Posts Tagged “Mornings with Mayesh”

Mornings with Mayesh: December 2017

Mornings with Mayesh replay

Here’s the replay of December’s Mornings with Mayesh featuring answers to YOUR flower questions and a Q&A with our 2018 Mayesh Design Star, Kaylee Young of Flourish! Also, be sure to watch to get an EXCLUSIVE discount promo code to use toward your 2018 MDS workshop tickets! Keep on scrolling if you are looking for the show notes. Enjoy and post your questions for next month’s show in the comments below!

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • https://www.mayesh.com/flower-411-december/
  • Happy holidays everyone! Christmas can get boring with the same color palette and evergreen scheme but there are ways to make it sparkle! Here are a few ideas for some higher end flowers and foliages.
  • Euphorbia fulgens is available now and can bring a modern flair to your arrangements. It is tall and has a dramatic arch that adds visual interest & movement and it comes in the familiar red and white seasonal colors. A relative to the poinsettia family, it bleeds that trademark milky sap. Make sure to wash your hands after handling this product as the sap is slightly toxic.
    EUPHORBIA FULGENS
  • Ranunculus are in good production from Holland and we are seeing a lot of the fancier Clooney and pom pon varieties returning to our inventories. Since these are sold on the auction in Aalsmeer, pricing can fluctuate and some *in demand colors are a little pricey. Always consult your Mayesh rep about pricing when procuring novelty flowers.
    RANUNCULUS POM PON
  • Amaryllis are more stylish than ever and make a gorgeous focal point in any arrangement. New varieties are showing up every year in crazy cool variegated patterns, unusual colors and some with multiple petals. My favorite is the green Valley variety, they fade to an almost perfect match to the Mayesh logo color.
  • What about greens you say? Well, there are lots of novelty alternatives to your standard Christmas greens being supplied by our friends in the Pacific Northwest and beyond. Why not try some Blue Spruce or gold Cryptomeria instead? Using novelty and unusual colored Christmas greens allow you to move out of the standard color palettes and create your own unique holiday style.

  • As always, visit our website to see the complete list of seasonal availability!
  • Question from Cari: I just was curious about this.  When I go to my local wholesaler and walk around the cooler, how can I tell which flowers are the freshest?  Is there a secret code?  Thanks!
    • First off, we only use the freshest flowers for filling pre-orders. By pre-ordering in advance you are guaranteeing that your order is being filled with only the freshest flowers! During our busy seasons, we encourage that you place pre-books 2 weeks or more in advance. If you choose to come in and shop our inventory, just ask your rep which flowers are the best! We stage our shipments as they arrive early in the week so it’s easy for our crew to pull pre-book orders and reserve those flowers for deliveries. If you are a regular walk-in client it’s easy to spot which ones are the freshest. Once a week we sort through our open inventory and eliminate anything that looks like it’s ready to perish. Then everything gets consolidated and merchandised. If ever in doubt, just ask your rep!

 

FLOWER CARE

  • What’s the best trick for keeping cut flowers as long as possible? I’ve been using pennies lately. Thanks!
    • There are many aspects to maintaining healthy flowers but we will cover the basics of temperature, food, and handling:
      1. First and foremost is proper cold chain management. Flowers don’t like temperature fluctuations and by maintaining a constant temperature between 36 & 42 degrees you are keeping them in stasis which greatly extends their shelf life.
      2. Use the right kind and amount of floral food. Know which flowers need a bulb food formula and which will take a standard solution. MORE IS NOT BETTER! Always follow the manufacturer’s directions.
      3. Always cut your stems at an angle with a sharp, clean implement. This helps with the uptake of water by not blocking the stem uptake. Don’t let water sit on the surface of leaves or petals as this can activate botrytis spores which are present on all flowers and greens. Keep your stems stored loosely in your buckets so that air can flow through them.
    • Keep your water and vases clean! I cannot stress this one enough. I always say if you would want to drink the water neither do your flowers. It is very important to change your water daily and keep it crystal clear-that means there are no bacteria clogging up the stems. This is the number one reason most flowers die prematurely. Gunky gross water is a sign that YOU are not properly handling your flowers and that they have been left to sit like that too long.
      Adding a few drops of bleach will keep your bacteria growth down. Keep those buckets and vessels clean. Residue can create more bacteria growth.
  • Question from Susan: Are magnolia leaves best stored in or out of water?
    • You definitely can leave them in water, they hold up well as a cut stem. You can also use glycerin to treat them (there are instructions online) to help preserve the leaves. Magnolia leaves will curl slightly as they dry in arrangements or in a garland. They can be stored for years if well cared for. You can also use a foliage sealant on them.
    • In Phoenix, we have a fairly quick turnover of greens. We dry store many of our sturdier greens in giant Rubbermaid storage tubs with locking lids. The bins keep the foliage from dehydrating and they can last up to a couple weeks before needing hydration.

 

FLOWER DESIGN

  • Question from Carrie: I have been designing for 17 years.  I feel like I put out really classy high-end arrangements and then for some reason I feel like I have never put together a flower arrangement and I struggle and work to bring it back up to my standards.  Sometimes it just never gets there.  The arrangement is ok, but does not have that wow factor.  Do other florists ever feel this way, and if so how do they get their mojo back.  Where do they go for inspiration?
    • This is actually a quite common phenomenon with floral designers and artists. Most of us go through periods when we feel really on fire and then, at other times like, we feel like we just got out of basic training and are all thumbs. I myself went through a period of burn out every 4-5 years as a designer and needed a recharge every so often.  The hardest part of being a florist maybe seeing yourself confidently and assertively. You must really know who you are, what your brand is and learn to curate that well. All florists feel insecure about their work.Take time to reinvent yourself if you need to, or take classes on design that are out of the box for you. Network with other florists( a wonderful thing I see happening with our younger florists), even doing a swap-the-shop trade once in awhile and see yourself from another florists friend perspective.We can all learn from each other…even those who think they “know it all” as designers. Staying relevant means staying fresh and looking at the world with open eyes.
  • Question from Erica: Please show us how to make the large 7ft floral hoops and how to prop it up.
    • There is a tutorial from our Mayesh design star Christy Griner on this one.
    • And we talked in more detail on how to go about creating the base on your own if you are so inclined. You can watch the reply here: https://www.mayesh.com/mornings-with-mayesh-november-2017/
  • Can you do a tutorial on a wildflower wedding bouquet?
    • I would be happy too! I see a new video design series in my future! I also teach workshops here in Carlsbad. I will try to put together a video for this and other bridal bouquets if y’all are interested.
  • Pantone just announced the color of the year to be Ultraviolet💜. It’s a great color, and I would like to see Mayesh’s approach to designing with it.
    • We will see if we can make that happen!

