Posts Tagged “Mayesh Floral Forum”

Mayesh Floral Forum: Destination Weddings

 

Destination weddings can be totally intimidating. As if designing and installing a full wedding in the comfort of your own studio and city weren’t stressful enough, doing everything in a new place adds another whole slew of things to think about! Where are you going to work? Where are you going to get your flowers? The list goes on, but if you get it down to a science, destination weddings can help bring your business to another level, and hello, more exciting travel experiences for you!

To help get you started, we asked our Floral Forum when they started including destination wedding services and what things to take into consideration. Read on for some helpful advice:

 

 

Floral ForumRachael Lunghi

 

I’ve been including destination wedding services from the very beginning which I think has been VERY helpful 🙂 Lotsa hard lessons there!

Things to take into consideration when offering this service include: travel, accommodations, freelancers, shipping flowers, local flowers available, buckets, vessels, etc.

You have to consider all the things you’ll need to pull off a wedding in another city or state. It’s a good idea to reach out to local florists and see if they’re available to help, borrow buckets from, borrow oasis from, etc. It requires a GOOD amount of planning ahead and logistics. Especially if you’re flying! 

I typically rent an Airbnb and look for a garage or outdoor space. And I ALWAYS ask the ‘bnb host about air conditioning 🙂 That’s pretty key! 

 

Rachael flowering on-the-go! This & top photo: @sirenfloralco

 

I love doing destination weddings though. There’s so much local goodness you can pull from and be inspired from and you get to meet and work with new florists!

 

Floral Forum

Jodi Duncan

 

I started doing destination events many years ago.  The demand was very grass roots. My local clients had daughters that moved away and got married far from home.  Since I already had relationships with them, it was convenient and comforting to them that they knew I could be trusted.

I’ve done weddings from coast to coast.  I’ve never tried to grow or promote this segment of my business, it just happens naturally.

 

Things to consider:

  •  Your relationship with local wholesalers.  Reach out to them, find out what they have. Whatever you have shipped in might need supplemented.  Sometimes they will be willing to receive freight in the form of hardgoods & props especially if you are giving them a nice order.
  • A dedicated “backstage” place to process and design.  Without a doubt, do the designing out of the sight of the client. A glimpse behind the scenes make some people nervous. And some things should remain a secret.  Most restaurants don’t let customers in the kitchen, so keep the magic backstage. Depending on the venue, there may be space to design on site, just make sure you respect the facility and understand the constraints of the space.  The more of the process you can keep hidden behind the scenes, the more professional you will look.
  • Logistics is a huge skill set; just because you are a good designer does not mean you have a grasp on what it takes to execute an event far from home. You’ll need buckets, water, a way to protect the floor, refrigeration, trash cans, a way to dispose of the huge amount of trash, and the list goes on….and that’s before you design the first bouquet!
  • Extra hands to help design. Of course you have made recipes and prototypes and know how long its going to take to put this event together. Now make sure you have plenty of skilled stable hands to make it happen. You might bring your posse with you, or fly folks in, or find out who is local and skilled. You can even check AIFD’s website. Don’t forget to feed and house your designers.  Take good care of them. Don’t feed them junk food and processed garbage. Don’t expect them to work 18-20 hour days.
  • AirBnB or VBRO might be a good option for design, as well as accommodations. Many times its better than a hotel…it just depends. When it comes accommodations, I try not to stay close to the client. They don’t need to know when you go to bed and get up!
  • You can always stay over and play a bit after all your hard work if you are fortunate enough to be designing somewhere fabulous.
  • If you feel you are in over your head, do not be afraid to hire outside freelance & management help. Destination designing requires much more than good design skills. A practical grasp of logistics is essential to success. If you don’t have that skill set, there are companies that do, such as Schaffer Designs. Bill Schaffer, AIFD & Kristine Kratt, AIFD are brilliant designers who also understand the practical side. Their success doing destination events for clients from coast to coast and internationally speaks to the fact that they are more than talented floral designers.

 

 

Floral Forum

Jerome Raska

 

About 5 years ago, when there was all the rumble about destination wedding we took a look at what was happening. I believe this is very regional , however certain things are universal. 

Much like many aspects of our business, it is mind over matter. 

After reviewing and discussing, we came to realize we do destination weddings, however, kind of in reverse! Many of our young people get degrees and relocate for employment, and when it is time to plan the big day, often they want to come home to family and friends, however, having been gone, it is like planning a destination wedding. We offer and full service coordination and decor. This has provided us a whole new avenue of clients without ever having to leave home…. Sometimes it is just about rethinking who you are and what you can really do!

We will travel, and have if needed for a client. The entire event is the same just in a different setting. Many local wholesale providers will work with you as well as most venues are accommodating, it is really about good communication and not assuming!

 


 

And while we’re on the subject, if you weren’t already aware, many of our Mayesh branches offer Destination Event services as well that you can utilize to rent out design space! Connect with your sales rep to learn more, and if you don’t already have a Mayesh rep, get started here.

