Posts Tagged “instagram takeover”

Interview: Sarah Pappas of Fresh Cut Detroit

Fresh Cut Detroit Mayesh Instagram Takeover

 

This week, we had our first ever farm Instagram takeover with the lovely Sarah Pappas of Fresh Cut Detroit. Sarah took us on a two-day flower adventure, telling the story of her Detroit based farm, introducing us to her crew, and sharing her philosophy on sustainable farming practices. Sometimes it can be easy to forget all of the blood, sweat, tears and love that go into each beautiful flower you see in our buckets, so we can’t thank Sarah enough for using our platform to share her knowledge and spread some flower love (and during American Flowers month, nonetheless!)

 

Though we learned a ton during the takeover, we still had more questions, so continue reading to get to know even more about Sarah & Fresh Cut Detroit!

 


 

Hi Sarah! Thanks for taking the time to answer a few questions so our followers can get to know a little more about your farm after this week’s takeover! To start off, can you tell us a little bit about yourself, and how Fresh Cut Detroit came to be?

Hi Mayesh, thanks for letting me take over your IG feed! I’m Sarah Pappas, the farmer & founder of Fresh Cut Detroit, a flower farm in the city of Detroit. I’ve been doing farming & gardening work in some shape or form for over ten years. I’m a hardworking, fun loving, compassionate, ambitious farmer. I value a give-and-take relationship with my land, my crops, and my crew.

I’ve had a lucky, interesting life that’s given me a world of experiences in farming & gardening, education & empowerment, community living & loving. Fresh Cut Detroit Flower Farm is the product of these experiences plus the vibrant, pulsing moment of time & space that is the city of Detroit’s urban agriculture movement. I wouldn’t trade this space & time for any other in the world.

 

Tell us a little bit about your operation – where are you located and how big is your farm? A little virtual tour!

Fresh Cut is ¼ acre on a corner at the edge of the historic residential neighborhood of Woodbridge. We’re a couple miles northwest of downtown Detroit, a short walk from the campus of Wayne State University. You can see our hoophouse from a block away, and as you approach you start to see the bright colors of the annuals in the west beds. Our farm dog Ruti will bark at you as you walk along the fence, under the big elm tree that keeps our house cool, and to the east beds where our earliest self-seeded annuals & biennials are planted. The east beds cozy up to a wild woodlot area where we forage crops like motherwort, dame’s rocket, and wild sweet peas.

 

Fresh Cut Detroit Mayesh Instagram Takeover

 

Do you have a team helping you out at Fresh Cut Detroit?

I have a lot of people helping at the farm, thank goddess. This year, on our crew we have an assistant manager, a design/delivery person, 2 farm crew members, and 2 youth crew members. Detroit has a historic, thriving Urban Agriculture community and my skilled labor is hired from this pool of local people. My crew members have completed agricultural training programs through Earthworks Urban Farm, Detroit Black Community Food Security Farm, and Keep Growing Detroit, and volunteered at the Student Organic Farm at MSU.

 

Fresh Cut Detroit Mayesh Instagram Takeover

 

While growing flowers and owning a small farm sounds like a fairy tale job to many, I’m sure not everyday is as glamorous as it appears! It’s hard work, but probably very rewarding as well. What gets you out of bed every morning and inspires you to keep going everyday?

You’re right, it’s absolutely not glamorous every minute, but a cute apron and big earrings can do a lot for this farmer’s outlook on the world.

Early in the morning, I love the special feeling of reviewing the field before a harvest. I feel proud of the beautiful array in front of me that I’ve helped bring into the world. What inspires me to keep going is my crew and my community. I’ve created something that other people care about, and that gets them paid and builds on their skills & interests. It’s a demanding, but such a compelling and rewarding life to be a flower farmer & small business owner.

 

Fresh Cut Detroit Mayesh Instagram Takeover

 

How many flower varieties are you growing at any given moment?

About 200 varieties are growing at any given moment on the farm… we like to keep it diverse! We’re playing more and more each season with complimentary co-plantings to maximize our bed space – millet & sunflower, peony & centaurea, motherwort & monarda.

 

Fresh Cut Detroit Mayesh Instagram Takeover

 

Here’s a toughie, but you knew it was coming! What is your favorite flower to grow? How about to design with, if different?

I’ve been a true blue #1 fan of snapdragons since I was a little kid. I remember my grandma showing me how they open their mouths to ROAR when you pinch the blossoms… plus, they’re great for planting multiple successions to keep them blooming all season long. They’re my favorite to grow, in that they’re totally indispensable.

As for my favorite flower for designing, since I make so many bouquets in-hand, having a good branchy base to start with is paramount. These days, having a nice strong Salvia ‘Cardonna’ to start with helps a bouquet come together quickly.

 

Fresh Cut Detroit Mayesh Instagram Takeover

 

Tell us a little bit about your weekly bouquet service… it seems like a great way for you to get to flex your creative design muscles and get to play with all of your gorgeous blooms!

