Posts Tagged “mayesh design star”

Mornings with Mayesh: December 2017

Mornings with Mayesh replay

Here’s the replay of December’s Mornings with Mayesh featuring answers to YOUR flower questions and a Q&A with our 2018 Mayesh Design Star, Kaylee Young of Flourish! Also, be sure to watch to get an EXCLUSIVE discount promo code to use toward your 2018 MDS workshop tickets! Keep on scrolling if you are looking for the show notes. Enjoy and post your questions for next month’s show in the comments below!

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • https://www.mayesh.com/flower-411-december/
  • Happy holidays everyone! Christmas can get boring with the same color palette and evergreen scheme but there are ways to make it sparkle! Here are a few ideas for some higher end flowers and foliages.
  • Euphorbia fulgens is available now and can bring a modern flair to your arrangements. It is tall and has a dramatic arch that adds visual interest & movement and it comes in the familiar red and white seasonal colors. A relative to the poinsettia family, it bleeds that trademark milky sap. Make sure to wash your hands after handling this product as the sap is slightly toxic.
    EUPHORBIA FULGENS
  • Ranunculus are in good production from Holland and we are seeing a lot of the fancier Clooney and pom pon varieties returning to our inventories. Since these are sold on the auction in Aalsmeer, pricing can fluctuate and some *in demand colors are a little pricey. Always consult your Mayesh rep about pricing when procuring novelty flowers.
    RANUNCULUS POM PON
  • Amaryllis are more stylish than ever and make a gorgeous focal point in any arrangement. New varieties are showing up every year in crazy cool variegated patterns, unusual colors and some with multiple petals. My favorite is the green Valley variety, they fade to an almost perfect match to the Mayesh logo color.
  • What about greens you say? Well, there are lots of novelty alternatives to your standard Christmas greens being supplied by our friends in the Pacific Northwest and beyond. Why not try some Blue Spruce or gold Cryptomeria instead? Using novelty and unusual colored Christmas greens allow you to move out of the standard color palettes and create your own unique holiday style.

  • As always, visit our website to see the complete list of seasonal availability!
  • Question from Cari: I just was curious about this.  When I go to my local wholesaler and walk around the cooler, how can I tell which flowers are the freshest?  Is there a secret code?  Thanks!
    • First off, we only use the freshest flowers for filling pre-orders. By pre-ordering in advance you are guaranteeing that your order is being filled with only the freshest flowers! During our busy seasons, we encourage that you place pre-books 2 weeks or more in advance. If you choose to come in and shop our inventory, just ask your rep which flowers are the best! We stage our shipments as they arrive early in the week so it’s easy for our crew to pull pre-book orders and reserve those flowers for deliveries. If you are a regular walk-in client it’s easy to spot which ones are the freshest. Once a week we sort through our open inventory and eliminate anything that looks like it’s ready to perish. Then everything gets consolidated and merchandised. If ever in doubt, just ask your rep!

 

FLOWER CARE

  • What’s the best trick for keeping cut flowers as long as possible? I’ve been using pennies lately. Thanks!
    • There are many aspects to maintaining healthy flowers but we will cover the basics of temperature, food, and handling:
      1. First and foremost is proper cold chain management. Flowers don’t like temperature fluctuations and by maintaining a constant temperature between 36 & 42 degrees you are keeping them in stasis which greatly extends their shelf life.
      2. Use the right kind and amount of floral food. Know which flowers need a bulb food formula and which will take a standard solution. MORE IS NOT BETTER! Always follow the manufacturer’s directions.
      3. Always cut your stems at an angle with a sharp, clean implement. This helps with the uptake of water by not blocking the stem uptake. Don’t let water sit on the surface of leaves or petals as this can activate botrytis spores which are present on all flowers and greens. Keep your stems stored loosely in your buckets so that air can flow through them.
    • Keep your water and vases clean! I cannot stress this one enough. I always say if you would want to drink the water neither do your flowers. It is very important to change your water daily and keep it crystal clear-that means there are no bacteria clogging up the stems. This is the number one reason most flowers die prematurely. Gunky gross water is a sign that YOU are not properly handling your flowers and that they have been left to sit like that too long.
      Adding a few drops of bleach will keep your bacteria growth down. Keep those buckets and vessels clean. Residue can create more bacteria growth.
  • Question from Susan: Are magnolia leaves best stored in or out of water?
    • You definitely can leave them in water, they hold up well as a cut stem. You can also use glycerin to treat them (there are instructions online) to help preserve the leaves. Magnolia leaves will curl slightly as they dry in arrangements or in a garland. They can be stored for years if well cared for. You can also use a foliage sealant on them.
    • In Phoenix, we have a fairly quick turnover of greens. We dry store many of our sturdier greens in giant Rubbermaid storage tubs with locking lids. The bins keep the foliage from dehydrating and they can last up to a couple weeks before needing hydration.

