Posts Tagged “instagram”

Interiew: Summer Robbins Flowers

Mayesh Instagram Takeover Summer Robbins Interview

 

My favorite part of every Instagram takeover we do is the follow-up interview. The photos we see on our feed are always gorgeous, but getting to know the designer behind those beautiful images is it what makes each takeover so unique. Every interview I’ve done has been fun and insightful, but I’m not gonna lie, this lil lady has been one of my faves! Her energy and passion for this industry shines through, and I can’t guarantee you won’t want to be best friends with her by the end!

 

So without further ado, let’s learn a bit more about Summer Robbins of Summer Robbins Flowers!

 

 


 

 

So tell us a little bit about yourself, and how you found yourself in the flower industry!  

Well this answer could get incredibly long-winded but I’ll try to keep it short.  😉 I’m Summer, and I own an event floral design studio in Bend, Oregon.  I’m Rich’s wife and Cedar & River’s mama.  Our family is rounded out by our fur puddle, the ultimate lap kitty TT, our 10 chickens, and 2 beta fish.  Black coffee & red wine are my drinks of choice and I could literally eat tacos every day.  I’m obsessed with music and business podcasts.  Book stores are my happy place.  Running is how I meditate.  And in an effort to be a true Bendite and to keep up with my family, I just learned how to ski this year, so wish me luck on the slopes.

Floral design is my second career and it took me over a decade in fashion design, DIYing my own wedding, a whole lot of vision boarding, a supportive husband, and eventually taking floral design classes to discover that flowers was truly where I was meant to be.

 

I love how much overlap there is between different creative fields. How did your background in fashion influence you as a floral designer?

My fashion background has influenced my floral business in every way.  Without all of those years in fashion honing my taste level, my eye for detail and design, developing my work ethic, learning to manage a team and to maximize workflow, as well as how to present and talk through ideas, my ability to best serve my clients confidently would probably have taken a whole lot longer to develop.  But given that I had a whole career beforehand, my floral business has grown steadily and organically since I went out on my own 3 1/2 years ago.

 

Mayesh Instagram Takeover Summer Robbins Interview

@paulbarnettphotography 

 

Tell us a bit about your experience at the FlowerSchool New York!

Where do I begin here?  A good friend of mine who is an event floral designer in Virginia recommended I take classes at FlowerSchool New York when I was starting to think that floral design might be a career option for me.  The school is right down the street from my old office, so it couldn’t have been more convenient.  The very first class I took there was a master class with Ariella Chezar, the queen of flowers, and I was totally hooked from that point on.  After a couple of months of floral classes, I signed up for their professional program and quit my job to pursue floral design full time with the goal of one day starting my own business.  I figured that I had spent 4 years at Parsons to study fashion design, so I owed myself at least 1 year to study floral design if this was to be my new career.  During that year I took every class that FlowerSchool New York offered.  I studied under Ariella, Lewis Miller, Emily Thompson, Christian Tortu, Shane Connelly, Oscar Mora, Remco Van Vliet, and Sullivan Owen, among others.  Then I apprenticed with Belle Fleur, Ariella, Polux Fleuriste, and Sullivan Owen.  I couldn’t have been more fortunate and I have so much appreciation for FlowerSchool NY and their amazing staff, alumni, and master florists.  I highly recommend the school to anyone serious about developing and honing their craft.

 

I absolutely adore Bend, OR, but it’s obviously a huge change from living in New York City for so long! Can you talk about how your surroundings have inspired your style – from the architecture of New York to the beautiful landscapes of Oregon?

Bend is the Wild West.  It couldn’t be more different than New York City, which is why we chose to live here.  Everything about our high desert landscape is endlessly inspiring to me with its dusty neutral color palette, dried grasses, juniper, desert sage, and tumbleweed on the East side of town and the ponderosa, lodgepoll pines, and manzanita on the West side.  I LOVE incorporating our native elements into my work so that I can honor this magical place.  If I was doing a wedding in Portland where it’s always raining and mossy, and ferny, and perma-green, I can guarantee that my work would look much different because the landscape is vastly different.

 

Mayesh Instagram Takeover Summer Robbins Interview

@gallivanphoto

 

Mayesh Instagram Takeover Summer Robbins Interview

@victoriacarlsonphoto

 

Even though Bend is experiencing a lot of growth at the moment, it still has that small town feel. What is the floral community like out there?

Yeah, Bend is big, but it feels small because we are kind of an island in the center of Oregon with Portland 3 1/2 hours Northwest over the Cascade Mountain Range and the next most populated town East is 2 hours away, so we are surrounded by wilderness.  The floral community is AWESOME and super supportive both here and statewide.  In Bend most of us are friends and we refer each other and help each other out.  In my experience flower people are generally an exceptional bunch, so I feel like that’s no surprise.

 

Mayesh Instagram Takeover Summer Robbins Interview

@amandaphotographic

 

So your studio is on the farm you live on (sigh)… do you grow any of your own flowers on the farm?

Hahaha!  We are trying to grow flowers.  Meaning my husband is trying to grow flowers.  It’s pretty tough here.  We’re in zone 6, and our farm is located at 3500 feet above sea level.  We get freezing temperatures at night sometimes in June or July.  The sun is also super intense, it’s arid, and the soil is volcanic.  My husband is in charge of the farm and his focus over the last 3 summers has been to amend the soil and experiment with different floral varieties.  Greenhouses may be in our future.

 

Aside from the flowers, I get the feeling that one of your favorite parts about this industry is the relationships and connections you form with each client. Can you tell us a little bit about that, and how you look to your clients for inspiration in their unique event?

I would agree with that 100%.  Client relationships and the connections we forge are the thing that I value above everything else in this business.  My goal is to serve our clients wholeheartedly, without ego, and with respect.  Every bride deserves to be wowed on her wedding day and exceeding her expectations is what gets me excited and keeps me inspired.  I think if you approach it that way, you can’t lose.

I’m certain we all get the same 20 or so Pinterest pins depending on the season, but I would go totally insane with boredom if I had to make the same thing every week, and most couples really would prefer something personalized over a knock off.  So instead of deciding to create those Pinterest floral ideas verbatim, I use them as a starting point.  Then I take those ideas and create a design direction unique to my client based on their story, things they love, their venue, their color palette, the season they’re getting married in, their budget, what they’re wearing, and the vibe of their wedding.  I get so excited and inspired by it all.

 

Mayesh Instagram Takeover Summer Robbins Interview

@dawn.charles

 

Alright… you knew it was coming! Favorite flower? I’ll allow a couple, because even I can’t choose just one 😉 

Well thank you for not making me choose just one favorite, because that would be impossible.  Sorry I can’t even nail it down to a couple because every season is so different.  So, will you allow me to go seasonally?

In the Spring I love all forms of fritillaria, anemones, ranunculus, and hellebore.
I’m all about berries, peonies, and scabiosa in the Summer months.
For Autumn, bring on the dahlias, nandina, rudbeckia, seed pods, and decorative grasses.
And lastly in Winter, peonies from overseas.
But throughout every season I am a rose-a-holic.  So, I guess in all honesty you could say they are my true favorites.

 

Mayesh Instagram Takeover Summer Robbins Interview

@gallivanphoto

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing? 

I would tell myself that all of the money spent, hard work, sacrifice, and time away from my babies will all be worth it because I end up building something that’s becoming pretty great.

 

@gallivanphoto

 

40th Anniversary Seventies Inspired Instagram Challenge

 

Alright guys, it’s time to get YOU involved in our 40th Anniversary celebration! Let’s pay homage to our founding year – 1978 – by creating some groovy, throwback seventies inspired floral designs. We’re leaving this Instagram Challenge pretty open-ended – be it a straight up old-school design you might find back then, or a modern day interpretation of the era, we want to see it all. It can also be any type of design – you’re not limited to just centerpiece arrangements. So have fun some fun and take us back in time with your seventies designs!

 

Pro tip: The All Out Seventies Spotify playlist in the studio will most definitely help get those creative juices flowing, or those boogie feet moving at least!

 

 

October 8 through October 28, 2018, you can share your seventies throwback designs by tagging us, @MayeshWholesale, and using the hashtag #mayesh70sthrowback for a chance to win. We’ll choose weekly winners to receive a Mayesh apron and be featured on our Instagram page! Have fun, be creative, and good luck!