Mayesh Floral Forum: Flower Substitutions

 

You’ve all come across at least one of these frustrating scenarios: your bride comes to you with their vision in mind, a vision which MUST include dahlias. The only problem? Dahlias aren’t in season during her wedding. Scenario two: six months before the wedding, you tell them you can get X, Y or Z flower, and the week before, there’s an unexpected shortage due to something completely out of your hands, like the weather.

So we asked our panel, how do you deal with substitutions, and breaking the news to your clients that the flower they wanted so badly won’t be available for their wedding? How do you ensure that your bride is still happy?

 

 

Floral Forum

Beth O’Reilly

 

I strongly believe that the most successful floral artists and salespeople sell an emotion; a look and a feeling, NOT a flower!  The way wedding flowers are sold is VERY important, both on a retail level and a wholesale level.  On the retail end of things, a bride needs to be guided in a way that provides the best possible outcome for her expectations.  Sometimes honing in on clues to understand what she is expecting is one of the most important skills for wedding florists to learn.  Also, pin pointing your concerns with any unreasonable flower expectations that she has right off the bat is imperative.   All of this has to be done with tact and finesse in order to  make her feel confident in your abilities to carry out her vision regardless of any availability issues or requests that she has her heart set on.  Mother Nature plays a huge part in her plans and she needs to know that if you can’t get a peony, for instance, you are going to choose a substitute of like value, color and feeling. If her peonies aren’t available, she should understand that its not that you or your wholesaler dropped the ball…it is simply that Mother Nature and the farms that grow them have not been able to provide it at the time of her wedding.  It is kind of like going to the grocery store…one week the grapes are big and fat and juicy and the next week they are small and a bit sour.  We work with them though.  We add a little sugar and maybe some other fruit that is sweeter to make a great combination.  Flowers are kind of like that.  It’s a great analogy that I have used often in the wedding consultation- especially if I think that a substitution may need to me made when her wedding rolls around. 

 

On a wholesale level, I think it is important for wedding florists to understand the challenges that their wholesale partners face as well.  Just like consumers need to be educated by their florists, retailers need to be educated by their suppliers.  It is unreasonable for any florist to expect that their wholesaler can “guarantee” any highly seasonal product that is in great demand.  A peony or a dahlia is a great example.  Really any flower that is trending becomes highly sought after and creates a demand that makes that flower more likely to have availability issue, especially during peak wedding season.  It is so important that you find a wholesaler that you can partner with.  Finding a company that will educate you and that you can trust to do everything possible to find the flowers you need but to also have great substitutions in mind and on hand should your requests become an issue the week of your event. 

 

I feel that flower trends and products change very quickly.  Just because a florist has been in the business for 20+ years does not make them an expert when it comes to market availability and varieties.  It is an ever-changing landscape.  If I can offer one solid piece of advice as you order and purchase your flowers, it would be to keep an open mind and utilize your talents in a way that makes what Mother Nature has to offer work for your clients needs and also to trust your sales rep to make good decisions on your behalf.

 

 

Floral Forum

Cynthia Sanchez

 

I get this quite often. I find most my clients have at least one favorite flower but they just don’t know when they are in season. It’s really just a matter of educating my client on what is in season at the time that they are getting married and providing great substitutions for flowers that they may love but can’t necessarily get.  I like to ask about colors they’re working with or what vision/theme they may have instead. Then we can design everything as a whole. I’ve found this helps people see the “big picture” a little clearer than to just focus on specific flowers at first.

 

Substitutions are great. I let my clients know that if we have to substitute something we’ll choose something with the same look or style to what we were planning. I’ve also noticed that when brides show me images of flowers they like, a lot of my brides think garden roses are peonies.  This is why garden roses are great substitutions for peonies. That’s usually my first option when somebody wants peonies. If they’re looking for dahlias or ranunculus, etc. I like to substitute flowers with a similar look or feel to what they like. For example: if a bride wanted ranunculus, I might substitute it for a spray roses or some scabiosa if I’m looking to use it as a more delicate accent to flower arrangements.

 

Because flowers are alive and no two are ever the same, I have a clause in my agreement which states I will use substitutions on any items I either can’t get or isn’t up to par with our standards. I think this clause has been very important to have because every so often you might find that some bunches you’ve ordered just don’t look quite as fresh as you would normally like them to be. Since we florists make flowers ahead of time, I’d rather substitute a different flower that I know will look great and give me the same end result than to have that particular bunch of flowers look even worst on the day of the wedding and risk having me possibly trash those flowers anyway. 

 

Floral Forum

Rachael Lunghi

 

This is such a great question. I’m a pretty straight forward in person in general, but believe it’s not what you say, it’s how you say it 🙂 So i just try to break it to them gently but also keep them realistic//set expectations. 

