Posts Tagged “Interview”

Interview: Park Floral Design + Siloh Floral Artistry

Sentient Floral Workshop-Carrie King Photographer

 

You may have noticed that our Instagram feed was on POINT over the past two days, and it’s all thanks to Ashley & Liz who filled it with stunning images from their recent Sentient workshop! They were sweet enough to answer a few questions for us about their working relationship, love of flowers, and the workshop itself! So let’s get to know Ashley (@parkfloraldesign) and Liz (@silohfloral) a bit better, shall we?

 


 

First of all, congratulations on what looked like a successful (and gorgeous) workshop! Can you first tell us a bit about each of yourselves, and how this all came to be? 

Thank you!

Liz: I have been designing flowers for the past 6 years, working under  and learning from two different designers and then I finally took the plunge and started my own company in November 2015. I have always known that I need to work and create with my hands. Flowers make me imagine and wonder, which is something I never want to lose. I spend my time (and money, let’s be honest) exploring the world and eating and cooking good meals. I’m a wine and whiskey lover and a sucker for a good old-fashioned.

Ashley: I have been working in the wedding industry for nearly 10 years but have spent the last 4 focusing on floral design and have found my calling there! I am a mom of two, wifey of one and a mama to four chickens and one pup. We recently moved to a new (old!) little bungalow in Denver and now I just dream of running an urban farm and garden.

We met a few years back when we were working together at another florist’s studio. After that we have each continued to build our own businesses, but honestly, we are floral soulmates and are constantly working together and bouncing ideas back and forth.

 

Sentient Floral Workshop-Carrie King Photographer

 

 

Have the two of you collaborated in the past, or was this your first experience doing something like this together?  

Oh yes! We joke that this is “the family biz” – we get to work together constantly. When we were first working together a few summers ago we bonded over our love of 90’s hip hop and R&B and it was instant fireworks! Working together is so seamless for us and we have a very similar aesthetic and approach to floral design. It is so natural and easy not only to design together, but also to teach side by side. This was our first group floral workshop that we have hosted and we’re already scheming up round two!

 

We’re a huge fan of floral workshops and the invaluable education that comes with hands-on learning in an intimate setting. I love that you designed this workshop around four art principles & concepts; can you explain what those are and why you chose them? 

Floral design is truly an art form to us. We work with a medium that is constantly changing and evolving, but that is exactly the reason that we love it. Florals are different than so many art forms, such as painting, photography, or sculpture, because we are working with things that are alive and also temporary. That is part of the magic though – it is this fleeting beauty that you get to create and behold just for a period of time.

Since we have such a similar approach to design, we found it was helpful to teach in a way that other creative minds could understand. Color, shape, movement and contrast were the four principles we focused on during Sentient. These principles dictate how we create conceptualize and design each floral arrangement. The palette is the foundation for our designs and where we love to spend the most time becuase it completely sets the tone for the entire creation. Shape is all about establishing a mood and giving an arrangement character and personality, while movement is about evoking a feeling in the design and letting the eye travel through the floral piece. We love to use some contrast as we work with flowers to help make things “pop” and add more visual interest.

 

Sentient Floral Workshop-Carrie King Photographer

 

What was your favorite part or moment of the weekend? 

The second night of the workshop, we hosted a private dinner catered by The Fond Life (@thefondlife) at Ashley’s home. It was such an intimate and special time to get to know each of the attendees and bond over incredible food!  We would also say watching the group come together for the installation design was so exciting and rewarding.

 

Sentient Floral Workshop-Carrie King Photographer

Sentient Floral Workshop-Carrie King Photographer

 

Let’s get to the good stuff – the flowers! It must be a dream to get to choose all the flowers for something like this, when you have no limits or restrictions from a client! Tell us a bit about your thought process behind your floral recipes for the different pieces you created.

THE FLOWERS – cue lots of squeals! We had such amazing product to work with for the workshop! Spring is one of our favorite seasons for flowers and we wanted to honor the season in each of our designs. We really believe that each design should be an artistic and dynamic expression, which means incorporating both light and dark tones, large focal blooms and soft, small spring blossoms, and lots of textural elements. We had a beautiful range of purple, mauve, sandy brown, peach, cream and white. We always want someone that is viewing an arrangement to be able to enjoy the visual journey so we are thoughtful about the way color moves across an arrangement.

 

Sentient Floral Workshop-Carrie King Photographer

Sentient Floral Workshop-Carrie King Photographer

 

Do you have any plans to host more workshops in the future? 

We do! We had such a blast hosting and teaching the Sentient workshop that we are planning to do another in the fall. Fall florals offer a completely different palette and mood and we can’t wait to have another opportunity to teach other designers. Stay tuned!

 

Sentient Floral Workshop-Carrie King Photographer

 

And lastly, what would you say to designers that are interested in taking a workshop but are trying to decide if it’s worth the investment?    

Workshops are a big investment and one to be taken seriously. We believe that becuase floral design is truly an art form, that as designers, we need to constantly be inspired, moved, and learning more about this medium of art.  The goal is that each attendee walks away not only with some beautiful images for their portfolio, but also with a renewed sense of energy, inspiration, and confidence in their work. And, of course, the sense of community and support that is built between all the designers cannot be beat!

 

Sentient Floral Workshop-Carrie King Photographer

 

For more workshop goodness, head on over to our Instagram to see the rest of the images!

 


 

COLLABORATORS:

@carriekingphotographer (all images above)
@sweetcarolinestyles
@angelineloren.beauty
@yonder_house

@latavola
@creative.candles

@denverphotocollective

 

 

Interview: Everything Beautiful OKC

Everything Beautiful OKC Instagram Takeover

 

This week the dynamic duo of Everything Beautiful OKC hijacked our Instagram feed & filled it with two days of floral goodness! Owner & founder Heather Hayes took some time to answer a few questions so we could get to know a little bit more about this Oklahoma City based floral design company. Enjoy!

 

Everything Beautiful OKC Instagram Takeover PC: @scissortailstories

 

I know you talked a little bit about how Everything Beautiful came to be during the takeover, but can you elaborate on your story a bit for us?

For sure! I’ve always treasured the notion of owning a floral shop, but bypassed it as being unviable. In college that reverie grew when I discovered Birdie Blooms. Katie, owner of Birdie Blooms, had a shop on campus corner in Norman, Oklahoma and it was kind of like my safe haven. Something inside me would come alive every time I stopped by on my way to class. In the fall of 2014 I was fervently looking forward to graduation (with a BA in English-Writing of all things) when my sweet friend Koby asked if I would be willing to do the flowers for her wedding and I agreed before I could talk myself out of it! It was single handedly the best yet most terrifying experience. I had the honor of working with Koby + Eric’s photographer, Magnolia Adam’s who had established a reputable brand and from there it was really an ambition advancing. I always jest that Everything Beautiful found me, not the other way around.