 

P.S. Be sure to review the rules below. A few details to point out: you can submit up to 10 pictures per entry period; if selected as a winner you have 24 hours to get us your address to receive your apron.

 


 

OFFICIAL RULES

Void outside the 50 United States, District of Columbia and where prohibited. Do not proceed to enter if you are not at least 18 years of age, a legal resident of, and located within, one of the 50 United States, or the District of Columbia and have a web-enabled mobile device, wireless service plan and the Instagram application at the time of entry. By participating, you agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final in all matters relating to this contest. This contest is in no way sponsored, endorsed or administered by, or associated with Instagram. By entering this contest, you understand that you are providing your information to sponsor and not to Instagram.

NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT INCREASE YOUR ABILITY TO WIN.

CONTEST PERIOD: The Mayesh Wholesale 40th Anniversary Seventies Inspired Challenge (“Contest”) begins at 12:01 a.m. Central Time (“ET”) on 10/8/18 and ends at 11:59 p.m. ET on 10/28/18 (“Contest Period”). The Contest Period will be divided two (2) weekly entry periods (each, an “Entry Period”), as detailed below:

 

Entry Period 1: Begins 12:01 a.m. ET on 10/8/2018 and ends 11:59 p.m. ET on    10/14/2018.

Entry Period 2: Begins 12:01 a.m. ET on 10/15/2018 and ends 11:59 p.m. ET on    10/21/2018.

Entry Period 3: Begins 12:01 a.m. ET on 10/22/2018 and ends 11:59 p.m. ET on    10/28/2018.

 

SPONSOR:  Mayesh Wholesale Florist, 5401 W 104th Street, Los Angeles, CA (“Sponsor”).

HOW TO ENTER:  During the Contest Period, using your web-enabled mobile device, launch the Instagram Application and follow Mayesh Wholesale Florist on Instagram. You can search “mayeshwholesale” in the Instagram application or visithttps://instagram.com/mayeshwholesale/ in an internet browser to locate and follow@mayeshwholesale. Then, using your mobile device, capture and upload to Instagram one (1) Seventies inspired floral design photo, and include the hashtag #mayesh70sthrowback, along with tagging @MayeshWholesale to receive one (1) entry (“Entry”) into the applicable Entry Period. There is no cost to enter. Entries generated by script, macro or other automated means or practices, or by any means which subvert the entry process will be void. All Entries must be received by the end dates and times above to be eligible for the applicable Entry Period. An Instagram account is required to enter this Contest and is available for free at https://instagram.com/.

Note:  You must have a wireless service plan for your web-enabled mobile device with your wireless service provider and a device that supports the Instagram application to enter this Contest.  Data rates may apply. See your wireless service provider for pricing plan details and capabilities.

ENTRY REQUIREMENTS: Entries may not contain, as determined by the Sponsor, in its sole discretion, any content that:

• is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;

• promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous;

• promotes any particular political agenda or message;

• is obscene or offensive; endorses any form of hate or hate group;

• defames, misrepresents or contains disparaging remarks about other people or companies;

• contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, except for Mayesh Wholesale Florist elements which may only be used for this Contest in accordance with these Official Rules);

• contains any personal identification, such as personal names or e-mail addresses;

• contains copyrighted materials owned by others (including photographs,sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), except for Mayesh Wholesale Florist elements which may only be used for this Contest in accordance with these Official Rules);

• contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission;

• contains any individual other than the entrant, without permission;

• communicates messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate; and/or

• violates any law.

Entry must be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity.  If the Entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the Entry, any and all releases and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the Entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Entry null and void.  By submitting an Entry, entrant warrants and represents that he/she and any persons appearing or who are identifiable in the Entry consent to the submission and use of the Entry in the Contest and to its use as otherwise set forth herein.

By submitting an Entry, entrant acknowledges and agrees that Sponsor may obtain many Entries in connection with this Contest and/or other promotions staged and/or promoted by the Sponsor, and that such Entries may be similar or identical in theme, idea, format or other respects to other Entries submitted in connection with this Contest and/or other promotions sponsored by the Sponsor or submitted for other reasons or other materials developed by the Sponsor. Entrant waives any and all claims entrant may have had, may have, and/or may have in the future, that any Entry and/or other works accepted, reviewed and/or used by the entrant may be similar to his/her Entry, or that any compensation is due to entrant in connection with such Entry or other works used by Sponsor.

By submitting an Entry, entrant hereby grants permission for the Entry to be posted on Mayesh Wholesale Florist’s Instagram (https://instagram.com/mayeshwholesale/OR @mayeshwholesale) or other Sponsor websites or social media pages. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting of any Entry and reserve the right to remove any posted Entry for any reason and at any time.

By submitting your Entry, you agree that your Entry conforms to these Official Rules and that Sponsor, in its sole discretion, may disqualify your Entry for any reason, including if it determines, in its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion.

LIMIT: Ten (10) Entries per person and per Instagram username per Entry Period. Entries received from any person, Instagram username in excess of the stated limitation will be void. You may only use one (1) Instagram username to enter this Contest.

ELIGIBILITY: This Contest is open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older, who have a web-enabled mobile device, wireless service plan and the Instagram application at time of entry. Employees of Sponsor and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest  and each of their respective parents, agents, affiliates, subsidiaries, and advertising and promotion agencies, and their immediate family members (regardless of where they reside) or household members, whether or not related, are not eligible to enter or win. “Immediate family members” shall mean spouses, parents, step-parents, children, step-children, siblings, step-siblings, and their respective spouses. “Household members” shall mean people who share the same residence at least three months a year.

WINNER DETERMINATION: Weekly Winners: Within three (3) business days of the end of each Entry Period, all eligible Entries received by Sponsor for the applicable Entry Period will be judged by a panel of Mayesh judges.

WINNER NOTIFICATION: Potential winners will be notified via Instagram using an @username reference.  Each potential winner will be required to send an email including his/her full name and mailing address to the Sponsor via the designated email address within twenty-four (24) hours of notification. If prize notification is returned as undeliverable, Sponsor is unable to contact a potential winner or a potential winner is not in compliance with these Official Rules, prize will be forfeited and, at Sponsor’s discretion, a runner-up winner may be notified.

PRIZES (2): WEEKLY WINNER PRIZES (2 total, 1 per Entry Period): A Mayesh apron; Approximate Retail Value (“ARV”): $5.00.

Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer a prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. The awarding of the prize is contingent upon full compliance with these Official Rules. All prize details are at Sponsor’s sole discretion.

PRIVACY:  When you enter the Contest, we may collect personally identifying information about you, including your name, Instagram username and email address. Your information will not be sold or rented to third parties. Incomplete Entries are void.

LICENSE FOR USE OF ENTRIES: By submitting an Entry, each entrant grants, and represents and warrants that the entrant has the rights and authority necessary to grant, Sponsor an irrevocable, non-exclusive, fully sub licensable license and right to exploit, edit, modify, and distribute the Entry and all elements of such Entry, including, without limitation, the photo, hashtags, descriptions or comments and/or the likenesses of any persons or locations embodied therein, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.

RELEASES:  By participating in this Contest, entrants agree to release Sponsor, Instagram and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest and each of their respective parents, agents, affiliates, subsidiaries, advertising and promotion agencies, and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, in whole or in part, directly or indirectly, from participation in this Contest and/or acceptance, use or misuse of any prizes (or portion thereof).

OTHER: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, undelivered, garbled or misdirected Entries, photos, comments, descriptions or hashtags; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of Entries, photos, comments, descriptions or hashtags, the announcement of the prizes, or in any Contest-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to entrants’ or to any other person’s computer related to or resulting from participating in this Contest or downloading applications or the use of the website.  Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of these Official Rules. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this Contest if the Contest is compromised by virus, technical corruption, non-authorized human intervention, or any other causes which, in the sole discretion of the Sponsor, corrupt or affect the administration, security, fairness, proper play or integrity of the Contest. In the event of cancellation or termination, Sponsor reserves the right to select the potential winner(s) for the applicable Entry Period and/or prize level in a random drawing from among all eligible, non-suspect Entries received prior to date of cancellation or termination using the judging processes detailed herein. In the event of a dispute regarding entry, Entry will be deemed made by the authorized account holder of the Instagram account associated with the Entry and he/she must comply with these Official Rules.  The authorized account holder is the natural person who is assigned the Instagram username by Instagram. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE  LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH INDIVIDUAL AND RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

Except where prohibited by law, entry constitutes permission to use each entrant’s name, hometown (city and state), voice, biographical information, likeness, photograph and any statements regarding this Contest in all media now known or hereafter discovered, for any purpose, including without limitation, in connection with, and to promote, market or advertise, the Contest, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winner’s list, if applicable. Contest is subject to all applicable U. S. federal, state and local laws and regulations. Winners may be issued an IRS 1099 tax form in the amount of the prize retail value as stated herein.