 

What’s nice about living in CA, is sometimes we get fluke items 🙂 Like random peonies or ranunculus off season. And so i’ll explain that to them as well and tell them I’ll do my best, but can’t guarantee they’ll get that specific bloom because it IS off season. I also try to encourage them to trust me to choose some pretty substitutions-and ALL of these stipulations are listed within my contract as well-just to make sure we are covered! 

 

In terms of scenario two: OOF this has definitely happened. and I think it’s all about communication//expectations again. Since I usually start wedding prep much earlier in the week just before the wedding, I tend to be able to nip this in the bud. And if i can’t get the item, I’ll just let them know it! Sometimes these things just don’t come in, or they come in and they’re not their best quality. SO, I just communicate that and then send the client photos of my pull cart or some other pretty items we’ve pulled for them to try to keep them excited! It’s all about remaining flexible and positive and encouraging them to do the same!

 

Floral Forum

Veronica Cicero

 

When it comes to breaking the bad news, I tend to do it right up front without hesitation. However, if there is a slight chance that it will be possible I mention it and make sure that they understand I am not committing to it, but will make note of their wish list to surprise them the day of the wedding. Nowadays, I have learned from my past mistakes and I do not promise any specific flowers especially to brides. My commitment to each one of our brides is to stay true to the design as a whole and not the specific blooms. 

 

 
 

Thanks to our Floral Forum for your advice on avoiding these sticky situations! To sum it up, try to be as honest & transparent as you can with your client, focus on selling a “feeling” rather than a specific flower, and if all else fails, include a clause about substitutions in your contract! And as always, if you have anything else to add to the topic, please tell us in the comments below!

Mayesh Floral Forum: Relationships w/ other Wedding Vendors

 

As florists, we are just a small piece of the wedding industry pie. From event planners to photographers to calligraphists, there are so many other creatives that come together to create these magical days for the two lovebirds. We all know how important networking is, and as an aspiring floral designer myself, I’ve always wondered how important it is to connect with other vendors, and how to go about doing so!

So I asked the Mayesh Floral Forum: Relationships with other wedding industry vendors… how important are they? How do you establish good relationships for referrals and possible collaborations? And to get a bit more specific, we also had a customer ask about images of your work, and if most photographers are willing to give florists their images, or make them pay to use them?

 

Floral Forum
Randi Eshelman

 

I have never paid for images that photographers have given me. The photographers that I work with quite a bit don’t typically watermark their images but they do ask for credit. Which I happily give! It is important to credit the photographer on your website as well as social media. Sometimes we have to do some extra leg work and ask the photographer for images after an event. And sometimes we never get photographs. So my team and I are trying to get better at taking a few quick snaps that we can use for social media before the event.

Relationships with other wedding industry vendors are extremely important. They can be a huge source of referrals and a great support for our businesses. We typically are referred by Venues, Planners, and Photographers. If there is a vendor that you would like to work with or a venue that you have always wanted to work at, ask if they would be willing to collaborate on a styled shoot. Early on in my business, one of the first styled shoots I did, the photographer set the shoot up at one of my favorite venues. I was so excited as I had never worked there but always wanted to. The event coordinator liked my work so much she added me to their preferred vendor list. It was one of the most pivotal points in my business.

Networking with other vendors is always important. I know it can be hard and intimidating if you don’t know a lot of vendors in your area. But finding a commonality with other people is a good way to start relationships with them. One of the things that is very important to me as a florist and a small business owner is BE NICE. Be nice to other florists, other vendors, and people in your industry. Your reputation will proceed you. Do you want to be known as difficult to work with or someone who is nice to work with? That is so important when trying to collaborate with others.

 

Floral Forum

Rachael Lunghi 

 

Almost all photographers just allow me to use them – I’ve had one ask me to pay for them and I said no thanks 🙂 I think that’s a totally ridiculous expectation! Us using their photos is good for them as well – as long as we are crediting properly, I don’t think it should be an issue!

In terms of vendor relationships… HUGELY important. I think each wedding that you work with other vendors is also a networking event. You should be working as a team and making everyone’s job easy so that the event runs smoothly and hopefully they’ll want to work with you again. I’d say i get more referrals from other vendors than most other marketing avenues 🙂

Collaborate away, make friends, and just do your best. If other vendors feel that you’re fun to work with, dependable and talented-why wouldn’t they recommend you?

As for the best ones to “get in with”-coordinators for sure. As a coordinator also, I’m always sending referrals out for vendors i love 🙂 coordinators + venues <3

 

Floral Forum

Mandy Majerik

 

As far as photographers, they are very willing to give us images digitally as long as we make sure to credit them appropriately when we use them. Photographers that we work with often, also offer a large canvas of our work (and theirs) to display in our consultation room, usually a couple of times a year.

Helpful Hint: When using photographer’s images on Instagram or any other social media that has filters, DO NOT add another filter to their original photo. Some have unique brightness, flair and finishes that they want to represent their brand.

The most important vendor that we work closely with are wedding planners. Their power of suggestion is amazing when it comes to vendor referrals. Most of our larger weddings are brought to us by planners.