 

FLOWER BUSINESS

  • Question from Jayme: What does an average floral/wedding shop look forward to when purchasing from you versus other suppliers? I’m just starting out after a long career in a non-artistic but rewarding occupation. I have always worked with flowers but was mostly self-taught until I took a course last year. To gain experience I think I should intern and not necessarily take more courses, but more hands-on experience. I don’t want to run a full bridal business, but perhaps freelancing, photoshoots, events. Is interning a good idea? How do you go about finding a place to do this? I’m not sure other designers would hire someone with as little commercial experience on my resume. How do you even go about getting freelance jobs? Is it all word of mouth?I do love workshops and the skills and networking they provide. I don’t want to work in a shop. Any thoughts from your experts?
    • To address your first question: Mayesh specializing in working with wedding and event florists and designers. We carry an extensive collection of unusual and high-end flowers from around the world. We also have dedicated sales reps who are assigned to each of our customers. Those sales reps are like your eyes and ears in our warehouse. They can alert you ahead of time to the best products available as soon as they know about them.
    • We also do something unique in the industry called a My Mayesh Pull were we custom pull orders for you based on your color palette and budget. Check out our IG for more examples of this.
    • In regard to your other questions: the best way to get started in this business is either interning with studio and event florist and shops who specialize in wedding work. I would also work in a regular brick and mortar flower shop too because the floral business is very diverse and complex and there really is so much to learn. It is an art form but mechanics and certain skills must be learned to bring that art to life.
    • There are many online videos as well.Aside from our own which are top notch, look for European produced as well. European designers are trained very well and must pay special attention to proper mechanics.
    • It takes years of practice to not only hone your skills but your confidence as well. But if you are naturally artistic, good with color and proportions, good at accounting and business, marketing etc… and are ready for the hard work and grit it takes to be a florist you can fake it til you make it- well until you do! Best of luck to you 🙂
    • At Mayesh, you get sales reps who know all the trendy flowers, colors, and design techniques. You also get our epic customer service. We want you to be completely satisfied with your experience with us! My customers are my extended family and I want them to be proud enough of the services I provide that they recommend me to all their florist friends.

 

 

MARKETING NEWS

  • Question from Rebecca: My website doesn’t pull up on a smartphone looking like it looks on a computer. Is it worth it to invest the money to redo my website so it’s smartphone compatible?
    • My two cents: absolutely-most consumers will leave your site within seconds if they can’t pull it up on their smartphone. You can’t get that attention back. And make it user-friendly…they will leave if it doesn’t work well either.
    • Yes, yes and yes! I recently redesigned the Mayesh website and it was imperative that our new site was responsive – meaning that it adjusts itself based on the size of the browser – from a full-size monitor to a mobile device. Studies show time and again that user experience is critical to them actually staying on your site, so this is one component to that. It needs to be fully functioning on smartphones.
  • Instagram news – can you tell this is my favorite news to share?
    • Instagram Stories highlights on your profile page: https://techcrunch.com/2017/12/05/instagram-stories-highlights/
    • This is old news apparently and dates back to August/September but I’m just seeing it on my end for the last couple of weeks – but you can watch IG stories on your desktop!

 

KAYLEE YOUNG INTERVIEW

  • So you were first trained in a more traditional flower shop, and then learned from some studio designers like Tinge… how did both of these educational experiences influence your mechanics and design style? Do you think it’s a combination of the two?
  • What is your design philosophy / where do you draw inspiration?
  • Tell us a little bit about your mood boarding process and how it helps you as a designer…
  • What is your hope for each attendee to walk away with at the end of each MDS workshop?

 

 

Now we have a few announcements regarding our workshop. First, we finally can announce the Mayesh Design Star Flower Workshop ticket giveaway …. drumroll please …. the winner is Flower Girls in Thibodaux, Louisiana. You will receive a free US workshop ticket or you can apply that amount to our international workshop ticket!! Congratulations!

Next, we have a very special promotional code just for our Mornings with Mayesh viewers as a thank you for tuning in each month. Watch the video to get the code!

 

If you have any questions for next month’s show, be sure to post them in the comments below or send them via our contact page!

Happy holidays and have a wonderful New Year!!

Mornings with Mayesh: November 2017

Mornings with Mayesh replay

Each month, Yvonne gets together with some of her flower friends for our Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this replay!

This month, Debbie Demarse of Eco Fresh Bouquet, joined us to share with you about her floral history, vision, the product design process, and how to become more eco-friendly.

Keep scrolling for the show notes that contains all of the questions, answers, and resources for your reference! And don’t forget to mark your calendars for December 12th for our next show!

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  •  https://www.mayesh.com/flower-411-november/
  • Peonies are back everybody! We are getting my absolute favorites, the giant coral charm. Reds, white and all the shades of pink are also available to spice up your weddings and high-end designs! These peonies are being imported from both Chile and New Zealand right now. They arrive to us in a tight state so remember to get them shipped early enough to open fully, *4 or 5 days.
  • Remember back in the 90’s when Martha Stuart said she was “bringing back the carnation”? Well, it took another 30 years of continued efforts but they are back in style AND in colors, we could have never dreamed about back then. You can view many of the new varieties in our online library!
  • Cotton has traditionally been used to celebrate the second wedding anniversary. We have it in our inventories now and it’s become very popular for wedding work, events or just a textural pop in any arrangement. One of our local florists incorporated it into some beautiful bridal bouquets that we will show you. A big shout out to Nicole Helle from The Wildflower AZ for sharing. I think it’s amazing the way the floral industry is evolving with the use of unique textural items like this.
  • Also arriving at a Mayesh near you, locally grown Kale. Kale likes the cool Pacific coast nights and warm days of fall to really proliferate! This kale is a decorative relative of cabbage family! These have also become increasingly popular in floral design due to their shape, amazing color and durability.
  • I wanted to remind everyone we are taking pre-books for Christmas wreaths, garlands, greens, flowers and plants. Call your favorite Mayesh rep and let us know If you need last year’s sales reports to help you plan your 2017 holiday purchasing!
  • From Michelle: How would you recommend caring for cafe au lait dahlias? I give the flowers a fresh cut and place them in a bucket of water. But I’ve noticed several times that the flowers on the outer edge of the water bucket wilt within an hour or two (before I even have a chance to design with them!)
    • Dahlia flowers have a lot of surface area and are prone to dehydration from transpiration (which is basically the flower losing moisture through evaporation). The key is in proper cold chain management and hydration including using a floral food intended for bulb flowers. Bulb flowers receive nutrients and hormones from their tuber, bulb or corm. After being cut these hormones become depleted causing premature flower death. Chrysal makes an easy to use food called  Chrysal Clear Bulbosus which not only has flower food and fungicide, but also the hormones that keep bulb flowers color from fading and petals from curling up.
    • A dahlia grower gave me the tip for Cafe au Laits – hot water! Bring water to almost boiling and then let it cool off and then place stems in for a drink…this only works with dinner plate varieties.

