Posts Tagged “Mornings with Mayesh”

Mornings with Mayesh: June 2018

During June’s Mornings with Mayesh episode, Yvonne & Dave discuss the world of flowers. See a great selection of flowers that are available now and learn more about some great large blooms that are available each month. In addition, they answer some great audience questions like what are good subs for eucalyptus, providing an overview of how grading works, explaining why we stream on Facebook, how to update your category listing for Instagram to “florist”, and much more. Also, be sure to watch/listen to the entire show because at the end, Yvonne will discuss Instagram’s algorithm and what it means for you. Enjoy and don’t forget to send in your questions for our next show on July 10th!

 

Here is the podcast replay, video and show notes:

SHOW NOTES

FLOWER QUESTIONS

  • Fresh flowers straight from our cooler today and here is the link to latest flower 411:
  • Roxanne G Boerke: I’m based in Chicago. What is one go to large bloom by season? ie peonies for spring
    • Here are a few seasonal ideas for larger focal flowers by season:
      • Summer: Dahlias (Dave’s pick), Anthurium, Artichokes, Buddleia, Calla Lilies, China Mums, Eremurus, Eucomis, Gerberas, Giant Alliums, Giant Coxcomb Celosia, Giant Poppies, Ginger, Heliconia, Liles, Phalaenopsis stems, Protea, sunflowers.
      • Fall:  Chrysanthemum disbuds (Dave’s pick), Amaryllis, Anthuriums, Calla lilies, Cotton on the stem, Dahlias, Gerberas, Ginger, Giant Coxcomb Celosia, Heliconia, Kale, Lilies, Marigolds, Phalaenopsis stems, Peonies, Protea, Sunflowers.
      • Winter: Amaryllis (Dave’s pick), Anthurium, Calla Lilies, Cymbidium stems, Gerberas,  Giant Gloriosa from Japan, Giant Ranunculus from Japan, Ginger, Heliconia, Kale, Liles, Phalaenopsis stems, Peonies, Protea, Vanda stems.
      • Spring: Anthuriums (Dave’s pick), Artichokes, Banksias, Calla lilies, Giant Coxcomb Celosia, China Mums, French Tulips, Gerberas, Ginger, Heliconia, Kale, Lilies, Peonies, Phalaenopsis stems, Protea, Sunflowers & Vanda stems.
  • Don’t forget to check out our Mayesh Floral Meme Instagram Challenge that is happening right now: https://www.instagram.com/explore/tags/mayeshfloralmeme/
  • Here’s the link to our Flower Guide: http://info.mayesh.com/flower-guide-offer
    • Be sure to download our ultimate flower guide. it is 12 month of flower availability lists in 1 handy document! It great to use for consultations, planning product palettes and for new employees to reference.
  • Kelly: What are some good subs for Euc?
    • Bay Laurel, olive foliage, purple acacia foliage, grevillea foliage, green nandina, nagi, camelia. Please be aware that from around late April through early June a lot of these greens start their new growth cycle and are too tender to cut. Eucalyptus can have brown to purple soft tips that wilt very quickly but due to their enormous demand, they are being harvested in this delicate state anyway.
  • Kelly: I’m having trouble understanding quality tiers on product and how to request higher grades on certain items. Can you explain?
    • Grading is used to indicate the stage at which a flower is cut (aka it’s open-ness) or to indicate the stem length (which in some cases will translate to a larger bloom head).  For instance, carnations are graded by “standard, select and fancy” which translates to short, medium & long stem length. Alstroemeria is graded by fancy, select and super select meaning short, medium & long stem length. Learning the dialogue used with different flowers will help you navigate the ordering process. Roses are graded by centimeters for their stem length.
    • Mayesh is known for our higher end “Luxe Blooms” procurement. We pride ourselves on carrying the best of the best.
    • Mayesh reps know their clients well and accommodate you based on your personal preferences and needs. For instance, most of our wedding and event clients only want the best! Tall sturdy stems, large blooms, in vogue colors and varieties and we are experts at making your installations truly magical.
    • We also offer more economical choices by keeping a well-stocked online inventory in our Mayesh market. On Mayesh market, you are buying full boxes of flowers so there is a bulk purchase discount on the cost. The quality is still excellent but geared more towards the frugal buyer by utilizing growers from all over the globe.
    • We are able to quickly assemble a purchase order “quote” with our best guess on pricing that can be e-mailed for your approval. This ensures you are in budget and are able to make alterations before the product is in transit. This saves everyone money in the long run by reducing excess inventory.
    • Always discuss the particulars with your sales rep including budget. We work hard to get you exactly what you need!

 

MARKETING NEWS

  • Heather: Why do you stream on FB instead of YouTube?
    • Mainly because I use BeLive.tv for this show, which gives me features that I need and BeLive connects to Facebook. Another reason, though, is that I find our community on Facebook to be more engaging with live content than on YouTube.
  • Charlene: How do you change your category listing for Facebook and Instagram?
    • Charlene saw that we are listed as a “Florist” and wants to know how to get that for her pages, right now her profile says “Artist”.
    • Instagram instructions state: “…if you want to change the category that appears on your Instagram business profile, you’ll need to update the category from the Facebook Page associated with your business.”
    • But that may not work for you and if it doesn’t try the following:
      • Reset your Instagram to a private account. Select the category you want on Facebook, like Florist (which is not listed in IG’s categories for some reason) and then switched your Instagram account back to a business profile and that should do the trick.
    • I sent Charlene the instructions, and here was her response “It worked! thank you so much for taking the time to help a stranger. I really appreciate it.”
  • Instagram Algorithm – With 800+ million users the newest algorithm allows you to see 90% of your friends posts and spend more time on the app according to the stats.
    • Post link: https://techcrunch.com/2018/06/01/how-instagram-feed-works/
    • IG reveal how their algorithm works and I thought it would be informative to review the main points.
      • Interest – IG predicts what you will care about based on rankings of what matters to you.
        • as you may know, if you watched past shows, is that I have dogs that includes a sharpei puppy, so I follow some doggie & sharpei pages and their posts always show up in my feed.
      • Timeliness or Recency – you will see posts that were created that day over posts created last week.
      • Relationship – how close are you to someone. For example, if you comment on someone’s post or if you are tagged in photos – Instagram will use relationships to figure out what to show you.
    • These are the 3 factors and nothing really surprising. It makes sense, but good to know. And beyond these factors, they use:
      • Frequency – how often you go into IG and figure out the best posts to show you since your last visit.
      • Following – the more people you follow the wider the breadth of people and pages IG will be using to pick from which means you will see less of any specific author. It’s common sense, but something to keep in mind and this is something that I feel like hinders me from being able to keep up with some designers that I like to follow.
      • Usage – how long are you spending on IG will affect what IG will show you – if you are on longer then IG will have to dive deeper to show you more content.
    • IG also revealed some myth busters!
      • IG does not hide posts in your feed – if you keep on scrolling you will eventually see everything from everyone you follow and get to the end. Has anyone seen “the end of the feed”?
      • Feeds do not favor photos or videos, but rather what you engage with the most. So if you watch lots of videos, then they will show you more videos.
        • Brands should have a good mix of both because your followers will have different preferences.
      • Also, IG doesn’t favor authors who use Stories, Lives, and other special features. But just because it doesn’t affect the newsfeed algorithm, there are still benefits to use the features to engage with your audience.
      • IG doesn’t give preference to business accounts or personal accounts. Just have the right account for your purpose – if you have a business then for me, it makes sense to have a business account.
      • A few months ago, I saw a bunch of content created around shadowbanning, but I never saw it happen or experienced it myself, but according to IG, shadowbanning is not a real thing. So use as many hashtags as you want, but again be smart, don’t be spammy, and make sure they relate to your posts. That is just good business.

 

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for July 10th at 10 am EST for the next Mornings with Mayesh – see you soon!

 

Mornings with Mayesh: Florists to the Field

Mornings with Mayesh: Florists to the Field

Watch the replay of our LIVE show, Mornings with Mayesh, as we answering your flower questions with my flower friends, Dave Tagge, Ryan O’Neil from Curate – formerly Stemcounter, and Jodi Duncan from SocialJodi. We covered some of Dave’s favorite flowers that are available now, how to handle accounting for your floral business, easy wrist corsage techniques, paying for ads on social media, and reposting other people’s images on your social media pages.

Also, we interviewed our special guests, Greg Campbell and Erick New, co-owners of Garden District, about their brand new book, Florists To The Field.

 

Here is the podcast replay:

SHOW NOTES
PART I

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • Latest flower 411
  • Dave showing some of his favorite flowers that are available right now

 

FLOWER DESIGN

  • From Claire: I am new at Floral arranging. I started a little more than two years ago. The most difficult for me has been making wrist corsages. It’s agony for me. Yet it looks so easy when I watch others do it. Do you have a simple way to make a wrist corsage? The most difficult of it is attaching the flowers to the wristband.

FLOWER BUSINESS

  • From Tarrah: What do successful shops do for accounting?  Being an artist, primarily, accounting is not my strong suit; and I’m sure that problem is common among shop owners.  Especially for smaller shops where the owner may be designing some or most of the time.
    • Ryan O’Neil from Curate gave advice on how to think about and handle accounting for florists.

