Posts Tagged “Mornings with Mayesh”

Mornings with Mayesh: October 2018

Mornings with Mayesh: October 2018

During October’s Mornings with Mayesh, Yvonne, Shelley, and Dave cover some great florist generated questions. They started the morning with Shelley and Dave talking about some of the beautiful fall flowers that are currently available. Afterward, they answered some audience questions that range from flower schools, cake flowers, wire services, increasing your marketing ROI & more. Enjoy and be sure to mark your calendars for November 20th to catch the next show. Also, don’t forget to comment with your new questions!

 

Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • Link to latest flower 411: https://www.mayesh.com/flower-411-october-2018/
  • From IG: What are some great fall flowers available now? So many to choose from, lets do these in show & tell?
  • From IG: When do Christmas greens arrive?
    • We already have some Christmas greens available and are taking pre-books now… hint, hint! We have Port Orford cedar, Douglas & Noble fir & Mixed boxes in stock and If you need to do your Christmas photo shoots & mockups, give us a call and we can bring more in for you.

 

FLOWER DESIGN

  • From Huntress Florals: Can you give recommendations for great floral schools? I’ve taken courses at the market with American School of Floral Design, and with Shelly, as well as Phil Rulloda up in OC. I’m interested in credible International programs as well!
    • I found this great download on SAF’s website that lists all of the floriculture schools in the US.
    • But how do you know which ones are the best? Well, this kind of question is tough to answer because it is subjective. I think it all depends on what you want to learn and how you like to learn. That is when Facebook pages, groups, and Google reviews come in handy.
    • Dave: Most states have florists associations with extended learning programs but I would check local community colleges for classes. I found a bunch by googling local floral design schools, some accredited and others informal.
    • Shelley: This industry is a tough one for training, I find taking some basic classes at an adult continuing education classes are helpful. I know we have a couple of schools we work with here. Texas A&M University has a great floral program and you can get a degree in floriculture. But even having proper training and a degree will not always guarantee you a job or work. Most florists I have worked out really want to see how many years experience you have under your belt. Really nothing beats interning and learning hands-on as you go with more experienced floral designers. This takes many years and doesn’t happen overnight.
  • IG: How do you place flowers on a cake safely?
    • Shelley: This seems to get folks fired up a bit because of pesticides. And yes, it is a valid concern but in all my years of decorating cakes, I never treated the flowers with anything special. Just made sure they were clean and prepped. It is almost impossible to arrange on a cake and not have the flowers touch the icing. I know people who like to lay wax paper down or use a special oasis holder. There are little plastic holders but then they make decorating the cake awkward. 95% on the couples I have worked with have never expressed concern about the flowers being on their cakes.  I have decorated hundreds and the couple’s who are concerned will usually ask for organic flowers or herbs or a design that is around the cake not on it.
    • Because there are more local and organic growers these days the option of organic pesticide-free flowers should be a little easier to come by,  but it is not always possible. Most caterers will cut away the decorated part anyway because the slices are not aesthetically pleasing or the couple uses the bridal cake as a showpiece only and then a separate sheet cake is sliced and served.  I have never had or even heard of anyone getting sick from eating flowers on a cake. You are not consuming the flowers after all.
    • If you are an eco-friendly florist try suggesting fresh herbs or locally grown flowers if you bride seems concerned.
    • Hydroponically grown flowers could make a better choice for cake flowers as well.

 

FLOWER BUSINESS

  • IG: What are the best wire services?
    • Again, I freaking love social sites like Facebook because you can learn so much from others.
      • Florists of Facebook group had 78 comments to a similar question.
        • https://www.facebook.com/groups/676806692409010/permalink/1556621587760845/
        • If you go through everyone’s opinion the main theme is that you shouldn’t use a wire service.
        • Wire services came to be because for Google, people would go to their local florist to order flowers for someone that not local. Wire services provided a way to get those orders filled and also a way to get the payment squared away. Today, many people will just jump on the internet and find a florist in the area of the person they are ordering flowers for. It is so much easier.
        • However, I did see a few advocate that wire services can be beneficial for newer retail shops depending on your demographics. You just need to be sure to do your due diligence and crunch those number to make sure it is a good fit for you.
        • I’m not sure what makes a wire service the best, but I did read in the FB group comments that people had some good things to say about Teleflora, B Brooks and Flower Shop Network:
        • A side comment is that others mentioned Bloomnation. They are NOT a wire service. I like to think of them like an Etsy for flowers that can also help provide things like a website and POS.
        • Shelley: Yes, I am completely in agreement that a wire service is not necessary and can cost a florist thousands of dollars in fees. BBrooks and Bloom Nation are great alternatives. I have belonged to both. BBrooks if you not familiar with is a community of upscale and niche florists and you must be asked or invited to join or you can submit your work for approval and be juried in. They are more exclusive in nature, so that the types of florists they are recommending are all consistently high quality and elegant. While this may sound a little snobbish it does give you a great database of tried and true upscale shops to choose from. I was on the pilot program with Bloom Nation and they essentially were trying to do the same thing but I think they have found it more profitable to have a more general base of florists. Bloom Nation pays you right away for an order less 20% Bbrooks sends you a monthly bill and the fees are very affordable.
  • IG: How to get re-orders? How do you get someone who ordered flowers online to order again?
    • Shelley: Provide excellent customer service and do an outstanding job on their order! Really, I am all about customer service…don’t just be an order taker. Things, like taking a picture of your design and sending it after the delivery, was made, a special thank you note, a small coupon off their next order or waive the delivery charge are some customer incentives.  
    • Once a customer finds a great florist they will usually come right back for future orders. It’s a lot like finding the perfect hair stylist…not always easy for people. Just know that not all customers send flowers monthly..it’s more like once or twice a year. I would invite them to your shop or host an open house to get them in the door as well.
    • Yvonne: Make sure you are collecting some information about your customers that will allow you to market to them. Name, phone number, email addresses are important, but make sure you take note of special dates and personal tastes so that you can have better conversations with them via phone/text, email, direct mail, etc. In addition, I’ve seen florists offer subscription services. So if someone is buying flowers for their partner’s birthday, what a great opportunity to upsell to make them look like superheroes and for you to have guaranteed sales throughout the year.

 

MARKETING NEWS (Yvonne)

  • IG: How do I get more clients from my marketing efforts?
    • I’m a true believer in inbound marketing!!
    • At the very high level, you need to make sure you are creating content that allows people to fall in love with you before they even meet you. You want to fill your sales funnel and push them through that funnel.
    • You need to ensure that your marketing has strong CTA’s (calls-to-action). What do you want them to do, where do you want them to go to get more information, etc. and then ask them to do that.
    • Have a top-notch website that is user-friendly and provides value to your potential customers and customers. Make sure you have somewhere for them to go on your website to connect with you, subscribe to you, get more information from you, etc.
    • Then make sure you collect their information – name, email, etc.
    • After your contacts trust you enough with some of their information, be sure you nurture that relationship by offering more valuable content and stay in touch with them via email.
    • Be sure to occasionally ask for the sale. “Are you ready to order your flowers? Awesome, you can do so here” and send them to your site to order your flowers.
    • This will get you not just more clients, but more of the right kind of clients so that you can spend your extremely valuable time with the right people.

 

Love Mornings with Mayesh? Leave a comment letting us know what you enjoyed most! Also, don’t forget to post your questions for next month’s show. See you soon!

Mornings With Mayesh: September 2018

Mornings with Mayesh: September 2018

In September’s Mornings with Mayesh, Shelley, Dave & Yvonne cover a wide array of floral questions. They started the morning with Shelley and Dave talking about some of the beautiful products that are currently available. Afterward, they answered some audience questions that range from preservatives for flowers and flower coolers to wedding flower packages & more. Yvonne rounded out the show by announcing our 2019 Mayesh Design Star, Shean Strong!! Be sure to watch until the end to get to know Shean in a quick Q & A — it’s going to an amazing 2019!

Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

WORLD OF FLOWERS

  • Shelley/Dave – can you guys select a few pretty flowers to show off?
  • From Gaye: Where can we find a list of what flowers are available in each month?
  • From Suzanne:  I’m having more and more calls for gold roses. Would like more info on varieties and best farms that have long time availability.
    • There are only a few varieties of gold roses being grown and since they are treated as a “seasonal fall color” most rose growers don’t have a lot of real estate planted in this palette. There are a few great gold varieties in varying gradients of color saturation such as Cappuccino, Caramel Antike, Camel, Combo, Golden Mustard & Toffee BUT these are all difficult to get in big quantities especially for large events. That being said, we may need to piecemeal your orders together using different varieties from different sources. Best advice is to be flexible and supplement by offsetting your arrangements with other flowers in your seasonal color.

