Posts Tagged “marketing”

Mornings with Mayesh: Instagram, Facebook & Website Tips

Mornings with Mayesh: Instagram Tips

Join me for a special edition of Mornings with Mayesh. With the help of some brave volunteers, I reviewed a select group of Instagram, website, and Facebook pages. If you’ve been looking for real-life social media examples for florists and floral businesses, then you don’t want to miss this replay.

Scroll down for simple tips & tricks to increase your Instagram, Facebook and website game!
Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

INSTAGRAM, FACEBOOK & WEBSITE REVIEWS

  • Tracy: Instagram: https://www.instagram.com/woodlandfloraldesign/ 
    • Include where you are located in the description.
    • You have the email button, which is great!
    • You are using a combination of geo special hashtags and regular hashtags – good job!
    • I see a couple of responses to the comments on your posts. Try to respond a bit more to engage with your followers.
    • I don’t see any Story highlights
      1. are you using stories?
      2. maybe try creating stories around your events and use the highlights to show off your favorite work or work that you think will speak to your future potential clients.
  • Erica: Website: www.luxealtars.com
    • Hi Erica, here are a few things that stick out.
      • Where are you located? I can’t find any indication on where you are at and this hurts your SEO
      • Your homepage is beautiful, but with the white draping at the backdrop for some of your white text, it makes reading your text quickly really difficult.
      • It looks like this is a new website that you are working on, but adding some content will be beneficial. Having a blog that you can write a summary of your events and post some pictures while including the details of where the event took place is a great way to help your SEO and help people find y our business.
      • The request quote page doesn’t have a form.

Chelsea: Instagram: https://www.instagram.com/TopoftheHillDecor/ 

  • Your link is for a Facebook page, not your own website. I think you are losing out on potential traffic to your site. Plus, you do not own Facebook or IG … they could disappear tomorrow and so would your digital footprint. It is essential for businesses to have a website. How do people order your amazing wreaths? Make it easy for them.
  • I like that you provide all of the business button options – call, email, and directions. However, is the directions button going to your business? It appears that it is going to the city in which you are located. So I would be sure to update that immediately either with the correct address or remove that option.
  • As with the previous review, are you using stories??
    Here’s a link to our blog about why you should be using stories and some tips to get started:

    1. https://www.mayesh.com/instagram-stories/
    2. This article is back from April and it was reported that there were 300 million daily active users for Instagram stories. I was able to find a report that says that in June, that number had already jumped to 400 million daily active users. If you are not on the Story train, jump up on it today!

 