 

FLOWER DESIGN

  • Question from Carrie: I have been designing for 17 years.  I feel like I put out really classy high-end arrangements and then for some reason I feel like I have never put together a flower arrangement and I struggle and work to bring it back up to my standards.  Sometimes it just never gets there.  The arrangement is ok, but does not have that wow factor.  Do other florists ever feel this way, and if so how do they get their mojo back.  Where do they go for inspiration?
    • This is actually a quite common phenomenon with floral designers and artists. Most of us go through periods when we feel really on fire and then, at other times like, we feel like we just got out of basic training and are all thumbs. I myself went through a period of burn out every 4-5 years as a designer and needed a recharge every so often.  The hardest part of being a florist maybe seeing yourself confidently and assertively. You must really know who you are, what your brand is and learn to curate that well. All florists feel insecure about their work.Take time to reinvent yourself if you need to, or take classes on design that are out of the box for you. Network with other florists( a wonderful thing I see happening with our younger florists), even doing a swap-the-shop trade once in awhile and see yourself from another florists friend perspective.We can all learn from each other…even those who think they “know it all” as designers. Staying relevant means staying fresh and looking at the world with open eyes.
  • Question from Erica: Please show us how to make the large 7ft floral hoops and how to prop it up.
    • There is a tutorial from our Mayesh design star Christy Griner on this one.
    • And we talked in more detail on how to go about creating the base on your own if you are so inclined. You can watch the reply here: https://www.mayesh.com/mornings-with-mayesh-november-2017/
  • Can you do a tutorial on a wildflower wedding bouquet?
    • I would be happy too! I see a new video design series in my future! I also teach workshops here in Carlsbad. I will try to put together a video for this and other bridal bouquets if y’all are interested.
  • Pantone just announced the color of the year to be Ultraviolet💜. It’s a great color, and I would like to see Mayesh’s approach to designing with it.
    • We will see if we can make that happen!

 

FLOWER BUSINESS

  • Question from Jayme: What does an average floral/wedding shop look forward to when purchasing from you versus other suppliers? I’m just starting out after a long career in a non-artistic but rewarding occupation. I have always worked with flowers but was mostly self-taught until I took a course last year. To gain experience I think I should intern and not necessarily take more courses, but more hands-on experience. I don’t want to run a full bridal business, but perhaps freelancing, photoshoots, events. Is interning a good idea? How do you go about finding a place to do this? I’m not sure other designers would hire someone with as little commercial experience on my resume. How do you even go about getting freelance jobs? Is it all word of mouth?I do love workshops and the skills and networking they provide. I don’t want to work in a shop. Any thoughts from your experts?
    • To address your first question: Mayesh specializing in working with wedding and event florists and designers. We carry an extensive collection of unusual and high-end flowers from around the world. We also have dedicated sales reps who are assigned to each of our customers. Those sales reps are like your eyes and ears in our warehouse. They can alert you ahead of time to the best products available as soon as they know about them.
    • We also do something unique in the industry called a My Mayesh Pull were we custom pull orders for you based on your color palette and budget. Check out our IG for more examples of this.
    • In regard to your other questions: the best way to get started in this business is either interning with studio and event florist and shops who specialize in wedding work. I would also work in a regular brick and mortar flower shop too because the floral business is very diverse and complex and there really is so much to learn. It is an art form but mechanics and certain skills must be learned to bring that art to life.
    • There are many online videos as well.Aside from our own which are top notch, look for European produced as well. European designers are trained very well and must pay special attention to proper mechanics.
    • It takes years of practice to not only hone your skills but your confidence as well. But if you are naturally artistic, good with color and proportions, good at accounting and business, marketing etc… and are ready for the hard work and grit it takes to be a florist you can fake it til you make it- well until you do! Best of luck to you 🙂
    • At Mayesh, you get sales reps who know all the trendy flowers, colors, and design techniques. You also get our epic customer service. We want you to be completely satisfied with your experience with us! My customers are my extended family and I want them to be proud enough of the services I provide that they recommend me to all their florist friends.

