Posts Tagged “the special event”

TSE2013: The Original Runner Co.

Wedding season has began, which means not only will you be working with lots of flowers, but you will also be thinking about aisle runners.  Well, while at The Special Event 2013, Julie Goldman of The Original Runner Co.  talks to us about their no-slip fabric aisle runners that come in over 30 colors and prints (see video below).  They also can customize the runners.  They are totally awesome and you need to check ‘em out!  A great addition for your wedding clients!



TSE 2013: The Emerging Gay & Lesbian Wedding Industry

Guest Blogger: Sabrina Mesa

Marriage is a big deal to many people, and the day is different for every couple. Whether you are for or against gay marriage, we cannot deny that same sex marriage is big business. By the end of this year, Minnesota will join Connecticut, Iowa, Vermont, New Hampshire, New York, Maryland, Washington, Rhode Island and Delaware in legalizing same sex marriages. What does that mean for florists in those states or florists who do destination events? It means that the wedding game has changed and assumptions need to be thrown out the window.



Bernadette Smith from 14 Stories Gay Wedding Institute held a session at The Special Event 2013. She is the nation’s leading gay wedding expert. One of the most impressive facts that Bernadette displayed during her session was that “in June 2006 Forbes estimated that gay marriages can potentially boost the overall wedding industry by $9.5 billion per year.”

If that does not make you say, “Wow. Really?!” not sure what will. That is big money and with states being added to the list, that number could only be rising. This means that the days of “Who is the groom?”, “What will be bride be wearing?” are going by the wayside at least in the states where same-sex marriages will soon the norm. I personally had never heard the term heterosexist. The term according to refers to;

“Actions, attitudes and institutions that reflect the assumption that all people are heterosexual. Often functions through omission and language. For instance, forms that use “husband” and “wife” instead of “spouse”or “partner” – or the common exclamation about a charming young child, “Oh, she is going to break some boy’s heart!”

Bernadette gives very simple ways to avoid being inadvertently heterosexist when filling out the necessary information for wedding contracts. Instead of the traditional Bride and Groom info planners/coordinators/florist could use the clients names. For contracts and forms Bernadette suggest using the following options

· Client Name, Client Name

· Client A, Client B

· Partner A, Partner B

· Bride/Groom, Bride/Groom

· Name, Name

These options will allow for all of the information to stay separated accordingly but does not alienate couples due to gender preference.



The Top Ten Mistakes Made by Wedding Vendors

10. Make Assumptions about genders and terms used to describe the wedding party: assuming there is a wedding party.

· Many same-sex weddings do not include attendants in their ceremony.

9. Make assumptions about gay couples based on perceived gender roles (ie that more feminine man may want to dress in drag)

· Not all straight brides dress in white billowing wedding gowns right? The same assumptions happen in same-sex weddings. There are no rules to what a man or woman can wear. Ask about the attire and use that to help navigate the rest of the conversation.

8. Be easily put off by subcultures of the gay community like leather bears, butch/femme etc.- or by the idea that a gay groom may want to carry a bouquet, for example.

7. Ask inappropriate and overly sexual questions.

· You are a professional. Act like one.

6. Be absurdly gay-positive and overeager to the other extreme (ie “I went to college with a lot of gay people,” or “ I love Ellen!”). No rainbows on your website. Gay clients hate being tokenized.

5. Use highly traditional heterosexual wedding photos and the terms bride and groom and husband and wife in your contract, marketing materials and conversations.

4. Inflexibility about adapting to gay wedding traditions or making reference that the “wedding” may not be valid (ie that’s not what happens at a real wedding.)

· Same-sex weddings are not traditionally very cookie cutter.

3. Hiring staff and referring couples to vendors and venues without verifying first their commitment to LGBT-inclusivity.

· Recently a florist in Washington is being sued for refusing to design a wedding for a long time customer because he was marrying his longtime partner.

2. Assume that the couple has the support of their family. Or assume that the couple does not have the support of their family.

And the top mistake made by wedding vendors…

1. Assuming, rather than, asking. A gay wedding will not be a typical wedding and you will need to think outside the traditional box.

These mistakes can be avoided by informing yourself more and letting go of stereotypes that just are not true. Bernadette and her company have many resources for vendors who wish to begin the evolution. If you would like more info, please check out this great resource page. You can also follow Bernadette on her twitter page.


The Special Event 2013: Latest Trends in Hollywood

Blogger: Sabrina Mesa

In January, we attended The Special Event in Chicago, IL. We attended sessions and spoke to people who visited our green and white booth.

Because you cannot always make every show so, we try to bring the show to you throughout the year. Here is a recap of a session I attended.

Hollywood or Bust

There’s no business like show business and if there is anything to know, Hillary Harris knows. How does she know? She is the Executive director for Warner Brothers’ Special Events division. As head of her division, she and her team have won numerous industry awards.