 

Tell us a bit about working with Jodi, and how the two of you collaborate & work together when it comes to vision & aesthetic?

I’m ecstatic about Jodi being a part of Everything Beautiful! Jodi has contributed to Everything Beautiful for over a year but formally became the first assistant designer to our growing team in March. In part, I think we’re still figuring out our dynamic, but she is keenly intuitive with the personality // style of Everything Beautiful. Jodi is the archetype of integrity and diligence. Usually, we will meet over coffee the week of an event and review aesthetic // vision // schedule // etc. From there, I trust that she will execute each project delegated to her with excellence.

 

Everything Beautiful OKC Instagram Takeover

PC: @kaileyconquers

 

I know this is such a cliché question, but I always LOVE the different words & phrases people come up with when they answer it! So get your creative juices flowing 😉 how would you describe Everything Beautiful’s style?

Haha // No, I love it! The word whimsical appears a lot in our style. I arbitrarily started identifying arrangements by Dr. Seuss characters one afternoon. Ultimately, we aim to fulfill the style of our bride, but have a pretty candid awareness whether or not we will be a good fit for a bride. We gravitate toward style that tells a story, utilizes movement, and sparks that feeling of magic.

 

Everything Beautiful OKC Instagram Takeover

PC: @ashleyrwestphoto

 

I’m always so fascinated by learning about the floral industry and creative community in general in different regions & cities. What is it like for you as a floral designer & small business owner in OKC?

Honestly, competitive + supportive. I think people hear the word competitive and think it’s a negative quality, but I think it can be inspiring. I feel like Everything Beautiful was set up for success from the very beginning and I am tremendously grateful. Let me clarify, it has been a process of acquiring knowledge, trying innovative concepts, and asking countless questions along the way. I was fortunate to work with and learn from brilliant designers // photographers from the beginning and I understand the significance of having those opportunities. Overall, the local community in OKC is ridiculously talented and supportive of one another. As a floral designer, living in a land locked state can be challenging, but that’s where Mayesh has been valuable- allowing us the opportunity to order blooms we wouldn’t be able to grow locally. There are definitely objectives to learn and progress to be made, but I think that is universal. We are progressively cultivating a community that is collaborative and growing takes time.

 

We know the natural, garden style is here to stay (thank goodness!) but are there any other specific trends you see happening now or in the near future for flowers?

Oh wow, that’s a tough call. My equivocal answer would be I think we will see a lot more designers thinking outside of the box when it comes to floral and utilizing it in innovative ways. For instance, elaborate wall installations, storefront designs, and fellas rockin’ floral pieces. Why not?

 

Everything Beautiful OKC Instagram Takeover

PC: @bulgerjoseph

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, but it social media or business organization? Instagram counts, but if there’s anything else you’re using we’d love to hear about it!

I have shears stashed just about everywhere, but for design I really love the structure chicken wire creates. Business wise, I am old school. I still do everything by Xero and Google Drive // I know, I know… // I might be slightly crazy. Adaptive Creative does all of our branding and I’m really proud of how well they represent our character!

 

What is your favorite or most memorable event or shoot you’ve been a part of?

I recently drove to California for a 1:1 session with Siren Floral Co. I mentioned it in a few of the Insta posts but it really was a game changer! I learned several techniques regarding composition, depth, color theory, and movement. Being a land locked state, it’s easy to envy coastal wholesale markets, ranunculus the size of your face, and the ability to tangibly lay everything out and see it before taking it. The whole trip was a dream!

 

Everything Beautiful OKC Instagram Takeover

Everything Beautiful OKC Instagram Takeover

PC: @ashleykelemen

 

What is one piece of advice you’d like to go back and tell yourselves during your first year as a floral designer?

Looking back, I would tell myself to extend my vision. To think beyond what I thought was possible. To push boundaries and ask hard questions that are not necessarily hard just courageous because you’re asking for what you want. And sometimes it will not work and that is okay. Don’t overthink it. Follow your instinct. // For the love, stop comparing. // Work hard. Stay humble. You’ve got this!

 

Everything Beautiful OKC Instagram Takeover

PC: @sarahlibbyphotography

Interview: Joe Mineo Creative

 

Over the past two days, floral & event designer and recent author Joe Mineo filled our Instagram feed with vibrant & glamorous images of his events. Joe has a very unique approach to event planning & design, and I absolutely love the way he describes how he envisions an event as if it were a theatrical production in his interview below. We hope you enjoy learning a bit more about the man behind Joe Mineo Creative, and don’t forget to snag a copy of his new book that’s been long in the making, It’s My Party!

 


 

So to start out, why don’t you tell us a little bit about yourself, and how you found yourself in the floral & event industry!

After leaving New York City while attending NYU with a degree in theater, I moved back home for a short while–at least I thought it was a short while. I needed to start making money just to live so I took a job at a local flower shop. In that one year time, I learned as much as I could and then opened up my company a year and a half later. We were a typical flower shop with accessories, etc., but we specialized in events. Of course, events in 1987 were very different from where they are today. What was attractive to me was the fact that we had some of the most important days of people’s lives in our hands. It was our job to make it extra special for them.

 

I love your sentiment that “Events are theater.” Can you expand on that a little more, and walk us through your creative process when it comes to designing and executing an event and the flowers?

Theater has always been a big part of my life and my heart has always been drawn to the stage. Many people ask me why I am not an actor these days. While I can’t even imagine at this point in my busy career, working the crazy hours that I do, what it would be like to be cast in a show and then have to attend nightly rehearsals and memorize lines, theatre is still a huge part of who I am. Every event that I create is theater. I treat each party like a production and elements of theater are obvious throughout every time line. Each production includes direction and acting, scripts and cues, an eager audience, and hopefully good reviews. The pre-show is like the cocktail hour, when guests arrive and mingle with the anticipation of what is to come. The opening of the curtain is our grand entrance into the party space. Intermission is after dinner, when guests get time to interact with each other. Act two is a dance number, when people let loose and dessert is displayed. The “11 O’Clock Number” is the big show-stopping song and it reminds me of the event’s late night snack, an unexpected surprise that always puts a smile on the faces in the audience. The final curtain is exactly that: time to recap what an amazing night it has been and take a bow.

 

 

What trends do you see happening in flowers right now?

The trends we are seeing right now in the event design are steering towards loss of a contemporary structured look and much more a soft romantic, natural feel. This is portrayed throughout flowers, linens, draping and for room transformations. All of the texture and colors steer towards a much more organic feeling and style. We are doing far less acrylic and many more stained wooden boxes! Even if the client is asking for a more contemporary feel, there is some element of nature in the design.