 

 

MARKETING NEWS

  • Question from Rebecca: My website doesn’t pull up on a smartphone looking like it looks on a computer. Is it worth it to invest the money to redo my website so it’s smartphone compatible?
    • My two cents: absolutely-most consumers will leave your site within seconds if they can’t pull it up on their smartphone. You can’t get that attention back. And make it user-friendly…they will leave if it doesn’t work well either.
    • Yes, yes and yes! I recently redesigned the Mayesh website and it was imperative that our new site was responsive – meaning that it adjusts itself based on the size of the browser – from a full-size monitor to a mobile device. Studies show time and again that user experience is critical to them actually staying on your site, so this is one component to that. It needs to be fully functioning on smartphones.
  • Instagram news – can you tell this is my favorite news to share?
    • Instagram Stories highlights on your profile page: https://techcrunch.com/2017/12/05/instagram-stories-highlights/
    • This is old news apparently and dates back to August/September but I’m just seeing it on my end for the last couple of weeks – but you can watch IG stories on your desktop!

 

KAYLEE YOUNG INTERVIEW

  • So you were first trained in a more traditional flower shop, and then learned from some studio designers like Tinge… how did both of these educational experiences influence your mechanics and design style? Do you think it’s a combination of the two?
  • What is your design philosophy / where do you draw inspiration?
  • Tell us a little bit about your mood boarding process and how it helps you as a designer…
  • What is your hope for each attendee to walk away with at the end of each MDS workshop?

 

 

Now we have a few announcements regarding our workshop. First, we finally can announce the Mayesh Design Star Flower Workshop ticket giveaway …. drumroll please …. the winner is Flower Girls in Thibodaux, Louisiana. You will receive a free US workshop ticket or you can apply that amount to our international workshop ticket!! Congratulations!

Next, we have a very special promotional code just for our Mornings with Mayesh viewers as a thank you for tuning in each month. Watch the video to get the code!

 

If you have any questions for next month’s show, be sure to post them in the comments below or send them via our contact page!

Happy holidays and have a wonderful New Year!!

MDS Workshop Venue Feature: 255 Miami Studio

 

We are just over a month away from our first official workshop of the 2018 MDS Workshop Tour: Curate & Create with Kaylee Young of Flourish by Kay! We’re excited to share the venue for our Miami workshop this coming January: 255 Miami Studio.

 

Located in the heart of the Wynwood Arts District, 255 Miami Studio is a photo studio & event space with high ceilings, an open floor plan and plenty of natural light. Its clean white walls will create a simple gallery aesthetic and provide the perfect backdrop for the gorgeous flowers hand-selected by Kaylee and the professional photographs of each student’s work by fine art photographer Nicole Clarey.

{A great bonus, is that the studio has its own gated parking lot so you won’t have to drive around trying to find street parking!!}

 

Studio 255 Wynwood

Studio 255 Wynwood

 

While the space is clean & minimal, the neighborhood is anything but that. For those of you unfamiliar with the area, the Wynwood Arts District is a vibrant neighborhood home to over seventy galleries, museums, and collections. It is most famous for The Wynwood Walls, a unique outdoor destination featuring huge, colorful street murals by artists from around the globe.

 

255 Miami Studio Wynwood

 

We couldn’t be more excited to host the Miami workshop in a neighborhood so rich with culture, and with its vast selection of bars and restaurants, you’ll have no trouble finding a place to enjoy a meal or a drink with your new flower friends! So if you’re in Miami or surrounding areas and you haven’t gotten your ticket yet, come join us for what’s sure to be an amazing & educational workshop!

 

MIAMI TICKETS

 

2017 Mayesh Design Star Bloopers

MDS Bloopers

Christy always says “it doesn’t have to be perfect to be beautiful!” and in this case, it doesn’t have to be perfect to be absolutely adorable! Here are some bloopers from our year of filming the 2017 Mayesh Design Star video series with Christy Hulsey of Colonial House of Flowers. Shout out to Justin Peay for catching all the silliness behind the scenes!