I attended a session presented by Hillary during The Special Event called “Latest Trends in Hollywood.” She presented trends to be on the lookout for this year in events and weddings.



According to Hillary 2013 is the year of the smoke. Whether it is meats, cheeses or even water and olives, smoke is in and it does not have to be obvious.

Modern Mexican food in on the rise and one unique element is new profession called a Guacologist. What is that exactly? It is a person who specializes in mixing avocado with a variety of ingredients to create a unique guacamole experience. Talk about taking a simple appetizer to a completely new level.

Teacarts are all the rage due to popularity of shows such as Downton Abbey and the expected large premiere of movies like The Great Gatsby.



The color of the year may be Emerald green but the trend for cocktails is Chartreuse. Adding Absinthe to cocktails gives the cocktails that great green hue.



The champagne coupe glass is in and the traditional flute is out. It is all about the vintage feel and look. A great champagne to fill a coupe with is a pink champagne which is also on the rise in popularity.





Themed events this year will be vintage and elegant. With the premiere of The Great Gatsby nearing elements of the movie will be appearing in weddings and events, such as the tea cart mentioned above.



The picture above is a shows coupe champagne glasses and a teacart used as a mini bar.

Fairytale chic will also be making an appearance on the wedding and event scene. One element mentioned is really easy to recreate; tea aged paper.



Fire is also a big trend this year. From simple candles to elaborate fire pits such as the ones below.



Fire adds ambient lighting as well as drama. During those spring and summer, events even tiki torches made of copper add elegance to an outdoor event.


The 3 Attributes of a Trendsetter



The Great and Powerful Oz came out this year and had perfect timing with Emerald being the color of the year, but before there was James Franco there was Judy Garland and her friends. Hillary gave great advice using 3 of the key characters of the original Wizard of Oz film.

She said to become a trendsetter you need to be the Scarecrow, the Lion and the Tin Man.

*Scarecrow: have a curious mind, because curiosity allows you to find inspiration

*Tin Man: be passionate about what you do and how you do it. It takes heart to follow your passion.

*The Lion: it takes courage to manifest your ideas. Big dreams and ideas are not always popular but if you courageously follow your dreams, you never know what trend others will go crazy over.

If you would like to read more about Hillary and the Hollywood events, she does throughout the year check out her blog here.

To see more Hollywood trends check out our Pinterest board.

TSE2013: The Knot

If you have ever been involved with a wedding – either business or personally – then you know about The Knot.  I had the pleasure of attending a few of the city mixer events, which were fun and a great opportunity to do some networking.  Also, I’ve been following The Knot blog for a bit, as they post some great articles to help businesses, like yours, in the wedding industry.  So when I saw The Knot’s booth at The Special Event in Chicago, we stopped by with our video camera.


TSE2013: Over the Top Rental Linens

At The Special Event 2013, we stopped by the Over the Top Linens booth.  Jennifer reviews some of their geometric print, which are hot and trendy this year, linens including: chevron, houndstooth, extra large chevron, and chains.  This was the exact reason why I was drawn to their booth – I’m crazy for chevron and the chain link patterns!


TSE2013: Champagne Creative Group

If you are in the event biz, then you should know about the Champagne Creative Group.  If you have ever seen the beautiful women walking around with giant dresses holding champagne flutes or “living” red carpets, then you know of the Champagne Creative Group!  At this year’s The Special Event, Rolando showcased his new LED costumes.  Check out the video here and be sure to check out his Facebook page that shows great pics of these costumes in a dark party atmosphere:



The Special Event 2013: Customer Testimonials

A couple of our customers who attended The Special Event in Chicago were brave enough to go in front of our camera to share with you why they like to buy their flowers from Mayesh Wholesale Florist.  A big thank you to Michael & Alicia!!  Check ‘em out below.


Michael Day, Flowerville

Alicia Herrle, Sheer Style


The Special Event 2013: Oasis Floral Products

When I’m walking a show asking people to present their products in front of our video camera, occasionally I get roped into being in the video.  This is one such time.  Check out as I catch up with Jacque Sir-Louis, of Oasis Floral Products, to discuss 2 brand new products – the 36 inch long Oasis Floral Foam RAQUETTES® , and larger bouquet holders – at The Special Event 2013!  Bigger is better!

Don’t forget that our Detroit, Cleveland, Charlotte, Chandler, and Riverside branches carry floral supplies!



The Special Event 2013: The Totty Belt

The Mayesh team attended The Special Event 2013 in Chicago, IL.  Not only do we send our sales professionals, but I attend with my team.  We walked the show floor in search of great products & services to share with you and The Totty Belt fits the bill.  This great belt can be used as your floral or event tool belt which can even fit an iPad or other tablet device.  Check out Brit Bertino as she gives you a tour of The Totty Belt!

Do you have one already?  Are you going to get one now?  Let us know!



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