 

FLOWER CARE

  • From Joy: How do you keep the snapdragons from bending?
    • Snapdragons are both phototropic (this means they will bend towards a light source) and geotropic (meaning they want to bend away from the center of gravity in the earth). you can get them to straighten by using your favorite flower food, hydrating them standing up as straight as possible in a bucket placed directly under a light source.
    • You can also tip them out. Also, do not lay them down while working with them …as Dave says keep them upright.
  • From Hannah: What flower preservatives do you recommend?
    • Floralife & Chrysal are just a couple of big brand names that work great. It is also very important to know your type of flower. Most cut annuals and foliages can take any brand of standard floral solution BUT most perennial or bulb flowers need a floral solution intended to replace the hormones they are no longer receiving from their bulbs. Properly nourished flowers not only last longer but also look better.
  • From Darlene:  Is there a secret to keeping stock fresh?
    • Changing your water daily & re-cutting stems will keep stock fresher longer. Most floral foods already have a fungicide in them already BUT You can add a couple drops of bleach to help with problem flowers like stock. Bacteria on flower stems can grow out of control in buckets & will cause shorter flower life & foul smelling water. It is good practice to frequently change your floral solution & re-cut ALL flowers to keep bacteria levels down.
  • From Valerie: Is warm water better for most flowers when processing would you say? Than colder?
    • Best practice is always to process flowers in a hydrating solution with a temperature as close to your flowers as possible. The safest way is to prepare your buckets of floral solution the day before and keep them overnight in your cooler. When you receive your flowers, allow them to chill in your cooler for an hour or two before processing them. This way the floral solution & the flowers are at roughly the same temperature. This will cause the least amount of stress on your flowers. Conversely, you can do the same at room temperature instead BUT the cold on cold method is my favorite. When processing roses, you can leave them in their cardboard sleeves from a few hours UP TO overnight in the floral solution after cutting them. This ensures the neck of the stem just under the flower head hydrates properly, firms up & prevents head droop. If your intention is to open your flowers quickly, try using a product like Chrysal easy dip which is a  quick hydrating solution intended to speed the uptake of hydrating solutions.
  • From Valerie: Does Mayesh have any blog post or cheat sheet on processing? If not would be a great resource much like your flower availability pdf?
    • Here is some great information I got from a friend at Chrysal USA a couple years ago:
      • Never use softened water. The high salt content is deadly to flowers and potted plants
      • For some blooms, bottled or distilled water (not tap water) is the best choice.
      • Tap water contains minerals and salts that may cause “pepper spots” on petals
      • Avoid dripping on petals. Allow moisture to evaporate before placing blooms in cooler. Even a microlayer of condensation is sufficient for Botrytis spores to start germinating.
      • Keep cooler floors clean and dry. This is another place botrytis can occur and spread.
      • Clean water, clean containers, clean tools are important when preparing solutions.
      • Follow label mixing instructions–Don’t guess about the dose.
      • Under-dosing gives poor results (bacteria soup) which wastes time & money.
      • Hydration formulas are sugar-free because sugar introduced too early in the system sometimes slows uptake of solution later and can stimulate premature leaf yellowing.
      • Research proves that if only one segment of the chain uses some post-harvest treatment, longevity is still better than using no treatments at all.
      • Most cut flowers are happiest stored between 34 – 38F with the exception of tropical flowers and orchids.
      • For more information and some specific flower examples please stay tuned for our upcoming flower care guide.

 

FLOWER BUSINESS

  • From Eva: I always have customers ask for my wedding packages with pricing but I have been hesitant to provide that since each individual wedding is so unique. What information can I give to a client at the very beginning that gives them an idea of my pricing?
    • Aside from listing your “minimum” on your website, it’s usually a good Idea to have a questionnaire on your website that can help you find out a little more about your bride. Once you move forward to the phone interview you can decide if they are a right fit for you. I addressed this pretty well in our last Mornings with Mayesh if you want to go back and take a look at my thoughts on pricing.
    • I find that most customers who are looking for “packages” are usually more interested in price than design or your work. Back in the day, a few florists would offer a bridal bouquet, a few bridesmaids bouquets and a set number of bouts and corsages for a one budget price. You can handle this a couple of ways. Either by simply saying that you do not offer packages because your work is bespoke and tailored to each bride’S individual aesthetic or simply offer your own unique version of a package with certain guidelines in mind. “I will do this, with seasonal flowers, in your color palette and in this look for X amount of dollars.” Give them 2-3 options. If you want to work with smaller budget brides and/or possibly farm that out to one of your JR designers. Then they could order items a la carte to fit their needs. And be somewhat firm about your guidelines.  I find that most brides end up busting out of the” package mode” of thinking once they sit down and interview with you and find out what a talented creative you are.
  • From Joanne: I met a designer who is selling her cooler for $1800. The dimensions are 8×8 and it’s a walk in. However, I was told I could purchase a CoolBot and that would work just as well. What are your thoughts?
    • We have a lot of customers who use the CoolBot and I have heard nothing but good things about the system. They are cost effective and apparently better for the environment as that don’t use the same forced cooling than traditional coolers use. It basically attaches to any air conditioner. There are some downsides. For example, they take longer to cool and are not as effective if you open the door to your insulated room more than 6 times per hour. You can find out more about them on the company’s website www.storeitcold.com
  • From Hannah: If you are just starting out with a studio doing flowers for events- at what point do you recommend getting a commercial refrigerator?
    • Hi Hannah, I think it’s always a good idea to get a cooler or possibly a CoolBot (see above) right when you start your business. It should be part of the investment that you make when beginning your business. You can start smaller with a commercial beverage cooler if you can’t afford to go all out but it is important to properly store your flowers. Having a cooler really alleviates the stress of trying to keep your flowers cool during our hottest months of the year. Not sure where you are located but It used to be here in California most florists could get away without one, but as we are seeing more climate change and hotter than ever temperatures year round… it’s a sound investment. I do like the CoolBot because it is more eco-friendly than running a traditional cooler. You have to build an insulated room but I think the cost is less than a traditional cooler, which isn’t always easy to find.

 

 

MARKETING NEWS: MAYESH DESIGN STAR INTERVIEW WITH SHEAN STRONG

Announce the 2019 Mayesh Design Star! Watch the segment here.

Mornings with Mayesh: August 2018

Mornings with Mayesh: August 2018

In August’s Mornings with Mayesh, Yvonne and Shelley cover a wide array of floral questions. They started the morning with Shelley talking about some of the great products that are available including the VIP rose called Westminster Abbey. Afterwards they answered some great audience questions that range from garden roses & how to care for them, how to handle ethylene gas sensitive flowers, to what is the best way to clean up quickly after a large installation, how ordering works for shipping customers, and taking on work that doesn’t really match your brand. It was a show packed full of great information, so be sure to watch the replay! 

#morningswithmayesh

Here is the podcast replay, video, and show notes:

SHOW NOTES

FLOWER QUESTIONS

  • From Bridget: What type of product is local in Miami?
    • Yvonne: Here’s a list of some of the local product that Miami gets in throughout the year:
      Grapevine
      Honeysuckle
      Figs
      False Aralia
      Begonia leaves
      Mini-magnolia
      Poke Weed
      Sugar Cane Grass
      Everglades Grass

 

FLOWER CARE

  • From Kirsten on IG: Can you talk about the different kinds of garden roses, not just David Austin, and how to prepare them for arrangements and how long they last?
    • From Shelley: whether you are cutting them from your own garden or getting them from us or a local rose grower you will need to first remove the packaging and lower leaves. My rule of thumb is ¾ leaves removed ¼ left on. Use any damaged leaves or guard petals to encourage roses to open place in tepid or room temperature water. Use flower nutrients, changethe water every 24-48 hours and keep away from direct light and heat. Allow roses to open fully for your event. Super fresh, tight roses will take 3-5 days to open. Local garden roses will last about a week depending on variety, but some South American varieties will last 2 weeks.
  • Evelyn: Any recommendations on how to keep flowers in cooler fresh. Having problems with Snapdragons especially. I keep them separated from carnations. 
    • From Shelley: Snaps can be sensitive to ethelyne gas so make sure your cooler is clean and filtering properly. Make sure you are cutting with a sharp knife at a 45-degree angle. Keep water cool and clean and use floral preservative. I find sometimes they do well out of the cooler if it is not too hot. You have tip them out as well if they have droopy tips. Generally, they are a long lasting flower.
  • From Desiree: Do most people find astilbe to be a flower that does not last in bouquets because I do. I urge clients to find another flower because I don’t want to water tube and add more weight to an already cumbersome bouquet. Such a beautiful bloom but how can we get past the browning tips and them looking pretty sad mid wedding day?
    • From Shelley: Yes, Astilbe is not known for its longevity that is why it’s best to make sure to buy it in season and especially when it’s offered locally. Astilbe flowers last longer, up to 2 weeks rather than 2 to 4 if placed in hot water first, allowed to cool down and then placed in the cooler. It is a technique that works well with hellebores too.

 

FLOWER DESIGN

  • From Brandi: I never had problems with boutonnières previously, but more recently, they’re been super wilty within a few hours of the bridal party wearing them. Super embarrassing and not a look we would like to have. The stems are exposed, however, they are in water right up until they’re being worn. Help?!
    • From Shelley: Well then the question would be what kind of flowers are you using? How are you storing them? You say you are exposing the stems so I am assuming you are doing more of a wild flower look? Certain flowers still need to be wired. Using crowning glory will help with this. ( I will address further on the show)
  • From Texanna: How do you have beautiful events outdoors with flowers in this heat? What about potted Orchids and Orchids in general and Roses?
    • From Shelley: It is a challenge isn’t it!? Definitely using orchids, plants and heartier flowers like tropicals help. Also, for the first time, we are really seeing a shift in our climate and the environmental changes are really starting to impact us here in Southern California where you could count on really nice outdoor weather year round. It has already started impacting our florists business here. Using a base of silk flowers and then adding in fresh flowers is another option to help combat the heat as well. Remember when working outdoors to wear a hat and gloves and to protect yourself from the heat. It’s really easy to forget how hot it can get when you are setting up outside.
  • Do you all do seminars on arranging?
    • Yvonne: We have some great resources for learning more about flower arranging. First, is our video library that everyone should check out. We have over 400 videos that cover a wide range of design topics and general videos about flowers, care & handling. Typically, we have 1 design video per month that we publish. In addition to our videos, we offer live educational events as well. Currently, we have 1 flower workshop left for the year, happening in Salt Lake City in November. Visit our website for more information. Also, if you want to stay in the know about all of our news & events, then be sure to sign up to receive our emails.
      • http://info.mayesh.com/subscribe
      • http://youtube.com/mayeshwholesale
      • https://www.mayesh.com/mdsworkshop-2018/
  • Melissa: What is the best way you’ve found to clean up quickly and efficiently at a venue after a big install?
    • From Shelley: A large team is essential and if you can’t afford that get yourself some interns or volunteers and get really organized. Make sure you have your own trash cans, bags, brooms dustpans, carts, dollies, boxes buckets etc…so that you are not at the mercy of the venue and that you don’t have to ask to borrow ANYTHING, Make sure you have a well-stocked toolkit. Give yourself time. Familiarize yourself with each venue you work at and learn how long it takes at each venue and how many people you need. Don’t wing it each time. Get a crew you can trust.