 

 

FLOWER DESIGN

  • How long do you soak your oasis?
    • Oasis or any fresh floral foam products only take a few minutes to soak through. The trick is to fill your basin with water first and then to gently lay bricks in until they sink.You know they are ready by the heavy weight of the brick. they should not feel light. Some brands have holes on one side to help speed up this process. Lay the side with the holes down first. Never push floral foam in to get it to soak quicker. This will cause a dry center and make it more difficult to absorb water. Also never press down or “smush” floral foam as this compresses it and also makes it difficult to insert stems. If you prep early in the day the foam will be ready for you when you start designing. Never leave floral foam in water longer than a week as bacteria can grow and cause issues for your flowers. Also clean your basin once a week with diluted bleach water to also inhibit bacteria growth if you use the same container continually.
  • We received many of the same questions from this month’s design video:
    • How did Christy make the large 7 foot circle? What is the bones made of?
      • EMT-Electrical metallic tubing
    • How did you hang the large hoop?
      • Christy says: “we’ve used chain, rope, and even propped. Here we used aircraft cable with a Y-hook (comes in easy to find kits). It’s industrial strength. This isn’t a Hobby Lobby kinda thing, you know? I get ours at an Electrical supply house.”
      • You can find the kits on Amazon as well.
  • When designing items for weddings, what items do you make first and how far in advance? I typically start with my wearables & sometimes centerpieces. But I always want the best flowers for my bouquets & tend to do those last thing…I’m not always sure what the best process is.
    • For me, I always start with the personals because I want to select the choices blooms for those pieces.  Because these are the up close and personal pieces I want to use the creme of the crop of what I have purchased on my product. So, like you, I want the best for those.Even if I don’t make them first, I definitely set aside those items.I also usually feel I have the best energy and focus when I start with the personals. They also get me really excited about the feel of the wedding. But there is no right or wrong way to start. AIot depends on the amount of space you have to work in, cooler storage space, how much staff you have to assist you and whether you have all your product in yet.
    • I have greened all my containers first and started prep work, like preparing oasis or chicken wire, any mechanics that can be done early in the week on Monday or Tuesday. All hard goods can be prepped and any rentals made ready. Most shops I have worked with from very small to large scale operations will usually start on WED for designing. There are many tools to help keep your flowers living longer (like crowning glory for example) but I think you find the system that works best for you.

 

 

FLOWER BUSINESS

  • Why haven’t you opened a location in Chicago?
    • I hear this questions all of the time and it always make us happy to hear that we are wanted and needed throughout the country. I don’t have an answer specific to Chicago, but I do know that we ship there!

 

 

MARKETING NEWS

  • Instagram Stories has hit over 300 million users … which is about half of all ov Instagram followers!! So if you haven’t started to used vertical video and pictures within Stories, then you need to start now.
    • Are you comfortable using vertical video?
  • And did you know that Instagram is now showing viewers Story previews when you scroll about half-way down your feed. Instagram is really pushing Stories and will be helping to entice people to view our Stories.
  • Facebook is going to shift from time spent to “time well spent”. For example, our latest design video has 70,000 views, but 3 seconds is counted as a view. So how many of those watched 85% of our video?? Marketers will need to focus on quality and engaging content, otherwise, we will probably start seeing low-quality content being pushed down and not shown.

 

 

DEBBIE DEMARSE INTERVIEW

  1. Can you tell me a bit about your background in the floral industry?
    1. http://ecofreshbouquet.com/
  2. How did you come to realize there was something missing in the floral industry?
  3. Can you describe the development process of the Sponge-Wraps and their initial intention of being solely for bouquet transport? I think your experience here could be of great interest to those who are listening who may have a product development idea.
  4. Do you want to talk a bit about the eco-friendly aspects of Sponge-Wraps and the rising trend within the floral industry towards more eco-friendly and sustainable floral practices  (slow flowers, American Grown flowers, etc.)?
  5. Did you reach out to other industry pro’s for product feedback after your initial development?
  6. How have you seen your product being used within the industry?
  7. Any last closing thoughts?

 

Mornings with Mayesh: October 2017

October Mornings with Mayesh

Each month, Yvonne gets together with some of her flower friends for our Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this replay!

This month, Jenn Sanchez of Jenn Sanchez Design, joined us to share with you about finding your creative voice, color & texture, social media for your biz and so much more!

Keep scrolling for the show notes that contains all of the questions, answers, and resources for your reference!

 

 

SHOW NOTES

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • http://www.mayesh.com/flower-411-october/
  • Fall is in full bloom! So many beautiful colors and textures becoming available so I’ll just pick a few of my faves…
  • Ornamental Peppers on the stem: These fun flower fashionistas come in shades of green fading to red, orange & yellow… they can even turn to shades of aubergine to black. Although they look tempting, it is not advisable to eat ornamental peppers.
  • Pumpkin tree is here! Its genus is Solanum Aethiopicum and it is actually a type of ornamental eggplant and is a related to the potato & tomato family of nightshade.
  • Rose hips are coming in steadily. These are the fruit of the rose plant and are high in vitamin C for you outdoor survivalists.
  • Sedum has started its color transition from pink to a bronze color, perfect for your fall arrangements. It is in the crassula family and is a relative to kalanchoes and other succulent plants.
  • Check out our blog for the complete list and as always, talk to your sales rep about all the cool seasonal stuff available now!
  • Melinda: Is there a good source for a year-round availability table on seasonal product??
  • During last month’s show, Sylvia asked what are we importing from Chile?
    • Because of Chile’s diverse geography both tropical and mountainous, they are able to produce an array of fresh seasonal flowers. They are known for their mass production of Carnations, chrysanthemums & alstroemeria. But, they also produce high end and novelty flowers. For instance, peonies are available from October through February, ranunculus and anemones are available from August through October and these are just a few examples of the on-trend flowers produced there when they are not available domestically. They are also known for beautiful tropical foliages such as calathea, ti leaf & palm leaves as well as tropical flowers like anthurium, heliconia & ginger.
  • Lee: Begonia Leaves – how do I prep them to keep them fresh? I love their look but they wilt so easily! Thanks!
    • Heather Cook from our purchasing department just started procuring these from an Oregon grower for us. She says the key is that they are stabilized immediately when cut by the grower. They do best in plain water with no floral food. The sugar in floral food can actually clog the stems. There are literally thousands of varieties of begonias. But, the ones harvested for foliage are usually the rhizomatous or cane stemmed varieties and are very sensitive to water sitting on the leaf surface. They are usually covered in small hairs that hold water and can cause botrytis to form. Iron cross begonia pictured below is one of the truly unique begonia foliages that we carry. Begonia foliage comes in a stunning array of colors and patterns perfect for fall.begonia leaves

FLOWER BUSINESS

  • Courtney: When buying a floral refrigerator for the first time, what do you recommend? Looking for something not crazy expensive but something big enough for at least the personals for a wedding to be refrigerated. Is there anywhere else to look beside craigslist and eBay? do you recommend buying something new so you can get a warranty? It’s hard to know what to buy since they are all pricey. I guess just wondering if there are any other options before buying it.
    • First I’d check with your local Mayesh branch, we hear a lot of inside info from our clients and most locations have an information board for clients to leave help wanted and for sale flyers etcetera. You could also try Facebook marketplace https://apps.facebook.com/marketplace  or any number of online shopping websites. Google search could be your next best friend!
    • Coolbot (https://www.storeitcold.com/)

 