MARKETING NEWS

  • From Jen: I would love to hear what social media platforms florists are paying to be on. Facebook boosting, ads, etc, Instagram, and google. What kind of monthly budget makes sense. What’s recommended? Do florists do their own social media or use a company?
  • From Jaclyn: What is best practice for reposting someone else’s images from Instagram? I noticed y’all do so on the company IG; do y’all comment and ask permission, etc?

 

Part II

SPECIAL GUEST – GREG CAMPBELL & ERICK NEW

Garden District co-owners Greg Campbell and Erick New

Garden District co-owners Greg Campbell and Erick New have a partnership of boundless creativity with an anything-can-be-done attitude, and they have navigated the vibrant labyrinth of floriculture together for 25 years.

The florists operate in tandem as architect and engineer, exchanging roles as needed. Greg is the architect—a persistent, alert perfectionist—while Erick is the engineer—a methodical strategist always prepping for the next step.

Be it a skyscraping installation or an unobtrusive centerpiece, they weave flowers and greenery into textural structures that bring people together for every imaginable occasion.

Their most recent project was publishing their new book, Florists to the Field, and I’m very excited to have them on chat all about it.

Welcome, Greg and Erick!

Before we dive into the excitement of the book, can you tell us a little bit about yourselves and how you both ended up in the flower industry?

  • We both fell into the industry as young men- I don’t think either of us would say “florist” as our profession if asked in High School. We were lucky enough to have been hired by a gentleman named John Hoover who revolutionized the floral market in our area

How did Garden District come to be? And how did you come up with that name? (I love it, by the way!)

  • Our original location was in an area of town called Central Gardens and we were close to another neighborhood named Chickasaw Gardens. Combine this with our affection for New Orleans and we came up with Garden District.

Last question before we get to the book because we can’t interview a florist without asking… favorite flowers?

  • Greg-muscari; Erick- lily of the valley

Okay so… why now? What inspired you two to take on creating and publishing Florists to the Fields?

  • it all started with us planning a photo shoot at a relatively new flower farmer we know in Mississippi. She was flush with flowers during the hot days of summer when the demand was low. We had a free weekend so we suggested a photo shoot to promote the farm’s bounty. While discussing how we would decorate the barn, our friend, the caterer Elizabeth Heiskell suggested having a dinner in the venue and turning this into an actual event. The ticket sales ended up benefiting the grower and we are proud to report that the farmer is in her third year of production. We were then approached by Southerly Media about the possibility of a book which would chronicle our visits to farms that provide products for our shop and create events at each facility using only their product. The farms determined how to use the party-one a fundraiser, another a surprise birthday party for the matriarch, another a “thank you” for clients. 18 months later, 12 farms in our area, across the country and afar, and we have the book!

Florists to the Field

Who is your intended audience, and what do you hope they gain from reading your book?

  • We are hoping the book appeals to a range of individuals. There is the person that gravitates to books with images of pretty flowers. There is also the customer that is interested in entertaining. Since each chapter tells the story of each farm- the history, their production, the owners- we feel the book would be of interest to others in our industry. Since these operations are a vital part of the 25-year history of Garden District, we hope the book could be helpful to other floral companies.

Tell us about the different people you collaborated with to write this book and your experience with them?

  • Our publisher, Southerly Media- we could not have done this without their guidance. Our writer, Christian Owen, whose words brought each chapter together.  We can’t say enough about our principal photographer, Sarah Bell. We did not have the luxury of shooting in a controlled environment like a studio. We were in fields, barns, sheds, in the rain, sun, cold and Sarah not only endured sometimes less than ideal situations but produced gorgeous images.

What was your favorite part of the whole process?

  • Connecting with the farms. In this day and age of emails, electronic billing, FedEx, et it is nice to interact with these people we have developed relationships with over the years.

Garden District co-owners Greg Campbell and Erick New - authors of Florists to the Field

I heard you have an exciting event that you are part of happening in September – do you want to tell us a little more about the event and what you guys have planned for it?

 

Where can everyone find out more about you and your book?

 You can grab your own copy of the book by following this link: http://bit.ly/FTTFOrder

 

 

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for June 12th at 10 am EST for the next Mornings with Mayesh – see you soon!

 

Mornings with Mayesh: April 24

Mornings with Mayesh

If you missed the live show be sure to watch the April 24th Mornings with Mayesh replay either via video or podcast! I spoke with my special guest, Gretchen Sell, of DESIGN MASTER color tool, about tips on color shifting, how to reduce your waste, the 3 styles of Design Master color and their attributes – Translucent, Transparent, and Opaque – and more. See you for our next show on May 15th!

Gretchen holds a Horticulture degree and her 38-year floral career has encompassed floral retail, wholesale, design education, and product development.

Today she is the Creative Director for Design Master® color tool, inc. and promotes the use of color in both the floral and craft industries.  She has presented two AIFD Symposium programs on color, is a member of the Color Marketing Group and researches and consults on color trends.

She has a wealth of knowledge to share with you and I’m so happy to have her on today’s show!

 

Here are the podcast replay:

 

 

SHOW NOTES

INTERVIEW: GRETCHEN SELL

 

Question: Newer florists listening today probably have seen your products in our supply departments but maybe don’t know… What do Design Master Products do?

Color is such a huge part of floral design.  As creatives, you understand the power of color to set the mood or stir the emotions. Mayesh rack pulls are a great example of how drawn we are to color.  I’d venture to say they are probably one of your more popular Instagram posts!

Well, sometimes in the day to day of designing you find that you don’t have the color that best fits your needs.  And you need a solution fast. Design Master offers a variety of Color Tools to help solve those problems. Whether needing to change the color of a container, accessory ribbon or even Fresh Flowers…  Our color sprays change color of so many items and change them FAST.

Design Master was developed specifically to meet the unique needs of the professional florist.  We’ve been an industry partner for 55 years! …We get what type of products you work with and the deadlines you work in.  That’s why we have a diversity of color styles and quick drying products.

Today’s conversation will focus more on changing blossom color.

 

Question: Some listeners would wonder Why would you paint flowers?

I know, Mother Nature provides such an extensive palette of beautiful blossoms.  It can feel unnecessary and even sacrilegious! Consider though, every morning women across the globe enhance their beautiful, natural faces with makeup…  All in efforts to put their best forward. Coloring flowers is similar.

Concealing a blemish or shifting a color to enhance your design palette affords you opportunities to put your best forward too!  – Say you have Casablanca Lilies with slight bruising. As pricier flowers, your bottom line can’t afford them tossed aside. Design Master can help hide blemishes with a misting of Flat White to make them useable.

With as much curating and planning you do, some flowers don’t arrive exactly the color desired.  Design Master may help you shift that color to what you need. – It may be difficult to recolor bunches and bunches of blossoms but shifting the color of a couple, or even a few blossoms for her bouquet could satisfy a bride’s desire.

How you apply color all depends on what you are trying to achieve or your creative expression.  Paint can be used to color blossoms in a decidedly fantasy look which is a trending art direction or finessed to look natural.

 

Question: Does spraying fresh flowers shorten their life?

No.  The coating will help reduce moisture evaporation from the petals, acting similar to an anti-transpirant.  The longevity of the blossom sprayed depends on its condition when the color is applied. The color does not shorten the life.

 

Question: Do you spray flowers the same way you paint a vase?

No.  (description of the safe application method)

 

Question: Can spray paint from the hardware store be used on flowers?

No.  Hardware store types of paints use a different formula system and are NOT safe to use on fresh floral product.

 

Question: Design Master has a few different color products, what are the differences?

Discussion of our 3 Color Styles:

  • Translucent
  • Transparent
  • Opaque

When would you use the different types of color?

(Will review uses /benefits for the 3 types)

 

Question: Do you have any Tips for Color Shifting?  (will show color wheel)

Will cover:

  • Monochromatic direction
  • Analogous direction

 

Don’t forget about Shifting Foliage color!  With trend emphasis on foliage, this can be a dynamic technique a foraged style bouquet… explain.

 

Question: As I remember, you have some Flower & Foliage Care Products that can prove useful, would you tell us how those can help us?

  • Foliage Sealer: extends the life of greenery… again perfect for those arranged out of water.  Think hoops, chandeliers, etc. Its NEW natural sheen pairs great with gathered stylings. Also, a good treatment for fresh-cut sprengeri varieties to reduce shattering. (Apply when fresh – if excess shedding has begun it’s difficult to prevent more)
  • Clear Life: is our clear anti-desiccant that is particularly useful on blossoms arranged out of water… body flowers, cake flowers, chandeliers, etc.
  • Petal Proofer: Reduces shattering of mums and similar blossoms.  With the gaining popularity of new mum varieties, this is a perfect item to help reduce waste.

 

Other Tips:

  • Customize or Revitalize rental times for reuse at a minimal cost.
  • Ribbon sprayed with Design Master has frequently rescued florists who ran out of selected color.  Satin and Sheers both color nicely with any of the sprays.