Photo: Nicole Clarey Photography
Video: Justin Peay Productions

Mayesh Design Star: Unexpected Holiday Floral Arrangement

MDS: Unexpected Holiday Arrangement

In the last episode of her Mayesh Design Star series, Christy shows us two different holiday arrangements that focus on unexpected flowers for this special time of year. We all love seasonal flowers but here are some different and interesting alternatives this season.

We would like to thank Christy and her team at Colonial House of Flowers for an amazing year as the Mayesh Design Star. We would also like to thank Justin Peay of Justin Peay Productions for making a beautiful video series for 2017. You are all incredible!

Featured Products
Red arrangement: Freedom rose, Matador rose, burgundy dahlia, celosia, fiddlehead (aka monkey tail aka fern shoot), China fir, cedar, magnolia leaves, jasmine vine, mini cymbidium, and ranunculus.

White arrangement: cedar, huckleberry, silver dollar eucalyptus, jasmine vine, white anemones, white ranunculus, bunny tail, Wendy spray rose, viburnum berries and astilbe.

Materials used: Lida vase by Accent Decor (red arrangement), Chelsea vase by Accent Decor (white arrangement) and Oasis wire netting.

 

 

MDS: Unexpected Holiday Arrangement

MDS: Unexpected Holiday Arrangement MDS: Unexpected Holiday Arrangement MDS: Unexpected Holiday Arrangement MDS: Unexpected Holiday Arrangement

 

Host: Christy Hulsey,  Colonial House of Flowers
CHOF Team: Kaitlyn Baxter, Amanda Currier, Lanier Hays, Taylor Ellen
Styling: Whitney Downs, Whitewood Events
WE Team: Erica Cleary, Ashley Stalvey
Videographer: Justin Peay Productions
Photographer: Kelli Boyd Photography
Floral Supplies: Accent DecorOasis Floral ProductsDesign Master
Napkins and Runners: Alanah Textiles
Table Linen: BBJ Linen
Plates: R. Wood Studios
Studio Space: Roxie Remley Fine Arts Building
Hair & makeup: Jessica Belfry, Hustle & Blow Dry Bar

Slow Flowers Podcast feat. Pat Dahlson & Christy Hulsey

Slow Flowers Podcast Debra Prinzing Pat Dahlson Christy Hulsey

 

If you’re not a regular listener of the Slow Flowers Podcast then you probably missed last week’s episode featuring our very own 2017 Design Star, Christy Hulsey, and Mayesh’s CEO Pat Dahlson!

Debra Prinzing, founder of Slowflowers.com, attended our Mayesh Design Star Workshop in Portland back in October and used it as the perfect opportunity to sit down with both Christy & Pat and pick their brains about flowers. It’s a fabulous episode – Debra learns more about Christy’s flower journey, and has a fascinating discussion with Pat about the wholesale world and his thoughts on the Slow Flowers movement and how wholesalers & small American growers can work together.

 

Give it a listen and let us know what you think in the comments below!

 

Slow Flowers Podcast Episode 324

 

2018 Mayesh Design Star Workshop Giveaway

Mayesh Design Star Workshop Giveaway

 

After an incredibly successful 2017 Mayesh Design Star Workshop Tour, planning for our 2018 tour with our new Design Star, Kaylee Young of Flourish by Kay, is well underway! This year we’ll be visiting four U.S. cities – Miami, Charleston, Santa Barbara & Salt Lake City – to give our community the experience of over a day of designing, learning & networking! We’re kicking everything off by giving away ONE TICKET to a 2018 MDS Workshop of your choice! The winner is responsible for travel & accommodations, with Mayesh covering the cost of a U.S. workshop, a $695 value.

P.S. You may have heard that we are offering an international workshop experience this year as well, so if you win and would prefer to go to Quito with us, then you may apply the $695 towards this ticket.