FLOWER DESIGN

  • Question from Courtney: I was wondering what the best mechanics are when using bigger and heavier items like Pampas grass to go around an arch or Chuppah (all the way around.) Basically heavier things that you can’t really use oasis with. If there’s an easier way than attaching each stem individually that would be amazing. We’ve been seeing a lot of the pampas grass going all the way around arches and with  a lot of pampas grass (super wide taking up a lot of space.) Curious how to get that to stay on and how to have it fan out by using multiple stems to cover a lot of space.
    • Paddle wire, zip ties or even duct tape will work! You can tube stems of more fragile flowers if need be. Just remember to finish your work by covering your mechanics with flowers, foliage or moss.
    • Eco Fresh Bouquet wraps: http://ecofreshbouquet.com/
  • Question from Courtney: How to get signage decor like with garlands or just greenery and some flowers to stay on acrylic signs, wooden signs (i hear people staple them,) and other materials would be interesting to know how to get it to stay and look droopy (like they all do on Pinterest.)
    • Pinterest is an awesome tool for sharing but not always reliable for representing reality. You could try using dried, preserved or “everlasting” florals. The industry is starting to fabricate some real life like replicas and most vendors will ship nationwide. Check out The French Bee, a Phoenix favorite for life-like artificial florals.  http://www.thefrenchbee.com/  If you are a purist at heart and only fresh materials will do, choose hardy foliages like lemon leaf or camelia for your base and refresh the florals as needed. Using a “cold glue” like Oasis floral adhesive is the best way to avoid color changes in live products that can occur with hot glue. You could also try Oasis U-glu dashes, a two-sided floral adhesive medium. Oasis products website: https://oasisfloralproducts.com/
  • Question from Courtney: A wrist corsage tutorial would be awesome. There are so many ways to make them so it would be great to find the most simple and efficient way.
  • From Carie: HELP!  I always use a bouquet holder for my bridal bouquets and cover the handle with stems for a faux hand tied.  Do you have any tips for using sunflowers in a bouquet holder???  

 

MARKETING NEWS

  • Instagram is making changes!
    • IG Stories is coming to your desktop – I don’t have it yet, but I cannot wait for this to happen.
    • Audio is on autoplay for Instagram videos – you can toggle it on or off during your Instagram session. So it turns it off when you leave the session and you will have to tap on and it will remain on during your session unless you tap off. This does not affect IG Stories. Pretty fun!
    • Did you hear that IG is testing a new layout of your grid? As we all know, currently the layout on your profile is 3 pictures across each row, but soon it is possible that we will have 4 images per row. For many creatives that carefully curate or post extra large images with the smaller pictures, this will shift things off a bit.
    • The last bit of IG news, is that users are seeing filters for your live videos. Do you have it? Have you used it?

Ok, so I’m very excited for our next guest. Jenn Sanchez is a super talented designer with a background in oil painting having been drawn to Dutch Masters still life vignettes as well as modern conceptual art. She has focused on the art of floral design and loves to recreate natural environments with flowers and foliage. Today, Jenn is going to talk a little bit about her journey, her design philosophy and about how she uses tools like Instagram to grow her business. Welcome, Jenn!

JENN SANCHEZ INTERVIEW

  • Welcome, Jenn! First, can you tell us a little bit about yourself and your floral design business?
  • Can you share your philosophy on how to find your creative voice and sticking to it?
    • No one knows exactly who they are at all times and what they want, and that’s ok. But you have to know who your brand is. Who your audience is.
    • The importance of being authentic, finding and staying true to your vision
    • The importance of embracing failure, you cannot succeed until you accept mistakes will happen but the risk is worth the reward. I was always (am still) afraid of failing but more afraid of not even trying.
    • The importance of being resilient, not allowing failure, comparison, or harsh critics bring you down.
  • How do you use color and texture?
    • My aesthetic, why I am so drawn to color. I think any artistic expression should make you feel something and color does that so well.
    • Transitioning color by grouping like tones, took me time to realize this (also a sidetone of using those designers that inspire you to educate yourself. If you like a photo on Instagram or a magazine, ask yourself “why”. This is how I learned about color blocking).
    • Using interesting texture, challenge yourself. Buy one bunch of something you are nervous to use and see how you like it. Don’t be afraid to experiment.
  • Jenn, you have quite the following on Instagram, has this helped your business grow?
  • Do you use other social media platforms?
  • Other tools: https://www.planoly.com/
  • Do you take your own pictures and do you have any pointers for our listeners on how to put their best foot forward with photographs?
  • Yvonne: Jenn, tell us where we can find out more about you and what you are up to:

 

 

If you think of new questions, you can post them in the comments below.

Be sure to mark your calendar for November 7th at 10 am EST.

 

Other resources that were mentioned during the show:

Floristas del Mundo is a flower group in Spanish and English: https://www.facebook.com/groups/223198098076057/?ref=br_rs

 

 

 

Mornings with Mayesh Replay August 2017

Each month, I get together with some of my flower friends for our Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this replay!

This month, I invited my friend and 2017 Mayesh Design Star, Christy Hulsey of Colonial House of Flowers to share with you about her experiences as a floral business owner and as a Mayesh Design Star!

Keep on scrolling down for the show notes that contains all of the questions, answers, and resources for your reference!

Post your questions or topics for the August’s show in the comments below. See you on September 12th at 7 am PST / 10 am EST which will be streamed live on Facebook only! (We are testing out a new way of doing the show).

 

SHOW NOTES

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

http://www.mayesh.com/flower-411-local-lisianthus-is-back/

  • Instead of talking about the horrible heat wave happening on the west coast, let’s talk about the cool stuff that’s coming into season now…
    • Fresh Chinese Lanterns
    • Grape Vine  -but limited quantity for a limited time
    • Hydrangea Lacecap- available import or drop ship
    • Hydrangea peegee – available via drop ship
    • Hops Strands
    • Lisianthus Local-back on
    • Raspberry (with thorns)
    • Sedum
    • Snowberry Import
    • Tree of heaven

 

FLOWER CARE & HANDLING

  • From Dolores Vlad: How can I keep white ranunculus, white garden roses and white Ohara bouquets from browning easily especially on hot summer days?
  • From Alicia Schwede, of Bella Fiori & Flirty Fleurs: I’d like to know more about the care and handling of Calathea leaves!! Used some for a wedding last week and half of them curled up and became crispy.
    • DAVE: All of these problems can be related back to proper hydration practices and knowing which flowers need special care. Water PH is always key and can be corrected simply by just adding your favorite flower food. You may also have high salt or chlorine content in your water. Salt buildup is the number one cause of browning petals and leaves yellowing & curling. Excess chlorine can also burn flowers. A simple hack is to buy distilled water and add your favorite flower food. The distilled water is void of salts and added chemicals and can drastically reduce those problems. It can even prevent black spots on stephanotis and gardenias. We never recommend boiling stems! Modern research has shown that this method can actually damage cellular structure in the stem reducing water uptake.
    • Shelley: White flowers generally show the most bruising of all the flowers. Most flowers will have some bruising but with white, they just show up easier because of the contrast on the petal. Take extra care not to over handle or press on the tops of your flowers when you are handling them. Remove any damaged petals or bruising you see early on because these will only get worse. If you find they are problematic for you in warmer months suggest doing a white on white look for your brides using creams, beiges and more tonal whites and not starker whites with hints of blush. There will be less obvious signs of bruising  
    • From April Ellsworth: Hellebores -These beauties are tricky! Any processing tips and tricks to avoid wilted and droopy flowers? I’ve tried dipping the stem into boiling water for 30 seconds and also searing the stems….but they still drooped. Because of this, I have avoided these but long to use them in arrangements. Is it possible that I got a “bad” bunch or are these just unreliable?
      • It’s very possible that you just received a bunch that was stressed or aged. Hellebores, when properly hydrated should last at least a week. There are some varieties that naturally curl over so selecting the right variety is important.  
      • My tried and true trick with fresh hellebores that are wilting is to re-cut them and put them in super hot water…not boiling but hot enough to steep tea in…works every time. If it doesn’t then usually like Dave says they are older or stressed. Hellebores are super long lasting some will even last weeks. I jokingly refer to them as zombie flowers some varieties they never die  

 

FLOWER BUSINESS

  • Susan: How much do you mark up hard goods? If a votive costs a dollar wholesale, what do you charge the customer?