 

Where can we go to find out more information about Design Master?

http://dmcolor.com/

 

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for May 15th at 10 am EST for our next Mornings with Mayesh. See you soon!

 

 


The Mayesh Experience

The Mayesh Experience

We offer you high-quality wholesale flowers to fulfill your every day & event design needs along with knowledgeable salespeople to help you every step of the way no matter where you are nationwide. Not only do we offer you great products & services, but we strive to provide resources and connections to inspire!

Learn more about: Mayesh Luxe Blooms, Mayesh Market, Mayesh Pulls, Destination Events, Commitment to Education, Mayesh Gives Back, and more!

DOWNLOAD GUIDE HERE

Mornings with Mayesh: April 2018

Mornings with Mayesh: April 2018

We covered some great content during Aprils’s Mornings with Mayesh show. During Part I, Dave, Shelley, and I talk about some of the amazing products that are available now and answered your flower questions. The discussion included: exciting filler flowers, Flannel Flower, using Pieris Japonica in bouquets, greens/pods for boho weddings, attaching/installing flowers to a tree, tools to help book wedding clients, and more.

For the second half of the show (Part II), our special guest, Alison Ellis of Real Flower Business, joined us to discuss minimums – how to set them, when to raise them & more. Enjoy and keep on scrolling down for the show notes.

 

Here are the podcast replays – Part I and Part II:

 

PART I SHOW NOTES

 

FLOWER QUESTIONS

 

What is exciting in the world of flowers?

  • Latest flower 411: https://www.mayesh.com/flower-411-april-2018/
  • Monthly availability list: https://www.mayesh.com/flower-availability/ 
  • It’s a heat wave out there! And we’ve got some hot stuff to show you today!
  • Domestic Snowball viburnum from Oregon has arrived and is in Mayesh coolers across the country. A big fluffy fun filler or focal flower BUT it won’t be around long so grab it while it’s hot!
  • Californian Boronia has just come into season and it is truly a super fragrant pop of hot pink color that everyone loves.
  • Giant coxcomb celosia from Holland is back in abundance and comes in all the bright jewel tones we love. Just look at the size of these guys.
  • Domestic Lilac is making it’s short but sweet debut available now from California and will bloom its way north along the west coast for the next few weeks.
  • Dicentra or Bleeding hearts are Dutch Imports right now but look at how cute this is…
  • From Penny – What are some new awesome different fillers that is not gyp??
    • It is easy to get in a rut using the same flowers as fillers but there are a lot of options both old and new available now.
    • Some old fave’s are asters like solidago and montecasino but thanks to growers hybridizing larger varieties we have these giant mardi gras asters and golden glory solidago which look like they are on steroids.
    • Check out this twist on queen annes lace, chocolate lace, it goes from cream to mauve to brown tones.
    • When you think of snowberries you usually think fall BUT these beauties are seasonal in Chile and being imported to us right now.
    • Astilbe is super popular right now, as is astrantia. Both are delicate with a feminine vibe that goes perfectly in wedding work.
    • California riceflower is blooming now and a perfect pop of color.
    • Last but not least, Thlaspi aka Penny Crest… I thought I’d finish with this cool textural Penny Crest to thank Penny for asking some great questions for the show this week! A relative to the Mustard family, it was introduced to the United states in the 1700’s and is found in almost every state.
    •  I also love Boronia heather, wax flower calycinia and eriosteman and pieris japonica.
  • From Penny – We are losing our gerbera daisy growers to another crop…. is the future of the gerbera going to be all imports??? 
    • It’s not just gerberas! Our ever-evolving political climate is making it more and more difficult for some local growers to stay lucrative without changing their business models. It is unfortunate that a lot of what used to be domestic crops are now being grown in other countries where the overhead is lower. The plus side is a more consistent year-round supply and a huge increase in novelty colors and varieties for our market in the USA.
  • From Jayme: My question is regarding Flannel flower, does Mayesh ever have them? Do they import from Australia?
    • DAVE: Flannel flower or Actinotus is available sporadically throughout the year. Mayesh imports this flower from Japan via the Naniwa flower auction starting in early December through Early May. Last year it was also sourced through the Dutch auction in Aalsmeer in May & June then again in September & October. As with any novelty flowers, Flannel flowers availability is inconsistent making them a true gem when they are available.
    • Shelley: Fun fact: this flower is also known as Edelweiss and is native to Austria…if you remember The Sound of Music this is the little flower the song references..Woops I stand corrected. Flannel flower: Acitnotus helianthi are Flannel Flower or sometimes called Australian Edelweiss is a different genus than Austrian Edelweiss which is Leontopodium. My apologies for the misinformation! We are getting that now and it is coming from Japan.

FLOWER CARE

    • From Kristina: Do you know how Pieris Japonica holds up in bouquets and is it available right now?
      • Dave: Pieris goes in and out of season depending on country of origin throughout the year. They tend to shed once the blooms are fully open. A cool use for these is when they are harvested in bud form eliminating the shedding effect. Their natural blooming season varies from year to year based on weather & temperature. This year we saw good production February through April. It will gap for a bit and then we will start to get it in budded form from New Zealand around June. Sporadic production will continue July through October.
      • Shelley: yes it does and it is a beautiful textural accent.

 

FLOWER DESIGN

  • From Penny: Are you finding more different greens/pods for trending boho weddings??
    • Shelley: yes, actually drieds have made a big comeback for weddings and we are seeing more of our florists buy product to save and dry. Seed pods from Eucalyptus, scabiosa pods, even dried poppy pods. Tumbleweeds, dried palm branches and lots of unusual seed pods like old man’s beard are fun alternatives
  • From Rebecca: What are your tips for doing flower application directly on an element like a tree?
    • Shelley: First of all, always make sure you have permission from the venue to decorate the tree. I find doing the least invasive techniques work the best.Hanging a garland by using zip ties or using a decorative ribbon to hand a wreath or cage also works. you should never nail into a tree unless the venue already has one in place

 

FLOWER BUSINESS

  • From Summer: What are your favorite “tools” for booking potential bridal clients?  
    • Shelley: Nothing beats good word of mouth and referrals but sometimes that just doesn’t get you enough business when you are new. I always connect with venues and send an arrangement and card and ask for an appointment with the banquet manager. Let them know you are interested in their business. Churches are also a good place to get your foot in the door. Most have a preferred vendors list. I good church coordinator on your side can net you a ton of referrals. As always you will have to put yourself out there as there is competition in your demographic. But being persistent will pay off. Asked to be invited to any meet and greets or bridal shows that these venues may have.If you already have spoken to a bride and would like to book her business, ALWAYS answer emails and follow up quickly with a proposal. I have booked many weddings just because I followed through with the client and showed them I wanted their business. I can’t tell you how many times I have heard from brides who made their first appointment with me just because I responded to their initial inquiry…so many florists have auto-response set emails or don’t reply at all. If you want the business, show them! And while we are on the subject of auto-response emails like” thank you for your inquiry but we are currently out working on a wedding or we are traveling” or whatever your excuse is, and you are just too busy to answer..it is a little frustrating to potential clients. Get thee an assistant or intern to promptly respond to emails. You will come off as professional and on it! This is so refreshing to a bride, especially when she has received several of these replies already.  this alone may be a deciding factor for her..because she knows you are attentive from the get-go and won’t be receiving these the entire time you are working with her.
    • Yvonne:

 

Part II

SPECIAL GUEST – ALISON ELLIS

 

Alison Ellis is a floral designer & educator that teaches florists how to embrace the business side of the business so they can make more money and take control of their future. She’s been working in the floral industry for 24 years; after spending 8 years training in half a dozen flowers shops, she opened a home-based floral business in 2002, which focuses almost exclusively on weddings.

Alison’s business tips & teachings can be found at realflowerbusiness.com, which is listed in the top 40 of the “Best Flower Blogs on the Planet”. She’s been featured on FlirtyFleurs.com and is currently a regular business contributor to Florists’ Review Magazine.

She has a wealth of knowledge to share with you and I’m so happy to have her on today’s show!

 

  • Questions from Arbella: I know you got started with several restaurant accounts. How did that work? Did you have 2 sets of bud vases that you would just switch out? Or did you design on site during times the restaurant wasn’t open? And do you have any tips on how you built those relationships?
  • Question from Carie: Lately I have had more brides wanting me to do a mock-up of their wedding flowers so they will be able to see what they will look like prior to the wedding.  When I tell them that I charge for this service they are appalled and decide against it. I haven’t lost any clients over this yet, but wondered how other florists handle these type of people and are there florists out there that do this for free??  
  • Why should florists set a minimum?
  • If they’re just starting out, should you start with a minimum?
  • How do you determine what you minimum should be?
  • When should you raise your minimum?
  • Should you post your minimum on your website?

 

Where can everyone find out more about you and Real Flower business?  https://realflowerbusiness.com/

 

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for April 24th at 10 am EST for a special Mornings with Mayesh featuring Gretchen Sell from Design Master.