 

 

How would you describe your style, and where do you draw inspiration from?

Personally, my style is very chic, streamline, less fussy. I like things that are very structured and linear. That certainly does not mean that that’s what you see Joe Mineo Creative producing every week. Our job is to look into the minds and hearts of our clients and create what’s in their head. As for inspiration, I know it sounds cliché but, inspiration is everywhere! I find myself observing at all times. Some of my favorite places to pull inspiration from are window displays, restaurants and hotels. Being that all of those are referenced from interior design, I certainly find that we are focused on creating environments that prove much more livable rather than something that we have created that only needs the last four or five hours, during the duration of an event.

 

 

Let’s talk about your new book, It’s My Party! Tell us a little bit about it, and what readers can expect from it.

The book is inspiration! How do we create an event for our clients, where does the inspiration come from, what are our biggest challenges, and what do we learn from every event we product. The book outlines 18 chapters of some of the creative events that we have designed at JMC over the last 29 years. Not only is it filled with fantastic photos, but it truly tells a story that will guide the reader through the process of an event designer and his talented team.

 

 

A book is quite a big undertaking, especially when you seem to be rather busy with events and other industry happenings! What made you decide to write one in the first place?

I have talked about writing a book for many years. A publisher approached us a few years ago and it helped open the door to making it happen. It was a very long endeavor. Over two years we worked on the book and had to put it on hold a few times just because of our schedule. Looking back, it was a blessing that the book did not come out until February of this year for many reasons. I always believe that everything happens for a reason, and this book is certainly no exception. I wanted to write a book because I wanted something that would not just be a beautiful coffee table book but you really let the reader experience all of the challenges and rewards of producing events. Many people think that event designing and producing is a very glamorous job, and sometimes it is, but like many other professions, it certainly comes with its challenges. That’s probably why I’ve seen event planning named one of the top five most stressful jobs of 2016 right under brain surgeon!

 

What is one piece of advice you’d like to go back and tell yourself during your first years in the industry?

I think the one thing I would like to tell myself if I could, back when I began in 1987, is to dream big and push hard. I needed that in many different ways. Dream big to grow the company to the place that I would want to be and not be intimidated by what other people were doing around me. Push hard to grow the business, and expand the event industry into much more of the unknown. As I said before, event design has changed drastically over the last 29 years. We never thought so many years ago that we would be producing events as we do today. Honestly, I don’t think any of us really thought event design would ever turn into $1 billion a year industry. I guess I just wish I saw what the future would hold more quickly than usual. But as I mentioned before everything happens for a reason in its own time!

Slow Flower’s Podcast w/ Summer Dreams Farm

Summer Dreams Farm

 

If you weren’t already aware, Slow Flower’s creator Debra Prinzing has a weekly podcast in which she interviews different people within the American flower community. When Debra sent me this week’s podcast, I just knew I had to share it with you guys!

This week’s guest was Michael Genovese of Summer Dreams Farm, a dahlia grower in Oxford, Michigan. Earlier this year, we interviewed him for our blog during American Flowers Week, and since then, our relationship with Michael has grown, and we’re excited to share that Summer Dreams Farm is now selling their gorgeous dahlias exclusively through our branch in Michigan, Mayesh Detroit!

If you’re like us and you’re a total flower geek, you’re going to want to hear his story. Head on over to Debra’s website to tune into A Dahlia Love Story.

{Photo by Heather Saunders Photography}

 

Interview: Kelly Perry of Team Flower

 

If you didn’t catch last week’s Instagram takeover with Team Flower, you’re gonna want to head over to check it out! But first, continue reading to find out more about the woman behind the flowers. She’s oh so adorable and brings a fresh perspective to the table with her passion for education and beautiful designs.

 

So to start out, why don’t you tell us a little bit about yourself, and how you found yourself in the flower industry!

I live in the Blue Ridge Mountains with my techie husband Jesse and our little golden-doodle Buster.  Here is a little iPhone snap of where we live!

 

 

I’ve always loved design, but thought I would apply the principles through home interiors.  I started my secondary education in Interior Design + Business. When the housing market crashed in 2008, my dad suggested I diversify.  I moved credits around to make room for education classes and graduated a licensed teacher.  Flowers were not on the radar at the time, but thankfully, both the design and education skills transferred beautifully when I discovered flowers.  My first meeting with flowers changed my life, as I know they have for so many of you.

 

How would you describe your design aesthetic?

Classic.  The principles that guide my arrangements are as old as the dirt flowers grow in!  Balance, movement, rest and love.  This arrangement shot by Mark Andrews is one of my favorites.

 

 

You seem to be very passionate about education, hence the creation of Team Flower. Can you tell us a bit more about that, and why you separated Philosophy Flowers & Team Flower?

I love education, but what I’m really passionate about is bringing people who love flowers together.  Magic happens there!  Education is one way to do that, and with my skill set, a natural fit.  Will I always teach?  Surely, in some way, but this is just the beginning!  As I catch glimpses of the dream and what it will become I can’t help but think it will take on many shapes and sizes throughout my life and look different when I’m a grandma.  But I do know I’ll always find myself in the company of “the flower people.”

As to why I split @philosophyflowers and @teamflower on instagram — Each company serves a different group of people, so I develop content to meet each where they are and encourage them.  Philosophy Flowers is peaceful and Team Flower packs a playful punch.

 

 

What is your favorite part about teaching workshops & educating fellow designers?

I just love being with people.  The cotton candy is fun too, haha!  I love this snap of Janny, Michelle and I from last year’s workshop.  Thanks Jake + Heather!

 

 

Let’s talk tools. Favorite florist tool, and favorite social media app you use in your business? Instagram is obviously everyone’s fave, but we’d love to know if you’re using anything else!

My favorite florist-y tool — Joyce Chen Clips.  Marcie Meredith snapped the picture of them above.  I must have 40 pairs floating around.  Some people put keys on the entry tables by their doors, but I’ve got clippers there.  My keys might be missing, but I’ll always have clips!

Favorite social media app — The best app on my phone, even better than Instagram, is called “Breathing Zone.”  Learning to breath has saved my body and in turn, my business.  Lots of flower folks run on adrenaline…and I used to be one of them…but my body gave way and I was close to quitting because of it.  If you’re in a similar position I highly recommend it.

 

What trends do you see happening in flowers right now, or in the near future?

I just returned from the Association of Specialty Cut Flower Grower’s conference in Grand Rapids.  I loved meeting America’s growers, and believe we’ll see more and more American grown product stocking the wholesale coolers next year.  Wait until you see all the great things they are bringing to the table!