 

Floral Forum

Ryan O’Neil

 

The photographers we have worked with have been tremendous. Traditionally they have given photos when we ask. One photographer does a “photo drop” two times a year where they open up their photos to their vendors. We’ve never had to pay for photos of an event that we did. There were a few times when we were a smaller company that our photographers sent photos with their branding on them. As we’ve established ourselves in the industry and grew into our target market, photographers now send us photos branding free and we ensure they get credit for their beautiful work! If photographers ever send us photos with their branding, we just ask them if they could send us specific floral photos without the branding and let them know we would give them credit.

Your “friendors” are definitely important. When we were starting our St. Louis wedding florals company, one of our Key Performance Indicators (KPIs) each week was to meet three new connections from the wedding industry. These didn’t make a huge impact immediately, but they did break the ice to further opportunities. In the last two years, 23% of our clients said they heard about us, at least in part, from another vendor. The large part of our vendors who send work our way are the venues. Many of those relationships we actually built by just doing a wedding there. Once they love the work and see Rachael and our team work efficiently and clean up after themselves, they want to work with us again. Recently, we’ve not done gratis inspiration photos shoots as much because the ROI (for us at least) is too low and that money is better invested elsewhere in the business. There are plenty of other places to build relationships with other vendors.

 

Floral Forum

Jerome Raska

 

Photographers have long been the challenge to get the actual photos…. We have recently used the approach, “We would like to feature this wedding on our website and credit you for the photography. When can I expect to get some of the best floral shots form you?” Always get their card so you can follow up, but this approach has been most helpful!

We use this same approach on most of our partner vendors and it works great!! We offer to feature the product on our website for a special pricing partnership opportunity.

 

Floral Forum

Jodi Duncan

 

In 99.9% of instances photographers are happily willing to share images, even without a watermark, because they know I will give them credit and send business their way. From the White House to LA, that has been my experience, but that’s not to say all photographers are generous. In my neck of the woods there IS one that wants to charge me $50 per image. #NO #NiceTry

I will never recommend a vendor to a bride that I have not worked with on multiple occasions with consistent results. Sometimes vendors ask me to recommend them, but I will not do it until a track record is established.

Its a tricky balance; I see the bride once and the vendors again and again, but the bride is the client. I value my relationships with my vendors and many have become very close friends over the years. Those connections are important to me and ensure my brides have a great wedding experience.

 

 

Okay everyone, ya hear that? Credit photographers and become bff’s with ’em. Oh, and coordinators too. There was a lot of other helpful advice in there (I love Randi’s suggestion of doing styled shoots with other local vendors!) but almost everyone mentioned these two things.

And what about you guys? Any good or bad experiences with other vendors, and what you learned from the experience? Share below!

Mayesh Floral Forum: Send us your Questions!

floral-forum-questions

We need your help! If you’ve been following along at all with the Mayesh Floral Forum, you may have noticed it’s been a little while since we’ve posted one. We last discussed educating our clients on pricing back in July, but now that we’re just about finished with summer we’re ready to get back at it. I have one in the queue that will be going up soon, BUT we need your help in coming up with some new questions & topics!

 

Whether you’re new to the industry or a veteran, we all have questions and could all use helpful advice from other members of the flower community. So send ’em on in! Comment here or our social media pages and we’ll be sure to jot them down.

 

We look forward to seeing what you’re interested in learning, and love facilitating these important conversations within our community.

 

Happy Thursday!

Mayesh Floral Forum: Wedding Delivery Best Practices

Floral Forum: Wedding Delivery Best Practices

You ask, we answer! This question was sent in by a number of you, so we’re here to help! Many of you asked about best practices for wedding floral delivery, and tips on how to keep bouquets fresh prior to delivery. This is even more important as we get into the warmer summer months and need to protect our delicate little blooms! Read on for our designer’s advice…

 

 

Floral Forum

Beth O’Reilly

This is a great question. I myself cannot wait to read the answers from the other designers! For many years I have packaged my bouquets a very special way for delivery. I use a large, sturdy flower box lid and cover it with paper to make a nice presentation. I use my logo stickers on the outside of the box and embellish the box with a band of matching ribbon. I then pack all of my personals in this box; corsages, boutonnieres, bridal bouquets and anything else for the wedding party. It makes for super easy delivery and everything is labeled to make it easy upon delivery. Corsages and boutonnieres are packed in clear plastic corsage boxes and the bouquets are diapered with a water source to ensure freshness. The diapering process can be done in many ways. I use wet cotton and a plastic baggie with a rubber band. Another reason I like this technique is because the ribbon stays dry. Also, when the box is covered with clear cello, it makes for a really beautiful presentation of flowers. The clear cello is the final step and is very important because it will create condensation in the cooler causing the flowers to become turgid and crisp. Turgidity is when the blooms themselves firm up for the condensation process in the cooler. A good finishing spray is always a good idea for most varieties of flowers as well.