 

 


The Mayesh Experience

The Mayesh Experience

We offer you high-quality wholesale flowers to fulfill your every day & event design needs along with knowledgeable salespeople to help you every step of the way no matter where you are nationwide. Not only do we offer you great products & services, but we strive to provide resources and connections to inspire!

Learn more about: Mayesh Luxe Blooms, Mayesh Market, Mayesh Pulls, Destination Events, Commitment to Education, Mayesh Gives Back, and more!

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The Floral Podcasts You Should be Listening to Right Now

 

Podcasts are all the rage right now. They’re informative, educational, and even fun – what’s not to love? Plus, you can find a podcast on pretty much any topic that interests you. As “experts” in the floral industry, we get asked all the time what floral podcasts we listen to. So we decided to pull together a list of some great podcasts about the floral industry – from wedding flowers, to interviews with top florists, to marketing your floral business, to growing your own flowers, and everything in-between.

 

Check out some of our favorite floral podcasts below, and let us know what podcasts you’re loving right now in the comments!

 


Team Flower

 

Listen as we talk with influential florists, growers and flower industry professionals. Be notified when new podcast episodes are released and receive fun video tutorials when you sign up for our Pen Pal Club for free at www.teamflower.org

Also available on iTunes, Google Play Music, and Stitcher.

 

 

Botanical Brouhaha

 

Amy McGee of Botanical Brouhaha and Maria Maxit of Maxit Flower Design co-host a podcast for the floral industry, where you can hear floral industry friends sharing their stories and discussing anything and everything related to the flower business.

Also available on iTunes and Stitcher.

 

 

She Creates Business

 

How to start a wedding planning business? How do I market my wedding business? Have you ever asked yourself these questions? Maybe you’re wondering if you’re the only one who still has questions about starting, growing and scaling your wedding business. I’m here to tell you, you’re absolutely not alone. Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs just like you. We share personal stories, business-building strategies, marketing tips, how to use social media in your wedding business & more. From wedding planners to florists, from venue owners to calligraphers and beyond, no topic is off limits. Join us for community and conversation!

Also available on iTunes, Google Play Music, Stitcher and Spotify.

 

 

Slow Flowers

 

SLOW FLOWERS is about making a conscious, sustainable choice in how you choose flowers. The podcast introduces listeners to the leading voices in the SLOW FLOWERS movement, from the field to the vase. Meet American flower farmers, eco-couture floral designers, innovative Do-It-Yourself designers and pioneering farmer-florists. Debra Prinzing, the leading advocate for American Grown flowers, hosts the conversation and encourages you to join the creative community.

Also available on iTunes.

 

 

Weddings-Ish With Jove

 

A podcast on all things weddings-ish including a special guest each episode! Brooklyn based wedding planner and designer Jove Meyer will share wedding planning tips and trends and dish on all things wedding-ish! Each episode we will cover a different aspect of wedding planning (budget, flowers, food, music, etc.) and feature a special wedding industry guest! You will laugh, learn and fall in love with wedding planning!

Also available on iTunes and Stitcher.

 

 

And of course, don’t forget…

 

 

Mornings with Mayesh

Mornings with Mayesh

 

Each month, Yvonne Ashton and her flower friends get together to chat about flowers and floral design, answering your questions, discussing top social media news, and interviewing special guests to help keep you inspired! If you are a floral professional be sure to subscribe to this podcast.

Also available on iTunes, Google Play Music, Stitcher and Spotify.

 

Mornings with Mayesh: March 2018

Mornings with Mayesh March 2018 with Jodi Duncan

We covered some great topics during March’s Mornings with Mayesh show. During Part I, Dave and I talk about some of the amazing products that are available now and answered your flower questions. The discussion included: reviewing some regular roses that are similar to garden roses, ideas for good corsage/boutonniere flowers, thoughts on hardgood investments for budding businesses, sources for large containers, how to attract luxury brides, ads in Instagram Stories, and Youtube updates.

For the second half of the show (Part II), Jodi Duncan, of Jodi Duncan Designs and Socialjodi, joined me to chat about her thoughts on social media with a focus on how to get started, content ideas, and what social platforms you need to make sure you are utilizing. Enjoy and keep on scrolling down for the show notes.

 

Here is the podcast replays – Part I and Part II:


 

PART I

 

FLOWER QUESTIONS

 

    • From Gaye: What are your favorite “regular” roses that open up nicely to look similar to the expensive garden roses?  Any tricks of the trade when substituting? I know at the end of the day, there ARE no substitutes really!!
      • Hi Gaye, Great question! Actually yes, you can create this look with just about any nice standard rose that has a high petal count and opens nicely. I demonstrate a technique in my workshops on how to do this and I can show you guys here too. The standard white rose Polo opens up really nicely like a garden rose and so does Playa Blanca. Shimmer is another favorite of mine. The trick is to get your roses opening up ahead of time and gently use your fingers to relax them more.Also removing the center petals and exposing the filament, anther and seed grains gives that illusion as well. This is an excellent trick for wedding and event work and yes the roses will hold up.
        Polo Rose

        Polo Rose

        Shimmer Rose

        Shimmer Rose

        Playa Blanca Rose

        Playa Blanca Rose

        Peach Finesse Rose

        Peach Finesse Rose

         

    • What is exciting in the world of flowers?
      • http://www.mayesh.com/flower-411-march-2018/
      • When we think spring, we usually envision pastels and girly colors but there are so many cool spring flowers in the on-trend muted tones available now.
      • Butterfly ranunculus are gaining huge popularity. It is unique in having a having a lower petal count than the typical varieties we know. A more open aperture reveals the dark center and can somewhat resemble an anemone though come in a much larger range of bright and muted colors. Their petals are slightly reflective giving them a silky shimmer.
      • Tulips are always a spring favorite. I remember their little leaves poking out from the snow at the end of winter in Indiana and looking forward to warmer weather. Their fragrance always brings me back to my childhood in my mother’s garden. This variety is a Dutch grown black parrot. I love the dark moody aubergine tone and the scalloped texture of the petals.
      • My next superstars of spring season are the Fritillaria: I have 3 uniquely different varieties to show you, all imported from Holland via the Aalsmeer auction…
        • First is Fritillaria Meleagris. This varieties latin name is derived from Dicebox & spotted Guinea fowl and It is native to Europe. They have dainty little bell-shaped flowers born on short stems perfect for tucking into bridal work or short bud vases.
        • Second is Fritillaria Persica. This variety is native to Persia thus the latin Persica. It comes in shades of purple to greenish brown and this variety is fairly hardy.
        • The third variety is Fritillaria Imperialis also known as the skunk lily due to its pungent aroma. It is said that planting these in your garden will repel moles and mice. Folklore around this plant says that they were growing near Christ’s crucifixion and to this day still hang their heads in sorrow.
      • Check out these giant kale varieties grown in California. This giant cruciferous rosette is related to the cabbage family and loves this time of year for the cool nights and warm sunny days. It’s even kinda cool when they bolt out and get this oblong shape.
      • Peach Lisianthus from Japan… words just cannot do justice to this baby…
      • Lisianthus is native to the Southwest United States through Mexico to South America and is commonly known as Prairie Gentian.
      • Not a typical spring flower, I just wanted to share this moody, muted carnation variety called copper extasis
      • Last item comes to us from Chile. These blackberries add the perfect amount of texture and are cut at a young green stage to maximize vase life. This finger-friendly variety is thornless and has long sturdy stems for your designs.

 

FLOWER DESIGN

  • From Gaye: What are good flowers to use for corsages and boutonnières that will last a long time out of water, other than the usual suspects of spray roses, eryngium, waxflower, etc? I was surprised to see bracelets and bouts made with ranunculus and just wonder if there are some favorite “soft” flowers that last a long time out of water.  I like to make them up a day ahead…I loved the dog collar Kaylee made from sweet peas, that would be a beautiful crown. I’m guessing that would need to be made the morning of the event?
    • Almost any flower can be wired and made into a corsage true. As we know some flowers hold up better than others. Ranuncs actually are great for corsage work because of their high petal count and timeless garden look. Hellebores, nigella blooms, scabiosa blooms, blushing bride protea, strawflower, hyacinth and nerine blooms are all great and more unusual softer looking alternatives. Delicate flowers like sweet peas need to be definitely made the day of and spritzed with a floral sealer like Crowning Glory or similar. It essentially keeps the flower from transpiring as quickly. Most flowers hold up about 2 hours out of the water. You can get almost 7 with a product like Crowning Glory. If you want to see how this product works check out a post done Alicia of Flirty Fleurs. Alicia did a test on some notoriously difficult flowers out of the water and the results are impressive. It’s an OG product that has been around for years and I think every florist should learn how to utilize. Oasis brand makes a Foliage spray sealer as well.