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

“Kelly, wear your hair in a fancy ballerina bun on top of your head.  It’s simple and it suits you.”  I know, silly example, but really, each thing that came to mind was linked by these three beautiful words — keep it simple.  Simplicity is like a kiss of kindness.  Wishing you a life filled with ballerina bun kind of moments.  Thanks for reading!

 

 

Photos: Almond Leaf and Jake and Heather

Interview: The Wild Mother

The Wild Mother Interview

Over the past two days, the three sisters of The Wild Mother filled our Instagram with gorgeous images paired with enchanting stories collected over time, rich in family history and their unique perspective on nature & floral design. Not only are they brilliant designers, but they have such a way with words that their stories & theories transport you to another place & time. If you haven’t seen it yet, you’re in for a treat!

 

Now, let’s get to know the ladies behind The Wild Mother a bit better…

 

Tell us a little bit about how The Wild Mother came to be!

We are from an agricultural family. As generations progressed, what was large scale farming, became gardening to feed our extended family, and the skills required to do so now influence our small beds. While shadowing our elders in rows of okra and fields of wildflowers, we learned to appreciate every part of a plant—whether to feed our bellies or grace a table top.

On a micro level, what is now known as TWM has always been a dream of ours. In college, as diligent Anthropology and English students, we daily discussed our goal to own our own business and fully dive into our creative talents. This grand idea eventually narrowed to become a collaborative creative studio that would house the artistic disciplines we’ve learned classically. (Fun fact: floral design is the only artistic discipline neither of us have had classical training in.)

Thus, the combination of familial tradition and a pretty dream collided and became The Wild Mother Creative Studio.

What is it like working so closely together as sisters? I have two sisters as well and am so curious what the dynamic is between you three, and how you separate business from personal?

It’s  fun, challenging, fulfilling, and feels so natural. We have always been very close, but being familiar with each other as business partners is something we had to work on. Although, we often share the same vision when we design and create.

As you can imagine, it’s easy to cross pollinate work with family, and in that mix, professionalism can fly out of the window and emotions can take over. After discovering this in our first month of business, we had many frank conversations about setting healthy boundaries, which has helped us a lot. We firmly believe that establishing and defining each role helps everyone run fully in their own lane.

Ultimately, we know we want to build something worth passing on to our children (and theirs, and theirs, and so on). And, who better to do this with than your sisters?

 

The Wild Mother InterviewPC: @alliejanell

 

It seems as though you are all very inspired by nature and your natural surroundings. And bees! I love that Leah is a beekeeper! Can you expand a little bit on that, and where you draw inspiration from day to day?

A host of things inspire us! Most obviously, we are inspired by nature, not only as we design for TWM but also in our personal lives. We are moved that creatures, flora, and fauna are so dependent on each other. And, membership in this natural world is not optional.

Then there’s music, enjoyed alone and in community spaces, our hearts swoon with melodies that deliver truth and context for the world we live in. We’re also drawn to well informed and expressive writing from our favorite authors, poets, and essayists, including children’s literature!

Inspiration also finds us during the preparation and consumption of a well planned meal.

And, a dreamy conversation, across a dinner table, with a friend or even a stranger, can reframe, reenergize, and reinform our worldview.

Finally, the yieldings of other artists all over the world, and spanning all eras, catalyzes our own creativity—as musicians, cooks, storytellers, beekeepers, photographers, and gardeners.

 

The Wild Mother InterviewPC: @bison.shop

 

How would you describe the aesthetic of TWM?

We love using the words: romantic, charming, gritty, natural, and daring. We keep these adjectives at the forefront of our minds when we design, and they become a must-have checklist for our work.

 

The Wild Mother InterviewThe Wild Mother Interview The Wild Mother InterviewPC: @alliejanell

 

Tell me about your boutonniere style project! It’s so great to see designers focusing on the masculine side of flowers, and showing that they are not just for girls, men appreciate their beauty as well.

Yes! You’re so right. The idea that floral design is not “girly” or just for women is what propelled our boutonniere project.

Growing more familiar with the wedding, floral, and fashion industries, we noticed that men are often an afterthought, or an accessory at best. What a shame! We figure there are missed opportunities to honor men’s unique style and voice during their wedding day or special event. To do our part to acknowledge this as floral designers, we created several boutonniere styles to help inform our clients and community.

This floral story is packed with the research we conducted to discover creative boutonniere styles and trends across several eras. We think the project is perfectly wonderful. The best part? We’ve had an abundance of feedback from men who appreciate our thought and care.

 

The Wild Mother Interview The Wild Mother InterviewPC: @alliejanell

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, be it social media or business organization?

We absolutely love our large-handled bonsai shears. They come in handy when we are foraging for wild flowers and fruit on our Mema and Papa’s land.

In terms of social media, we have to say Instagram is our favorite marketing tool. It’s free. It’s instant. It’s organized. It promotes community. And, there are several ways to be creative with posts. Surprisingly, most of our business engagement comes from this platform. Big thumbs up!

Do you have a favorite event or shoot you’ve done?

One of the things our studio loves to do together is tell “floral stories.” As a rejection of thoughtless floral design that simply accents a space or event, we aim for our design to translate our clients’ narratives. After all, these pieces are often central to a celebration, a romantic gesture, an apology, or a season of mourning—all of which are key moments in a person’s story. We get to imagine and direct some floral stories through styled photoshoots. Most recently, we told two floral stories that we’re so jazzed about: check out Boutonniere Styles and Kings and Queens!

We must note that these styled shoots would be literally nothing without our dear friend and photographer, Allie Jeffers. Her work complements our designs, brand, and identity so beautifully.

 

The Wild Mother InterviewPC: @alliejanell

 

What is one piece of advice you would all tell yourselves when you first started The Wild Mother?

Our advice to The (baby) Wild Mother is: keep it simple. Early on, we had so many ideas brewing and wanted  to execute them all at once. Now, we’re learning to allow our concepts to grow into mature possibilities, and we must be well acquainted with these ideas before introducing them to others.

 

The Wild Mother InterviewPC: @justicesmithers

 

Check out their Instagram for your daily dose of floral inspiration!

American Farmer Feature: Summer Dreams Farm

  American Flowers Week Farmer Feature: Summer Dreams Farm

Our final Farmer Feature brings us halfway across the country to Michigan! Our buyer in Detroit, Andy, first met Michael Genovese of Summer Dreams Farm at the The Flower House’s Field to Vase Dinner in 2015. We’re excited to be carrying his dahlias through the season this year and look forward to continuing our relationship with Summer Dreams Farm into the future!

This farm’s sweet story is bound to make you want to move to the countryside and buy a plot of land to grow your own American flowers, but it takes a special kind of person to rise with the sun and work with the land, day after day. Michael just happens to be one of those people, so keep on reading to find out why!