 

FLOWER DESIGN

  • Kimberly: floral foam for bouquets in the summer- smart idea? How much longer could the flowers last with and without it?
    • Is this question regarding bridal bouquets or standard bouquets? Bouquet to me is always something hand tied or held in the hand that is why I ask.
    • Floral foam is technically supposed to make your floral arrangements last longer because it has a preservative in it, BUT fresh water and a few drops of bleach in a vase will do the trick just fine. Most important thing is to change the water daily and keep your vases super clean. The problem is getting your customers to do this. I always tell them if you would not want to drink it neither would your flowers.
    •  In lieu of using foam, try creating an armature out of chicken wire instead. By forming it into an “egg shape” you can submerge it into your vessel for added stability.

 

 

 

 

  • Kasey: Do you have a suggestion on where to find flower frogs and vases fairly inexpensive? I would like to sell arrangements but don’t want to spend too much on the vase and frog if I am going to part with it!
    • I typically don’t suggest flower frogs for daily work because of their expense for most florists. I think that most consumers do not appreciate them the way we do and will not re-use them. Unless you have a customer who continues to bring back the frog with their container repeatedly, then it’s worth it.
    • They have been around for centuries but mostly these were designed more for home use for hobbyists in the 1920’s -1950’s and for Japanese Ikebana style designs originally- not mass market delivery, but with the changes in the industry have become in vogue again.Very eco-friendly but pricey to use!
    • I love them I have a great collection of antique and glass ones, but for your delivery and event orders best to stick with florist netting/chicken wire it does the same thing and is more cost effective in the long run.
    • As you know, I’m an avid Googler of all things unknown! I found a ton on-line at places like amazon.com & Savon Crafts you could also try your local thrift shop or dollar store.

 

 

 

CHRISTY HULSEY INTERVIEW QUESTIONS

Before we get into Mayesh Design Star, tell us a little bit about yourself, and how you got started in the flower industry?

Christine of Love In Bloom Floral Design wants to know if you are the sole owner?

I have another question from Christine of Love in Bloom … she says “I have a very small hand grip. Any tricks for hand tie bouquets, especially the garden style?”

How about your team? It looks like you’ve got a close-knit group of people working together in your shop!

I saw that you have a little garden by your studio from which you bring in fresh clippings everyday to design with. Can you tell me a little bit about that? When and why did you decide to begin growing some of your own flowers?

What is CHOF’s focus? More retail or do you also do weddings & events?

How would you describe CHOF’s design style?

After working with you all year, I know the answer to this, but I’m still going to ask … Which flower varieties are your favorites?

Let’s talk tools. What’s your favorite floral design tool?

Social media … I often hear from small business owners that they don’t have time to sit down and do social media. You seem to have made it a priority in your company and just recently helped one of our MDS design videos from July reach over 50,000 views in one month … which is a HUGE deal for us. Can you give us some tips on how you ensure Colonial House of Flowers stays on top of social media?

Time to talk Mayesh Design Star…. Why did you decide to enter last year’s contest? (here’s a link to find out more about this year’s contest)

What has been the most unexpected aspect of your Design Star journey so far?

What has been your most and least favorite parts about being a Mayesh Design Star?

One last question about MDS, do you have any advice for those who are considering entering the contest?

I hate to wrap up, but all good things must come to an end. Christy, do you have any thoughts that you would like to leave us with?

 

Mornings with Mayesh Replay July 2017

Each month, I get together with some of my flower friends for our Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this replay!

This month we switched things up a bit by kicking off the show with my friend, Ryan O’Neil, of StemCounter, to talk about how to go from consult to booked!  Then we will move on to the rest of the show with Dave Tagge and Shelley Anders answering your flower questions.

Keep on scrolling down for the show notes that contains all of the questions, answers, and resources for your reference!

Post your questions or topics for the July’s show in the comments below and don’t forget to save your seat! See you on July 18th at 7 am PST / 10 am EST

 

SHOW NOTES

SPECIAL GUEST: RYAN O’NEIL OF STEMCOUNTER

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • This past weekend Chile had a huge snowstorm in the central region affecting their Helleborus Plantation directly and 70% of the production in one of their big Anemones Farms. The storm destroyed the farm that had most of the premium ranunculus crop as well. This was an unusual phenomenon in Chile, they have never experienced this type of crop damage due to cold weather. As information becomes available, we will update you as to what to expect moving forward with these crops.
  • Kumquats have been put on the agricultural hit list again, so they will not be available for a while
  • Local peonies are finished, Dutch are stored for a while now and Alaska should start soon but NOT a huge supply and they will be pricey.
  • Giant Allium and eremurus have finished locally but are available as an import from Holland
  • Local hydrangea and dahlias are in full swing, Dutch hydrangea are available also.
  • Dutch Lilies are hot right now and worth trying, we are running specials from the top 2 growers in Holland. They are price and size comparable to Oregon lilies but with some different unique varieties
  • Large local coxcomb is on strong and looking good.
  • Domestic lisianthus production is down. It has been affected by the heat and some hot colors like Brown and black are almost strictly Dutch now AND a bit expensive. We will be moving towards importing these as local production decreases.
  • Note: you can’t trust everything you see on Instagram. Sometimes growers and wholesalers post unusual items that are in extremely short supply so ask your wholesaler before selling something that you see on Instagram, it doesn’t mean it’s readily available.

FLOWER CARE & HANDLING

  • Two hydrangea questions are related:
    • Elaine: I have a really hard time with hydrangeas, I’ve tried submerging them when they arrive or at the time of arranging, I’ve tried Allium on the stems, watered it from the petals, you name it I’ve done it. Any other suggestions?
    • La’Wanda Marie Hines: Hi! ,What is the best way to keep a hydrangea lasting in a bouquet? Especially in a hand-tied bouquet?
      • Proper cold chain management and hydration with floral food before hand are crucial! In dry climates, it is common practice to submerge the heads in room temperature water for 20 minutes and up to an hour to firm up the heads. You can also accelerate water uptake in the stems by using a potato peeler and removing a few inches of the dermal tissue below the waterline, exposing more of the xylem. This will give you more surface for the uptake of the hydrating solution. Also, by leaving your hand tied bouquets stems longer, you can cut them just before presentation. Keep it in water as long as possible before your install. If you can, re-cut the stems and put the bouquet back in water between photo shoots, ceremony, and reception That will help add some longevity. Always have a few extra stems handy in the event you get a floral malfunction. Some florists will build a “backup” bouquet and switch it out mid event. You can also use an “eco sponge wrap” from Eco Fresh Bouquet to keep the stems hydrated.
  • Kasey: Also any tips on helping keep an arrangement fresh longer I would appreciate it mine tend to die fairly quickly, I cut the leaves so that they aren’t flower level.
    • Lack of proper flower conditioning is the number one cause of premature flower death. Without replenishing the sugars in the cut flowers & greens they will not perform properly. Bulb flowers need additional care as they are no longer receiving hormones from their corm, bulb or tuber. Another huge factor is cold chain management. By properly conditioning and storing your cut flowers they will be set up to resist the stresses that occur during the arranging process.
    • Same proper handling when you get them back to the shop…always make sure you are re-cutting the stems and allowing flowers to drink before you put them back in the cooler.