 

FLOWER BUSINESS

  • From Sarah: Started my business for 4 months. Work out of my home. Do you think it is worth investing in a lot of hard goods? rentals and have a wide variety. Obviously close to my style?
    • Hi Sarah, Congrats on your new business! I would start slowly and build up your inventory based on your needs right now. I would also create a business plan and decide who your bride is what kind of market you are in first.Do you want to get into props and rentals as part of your business? Remember everything you buy for one wedding needs to make sense for future weddings or events. Props like Large urns, stands or columns which are usually a safe bet are things you can feel confident to invest in and know you will probably use repeatedly. Often centerpiece containers can vary bride to bride so you either can decide on 2 or 3 styles that you offer and leave it at that( a wide variety is not necessary) or you can end up amassing a collection of vessels you may only use once or twice. I think it’s best to begin curating your look and stay conservative initially. As a side note: It’s also a plus if you can sell the container with the design too. So many people like to take the florals home after an event.It’s often a challenge for florists at the end of the evening to get their containers back without destroying the flowers. This is why it’s always a good idea to use a liner that you can lift out of the original rental during strike.
  • From Gaye: What are good sources for large containers to be used for ceremonies? Statement pieces that don’t break the bank?
    • Hi Gaye, This has always been challenging for florists. You need something that looks elegant and weathered but not too heavy, waterproof with a deep enough bowl to hold the proper sized mache container that doesn’t cost a bazillion dollars. There are many companies that make urns and the trick is finding the perfect ones. Besides our usual wholesale floral suppliers like San Diego Wholesale or Floral Supply Syndicate my go to’s has always been Lowes or Home Depot for large outdoor garden urns. These are usually very sturdy are made out of faux stone material and are waterproof.  Ballard Designs, Pottery Barn and any home decor company Like Park Hill Collection (one of my favorite companies) as well.
  • From Rebecca: I’d love to get more higher-end bride’s who are not on such a budget. Any tips?
    • Hi Rebecca, What I am hearing is that you would like to attract higher-end brides.  There is an old saying “ Wealth attracts Wealth”  If you want to appeal to this kind of bride then that is the kind of business you need to be projecting. Are you yourself High-end? How have you curated your brand? What kind of work does your portfolio show? A lot of DYI or low budget weddings are not going to bowl over potential high-end clients.What is your minimum? Do you say yes and take every wedding that comes your way? Learning to say no to the wrong work for you is saying yes to the work you want. Target your focus to working with vendors who only work with high-end brides themselves. You will have to work hard to break into these types of circles. You have to think like the wealthy think.  It’s possible you may have to rebrand yourself and overhaul the look or work you are currently doing.Burn this word into your brain: Luxury. There is nothing cheap or budget-friendly about it. And another thing to remember, this is a very small part of the overall wedding market so you have to really have to take a laser focus to your approach here and make sure that you become the Luxury Vendor these brides want to talk to.  Make sure this is actually want you want, because working in this upper echelon of the bridal market is a whole different world.

 

MARKETING NEWS

  • Ads in Instagram Stories
    • https://business.instagram.com/blog/creating-compelling-ads-in-stories/
    • I’ve been stressing the importance of utilizing IG Stories and their latest biz blog post had some very interesting tidbits.
      • “As more than 300 million active Instagram accounts around the world watch and create Stories every day,2 Instagram Stories is becoming an increasingly powerful way for brands to stand out and inspire action.”
    • Quote from OpenTable: “Our Instagram Stories campaigns have proven to be some of our highest ROI campaigns to date, while also driving a significant volume of reservations. This ad format not only delivers performance but also effectively engages our best customers with crave-worthy content.”
  • Youtube adds new live streaming tools and features.
    • https://youtube-creators.googleblog.com/2018/02/updates-to-youtube-live-streaming.html
    • when you watch the replay later, the comments replay as well in conjunction so that you feel like you are watching live.
    • Youtube offers a live auto-captioning to live videos.
    • Adding new metrics –
      • unique viewers – can take a look at this number vs. how many subscribers you have, which videos that you have posted that your current unique videos are into and then keep on hitting hard there.

So I don’t have time for other questions today because I am bringing on our special guest. 

 

 

Part II

 
Ok, it is time for our special guest, Jodi Duncan, of SocialJodi. Welcome Jodi!
 

SPECIAL GUEST – JODI DUNCAN

 

  • Before we get started, tell us a bit about yourself.
    • I’ve been hanging around flowers since I was seven. So that’s 40 years…more than 3/4 of my life! I have way too much I still want to do and there are way too many people that I still want to help. Creativity is my oxygen. That process has given me longevity & passion that is sustainable. I think with the integration of AI and VR, the touchy/feely side of artesian creativity will be more important than ever. I am super intuitive & curious. I am also easily bored. In the past year, I got bored telling my own story (which is what every entrepreneur really does whether they recognize it or not….) and after the success with helping my Design Master account achieve some of their goals, it became clear I was pretty good at it.  I developed Socialjodi as a social media consulting agency to scale my ability to help other people with social media because it’s not going away. It’s going to get bigger and more important. I’m a practitioner. I’m doing it. I have case studies and things I have learned and applied that have gotten powerful results. I have accounts ranging from huge corporations to not for profits to small startups. I’m not just somebody that signed up for a few webinars and decided to start teaching this, although I do love a good webinar! I am in the trenches. I’m not removed from the process. I’m living it too. We are doing a live webinar on my Socialjodi facebook page at the end of the month where we are going to explore these things, so you can check us out there for more info.
  • Question from Jessica: I would like to hear from other floral artists on their favorite way to capture their work. I have a nice digital camera with DSLR but I feel like my images don’t capture my designs well and soI’m constantly trying to get the professional’s images hoping they were able to capture it.
  • What advice do you have for our viewers who want to get started in social media but aren’t sure where to start?  
    • JUST START. Don’t overthink it.  Get people to know, like and trust you. If you can’t create content because you think you have nothing to say (a LIE) then just document others content, and give them credit. If you don’t have confidence in your ability to DO, then DOCUMENT. Ask permission to use their content and give them credit. Social media is SOCIAL. People make the mistake of thinking is technical. IT IS NOT. I’d rather train your spunky 70-year-old meemaw on social media than your 27-year-old tech genius. Tech people are usually not very socially intuitive. Give me the person with the best personality…they will be your best person for your social media.  Social media is not a tech function. It’s a marketing function. People who misunderstand this make a huge mistake. It drives me ABSOLUTELY CRAZY. And it is shockingly common.
  • Do you think that all content that is shared by a business needs to be professionally created?
    • Depends on the content. If it is graphic design, fonts, logos than YES.  If it’s not, it at least needs to LOOK like it was professionally created.  There are lots of apps that make that possible. Weird design, blurry graphics and comic sans fonts are NOT ok. Bad design that is hard to read and has too much info, weird clip art, and no focal emphasis is a mess. It’s hard to overlook bad design in an industry that is aesthetically based. And there is no excuse for it.

      For video, there is a place for the polished and the precious. But keep in mind that society today understands reality TV. And most understand Snapchat. It’s not either or, but both. And if you can only do one, do the raw, shot from your phone.  Unless its just horrible, viewers will look past the imperfections. Engagement is more important than perfection. If you can tell a good story, your audience will love you no matter what.
  • Speaking of content – besides sharing pictures of finished work, which is probably the #1 piece of content that is easy for florists to create & share – what other content ideas do you think could work well? For example, what would be good video subject matter for florists to produce?
    • Cooler tours are awesome. Shop tours. Venue tours. Just quick videos on your phone. The quicker the better.  Goldfish have a 7-second attention span. Humans are 6 seconds. Keep it brief. Facebook LOVES video content that originated on their platform.

      The Mayesh rack pulls are perfect example of behind the scenes and telling a story. Or…how about pulling together elements of a tablescape? Walk them through the process…boxes arriving, piles of stems from processing, 24 hours of hydration. Behind the scenes. Transparency. The stuff that is white noise to us is fascinating to others. We are blinded to the magic of what we do. We take it for granted.
  • What social media platforms do you think is most important to florists?
    • Instagram, Facebook. Pinterest. BUT for the record, I think they are all important…it’s like asking me which child is my favorite.  It depends on the long game, of where you want to go, who you want to influence, where you are on the spectrum of social media. Beginners need to focus on Instagram & Facebook. People who have a good grasp on those 3 and are engaging consistently seriously need to look into youtube and podcasts and livestream. Instagram is HOT HOT HOT.
  • What social media platform do you think isn’t too important now, but will be important in a few years?
    • Podcasts. It’s time arbitrage. You can listen while driving, cooking, taking a shower, working out.  It’s efficient. It makes you smarter. It’s a win-win. If you aren’t listening to podcasts & subscribed to them, you should be. There are some brilliant people putting out amazing content. Go learn. It is an investment in yourself. Never stop learning.
  • Not related to flowers, what are you obsessed with right this minute?
    • Spring. Because I want to landscape my yard & finish the final stage of our construction/renovation project.  I want my yard to look like a dreamscape on the prairie. We have several acres with a large pond. I am beyond ready to get in the dirt and plant and groom and turn it into a sanctuary. I want to plant a few things to cut from along the way! Dahlias, peonies, hydrangea, cool foliages and branches too.
  • Find out more about Socialjodi at www.socialjodi.com!

 

 

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne. 

Be sure to mark you calendar for April 10th at 10 am EST.