The weekly customers are the heart & soul of the business. Their support through 20 weeks of bouquet subscriptions gave us the foundation to establish a weekly harvest, design, & sales cycle even when we were starting out. Some have been with me for years, and their flower knowledge & design eye is off the charts. From each week’s harvest, we play, and each bouquet gets a flavor of its own – hot mamas, big sprawling clouds of grasses, cool delicate posies… It’s so fun!

 

Fresh Cut Detroit Mayesh Instagram Takeover

Fresh Cut Detroit Mayesh Instagram Takeover

 

When we interviewed Michael over at Summer Dreams Farm, he told us a little bit about the flower farming scene in Michigan. It really seems to be a great community with lots of local growers popping up! Can you tell us a little more about what’s going on in the world of flowers in Michigan?

Absolutely. The Michigan Cut Flower Growers Coop has just begun, and it’s already cooking. The market runs every Wednesday morning out of Passionflower Sue’s studio in Ann Arbor. Cut flowers are a powerful, lucrative agricultural product and I’d love to see them continue to grow in prominence in the state of Michigan’s agricultural profile. In the near future, I see even more growth in partnerships between rural & urban growers.

 

Supporting local growers and educating people about what you have to offer is so important, and these days it seems like awareness is really spreading! Tell us a little bit about your experience and/or involvement with the American flower farming community.

My path to the American flower farming community ran its way through diverse organic vegetable production farms.  These farms are run out of passion, love, and a commitment to cultivating beauty & diversity that serves the innate strength & interdependent web of which we are a part.

 

Mayesh Instagram Takeover Fresh Cut Detroit

 

Thanks so much for taking the time to answer some questions about your farm! One final question – is there any advice you would go back and tell yourself when you first started Fresh Cut Detroit, or that you would give to farmers just starting out?

Always value your time! Pay yourself. If you’re in  a business or farming arrangement where you’re being paid less than ideal, identify how you’re building equity & savings for your future self to cash in on when you’re ready to move forward. Invest in yourself through professional development, and take care of your body with good health, sleep, nutrition, and relaxation.

 

Professional photos by Emily Berger

 

 


 

 

To see the rest of the takeover images, head on over to our Instagram, and be sure to follow @freshcutdetroit as well to keep up with Sarah and the farm!

Interview: Everything Beautiful OKC

Everything Beautiful OKC Instagram Takeover

 

This week the dynamic duo of Everything Beautiful OKC hijacked our Instagram feed & filled it with two days of floral goodness! Owner & founder Heather Hayes took some time to answer a few questions so we could get to know a little bit more about this Oklahoma City based floral design company. Enjoy!

 

Everything Beautiful OKC Instagram Takeover PC: @scissortailstories

 

I know you talked a little bit about how Everything Beautiful came to be during the takeover, but can you elaborate on your story a bit for us?

For sure! I’ve always treasured the notion of owning a floral shop, but bypassed it as being unviable. In college that reverie grew when I discovered Birdie Blooms. Katie, owner of Birdie Blooms, had a shop on campus corner in Norman, Oklahoma and it was kind of like my safe haven. Something inside me would come alive every time I stopped by on my way to class. In the fall of 2014 I was fervently looking forward to graduation (with a BA in English-Writing of all things) when my sweet friend Koby asked if I would be willing to do the flowers for her wedding and I agreed before I could talk myself out of it! It was single handedly the best yet most terrifying experience. I had the honor of working with Koby + Eric’s photographer, Magnolia Adam’s who had established a reputable brand and from there it was really an ambition advancing. I always jest that Everything Beautiful found me, not the other way around.

 

Tell us a bit about working with Jodi, and how the two of you collaborate & work together when it comes to vision & aesthetic?

I’m ecstatic about Jodi being a part of Everything Beautiful! Jodi has contributed to Everything Beautiful for over a year but formally became the first assistant designer to our growing team in March. In part, I think we’re still figuring out our dynamic, but she is keenly intuitive with the personality // style of Everything Beautiful. Jodi is the archetype of integrity and diligence. Usually, we will meet over coffee the week of an event and review aesthetic // vision // schedule // etc. From there, I trust that she will execute each project delegated to her with excellence.

 

Everything Beautiful OKC Instagram Takeover

PC: @kaileyconquers

 

I know this is such a cliché question, but I always LOVE the different words & phrases people come up with when they answer it! So get your creative juices flowing 😉 how would you describe Everything Beautiful’s style?

Haha // No, I love it! The word whimsical appears a lot in our style. I arbitrarily started identifying arrangements by Dr. Seuss characters one afternoon. Ultimately, we aim to fulfill the style of our bride, but have a pretty candid awareness whether or not we will be a good fit for a bride. We gravitate toward style that tells a story, utilizes movement, and sparks that feeling of magic.