MARKETING NEWS

  • Facebook:
  • Instagram:
    • Did you know that you can also place ads in Instagram Stories? This isn’t new news as this was announced at the beginning of the year, but it is a great advertising tool especially since Instagram stories are so powerful.
    • Friends & followers can now reply to Instagram Stories with photos, videos, and Boomerangs, not just text!
    • Probably the most piece of social media news right now is that you can share a replay of your live videos to Stories. So once you stop broadcasting your live video, tap the share button at the bottom of the page. So easy and a great way to get more mileage out of your live videos if the content is relevant for more than the time you are live.

FLOWER BUSINESS 

FLOWER DESIGN

  • Lisa Ferguson: New fresh mechanical ideas for hanging installations.
    • Newer trends including gridding your ceiling space with wire and hanging ribbons or inverting flowers like snapdragons & delphiniums to create a textured false ceiling. You could also suspend geometrical armatures intertwined with flowers to create depth.
    • Funny I have been getting a lot of request for this very thing recently from my florists, specifically how to and how much to charge. I agree with Dave. Large hanging grids or ceilings of flowers are making a strong showing right now. This can be done with chicken wire attached to wooden frames or suspended styrofoam covered in moss and made into a wood frame, hung with silk (artificial flowers) mixed with real greenery to give it a fresh look. It’s a lighter weight alternative and can be made in advance.Almost all the large installs you see with what looks like wisteria or hanging with really full perfect line flowers are most likely artificial.
    • Large wire hoops suspended like chandeliers are still popular as are floating and hanging spheres and cages and dripping delicate flowers.
    • ZIg-zagging wires across the ceiling the draping greens across with lighting
    • Also elevating very high platforms on tables ceiling height and then draping florals downward is a great look
  • Denise M: What are the best pairings with white and blush colored Peonies for an outdoor, May wedding for both simple table arrangements and hand tied bouquets. Any tips or tricks in working with them?
    • My favorites are garden roses, why have one great fragrance when you can blend several. Texture is everything and garden roses provide not only great fragrance but also textural interest. Make sure to plan on receiving your peonies and garden roses with plenty of time to get them fully open!
    • I love garden roses also and definitely would use standards like Quicksand roses or Sahara, pale pink ranunculus, white, scabiosa and Mary Milton viburnum (when you can get it), mock orange, brown lisianthus. SO many pretties.I think nudes, and brown tone flowers bring the sweetness of the pinks down a bit.
  • Eunice: What are some tips you would give first-time florists, with no education?
    • The Floral Design Institute has online classes available. For more information see the accompanying link. https://www.floraldesigninstitute.com/distance-learning.html
    •  Find the very best quality or high-end shops in your area and ask to intern for them. Do anything! Process flowers, wash buckets, take orders, get to know your way around a flower shop or studio event florist. Everyone starts this way. Most shops will need the help and don’t have time to train so it’s a great way to get your foot in the door.Once there learn everything you can and study on your own as well.
    • Also, a good way to tell if this is for you, being a florist is hard work y’all!
    • Mayesh offers great instructional videos from our Present and Past design stars and there are tons of tutorials online.
    • At the same time take workshops and classes and one-on-one workshops with your favorite designers.  I offer a series of workshops at our Carlsbad location but not all of our locations do.
    • Some other great resources:

 

 

 

 

Mornings with Mayesh Replay June 2017

Each month, Yvonne and Dave get together for their Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this month’s replay! Keep on scrolling down for the show notes that contains all of the quesitons, answers and resources for your reference!

Post your questions or topics for the July’s show in the comments below and don’t forget to save your seat! See you on July 18th at 7 am PST / 10 am EST


 

SHOW NOTES

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • Big thank you to Billy in our Los Angeles purchasing hub for putting together our flower 411 list posted now on the Mayesh blog.
  • Some items are ending such as, bearded iris, columbine, Hellebores, lilac, blooming jasmine vine and spirea.
  • Some items are very limited like chamomile, cafe dahlias, lupine, mock orange & most protea varieties excluding pincushions.
  • Here are a few locally grown summer blooms available right now, blooming artichokes grown in Arizona, Coral Sunset Peonies (a relative of Coral Charm), Snowmound Spirea. These are all in stock right now but won’t be around for long!
  • For a full list of what’s coming and what’s going, check out our blog.
  • Also, I wanted to mention the product featured in this month’s design video, Southern Smilax, as we have been receiving a bunch of questions about it.
    • It is available year round with the exception of the following months
      • April – spotty availability
      • May and June – absolutely not available
      • July – spotty availability
  • From Adona: Do all Mayesh centers carry a large variety of flowers? I’m in California and I am relatively close to 3 branches but don’t know if one would have more in stock than others…
    • We have an awesome group of individuals in our central purchasing team that finds all the unique flowers and greens that we carry, and we source them from all over the world. Each branch also has it’s own purchasing agent on site to merchandise their location with the things that make the most sense to their client base.  Every branch has the ability to special order just about anything you need so if you aren’t seeing what you want in inventory,  just ask your sales rep to order it for you.
  • From Amanda: is there any way to see pricing on different garlands without having to call in or email?
    • With logistics playing a large role in flower pricing, it is really hard to post these on a national level. Always consult with a sales rep about any pricing questions. If you’re planning on shipping from one of our national shipping hubs, they can give you a landed cost, that is your flower price including the freight to transport it to your destination.
  • Which breed of roses lasts the longest and how can you prolong their life to make your arrangements last longer?
    • Most hybrid tea roses have been genetically modified to eliminate fragrance which in turn extends their lifespan. The more fragrant a flower is, the shorter its lifespan. This is true with all flowers. To get the longest life out of your roses, we have posted a care and handling guide for you on our blog.
    •  http://www.mayesh.com/roses-preparation-care-and-handling/
  • Raynelle Mcneil: Ordering flowers can be a bit tricky when you need specific color and variety. Where is the best source to select both color hue and variety for ordering flowers?
    • Mayesh has an extensive online flower library to help you select the perfect choices for your event. It’s always nice to have a photo to refer to when talking about color. Another method is to bring in a fabric color swatch, or email your inspiration board to your sales rep.
    • This type of question comes up often and we did a blog post about it a long time ago so long that I can’t find it, but I remember the key point to the article was to use fruits and vegetables, something that is universal and constant to help describe color and to ensure that who you are trying to communicate to understands the color that you are looking for.
  • Heidi: How do you handle quality control of your flowers for events? Is there one person who takes charge of this?
    • Our entire staff is trained in this process. First of all,  your pre-book flower have all been special ordered in fresh, just for your event. We inspect all flowers at the time we receive them looking for blemishes or other problems. Each rep is responsible for quality checking their assembled orders before they are packed. This includes checking that the colors work well together and no items are missing. We never use old product! We condition all of our flowers in a commercial grade low sugar holding solution to start hydrating but not opening the blooms. fragile flowers are individually wrapped and stored in buckets in our cooler until you pick them up or we deliver them to you.