 

FLOWER BUSINESS

  • IG: As a new florist, I would like for you to walk through the steps of ordering for the first time and things I should know about delivery. I received a related question from Evelyn: How can we arrange ordering from you and getting the best price on shipping?
    • Yvonne: Once you register your business and we get your account set up, you will be assigned your very own sales rep to walk you through all the steps on ordering and shipping. We have 2 different shipping teams. In general, our Miami shipping division handles the East part of the country and our LA shipping team handles the West side. We can work on quoting you costs for flowers including shipping/packing charges. Shipping costs are calculated by actual weight and dimensions of the boxes so each order may differ as far as shipping goes depending on the size of the order. We ship a few different methods, FedEx priority overnight and Air Cargo (Delta/Southwest/United/American) to your nearest airport. Shipping via airlines for orders over 100 lbs. can be significant savings if you are able to go and pick up from the airport. Picking up cargo from the airport is super easy! We will give you the address to the cargo station as to where you will need to go. It’s usually in a separate area from the airport so you don’t have to interface with airport traffic.
  • Melissa: How do you reconcile specific floral work you’ve been asked to complete that is not up to par with your personal taste?
    • From Shelley: Ah this is always a toughie. When your new and starting out it is always difficult to turn down ANY business. You will do designs that you don’t love and work you will not want to even photograph. It’s very hard, on the one hand, you need to make a living and on the other, you feel that you are an artist and your artistic integrity is at stake. If it is a bridal client it’s a good idea to have a questionnaire on your website that can help you vet your clients and you can gently refer them out to another vendor. Sometimes it’s a learning experience and we need to learn how to say no to things so we can say yes to the projects we love. But listen, in the business, everything is not always Instagram worthy and you will realize that unfortunately, not everyone out there has the same amazing taste that you do. Your amazing skill will be to help that client make it go from drab to fab-u-lous, honey. That is when you know that you are really doing your thang. Even on a budget. Hey, it’s always easy to make things look great with a big fancy budget, a true artist can rock it with no funds.
  • From Evelyn: Any ideas on promoting flowers during slow times.
    • From Shelley: Instagram Giveaways, dropping off flowers to your local schools, churches, hospitals, funeral homes, local wedding coordinators, coffee shops, offering a bouquet of the weeks deal if you own a flower shop. Hold an educational class for mommy and me so that moms can bring their kiddos in to plant a flower or make a small bouquet. Hold an open house and get folks in with free drinks and food give a discount, Hold a Wedding workshop for the bridesmaids ro learn how to make a flower crown. There are many ways to promote your shop or studio that don’t have to be flower related…maybe a potluck or open mic night. I hosted a Kids Ted Talk at my shop that focused on my eco-friendly practices. Participate in your community and network with other shop owners so that people know you are there and get the word out.

 

MARKETING

  • Instagram Reviews of Antelope Valley Florist: https://www.instagram.com/avflorist/
    • For Hashtags … I see that you are in Lancaster, CA, so I would use hashtags like:
      • #lancasterca #lancastercaflorist in addition to #antelopevalley #antelopevalleyflorist and other areas that you
    • Create hashtags for the different pieces of your business:
      • #lacastercaweddings #lacastercaweddingflowers
    • And you can add a few more general ones too: #flowers #

 

Mornings with Mayesh: July 2018

Mornings with Mayesh

 

During July’s Mornings with Mayesh episode, Yvonne, Dave, and Shelley discuss the world of flowers. See a great selection of flowers that are available now and learn more about peony season. In addition, they answer some great audience questions like: how long can stems be out of water before needing a fresh cut, can you use flowers cut from your garden, tips on designing with dahlias and hydrangea, how far in advance can you start designing for an event, tips on providing green or eco-friendly flowers, favorite vase sources, marketing to find your right client, how to find the best hashtags to use for your floral business, and so much more.

#morningswithmayesh

Here is the podcast replay, video and show notes:

 

 

SHOW NOTES

 

FLOWER QUESTIONS

  • WHAT’S GOING ON IN THE WORLD OF FLOWERS?
    • https://www.mayesh.com/flower-411-july-2018/
    • Shelley: We have some cool Oregon product I pulled. I have black hollyhocks and rudbeckia etc..
    • Dave: I have some cool bleached white umbrella fern from Japan, giant astilbe on steroids from Holland, tree of heaven from California & nigella pods from California.
  • From Muffy: With Wedding season in full swing, can you let us know the availability on Peonies as it seems all the brides want them in their bouquets. Since the local markets here are now finished, we all need an alternative supplier or list of suppliers for this flower.
    • Dave: We are so lucky to have peonies almost all year round these days. Unfortunately, they do sporadically gap in availability as we transition from the geography where they are producing. We expect to get our next shipment from Alaska & it should hit sometime in the next few weeks and last into September. Peonies are typically cut in mass harvests and can be cold-stored for several weeks without compromising their integrity. This means the Alaska season can extend several more weeks into October. There is usually a short gap until we see production from our Chilean and New Zealand growers sometime in early November. Between that crop and some Dutch production, these usually carry us through until Israel hits in February. It’s always a good idea to have a backup flower in mind when your event hits on a seasonal cusp. Most peonies are field or greenhouse grown and variations in seasonal weather can change the expected cut date by weeks.

 

FLOWER CARE

  • From Jen & Jesse: How long can a stem stay out of water before you should really give it a fresh cut again?
    • Dave: I would re-cut the stems every time they are removed from the water for more than a few minutes. Most flower food manufacturers directions state to recut the stems every other day before inserting them back into your freshly prepared floral food hydrating solution. By re-cutting them you are removing the part of the stem that holds air bubbles & bacteria that can clog stems, prevent proper water uptake and shorten the life of your flowers.
      from
    • Shelley: correct Dave, a good way to tell if they need to be re-cut when you are designing with them for long periods of time if they are out of water is to check the end of the cut stem. If it’s starting to discolor or looks dry give it a fresh cut. If they still have water clinging to them they will usually be ok. Flowers should be re-cut after 2-10 minutes but can stay out of water for up to 2 hours. When in doubt always recut! it’s worth the extra effort and few minutes of your time.
  • From Kirsten: talk about how to handle different kinds of flowers cut this time of the year from our own gardens and how they hold up. hydrangeas are funky from the garden, they are dead in 24 hours. other flowers? tips?
    • Dave: When you are foraging from your garden it is a good idea to vase test all of your desired cuttings prior to using them in events. If they’re not at your cut flower wholesaler it’s for a reason. The varieties we sell have been selected or specifically bred to handle the stresses of cutting, shipping, and handling. Some garden flowers may lack the resilience needed for the rigors of cut flower design. Quick example, South American hydrangea growers have crossbred our more sensitive deciduous North American varieties with an evergreen variety native to tropical regions. This has created some very hardy hydrangea varieties that travel well and have a hugely increased vase life.
  • From Lynn – I love using Dahlias in our florals but seem to have various degrees of success. Hints???
    • Dave: We are in the height of dahlia season now and they are a real treat! They are a slightly sensitive flower so proper hydration in a floral food intended for bulb flowers is crucial. Keep them happy by refreshing their floral solution every other day and in a proper floral cooler at around 36 degrees F before and after design. By pampering them upon receiving they should firm up and be able to handle the stresses of design and ceremony. These are great wedding & event flowers but I would not recommend them for a weekly installation, 5 days is a good life expectancy for this flower.
    • Shelley: I especially prefer ball dahlias they seem to hold up the best.
  • From Patricia: My question is your suggestion for bouquets with hydrangea, particularly when they want the bouquets early for photos.

 

FLOWER DESIGN

  • From Brianna: How many days in advance do you start styling?
    • Shelley: Styling or designing? You can begin prep work on your wedding on Monday prior.
      You can process hardier flowers like roses, get containers ready, inventory everything.. etc.
      You can begin designing some of the centerpieces and cocktails or smaller arrangements on Wed, Personals I usually will do the day before or the morning of if time allows. Large install pieces can be prepped ahead of time and then installed and completed on site. It depends on your level of work and refrigeration you have. How much workspace you have and additional staff. Most small to moderate weddings can be completed in 2 days, larger weddings require more time and work and a bigger staff.
  • From Kirsten: talk about green (environmentally) weddings and how to use flowers thoughtfully – I have a bride who wants this
    • Shelley: this is a topic dear to my heart. I used to own an environmentally friendly flower shop here in CA. In South American product look for Veriflora certified product if possible or the rainforest alliance seal. Also, try to only buy American grown or locally grown product if you can. This is going to limit some of your options of product but you can do lovely wildflower inspired looks with locally grown flowers and garden roses. You need to convey these types of requests to your sales rep here. We, as a company, have worked very hard to offer a robust variety and selection from California, Oregon, and Washington. The use of plants and succulents in your designs is also another way to have a reusable product for the bride after the wedding. She can plant or give away these to guests. Using drieds is also very environmentally friendly. Drying your excess flowers and then using them in designs which is very on trend right now, is a perfect way to keep them from going into the garbage at the end of the day. I sold tons of dried flowers that I preserved myself at my shop and most florists would have thrown all of those away.
      Limit the use of floral foam if at all possible. Try to avoid using containers that require foam.
      Offer to create a program or find a program that will pick up and donate the leftover wedding flowers and deliver them to nursing homes, hospitals etc..
      Upcycle containers, jars and other vessels start a vase exchange program. Have the bride’s family donate containers that are sentimental of heirloom instead of buying more glass from China, or import containers. Or rent your containers so that they may be repeatedly used.
      Dave: When you purchase flowers from us you already are involved! Mayesh buys farm direct and has aligned with 100’s of growers all over the world that are committed to sustainability. This encompasses all aspects from proper land and water use, crop rotation and soil preservation, wildlife and habitat protection around their farms, safe and nontoxic working and living environment for workers, proper handling and disposal of chemicals and the list goes on.

