Posts Tagged “wedding florist”

Interview: Sarah’s Garden

Mayesh Instagram Takeover

 

You may have noticed that over the past two days we handed our Instagram feed over to the lovely Sarah Watts of Sarah’s Garden in Arizona (and if you didn’t see that, get yourself on Instagram and follow us!) It was a burst of warmth & color, which was much appreciated for those of us living in freezing winter temperatures! And now, a little bit more about the lovely Sarah:

 

To start, why don’t you tell us a bit about yourself, and how you found yourself in the flower industry.

I am a Nordic gal (Minnesotan Norwegian) living in the Arizona desert with my sweet husband, teenage stepson and 2 little dog fur babies. I was recruited into the flower industry by my best friend’s mom in 1996 (20 years ago) to help manage in her newly purchased flower shop in Minnesota. Her cousin was our lead designer, a 30 year maverick designer and taught us the ropes. My bestie and I then acquired the business and ran it for almost 2 years. What a ride!

 

I saw that you have studied both art & interior design – I, too, have a background in interior design! Can you elaborate on that, and how it all comes into play as a floral & event designer?

Nice! One of the first useful things I learned in interior design was to use a “keyoff” – an inspiration piece to draw your palette and materials from. It can be anything really. I like to look to the Arizona desert for inspiration to bring the outside environment in the design. When taking art classes, I learned to pay attention to the negative space also and to start light and then layer in if need be. Also, that critique can be very evolutionary and eye opening if you get your ego out of the way.

 

Mayesh Instagram Takeover

 

You have quite a bit of experience with many aspects of planning a wedding. What do you most enjoy about doing weddings (flowers & full event planning) & working with brides?

My heart is fullest when I know that our creations added to the beauty and meaningful experience of a wedding day. We ask LOTS of questions, including what their hobbies are, where they’ve traveled, how they decorate. We want their wedding to feel very personal and comfortable. I love that my couples trust that we “get” what they want and we always aim to exceed their expectations.

 

How would you describe your design style?

Deconstructed English Garden. LOL! I think I just made that up! My husband is first generation American from English immigrants and I am so inspired by their customs and decorum. But I’m a bit of a rebel, so I design with deconstruction and like to break the rules a bit. I don’t like to create completely round and structured designs.

 

Mayesh Instagram Takeover

Mayesh Instagram Takeover

 

What trends do you see happening in flowers right now?

Airy, light, free form. Natural, not too manipulated. Focus on foliage. Each bloom shows it’s beautiful face.

 

Mayesh Instagram Takeover

 

Let’s talk tools. Favorite florist tool, and favorite social media app you use in your business? Instagram is obviously a industry favorite, but we’d love to know if you’re using anything else!

My ARS pocket shears are totally amazing, they are crazy sharp! For social media, Instagram all the way!!! I love the community and the format. I also use Lobiloo, Honeybook, and Quickbooks to stay organized with orders, client management, and the always fun, bookkeeping, lol!

 

What is your favorite or most memorable event or shoot you have been apart of?

My friends Brushfire Photography, KDP Events and I did a shoot on top of Mount Lemmon in Tucson on a stormy day and the images came back so ethereal and amazing. I styled the whole shoot, but kept floral minimal by only creating a bridal bouquet. It was inspired by the desert mountain cliffs and was very unique.

 

Check out the Mt. Lemmon Elopement here!  

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

To not say “yes” to everything. Building my business, I thought I had to take every inquiry that came my way. No regrets now though, because I feel like I learned so much from key mistakes I made. I didn’t even think about developing a solid style and brand until about 2 years in. Now, I attract clients that want my specific style and I make sure that they are just as good as a fit for us than we are for them. After executing over 300 weddings in 5 years, I follow my intuition and if my gut says they may not be our ideal client, I pass graciously. I fully understand we can’t make everyone happy and I want all of my energy to go into blowing the minds of our ideal clients.

 

 

Mayesh Instagram Takeover

Mayesh Instagram Takeover

 

See more beautiful designs on Sarah’s Instagram!

Interview: The Wild Mother

The Wild Mother Interview

Over the past two days, the three sisters of The Wild Mother filled our Instagram with gorgeous images paired with enchanting stories collected over time, rich in family history and their unique perspective on nature & floral design. Not only are they brilliant designers, but they have such a way with words that their stories & theories transport you to another place & time. If you haven’t seen it yet, you’re in for a treat!

 

Now, let’s get to know the ladies behind The Wild Mother a bit better…

 

Tell us a little bit about how The Wild Mother came to be!

We are from an agricultural family. As generations progressed, what was large scale farming, became gardening to feed our extended family, and the skills required to do so now influence our small beds. While shadowing our elders in rows of okra and fields of wildflowers, we learned to appreciate every part of a plant—whether to feed our bellies or grace a table top.