 

So Michael, can you share a little bit about yourself, and how you ended up starting your farm back in 2015?

I am new to flower farming, but not new to agriculture! I was raised on a Christmas Tree Farm. Starting around six or seven I was out in the field helping plant, prune, weed, and work the Christmas season. I was also in 4-H throughout grade school and participated in the yearly fair. After High School I started my own small landscaping business to help pay for College while still working on the Tree Farm. At that time, I joined Michigan Farm Bureau and served on the Board of Directors for Oakland County as the Young Farmer Chair. In this role I volunteered doing public outreach, educating the public about agriculture, drafting policy for the organization, and traveled to State Capital and Washington D.C. to talk to our elected representatives as well as leaders in the Michigan Department of Agriculture and USDA about the significance of agriculture and policy important to us.

Once I graduated from Wayne State University in Detroit with a degree in Global Supply Chain Management, I started working in the auto industry while continuing to work on my parents on the Tree Farm. After a couple years with a desk job I knew I wanted to have a farming operation of my own. In 2012 we were gifted some dahlia tubers by Janet Brondyke who was the owner of Hamilton Dahlia Farm in western Michigan when my parents were presenting her an award for the contribution of her father, Harvey Koop, to the Christmas Tree industry. I fell in love with those flowers and had never seen anything like them. For a couple years I grew and divided those few tubers and started to give flowers away as gifts. I saw how much people loved them and thought that maybe I could turn this into a business.

Janet was one of the largest dahlia growers at the time with four acres. I called her and she graciously allowed me to go to her farm and work with her picking flowers, at her stand at the Hamilton Farmers Market and harvesting tubers in the fall. There I learned many skills that I would take back to my operation. In 2015 I planted my little patch of 5,500 dahlias and Summer Dreams Farm was created!

Tell us a bit about your operation now – where are you located and how big is your farm? A virtual tour, if you will!

My farm is located in Oxford, Michigan about an hour north of Detroit on the edge of suburbia and country. It is currently on the same property as the Christmas Tree Farm because I have access to irrigation but next year I plant to move about a mile down the road to where I have 20 acres and a seven-acre field I am preparing to grow dahlias on. This year I have over 90 varieties totaling around 20,000 plants in the ground covering an acre. It will be quite a site when it is all in bloom!

 

American Flowers Week Farmer Feature: Summer Dreams FarmAmerican Flowers Week Farmer Feature: Summer Dreams FarmAmerican Flowers Week Farmer Feature: Summer Dreams Farm

 

Do you have a team helping you at Summer Dreams Farm?

I am still working a full time desk job (to help pay for the upfront farming expenses) and helping on the Christmas Tree Farm. There is no way I would be able to handle everything on my own and I am incredibly grateful to have two amazing employees right now. This summer when harvesting flowers, I am anticipating I will need an additional one or two more part-time employees as my field will take around 90 hours of work per week to properly cut and maintain.

To do something like this takes a special kind of person, someone passionate and who truly loves what they’re doing. Where do you find the inspiration to get out of bed everyday and work on your magical farm?

Nothing is certain in agriculture. Not only does it consume a huge amount of capital and time to get started but there is no guarantee that you will ever earn a dollar. Last year from March to December I was working at least 75 hours a week, and during harvest season it was over 100. Some days I would much rather stay in bed and catch up on sleep but I know that isn’t an option.

There really is no sugar coating it, it is hard work and quite literally your blood, sweat and tears go into it. Most people think I am crazy and I think it takes a little bit of crazy ambition to take something like this on. What really gets me up is knowing what I will be able to achieve, pushing myself to do more, and knowing that people are going to love my product. Last year people were almost in tears when I said it was my last weekend at market, they didn’t know what they were going to do without their ‘dahlia fix’. The florists I am working with are just as excited, offering ideas and support while I am still getting established in the industry. It has been rough but as soon as that first flower blooms and seeing the excitement on everyone’s face you know it is all worth it!

 

American Flowers Week Farmer Feature: Summer Dreams FarmAmerican Flowers Week Farmer Feature: Summer Dreams Farm

 

I’m a west coaster, so I’m a bit unfamiliar with the farming world in Michigan! Can you tell us a little bit about the flower farming scene over there?

Michigan is actually the second most agriculturally diverse state in the country, behind California. The soil, climate, Great Lakes, and abundant fresh water allow us to grow a huge array of crops including cut flowers. There are loads of small cut flower farmers in the state but not too many major ones. That said, there seems to be a strong and growing movement across the state with people getting involved in the industry. Because of the cold winters here, all of the dahlias I grow need to be dug up in the fall and stored indoors over the winter.

Do you plan on focusing on dahlias only, or are there any other varieties you would like to experiment with in the future?

Right now I am concentrating on dahlias and want to build a reputation for quality and as a reputable producer. In the future I would like to branch out into a few more varieties of specialty flowers including peonies and ranunculus.

I know you said you have over 90 varieties (!!!), but you have to have a favorite, or five… Care to share a few of them?

It is going to be a colorful year! It is really hard to choose, when people first see any of them their first question is, “Are these real?!” If I had to pick I would say Kenora Lisa is near the top. It is a coral with some flashes of yellow that has petals that actually sparkle in the sunlight. I am a big fan of darker colors too, Rip City and Ivanetti are both amazing producers and look awesome. To round out the top five I would say Hy Patti for its unique pattern and deep copper/orange color and Peaches n’ Cream for its magical look.

Your dahlias are gorgeous; any tricks of the trade or secrets you’re willing to share with fellow farmers out there?

Well drained soil! If you are planning on growing dahlias the most important thing is that your soil drains well. Tubers are susceptible to rot if there is too much water around them, especially when the plants are young. It is also important to maintain your plants. Regardless of if you can sell them or not, every flower needs to be picked at least once a week. This most likely means you will be deadheading hundreds (in my case thousands) of perfectly good flowers of each week. It is sad but very important to keep up the quality and productivity of your plants.

 

American Flowers Week Farmer Feature: Summer Dreams Farm

 

Supporting local growers and educating people about what you guys have to offer is so important, and these days it seems like awareness is really spreading! Tell us a little bit about your experience and/or involvement with the American flower farming community.

It all started with my met an amazing local event florist, Liz Stotz from Parsonage Events. She introduced me to many other designers and florists in the area when she could have kept my existence to herself. One of the events I became part of through her was the three-day floral art installation, Flower House in Detroit put together by local designer, Lisa Waud of Pot & Box where I had the opportunity to donate over 3,000 dahlias. At this event I met amazing designers from all across the country and also Kasey Cronquist of the American Grown movement and Debra Prinzing of Slow Flowers. I was inspired by both and I am grateful to for these folks for growing the movement. It is an honor being able to contribute in my own small way to the movement. This year I will be selling directly to local florists, at Farmer’s Markets, Mayesh, and hopefully establish some connections out of state.