 

FLOWER BUSINESS

  • From Brianna: What are your favorite go-to places for buying vases?
    • Shelley: I am a fan of non-conventional and or thrifted or vintage pieces that already exist and can be re-purposed or re-used. If you have to buy new, Accent Decor is our favorite around here.. I also hit up places like Homegoods, Tuesday Morning and of course if you have the budget Pottery Barn has some of the best modern/organic pieces.I also love Park Hill designs they supply Pottery Barn too. You will have to request a catalog. I tend to look more eclectic pieces and not too matchy but if you do need to stay more budget-friendly and coordinated I would go with your local floral supply wholesaler.
  • From Rebecca: Also, I’d like to learn more about your Las Vegas location (I live in Henderson though am from LA) Do you ever host events there? I’d like to come by the space to see the pretty flowers either way.
    • Yvonne: Las Vegas is a great branch and each year we host Art in Full Bloom. The event showcases art and flowers inspired by the art to raise money for charity. That typically happens in the fall so be sure to check it out. You can visit our blog to see pictures and information from past events. If you want to visit a branch and talk to someone on the team, please feel free to connect with them to set up a time. People do drop in, but I don’t recommend doing that for your first time as there are days & times that can be very crazy.
      Post link: https://www.mayesh.com/?s=art+in+full+bloom
      Link: https://www.mayesh.com/contact-us/locations/

 

MARKETING NEWS

  • From a retail flower shop: As a small independent florist who does not wish to take on the expense of rentals/set up/break down/per diem staff, etc. How do we market ourselves as a boutique wedding florist, doing smaller, more intimate weddings that focus on flowers and greenery more than draping fabrics and elaborate installations?
    • Yvonne: Ensure that your branding and marketing reflects the clients you want to attract and the type of work that you like to do – everything from your print, website, and social media. I visited the website and I noticed that you do not have a wedding section. So that is one thing that I would do immediately. You can add a landing page that talks about your designers, design philosophy, and wedding & event services/design, but most importantly has a form for potential clients to fill out to enter your “sales funnel”. Be sure to also include a portfolio showcasing your designs. Just be sure that all images reflect the type of work that you want to attract. I always recommend blogging for 2 reasons – SEO and having a central hub for your content. Even if you start by blogging 2 times per month, that is better than nothing. You can talk about local events and weddings, area trends, other local happenings & events, etc. This will help people find you and give you somewhere to point people to when you use social media. Once you’ve updated your website, but sure to also include content in your social media posts. I see that you have focused on the retail side of your business, so now you just need to mix in the other piece. I’m going to talk about hashtags next and that will be helpful to your social media marketing. Another step I would take would be to network with others in your community in the event industry. Agan, focus on cultivating relationships and partnerships with individuals and businesses whose ideal client is similar to yours. So I think these steps will get you started in your desired direction. Good luck!
  • From Roxanne: How do you find the trending hashtags for floral designers?
    Before I answer, does anyone watching want to share some of their favorite hashtags to utilize for their posts?

    • Yvonne: In general, top trending hashtags are great and if you have a post that fits perfectly with one, then great – be sure to include it. But as Roxanne, suggests, you want to use specific hashtags related to your business and then I would take it one step further and be sure to use hashtags related to your business and to your geographic area. The closed thing to a list would be to look at the hashtag list when you begin to start typing in a hashtag in IG’s search bar – Instagram will show you related/similar hashtags and how often they have been used.
      The best way to start creating a list of go-to hashtags is to think of specific topics. For example, if you are posting a wedding bouquet, you can use #bridalbouquet, #weddingbouquet, #weddingflowers, etc, but then you may want to add your target city in the mix #charlestonflorist #charlestonweddingflorist, #charlestonweddings, etc. The next thing I would do, it creates a list of hashtags that other people and competitors are using. Take a look at area influencers and maybe some of your top followers. Also, once you find some hashtags that you like, take a look at the feed and see what other hashtags are being used to get some ideas.
    • Here’s a great article from HubSpot about Instagram hashtags: https://blog.hubspot.com/marketing/instagram-hashtags

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for August 14th at 10 am EST for the next Mornings with Mayesh – see you soon!

Mornings with Mayesh: June 2018

During June’s Mornings with Mayesh episode, Yvonne & Dave discuss the world of flowers. See a great selection of flowers that are available now and learn more about some great large blooms that are available each month. In addition, they answer some great audience questions like what are good subs for eucalyptus, providing an overview of how grading works, explaining why we stream on Facebook, how to update your category listing for Instagram to “florist”, and much more. Also, be sure to watch/listen to the entire show because at the end, Yvonne will discuss Instagram’s algorithm and what it means for you. Enjoy and don’t forget to send in your questions for our next show on July 10th!

 

Here is the podcast replay, video and show notes:

SHOW NOTES

FLOWER QUESTIONS

  • Fresh flowers straight from our cooler today and here is the link to latest flower 411:
  • Roxanne G Boerke: I’m based in Chicago. What is one go to large bloom by season? ie peonies for spring
    • Here are a few seasonal ideas for larger focal flowers by season:
      • Summer: Dahlias (Dave’s pick), Anthurium, Artichokes, Buddleia, Calla Lilies, China Mums, Eremurus, Eucomis, Gerberas, Giant Alliums, Giant Coxcomb Celosia, Giant Poppies, Ginger, Heliconia, Liles, Phalaenopsis stems, Protea, sunflowers.
      • Fall:  Chrysanthemum disbuds (Dave’s pick), Amaryllis, Anthuriums, Calla lilies, Cotton on the stem, Dahlias, Gerberas, Ginger, Giant Coxcomb Celosia, Heliconia, Kale, Lilies, Marigolds, Phalaenopsis stems, Peonies, Protea, Sunflowers.
      • Winter: Amaryllis (Dave’s pick), Anthurium, Calla Lilies, Cymbidium stems, Gerberas,  Giant Gloriosa from Japan, Giant Ranunculus from Japan, Ginger, Heliconia, Kale, Liles, Phalaenopsis stems, Peonies, Protea, Vanda stems.
      • Spring: Anthuriums (Dave’s pick), Artichokes, Banksias, Calla lilies, Giant Coxcomb Celosia, China Mums, French Tulips, Gerberas, Ginger, Heliconia, Kale, Lilies, Peonies, Phalaenopsis stems, Protea, Sunflowers & Vanda stems.
  • Don’t forget to check out our Mayesh Floral Meme Instagram Challenge that is happening right now: https://www.instagram.com/explore/tags/mayeshfloralmeme/
  • Here’s the link to our Flower Guide: http://info.mayesh.com/flower-guide-offer
    • Be sure to download our ultimate flower guide. it is 12 month of flower availability lists in 1 handy document! It great to use for consultations, planning product palettes and for new employees to reference.
  • Kelly: What are some good subs for Euc?
    • Bay Laurel, olive foliage, purple acacia foliage, grevillea foliage, green nandina, nagi, camelia. Please be aware that from around late April through early June a lot of these greens start their new growth cycle and are too tender to cut. Eucalyptus can have brown to purple soft tips that wilt very quickly but due to their enormous demand, they are being harvested in this delicate state anyway.
  • Kelly: I’m having trouble understanding quality tiers on product and how to request higher grades on certain items. Can you explain?
    • Grading is used to indicate the stage at which a flower is cut (aka it’s open-ness) or to indicate the stem length (which in some cases will translate to a larger bloom head).  For instance, carnations are graded by “standard, select and fancy” which translates to short, medium & long stem length. Alstroemeria is graded by fancy, select and super select meaning short, medium & long stem length. Learning the dialogue used with different flowers will help you navigate the ordering process. Roses are graded by centimeters for their stem length.
    • Mayesh is known for our higher end “Luxe Blooms” procurement. We pride ourselves on carrying the best of the best.
    • Mayesh reps know their clients well and accommodate you based on your personal preferences and needs. For instance, most of our wedding and event clients only want the best! Tall sturdy stems, large blooms, in vogue colors and varieties and we are experts at making your installations truly magical.
    • We also offer more economical choices by keeping a well-stocked online inventory in our Mayesh market. On Mayesh market, you are buying full boxes of flowers so there is a bulk purchase discount on the cost. The quality is still excellent but geared more towards the frugal buyer by utilizing growers from all over the globe.
    • We are able to quickly assemble a purchase order “quote” with our best guess on pricing that can be e-mailed for your approval. This ensures you are in budget and are able to make alterations before the product is in transit. This saves everyone money in the long run by reducing excess inventory.
    • Always discuss the particulars with your sales rep including budget. We work hard to get you exactly what you need!