 

Instagram Best Practices

 

Your business is on Instagram, and you’re fairly active on the platform (and if you’re not on Instagram, what are you waiting for?!) But do you ever wonder if you could be doing anything more to really have a successful profile, one that can help drive business? Read on for a summary of our top 10 tips from our last Mornings with Mayesh in which Yvonne reviewed a handful of florists’ Instagram pages.

 


 

Editing your Profile

 

  • Make sure your Instagram is a business profile! In order to do this, you will need a Facebook page for your business, but that’s something you should have anyway!
  • Include your business’s location in the description – at a minimum include the city and state.
  • Utilize the “Contact Options” on your Instagram feed – email, address, phone number.
  • Make sure that if you utilize the directions button created with the address section of “Contact Options”, that it is using a real address and not just a city.
  • Include your website URL – it is highly recommended to have your own website as opposed to Facebook as your website. If Instagram and Facebook disappeared tomorrow, so would your digital footprint – avoid this with your own customized site!

 

 

Posting and Engagement

 

  • Utilize geo-special hashtags as well as regular hashtags.
  • Engage with followers by responding to their comments.
  • Ask questions in your captions to prompt engagement from your audience.
  • Include CTAs (call to action) in your Stories, such as Swipe Up, to direct viewers to your website.
  • Post Stories on a regular basis, and add Stories with great content to Highlights. Check out our post Why You Should be Using Instagram Stories for more pointers on utilizing Stories!

 


 

Have any other great tips to show off your brand on Instagram? Share them in the comments below!

 

 

Mornings with Mayesh: Instagram, Facebook & Website Tips

Mornings with Mayesh: Instagram Tips

Join me for a special edition of Mornings with Mayesh. With the help of some brave volunteers, I reviewed a select group of Instagram, website, and Facebook pages. If you’ve been looking for real-life social media examples for florists and floral businesses, then you don’t want to miss this replay.

Scroll down for simple tips & tricks to increase your Instagram, Facebook and website game!
Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

INSTAGRAM, FACEBOOK & WEBSITE REVIEWS

  • Tracy: Instagram: https://www.instagram.com/woodlandfloraldesign/ 
    • Include where you are located in the description.
    • You have the email button, which is great!
    • You are using a combination of geo special hashtags and regular hashtags – good job!
    • I see a couple of responses to the comments on your posts. Try to respond a bit more to engage with your followers.
    • I don’t see any Story highlights
      1. are you using stories?
      2. maybe try creating stories around your events and use the highlights to show off your favorite work or work that you think will speak to your future potential clients.
  • Erica: Website: www.luxealtars.com
    • Hi Erica, here are a few things that stick out.
      • Where are you located? I can’t find any indication on where you are at and this hurts your SEO
      • Your homepage is beautiful, but with the white draping at the backdrop for some of your white text, it makes reading your text quickly really difficult.
      • It looks like this is a new website that you are working on, but adding some content will be beneficial. Having a blog that you can write a summary of your events and post some pictures while including the details of where the event took place is a great way to help your SEO and help people find y our business.
      • The request quote page doesn’t have a form.

Chelsea: Instagram: https://www.instagram.com/TopoftheHillDecor/ 

  • Your link is for a Facebook page, not your own website. I think you are losing out on potential traffic to your site. Plus, you do not own Facebook or IG … they could disappear tomorrow and so would your digital footprint. It is essential for businesses to have a website. How do people order your amazing wreaths? Make it easy for them.
  • I like that you provide all of the business button options – call, email, and directions. However, is the directions button going to your business? It appears that it is going to the city in which you are located. So I would be sure to update that immediately either with the correct address or remove that option.
  • As with the previous review, are you using stories??
    Here’s a link to our blog about why you should be using stories and some tips to get started:

    1. https://www.mayesh.com/instagram-stories/
    2. This article is back from April and it was reported that there were 300 million daily active users for Instagram stories. I was able to find a report that says that in June, that number had already jumped to 400 million daily active users. If you are not on the Story train, jump up on it today!

 

  • Jennifer: Instagram: https://www.instagram.com/huntressflorals/
    • You business IG page is great will all of the bio page features being used. By the way, it will take about a day and a half for me to drive there by car according to Google Maps!
    • Love your IG stories and highlights – this is such a great way to show off your business and have it been front and center when people head to your page.
    • You are also using a great combination of hashtags and reply to comments
    • You are doing so much right and are a great example for some of you who may be struggling with their IG game.
    • I think if you wanted to try to elevate your game a little more here are a couple of thoughts:
      1. Think of ways to engage with your audience a bit more with your regular posts. Instead of just a statement, ask a question like “what is your favorite flower in this design?” or “what you do think about what we found at the market today?”.
      2. Be sure to use call-to-actions in your stories, by adding a link and having them to “swipe up” to head to your website.
      3. And have you thought about having a landing page on your website just for IG. This is something that I plan on working on for Mayesh. I’ve seen others use programs like LinkTree, but you can easily create a page on your own website – people can still get to your article on  SD Voyager, but can also get to other vital places on the web for your biz.
  • Whitney: Instagram: https://www.instagram.com/emeraldevv/
    • You’ve got all of the basics covered and you are using a business page – yay!
      1. Like Top of the Hill Decor, you have a directions button, but not a specific address, so I would turn that off or update it so there is a full address.
      2. For your email address, and I’ve seen this with a few others as well if you have a website that means you have a domain. I suggest having your email address with your domain, e.g. whitney@emeraldevv.com instead of using a Gmail account.
    • I like that you are asking people to head on over to your blog or website – keep on filling that funnel!
    • Think about having a collection of photos from the same event or within a certain color palette when creating your individual posts. It might help make a bigger impact when people scroll through your page. For example, grouping your daffodil pictures or your floral jewelry images.
  • Tracy:
    • From Tracy: I just found your “Mornings with Mayesh” today and want to thank you so much! I love learning and love listening to all the advice from fellow florists! I am a “one-man show” wedding flower business in Chehalis, WA… I have more work than I can handle so I’m not really needing more business but just want to make sure my Instagram/Facebook, etc look professional.. My question is regarding Instagram… I am fairly new to it (about a year) and feel like I’m using the right hashtags but can’t seem to get a respectable amount of followers! 🙂 Any suggestions?
      https://www.instagram.com/memoriesinbloomchehalis/
      https://www.facebook.com/memoriesinbloomchehalis/ 
      http://www.memoriesbloom.com/
    • Bravo Tracy with your success – that is great! And don’t forget that having a great number of followers is lovely, that isn’t the point. You want to be able to connect with your community, develop relationships which in turn earns you trust, and generate leads for your business.
    • For your IG:
      1. Like a few of the others, nix the directions button if you aren’t using your full address.
    • Facebook:
      1. You have a few videos up, but no call to action within the video itself, just in the video description. For more video content, consider creating short highlight videos for each of your events.
      2. I highly recommend video and engaging content for Facebook and Instagram.
    • Website:
      1. Where’s your blog? Again, you don’t own Facebook or Instagram so you need a place that you can post your content to as well. If you are focused on brides, having a blog will also help build up your SEO so that the right brides find you. Also, when you post to Facebook about a wedding then you can link over to a blog post about it to keep driving people to your site.
      2. Having a contact form is great, but if you are in the wedding business I suggest creating a form that you can use to better qualify your contact from the start. Maybe you do that after the initial contact, but I think you could ask more here.
      3. From a purely aesthetic feel, I think your website could use a little facelift. I would consider moving to a different platform. For small businesses, I like SquareSpace. It is affordable, pretty easy to use to add your own content, and they have lots of modern layouts to choose from.
  • Ann: Instagram: Annabellsgardenfloraldesign
    • My first piece of advice for you, Ann, is to post more consistently and by that, I mean at least once per day.
    • Try using some more geo-specific hashtags like #oregoncityflorist, #portlandsflorist #pacificnwwedding.
    • I see a graphic that looks like it was created for something else, not IG. When promoting something, try to create a graphic that fits the requirements for the platform and make sure that it isn’t fuzzy. If you need some help to DIY graphics, check out Canva. It’s a site that I use all of the time and comes with tons of layouts.
  • Gaye: Instagram & website: www.tulipsandtwigs.com  https://www.instagram.com/tulipsandtwigs/
    • Instagram – here are 3 things that I would change:
      1. I don’t see any business features, so if you haven’t already I would switch that over. You just need a Facebook business page before you make the switch.
      2. Next, as with a few of the others, I would add where your business is located in the description.
      3. Incorporate Stories into your social media marketing mix.
    • Website:
      1. Overall, I think the site has a great look and is easy to navigate. Yay!
      2. In the little about section on the homepage, I would add where you are located. I see that you have the info at the very bottom, but it might be helpful here.
      3. I like your contact page that is qualifying your brides right from the start.
      4. Something that I love seeing on websites is a great branding video that allows your potential clients to get to know you in a powerful way.
      5. For my last piece of advice … you know what I’m going to say, right?? Where’s your blog? You could easily turn each of your wedding highlights into a blog post adding some content to a short summary to beef up your SEO.