 

Floral Forum

Randi Eshelman

We live in a pretty hot climate so we try to keep the bouquets cold as long as possible. We coordinate with the bride/planner to hand off their bouquets a little before they start photographs. We also keep our flowers cool in vehicles while we set up.

 

Floral Forum

Mandy Majerik

We use lots of props and extras for our weddings and have “pull sheets” that are checked and double-checked as they are loaded in vans and box trucks. Fresh flowers always go in an air conditioned transport with a traveler always holding the bridal bouquet – the most prized possession! The best practice you can have is to arrive on time!

 

Floral Forum

Carla Kayes

I’m located in a hot area and am constantly combating heat. I put everything in the cooler in warm/hot weather. We top off water in all arrangements before loading for delivery. Always bring the extra unused flowers so anything wilted can be replaced during set-up. I also instruct the Bride & Maids to put their bouquets back into the water/vase when they are not holding them for pictures before the ceremony.

***The best advice I ever got, and use, is to have all dahlias (especially dinnerplate & cafe au laits) delivered the day before or morning of the event, and load them into all arrangements the morning of or even on sight if time permits.

 

Floral Forum

Shawn Michael Foley

When you’re done designing the bouquet, hose it down with crowning glory or finishing touch. Keep cool and out of sunlight as long as possible. Also mention to your bride to keep her bouquet in water as long as possible before AND after pictures!

 

 

Floral Forum

Jodi Duncan

Hand tied bouquets with no water source can be a challenge. I will wait to wrap the stems at the last possible moment, and make sure that care & conditioning has been handled on all levels. I love Clear Life by Design Master and use it on personal flowers that don’t have a water source.

 

Floral Forum

Cynthia Sanchez

Always clean all flowers (make sure no greens are in water as this produces bacteria and moldy, nasty water), provide a fresh cut and place inside a fresh bucket of water right when you come home from the market. This takes a long time to do but I can definitely tell the difference when I don’t clean flowers. By the day of the wedding, I really wish I had taken the time to clean and hydrate well. After the arrangements are made, check your water levels daily and refill if necessary. When it comes to delivering, the tighter things are packed up, the better. Don’t smash flowers but pack them tight and add newspaper or something to fill in between gaps to keep everything from moving around during your delivery.

 

I’m not sure about you, but as an aspiring wedding floral designer, those were some pretty helpful tips! Do you have any other tips & tricks or best practices when it comes to wedding delivery?

 

Mayesh Floral Forum: App & Tech Trends

Floral Forum: App and Tech Trends

 

Ah, the wonderful world of technology. In this day and age, as small business owners, it is crucial to use technology to both run and organize your business, as well as market yourself on social media. There are so many apps and tech trends out there that it can be hard to keep up, so we asked our tech savvy panel what some of their favorites are!

Almost everyone on our panel mentioned the most popular apps: Facebook, Instagram, Twitter & Pinterest. However, there were a few unique apps you may not have heard of that we’d love to share!

 

Floral Forum: App and Tech Trends

Shawn Michael Foley introduced us to one of his new favorite apps, TALNTS. TALNTS is a unique networking app intended to connect artists with other likeminded individuals. Shawn uses it to connect with photographers, models, and different industry professionals to possibly work or collaborate with. We all know how important networking is, especially as small business owners and independent professionals, and this app focuses specifically on that, down to your geo location. Sounds like a pretty cool and beneficial app to me – I don’t know about you, but I’m definitely going to check it out!

 

Floral Forum: App and Tech Trends

Two of our designers, Randi Eshelman & Carla Kayes, have both started using an app called HoneyBook. If you aren’t familiar, HoneyBook is a program designed for creative & event professionals to help streamline your wedding & event booking process. There are many awesome features to the app, including creating proposals, contracts and payment systems. You can customize the templates to your own specific branding, and connect the app to your website so everything comes through Honeybook.

Carla spoke very highly of the app: “I love HoneyBook. I signed up in December of last year and it has transformed my ‘office’ life and time spent on proposals & quotes… It looks beautiful & professional too! You can also link with other vendors on a particular job, and send referrals for jobs you are not available for. I highly recommend it!”

There are a number of these kind of programs out there, and it can be difficult to decide what will fit your needs best. So if you’re intrigued by HoneyBook but want to know all of your options before spending the money, we’ve done a little of our own research, and will be posting our findings in a more in depth blog comparing some of the apps in the next couple of weeks!

 

Floral Forum: App and Tech Trends

MileIQ is another one of Carla’s fave. It is used to record and make notes on any business-related drives, creating a log of those miles so that they can be claimed on your tax return. Chances are, many of you use your personal vehicle for work purposes, like driving to venues, meetings, and Mayesh, obviously 😉 But there is also a high chance that, as diligent as you try to be, not every last mile gets recorded. This app seems like such a convenient and helpful way to keep track of them, and make tax season just a little less of a headache!