 

MARKETING NEWS

  • Heather: Why do you stream on FB instead of YouTube?
    • Mainly because I use BeLive.tv for this show, which gives me features that I need and BeLive connects to Facebook. Another reason, though, is that I find our community on Facebook to be more engaging with live content than on YouTube.
  • Charlene: How do you change your category listing for Facebook and Instagram?
    • Charlene saw that we are listed as a “Florist” and wants to know how to get that for her pages, right now her profile says “Artist”.
    • Instagram instructions state: “…if you want to change the category that appears on your Instagram business profile, you’ll need to update the category from the Facebook Page associated with your business.”
    • But that may not work for you and if it doesn’t try the following:
      • Reset your Instagram to a private account. Select the category you want on Facebook, like Florist (which is not listed in IG’s categories for some reason) and then switched your Instagram account back to a business profile and that should do the trick.
    • I sent Charlene the instructions, and here was her response “It worked! thank you so much for taking the time to help a stranger. I really appreciate it.”
  • Instagram Algorithm – With 800+ million users the newest algorithm allows you to see 90% of your friends posts and spend more time on the app according to the stats.
    • Post link: https://techcrunch.com/2018/06/01/how-instagram-feed-works/
    • IG reveal how their algorithm works and I thought it would be informative to review the main points.
      • Interest – IG predicts what you will care about based on rankings of what matters to you.
        • as you may know, if you watched past shows, is that I have dogs that includes a sharpei puppy, so I follow some doggie & sharpei pages and their posts always show up in my feed.
      • Timeliness or Recency – you will see posts that were created that day over posts created last week.
      • Relationship – how close are you to someone. For example, if you comment on someone’s post or if you are tagged in photos – Instagram will use relationships to figure out what to show you.
    • These are the 3 factors and nothing really surprising. It makes sense, but good to know. And beyond these factors, they use:
      • Frequency – how often you go into IG and figure out the best posts to show you since your last visit.
      • Following – the more people you follow the wider the breadth of people and pages IG will be using to pick from which means you will see less of any specific author. It’s common sense, but something to keep in mind and this is something that I feel like hinders me from being able to keep up with some designers that I like to follow.
      • Usage – how long are you spending on IG will affect what IG will show you – if you are on longer then IG will have to dive deeper to show you more content.
    • IG also revealed some myth busters!
      • IG does not hide posts in your feed – if you keep on scrolling you will eventually see everything from everyone you follow and get to the end. Has anyone seen “the end of the feed”?
      • Feeds do not favor photos or videos, but rather what you engage with the most. So if you watch lots of videos, then they will show you more videos.
        • Brands should have a good mix of both because your followers will have different preferences.
      • Also, IG doesn’t favor authors who use Stories, Lives, and other special features. But just because it doesn’t affect the newsfeed algorithm, there are still benefits to use the features to engage with your audience.
      • IG doesn’t give preference to business accounts or personal accounts. Just have the right account for your purpose – if you have a business then for me, it makes sense to have a business account.
      • A few months ago, I saw a bunch of content created around shadowbanning, but I never saw it happen or experienced it myself, but according to IG, shadowbanning is not a real thing. So use as many hashtags as you want, but again be smart, don’t be spammy, and make sure they relate to your posts. That is just good business.

 

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for July 10th at 10 am EST for the next Mornings with Mayesh – see you soon!

 

Mornings with Mayesh: Florists to the Field

Mornings with Mayesh: Florists to the Field

Watch the replay of our LIVE show, Mornings with Mayesh, as we answering your flower questions with my flower friends, Dave Tagge, Ryan O’Neil from Curate – formerly Stemcounter, and Jodi Duncan from SocialJodi. We covered some of Dave’s favorite flowers that are available now, how to handle accounting for your floral business, easy wrist corsage techniques, paying for ads on social media, and reposting other people’s images on your social media pages.

Also, we interviewed our special guests, Greg Campbell and Erick New, co-owners of Garden District, about their brand new book, Florists To The Field.

 

Here is the podcast replay:

SHOW NOTES
PART I

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • Latest flower 411
  • Dave showing some of his favorite flowers that are available right now

 

FLOWER DESIGN

  • From Claire: I am new at Floral arranging. I started a little more than two years ago. The most difficult for me has been making wrist corsages. It’s agony for me. Yet it looks so easy when I watch others do it. Do you have a simple way to make a wrist corsage? The most difficult of it is attaching the flowers to the wristband.

FLOWER BUSINESS

  • From Tarrah: What do successful shops do for accounting?  Being an artist, primarily, accounting is not my strong suit; and I’m sure that problem is common among shop owners.  Especially for smaller shops where the owner may be designing some or most of the time.
    • Ryan O’Neil from Curate gave advice on how to think about and handle accounting for florists.

MARKETING NEWS

  • From Jen: I would love to hear what social media platforms florists are paying to be on. Facebook boosting, ads, etc, Instagram, and google. What kind of monthly budget makes sense. What’s recommended? Do florists do their own social media or use a company?
  • From Jaclyn: What is best practice for reposting someone else’s images from Instagram? I noticed y’all do so on the company IG; do y’all comment and ask permission, etc?

 

Part II

SPECIAL GUEST – GREG CAMPBELL & ERICK NEW

Garden District co-owners Greg Campbell and Erick New

Garden District co-owners Greg Campbell and Erick New have a partnership of boundless creativity with an anything-can-be-done attitude, and they have navigated the vibrant labyrinth of floriculture together for 25 years.

The florists operate in tandem as architect and engineer, exchanging roles as needed. Greg is the architect—a persistent, alert perfectionist—while Erick is the engineer—a methodical strategist always prepping for the next step.

Be it a skyscraping installation or an unobtrusive centerpiece, they weave flowers and greenery into textural structures that bring people together for every imaginable occasion.

Their most recent project was publishing their new book, Florists to the Field, and I’m very excited to have them on chat all about it.

Welcome, Greg and Erick!

Before we dive into the excitement of the book, can you tell us a little bit about yourselves and how you both ended up in the flower industry?

  • We both fell into the industry as young men- I don’t think either of us would say “florist” as our profession if asked in High School. We were lucky enough to have been hired by a gentleman named John Hoover who revolutionized the floral market in our area

How did Garden District come to be? And how did you come up with that name? (I love it, by the way!)

  • Our original location was in an area of town called Central Gardens and we were close to another neighborhood named Chickasaw Gardens. Combine this with our affection for New Orleans and we came up with Garden District.

Last question before we get to the book because we can’t interview a florist without asking… favorite flowers?

  • Greg-muscari; Erick- lily of the valley

Okay so… why now? What inspired you two to take on creating and publishing Florists to the Fields?

  • it all started with us planning a photo shoot at a relatively new flower farmer we know in Mississippi. She was flush with flowers during the hot days of summer when the demand was low. We had a free weekend so we suggested a photo shoot to promote the farm’s bounty. While discussing how we would decorate the barn, our friend, the caterer Elizabeth Heiskell suggested having a dinner in the venue and turning this into an actual event. The ticket sales ended up benefiting the grower and we are proud to report that the farmer is in her third year of production. We were then approached by Southerly Media about the possibility of a book which would chronicle our visits to farms that provide products for our shop and create events at each facility using only their product. The farms determined how to use the party-one a fundraiser, another a surprise birthday party for the matriarch, another a “thank you” for clients. 18 months later, 12 farms in our area, across the country and afar, and we have the book!

Florists to the Field

Who is your intended audience, and what do you hope they gain from reading your book?

  • We are hoping the book appeals to a range of individuals. There is the person that gravitates to books with images of pretty flowers. There is also the customer that is interested in entertaining. Since each chapter tells the story of each farm- the history, their production, the owners- we feel the book would be of interest to others in our industry. Since these operations are a vital part of the 25-year history of Garden District, we hope the book could be helpful to other floral companies.

Tell us about the different people you collaborated with to write this book and your experience with them?

  • Our publisher, Southerly Media- we could not have done this without their guidance. Our writer, Christian Owen, whose words brought each chapter together.  We can’t say enough about our principal photographer, Sarah Bell. We did not have the luxury of shooting in a controlled environment like a studio. We were in fields, barns, sheds, in the rain, sun, cold and Sarah not only endured sometimes less than ideal situations but produced gorgeous images.

What was your favorite part of the whole process?

  • Connecting with the farms. In this day and age of emails, electronic billing, FedEx, et it is nice to interact with these people we have developed relationships with over the years.

Garden District co-owners Greg Campbell and Erick New - authors of Florists to the Field

I heard you have an exciting event that you are part of happening in September – do you want to tell us a little more about the event and what you guys have planned for it?

 

Where can everyone find out more about you and your book?

 You can grab your own copy of the book by following this link: http://bit.ly/FTTFOrder

 

 

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for June 12th at 10 am EST for the next Mornings with Mayesh – see you soon!

 

Mornings with Mayesh: April 24

Mornings with Mayesh

If you missed the live show be sure to watch the April 24th Mornings with Mayesh replay either via video or podcast! I spoke with my special guest, Gretchen Sell, of DESIGN MASTER color tool, about tips on color shifting, how to reduce your waste, the 3 styles of Design Master color and their attributes – Translucent, Transparent, and Opaque – and more. See you for our next show on May 15th!

Gretchen holds a Horticulture degree and her 38-year floral career has encompassed floral retail, wholesale, design education, and product development.

Today she is the Creative Director for Design Master® color tool, inc. and promotes the use of color in both the floral and craft industries.  She has presented two AIFD Symposium programs on color, is a member of the Color Marketing Group and researches and consults on color trends.

She has a wealth of knowledge to share with you and I’m so happy to have her on today’s show!

 

Here are the podcast replay:

 

 

SHOW NOTES

INTERVIEW: GRETCHEN SELL

 

Question: Newer florists listening today probably have seen your products in our supply departments but maybe don’t know… What do Design Master Products do?

Color is such a huge part of floral design.  As creatives, you understand the power of color to set the mood or stir the emotions. Mayesh rack pulls are a great example of how drawn we are to color.  I’d venture to say they are probably one of your more popular Instagram posts!

Well, sometimes in the day to day of designing you find that you don’t have the color that best fits your needs.  And you need a solution fast. Design Master offers a variety of Color Tools to help solve those problems. Whether needing to change the color of a container, accessory ribbon or even Fresh Flowers…  Our color sprays change color of so many items and change them FAST.

Design Master was developed specifically to meet the unique needs of the professional florist.  We’ve been an industry partner for 55 years! …We get what type of products you work with and the deadlines you work in.  That’s why we have a diversity of color styles and quick drying products.

Today’s conversation will focus more on changing blossom color.

 

Question: Some listeners would wonder Why would you paint flowers?

I know, Mother Nature provides such an extensive palette of beautiful blossoms.  It can feel unnecessary and even sacrilegious! Consider though, every morning women across the globe enhance their beautiful, natural faces with makeup…  All in efforts to put their best forward. Coloring flowers is similar.