  • Jennifer: Instagram: https://www.instagram.com/huntressflorals/
    • You business IG page is great will all of the bio page features being used. By the way, it will take about a day and a half for me to drive there by car according to Google Maps!
    • Love your IG stories and highlights – this is such a great way to show off your business and have it been front and center when people head to your page.
    • You are also using a great combination of hashtags and reply to comments
    • You are doing so much right and are a great example for some of you who may be struggling with their IG game.
    • I think if you wanted to try to elevate your game a little more here are a couple of thoughts:
      1. Think of ways to engage with your audience a bit more with your regular posts. Instead of just a statement, ask a question like “what is your favorite flower in this design?” or “what you do think about what we found at the market today?”.
      2. Be sure to use call-to-actions in your stories, by adding a link and having them to “swipe up” to head to your website.
      3. And have you thought about having a landing page on your website just for IG. This is something that I plan on working on for Mayesh. I’ve seen others use programs like LinkTree, but you can easily create a page on your own website – people can still get to your article on  SD Voyager, but can also get to other vital places on the web for your biz.
  • Whitney: Instagram: https://www.instagram.com/emeraldevv/
    • You’ve got all of the basics covered and you are using a business page – yay!
      1. Like Top of the Hill Decor, you have a directions button, but not a specific address, so I would turn that off or update it so there is a full address.
      2. For your email address, and I’ve seen this with a few others as well if you have a website that means you have a domain. I suggest having your email address with your domain, e.g. whitney@emeraldevv.com instead of using a Gmail account.
    • I like that you are asking people to head on over to your blog or website – keep on filling that funnel!
    • Think about having a collection of photos from the same event or within a certain color palette when creating your individual posts. It might help make a bigger impact when people scroll through your page. For example, grouping your daffodil pictures or your floral jewelry images.
  • Tracy:
    • From Tracy: I just found your “Mornings with Mayesh” today and want to thank you so much! I love learning and love listening to all the advice from fellow florists! I am a “one-man show” wedding flower business in Chehalis, WA… I have more work than I can handle so I’m not really needing more business but just want to make sure my Instagram/Facebook, etc look professional.. My question is regarding Instagram… I am fairly new to it (about a year) and feel like I’m using the right hashtags but can’t seem to get a respectable amount of followers! 🙂 Any suggestions?
      https://www.instagram.com/memoriesinbloomchehalis/
      https://www.facebook.com/memoriesinbloomchehalis/ 
      http://www.memoriesbloom.com/
    • Bravo Tracy with your success – that is great! And don’t forget that having a great number of followers is lovely, that isn’t the point. You want to be able to connect with your community, develop relationships which in turn earns you trust, and generate leads for your business.
    • For your IG:
      1. Like a few of the others, nix the directions button if you aren’t using your full address.
    • Facebook:
      1. You have a few videos up, but no call to action within the video itself, just in the video description. For more video content, consider creating short highlight videos for each of your events.
      2. I highly recommend video and engaging content for Facebook and Instagram.
    • Website:
      1. Where’s your blog? Again, you don’t own Facebook or Instagram so you need a place that you can post your content to as well. If you are focused on brides, having a blog will also help build up your SEO so that the right brides find you. Also, when you post to Facebook about a wedding then you can link over to a blog post about it to keep driving people to your site.
      2. Having a contact form is great, but if you are in the wedding business I suggest creating a form that you can use to better qualify your contact from the start. Maybe you do that after the initial contact, but I think you could ask more here.
      3. From a purely aesthetic feel, I think your website could use a little facelift. I would consider moving to a different platform. For small businesses, I like SquareSpace. It is affordable, pretty easy to use to add your own content, and they have lots of modern layouts to choose from.
  • Ann: Instagram: Annabellsgardenfloraldesign
    • My first piece of advice for you, Ann, is to post more consistently and by that, I mean at least once per day.
    • Try using some more geo-specific hashtags like #oregoncityflorist, #portlandsflorist #pacificnwwedding.
    • I see a graphic that looks like it was created for something else, not IG. When promoting something, try to create a graphic that fits the requirements for the platform and make sure that it isn’t fuzzy. If you need some help to DIY graphics, check out Canva. It’s a site that I use all of the time and comes with tons of layouts.
  • Gaye: Instagram & website: www.tulipsandtwigs.com  https://www.instagram.com/tulipsandtwigs/
    • Instagram – here are 3 things that I would change:
      1. I don’t see any business features, so if you haven’t already I would switch that over. You just need a Facebook business page before you make the switch.
      2. Next, as with a few of the others, I would add where your business is located in the description.
      3. Incorporate Stories into your social media marketing mix.
    • Website:
      1. Overall, I think the site has a great look and is easy to navigate. Yay!
      2. In the little about section on the homepage, I would add where you are located. I see that you have the info at the very bottom, but it might be helpful here.
      3. I like your contact page that is qualifying your brides right from the start.
      4. Something that I love seeing on websites is a great branding video that allows your potential clients to get to know you in a powerful way.
      5. For my last piece of advice … you know what I’m going to say, right?? Where’s your blog? You could easily turn each of your wedding highlights into a blog post adding some content to a short summary to beef up your SEO.

 

Resources/Links

5 Tips to Elevate Your Social Media Presence

social media tips for florists

 

Preface: Below is an article that I recently wrote for the WFFSA blog and I wanted to make sure that I shared it with you all! I hope that you find it helpful and if you want marketing/social media tips, let me know what you are looking for and I may create a blog post just for you!


I literally just wrote the title and now I’m thinking, “ONLY 5 – how am I going to pick just 5 points to focus on”??? Because if you have ever met me, then you know that one of my passions is social media and inbound marketing. I could talk about it all day long, but I know that you have just a few minutes to spare and I don’t want to waste your time. So let’s get to it!

 

TIP #1: DEFINE YOUR POST FREQUENCY

I’m assuming that you have already found which social media platforms you want to utilize because that is where your core audience is hanging out at. Now you need to figure out how often to post. Personally, I try to post once a day with the exception of Instagram, which I post 1-3 times per day. For businesses, the bottom line is that it is imperative to be consistent. So set a schedule and try very hard to stick with it. If you are looking for a more scientific approach, then be sure to check out CoSchedule’s “Social Media Posting Frequency Kit” that summarizes 14 different studies.