Thanks so much for taking the time to answer some questions about your blossoming business! One final question, and I know it’s only been a year, but is there any advice you would go back and tell yourself when you first started Summer Dreams Farm?

Good question! There are always things that you wish you could do differently but the biggest thing I would tell myself is don’t be afraid to take the leap! Don’t worry about showing what you have to offer even if it isn’t 100% complete or perfect. If you have a quality product and good presentation, people will be happy to work with you!

 

American Flowers Week Farmer Feature: Summer Dreams Farm
All photos by Heather Saunders

Interview: Jenn Sanchez Floral Design

Jenn Sanchez Floral Design   

The lovely lady behind this week’s Instagram takeoverJenn Sanchez, is here to answer some questions about herself and her floral design journey! Continue reading to find out what inspires Jenn’s unique aesthetic and approach to flower design.

And if you can’t get enough, head over to Jenn’s Instagram to see more of her beautiful work!

 

So to start out, why don’t you tell us a little bit about yourself, and how you found yourself in the flower business!

I currently live in Ventura, California with my husband who also owns a business so right now ours lives are pretty invested in that. About how I got started…for my 18th birthday my mom filled out the paper work for a resellers permit because she thought I should try my hand at arranging flowers. I honestly didn’t give it much thought. I sporadically did the flowers for friends weddings in the few years following that. I’m not sure if I thought much about design or detail at that point. It wasn’t until I came across the work of such artists as Saipua and Amy Merrick that I realized…”Ooooo, this is also a form of art”. Sounds like a silly realization now, but that’s what got me serious about making it a career!

 

I saw on your website that you used to do oil paintings, which totally makes sense because before I even knew that, the images on your website and Instagram reminded me of paintings already… so unique and lovely. How do you think your background with oils and the fine arts helps you when you’re designing with flowers?

Toward the latter years of my lessons, I was drawn to still life paintings where you would choose (or bring in) props such as fruit, flowers, tableware, and arrange them however you wanted the subject to look. So I guess you can say I learned styling without knowing it. I remember being obsessed with things appearing effortless. I hated when things looked too staged. I am still very much so that way when I arrange. I always say that I want things to be “perfectly imperfect”.

 

Jenn Sanchez Floral Design

Photo: @ermling

 

How would you describe your aesthetic?

I feel like it’s constantly changing. I think even months ago I would have answered this question differently than I would now. I think part of that is because I decided (as a new years resolution) to be ok with my work defining itself which could mean it didn’t fit in one genre, per say. I don’t want to be pegged as “traditional” or “organic” or “modern”. More than key descriptive words I aspire to create work that makes people feel something. Not sure if that suffices for an answer!

 

Jenn Sanchez Floral Design

Jenn Sanchez Floral Design

 

I also noticed that your wedding services go beyond the flowers – what made you want to work with the bride on all aspects of her special day?

I think flowers can feel misplaced if all the other design decisions aren’t make in tandem with the florals. I didn’t want my clients to be paying for my services just for there to be a lack of cohesion when it can so easily be done right.

 

Jenn Sanchez Floral Design

Jenn Sanchez Floral Design

Above photos: @lunademarephoto

Jenn Sanchez Floral Design

 

Let’s talk tools – favorite florist tool, and favorite computer app you use in your business, be it social media, business organization, or anything else?

Bind wire! I just love it. Not the strongest BUT it hides so well for smaller installations. Favorite app, assuming this excludes the obvious being Instagram, I really like VSCO for editing photos. It’s allowed not just my work but the way I edit photos of my work to add personality to my artistic voice.

 

Jenn Sanchez Floral Design

 

You have a workshop coming up! Tell us more about that!

Ya! Really excited to be teaching a couple coming up. More info can be seen here: www.jennchez.com/classes

 

Have you always wanted to explore the education side of flowers?

Yes! I have spent many many hours googling and reading and asking lots and lots of questions to more seasoned designers and professionals. It’s made me value what I do that much more and the people who have taught me along the way. I think I always knew I wanted to give that back to people at some point. I am passionate about shared experiences and seeing people get excited about what they are passionate about. Having that be a commonality in floral design just sounds thrilling.

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

I would tell myself to take it easy. I tend to be a risk taker and dive headfirst into things, often too serious along the way. Part of that has been really good for my business, but I could have used a big dose of patience in all aspects.

 

Jenn Sanchez Floral Design

Interview: Christy of Colonial House of Flowers

Over the past two days, the lovely Christy of Colonial House of Flowers has been on our Instagram sharing her love of flowers! You may feel like you already know her thanks to her amazing captions that really told the story of CHOF, but if you want to know even more, keep reading for a more in depth look at this talented designer and the inspiring business she’s grown. Be sure to check out the CHOF Instagram as well for more Southern florals & charm!

So tell us a little bit about yourself, and how you got started in the flower industry?

I live outside Savannah, Georgia. CHOF team members all live in Georgia including Atlanta, Eatonton, Statesboro, and Nashville. I love my two children, Beatrice & Whitaker, more than anything (pictured below). And my handsome redheaded husband and black cat, Herschel. I was raised in the countryside of South Georgia, a place of uncompromising beauty. It’s always given me a sense of place. Its wilds have stayed with me even as I have grown. I know for certain that my love for making meaningful arrangements that are seasonal and intentional and real comes from my family—memories of gardening with my grandmother and crafting during the holidays with my mom and sister. I am fascinated with the rough hand of nature; positively convinced, that my roots continue to draw me to the uncultivated organic world, classic design, and unconventional materials.

Colonial House of Flowers Instagram TakeoverColonial House of Flowers Instagram Takeover

In 2012, I assumed ownership of a little nearly 50-year-old landmark flower boutique that was in my family, called the Colonial House of Flowers. I believe the spirit of my grandmother’s creativity and ability to resourcefully create something sophisticated flutters through everything I do. In 2014, Amanda Currier, my sister, joined the Colonial House of Flowers team. And my husband Brian Hulsey, who is an electrician, hangs our lights. It really is an affair of friends and family. I love this part! I love being a Chapel Designer. I am honored to be in the list of UGA 40 Under 40 most outstanding alumni. There are international bankers, world famous fashion designers and very accomplished professionals on the list. I think I’m the only florist ever to be on that list! And, it makes me smile!