 

Floral Forum: App and Tech Trends

Also suggested by Carla (you’re on roll, girl!) VSCO is a photo editing app for your phone. I, too, use it for all of the iPhone photos I post to Instagram, as it has a variety of clean, fresh filters and editing tools, and is super user-friendly. Carla says that it “really makes your phone pictures look like a professional took them with a great camera, and also lets your social media pages be cohesive in style & appearance. It’s so important these days to curate any image that you put on your business’s social media accounts!” I couldn’t agree more – keeping on brand is so important, as social media accounts really turn into your portfolio and a way for prospective clients to view your work and quickly decide if they want to pursue working with you or not.

While this is a nice little round-up of apps that are out on the market right now, we know there are more out there, and would love to hear what you’re using!

 

And a more specific tech question we’d love to ask you all – live video streaming, is anyone using it? Apps like Periscope & Snapchat have really gained momentum in the last year for professionals, and we want to know your thoughts on them, and if there is a place for them in the floral world!

Mayesh Floral Forum: Mother’s Day Inspiration

Mother's Day Inspiration

 

Can anyone else believe that we’re one week away from one of the busiest holidays in the flower industry? With Mother’s Day right around the corner, we asked a few of our Floral Forum designers to share some unique ideas to offer your customers. Beth & Jodi chimed in, keep reading for some fun Mother’s Day inspiration!

 

Floral Forum

Beth O’Reilly

As far as flower selection, novelty carnations can make a striking statement for Mother’s Day. The antique tones such as Antigua make for a unique offering and still allow for lots of room to make a more personalized design. Container choices are also a big sell for Mom’s day. Something that evokes emotion and can double as a keepsake is a great idea Try offering to your customers the option of taking something like gardening boots and tools and working them into a special design. Really it’s about letting flowers and design express the sentiment behind the flowers. Flowers have a way of saying what words cannot.

 

Floral Forum

Jodi Duncan

Succulents/echeveria in terrariums and in cloches are huge for us. Costume jewelry as an add on sale, incorporated into ribbon or wire on a vase is nice as well!
So there you have it! From unique containers to succulent terrariums, there are so many fun alternatives to the traditional Mother’s Day bouquet. What other fun ideas are you offering for all the special mamas out there?

And as a little added inspiration, here are a few gorgeous pulls to get your creative juices flowing! Which palette best represents your mom?

 

Mother's Day Inspiration

Mother's Day Inspiration

Mother's Day Inspiration

Mayesh Floral Forum: 2016 Wedding & Event Trends

Floral Forum: Wedding & Event Trends

 

We hope you enjoyed our first Mayesh Floral Forum discussing floral knives vs. shears! With wedding season upon us, this week we thought we’d ask our designers what wedding & event trends they are seeing for the 2016 season. While the response overwhelmingly pointed towards the natural, garden-inspired look, each designer offered a slightly different & unique perspective, so I’m just going to go ahead and lay ’em all out here!

 

Floral Forum

Cynthia Sanchez

The brides that are coming to me are wanting more greenery and they want things to look lush and natural. I’ve been doing more ceremony backdrops as well. Instead of an arch or altar flowers we might make a flower or foliage backdrop instead. There are also more brides paying attention to details, like napkin treatments & small vignettes for the bar area, cake area, etc. These are all small and simple designs where we might have loose greens and flowers with just a few candles, or a small cluster of flowers, but either way, I find my clients wanting to see more details throughout.

 

Floral Forum

Shawn Michael Foley

We are seeing a lot of “rustic/shabby” phasing out and being replaced
with what I call “heirloom”

  • Antique/vintage items & furniture that have been restored or updated to a new glory, mixed with garden styled flowers
  • It’s cleaner, polished and has an overall more professional look to it.
  • Mercury glass is phasing more into muted metals & smoother finishes
  • Peonies, peonies, peonies!
  • Brides are showing more and more interest in accent flowers like fever few, herbs, ranunculus, raspberries and pieris japonica

 

 

Floral Forum Randi Eshelman

White & blush are still the top colors for our brides this year, but some of our brides are adding burgundy or deep pinks as pops of color. Gold & rose gold accents everywhere, whether it’s the dinnerware, candle holders, floral vessels or accents on the tables – we are definitely seeing warmer metallic colors.

 

Floral Forum

Carla Kays

Bohemian style florals with brighter, bolder color schemes!

 

Floral Forum

Jerome Raska

Loose, airy, just-picked look for bouquets and centerpieces, earthy organic and natural look is far ahead of all the others!

 

Floral Forum

Veronica Cicero

More and more brides are included to loose, un-manicured garden designs incorporating interesting and unexpected textures in the foliage. In our case, the mix-matched vintage is graciously transforming into a refined rustic.

 

Floral Forum

Rachael Lunghi

I think people are experimenting more and not shying away from bright/bold color palettes as much! Although I still get the blush/neutral palettes here and there, I have many more clients who want to use bright blooms.