 

Resources/Links

Interview with Good Seed Floral

Good Seed Floral Design Mayesh Takeover

 

This week Good Seed Floral took over our Instagram feed & flooded it with beautiful images, but what really stuck out was their passion that shone through, not only for flowers but also for inspiring others by keeping it real and sharing their experiences — the good & the bad! Keep reading to learn even more about these two friends turned business partners and how Good Seed Floral came to be!

 


 

So tell us the story of Good Seed Floral… when & how did you both end up in the floral industry?

We feel like our story is so typical in the wedding floral industry! Basically we fell into it very organically- a lot of our close friends were getting married in 2012 (the year we graduated from college) and none of us had money for gifts/floral design so we ended up arranging the flowers for them! At first it was fun, but by the end of the summer we were obsessed and when one of the weddings was featured in Eugene Wedding Magazine we knew we had to go for it. Both of us have a background in art and finding a way to express that felt very natural.

 

What are your individual design styles, and how have you meshed them together to create the Good Seed aesthetic?

We are both drawn towards a garden, textural, wild/romantic style of design. And although our styles have both grown a lot in the past 6 years, we have stayed consistent with what we love. I would say Taylor brings more of the wild, textural side of our brand and I (Joanna) bring the more airy, romantic side. Together this is the epitome of our creative style!

 

Good Seed Floral Design Mayesh Takeover

 

Tell us what it’s like to work together! What are some of the challenges you face having a business partner in a creative industry, as well as your favorite parts about it?

Taylor and I were friends before the business started and we have found it to be the biggest blessing to own a business together! It’s fun to celebrate victories with someone we truly care about- beyond the business and see how it’s impacting our families + futures together. It’s amazing to know that even if Good Seed went away, we would still have that. Being 100% honest and transparent is the biggest thing we have to remember. It’s easy to let little things build up and create bitterness, but as soon as we’re honest (over a bottle of tequila most of the time haha) everything is better. It’s honestly a lot like a marriage in that way! We also have to make sure we make time to just be “friends” because it’s so easy to let our business always come first.

 

Good Seed Floral Design Mayesh Takeover

 

Your Portland-based studio also takes weddings in Austin, TX. How did that come about, and what is it like offering your services in two different states?

So we started doing weddings in both Austin and Portland about two years ago- one half of Good Seed (Josie) moved down there after her husband got a job and started networking + marketing to brides. We don’t take as many weddings down there, but since the seasons are so different it’s great to be able to get more November- April weddings if we want! Basically Josie lives down there for half of the year, then she and her husband come up to Oregon for the summer wedding season here! We are thankful to have friends in Austin who let us use their studio. It’s been so fun to do weddings in both places and experience the different cultures of each area!

 

We all know being in the wedding industry isn’t easy, but there’s always that something for each of us that keeps us in. What keeps you going and motived to live that flower hustlin’ life every day?

Ah! So many things! I feel like we have to have these things at the front of our business in order to keep our love for what we do alive for sure. First, our couples! Investing in our couple’s stories and their love for each other + being able to be a part of that is so so amazing. We are both so passionate about marriage and the beautiful picture of commitment that it is. There’s nothing better than getting to reflect that in our designs. Second, collaborating with other creatives! This feeds our souls and is one of the best parts of the industry in our opinion. Community is super important to us! The third thing that keeps us going is the ability to pass on our love of floral design + the confidence to express oneself creatively. Teaching is a recent passion, but it’s amazing to see our students thrive and gain confidence.

 

Good Seed Floral Design Mayesh Takeover

Good Seed Floral Design Mayesh Takeover

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, be it social media or business organization? Instagram counts (ha!) but if there’s anything else you’re using we’d love to hear about it!

Our favorite florist tool that we discovered recently is a rose stripper that saves us SO much time!! Stripping roses is pretty much the worst so when we discovered this we were so excited. It’s called the Hinged Stem Stripper and I know you can get them online! Another favorite are these clippers we get on Amazon called Sakagen Hand Creation Flower Scissors. They are the cutest and soooooo sharp. For business organization, we literally could not do anything without Honeybook. It SAVED us this year!

 

You recently hosted the first Floral Gathering which we posted about, and I absolutely love the collaborative nature of the industry right now… it wasn’t always that way! Can you speak to the floral community in Portland, and why you decided to host that event?

Yes!! The Portland flower community is seriously the best. We are each other’s biggest cheerleaders. I know when we’re having a rough day + say something about it we will have so much advice/encouragement/love pouring in. And from people who get it, which means so much more. Having that from the people around us who are supposed to be our “competition” is incredible. We wanted to reflect that with a day of creativity and design (and good food!). Together with Brier and Ivy we got to bring together so many amazing florists and create just for ourselves. And then we got to relax and enjoy it. It was the most beautiful, refreshing day.

 

Good Seed Floral Design Mayesh Takeover

 

Alright, you knew it was coming! Favorite flowers?

HA! The hardest question. It’s always rotating depending on what’s inspiring us, but right now it’s spring flowers like Spirea, foxglove, iris and Japanese anemone. They are so lush and romantic, but also fun and textural which is our jam!

 

What trends are you seeing start to emerge in the world of floral design right now? And are you a fan of said trends?

Right now, we’re seeing a lot of color trends for next year- mainly rust reds and copper. Which we LOVE! We had a good amount of weddings in the last year or two with neutrals and burgundy and while we love those colors, it’s nice to push ourselves creatively with different palettes. Working with flowers is a lot like painting to us.

 

Good Seed Floral Design Mayesh Takeover

 

What is one piece of advice you’d go back and tell yourselves during your first year as floral designers?

“Take yourselves seriously!” I think we struggled with feeling confident and like we were “real” florists in the beginning because we were self-taught. We looked around and felt like everyone else had it together but us. And while we had a lot to learn, we’ve realized that no one has it all together! We are all on a journey and giving yourself credit, even in the beginning, for being an artist and honoring that is so important in the creative industry. You have something that no one else has! Be open and humble, but have confidence in yourself + know your worth.

 

Good Seed Floral Design Mayesh Takeover

Good Seed Floral Design Mayesh Takeover

Good Seed Floral Design Mayesh Takeover

 

Thank you so much for having us on your blog!! We are honored to have this opportunity.

 

www.goodseedfloral.co

 

@goodseedfloral

 

hello@goodseedfloral.co

 

 

#MayeshFloralMeme Instagram Challenge Winners

 

We loved all the #MayeshFloralMeme’s you guys submitted, and had such a hard time choosing our favorites! We selected three winners from each entry period, from memes that made us laugh out loud to clever, inspirational ones!

 

Winners, please use our Contact Us page to send us your name, address, and Mayesh rep by Tuesday, July 3rd so we can send you your prize!