 

TIP #2: BE SOCIAL

Yes, be social on social media! It sounds simple, but this is sometimes the hardest part to keep up on because you need to check back on your posts. If you are working hard on coming up with great content to post on to your social media pages, be sure to follow through to gain the most from your efforts. That means be social, respond and interact with your fans who take the time to respond and ask questions. It is a great way to establish authority over the subject matter at hand.

 

TIP #3: EARN THE RIGHT TO SELL

You read that correctly – all brands need to earn the right to sell to their community. Social media is NOT like other marketing engines because the content here should be focused on educating, starting discussions and entertaining. You might be tempted to keep on blasting your fans with product promos, sales and the like but please don’t because you will lose your followers or at the very least, they will tune you out. Get together with your team to brainstorm content ideas – company culture, industry news, informative posts, product information, job postings, etc. Then post using your rich content and sprinkle in your sales, promotions, etc. Another way to think of it: jab, jab, jab, punch!

 

TIP #4: RESEARCH HASHTAGS

If you want to expand and grow your audience, then you need to be using hashtags. People love to follow rabbit holes to see where they lead them, and that is one of the many benefits of using hashtags. I cannot tell you how often my team uses hashtags when planning our events. We have found great resources this way that would have been virtually impossible using just plain old Google. If you aren’t using hashtags, then sit down with your team again and do some research on relevant hashtags for your brand and for your geographic area. Instagram, I like to strive to use up to 10 hashtags per post. Also, if you are worried about doing the whole hashtag thing correctly because this topic is new for you, then take a look at this article from HubSpot that talks about “How to Use Hashtags on Twitter, Facebook & Instagram”.

 

TIP #5: REVIEW & UPDATE YOUR SOCIAL MEDIA PROFILES

I saved this one for last because I review a ton of social media pages and websites and this is a pet peeve of mine. Take time to review your profile to ensure that it is complete and that items like your username, profile and header photos, bios, descriptions and links are consistent across all of your social media channels. You want to ensure that no matter where someone is looking, that your brand is consistent. If someone clicks from one page to another, they feel safe that they are in the correct place. Also, if you are a local brand, make sure you have where you are in your descriptions and that that same geographic information is somewhere easy to find on your website. I cannot tell you how many times I have visited an Instagram page, then tried to click over to their website and still couldn’t figure out where the business was located. Your profile is very important and helps get your fans into your sales funnel. If you want a great checklist to utilize, then be sure to check out Hootsuite’s “13 Ways to Improve Your Social Media Profiles in One House or Less”.

 

 

Well, those are my top 5 tips – what are your top social media tips that help you stay on top of your game?

 

Love learning? Then be sure to check out our 2018 Mayesh Design Star Flower Workshop! Kaylee talks flowers and design, but we also have on the agenda to talk about taking your best photos and social media!

LEARN MORE

Women’s Day 2015

Women's Day 2014

 

Valentine’s Day has come to a pass and now it is time to rally for Women’s Day, which is on March 8th!  For a little history on this holiday, you can read my blog post from last year.

In the next few days our branches will be receiving 100 of each of the fliers/posters below for you to help promote Women’s Day in your shop.

 

The Women’s Day promotional posters are being provided by:

  • Association of Floral Importers of Florida
  • Asocolflores
  • CCFC
  • CalFlowers
  • SAF
  • Wholesale Florists & Florist Suppliers Association

SAF has created tons of resources and graphics to help florists promote this holiday as well.  Be sure to check them out here:  http://www.safnow.org/womensday

Michael LoBlue, CEO of CalFlowers share with me:

“[We are seeing] unprecedented industry cooperation.  According to Flowers& Magazine’s February issue reporting on a high level meeting referred to as the Flower Summit, held at the WF&FSA Annual Meeting  in October 2014:

“At the end of the day six of these organizations formed a partnership and called it “Promote Women’s Day”.  The partnership covers a wide industry base, from U.S. and Colombian flower growers, to importers, exporters, wholesalers and others.  In fact, the coalition represents possibly the most successful example in many years of cooperation and collaboration among different segments of the industry to boost flower sales.” (pg 62)

As an active participant in this collaboration — actually, it was CalFlowers (formerly known as:  NORCAL) that challenged the other industry associations to come together, put aside parochial interests and concerns, and do something together that rises the tides to lift all boats in this industry.”