 

MARKETING NEWS

  • Instagram news: just broke over 700 million followers about a month ago with 100 million coming on just within the last 4 months! Much of the growth can be attributed to IG Stories. The 100 million that just came on only knows IG with IG Stories. There are 3 places that marketers need to focus on:
    • the feed
    • IG Live
    • IG Stories – have fun with filters, add personality & style, and sometimes branding.
      • Can add clickable hashtags and location!
      • If you have a public page, your stories are now searchable by hashtags and locations.
      • If you do stories, you can show in who can be suggested based on the activity of your followers.
      • More ways people can find you and bring more people to see your IG page.
      • p.s. if you want more people to follow you double check that your business page is public, not private.
      • There is a new REWIND video feature that you can add to your stories
      • A really cool eraser feature – take a photo, overlays a solid color over the entire photo, tap on the writing tool
  • 1.2 billion use Messenger every month; there are 100,000 active bots;
  • Pinterest
    • Pinterest ads or promoted pins are going to show up if someone clicks on the show me more circle on the pin, you will see promoted pins. You don’t have to do anything, they will show up if your image is visually similar.
      • Be careful with your images. Lifestyle images may convert better, for Pinterest thought it might be better to have a picture of just your product and is very good quality.
    • Pinterest is doing something similar when you click on a Pin and the images that show below that are “more like this” will also include promoted pins.
    • Metrics – you can see metrics on individual pins by click on the graph button – you’ll see total engagement, closeups, click to a website and saves.
  • Google Lens in your camera
    • You can just open up your camera, point it at a business, and Google lens knows the name of the business and will tell you the rating for it and sometimes even purchase items from the business. No need to open up any other app. This is just your camera. Groundbreaking stuff.
  • Google Photos – you can tell what pictures to share with who automatically. If there are pictures of flowers, you can share with co-workers, but photos of your baby you can set up to share with your family member.
  • Facebook
    • You can see the number of saves on your posts (someone can save to read or reference later). And for Facebook ads, you can create an audience based on people who have saved your posts or your page.
    • You can choose 5 featured pictures for your business page soon.

FLOWER BUSINESS

  • From Tanya Costigan Events: I’m new to floral and Mayesh (registered with you after attending the Intrigued Conference) and pricing for my clients is something I need guidance on. How do I figure what pricing to pass along to my clients? (flowers, markup, design, etc.)
    • The industry average is 3 to 3-½ times markup on fresh product with 15-20% labor.  Wedding, corsage, and any handwork is usually a 5 times markup and hardgood costs are usually doubled after your freight has been added.
  • From Courtlynn Noack: I’m new to the industry + pretty young. How long after being in business should I wait to raise my prices?
    • Being competitive with pricing is important but you should set standards that make sense with your own business model. For instance, artists working out of their homes have far less overhead costs and can translate that to savings for their clients but you want to “pay yourself” for all that creative labor involved. Network with other florists and ask what works for them or take some small business management classes or seminars to put things into perspective.
  • From Shelby: I’m familiar with the normal industry standard of marking up product but I’m curious about Labor. For instance, setting a price as a freelance designer. How do you figure out your worth/how much to charge per hour?
    • In most cases, they are going to tell you what they can afford to pay you, but it opens up a dialogue for you to negotiation with them. From years of talking with florists and making recommendations, I can tell you that if they like your work ethic, they are going to pay you well enough to keep you on their roster.
    • Our Miami branch often sources freelance designers for destination events and the branch manger said that the average rate is $25 per hour. I also found a post on Flirty Fleurs and the people who answered the question said usually between $15 and $25.
  • From Hannah Hunt: New to wedding floral business. I have been getting inquiries via my website where the bride asks for prices. Once I suggest a face to face or phone consultation to determine specifics so I can give them a quote, they do not respond. Is this normal? Are price seekers to be expected? How do florists handle this step?
    • Timely response is always key to any inquiry. Most brides are already shopping your competition to find the best value but may commit to the speediest most confident responses.  It’s a double edge sword if you post pricing online. You could put pre-packaged pricing on your website that would appeal to some brides but that could limit your options for larger more interesting events or scare away smaller unique clients.
    • Here’s what our Floral Forum designers had to say that relates to this topic: http://www.mayesh.com/floral-forum-educating-our-clients-on-pricing/

FLOWER DESIGN

  • Katalin Green: Random .. almost off topic… who did Beyoncé flower piece for your baby 👶🏼 shoot?
    • ***This is still Unconfirmed*** Awol Erizku is a multimedia Artist and possibly the photographer & floral set designer.
  • From Carie Youngers: How do you make a graduation podium piece not look like a funeral spray?
    • Stay away from the funeral palm leaves! Try using large tropical leaves like monstera as your base. Create the illusion of size with branches and fill in with fun seasonal flowers.
  • From @tylerawolf – I’m having a hard time knowing what greenery to choose. could you talk about that
    • First, I’d pop into a Mayesh branch and check out the seasonal availability. You can also snoop the internet for creative inspiration. Designing is really about setting yourself apart from the other guy by developing your own brand. Don’t be afraid to experiment a little, there are tons of fascinating ways to create your own style.
    • Don’t be afraid to talk to your rep about your needs. Let them know the look you are going for and they can help steer you in the right direction. If you are a bit like me and don’t really want to have a conversation with someone until you do a little research, then check out our foliages in our Flower Library.
  • From @obcessedwithflowers – How do you make a cost effective flower wall?
    • First, you need to determine if you are going to salvage it after the event or dumpster it. Using a base of moss or branches that can be reused is a good first step. You can spread the initial cost of the fabrication across every subsequent “rental”. Buying bulk from www.mayesheshmarket.com is another way to save money on all of your large purchases.
    • We did a flower wall video with Beth O’Reilly a couple of years ago that used minimal flowers to help with cost.
  • From Raynelle McNeil: What the best technique to do a floral wall with flowers or greenery. Is it water tubes or oasis backing with chicken wire?
    • There are a few ways to do it. Oasis makes a product called floral foam tiles https://oasisfloralproducts.com  that are lighter and have shallower dimension to keep weight down. If you are loading your wall with heavier flowers you may want to add chicken wire for added stability. Water tubing is also a great way to fabricate a wall. You can go as crazy as you want and mix various methods as needed.
  • We did a flower wall challenge at our branches around the same time and we used Oasis floral foam tiles and we have pictures and materials that we used to build the wall. Check it out:
  • HYDRANGEA:
    • From Phyllis: I have to make a hand tied hydrangea bouquet, which I have never done. I have heard the flowers don’t hold up well. Any suggestions?
      • It’s true, hydrangeas can be fussy. They don’t like the heat of summer or being out of water for long periods. When selecting your hydrangea, check that the blooms feel firm and slightly leathery to the touch. The mini green variety holds up well, they are cut at a slightly “prematurely” stage and very hardy. Antique varieties also hold up very well and can be dried and still retain much of their color. The key with any flower is to properly hydrate and use the right floral food. Pampered flowers always perform better!
    • From Lynn Cioffi: How do I keep a hydrangea wedding bouquet perfect for the day of the wedding?
      • Keep it in water as long as possible before your install. If you can, re-cut the stems and put the bouquet back in water between photo shoots, ceremony, and reception That will help add some longevity. Always have a few extra stems handy in the event you get a floral malfunction. Some florists will build a “backup” bouquet and switch it out mid-event. You can also use an “eco sponge wrap” from Eco Fresh Bouquet to keep the stems hydrated.
    • From Trista Rose Miller: How do you keep hydrangeas looking fresh in tall centerpiece designs?   I typically have some heads start to fade in flower foam within 18 or so hours, even with proper conditioning, good use of the foam, finishing products (Crowning Glory), etc.  Would water tube picks be a better choice?
      • Yes! Floral foam is great for a lot of uses but it can slow the uptake of water in hydrangeas and they drink a lot of water! You can keep them happy by creating a 1 to 2-inch void under the foam making sure the stems go all the way through to the unobstructed water source.  Water tubing is good short term, but still need frequent refilling.
  • From Rebecca Butler: How do you do the mechanics of flowers on this arch? To secure them?? https://www.pinterest.com/pin/75998312441257397/ 
    • This look can be constructed using two Oasis foam cages, wired or taped onto the floral arch. Flowers are inserted to extend from each focal point and wrapped around the armature. Additional blooms are given the illusion of floating by being hung using monofilament fishing line.
  • From Shelby: Dusty Miller in bouquets! More often than not, the product comes in super short. What are some tips and tricks for using in bridal bouquets?
    • We import beautiful long stem dusty miller from South America and it is available pretty much all year round. Ask your local Mayesh branch to special order it in for your next event!
    • Speaking of extra long or extra anything … be sure to talk to your rep about our Mayesh Luxe Blooms – this is the high-end product that we are able to source for you. We can carry some of it in our everyday inventory, but often product needs to be special ordered. You can get more information on our website:

 

Mornings with Mayesh Replay May 2017

Did you miss our first Mornings with Mayesh show?? If so, I have the replay for you here! I think our first show turned out amazing!! I want to thank everyone who submitted questions and who were able to join us live because, without you, Dave and I would have just been talking to ourselves.

Be sure to save your seat for our June 6th show at 10 am EST / 7 am PST! If you have questions or topics that you would like us to discuss, share them in the comments below.

Here are the topics and questions that were covered along with the links that were mentioned:

  • What is happening in the world of flowers?
  • What is the best way to keep stock from getting gummy?
  • What is the best way to order flowers at the right time so that they peak on event day?
    • http://www.mayesh.com/contact-us/locations/
  • Please describe the process to order and receive Mayesh product when I have events out of my local area so that they open perfectly the day of the event.
    • http://www.mayesh.com/products-services/#4
  • What is the best estimate/contract software for a small florist?
    • http://www.mayesh.com/florist-app-comparison/
  • What is the best sources for supplies – buckets, vessels, containers, etc.
  • How do other florists mark up their flowers and goods? Also, when incorporating labor, what percentage do most use?
    • http://www.mayesh.com/live-chat-replay-how-should-you-determine-your-floral-markup/
  • What the best method to make a garland? Any hints to ensure it stays together really well? Is is more cost effective to make yourself or order from a company that specializes in garlands?
    • https://www.instagram.com/p/BJOAHFDDFDF/?taken-by=mayeshwholesale
    • https://youtu.be/py81Tx7LSeU
  • What’s your favorite base to make a flower crown with?
  • For wedding florists, how do you handle clients that want to mix their DIY flowers (fresh or silk) with your designs?  We have an exclusivity “preference” but it can be hard to explain/enforce at times, especially with there being so many  DIY brides in our area of the midwest!  I would love to hear how other professionals handle this situation.
  • What are your favorite corsage and boutonniere flowers? I love using orchids and callas for their durability but they don’t seem to be very popular right now. And roses can fade quite quickly in the heat of summer wedding season.
  • How do you create “hoop” bouquets? I don’t quite know how to keep all of the flowers alive and still get a sturdy end product.
  • Marketing news: Facebook algorithm update, new features for Facebook group admins, Instagram Stories and MikMak, Pinterest’s “more like this” and Lens.
    • https://www.mikmak.tv
    • https://blog.pinterest.com/en/search-outside-box-new-pinterest-visual-discovery-tools

Mark your calendar and we’ll see you on June 6th for our next Mornings with Mayesh!

 

Introducing “Mornings with Mayesh”

Mornings with Mayesh

 

If you’re like me, you love to start your mornings off with a strong cup of coffee and a dose of The Today Show. Well, move over Kathy & Hoda, there’s a new morning show in town! Starting May 16th, we will be hosting a recurring Live Chat one Tuesday a month in which hosts Dave & Yvonne will be talking all things flowers! Mornings with Mayesh will loosely follow an AMA – “Ask Me Anything” – format, and we want to hear your flower questions to discuss on air! Dave is a wizard when it comes to flower “hacks” and tips & tricks pertaining to product, and both Yvonne & Dave are longtime veterans of the floral industry with plenty of knowledge to go around.

So send us your questions/comments/topic ideas, and without further ado, I’ll let the hosts introduce themselves!
Mornings with Mayesh

YVONNE ASHTON

 

Hello, hello! I have had the privilege of being Mayesh’s Director of Marketing since 2012. I believe in teamwork, continuous improvement and taking risks. My team has been instrumental in developing Mayesh’s worldwide brand into what it is today – specializing in content and inbound marketing. It’s been an amazing journey, but with all stories, this is not my beginning. I won’t take you all of the way back, but I have a unique background. I graduated with a degree in operations management and business statistics, was a UX consultant for one of the largest insurance companies, along with owning my own wholesale florist with my hubby before we joined Mayesh. I like to say that I bring a great mix of nerd and sparkle to the table and I’m super excited to connect with you with our new live video series!

 

 

Mornings with Mayesh

DAVE TAGGE

 

I have had a passion for flowers and art since I was a little boy. My first dried flower arrangement was at the age of 6 foraging dried seed pods and such in the fields behind my childhood home in Indianapolis. All throughout my childhood, I was involved in various art classes including color theory, sculpting, charcoal sketching, watercolor, acrylic, oil painting. Fast forward to the 90’s and I studied floral design under Michael Prihoda at South Seattle Community College. After working briefly in a flower shop in Seattle I was introduced to the wholesale side of our industry where I have spent the last 20 plus years honing my skills. In 2001 I started my career with Mayesh Wholesale Florists. I worked at their Los Angeles flower market location for 5 years and then transferred to their national shipping department. I have made it a priority to learn every aspect of the industry and benefited greatly from those experiences. When asked to transfer to Phoenix for Mayesh I didn’t hesitate. Mayesh has been like a family and home away from home. I love my career and who I have become by being a part of such a wonderful company.

 

So here is one last reminder to ask us your flower questions in the comments below, and be sure to tune in…

 

Tuesday, May 16th at 10am EST / 7am PST

SAVE-YOUR-SEAT-BUTTON

 

Go Top