 


 

WEEK ONE

 

@kdoersam1

#MayeshFloralMeme Instagram Challenge

 

@loricoleevents

#MayeshFloralMeme Instagram Challenge

 

@foxtailandwillow

#MayeshFloralMeme Instagram Challenge

 

WEEK TWO

 

@blooms_rockbrook

#MayeshFloralMeme Instagram Challenge #MayeshFloralMeme Instagram Challenge

 

@pistilnbloom

#MayeshFloralMeme Instagram Challenge

 

#MayeshFloralMeme Instagram Challenge

 

@florianfloral

#MayeshFloralMeme instagram challenge

 

Floral Meme Instagram Challenge

 

From #mememonday to #wednesdaywisdom, you can’t scroll through your Instagram feed without passing an inspirational quote or a funny saying that puts a smile on your face or makes you chuckle a little. And who doesn’t love to see fresh, beautiful images of flowers as they scroll?! In an effort to continue creating floral content to share with the world, we want you to come up with some in the form of flower quotes, funny memes, puns or clever sayings in our #MayeshFloralMeme Instagram Challenge! Here’s a couple examples we came up with to give you an idea:

 

Mayesh Floral Meme Instagram Challenge

Mayesh Floral Meme Instagram Challenge

 

June 11 through June 22, 2018, you can share your floral memes by tagging us, @MayeshWholesale, and using the hashtag #MayeshFloralMeme for a chance to win. We’ll choose weekly winners to receive a Mayesh apron and be featured on our Instagram page! Have fun, be creative, and good luck!

P.S. Be sure to review the rules below. A few details to point out: you can submit up to 10 pictures per entry period; if selected as a winner you have 24 hours to get us your address to receive your apron.

 


 

OFFICIAL RULES

Void outside the 50 United States, District of Columbia and where prohibited. Do not proceed to enter if you are not at least 18 years of age, a legal resident of, and located within, one of the 50 United States, or the District of Columbia and have a web-enabled mobile device, wireless service plan and the Instagram application at the time of entry. By participating, you agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final in all matters relating to this contest. This contest is in no way sponsored, endorsed or administered by, or associated with Instagram. By entering this contest, you understand that you are providing your information to sponsor and not to Instagram.

NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT INCREASE YOUR ABILITY TO WIN.

CONTEST PERIOD: The Mayesh Wholesale Floral Meme Challenge (“Contest”) begins at 12:01 a.m. Central Time (“ET”) on 6/11/18 and ends at 11:59 p.m. ET on 6/22/18 (“Contest Period”). The Contest Period will be divided two (2) weekly entry periods (each, an “Entry Period”), as detailed below:

 

Entry Period 1: Begins 12:01 a.m. ET on 6/11/2018 and ends 11:59 p.m. ET on    6/16/2018.

Entry Period 2: Begins 12:01 a.m. ET on 6/17/2018 and ends 11:59 p.m. ET on    6/22/2018.

 

SPONSOR:  Mayesh Wholesale Florist, 5401 W 104th Street, Los Angeles, CA (“Sponsor”).

HOW TO ENTER:  During the Contest Period, using your web-enabled mobile device, launch the Instagram Application and follow Mayesh Wholesale Florist on Instagram. You can search “mayeshwholesale” in the Instagram application or visithttps://instagram.com/mayeshwholesale/ in an internet browser to locate and follow@mayeshwholesale. Then, using your mobile device, capture and upload to Instagram one (1) Floral meme photo, and include the hashtag #MayeshFloralMeme, along with tagging @MayeshWholesale to receive one (1) entry (“Entry”) into the applicable Entry Period. There is no cost to enter. Entries generated by script, macro or other automated means or practices, or by any means which subvert the entry process will be void. All Entries must be received by the end dates and times above to be eligible for the applicable Entry Period. An Instagram account is required to enter this Contest and is available for free at https://instagram.com/.

Note:  You must have a wireless service plan for your web-enabled mobile device with your wireless service provider and a device that supports the Instagram application to enter this Contest.  Data rates may apply. See your wireless service provider for pricing plan details and capabilities.

ENTRY REQUIREMENTS: Entries may not contain, as determined by the Sponsor, in its sole discretion, any content that:

• is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;

• promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous;

• promotes any particular political agenda or message;

• is obscene or offensive; endorses any form of hate or hate group;

• defames, misrepresents or contains disparaging remarks about other people or companies;

• contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, except for Mayesh Wholesale Florist elements which may only be used for this Contest in accordance with these Official Rules);

• contains any personal identification, such as personal names or e-mail addresses;

• contains copyrighted materials owned by others (including photographs,sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), except for Mayesh Wholesale Florist elements which may only be used for this Contest in accordance with these Official Rules);

• contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission;

• contains any individual other than the entrant, without permission;

• communicates messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate; and/or

• violates any law.

Entry must be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity.  If the Entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the Entry, any and all releases and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the Entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Entry null and void.  By submitting an Entry, entrant warrants and represents that he/she and any persons appearing or who are identifiable in the Entry consent to the submission and use of the Entry in the Contest and to its use as otherwise set forth herein.

By submitting an Entry, entrant acknowledges and agrees that Sponsor may obtain many Entries in connection with this Contest and/or other promotions staged and/or promoted by the Sponsor, and that such Entries may be similar or identical in theme, idea, format or other respects to other Entries submitted in connection with this Contest and/or other promotions sponsored by the Sponsor or submitted for other reasons or other materials developed by the Sponsor. Entrant waives any and all claims entrant may have had, may have, and/or may have in the future, that any Entry and/or other works accepted, reviewed and/or used by the entrant may be similar to his/her Entry, or that any compensation is due to entrant in connection with such Entry or other works used by Sponsor.

By submitting an Entry, entrant hereby grants permission for the Entry to be posted on Mayesh Wholesale Florist’s Instagram (https://instagram.com/mayeshwholesale/OR @mayeshwholesale) or other Sponsor websites or social media pages. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting of any Entry and reserve the right to remove any posted Entry for any reason and at any time.

By submitting your Entry, you agree that your Entry conforms to these Official Rules and that Sponsor, in its sole discretion, may disqualify your Entry for any reason, including if it determines, in its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion.

LIMIT: Ten (10) Entries per person and per Instagram username per Entry Period. Entries received from any person, Instagram username in excess of the stated limitation will be void. You may only use one (1) Instagram username to enter this Contest.

ELIGIBILITY: This Contest is open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older, who have a web-enabled mobile device, wireless service plan and the Instagram application at time of entry. Employees of Sponsor and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest  and each of their respective parents, agents, affiliates, subsidiaries, and advertising and promotion agencies, and their immediate family members (regardless of where they reside) or household members, whether or not related, are not eligible to enter or win. “Immediate family members” shall mean spouses, parents, step-parents, children, step-children, siblings, step-siblings, and their respective spouses. “Household members” shall mean people who share the same residence at least three months a year.

WINNER DETERMINATION: Weekly Winners: Within three (3) business days of the end of each Entry Period, all eligible Entries received by Sponsor for the applicable Entry Period will be judged by a panel of Mayesh judges.

WINNER NOTIFICATION: Potential winners will be notified via Instagram using an @username reference.  Each potential winner will be required to send an email including his/her full name and mailing address to the Sponsor via the designated email address within twenty-four (24) hours of notification. If prize notification is returned as undeliverable, Sponsor is unable to contact a potential winner or a potential winner is not in compliance with these Official Rules, prize will be forfeited and, at Sponsor’s discretion, a runner-up winner may be notified.

PRIZES (2): WEEKLY WINNER PRIZES (2 total, 1 per Entry Period): A Mayesh apron; Approximate Retail Value (“ARV”): $5.00.

Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer a prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. The awarding of the prize is contingent upon full compliance with these Official Rules. All prize details are at Sponsor’s sole discretion.

PRIVACY:  When you enter the Contest, we may collect personally identifying information about you, including your name, Instagram username and email address. Your information will not be sold or rented to third parties. Incomplete Entries are void.

LICENSE FOR USE OF ENTRIES: By submitting an Entry, each entrant grants, and represents and warrants that the entrant has the rights and authority necessary to grant, Sponsor an irrevocable, non-exclusive, fully sub licensable license and right to exploit, edit, modify, and distribute the Entry and all elements of such Entry, including, without limitation, the photo, hashtags, descriptions or comments and/or the likenesses of any persons or locations embodied therein, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.