Concealing a blemish or shifting a color to enhance your design palette affords you opportunities to put your best forward too!  – Say you have Casablanca Lilies with slight bruising. As pricier flowers, your bottom line can’t afford them tossed aside. Design Master can help hide blemishes with a misting of Flat White to make them useable.

With as much curating and planning you do, some flowers don’t arrive exactly the color desired.  Design Master may help you shift that color to what you need. – It may be difficult to recolor bunches and bunches of blossoms but shifting the color of a couple, or even a few blossoms for her bouquet could satisfy a bride’s desire.

How you apply color all depends on what you are trying to achieve or your creative expression.  Paint can be used to color blossoms in a decidedly fantasy look which is a trending art direction or finessed to look natural.

 

Question: Does spraying fresh flowers shorten their life?

No.  The coating will help reduce moisture evaporation from the petals, acting similar to an anti-transpirant.  The longevity of the blossom sprayed depends on its condition when the color is applied. The color does not shorten the life.

 

Question: Do you spray flowers the same way you paint a vase?

No.  (description of the safe application method)

 

Question: Can spray paint from the hardware store be used on flowers?

No.  Hardware store types of paints use a different formula system and are NOT safe to use on fresh floral product.

 

Question: Design Master has a few different color products, what are the differences?

Discussion of our 3 Color Styles:

  • Translucent
  • Transparent
  • Opaque

When would you use the different types of color?

(Will review uses /benefits for the 3 types)

 

Question: Do you have any Tips for Color Shifting?  (will show color wheel)

Will cover:

  • Monochromatic direction
  • Analogous direction

 

Don’t forget about Shifting Foliage color!  With trend emphasis on foliage, this can be a dynamic technique a foraged style bouquet… explain.

 

Question: As I remember, you have some Flower & Foliage Care Products that can prove useful, would you tell us how those can help us?

  • Foliage Sealer: extends the life of greenery… again perfect for those arranged out of water.  Think hoops, chandeliers, etc. Its NEW natural sheen pairs great with gathered stylings. Also, a good treatment for fresh-cut sprengeri varieties to reduce shattering. (Apply when fresh – if excess shedding has begun it’s difficult to prevent more)
  • Clear Life: is our clear anti-desiccant that is particularly useful on blossoms arranged out of water… body flowers, cake flowers, chandeliers, etc.
  • Petal Proofer: Reduces shattering of mums and similar blossoms.  With the gaining popularity of new mum varieties, this is a perfect item to help reduce waste.

 

Other Tips:

  • Customize or Revitalize rental times for reuse at a minimal cost.
  • Ribbon sprayed with Design Master has frequently rescued florists who ran out of selected color.  Satin and Sheers both color nicely with any of the sprays.

 

Where can we go to find out more information about Design Master?

http://dmcolor.com/

 

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for May 15th at 10 am EST for our next Mornings with Mayesh. See you soon!

 

 


The Mayesh Experience

The Mayesh Experience

We offer you high-quality wholesale flowers to fulfill your every day & event design needs along with knowledgeable salespeople to help you every step of the way no matter where you are nationwide. Not only do we offer you great products & services, but we strive to provide resources and connections to inspire!

Learn more about: Mayesh Luxe Blooms, Mayesh Market, Mayesh Pulls, Destination Events, Commitment to Education, Mayesh Gives Back, and more!

DOWNLOAD GUIDE HERE

Mornings with Mayesh: April 2018

Mornings with Mayesh: April 2018

We covered some great content during Aprils’s Mornings with Mayesh show. During Part I, Dave, Shelley, and I talk about some of the amazing products that are available now and answered your flower questions. The discussion included: exciting filler flowers, Flannel Flower, using Pieris Japonica in bouquets, greens/pods for boho weddings, attaching/installing flowers to a tree, tools to help book wedding clients, and more.

For the second half of the show (Part II), our special guest, Alison Ellis of Real Flower Business, joined us to discuss minimums – how to set them, when to raise them & more. Enjoy and keep on scrolling down for the show notes.

 

Here are the podcast replays – Part I and Part II:

 

PART I SHOW NOTES

 

FLOWER QUESTIONS

 

What is exciting in the world of flowers?

  • Latest flower 411: https://www.mayesh.com/flower-411-april-2018/
  • Monthly availability list: https://www.mayesh.com/flower-availability/ 
  • It’s a heat wave out there! And we’ve got some hot stuff to show you today!
  • Domestic Snowball viburnum from Oregon has arrived and is in Mayesh coolers across the country. A big fluffy fun filler or focal flower BUT it won’t be around long so grab it while it’s hot!
  • Californian Boronia has just come into season and it is truly a super fragrant pop of hot pink color that everyone loves.
  • Giant coxcomb celosia from Holland is back in abundance and comes in all the bright jewel tones we love. Just look at the size of these guys.
  • Domestic Lilac is making it’s short but sweet debut available now from California and will bloom its way north along the west coast for the next few weeks.
  • Dicentra or Bleeding hearts are Dutch Imports right now but look at how cute this is…
  • From Penny – What are some new awesome different fillers that is not gyp??
    • It is easy to get in a rut using the same flowers as fillers but there are a lot of options both old and new available now.
    • Some old fave’s are asters like solidago and montecasino but thanks to growers hybridizing larger varieties we have these giant mardi gras asters and golden glory solidago which look like they are on steroids.
    • Check out this twist on queen annes lace, chocolate lace, it goes from cream to mauve to brown tones.
    • When you think of snowberries you usually think fall BUT these beauties are seasonal in Chile and being imported to us right now.
    • Astilbe is super popular right now, as is astrantia. Both are delicate with a feminine vibe that goes perfectly in wedding work.
    • California riceflower is blooming now and a perfect pop of color.
    • Last but not least, Thlaspi aka Penny Crest… I thought I’d finish with this cool textural Penny Crest to thank Penny for asking some great questions for the show this week! A relative to the Mustard family, it was introduced to the United states in the 1700’s and is found in almost every state.
    •  I also love Boronia heather, wax flower calycinia and eriosteman and pieris japonica.
  • From Penny – We are losing our gerbera daisy growers to another crop…. is the future of the gerbera going to be all imports??? 
    • It’s not just gerberas! Our ever-evolving political climate is making it more and more difficult for some local growers to stay lucrative without changing their business models. It is unfortunate that a lot of what used to be domestic crops are now being grown in other countries where the overhead is lower. The plus side is a more consistent year-round supply and a huge increase in novelty colors and varieties for our market in the USA.
  • From Jayme: My question is regarding Flannel flower, does Mayesh ever have them? Do they import from Australia?
    • DAVE: Flannel flower or Actinotus is available sporadically throughout the year. Mayesh imports this flower from Japan via the Naniwa flower auction starting in early December through Early May. Last year it was also sourced through the Dutch auction in Aalsmeer in May & June then again in September & October. As with any novelty flowers, Flannel flowers availability is inconsistent making them a true gem when they are available.
    • Shelley: Fun fact: this flower is also known as Edelweiss and is native to Austria…if you remember The Sound of Music this is the little flower the song references..Woops I stand corrected. Flannel flower: Acitnotus helianthi are Flannel Flower or sometimes called Australian Edelweiss is a different genus than Austrian Edelweiss which is Leontopodium. My apologies for the misinformation! We are getting that now and it is coming from Japan.

FLOWER CARE

    • From Kristina: Do you know how Pieris Japonica holds up in bouquets and is it available right now?
      • Dave: Pieris goes in and out of season depending on country of origin throughout the year. They tend to shed once the blooms are fully open. A cool use for these is when they are harvested in bud form eliminating the shedding effect. Their natural blooming season varies from year to year based on weather & temperature. This year we saw good production February through April. It will gap for a bit and then we will start to get it in budded form from New Zealand around June. Sporadic production will continue July through October.
      • Shelley: yes it does and it is a beautiful textural accent.

 

FLOWER DESIGN

  • From Penny: Are you finding more different greens/pods for trending boho weddings??
    • Shelley: yes, actually drieds have made a big comeback for weddings and we are seeing more of our florists buy product to save and dry. Seed pods from Eucalyptus, scabiosa pods, even dried poppy pods. Tumbleweeds, dried palm branches and lots of unusual seed pods like old man’s beard are fun alternatives
  • From Rebecca: What are your tips for doing flower application directly on an element like a tree?
    • Shelley: First of all, always make sure you have permission from the venue to decorate the tree. I find doing the least invasive techniques work the best.Hanging a garland by using zip ties or using a decorative ribbon to hand a wreath or cage also works. you should never nail into a tree unless the venue already has one in place

 

FLOWER BUSINESS

  • From Summer: What are your favorite “tools” for booking potential bridal clients?  
    • Shelley: Nothing beats good word of mouth and referrals but sometimes that just doesn’t get you enough business when you are new. I always connect with venues and send an arrangement and card and ask for an appointment with the banquet manager. Let them know you are interested in their business. Churches are also a good place to get your foot in the door. Most have a preferred vendors list. I good church coordinator on your side can net you a ton of referrals. As always you will have to put yourself out there as there is competition in your demographic. But being persistent will pay off. Asked to be invited to any meet and greets or bridal shows that these venues may have.If you already have spoken to a bride and would like to book her business, ALWAYS answer emails and follow up quickly with a proposal. I have booked many weddings just because I followed through with the client and showed them I wanted their business. I can’t tell you how many times I have heard from brides who made their first appointment with me just because I responded to their initial inquiry…so many florists have auto-response set emails or don’t reply at all. If you want the business, show them! And while we are on the subject of auto-response emails like” thank you for your inquiry but we are currently out working on a wedding or we are traveling” or whatever your excuse is, and you are just too busy to answer..it is a little frustrating to potential clients. Get thee an assistant or intern to promptly respond to emails. You will come off as professional and on it! This is so refreshing to a bride, especially when she has received several of these replies already.  this alone may be a deciding factor for her..because she knows you are attentive from the get-go and won’t be receiving these the entire time you are working with her.
    • Yvonne:

 

Part II

SPECIAL GUEST – ALISON ELLIS

 

Alison Ellis is a floral designer & educator that teaches florists how to embrace the business side of the business so they can make more money and take control of their future. She’s been working in the floral industry for 24 years; after spending 8 years training in half a dozen flowers shops, she opened a home-based floral business in 2002, which focuses almost exclusively on weddings.