 

Colonial House of Flowers Instagram Takeover

 

Seasonally relevant flowers, branches, and fruit, are the true medium of my art. I’m ever thankful for my grandmother who always sent me into the garden, who brought me a found plant as a gift, and taught me to dig bulbs, grow cuttings, and stop at random roadside stands on family travels. My mom, dad, and sister, have always believed in me, and my husband has been a constant source of praise and encouragement at all times! And though I studied journalism at the University of Georgia, I believe I am in my life’s true work, as I continue to help people bring simple beauty into their own lives—helping them create things that are sensual and evocative. See more about me here!

 

How about your team? It looks like you’ve got a close-knit group of people working together in your dreamy little studio!

Right on! We are so close. The team at Colonial House are seriously some of this industry’s most madly talented experts. The company includes artisans as young as 8 years old, teens, college students to 30 year olds to Carolyn who started the shop who is in her 70’s. Plus, Margie Tygart (my grandmother) who frequently forages, grows plants and sources vessels for us, yes I am for real, is 89!! The fact that this art is everlasting is the coolest thing. And that no matter what your age being authentic and original and honest is always appealing. Real is so rare these days. Our motto is it doesn’t have to be perfect to be beautiful. We keep a list of mantras like this to keep us true to our attempt to design without conforming, to live without fences and to inspire confidence, kindness and heart led intentions → Our Pinterest Believe Board

CHOF has been featured in publications including, Southern Weddings, Smitten, Paprika Southern, The Savannah Magazine, The Knot and blogs like 100 Layer Cake, Style Me Pretty, Ruffled, Botanical Brouhaha, and Flirty Fleurs among others. CHOF is regularly featured on Pottery Barn Inside & Out and Camp Makery blogs. Without a creative process that encourages grace and a cheerful team that is committed to extraordinary service and design to the last detail all this wouldn’t be possible. People who only care about themselves, the narcissists, don’t last long around here. If I had to describe our team, I’d say they are the most giving, bright people on the planet. Everybody is a cheerleader. The way everyone genuinely boosts each other up is so awesome!

 

Colonial House of Flowers Instagram Takeover

 

I saw that you have a little garden by your studio from which you bring in fresh clippings everyday to design with. Can you tell me a little bit about that? When and why did you decide to begin growing some of your own flowers?

My grandma and I once foraged wild Queen Anne’s Lace alongside an interstate to bring home for planting, and I’ve loved unceremonious materials ever since. Though the stateliest woman you’ll ever meet she prefers lichen and hand-plucked pinecones with her silver service. I, too, tend to focus on a timeless, elegance that is ethereal, moody and of the garden.

A statue called The Butterfly Girl was erected by the city of Nashville to honor her lifelong service of bringing flowers from her garden to well, to everything! To me, and my sister is the same, it just doesn’t look right if there’s not something in it that’s truly seasonal and that I gathered myself. My sister, who is on the CHOF team, is the exact same. She has been spotted on top of car with a broom handle gathering fresh Spanish moss! It’s not uncommon to see our deliveryman clipping the hedges of someone’s yard (with permission of course). Or, getting a package of something special from someone’s yard. I just have to use it. Even it doesn’t “match”. It means more to me that someone thought of me and took the time to clip it… so, if you spy something unusual in my work it might just be clipped from our garden or given to us by a friend! True story.

Every single arrangement I make has something I have collected myself, or someone has given me. It’s important to me.

 

Colonial House of Flowers Instagram Takeover

 

What is CHOF’s focus? More retail or do you also do weddings & events?

The doors to our flower shop opened in 1968…. And we’ve been making local flower deliveries ever since. Crazy, I know. But, we have an old-time full service flower shop. Brick & mortar. Our retail shop bustles daily with funeral, new baby, get well soon and just because orders. Plus, we have an in-house espresso bar. A corner shop located in the heart of the Market District of Statesboro, it’s busy! At a time when flower shops are going out of business every day.  It’s hard to believe but ours is burgeoning.  In fact, it’s been recognized by the University of Georgia as one of the 100 fastest-growing businesses operated by UGA Alumni. That’s out of all the businesses in the world. So, that’s fast growing!

Even though the foundation of our flower shop is in retail. We do weddings and events throughout the South almost daily. Elmer & Carolyn Phillips made the Colonial House of Flowers famous with their dramatic wedding work years ago — even back in the 70’s. You should see those pictures. Families have been using CHOF for years. Weddings & events continue to be a part of our brand and service list. The only difference is the addition of travel to our services, which allows us work in dreamy spots around the country. We hope to work in Paris this year!

 

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

 

How would you describe CHOF’s design style?

Classic with an unexpected twist. Raw. Real. Honest. Un-designed. Effortless. Brought together from the garden.

 

Colonial House of Flowers Instagram Takeover

 

Which flower varieties are you really excited about for the upcoming season?

Me? All of them, girl! I love all flower varieties. It’s true; I haven’t found one I didn’t like, yet. I am really excited about the gaining momentum of American Grown Flowers. Slow flowers speak to me. I am excited the movement is finally coming to the Southeastern United States. Um well, if I have to pick a fave it’s a Ranunculus. Or, a Peony or Freesia. Or, Blushing Bride protea. Really, anything Charity sends me. I love her pulls!

 

Colonial House of Flowers Instagram Takeover

 

Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself? If you’re using anything besides Instagram & Facebook, we’d love to hear what else florists are starting to use!

My favorite florist tool is an old school frog, a really good one. But, I don’t get to use them as often as I’d like. The oasis foam and tape is better for transport.

Our fans are incredible. We connect with them daily through Facebook, Instagram, Twitter, Snapchat, Pinterest and Periscope. Instagram and Pinterest are the ones we adore the most. What we enjoy most is collaborating with others in our industry to show people just how easy it is to incorporate flowers into everyday life, how easy it is to use things you already have on hand.

Our social media includes collaborations with other brands that we really, truly love. Some examples are Cameron Hughes Wine, Rosaprima Roses, Syndicate Sales, Camp Makery, Wedding Chicks, Style Me Pretty and Pottery Barn. I am enjoying our relationship with Pottery Barn the most! Pottery Barn Inside & Out blog has featured our flower making tutorials every season for the past few years like How To Make A Flower Girl Halo or DIY: Cake Stand Centerpiece. Our tutorials are also featured onCamp Makery. Check them out, you’ll see some Mayesh flowers in there!

 

What’s the most memorable or favorite event/shoot you’ve worked on?

Well, it’s not the most famous shoot we’ve ever done. But, the time my family came together to share my Grandmother’s pound cake recipe for Camp Makery and Pottery Barn is the one I treasure most. We all happen to be together in Nashville at the same time so my sister and I pulled it together on a whim. Javon Longieliere Photography met us in the middle of nowhere; actually it was the place where my parents got married, the day after Thanksgiving. Seeing all the generations in my Mother’s family together making the flower arrangements and setting the table is really special to me.