 

Here’s how the giveaway works:

  • You must follow @mayeshwholesale on Instagram
  • REPOST the official contest picture found on Instagram and use the hashtag, #MDSflowerworkshop2018
  • Enter by December 9, 2017 (you may enter as often as you would like)
  • Winner will be selected at random
  • Winner will be announced on December 12, 2017

 

Enter today for your chance to experience a Mayesh Design Star Workshop – learn from a Mayesh Design Star who has vast experience with wedding & events, work with the best seasonal flowers Mayesh has to offer, take home the vessel that you designed in, add professional photographs to your design portfolio, network with passionate designers & more! Get more details about the workshop tour including cities & dates here.

P.S. If you RSVP for a seat at a workshop, as each is limited to 30 students, and you win the giveaway, you will receive a full refund.

Don’t waste time and enter now!

 

Mayesh Design Star Workshop Giveaway

 

TERMS & CONDITIONS

By entering the giveaway, you agree to the following terms and conditions:

-Mayesh Wholesale Florist, Inc. reserves the right to close the giveaway at any time should the number of respondents become unmanageable.
-Mayesh reserves the right to change the parameters of the contest.
-Dates and times are subject to change based on need.
-No purchase necessary.
-Giveaway is open to floral designers who live in the United States and are at least 18 years old.
-Due to large prize value, the prize winner may be subject to U.S. taxes, a Form 1099 will be required. If this is the case, we will need to collect the name, address, and social security number of the winner(s). Sponsored by Mayesh Wholesale Florist, Inc 5401 W 104th Street, Los Angeles, CA 90045

Contact us with any questions or concerns at http://www.mayesh.com/contact-us/

By registering, you have read, understood, and agree to the following:
By participating in this contest, entrants agree to release Mayesh Wholesale Florist, Inc. (Sponsor) and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the sweepstakes and each of the respective parents, agents, affiliates, subsidiaries, advertising and promotion agencies, prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives, and assigns (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, in whole or in part, directly or indirectly, from participation in this contest and/or acceptance or use of any prize. Entrants authorize Released Parties to use their name, voice, likeness, biographical data, city and state of residence and entry materials in all media no known or hereafter discovered, for any purpose, including without limitation, in connection with and to promote, market or advertise, the contest, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winner’s list, if applicable, unless prohibited by law. Sponsor is not obligated to use any of the above-mentioned information or materials, but may do so and may edit such information or materials, at Sponsor’s sole discretion, without further obligation or compensation. By submitting entry materials, entrants acknowledge that they understand and agree that the Released Parties’ use of material containing features and elements similar to or identical with those contained in entrants’ entry materials does not entitle entrants to any compensation. By entering and/or participating, entrants waive any right of action against the Released Parties in connection with the Released Parties’ use of any material (or any part thereof), whether or not the material contains features or elements similar or identical to those contained in entrants’ entry materials.


Mayesh Design Star: Floral Hoops

In this episode of Mayesh Design Star, Christy demonstrates how to make a cost-effective and stunning floral hoop. In the past few years, these hoops have gained popularity in weddings and now in events – from boutonniere size to 7 feet tall. Floral hoops are a fun and easy way to make a show-stopping piece without breaking the bank. This is definitely thinking outside the box (or vase). Scroll down to watch the video and view the pictures from th

P.S. We asked Christy where to purchase the large event hoop and she recommends to connect with a local welder who can create a great custom piece for you. A great addition to your rental inventory!

Featured product: Huckleberry, passion vine, silver dollar eucalyptus, camellia, Elaeagnus, smilax, Eden Romantica garden spray rose, white ranunculus, Pennisetum or bunny tail and pepper berry.

Supplies needed: Hoop of desired size and material, clippers, water source (flower pick or Ecofresh bouquet wrap), wire or zip-ties, Design Master Petal Proofer, and Design Master Foliage Sealer.

 

 

Floral Hoop Bouquet Floral Hoop Bouquet Floral Hoop Bouquet Floral Hoop Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop

Host: Christy Hulsey,  Colonial House of Flowers
CHOF Team: Kaitlyn Baxter, Amanda Currier, Lanier Hays, Taylor Ellen
Styling: Whitney Downs, Whitewood Events
WE Team: Erica Cleary, Ashley Stalvey
Videographer: Justin Peay Productions
Photographer: Kelli Boyd Photography
Floral Supplies: Accent DecorOasis Floral ProductsDesign Master
Napkins and Runners: Alanah Textiles
Table Linen: BBJ Linen
Plates: R. Wood Studios
Studio Space: Roxie Remley Fine Arts Building
Hair & makeup: Jessica Belfry, Hustle & Blow Dry Bar

Save the Date | MDS 2018 Workshop Dates

Mayesh Design Star Workshop Tour 2018 Dates

 

While it is mind blowing to us that we’re already nearing the end of our first Mayesh Design Star tour, we are so excited to embark on our second tour of floral design workshops with our brand new Design Star Kaylee Young of Flourish by Kay!

