Posts Tagged “MDS2013”

MDS2013: Top 10 Semi Finalists


It is a tough job to cut the amount of videos we received by half, but after meeting with our MDS2013 team, we did it! If you are curious as to how we do this, it goes a little something like this: each team member watches every videos and picks their top 10, I compile the list in a spreadsheet, any designers that overlap with all team members are automatically deemed semi finalists, and any designers that have more than 1 team member is debated. Between our team, we had chosen 16 of the 20 designers, so we obviously had some debating to do. This also means that some great designers and personalities did not make it on the list.

I wanted to thank all of the talented designers who were brave and submitted a video. We know this is not easy to do and greatly appreciate your efforts!!

And without further ado, I present to you our MDS2013 Top 10 Semi Finalists (in no particular order) :


Lori Tolbert – We thought the butterfly designs were creative and we liked her use of accessories items.  We also enjoyed the set and having a birthday party that included flower arranging.  Great idea for a shop with the space.

Gregg Lauck – While Gregg submitted the same video as last year, we still love his design and he speaks very clearly.

Heather Dupuis – We thought she spoke very well and used a rich color palate.

Jerome Raska – Jerome can speak very well, and we liked that he chose to create a sympathy arrangement.

Jodi Duncan AIFD – She is fun, creative, and refined.  Her bouquet is right on trend with what we are seeing in the industry.

Kim Starr (with 2 R’s) Wise – Overall Kim did a good job with her speaking abilities and design.  What wanted us to really see Kim in the top 10 was her fun personality that we got to see at the end of the video.

Laurel LeMaistre CFD NHMFD – She created a fresh and fun video that had a raw edge to it.  We enjoyed her design and the music that was used.

Tamara (Petal Pusher) – We loved that Tamara used the Tillandsia (air plant) as her focal flower.  The video provided information on another hot product and the design was creative and different.

Shawn Adams – Shawn also resubmitted his video from last year.  We think he posses great presentation and design skills.

Tony Medlock AIFD, PFCI – Tony is a strong speaker and we loved his design.  Sometimes funky or textural items are hard to know what to do with, but his design is a great use of these types of products.


We will be contacting all of the semi-finalists to schedule interviews over the next 2 weeks.  Here is what the remaining contest timetable looks like:

  • September 6th – 20th , 2012 – Mayesh conducts interviews, chooses 5 finalists
  • September 21st , 2012 – 5 finalists are announced
  • September 21st – 28th , 2012 – 1 week of voting (open to public) to determine winner
  • October 2nd, 2012 – Mayesh Design Star winner announced!

I cannot wait to see who our next Mayesh Design Star will be!  Good luck to the 10 who made it through the first round!!

Inside the Life of a Mayesh Design Star

Thinking about entering our MDS2013 video contest, but aren’t sure?  I interviewed our 2012 Mayesh Design Star, Mandy Majerik AIFD PFCI in hopes to answer some of the questions you may have and shed light on what you have in store if you win our MDS2013 contest!


What’s this experience been like for you?

It has been a very, very positive one! When I decided to turn in a video, I never knew that this is what it would turn into and I think it’s only going to get better as Holland gets closer and closer! 😉

I have had to challenge myself to be creative and make sure that my video content not only shows off beautiful flowers but also lets the audience into my design aesthetic and style.

How could it be better?

I think that this process has shown me exactly what it is like to design for the camera – to the camera. As a designer it is difficult and takes a bit of practice to create an arrangement (especially large ones) focused forward at all times. Also, cutting the design time down to show the steps/process of the design – I think this is where it is so important for the videographer to work magic. The audience must remember that the primary purpose of the video is to highlight the floral content and give minimal directions/mechanics for the arrangement – it comes down to being a time issue.

Do you feel like being our Mayesh Design Star has helped your career?  Did the extra exposure help open any new doors for you?

Of course! I have been interviewed for several publications with a Mayesh Design Star (MDS) twist/undertone – the main one being Floriology. Floral industry professionals have recognized me and now have an outlet to preview my work and my presentation to be able to offer up other design jobs with various companies.

[Check out the Floriology article on page 5]

Anything else you’d like to share about the experience?

I know it has saved money to be able to shoot the rest of the videos in AL since Wes and I are so close. Although, I think beginning the video series in LA is the perfect way to kick off the series. It really gave me the opportunity to visit with all of the staff, shake hands, gives hugs, eat lunch together and really learn the inner workings of the warehouse, etc. I was awed by the variety and was able to feel comfortable knowing that the variety was there in case I needed it. Really developing the personal relationships with the staff was very important to be able to personally promote myself as being proud of the standards this company upholds. I was honored to be chosen as the MDS spokesperson!

How do you think we can make the contest better?

I definitely think one of the keys of this run of successful videos was the videographer and my relationship. I was very comfortable with Wes and Tera and it made the process a very quick and easy and less “takes.” A professional/edgy presentation must keep you a step above some the DIY You tubers….

In the rules, you might address a *professional videographer is not mandatory but also it is welcome. I personally knew so so so many of my peers would be watching, I wanted to make sure that my ideas and insights and inspiration came though by telling my story and my design. Some thought that the professionalism might have given me a few points ahead but of course it did in viewer’s minds! I knew how important every detail would be on making a lasting impression.


Well, there you have it in Mandy’s own words!  Do you have any other questions?  Enter them in the comments below and I will do my best to answer them.  Can’t wait to watch all of your videos very soon!

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