One of my favorite weddings was a French Industrial wedding in Atlanta. It was styled by my dear friend Lauren Weems of Camp Makery. My aunt and I did all the flowers at her Lake Oconee home. My Uncle kept us fed and in good spirits. And, my cousin and husband did the lights. We had the best time!

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

Dear Christy, Your greatness is not what you have. It’s what you give. So hang in there. Keep giving all the love and good vibes you’ve got to those flowers, those people, and yourself. Keep trying. Kindness matters and actions speak louder than words. You know this is gonna be tough. But you’ve done harder things. Keep being honest. Authentic. And you. Listen to that inner voice when you’re collecting and arranging and building your tribe. Lift others up and let go of the things that don’t matter. And stop apologizing for saying no. Your arrangements are going to reflect what’s in your heart – the people and the energy in there. So, appreciate all the love and gracious people in your life. Be confident, believe in yourself and give yourself grace. Be happy. There’s beauty everywhere when you stop looking for flaws. Life and beauty are fleeting so keep living it up and making things that mean the most beautiful to you!  You go girl! Don’t stop. Get it. Get it! 🙂 Xx! Christy

 

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

Interview with The Blooming Bud

The Blooming Bud Instagram Takeover

 
Happy Friday, everyone! If you follow us on Instagram, you probably saw this week’s takeover with Cynthia Sanchez of The Blooming Bud. She gave us a peek into her dreamy, Southern California floral designs, ranging from pretty pastels, to natural, foliage inspired designs, to cake… so many beautiful cakes! (Okay now I want cake). We caught up with Cynthia to ask her a few questions and learn a bit more about the designer behind the takeover. Be sure to check out The Blooming Bud on Instagram too!

 

To start, why don’t you tell us a bit about yourself, and how you found yourself in the flower industry! 

I am a wife and a mother to one beautiful twelve year old pit bull. Most days you’ll find me trying to run this crazy little business I call The Blooming Bud, but on my time off you’ll see me in my garden, doing yoga, or having fun with my husband. I have been doing floral design on and off for twelve years now. I started working at my first flower shop back in 2003, and to my luck it was a very nice high end flower shop which specialized in retail floral displays. Working at this flower shop is when and how I realized I loved working in a creative field. I think this is also when I realized how much I enjoyed creating beautiful things and working with my hands. After working here a few years and only being 19 or 20 years old, I didn’t know I could and would actually end up having a career in floral design. I ended up going to school and studying what I thought was the next best thing, Interior Design. While going to school I still worked on and off for different flower shops/designers on occasion. After graduating with my Bachelors Degree in Interior Design I landed a very good job at one of the top commercial design firms here in Orange County. While there were plenty of fun and rewarding things about being an Interior Designer, I would always remember that I was my happiest when I worked with flowers. Fast forward a couple of years and in 2012 I married my wonderful husband who has been with me since the very beginning of my flower career back in 2003. Once we got married, I had him to fully support and encourage me to follow my dreams and become a floral designer again. I jumped in head first in February of 2013 by starting this business and I haven’t looked back! Every year has been a blessing and every year has been better than the last. Next year I hope to be more adventurous with my designs and push some of my creative boundaries!

 

The Blooming Bud Instagram Takeover

Photo by @tiffanyamberphotography

 

While perusing your website, I saw that your degree is actually in Interior Design. Mine is too! I’m curious as to how your background in design comes into play now as a floral designer? 

I feel like my background does come into play a lot in my role as a floral designer, which always makes me really happy. Floral Design, like I mentioned, is what made me want to pursue something like Interior Design in the first place, and although I wasn’t happy having a career as an Interior Designer I did always enjoy the designing part of that job. I find that although I’m focusing on the florals now, I always jump into my designer mode in the beginning stages of my process with my clients and a lot on the actual wedding days as well. In the beginning stages while working with us, I always like to see what somebody has pinned in their inspiration boards. Some people don’t like to use Pinterest too much (because let’s face it, some of these boards are all over the place) but it really helps me see what kinds of things they like, what look or atmosphere they are going for, what kind of person they are, etc. I then try to enhance and improve some of those design elements in my own way. I still want to be true to their vision of their wedding, but I want to be able to use my expertise and design style to help bring that vision to life. This was a lot how I used to approach my design projects as an Interior Designer. I analyzed what the client liked and what they needed, I saw what we had to work with, and then I went from there.

 

How would you describe your design style? 

I would describe it as whimsically balanced. Not too tailored but not too extreme either. I love to use the different shapes and textures in fun playful ways but I find that I tend to balance my designs somehow. I like things to stand on their own and be unique on its own but I love structure at the same time so I tend to design with a lot of symmetry (whether it be where I place my flowers or the colors I’m using).

 

The Blooming Bud Instagram Takeover

Photo by @mallorydawnphoto

The Blooming Bud Instagram Takeover

Photo by @savanphotography

The Blooming Bud Instagram Takeover

Photo by @tiffanyamberphotography

 

What trends do you see happening in flowers right now? 

I’m personally seeing a lot more lush greens and wonderful textures as opposed to having more flowers and less greens in arrangements. I love this. All of my weddings are looking more natural all around (from the venues, to the dresses, to the flowers, etc.) and there is more attention being placed on details. 

 

The Blooming Bud Instagram Takeover

Photo by @tiffanyamberphotography

The Blooming Bud Instagram Takeover

Photo  by @lucymunozphotography

The Blooming Bud Instagram Takeover

Photo by @tiffanyamberphotography

 
Let’s talk tools. Favorite florist tool? And in terms of social media, other than Facebook & Instagram, are there any other apps you’re using, or are those pretty much your go-to’s?

My favorite florist tool would have to be my knife. It’s pretty much the one thing that you will always find in my hand. If it’s not in my hand, I’m most likely looking for it because I have lost it. Instagram and Facebook- Those are pretty much my go to’s. I’m embarrassed to say, but I don’t really know what else is out there or how to use any of it. LOL. There’s just so much out there now, it’s so hard to keep up. So let’s hope they continue to stay relevant!

 

What is your favorite or most memorable event or shoot you have been apart of? 

I would have to say being with Kate and Jose Villa in Kate’s Flowerwild workshop in Santa Ynez last year. The location was amazing (Alisal Ranch). Kate and Jose were so generous and are such an inspiration. Her spirit, both their talents, and all the girls I shared this experience with made that particular photo shoot very memorable to me.

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing? 

Be confident in your work, be confident in yourself, and don’t forget to have fun.

 

And incase you’d forgotten about  cake…

 

The Blooming Bud Instagram Takeover

Photo by @tiffanyamberphotography

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