As you can see this is an exciting effort happing with in our industry!

Poster 1:

Women's Day 2014

Poster 2:

Women's Day 2014

 

So tell us … have you promoted Women’s Day in the past?  How did it go for you?  Are you going to promote it this year?

Florist Marketing Toolkit Highlight: Pinterest

Pinterest

 

As originally posted in the 9/30/14 WF&FSA netWORK e-newsletter

BY JACQUE SIR LOUIS OF SMITHER’S OASIS

============================================

PICTURES WORTH 1,000 WORDS OR >70 MILLION USERS

With more than 70 million users and a popularity and user group greater than Twitter, Pinterest garners >80% women with most popular topics of food, fashion and weddings. With this user base, it pays to put effort into Pinterest and be prepared for your brides when they start sharing pin boards.

Tips for Pinterest (4-5 hours to begin, maintain weekly/monthly)

Creating a pin board will take you 2-3 hours to start, and to keep current, you should consider updating on a weekly, or at least monthly basis. The best reason to use Pinterest? It has more than 70 million users, is one of the top five social media outlets and the fourth largest topic? Wedding flowers. Want to know more about Pinterest and how it compares? So this invaluable resource skews heavily toward female buyers and is the perfect match for a wedding flower shop.

 

1. Plan for Pinning Success

When setting up your account make sure it is set up properly and branded with your logo. Create boards that suit your target customers and your industry niche. Also make sure that you have integrated your Pinterest platform with your other social media platforms.

 

2. Remember Copyright

It is important to ensure that you are not directly uploading images that are not yours due to copyright.  Pin directly from the source and also remember to attribute your source.

 

3. Pin Strategically

The mantra is Pin, Repin and follow. Build up a  loyal tribe and they will reward you with significant sharing. Remember when anyone repins the link still points back to your site. Think of Pinterest as a friendly virus.

 

4. Be a Social Pinner

Don’t forget to comment , like other pins and @tag other pinners by name. Also remember your manners and say thanks when you are repinned.

 

5. Produce Pinnable Content

The rise of a much more visual web requires you to create and share high quality images. Also remember that you can also pin video as well. For B2B businesses that work in knowledge industries you can also pin images that point to your presentations on Slideshare.

 

6. Create and Curate

Don’t just post your images curate other quality images and photos from others. Remember to share the love. The power of reciprocation is alive and well and if you share others content they will feel obliged to share yours.

 

7. Be a Creative Pinner

A lot of business have great images offline that could be placed online to add to your content. Run competitions and include call to action in your pins.

 

8. Keep Search Engines in Mind

Google notices fresh content and also social signals. So optimize your pins with hashtags, links, categories and keywords. It is very important to pin images and content from your website. Pinterest can drive a lot of traffic to your website if you do this correctly with compelling and contagious photos and images. Infographics work very well on Pinterest.

 

9. Don’t Forget your Tools

The most essential tool is the “Pin It” button on your browser. Also download the Pinterest app for your mobile devices.

 

10. Monitor and Measure your Traffic

This will assist you in finding out what works and what doesn’t. Do more of what works. Also monitor what your competitors and other brands are doing and you will be surprised by what you will learn.

 

WF&FSA Pinterest

 

Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!

Marketing Toolkit Highlight: Do You ‘YouTube’?

WF&FSA Marketing Toolkit Youtube

 

Here is another in a series of tips from the WF&FSA Marketing Toolkit.  The use of YouTube as a vehicle for marketing in business has become a major player in the social media arena. YouTube started as the brainchild of three former employees of PayPal who wanted to create a video sharing site where they could easily take videos and upload them to share with friends. YouTube began as a venture funded technology startup and was officially founded in February of 2005. In November of 2006, Google acquired YouTube. Currently, over 1 billion users visit YouTube each month and over 6 billion hours are watched each month on YouTube. This makes it one of the best catalysts of communications for marketing to your customers and potential consumers no matter the demographics. YouTube is being used in some way by the Baby Boomer Generation to the new Generation Z. It is a great way to market your products and services to them.

