difficult to search for old content.  To ensure that all of your hard work in creating great content is not lost, be sure to post it to your blog!  It is a great way to keep your website fresh, encourage people to revisit your site, and helps with your SEO.

At Mayesh Wholesale Florist, consistent posting and relevant content are the main objectives.  Mayesh strives to post at least twice a week with all sorts of content ranging from design videos, flower information, design inspiration, and more – all geared toward professional floral designers.  If you do not post consistently, then people will forget about your blog/content and you will lose readers.  If you are creating content that has nothing to do with your target audience, then you are wasting people’s time and again will lose readers.  Ready to establish a home for your content to drive new visits to your website?  Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!


WF&FSA Florist Marketing Toolkit


It is here!  WF&FSA tasked its Marketing Committee, which included yours truly and Ben Powell among others, to create a marketing toolkit for you … our customers … florists.  So we created a guide that reviews all things marketing from social media to guerrilla marketing and everything in between.  Looking for #hashtag ideas, want to try an out-of-the-box campaign, just want to know how to get started using Pinterest?  No problem.  Wholesale Florists across the country want to help and this is a start of providing that type of help.


The toolkit covers the following topics:

  • Social Media
  • Broadcast Media
  • Print Media
  • Opinion Editorials
  • Email and Direct Mail
  • Charitable Tie-Ins
  • Guerrilla Marketing
  • List of Holiday and Special Days

The Marketing Toolkit is a living document and we will be continuing to make on-going updates, so if you see something that you believe should be included or you have a great marketing idea, please let us know.


WF&FSA FDC2013: Mayesh Wholesale Florist Commercial

For the first time this year at the WF&FSA Floral Distribution Conference, members were asked to create fun commercials to showcase throughout the event.  We threw around so many ideas and finally settled on the video you see below.  Hope you enjoy it as much as we did creating it!



Have any great commercial ideas for us?  Share them in the comments below.  Thanks!!

WF&FSA FDC2013: 2014 Floral Trends

On the last day of the WF&FSA Floral Distribution Conference Kevin Ylvisaker AIFD, CFD, PFCI, CAFA presented his thoughts on “The Latest Floral Trends”.  Below I have some highlights and a link to his presentation.  Enjoy!


  • Color Trends:
    • blues, greens, grays with a touch of sand – think tranquil beach scene with a heavy influence with a deep rich blue



  • bright colors
  • pastels
  • gem & jewel tones
  • yellow and gray – currently, one of my personal faves as this is the color palette I choose for our baby’s nursery!



  • Plant Trends:
    • Terrariums – I’ve definitely been seeing the popularity of terrariums grow over the last year and hope they stay around for a while.
    • Succulents – surely an ongoing trend that we all love hear at Mayesh!
  • Design Trend:
    • Steampunk – I’ve been seeing this type of design emerge over the last couple of years from events to furniture.  One of our Design Star contestants even designed a steampunk succulent boutonniere, which was super cool!



  • Kevin also conducted some research on his own by utilizing his connections with fellow florists to give us insight on wholesale flower purchasing trends and consumer buying trends.


What are you seeing as emerging or on-going floral trends?  Post your comments below…

Go Top