Mornings with Mayesh Podcast

Mornings with Mayesh Podcast

If you are a fan of our Mornings with Mayesh show, then I have some very exciting news …. you can now listen to the Mornings with Mayesh replays via podcast!! You can find the podcasts in each of our show replay blog posts as well as here (see player below) and on podcast platforms like iTunes, Stitcher, and Google Play.

If you have not heard of Mornings with Mayesh, then I hope you check it out. It is a show where I get together with my flower friends, Shelley Anders and Dave Tagge, to disucss what is currently happening in our flower world, what flowers you need to check out, and answer your floral related questions – ranging from flower care, floral design, flower business, and marketing. In addition to including all of that great content, I try to bring on a special guest, as well, to discuss a variety of topics.

This is a show that you get to direct so I hope you can join us and always feel free to send in your questions, thoughts and ideas for the show.

 

 

Mornings with Mayesh: February 2018

Mornings with Mayesh: February 2018

During February’s Mornings with Mayesh show, we discussed some of the moment’s hottest flowers, how you can stay on top of new varieties, Tweedia care & handling, how to open peonies, best practices for preparing for a major holiday (like Valentine’s Day), how much to budget for advertising, what’s new with Instagram, and more along with chatting with our special guest, Eddie Zaratsian, of Eddie Zaratsian Lifestyle and Design! Keep on scrolling for the show notes. 

Here is the podcast replay:



SHOW NOTES

FLOWER UPDATE

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

Today our featured flowers are beautiful blooms imported from Japan and Italy!

 

Japanese flowers are gorgeous, on trend and in all of our Mayesh locations from December through May each year!

From giant sweet peas to unique ranunculus varieties to super tall gloriosa. No one does wow factor like our friends in Osaka Japan. The Naniwa flower Auction has quickly become a powerhouse of unique flowers with an incredible range of variety, And talk about vase life… We vase tested some of the giant sweet peas & gloriosas and they lasted well over a week and a half, that’s downright amazing for such fragile flowers.

Check out some of these photos of Japanese grown flowers:

NOEL RED COSMOS

BENISHIKIBU SWEET PEAS

NAME UNKNOWN

ORANGE HEART GLORIOSA LILY

And from our friends in Italy, check out these Giant Icelandic poppies and Giant tiger striped anemones available right now:

 

Pricing on our exclusive Luxe blooms can fluctuate so make sure to ask your Mayesh rep when ordering!

 

 

GENERAL FLOWER QUESTIONS

 

  • From Morgan: What is the best way to stay on top of new varieties coming to market and current flower lists available by month?
    • Morgan, your timing is impeccable, because we just recently launched our Seasonal Product Availability guide! This document contains 12 months worth of availability lists in one single document. Visit the link http://info.mayesh.com/flower-guide-offer to download the guide today. It’s great to use for your consultations, planning, and a great reference for onboarding new employees. But remember, that this is to be used as a guide only as we deal with Mother Nature and availabilities forever changing.
    • As for keeping up with new varieties, just having a great relationship with your Mayesh rep would be my advice. And have a conversation with them to let them know that knowing about the newer products is very important to you. Also, follow along on our blog and Instagram because we try to help keep everyone updated.

 

FLOWER CARE

    • From Jayme: My question is about Tweedia care. It has milky sap. Should it be processed separately? Will it affect the water in arrangements and shorten the life of other flowers? Is it toxic? What about other milky sapped flowers and vines. I use Tweedia a lot so I want to use it properly. Thanks!
      • Tweedia aka Oxypetalum Caeruleum is a relative of the milkweed or asclepideacea family. It is a beautiful flower but the milky sap is mildly toxic to humans and animals if ingested. It has also been noted to cause skin irritation or dermatitis for some people. As with any flowers that secrete sap, they should be processed and stored separately from other flowers until utilized in your design work. The sap can clog stems of other sensitive flowers and shorten their vase life.
      • There are mixed results with this but you can also cauterize the stems with a flame much like you do with poinsettias. This helps seal them so they don’t continue to leak there sap. Also cutting them and the rinsing them in very hot water works as well. Just keep in mind they don’t hold up out of water for as long as other flowers do.
    • From Roxanne: What are your tips for opening peonies with tight buds and anemones?
      • Peonies: The key here is to receive them well in advance of your event. A single bunch of peonies can have buds in different stages of development so they are going to need time and patience to stage for your event. Start out by hydrating them at room temperature. Remove all foliage under the water line and use a floral food intended for bulb flowers. As your buds begin to open move them into the cooler to slow development.
      • My advice is to only purchase peonies in season as well. Any other time of the year they are just too underdeveloped.
      • Anemones are nyctinastic or sensitive to light and will open better under bright lights. You can follow the same hydrating directions as peonies moving open blooms to your cooler to keep in stacis. They tend to open quite quickly at room temperature.
    • From Susanne: I recently used some tulips in a design. Is there any way to prevent them from drooping?
      • Tulips are phototropic by nature and will continue to stretch and grow towards any light source. Some say you can rotate your vases daily to keep them from flopping over in one direction or place them directly under a bright light so that they grow upwards instead. By nature, there is really no way to keep them from this behavior but if you cut them short in your arrangements it can help compensate for the natural growth and movement that will occur.
      • I agree I almost always plan to use them with the idea that they will move in the design so I either cut them shorter or play up the fact that they will naturally droop. some designers I have worked with have cut a small slit in the neck of the stem or have put a penny in the bottom of the vase apparently this helps straighten them out. Also allowing them to grow towards the light first and then arranging them later helps.

 

  • From Susanne: I also had some kangaroo paw and the pods seemed to “wrinkle”. Is that an indicator of aging or sensitivity to cool weather(40-50) degrees inside the building?
    • Anigozanthos or Kangaroo paw are prone to dehydration as the hairy stems create a lot of surface area for transpiration to occur. Try using a quick dip solution before hydrating in your favorite floral food. Your kangaroo paw should last 7 to 10 days in your floral cooler if hydrated properly.

 

 

 

FLOWER DESIGN

  • From Carie: Just curious how other small flower shops handle the valentine craziness.  How soon do they start their designing, both water-based and foam based designs?  
    • It is usually a good idea to prep all containers and vases at least a week in advance with tape, foam and chicken wire,etc.you can also make your ribbons, prep cards get all hard good ready. You can begin greening rose vases and containers 3-5 days in advance. If you have the cooler space you can also pre-design your floral designs as well up to 5 days in advance as long as you take care to change the water and are using hardier flowers like carns, lilies, roses etc..Florist know thy flower! Some are more delicate than others. It is also great to have a separate room with table set up and mapped out with days of the week for deliveries. to help you stay organized with your orders.A lot of florists even rent a large refrigerated semi truck to handle the extra volume of orders, but you can easily work 2-3 days ahead.

 

FLOWER BUSINESS

  • From Marsha: How do I decide how much of my budget should be spent on advertising if the majority of my bookings come from referrals from brides and venues?
    • The most common figure is 10 % of sales factoring in how much rent you pay. If you are in a choice location the thinking goes you may not need as much of an advertising budget because you are more “seen” If you already have good word of mouth and have a comfortable amount of business you may want to adjust that number. If you work from home and are just starting out you may want to up that number.
    • What Shelley just shared is a good rule of thumb to get started, but I can tell you although we are a different type of company than you, I do not spend 10%. My approach since I’ve helped build our marketing team from the ground up would be considered a little bit backward. This is a very simplified breakdown of the approach that I took:
      • look at what you want to accomplish.
      • what you plan to do to accomplish your goals – live events, inbound marketing, social media, print, direct mail, web, etc …
        • what do you think your ROI will be for each one?
        • don’t forget to figure out a way to measure your results.
      • look at the costs of the different avenues you can take to realize your goals, and look at what you can afford to spend.
      • You may need to pare down your plan or beef it up depending on what your research comes back with, but if you have to scale back some of your plans, you already have an idea of what you want to add to your marketing and sales funnel.

 

 

MARKETING NEWS

 

 

SPECIAL GUEST – EDDIE ZARATSIAN

  • First, before we dive into anything tell us a bit about yourself and your businesses?
  • Looking through your website, I see that you offer some things that are a bit different than your regular flower design … the Floral Subscriptions and Shop the Video.
    • Can you talk about how these offerings have peeked consumer interested and how successful both of these campaigns are?
  • Having gone through several dips in the market and still has remaining relevant – do you have any advice for the rest of us on how to ride the economic waves?
  • What are your suggestions for how to think out of the box?
  • What trends do you see happening in flowers right now?
  • A question from Carie: I would like to know what Eddie’s go to floral design is.
  • What is your most memorable event you have been apart of?
  • Lastly, after all of this talk about flowers, tell me something that you are obsessed with that isn’t flower related??