Want to get started? YouTube makes it quite easy! First subscribe to YouTube so you can look at all the content they offer. Secondly, build playlists of your favorite videos. Lastly, and the most important thing you need to do, is to start your own YouTube channel. Here you can post the videos which you create, to promote your company and share them with your customers and potential consumers to market your products. Innovate your marketing plan by using this platform of social media and you will definitely touch more of your potential market.  Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!

 

WF&FSA’s Florist Marketing Toolkit Highlight: Blogs

Last month I shared with you the newly created WFFSA Florist Marketing & Communications Toolkit.  This month, I did a little summary write up on the importance of blogs.  Read it below and if you haven’t had the chance, download the toolkit and let me know what you think!

As published in the 8/19/14 WFFSA netWORK newletter:

 

BLOGGING IS A KEY COMPONENT TO YOUR SOCIAL MARKETING STRATEGY

Blogging is often overlooked and with the popularity of social media is sometimes seen as non-essential, but we beg to differ.  Blogging is a key component to your social media strategy.  With social media, your content is only relevant and seen for a short period of time, as well as difficult to search for old content.  To ensure that all of your hard work in creating great content is not lost, be sure to post it to your blog!  It is a great way to keep your website fresh, encourage people to revisit your site, and helps with your SEO.

At Mayesh Wholesale Florist, consistent posting and relevant content are the main objectives.  Mayesh strives to post at least twice a week with all sorts of content ranging from design videos, flower information, design inspiration, and more – all geared toward professional floral designers.  If you do not post consistently, then people will forget about your blog/content and you will lose readers.  If you are creating content that has nothing to do with your target audience, then you are wasting people’s time and again will lose readers.  Ready to establish a home for your content to drive new visits to your website?  Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!

 

WF&FSA Florist Marketing Toolkit

 

It is here!  WF&FSA tasked its Marketing Committee, which included yours truly and Ben Powell among others, to create a marketing toolkit for you … our customers … florists.  So we created a guide that reviews all things marketing from social media to guerrilla marketing and everything in between.  Looking for #hashtag ideas, want to try an out-of-the-box campaign, just want to know how to get started using Pinterest?  No problem.  Wholesale Florists across the country want to help and this is a start of providing that type of help.

 

The toolkit covers the following topics:

  • Social Media
  • Broadcast Media
  • Print Media
  • Opinion Editorials
  • Email and Direct Mail
  • Charitable Tie-Ins
  • Guerrilla Marketing
  • List of Holiday and Special Days

The Marketing Toolkit is a living document and we will be continuing to make on-going updates, so if you see something that you believe should be included or you have a great marketing idea, please let us know.

GET THE TOOLKIT HERE

Women’s Day 2014

 

Mayesh wants to help you spread the word to your customers about Women’s Day, which takes place on March 8th. If you have never heard of Women’s Day, it is an international holiday that celebrates economic, political, and social achievements of past, present, and future women. Here are some highlights regarding the holiday:

  • In 1909, Women’s Day started as an American holiday in New York City.
  • It spread to Europe in 1910.
  • Russia and Eastern Europe embraced this holiday after the 1917 Revolution.
  • It is now the largest flower holiday in these countries exceeding Valentine’s and Mother’s Day combined.
  • In 2012, 268 events were held in the USA to inspire women and celebrate their achievements – up from 74 in 2011.
  • Watch this video showing how pretty much everyone in Russia buys flowers for Women’s Day: http://youtu.be/H4-jpcz9y0E

 

 

Can you imagine such a holiday in which people from all walks of life purchase flowers to celebrate all of the important women in their lives? If you would like to explore the possibilities and promote the holiday within your shop, we have created marketing assets to help you. Please feel free to download the materials at no cost to you. You will find the following items (in both JPG and PDF formats):

  • 16×20 Poster
  • 8.5×11 Flier
  • 4.25×6 Postcard Front
  • Facebook Timeline Cover

The .jpg files are optimized for print, not web, so the colors will show a little differently online.  For what the true colors look like be sure to look at the .pdf files.  Also, if you don’t have a company that you typically use for printing, we often usehttp://www.uprinting.com/.

Lastly, if you are looking for some different design options, as well as ideas for social media posts, press release, promotional ideas, etc., be sure to check out all of the resources provided by SAF at: http://www.safnow.org/womensday.

Go Top