We all know how quickly time flies, so with 2018 fast approaching we wanted to announce next year’s tentative dates and locations. We are still finalizing them but wanted to share where we’re at to start getting you all excited!

This year, each workshop will take place over more than just a day, with a welcome cocktail party and possibly even a short activity the evening before! With so much material to cover and people traveling from sometimes up to a state away, we’re excited to get an early start and provide plenty of time to get to know one another before diving into the rest of the workshop.

So without further ado, our 2018 MDS Workshop Tour Dates!

 


 

FOUR US CITIES 

 

JANUARY 22 & 23  |  MIAMI, FL

 

MAY 21 & 22  |  CHARLESTON, SC

 

AUGUST 6 & 7  |  SANTA BARBARA/OXNARD, CA

 

OCTOBER 15 & 16  |  SALT LAKE CITY, UT

 

 

THE MAYESH DESIGN STAR INTERNATIONAL EXPERIENCE

 

MARCH 12 – 17  |  QUITO, ECUADOR

 


 

More details to come in the very near future, but be sure to pencil us in for at least one of our 2018 workshops! It’s going to be a good year guys, we promise.

 

Mayesh Design Star: How To Work With A Stylist

Styled Table - how to work with a stylist

In October’s Mayesh Design Star video, Christy Hulsey is joined by Whitney Downs of Whitewood Events to explain the benefits of working with a stylist. Creating a relationship can save so much time in the creative process, which ultimately saves you money as well! See what Christly looks for in a stylist and what Whitney looks for in a florist to execute a perfectly curated wedding or event.

Accent Decor items:
Prive Compote
E+E Napkin Rings
Chelsea Vases

Host: Christy Hulsey,  Colonial House of Flowers
CHOF Team: Kaitlyn Baxter, Amanda Currier, Lanier Hays, Taylor Ellen
Styling: Whitney Downs, Whitewood Events
WE Team: Erica Cleary, Ashley Stalvey
Videographer: Justin Peay Productions
Photographer: Kelli Boyd Photography
Containers + Napkin Rings:  Accent Decor
Floral Supplies: Oasis Floral ProductsDesign Master
Napkins and Runners: Alanah Textiles
Ribbon: Silk & Willow
Table Linen: BBJ Linen
Plates: R. Wood Studios
Table + Chairs: Ranco Tent Rentals
Capiz Shell Calligraphy: Whimsy B. Paperie
Studio Space: Roxie Remley Fine Arts Building
Hair & makeup: Jessica Belfry, Hustle & Blow Dry Bar
Wardrobe Styling: Katie Foley-Jacobs, Cheeky Peach
Additional Wardrobe items provided by: Banana Republic & Cobblers Bench

 

Styled Table - CenterpieceStyled Table - how to work with a stylist Styled table - flowers Styled Table -flowers Styled table - table setting Styled table - place setting and name card Styled table - table setting Styled Table - how to work with a stylist

Get to Know our 2018 Design Star

 

By now you probably know that our 2018 Mayesh Design Star is Kaylee Young of Flourish by Kay, so we thought now was a good time to get to know Kaylee a little bit better and learn about the designer behind the flowers!

We hope you enjoy spending a few minutes with Kaylee below, and can’t wait to share next year’s workshop tour dates with you all in the very near future!

 


 

First of all, congratulations! We are beyond excited to have you board as our next Design Star… it’s going to be a fun year! For everyone dying to know more about you, can you just give us a little background on yourself, and how you ended up in this crazy wonderful world of flowers we find ourselves in? 