Alison’s business tips & teachings can be found at realflowerbusiness.com, which is listed in the top 40 of the “Best Flower Blogs on the Planet”. She’s been featured on FlirtyFleurs.com and is currently a regular business contributor to Florists’ Review Magazine.

She has a wealth of knowledge to share with you and I’m so happy to have her on today’s show!

 

  • Questions from Arbella: I know you got started with several restaurant accounts. How did that work? Did you have 2 sets of bud vases that you would just switch out? Or did you design on site during times the restaurant wasn’t open? And do you have any tips on how you built those relationships?
  • Question from Carie: Lately I have had more brides wanting me to do a mock-up of their wedding flowers so they will be able to see what they will look like prior to the wedding.  When I tell them that I charge for this service they are appalled and decide against it. I haven’t lost any clients over this yet, but wondered how other florists handle these type of people and are there florists out there that do this for free??  
  • Why should florists set a minimum?
  • If they’re just starting out, should you start with a minimum?
  • How do you determine what you minimum should be?
  • When should you raise your minimum?
  • Should you post your minimum on your website?

 

Where can everyone find out more about you and Real Flower business?  https://realflowerbusiness.com/

 

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for April 24th at 10 am EST for a special Mornings with Mayesh featuring Gretchen Sell from Design Master.

 

 


The Mayesh Experience

The Mayesh Experience

We offer you high-quality wholesale flowers to fulfill your every day & event design needs along with knowledgeable salespeople to help you every step of the way no matter where you are nationwide. Not only do we offer you great products & services, but we strive to provide resources and connections to inspire!

Learn more about: Mayesh Luxe Blooms, Mayesh Market, Mayesh Pulls, Destination Events, Commitment to Education, Mayesh Gives Back, and more!

DOWNLOAD GUIDE HERE

The Floral Podcasts You Should be Listening to Right Now

 

Podcasts are all the rage right now. They’re informative, educational, and even fun – what’s not to love? Plus, you can find a podcast on pretty much any topic that interests you. As “experts” in the floral industry, we get asked all the time what floral podcasts we listen to. So we decided to pull together a list of some great podcasts about the floral industry – from wedding flowers, to interviews with top florists, to marketing your floral business, to growing your own flowers, and everything in-between.

 

Check out some of our favorite floral podcasts below, and let us know what podcasts you’re loving right now in the comments!

 


Team Flower

 

Listen as we talk with influential florists, growers and flower industry professionals. Be notified when new podcast episodes are released and receive fun video tutorials when you sign up for our Pen Pal Club for free at www.teamflower.org

Also available on iTunes, Google Play Music, and Stitcher.

 

 

Botanical Brouhaha

 

Amy McGee of Botanical Brouhaha and Maria Maxit of Maxit Flower Design co-host a podcast for the floral industry, where you can hear floral industry friends sharing their stories and discussing anything and everything related to the flower business.

Also available on iTunes and Stitcher.

 

 

She Creates Business

 

How to start a wedding planning business? How do I market my wedding business? Have you ever asked yourself these questions? Maybe you’re wondering if you’re the only one who still has questions about starting, growing and scaling your wedding business. I’m here to tell you, you’re absolutely not alone. Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs just like you. We share personal stories, business-building strategies, marketing tips, how to use social media in your wedding business & more. From wedding planners to florists, from venue owners to calligraphers and beyond, no topic is off limits. Join us for community and conversation!

Also available on iTunes, Google Play Music, Stitcher and Spotify.

 

 

Slow Flowers

 

SLOW FLOWERS is about making a conscious, sustainable choice in how you choose flowers. The podcast introduces listeners to the leading voices in the SLOW FLOWERS movement, from the field to the vase. Meet American flower farmers, eco-couture floral designers, innovative Do-It-Yourself designers and pioneering farmer-florists. Debra Prinzing, the leading advocate for American Grown flowers, hosts the conversation and encourages you to join the creative community.

Also available on iTunes.

 

 

Weddings-Ish With Jove

 

A podcast on all things weddings-ish including a special guest each episode! Brooklyn based wedding planner and designer Jove Meyer will share wedding planning tips and trends and dish on all things wedding-ish! Each episode we will cover a different aspect of wedding planning (budget, flowers, food, music, etc.) and feature a special wedding industry guest! You will laugh, learn and fall in love with wedding planning!

Also available on iTunes and Stitcher.

 

 

And of course, don’t forget…

 

 

Mornings with Mayesh

Mornings with Mayesh

 

Each month, Yvonne Ashton and her flower friends get together to chat about flowers and floral design, answering your questions, discussing top social media news, and interviewing special guests to help keep you inspired! If you are a floral professional be sure to subscribe to this podcast.

Also available on iTunes, Google Play Music, Stitcher and Spotify.

 

Mornings with Mayesh: March 2018

Mornings with Mayesh March 2018 with Jodi Duncan

We covered some great topics during March’s Mornings with Mayesh show. During Part I, Dave and I talk about some of the amazing products that are available now and answered your flower questions. The discussion included: reviewing some regular roses that are similar to garden roses, ideas for good corsage/boutonniere flowers, thoughts on hardgood investments for budding businesses, sources for large containers, how to attract luxury brides, ads in Instagram Stories, and Youtube updates.

For the second half of the show (Part II), Jodi Duncan, of Jodi Duncan Designs and Socialjodi, joined me to chat about her thoughts on social media with a focus on how to get started, content ideas, and what social platforms you need to make sure you are utilizing. Enjoy and keep on scrolling down for the show notes.

 

Here is the podcast replays – Part I and Part II:


 

PART I

 

FLOWER QUESTIONS

 

    • From Gaye: What are your favorite “regular” roses that open up nicely to look similar to the expensive garden roses?  Any tricks of the trade when substituting? I know at the end of the day, there ARE no substitutes really!!
      • Hi Gaye, Great question! Actually yes, you can create this look with just about any nice standard rose that has a high petal count and opens nicely. I demonstrate a technique in my workshops on how to do this and I can show you guys here too. The standard white rose Polo opens up really nicely like a garden rose and so does Playa Blanca. Shimmer is another favorite of mine. The trick is to get your roses opening up ahead of time and gently use your fingers to relax them more.Also removing the center petals and exposing the filament, anther and seed grains gives that illusion as well. This is an excellent trick for wedding and event work and yes the roses will hold up.
        Polo Rose

        Polo Rose

        Shimmer Rose

        Shimmer Rose

        Playa Blanca Rose

        Playa Blanca Rose

        Peach Finesse Rose

        Peach Finesse Rose

         

    • What is exciting in the world of flowers?
      • http://www.mayesh.com/flower-411-march-2018/
      • When we think spring, we usually envision pastels and girly colors but there are so many cool spring flowers in the on-trend muted tones available now.
      • Butterfly ranunculus are gaining huge popularity. It is unique in having a having a lower petal count than the typical varieties we know. A more open aperture reveals the dark center and can somewhat resemble an anemone though come in a much larger range of bright and muted colors. Their petals are slightly reflective giving them a silky shimmer.
      • Tulips are always a spring favorite. I remember their little leaves poking out from the snow at the end of winter in Indiana and looking forward to warmer weather. Their fragrance always brings me back to my childhood in my mother’s garden. This variety is a Dutch grown black parrot. I love the dark moody aubergine tone and the scalloped texture of the petals.
      • My next superstars of spring season are the Fritillaria: I have 3 uniquely different varieties to show you, all imported from Holland via the Aalsmeer auction…
        • First is Fritillaria Meleagris. This varieties latin name is derived from Dicebox & spotted Guinea fowl and It is native to Europe. They have dainty little bell-shaped flowers born on short stems perfect for tucking into bridal work or short bud vases.
        • Second is Fritillaria Persica. This variety is native to Persia thus the latin Persica. It comes in shades of purple to greenish brown and this variety is fairly hardy.
        • The third variety is Fritillaria Imperialis also known as the skunk lily due to its pungent aroma. It is said that planting these in your garden will repel moles and mice. Folklore around this plant says that they were growing near Christ’s crucifixion and to this day still hang their heads in sorrow.
      • Check out these giant kale varieties grown in California. This giant cruciferous rosette is related to the cabbage family and loves this time of year for the cool nights and warm sunny days. It’s even kinda cool when they bolt out and get this oblong shape.
      • Peach Lisianthus from Japan… words just cannot do justice to this baby…
      • Lisianthus is native to the Southwest United States through Mexico to South America and is commonly known as Prairie Gentian.
      • Not a typical spring flower, I just wanted to share this moody, muted carnation variety called copper extasis
      • Last item comes to us from Chile. These blackberries add the perfect amount of texture and are cut at a young green stage to maximize vase life. This finger-friendly variety is thornless and has long sturdy stems for your designs.

 

FLOWER DESIGN

  • From Gaye: What are good flowers to use for corsages and boutonnières that will last a long time out of water, other than the usual suspects of spray roses, eryngium, waxflower, etc? I was surprised to see bracelets and bouts made with ranunculus and just wonder if there are some favorite “soft” flowers that last a long time out of water.  I like to make them up a day ahead…I loved the dog collar Kaylee made from sweet peas, that would be a beautiful crown. I’m guessing that would need to be made the morning of the event?
    • Almost any flower can be wired and made into a corsage true. As we know some flowers hold up better than others. Ranuncs actually are great for corsage work because of their high petal count and timeless garden look. Hellebores, nigella blooms, scabiosa blooms, blushing bride protea, strawflower, hyacinth and nerine blooms are all great and more unusual softer looking alternatives. Delicate flowers like sweet peas need to be definitely made the day of and spritzed with a floral sealer like Crowning Glory or similar. It essentially keeps the flower from transpiring as quickly. Most flowers hold up about 2 hours out of the water. You can get almost 7 with a product like Crowning Glory. If you want to see how this product works check out a post done Alicia of Flirty Fleurs. Alicia did a test on some notoriously difficult flowers out of the water and the results are impressive. It’s an OG product that has been around for years and I think every florist should learn how to utilize. Oasis brand makes a Foliage spray sealer as well.