Here are the questions that we didn’t have time to get to during the show, but Eddie answered afterward:

  • Javier: How do you staff for larger events?
    • We have a full team but bring in free lance florists as needed.
  • Lita Alfaro Delacruz: Do you use freelance floral designers and if so how do you find them?
    • Yes, word of mouth, people reach out to us.
  • Bita Barzi: Are your classes gears towards florist or general public ?
    • I am a florist. – My teaching method/ skills are made to be understood by all hobbyist and professionals.
  • Jennifer Bleakley: Hi Eddie…What aspects of the floral biz are your fave and least fave?
    • Favorite would be the design aspect. Least favorite is the trash of it all. By that I mean the foliage and stems that aren’t used in the final piece.
  • Sharon Babic: Would you teach on line?
    • Absolutely! We currently have a YouTube channel that is teaching based. We have been looking at other methods of teaching online.

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne. 

Be sure to mark your calendar for March 13th at 10 am EST. See you soon!

Mornings with Mayesh: January 2018

January 2018 Mornings with Mayesh

Here’s the replay of January’s Mornings with Mayesh featuring answers to YOUR flower questions and a Q&A with Ryan O’Neill  from Curate! Keep on scrolling if you are looking for the show notes. Enjoy and post your questions for next month’s show in the comments below!

Also, I have exciting news. You can now listen to our Mornings with Mayesh show in a podcast format!!

 


SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?

  • link: https://www.mayesh.com/flower-411-january-2018/
  • This is one of my favorite times of the year because we import some of the most beautiful flowers in the world from Japan. Located in Osaka, the Naniwa flower auction provides some of the most stunning varieties to the world flower market.
  • Their sweet peas are out of this world, cut with super long stems that are full of blooms. Amazing, fragrant and extra sturdy for a long vase life. A classic in any Ikebana arrangement is the Gloriosa lily. It really is a stand-alone flower!
  • Some of the coolest varieties of Ranunculus are available from Japan this time of year…
  • Also very hot right now is lisianthus: Here we are showcasing Black Pearl, Arena red and Roseanne Brown.
  • Now for some show and tell with my fave Valentines day rose varieties:
    • Ashley is one of my favorite garden roses. It has a deep saturated pink color and opens to a wide aperture. It is a pompon shaped rose with a slightly four quartered center. What it lacks in old-fashioned garden rose fragrance it excels in extremely long lasting vase life (up to 12 days).
    • Ballet is a strong long lasting pink with gorgeous scalloped petals and a long vase life.
    • Cherry O is A large-headed hot pink with a high petal count. It opens to a very large aperture that grabs your attention.
    • Keira is a subtle blush cupped rosette with a strong garden rose fragrance. Beautiful for not only bridal work but also in high-end Valentine’s arrangements.This muted beauty is reminiscent of the old-fashioned cabbage roses. It has a dusty pink to peach tone that compliments a more modern design color palette.
    • Another muted color, Yves Piaget crosses modern color with the beauty of old-fashioned peony shaped roses. It is highly fragrant and fades to a pinky mauve.

 

FLOWER CARE

 

  • From Rachel: What is the most effective way to tint a flower that has petals that spread and overlap, like a Gerber daisy so that there are no white spots after tinting with design masters.
    • Almost all multi-petal blooms need a little gentle manipulation in order to get the paint evenly distributed. You can do this with your finger by gently ruffling the petals as you lightly spray in layers. Or use a chenille stem (pipe cleaner) if you don’t want to get oils from your finger on the petals. You can also use a chenille stem as a paintbrush or an actual paintbrush dipped in design master paint that you spray into a dish. This works really well with metallic paints too.
    • We have experimented a little with stem absorption dyes here in Phoenix. They are extremely messy and seem to work best on flowers that have not been hydrated. Timing is tricky, the instructions on the jars give a suggested time but depending on the flower, it can need more time drinking the dye. Best advice, do this outside if you can!

 

FLOWER DESIGN

 

FLOWER BUSINESS

  • From Tricia: What is the average margin for wedding florals? I’ve found myself pricing based on competitors prices bs what I actually purchase. Hasn’t worked out well
    • Well first things first, Bravo for realizing that you can’t run your business based on what everyone else is charging or doing for that matter. When you stop doing that and base your pricing on what YOU need to do to make a living and a profit you will be one step ahead of your peers. It’s disheartening to realize when it’s all said and done, you are barely making minimum wage on that gorgeous wedding you just put your heart and soul into. So make sure you take the time to really figure out what you need to make to make a living.
      There is no set industry standard. Everyone’s market is different. What there is is a general pricing markup:
      3-4x mark up on fresh flowers unless you are doing seriously huge events (100Kplus)
      2x on hard goods, 20-40% added labor and additional charges for delivery and set-up
      5x markup on bridal hand work ie corsages and bouts and heavy labor items.
  • From our last Mornings with Mayesh: How should you handle plagiarizing florists? Another local florist is using other designers work to fill their knot.com portfolio (in their storefront advertising). The knot is slowly acting, after I contacted some of the original designers but they aren’t doing much.
    • This is such a bummer I am sorry this happened to you.
      It used to be popular for photographers to watermark their photos to make sure they got protect their work. Now that everyone’s a photographer and anyone can screenshot an image it’s very difficult to always know the source of one’s work. The florist that is doing this kind of behavior is a heinous one to be sure. What a rotten little tulip! Well, clearly she thinks highly of their work and wants to pass it off as her own. So they could be flattered -flattered and PO’d.
      I think taking a screenshot of the work and submitting it to the publication and contacting the florist and asking them to remove their images is the first step and you sound like you have done that. Also, it would be a good idea for all florists to copyright their images as well. Unfortunately, when you post on IG you are only protected on IG they will remove anything that has been plagiarized. But once it leaves their site you are on your own.I know a few florists this has happened to and they have publicly “shamed” the other florist on Social Media. Just tread lightly here that it doesn’t backfire in your face. Most of your followers know your work and will spot a fake a mile away. Handle things like this with integrity and grace and you will come out shining.

 

MARKETING NEWS

  • Facebook updated its news feed algorithm that will affect your business page!
    • From the article, one part that should interest all of you:
    • What does this mean for Pages and public content?
    • Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.
    • As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it.
    • What does this mean for pages? We will see declines in reach, video watch time, referral traffic, etc. If you create posts that no one reacts to or you post too much every day, you will be greatly affected by this change. One of the social media gurus that I keep up with is going to recommend to his team to completely stop posting links to their blog and focus on entertaining and engaging content, like this video show.
    • Why is this happening? Because Facebook is running out of room in the news feed.
    • If you are a fan of Mayesh, then go to your feed and ask to see our page first – that way you can see our posts still.
    • This change has not happened yet but will be rolled out in the next few weeks. So you have time to re-strategize how to make Facebook work for your business.
    • Get more information here: https://media.fb.com/2018/01/11/news-feed-fyi-bringing-people-closer-together/#more-6991
  • Instagram is still pumping us their messaging. You can send live videos in Instagram Direct Messages.
    This is more for if you are broadcasting live, then ask your viewers to invite their friends to watch with them.

 

SPECIAL GUEST – RYAN O’NEIL

  • How do you determine if rentals are profitable?
  • How do you respond when they ask for a discount?
  • How do you price when you have no idea what the pricing of flowers will be at that point? (This is a double-edged question. Half of the florists stem count up front and half stem count about 2 weeks before the wedding)
  • We always think we’re going to stick with our plan but then get on site and start adding more product to make the arrangements more beautiful. Then we look at each other and say, “We’ll just add these costs to the marketing budget.” How do we get back on track?

Tell us more where our viewers can find out more about StemCounter?
http://info.stemcounter.com/blog

If you think of new questions, you can post them in the comments below. See you on February 20th for our next show!

Mornings with Mayesh: December 2017

Mornings with Mayesh replay

Here’s the replay of December’s Mornings with Mayesh featuring answers to YOUR flower questions and a Q&A with our 2018 Mayesh Design Star, Kaylee Young of Flourish! Also, be sure to watch to get an EXCLUSIVE discount promo code to use toward your 2018 MDS workshop tickets! Keep on scrolling if you are looking for the show notes. Enjoy and post your questions for next month’s show in the comments below!

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • https://www.mayesh.com/flower-411-december/
  • Happy holidays everyone! Christmas can get boring with the same color palette and evergreen scheme but there are ways to make it sparkle! Here are a few ideas for some higher end flowers and foliages.
  • Euphorbia fulgens is available now and can bring a modern flair to your arrangements. It is tall and has a dramatic arch that adds visual interest & movement and it comes in the familiar red and white seasonal colors. A relative to the poinsettia family, it bleeds that trademark milky sap. Make sure to wash your hands after handling this product as the sap is slightly toxic.
    EUPHORBIA FULGENS
  • Ranunculus are in good production from Holland and we are seeing a lot of the fancier Clooney and pom pon varieties returning to our inventories. Since these are sold on the auction in Aalsmeer, pricing can fluctuate and some *in demand colors are a little pricey. Always consult your Mayesh rep about pricing when procuring novelty flowers.
    RANUNCULUS POM PON
  • Amaryllis are more stylish than ever and make a gorgeous focal point in any arrangement. New varieties are showing up every year in crazy cool variegated patterns, unusual colors and some with multiple petals. My favorite is the green Valley variety, they fade to an almost perfect match to the Mayesh logo color.
  • What about greens you say? Well, there are lots of novelty alternatives to your standard Christmas greens being supplied by our friends in the Pacific Northwest and beyond. Why not try some Blue Spruce or gold Cryptomeria instead? Using novelty and unusual colored Christmas greens allow you to move out of the standard color palettes and create your own unique holiday style.