 

Floral Forum

Jodi Duncan

I’ve noticed weddings that happen in election years are more understated with regards to color and sometimes the overall grandeur as well. Everything is subtle with a “wait and see” approach. Brides are playing down their dresses with texture and opting for plain, understated fabrics All the texture seems to be showing up in flowers and foliages, so that’s exciting to see! Brides love an abundance of details for favors, tables, and so on. Too many details look like a rummage sale, so I try to persuade them to edit.

 

So what do you think? Do you agree with our designers, or are you seeing some different trends? Join the conversation and let us know!

Mayesh Floral Forum: Knives vs. Shears

Floral Forum: Knives vs. Shears

 

We’re back with the much anticipated first Mayesh Floral Forum topic! If you haven’t heard about our new series, be sure to check out our previous post to find out what this is all about and to learn a bit more about our awesome panel.

This is a question we’ve heard time and time again, and have learned that it is a somewhat ‘controversial’ topic. Every designer seems to have an opinion, and they’re stickin’ to it! We’ve become quite curious ourselves, so we asked our designers:


When it comes to cutting stems, knife or shears?

 

TEAM KNIFE

 

Floral Forum Floral Forum Floral Forum

 

The common theme here is the importance of protecting the stem & allowing maximum hydration to the flower. Most of these designers mentioned the risk of crushing the stem when using shears, which makes it much more difficult for the stems to drink the water. Some other reasons in the “pro knife” column…

Jodi: I can hold it and design at the same time (unlike shears that you pick up/put down)… Sometimes using shears/pruners/clippers is unavoidable when it comes to thick stems and cumbersome bunches… In a perfect world, always a knife, but we all know this world is far from perfect. We can at least endeavor to make it pretty! Here, here!

 

TEAM SHEARS

 

Floral Forum Floral Forum

 

As for the ladies on Team Shears, while they recognize the importance of preserving the stem and are aware of the knife users’ reasoning, they have their own opinions!

Rachael: If I used a knife, I’d for sure cut myself (me too, girl). I understand that they’re better for insuring an adequate amount of water gets to the bloom, but my blooms seem to be happy regardless. I do, however, always use a knife to trim leaves/thorns that fall below the water line.

Carla: I always have a pair of Ohana sheers in my hand and find that I can work faster using them over a knife. I do know that making sure you are using sharp clippers is important. You don’t want dull clippers that compress the stem as you are cutting as this can damage the stem’s ability to take in water and keep the bloom hydrated… I only use a knife for removing thorns on roses during processing.

 

THE MEDIATORS

 

Floral Forum Floral Forum Floral Forum

 

Veronica: Both! For flowers that have woody, hearty stems such as hydrangeas, roses, viburnum I tend to go for the knife and herbaceous stems my Japanese clippers.

Randi: It’s funny, when I first started out, I noticed other florists using knives so I assumed to be a “legit” florist, I needed to learn to use a knife. Later on, I realized that many other florists do not use knives, but since I taught myself to use it I had become faster at it than using shears. I have cut my fingers wit both shears and knives, so I don’t believe one is necessarily better than the other.

Cynthia: I don’t think it really matters which of the two you use. It really all has to do with preference and the task at hand. Nine times out of ten, I use a knife because I just move faster that way and my motions are more fluid, allowing me to focus on the flowers and the design a bit more. However, sometimes it’s just impractical for me to use a knife… Using a knife also requires a bit of practice.

 

THE VERDICT

 

It really comes down to your preference and whichever you are more comfortable with, however be aware of not damaging the stem and limiting the amount of water it’s able to take in. If you are going to use clippers, make sure they’re super sharp! Both Carla & Shawn mentioned Ohana clippers as some of the best. Shawn, though a fan of knives, recommends Ohana clippers because “they are sharp and produce a remarkably clean cut.”

So there you have it! You’ve heard the facts & opinions, now where do you stake your claim?

The Designers of the Mayesh Floral Forum

Floral Forum

 

We’re so excited to introduce a fun new blog series, and it involves you! We are always getting asked different questions about all things floral, and while we can answer them, we thought that the answers you’re really looking for would come from your peers. We’ve put together an “expert panel,” if you will, which we are calling the “The Mayesh Floral Forum.” When we see a question that seems to be trending, the Floral Forum will weigh in and share their advice and opinions on the matter.

Our hope for this series is that these posts turn into a space where you can learn from fellow designers, share your own thoughts & opinions, and ask the burning questions. Whether you’re a budding florist or an industry veteran, we encourage everyone to get involved!

Our eclectic group of Mayesh Floral Forum designers includes past & current Mayesh Design Stars, and some fabulous ladies from all over (who you might recognize from our Instagram takeovers). And without further ado, let me introduce them!