 

FLOWER BUSINESS

  • From Sarah: Started my business for 4 months. Work out of my home. Do you think it is worth investing in a lot of hard goods? rentals and have a wide variety. Obviously close to my style?
    • Hi Sarah, Congrats on your new business! I would start slowly and build up your inventory based on your needs right now. I would also create a business plan and decide who your bride is what kind of market you are in first.Do you want to get into props and rentals as part of your business? Remember everything you buy for one wedding needs to make sense for future weddings or events. Props like Large urns, stands or columns which are usually a safe bet are things you can feel confident to invest in and know you will probably use repeatedly. Often centerpiece containers can vary bride to bride so you either can decide on 2 or 3 styles that you offer and leave it at that( a wide variety is not necessary) or you can end up amassing a collection of vessels you may only use once or twice. I think it’s best to begin curating your look and stay conservative initially. As a side note: It’s also a plus if you can sell the container with the design too. So many people like to take the florals home after an event.It’s often a challenge for florists at the end of the evening to get their containers back without destroying the flowers. This is why it’s always a good idea to use a liner that you can lift out of the original rental during strike.
  • From Gaye: What are good sources for large containers to be used for ceremonies? Statement pieces that don’t break the bank?
    • Hi Gaye, This has always been challenging for florists. You need something that looks elegant and weathered but not too heavy, waterproof with a deep enough bowl to hold the proper sized mache container that doesn’t cost a bazillion dollars. There are many companies that make urns and the trick is finding the perfect ones. Besides our usual wholesale floral suppliers like San Diego Wholesale or Floral Supply Syndicate my go to’s has always been Lowes or Home Depot for large outdoor garden urns. These are usually very sturdy are made out of faux stone material and are waterproof.  Ballard Designs, Pottery Barn and any home decor company Like Park Hill Collection (one of my favorite companies) as well.
  • From Rebecca: I’d love to get more higher-end bride’s who are not on such a budget. Any tips?
    • Hi Rebecca, What I am hearing is that you would like to attract higher-end brides.  There is an old saying “ Wealth attracts Wealth”  If you want to appeal to this kind of bride then that is the kind of business you need to be projecting. Are you yourself High-end? How have you curated your brand? What kind of work does your portfolio show? A lot of DYI or low budget weddings are not going to bowl over potential high-end clients.What is your minimum? Do you say yes and take every wedding that comes your way? Learning to say no to the wrong work for you is saying yes to the work you want. Target your focus to working with vendors who only work with high-end brides themselves. You will have to work hard to break into these types of circles. You have to think like the wealthy think.  It’s possible you may have to rebrand yourself and overhaul the look or work you are currently doing.Burn this word into your brain: Luxury. There is nothing cheap or budget-friendly about it. And another thing to remember, this is a very small part of the overall wedding market so you have to really have to take a laser focus to your approach here and make sure that you become the Luxury Vendor these brides want to talk to.  Make sure this is actually want you want, because working in this upper echelon of the bridal market is a whole different world.

 

MARKETING NEWS

  • Ads in Instagram Stories
    • https://business.instagram.com/blog/creating-compelling-ads-in-stories/
    • I’ve been stressing the importance of utilizing IG Stories and their latest biz blog post had some very interesting tidbits.
      • “As more than 300 million active Instagram accounts around the world watch and create Stories every day,2 Instagram Stories is becoming an increasingly powerful way for brands to stand out and inspire action.”
    • Quote from OpenTable: “Our Instagram Stories campaigns have proven to be some of our highest ROI campaigns to date, while also driving a significant volume of reservations. This ad format not only delivers performance but also effectively engages our best customers with crave-worthy content.”
  • Youtube adds new live streaming tools and features.
    • https://youtube-creators.googleblog.com/2018/02/updates-to-youtube-live-streaming.html
    • when you watch the replay later, the comments replay as well in conjunction so that you feel like you are watching live.
    • Youtube offers a live auto-captioning to live videos.
    • Adding new metrics –
      • unique viewers – can take a look at this number vs. how many subscribers you have, which videos that you have posted that your current unique videos are into and then keep on hitting hard there.

So I don’t have time for other questions today because I am bringing on our special guest. 

 

 

Part II

 
Ok, it is time for our special guest, Jodi Duncan, of SocialJodi. Welcome Jodi!
 

SPECIAL GUEST – JODI DUNCAN

 

  • Before we get started, tell us a bit about yourself.
    • I’ve been hanging around flowers since I was seven. So that’s 40 years…more than 3/4 of my life! I have way too much I still want to do and there are way too many people that I still want to help. Creativity is my oxygen. That process has given me longevity & passion that is sustainable. I think with the integration of AI and VR, the touchy/feely side of artesian creativity will be more important than ever. I am super intuitive & curious. I am also easily bored. In the past year, I got bored telling my own story (which is what every entrepreneur really does whether they recognize it or not….) and after the success with helping my Design Master account achieve some of their goals, it became clear I was pretty good at it.  I developed Socialjodi as a social media consulting agency to scale my ability to help other people with social media because it’s not going away. It’s going to get bigger and more important. I’m a practitioner. I’m doing it. I have case studies and things I have learned and applied that have gotten powerful results. I have accounts ranging from huge corporations to not for profits to small startups. I’m not just somebody that signed up for a few webinars and decided to start teaching this, although I do love a good webinar! I am in the trenches. I’m not removed from the process. I’m living it too. We are doing a live webinar on my Socialjodi facebook page at the end of the month where we are going to explore these things, so you can check us out there for more info.
  • Question from Jessica: I would like to hear from other floral artists on their favorite way to capture their work. I have a nice digital camera with DSLR but I feel like my images don’t capture my designs well and soI’m constantly trying to get the professional’s images hoping they were able to capture it.
  • What advice do you have for our viewers who want to get started in social media but aren’t sure where to start?  
    • JUST START. Don’t overthink it.  Get people to know, like and trust you. If you can’t create content because you think you have nothing to say (a LIE) then just document others content, and give them credit. If you don’t have confidence in your ability to DO, then DOCUMENT. Ask permission to use their content and give them credit. Social media is SOCIAL. People make the mistake of thinking is technical. IT IS NOT. I’d rather train your spunky 70-year-old meemaw on social media than your 27-year-old tech genius. Tech people are usually not very socially intuitive. Give me the person with the best personality…they will be your best person for your social media.  Social media is not a tech function. It’s a marketing function. People who misunderstand this make a huge mistake. It drives me ABSOLUTELY CRAZY. And it is shockingly common.
  • Do you think that all content that is shared by a business needs to be professionally created?
    • Depends on the content. If it is graphic design, fonts, logos than YES.  If it’s not, it at least needs to LOOK like it was professionally created.  There are lots of apps that make that possible. Weird design, blurry graphics and comic sans fonts are NOT ok. Bad design that is hard to read and has too much info, weird clip art, and no focal emphasis is a mess. It’s hard to overlook bad design in an industry that is aesthetically based. And there is no excuse for it.

      For video, there is a place for the polished and the precious. But keep in mind that society today understands reality TV. And most understand Snapchat. It’s not either or, but both. And if you can only do one, do the raw, shot from your phone.  Unless its just horrible, viewers will look past the imperfections. Engagement is more important than perfection. If you can tell a good story, your audience will love you no matter what.
  • Speaking of content – besides sharing pictures of finished work, which is probably the #1 piece of content that is easy for florists to create & share – what other content ideas do you think could work well? For example, what would be good video subject matter for florists to produce?
    • Cooler tours are awesome. Shop tours. Venue tours. Just quick videos on your phone. The quicker the better.  Goldfish have a 7-second attention span. Humans are 6 seconds. Keep it brief. Facebook LOVES video content that originated on their platform.

      The Mayesh rack pulls are perfect example of behind the scenes and telling a story. Or…how about pulling together elements of a tablescape? Walk them through the process…boxes arriving, piles of stems from processing, 24 hours of hydration. Behind the scenes. Transparency. The stuff that is white noise to us is fascinating to others. We are blinded to the magic of what we do. We take it for granted.
  • What social media platforms do you think is most important to florists?
    • Instagram, Facebook. Pinterest. BUT for the record, I think they are all important…it’s like asking me which child is my favorite.  It depends on the long game, of where you want to go, who you want to influence, where you are on the spectrum of social media. Beginners need to focus on Instagram & Facebook. People who have a good grasp on those 3 and are engaging consistently seriously need to look into youtube and podcasts and livestream. Instagram is HOT HOT HOT.
  • What social media platform do you think isn’t too important now, but will be important in a few years?
    • Podcasts. It’s time arbitrage. You can listen while driving, cooking, taking a shower, working out.  It’s efficient. It makes you smarter. It’s a win-win. If you aren’t listening to podcasts & subscribed to them, you should be. There are some brilliant people putting out amazing content. Go learn. It is an investment in yourself. Never stop learning.
  • Not related to flowers, what are you obsessed with right this minute?
    • Spring. Because I want to landscape my yard & finish the final stage of our construction/renovation project.  I want my yard to look like a dreamscape on the prairie. We have several acres with a large pond. I am beyond ready to get in the dirt and plant and groom and turn it into a sanctuary. I want to plant a few things to cut from along the way! Dahlias, peonies, hydrangea, cool foliages and branches too.
  • Find out more about Socialjodi at www.socialjodi.com!

 

 

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne. 

Be sure to mark you calendar for April 10th at 10 am EST.

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