  • As always, visit our website to see the complete list of seasonal availability!
  • Question from Cari: I just was curious about this.  When I go to my local wholesaler and walk around the cooler, how can I tell which flowers are the freshest?  Is there a secret code?  Thanks!
    • First off, we only use the freshest flowers for filling pre-orders. By pre-ordering in advance you are guaranteeing that your order is being filled with only the freshest flowers! During our busy seasons, we encourage that you place pre-books 2 weeks or more in advance. If you choose to come in and shop our inventory, just ask your rep which flowers are the best! We stage our shipments as they arrive early in the week so it’s easy for our crew to pull pre-book orders and reserve those flowers for deliveries. If you are a regular walk-in client it’s easy to spot which ones are the freshest. Once a week we sort through our open inventory and eliminate anything that looks like it’s ready to perish. Then everything gets consolidated and merchandised. If ever in doubt, just ask your rep!

 

FLOWER CARE

  • What’s the best trick for keeping cut flowers as long as possible? I’ve been using pennies lately. Thanks!
    • There are many aspects to maintaining healthy flowers but we will cover the basics of temperature, food, and handling:
      1. First and foremost is proper cold chain management. Flowers don’t like temperature fluctuations and by maintaining a constant temperature between 36 & 42 degrees you are keeping them in stasis which greatly extends their shelf life.
      2. Use the right kind and amount of floral food. Know which flowers need a bulb food formula and which will take a standard solution. MORE IS NOT BETTER! Always follow the manufacturer’s directions.
      3. Always cut your stems at an angle with a sharp, clean implement. This helps with the uptake of water by not blocking the stem uptake. Don’t let water sit on the surface of leaves or petals as this can activate botrytis spores which are present on all flowers and greens. Keep your stems stored loosely in your buckets so that air can flow through them.
    • Keep your water and vases clean! I cannot stress this one enough. I always say if you would want to drink the water neither do your flowers. It is very important to change your water daily and keep it crystal clear-that means there are no bacteria clogging up the stems. This is the number one reason most flowers die prematurely. Gunky gross water is a sign that YOU are not properly handling your flowers and that they have been left to sit like that too long.
      Adding a few drops of bleach will keep your bacteria growth down. Keep those buckets and vessels clean. Residue can create more bacteria growth.
  • Question from Susan: Are magnolia leaves best stored in or out of water?
    • You definitely can leave them in water, they hold up well as a cut stem. You can also use glycerin to treat them (there are instructions online) to help preserve the leaves. Magnolia leaves will curl slightly as they dry in arrangements or in a garland. They can be stored for years if well cared for. You can also use a foliage sealant on them.
    • In Phoenix, we have a fairly quick turnover of greens. We dry store many of our sturdier greens in giant Rubbermaid storage tubs with locking lids. The bins keep the foliage from dehydrating and they can last up to a couple weeks before needing hydration.

 

FLOWER DESIGN

  • Question from Carrie: I have been designing for 17 years.  I feel like I put out really classy high-end arrangements and then for some reason I feel like I have never put together a flower arrangement and I struggle and work to bring it back up to my standards.  Sometimes it just never gets there.  The arrangement is ok, but does not have that wow factor.  Do other florists ever feel this way, and if so how do they get their mojo back.  Where do they go for inspiration?
    • This is actually a quite common phenomenon with floral designers and artists. Most of us go through periods when we feel really on fire and then, at other times like, we feel like we just got out of basic training and are all thumbs. I myself went through a period of burn out every 4-5 years as a designer and needed a recharge every so often.  The hardest part of being a florist maybe seeing yourself confidently and assertively. You must really know who you are, what your brand is and learn to curate that well. All florists feel insecure about their work.Take time to reinvent yourself if you need to, or take classes on design that are out of the box for you. Network with other florists( a wonderful thing I see happening with our younger florists), even doing a swap-the-shop trade once in awhile and see yourself from another florists friend perspective.We can all learn from each other…even those who think they “know it all” as designers. Staying relevant means staying fresh and looking at the world with open eyes.
  • Question from Erica: Please show us how to make the large 7ft floral hoops and how to prop it up.
    • There is a tutorial from our Mayesh design star Christy Griner on this one.
    • And we talked in more detail on how to go about creating the base on your own if you are so inclined. You can watch the reply here: https://www.mayesh.com/mornings-with-mayesh-november-2017/
  • Can you do a tutorial on a wildflower wedding bouquet?
    • I would be happy too! I see a new video design series in my future! I also teach workshops here in Carlsbad. I will try to put together a video for this and other bridal bouquets if y’all are interested.
  • Pantone just announced the color of the year to be Ultraviolet💜. It’s a great color, and I would like to see Mayesh’s approach to designing with it.
    • We will see if we can make that happen!

 

FLOWER BUSINESS

  • Question from Jayme: What does an average floral/wedding shop look forward to when purchasing from you versus other suppliers? I’m just starting out after a long career in a non-artistic but rewarding occupation. I have always worked with flowers but was mostly self-taught until I took a course last year. To gain experience I think I should intern and not necessarily take more courses, but more hands-on experience. I don’t want to run a full bridal business, but perhaps freelancing, photoshoots, events. Is interning a good idea? How do you go about finding a place to do this? I’m not sure other designers would hire someone with as little commercial experience on my resume. How do you even go about getting freelance jobs? Is it all word of mouth?I do love workshops and the skills and networking they provide. I don’t want to work in a shop. Any thoughts from your experts?
    • To address your first question: Mayesh specializing in working with wedding and event florists and designers. We carry an extensive collection of unusual and high-end flowers from around the world. We also have dedicated sales reps who are assigned to each of our customers. Those sales reps are like your eyes and ears in our warehouse. They can alert you ahead of time to the best products available as soon as they know about them.
    • We also do something unique in the industry called a My Mayesh Pull were we custom pull orders for you based on your color palette and budget. Check out our IG for more examples of this.
    • In regard to your other questions: the best way to get started in this business is either interning with studio and event florist and shops who specialize in wedding work. I would also work in a regular brick and mortar flower shop too because the floral business is very diverse and complex and there really is so much to learn. It is an art form but mechanics and certain skills must be learned to bring that art to life.
    • There are many online videos as well.Aside from our own which are top notch, look for European produced as well. European designers are trained very well and must pay special attention to proper mechanics.
    • It takes years of practice to not only hone your skills but your confidence as well. But if you are naturally artistic, good with color and proportions, good at accounting and business, marketing etc… and are ready for the hard work and grit it takes to be a florist you can fake it til you make it- well until you do! Best of luck to you 🙂
    • At Mayesh, you get sales reps who know all the trendy flowers, colors, and design techniques. You also get our epic customer service. We want you to be completely satisfied with your experience with us! My customers are my extended family and I want them to be proud enough of the services I provide that they recommend me to all their florist friends.

 

 

MARKETING NEWS

  • Question from Rebecca: My website doesn’t pull up on a smartphone looking like it looks on a computer. Is it worth it to invest the money to redo my website so it’s smartphone compatible?
    • My two cents: absolutely-most consumers will leave your site within seconds if they can’t pull it up on their smartphone. You can’t get that attention back. And make it user-friendly…they will leave if it doesn’t work well either.
    • Yes, yes and yes! I recently redesigned the Mayesh website and it was imperative that our new site was responsive – meaning that it adjusts itself based on the size of the browser – from a full-size monitor to a mobile device. Studies show time and again that user experience is critical to them actually staying on your site, so this is one component to that. It needs to be fully functioning on smartphones.
  • Instagram news – can you tell this is my favorite news to share?
    • Instagram Stories highlights on your profile page: https://techcrunch.com/2017/12/05/instagram-stories-highlights/
    • This is old news apparently and dates back to August/September but I’m just seeing it on my end for the last couple of weeks – but you can watch IG stories on your desktop!

 

KAYLEE YOUNG INTERVIEW

  • So you were first trained in a more traditional flower shop, and then learned from some studio designers like Tinge… how did both of these educational experiences influence your mechanics and design style? Do you think it’s a combination of the two?
  • What is your design philosophy / where do you draw inspiration?
  • Tell us a little bit about your mood boarding process and how it helps you as a designer…
  • What is your hope for each attendee to walk away with at the end of each MDS workshop?

 

 

Now we have a few announcements regarding our workshop. First, we finally can announce the Mayesh Design Star Flower Workshop ticket giveaway …. drumroll please …. the winner is Flower Girls in Thibodaux, Louisiana. You will receive a free US workshop ticket or you can apply that amount to our international workshop ticket!! Congratulations!

Next, we have a very special promotional code just for our Mornings with Mayesh viewers as a thank you for tuning in each month. Watch the video to get the code!

 

If you have any questions for next month’s show, be sure to post them in the comments below or send them via our contact page!

Happy holidays and have a wonderful New Year!!

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