RELEASES:  By participating in this Contest, entrants agree to release Sponsor, Instagram and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest and each of their respective parents, agents, affiliates, subsidiaries, advertising and promotion agencies, and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, in whole or in part, directly or indirectly, from participation in this Contest and/or acceptance, use or misuse of any prizes (or portion thereof).

OTHER: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, undelivered, garbled or misdirected Entries, photos, comments, descriptions or hashtags; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of Entries, photos, comments, descriptions or hashtags, the announcement of the prizes, or in any Contest-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to entrants’ or to any other person’s computer related to or resulting from participating in this Contest or downloading applications or the use of the website.  Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of these Official Rules. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this Contest if the Contest is compromised by virus, technical corruption, non-authorized human intervention, or any other causes which, in the sole discretion of the Sponsor, corrupt or affect the administration, security, fairness, proper play or integrity of the Contest. In the event of cancellation or termination, Sponsor reserves the right to select the potential winner(s) for the applicable Entry Period and/or prize level in a random drawing from among all eligible, non-suspect Entries received prior to date of cancellation or termination using the judging processes detailed herein. In the event of a dispute regarding entry, Entry will be deemed made by the authorized account holder of the Instagram account associated with the Entry and he/she must comply with these Official Rules.  The authorized account holder is the natural person who is assigned the Instagram username by Instagram. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE  LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH INDIVIDUAL AND RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

Except where prohibited by law, entry constitutes permission to use each entrant’s name, hometown (city and state), voice, biographical information, likeness, photograph and any statements regarding this Contest in all media now known or hereafter discovered, for any purpose, including without limitation, in connection with, and to promote, market or advertise, the Contest, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winner’s list, if applicable. Contest is subject to all applicable U. S. federal, state and local laws and regulations. Winners may be issued an IRS 1099 tax form in the amount of the prize retail value as stated herein.

 

Interview with Plenty of Petals

Mayesh Takeover Plenty of Petals

 

 

This week we had the pleasure of having Kasia Mikulska of Plenty of Petals take over our Instagram feed, and she filled it with beautiful images of her favorite bouquets. Not only is Kasia a super talented designer, she is also the sweetest soul and I always enjoy working with her. So let’s get to know a little bit about the designer behind all of those bouquets…

 

 


 

 

Hey lady! So thrilled that we finally found time for you to do a takeover with us! Let’s dive right in… can you tell us a little about yourself and how you found yourself in the flower industry?

Thanks for having me! Let’s see.. it really happened organically because I was searching for it, trying to decide what to do with my life. You know, trying to find that “one thing” you’re supposed to be doing. I usually say that I did “art things” in college. Meaning, I dipped my toe in interior design and graphic design and I just really didn’t love either one of them. I really wanted to do something creative, but I just didn’t know what it was. The idea of graphic design, or interior design sounded fun (and I still love designing my house and making it a beautiful space!) but I just don’t think I would have enjoyed doing it for a living. The very first time I did flowers was for a friend’s birthday party. I just remember that it was fun and that people really enjoyed and raved about the flowers. That sparked a business idea and Plenty of Petals was born. The first year or so I really didn’t know what I was doing, but I was doing it! I worked at a family friend’s flower shop for a couple of months, and worked on starting my own business. I took every job I could and started doing friend’s weddings. I definitely had humble beginnings – doing flowers our of my kitchen sink, and making a big mess. All the knowledge I had when I was starting Plenty of Petals came from my mama. When I was little, she would take me on walks and point out flowers and tell me their names (she would also make me flower crowns by tying clovers or dandy lions together – because she’s pretty much the cutest!). Everything I learned I learned the hard way, which now, I’m really thankful for. I didn’t use any short cuts. Quickly Plenty of Petals because what it is today – a small boutique floral studio that focuses on weddings and events. I wanted to create a life-enriching business. I didn’t want my business to take over my life.

 

Mayesh Takeover Plenty of Petals

 

You’re kind of known for your beautiful lush bridal bouquets… why are they your favorite things to design (if they still are)?

I think I’ve always been perfecting my bouquet game because our studio focuses on weddings, and the bridal is most important floral piece for a wedding. It’s not an easy piece to create, because you’re making it in hand, flowers move, and don’t always do what you want them to or stay where you want them to. I always knew I wanted my bouquets to feel and look light and airy, and have a lot of depth and volume. I’ve changed my technique over the years, and feel like I’ll always be tweaking it and finding new ways of arranging.

 

Mayesh Takeover Plenty of Petals

Photo by @_mikeradford

Mayesh Takeover Plenty of PetalsPhoto by @spostophoto

 

How would you describe your design style or philosophy? 

If I were to use one adjective to describe the style and aesthetic – it would be feminine. I can’t help it – I’m a girly girl and I think that’s always shown in my designs. I try to have a very effortless and natural look to everything that I do. I never want it to feel forced, heavy or tight.

 

Mayesh Takeover Plenty of Petals

Photo by @spostophoto

 

Besides the obvious “romantic garden style” style (which I don’t think is going away anytime soon, phew!) what other wedding and floral trends are you noticing?

A lot of arrangements that are very floral and color heavy, with minimal or very little foliage, or “greenery” that’s colorful and that plays a big part of the color palette. Arrangements and bouquets with lots of super fun textures, and interesting elements, like dried grasses, aged ferns, and other unique elements. I’m also seeing arrangements, hanging and floor installations that are so wildly fun in shape and scale – it’s so exciting and inspiring to see!

 

Mayesh Takeover Plenty of Petals

Photo by @josevilla

Photo by @spostophoto

 

The Carlsbad/San Diego floral community seems like such a positive and collaborative group of young female designers! Can you expand on that a little, and how you all work together to support each other and lift up the design community?

I’m so grateful for the little flower community we have created. It’s so nice to be able to bounce ideas off of each other, share information/tips, and support each other. I always want to come from a place of abundance – there’s enough projects to go around, and I’m happy to see my friends do amazing things. That’s the kind of energy and community I want to be a part of. I want to be their supporter and cheerleader. I don’t see us as competing against each other – we all have our own different talents, and unique styles. It’s funny because I can usually look at a photo of a bouquet or centerpieces and I can tell who’s work it is – I’m like, “that’s my friend. I’m so proud!” These flowers babes are my real life friends and I feel so lucky to know them.

 

Can you answer the age-old question… all-time favorite flower? I’ll allow a couple, because even I can’t choose just one 😉

I’m gonna heave to pick a few – lilac, lily of the valley, and sweet peas. Basically, spring flowers that smell really really good! I grew up in Poland, where big lilac trees grew everywhere. My grandma had a huge yard with so much lily of the valley she didn’t know what to do with it. All of those flowers remind me of a childhood when I spend all day playing outside, climbing trees, and digging in the dirt. That’s what makes me the most excited – is seeing flowers growing naturally! Also, I don’t really ever have flowers at my house, but when I do it’s usually just a simple bunch of tulips, or a bundle of one thing that I stick in a glass jar or vase!

 

Mayesh Takeover Plenty of Petals

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing? 

Just to relax and be a little kinder to myself! I’m definitely a perfectionist and tend to be critical of my work. When I relax and allow everything to flow, it all seems to come into place. Most answers reveal themselves through doing, not thinking – and I wish in the beginning stages I just got my hands on more flowers and gave myself permission to explore – to play and have fun. The creative process is not always the easiest. I’ve always been so interested and curious about the creative process of others – I just find it so fascinating. I’ve met designers that are very confident in their work, and some that are very hard on themselves, so when I’m in a funk I just try to take a deep breath, let go and remember how thankful I am to have this beautiful job!

 

Mayesh Takeover Plenty of Petals

 

If you love Kasia as much as we do, be sure to follow Plenty of Petals Instagram for all the floral goodness!

 

Why You Should be Using Instagram Stories

Instagram Stories

 

So you’re on Instagram, but so are 700 million other people, with 25 million of those being businesses. How can you make yourself stand out in a sea of literally millions of other Instagrammers? (Yes, it’s a word, we checked. Merriam-Webster is more than likely adding it to the dictionary as you read this.) One word: Stories. You’ve most likely watched Instagram Stories from some of your favorite ‘grammers, be it other florists, bloggers or friends. And you’ve probably loved them, right? Instagram Stories are a great way to not only be seen on Instagram, but to connect more personally with clients as well.