On a micro level, what is now known as TWM has always been a dream of ours. In college, as diligent Anthropology and English students, we daily discussed our goal to own our own business and fully dive into our creative talents. This grand idea eventually narrowed to become a collaborative creative studio that would house the artistic disciplines we’ve learned classically. (Fun fact: floral design is the only artistic discipline neither of us have had classical training in.)

Thus, the combination of familial tradition and a pretty dream collided and became The Wild Mother Creative Studio.

What is it like working so closely together as sisters? I have two sisters as well and am so curious what the dynamic is between you three, and how you separate business from personal?

It’s  fun, challenging, fulfilling, and feels so natural. We have always been very close, but being familiar with each other as business partners is something we had to work on. Although, we often share the same vision when we design and create.

As you can imagine, it’s easy to cross pollinate work with family, and in that mix, professionalism can fly out of the window and emotions can take over. After discovering this in our first month of business, we had many frank conversations about setting healthy boundaries, which has helped us a lot. We firmly believe that establishing and defining each role helps everyone run fully in their own lane.

Ultimately, we know we want to build something worth passing on to our children (and theirs, and theirs, and so on). And, who better to do this with than your sisters?

 

The Wild Mother InterviewPC: @alliejanell

 

It seems as though you are all very inspired by nature and your natural surroundings. And bees! I love that Leah is a beekeeper! Can you expand a little bit on that, and where you draw inspiration from day to day?

A host of things inspire us! Most obviously, we are inspired by nature, not only as we design for TWM but also in our personal lives. We are moved that creatures, flora, and fauna are so dependent on each other. And, membership in this natural world is not optional.

Then there’s music, enjoyed alone and in community spaces, our hearts swoon with melodies that deliver truth and context for the world we live in. We’re also drawn to well informed and expressive writing from our favorite authors, poets, and essayists, including children’s literature!

Inspiration also finds us during the preparation and consumption of a well planned meal.

And, a dreamy conversation, across a dinner table, with a friend or even a stranger, can reframe, reenergize, and reinform our worldview.

Finally, the yieldings of other artists all over the world, and spanning all eras, catalyzes our own creativity—as musicians, cooks, storytellers, beekeepers, photographers, and gardeners.

 

The Wild Mother InterviewPC: @bison.shop

 

How would you describe the aesthetic of TWM?

We love using the words: romantic, charming, gritty, natural, and daring. We keep these adjectives at the forefront of our minds when we design, and they become a must-have checklist for our work.

 

The Wild Mother InterviewThe Wild Mother Interview The Wild Mother InterviewPC: @alliejanell

 

Tell me about your boutonniere style project! It’s so great to see designers focusing on the masculine side of flowers, and showing that they are not just for girls, men appreciate their beauty as well.

Yes! You’re so right. The idea that floral design is not “girly” or just for women is what propelled our boutonniere project.

Growing more familiar with the wedding, floral, and fashion industries, we noticed that men are often an afterthought, or an accessory at best. What a shame! We figure there are missed opportunities to honor men’s unique style and voice during their wedding day or special event. To do our part to acknowledge this as floral designers, we created several boutonniere styles to help inform our clients and community.

This floral story is packed with the research we conducted to discover creative boutonniere styles and trends across several eras. We think the project is perfectly wonderful. The best part? We’ve had an abundance of feedback from men who appreciate our thought and care.

 

The Wild Mother Interview The Wild Mother InterviewPC: @alliejanell

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, be it social media or business organization?

We absolutely love our large-handled bonsai shears. They come in handy when we are foraging for wild flowers and fruit on our Mema and Papa’s land.

In terms of social media, we have to say Instagram is our favorite marketing tool. It’s free. It’s instant. It’s organized. It promotes community. And, there are several ways to be creative with posts. Surprisingly, most of our business engagement comes from this platform. Big thumbs up!

Do you have a favorite event or shoot you’ve done?

One of the things our studio loves to do together is tell “floral stories.” As a rejection of thoughtless floral design that simply accents a space or event, we aim for our design to translate our clients’ narratives. After all, these pieces are often central to a celebration, a romantic gesture, an apology, or a season of mourning—all of which are key moments in a person’s story. We get to imagine and direct some floral stories through styled photoshoots. Most recently, we told two floral stories that we’re so jazzed about: check out Boutonniere Styles and Kings and Queens!

We must note that these styled shoots would be literally nothing without our dear friend and photographer, Allie Jeffers. Her work complements our designs, brand, and identity so beautifully.

 

The Wild Mother InterviewPC: @alliejanell

 

What is one piece of advice you would all tell yourselves when you first started The Wild Mother?

Our advice to The (baby) Wild Mother is: keep it simple. Early on, we had so many ideas brewing and wanted  to execute them all at once. Now, we’re learning to allow our concepts to grow into mature possibilities, and we must be well acquainted with these ideas before introducing them to others.

 

The Wild Mother InterviewPC: @justicesmithers

 

Check out their Instagram for your daily dose of floral inspiration!

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