When I was 18 years old, I took a career aptitude test in college to help me determine which career was right for me, and the top career that was considered for me was ‘Florist.’ I’d literally never thought about flowers before, but I was intrigued by the idea so I signed up for a beginner floral design course at night. That’s when I decided I liked flowers and I really wanted to learn floral design. After that I bombarded the flower shop by my house, dropping off resumes every 6 months or so until they finally hired me! Took about 2 years, but I wore them down haha! After working in shops for 3 years, I moved over to the event floral side of things and started my own business, Flourish. It’s been a crazy ride but I just love what I do so much now. I can’t imagine living a life where I’m not designing and styling and creating beauty. I feel so fortunate that I get to do this for my career.

 

Can you talk about your style & design philosophy?

My design philosophy is all about creation & curation. I’d say beautiful floral design is made up of 50% the curation of the flowers and materials, and 50% creating the design with good technique. Being very intentional about my inspiration and ideas, and thoughtfully preparing my flower order has helped me to refine my design skills so much and produce the best results I possibly can.

I also believe being a good floral artist is a balance of striving for perfection and just ‘winging it’. I had to learn to trust myself. But once I did, that’s when I started creating all my best work.

My style is a mix of maximal and minimal design (is that a thing?) There isn’t necessarily one type of design I really love. I just love when everything looks pieced together perfectly, when the design feels like it makes its surroundings come to life, and the colors and product chosen compliment each other nicely. My goal is to come up with a feeling for each arrangement that I make and to make it match the scene that it will fit into perfectly. I like to challenge myself to use new types of flowers, or add more flowers, or less. Sometimes the design ends up totally different than what I thought it would in the beginning. But as long as I get the feeling of the arrangement right, I feel good.

 

Mayesh Design Star Flourish by Kay

 

Cliché question, but I love hearing the unique answers people have! So… where do you draw your inspiration from?

Most of my inspiration stems from something small. Whether it be a single bloom, or a striking color, a feeling I get when I look at a photograph, or an outfit on the runway. My inspiration usually starts as something small, and then I build around it with more ideas. I love going into the city for inspiration. I like to people watch and feel the energy there. It makes me feel inspired and like anything is possible. I also like to watch other artists work on things and read about their stories. I literally know nothing about making clothing, but whenever I watch the show “Project Runway” I always walk away thinking,”Yes! If they can make clothes out of stuff from the hardware store I can do anything!”

Another thing that I think is really important, is admitting when I feel worn out or uninspired and just throwing on some sweatpants and binge-watching The Office with a pint of Ben & Jerry’s. By learning to take breaks and turning down some jobs when I feel burnt out helps me to feel inspired and to feel energized when I want and need to be.

 

2018 Mayesh Design Star Flourish by Kay

 

We are all about educating and being a resource for our customers, both new and old. What are your thoughts on education within the industry, and why do you think it’s important?

I think floral education is so important! It can be difficult to attain all of the knowledge that is out there about flowers. There are so many flower types and techniques and there is no one particular way to do anything or even learn anything. I think one of the best ways I’ve learned is by watching other florists (all with different styles and techniques) design and work and taking my favorite ideas from each person to come up with my own technique and style. I love that Mayesh strives to be a resource, too. It’s been amazing shopping with a rep who can suggest things I’ve never heard of and send me pictures, or I can look through their flower library online. It’s helped me to learn so many new flower types and new things being able to ask my Mayesh rep any questions I might have.

 

What are you most excited for next year as the Mayesh Design Star?

I am so excited to collaborate with Mayesh to deliver some amazing workshops! It is going to be SO MUCH FUN! I’m excited to meet everyone and learn about them and what makes them feel inspired, and create some beautiful things together.

 

Mayesh Design Star Flourish by Kay

 

Okay, this can be totally unrelated to flowers! What is a random or fun fact about you, to get to know the person behind the design?

A fun fact about me is that I HAVE to have my diet coke & gummy candy before I start arranging flowers. It’s like a ritual now. I go to the store and get my drink and my treats, blast some music, and I’m ready! That’s how I start out designing every time.

 

Mayesh Design Star Flourish by Kay Brian Whitt Photography

Photo by Brian Whitt Photography

Mayesh Design Star Flourish by Kay Lauren Balingit Photography

Photo by Lauren Balingit

Mayesh Design Star Flourish by Kay

 

For more of Kaylee’s work, make sure to check out her Instagram!

 

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