 

According to Instagram, one-third of the most viewed Stories on the platform are from businesses – a huge number when you consider business profiles only make up about 28% of the total users on Instagram. And even better news, two-thirds of visits to business profiles are users that don’t already follow that business on Instagram. With 300 million Instagram users viewing Stories daily, that’s a lot of opportunities to get your content before the eyes of potential customers, and current customers that you want to keep coming back for more of your floral magic.

 

Instagram Stories

 

We know, we know, we’re total data geeks and we just threw a lot of numbers at you! But aside from all of the technological reasons (changing algorithms, engagement, etc.) there are so many other ways and reasons to be using Stories for your business. So now that you’re on board, we want to share some of the different ways you can use them to your benefit and achieve the engagement you need to run a successful business in the age of Social Media!

 


 

One of our most asked questions when it comes to Instagram is whether or not to share BTS (behind-the-scenes) and personal images on your business feed. Well, when answering that question, there are many things to consider. The Instagram feed has now become your portfolio… brides will scroll through yours and decide within SECONDS if they like your work and want to reach out to you. And with all of the beautifully curated feeds out there, you do want to compete with those and make sure yours is consistent and representative of your brand. However, with all of those beautifully curated feeds, how do YOU stand out? To a potential bride or customer who doesn’t necessarily look at flowers and weddings all day, it can be overwhelming to differentiate between all the pretty! Well, Stories are a great way to set yourself apart and show the world a little bit about the designer behind the flowers.

 

I don’t know about you, but when the time comes for me to choose all of the vendors for my wedding, I not only want to love their work, but I want to love them. Stories is a space to share your personality – if you’re a big goofball in real life, show us! Are you witty and sarcastic and have an opinion on just about everything? You bet there’s going to be someone out there who connects with that. Instagram users and potential clients love seeing little pieces of your life outside of work – it helps them feel like they know you even if in reality, you’ve never met.

 

Stories are also a great place to share some BTS of your day-to-day life as a florist… the “ugly” stuff. We know that gorgeous centerpiece on that carefully curated tablescape didn’t just appear… show us how it got there! The process can be just as interesting for your clients or fellow vendors, and as an added bonus, it shows them just how much hard work goes into being a florist, something people don’t always realize! On top of potential clients, this is also a great way to network and connect with other vendors in the industry, making “Instagram friends” if you will, who want to work with you in the future and will direct their clients to you. Win-win!

 

Instagram Stories

 

Okay, so let’s quickly recap the WHY’S of using Stories:

 

  1. To show off that sparkling (or goofy) personality of yours
  2. To show your process and a little BTS of your life as a florist
  3. To increase engagement on your content
  4. To network with industry vendors

 

So now that you have a little more insight into some of the benefits of using Stories, here are some tips, tricks and how-to’s to achieving that.

 


 

Instagram Live

 

Going live can be super intimidating, but Instagram has made it so easy that it’s really not that big of a deal! We’ve seen florists use Live videos in a number of ways… from live design demonstrations to Q+A’s (both personal and business related), Live stories are a great way to interact in real time and allow your followers to ask questions for you to answer right then and there. If you’re not already following Ponderosa & Thyme, she uses Instagram Live all the time and is one of our favorites to tune into.

 

Links

 

If your Instagram is a business account (which it should be) one of our most utilized features is the good ‘ole “Swipe Up!” for links. Whether you want to share new content you’ve posted to your blog or website, or you just want to direct customers/brides to your contact page, this feature is exclusive to business profiles and sees really high engagement. When we started linking our new blog posts on Stories, we saw a huge increase in link opens and people reading and commenting on our blogs, and it makes complete sense with how convenient it is – a simple swipe and they’re right where you want them.

 

Polls

 

In the most general sense, polls can be a great way to find out WHAT your followers are interested in seeing. If you’re still struggling with determining what to post on your feed and/or Stories, do a little crowdsourcing!

Polls can also be used as fun little ways to interact with your followers, even if you’re not *really* looking for an answer. For example, posting two arrangements and asking them which they like best. Or maybe you DO want an answer! Your followers’ input could be just what you need to answer the important questions in life…. like blush vs. millennial pink 😉

 

Story Highlights

 

It’s both a blessing and a curse that Stories only last 24 hours… but that all changed when Instagram introduced Highlights. If you went on an Insta-Rant (not yet a word, but it probably should be) about pricing and you want everyone to hear what you had to say, make it a Highlight! You can really use them for anything – a portfolio of your best work, a BTS of an event from start to finish, upcoming events or workshops – and you can add to individual highlights even after you’ve already posted the original one. If you need a little inspiration, Shean Strong has some great ones – from “Five Fun Facts” to our personal favorite, “Driving with Shean,” the possibilities are endless.

 

Instagram Stories

 

Fight the Algorithm

 

We’ve all heard about the changing algorithms, and because of them you might sometimes notice less engagement (likes & comments) on your posts. One way to help guide followers to new posts on your feed is to use Stories! Many bloggers & Influencers do this by screenshotting their feed and literally just saying “NEW POST!” as a way to direct them there and increase engagement. And in doing research for this blog, we learned that there might be some new features on the way to make sharing new posts even easier… stay tuned!

 

Insights & Tutorials

 

We’ve talked a lot about engagement and insights and all this technical stuff – but what does it all mean?! To find out how to analyze all this data, check out this article from Social Media Examiner… they can explain things a bit better than we can 😉

And if you’re looking for some more technical help on how to use all of the great (and constantly evolving) features, check out these two helpful visual guides to help you master your Insta-Story game!

The Preview App: New Features Instagram 2018

Hootsuite: How to Use Instagram Stories

 


 

If you weren’t already using Stories, we hope you’ve convinced you by now! If you have any questions or comments, or have discovered another creative use of them, share with us in the Comments below!

 

Mornings with Mayesh: December 2017

Mornings with Mayesh replay

Here’s the replay of December’s Mornings with Mayesh featuring answers to YOUR flower questions and a Q&A with our 2018 Mayesh Design Star, Kaylee Young of Flourish! Also, be sure to watch to get an EXCLUSIVE discount promo code to use toward your 2018 MDS workshop tickets! Keep on scrolling if you are looking for the show notes. Enjoy and post your questions for next month’s show in the comments below!

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • https://www.mayesh.com/flower-411-december/
  • Happy holidays everyone! Christmas can get boring with the same color palette and evergreen scheme but there are ways to make it sparkle! Here are a few ideas for some higher end flowers and foliages.
  • Euphorbia fulgens is available now and can bring a modern flair to your arrangements. It is tall and has a dramatic arch that adds visual interest & movement and it comes in the familiar red and white seasonal colors. A relative to the poinsettia family, it bleeds that trademark milky sap. Make sure to wash your hands after handling this product as the sap is slightly toxic.
    EUPHORBIA FULGENS
  • Ranunculus are in good production from Holland and we are seeing a lot of the fancier Clooney and pom pon varieties returning to our inventories. Since these are sold on the auction in Aalsmeer, pricing can fluctuate and some *in demand colors are a little pricey. Always consult your Mayesh rep about pricing when procuring novelty flowers.
    RANUNCULUS POM PON
  • Amaryllis are more stylish than ever and make a gorgeous focal point in any arrangement. New varieties are showing up every year in crazy cool variegated patterns, unusual colors and some with multiple petals. My favorite is the green Valley variety, they fade to an almost perfect match to the Mayesh logo color.
  • What about greens you say? Well, there are lots of novelty alternatives to your standard Christmas greens being supplied by our friends in the Pacific Northwest and beyond. Why not try some Blue Spruce or gold Cryptomeria instead? Using novelty and unusual colored Christmas greens allow you to move out of the standard color palettes and create your own unique holiday style.

  • As always, visit our website to see the complete list of seasonal availability!
  • Question from Cari: I just was curious about this.  When I go to my local wholesaler and walk around the cooler, how can I tell which flowers are the freshest?  Is there a secret code?  Thanks!
    • First off, we only use the freshest flowers for filling pre-orders. By pre-ordering in advance you are guaranteeing that your order is being filled with only the freshest flowers! During our busy seasons, we encourage that you place pre-books 2 weeks or more in advance. If you choose to come in and shop our inventory, just ask your rep which flowers are the best! We stage our shipments as they arrive early in the week so it’s easy for our crew to pull pre-book orders and reserve those flowers for deliveries. If you are a regular walk-in client it’s easy to spot which ones are the freshest. Once a week we sort through our open inventory and eliminate anything that looks like it’s ready to perish. Then everything gets consolidated and merchandised. If ever in doubt, just ask your rep!