 

 

Floral Forum

 

Veronica Cicero
Anthology Co. // @anthologyco – Miami, FL

 

From an early age, it was clear that Veronica’s path would be in some sort of creative field. Shortly after graduating from art school in New York, Veronica started decorating parties for friends & visiting the flower market, and that was it! She has now moved her talents down south to Miami, where she has combined both floral design & event styling. Veronica describes her design style as playful, unexpected, and textural. To learn more about Veronica, check out the interview we did with her here! (Photo by @giannycampos)

 

Floral Forum

 

Carla Kayes
Carla Kayes Floral Design // @carlakayes – Southern California

 

From graphic design to owning a wholesale dried flower company, to starting her own floral design studio eight years ago, Carla has been in the creative field for as long as she can remember. Carla’s designs are natural, organic and lush, inspired by the flower garden she grew up tending to with her mom. More on Carla here! (Photo by @jenna_photo)

 

Floral Forum

 

Shawn Michael Foley
Hothouse Design Studio // @andtherealshawn – Birmingham, AL

 

Shawn, one of our current Design Stars, has a passion for creative expression, and is best known for his “Human Form Project,” an annually themed floral art/fashion series showcasing a fusion of beauty, blooms, and body. Shawn is dedicated to floral education, making him the perfect fit for the Mayesh Floral Forum. Check out our previous interview with him here! (Photo by Matt Mathews Photography)

 

Floral Forum

 

Randi Eshelman
Carte Blanche Design // @carteblanchedesign – Arizona

 

Four years ago, Randi left her corporate job in Commercial Real Estate to explore her love of floral design & the wedding industry. After doing a little freelancing on the side to get her feet wet, she took the plunge and started her own company, Carte Blanche Design. She is inspired by soft, organic and artistic floral design, and is so happy with her decision to take a risk and follow her passion! Read more about Randi & her journey as a designer here. (Photo by @danielkimphoto)

 

Floral Forum

 

Beth O’Reilly AIFD, TMF
Houston, TX

 

Beth started her career in the industry over twenty years ago. Her floral journey has allowed her to travel internationally as a product development designer as well as become one of the newest floral and event specialists on the Mayesh team. As a past Design Star you may recognize her from the Mayesh Youtube channel that is full of tutorials and products showcases. She has a passion for flowers and design and has created draw dropping displays that call upon her sculptural background as a 3D artist. Here is our interview back in 2014 when she became our Design Star!

 

Floral Forum

 

Rachael Lunghi
Siren Floral Co. // @sirenfloralco – Southern California

 

Rachael is your go-to girl for all things bohemian & free-spirited. She first started out with a design/styling/coordination business, Lace and Likes, but when clients kept asking her to help with their flowers, she decided to give it a try! After slowly educating herself and lots of practice, she eventually fell in love with flowers, and Siren Floral Co. was born. Learn more about Rachael on our blog! (Photo by @keithasavage)

 

Floral Forum

Cynthia Sanchez
The Blooming Bud // @thebloomingbud – Southern California

 

Cynthia has been doing floral design off and on for twelve years. After working in a flower shop in high school, she decided to study Interior Design, and worked in that field for a couple years. She was soon reminded of her love of working with her hands, and more specifically, flowers, and decided to quit her job at a top commercial design firm in Orange County, CA to pursue her dreams and start The Blooming Bud! She describes her style as ‘whimsically balanced’ – isn’t that the greatest description?! Want to know more? Check out her interview here! (Photo by @coriklecknerphotography)

 

Floral Forum

 

Jerome Raska AIFD, AAF, PFCI, CAFA, CF
Blumz by JR Designs // @blumzbyjrdesigns – Detroit, MI

 

Jerome, our other current Mayesh Design Star, has been in the floral industry for over twenty five years, starting out in the fashion industry as a visual merchandiser and fashion coordinator. He worked at a farmer’s market in the summer months selling garden flowers and creating bouquets, and eventually did some small weddings. When he was given the opportunity to buy a small floral shop, Jerome jumped at the opportunity, and the rest is history! More on Jerome here.

 

Floral Forum

 

Jodi Duncan AIFD
Jodi Duncan Designs // @jodiduncan – Norris City, Illinois

 

Jodi, former Mayesh Design Star, is a full-service florist in her hometown of Norris City, Illinois, providing floral design and wedding planning services as well as rentals. She has been a long-time fan of TED Talks, and when she recently had the opportunity to apply to be a speaker at a local TEDx event, she jumped at the opportunity to share her passion for flowers with her community. Check out our follow-up interview to her experience as a TED speaker!

 

Floral Forum

Mandy Majerik AIFD, PFCI
Hothouse Design Studio // @hothousedesignstudio – Birmingham, AL

 

Mandy (yet another former Design Star!) has been surrounded by flowers for as long as she remember, as she grew up in her Grandmother’s flower shop. With a background in Interior Design and floristry in her blood, Mandy started Hothouse Design Studios in Birmingham, AL, where she also acts as a Wedding & Corporate Specialist. Here’s a little throwback interview we did when she became our Design Star back in 2011! (Photo by Matt Mathews Photography)

 

Now that you’ve gotten to know our designers, stay tuned for our first official “Mayesh Floral Forum,” with questions coming from you!

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