 

FLOWER CARE

  • What’s the best trick for keeping cut flowers as long as possible? I’ve been using pennies lately. Thanks!
    • There are many aspects to maintaining healthy flowers but we will cover the basics of temperature, food, and handling:
      1. First and foremost is proper cold chain management. Flowers don’t like temperature fluctuations and by maintaining a constant temperature between 36 & 42 degrees you are keeping them in stasis which greatly extends their shelf life.
      2. Use the right kind and amount of floral food. Know which flowers need a bulb food formula and which will take a standard solution. MORE IS NOT BETTER! Always follow the manufacturer’s directions.
      3. Always cut your stems at an angle with a sharp, clean implement. This helps with the uptake of water by not blocking the stem uptake. Don’t let water sit on the surface of leaves or petals as this can activate botrytis spores which are present on all flowers and greens. Keep your stems stored loosely in your buckets so that air can flow through them.
    • Keep your water and vases clean! I cannot stress this one enough. I always say if you would want to drink the water neither do your flowers. It is very important to change your water daily and keep it crystal clear-that means there are no bacteria clogging up the stems. This is the number one reason most flowers die prematurely. Gunky gross water is a sign that YOU are not properly handling your flowers and that they have been left to sit like that too long.
      Adding a few drops of bleach will keep your bacteria growth down. Keep those buckets and vessels clean. Residue can create more bacteria growth.
  • Question from Susan: Are magnolia leaves best stored in or out of water?
    • You definitely can leave them in water, they hold up well as a cut stem. You can also use glycerin to treat them (there are instructions online) to help preserve the leaves. Magnolia leaves will curl slightly as they dry in arrangements or in a garland. They can be stored for years if well cared for. You can also use a foliage sealant on them.
    • In Phoenix, we have a fairly quick turnover of greens. We dry store many of our sturdier greens in giant Rubbermaid storage tubs with locking lids. The bins keep the foliage from dehydrating and they can last up to a couple weeks before needing hydration.

 

FLOWER DESIGN

  • Question from Carrie: I have been designing for 17 years.  I feel like I put out really classy high-end arrangements and then for some reason I feel like I have never put together a flower arrangement and I struggle and work to bring it back up to my standards.  Sometimes it just never gets there.  The arrangement is ok, but does not have that wow factor.  Do other florists ever feel this way, and if so how do they get their mojo back.  Where do they go for inspiration?
    • This is actually a quite common phenomenon with floral designers and artists. Most of us go through periods when we feel really on fire and then, at other times like, we feel like we just got out of basic training and are all thumbs. I myself went through a period of burn out every 4-5 years as a designer and needed a recharge every so often.  The hardest part of being a florist maybe seeing yourself confidently and assertively. You must really know who you are, what your brand is and learn to curate that well. All florists feel insecure about their work.Take time to reinvent yourself if you need to, or take classes on design that are out of the box for you. Network with other florists( a wonderful thing I see happening with our younger florists), even doing a swap-the-shop trade once in awhile and see yourself from another florists friend perspective.We can all learn from each other…even those who think they “know it all” as designers. Staying relevant means staying fresh and looking at the world with open eyes.
  • Question from Erica: Please show us how to make the large 7ft floral hoops and how to prop it up.
    • There is a tutorial from our Mayesh design star Christy Griner on this one.
    • And we talked in more detail on how to go about creating the base on your own if you are so inclined. You can watch the reply here: https://www.mayesh.com/mornings-with-mayesh-november-2017/
  • Can you do a tutorial on a wildflower wedding bouquet?
    • I would be happy too! I see a new video design series in my future! I also teach workshops here in Carlsbad. I will try to put together a video for this and other bridal bouquets if y’all are interested.
  • Pantone just announced the color of the year to be Ultraviolet💜. It’s a great color, and I would like to see Mayesh’s approach to designing with it.
    • We will see if we can make that happen!

 

FLOWER BUSINESS

  • Question from Jayme: What does an average floral/wedding shop look forward to when purchasing from you versus other suppliers? I’m just starting out after a long career in a non-artistic but rewarding occupation. I have always worked with flowers but was mostly self-taught until I took a course last year. To gain experience I think I should intern and not necessarily take more courses, but more hands-on experience. I don’t want to run a full bridal business, but perhaps freelancing, photoshoots, events. Is interning a good idea? How do you go about finding a place to do this? I’m not sure other designers would hire someone with as little commercial experience on my resume. How do you even go about getting freelance jobs? Is it all word of mouth?I do love workshops and the skills and networking they provide. I don’t want to work in a shop. Any thoughts from your experts?
    • To address your first question: Mayesh specializing in working with wedding and event florists and designers. We carry an extensive collection of unusual and high-end flowers from around the world. We also have dedicated sales reps who are assigned to each of our customers. Those sales reps are like your eyes and ears in our warehouse. They can alert you ahead of time to the best products available as soon as they know about them.
    • We also do something unique in the industry called a My Mayesh Pull were we custom pull orders for you based on your color palette and budget. Check out our IG for more examples of this.
    • In regard to your other questions: the best way to get started in this business is either interning with studio and event florist and shops who specialize in wedding work. I would also work in a regular brick and mortar flower shop too because the floral business is very diverse and complex and there really is so much to learn. It is an art form but mechanics and certain skills must be learned to bring that art to life.
    • There are many online videos as well.Aside from our own which are top notch, look for European produced as well. European designers are trained very well and must pay special attention to proper mechanics.
    • It takes years of practice to not only hone your skills but your confidence as well. But if you are naturally artistic, good with color and proportions, good at accounting and business, marketing etc… and are ready for the hard work and grit it takes to be a florist you can fake it til you make it- well until you do! Best of luck to you 🙂
    • At Mayesh, you get sales reps who know all the trendy flowers, colors, and design techniques. You also get our epic customer service. We want you to be completely satisfied with your experience with us! My customers are my extended family and I want them to be proud enough of the services I provide that they recommend me to all their florist friends.

 

 

MARKETING NEWS

  • Question from Rebecca: My website doesn’t pull up on a smartphone looking like it looks on a computer. Is it worth it to invest the money to redo my website so it’s smartphone compatible?
    • My two cents: absolutely-most consumers will leave your site within seconds if they can’t pull it up on their smartphone. You can’t get that attention back. And make it user-friendly…they will leave if it doesn’t work well either.
    • Yes, yes and yes! I recently redesigned the Mayesh website and it was imperative that our new site was responsive – meaning that it adjusts itself based on the size of the browser – from a full-size monitor to a mobile device. Studies show time and again that user experience is critical to them actually staying on your site, so this is one component to that. It needs to be fully functioning on smartphones.
  • Instagram news – can you tell this is my favorite news to share?
    • Instagram Stories highlights on your profile page: https://techcrunch.com/2017/12/05/instagram-stories-highlights/
    • This is old news apparently and dates back to August/September but I’m just seeing it on my end for the last couple of weeks – but you can watch IG stories on your desktop!

 

KAYLEE YOUNG INTERVIEW

  • So you were first trained in a more traditional flower shop, and then learned from some studio designers like Tinge… how did both of these educational experiences influence your mechanics and design style? Do you think it’s a combination of the two?
  • What is your design philosophy / where do you draw inspiration?
  • Tell us a little bit about your mood boarding process and how it helps you as a designer…
  • What is your hope for each attendee to walk away with at the end of each MDS workshop?

 

 

Now we have a few announcements regarding our workshop. First, we finally can announce the Mayesh Design Star Flower Workshop ticket giveaway …. drumroll please …. the winner is Flower Girls in Thibodaux, Louisiana. You will receive a free US workshop ticket or you can apply that amount to our international workshop ticket!! Congratulations!

Next, we have a very special promotional code just for our Mornings with Mayesh viewers as a thank you for tuning in each month. Watch the video to get the code!

 

If you have any questions for next month’s show, be sure to post them in the comments below or send them via our contact page!

Happy holidays and have a wonderful New Year!!

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