 

Everything Beautiful OKC Instagram Takeover

PC: @ashleyrwestphoto

 

I’m always so fascinated by learning about the floral industry and creative community in general in different regions & cities. What is it like for you as a floral designer & small business owner in OKC?

Honestly, competitive + supportive. I think people hear the word competitive and think it’s a negative quality, but I think it can be inspiring. I feel like Everything Beautiful was set up for success from the very beginning and I am tremendously grateful. Let me clarify, it has been a process of acquiring knowledge, trying innovative concepts, and asking countless questions along the way. I was fortunate to work with and learn from brilliant designers // photographers from the beginning and I understand the significance of having those opportunities. Overall, the local community in OKC is ridiculously talented and supportive of one another. As a floral designer, living in a land locked state can be challenging, but that’s where Mayesh has been valuable- allowing us the opportunity to order blooms we wouldn’t be able to grow locally. There are definitely objectives to learn and progress to be made, but I think that is universal. We are progressively cultivating a community that is collaborative and growing takes time.

 

We know the natural, garden style is here to stay (thank goodness!) but are there any other specific trends you see happening now or in the near future for flowers?

Oh wow, that’s a tough call. My equivocal answer would be I think we will see a lot more designers thinking outside of the box when it comes to floral and utilizing it in innovative ways. For instance, elaborate wall installations, storefront designs, and fellas rockin’ floral pieces. Why not?

 

Everything Beautiful OKC Instagram Takeover

PC: @bulgerjoseph

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, but it social media or business organization? Instagram counts, but if there’s anything else you’re using we’d love to hear about it!

I have shears stashed just about everywhere, but for design I really love the structure chicken wire creates. Business wise, I am old school. I still do everything by Xero and Google Drive // I know, I know… // I might be slightly crazy. Adaptive Creative does all of our branding and I’m really proud of how well they represent our character!

 

What is your favorite or most memorable event or shoot you’ve been a part of?

I recently drove to California for a 1:1 session with Siren Floral Co. I mentioned it in a few of the Insta posts but it really was a game changer! I learned several techniques regarding composition, depth, color theory, and movement. Being a land locked state, it’s easy to envy coastal wholesale markets, ranunculus the size of your face, and the ability to tangibly lay everything out and see it before taking it. The whole trip was a dream!

 

Everything Beautiful OKC Instagram Takeover

Everything Beautiful OKC Instagram Takeover

PC: @ashleykelemen

 

What is one piece of advice you’d like to go back and tell yourselves during your first year as a floral designer?

Looking back, I would tell myself to extend my vision. To think beyond what I thought was possible. To push boundaries and ask hard questions that are not necessarily hard just courageous because you’re asking for what you want. And sometimes it will not work and that is okay. Don’t overthink it. Follow your instinct. // For the love, stop comparing. // Work hard. Stay humble. You’ve got this!

 

Everything Beautiful OKC Instagram Takeover

PC: @sarahlibbyphotography

Interview: Joe Mineo Creative

 

Over the past two days, floral & event designer and recent author Joe Mineo filled our Instagram feed with vibrant & glamorous images of his events. Joe has a very unique approach to event planning & design, and I absolutely love the way he describes how he envisions an event as if it were a theatrical production in his interview below. We hope you enjoy learning a bit more about the man behind Joe Mineo Creative, and don’t forget to snag a copy of his new book that’s been long in the making, It’s My Party!

 


 

So to start out, why don’t you tell us a little bit about yourself, and how you found yourself in the floral & event industry!

After leaving New York City while attending NYU with a degree in theater, I moved back home for a short while–at least I thought it was a short while. I needed to start making money just to live so I took a job at a local flower shop. In that one year time, I learned as much as I could and then opened up my company a year and a half later. We were a typical flower shop with accessories, etc., but we specialized in events. Of course, events in 1987 were very different from where they are today. What was attractive to me was the fact that we had some of the most important days of people’s lives in our hands. It was our job to make it extra special for them.

 

I love your sentiment that “Events are theater.” Can you expand on that a little more, and walk us through your creative process when it comes to designing and executing an event and the flowers?

Theater has always been a big part of my life and my heart has always been drawn to the stage. Many people ask me why I am not an actor these days. While I can’t even imagine at this point in my busy career, working the crazy hours that I do, what it would be like to be cast in a show and then have to attend nightly rehearsals and memorize lines, theatre is still a huge part of who I am. Every event that I create is theater. I treat each party like a production and elements of theater are obvious throughout every time line. Each production includes direction and acting, scripts and cues, an eager audience, and hopefully good reviews. The pre-show is like the cocktail hour, when guests arrive and mingle with the anticipation of what is to come. The opening of the curtain is our grand entrance into the party space. Intermission is after dinner, when guests get time to interact with each other. Act two is a dance number, when people let loose and dessert is displayed. The “11 O’Clock Number” is the big show-stopping song and it reminds me of the event’s late night snack, an unexpected surprise that always puts a smile on the faces in the audience. The final curtain is exactly that: time to recap what an amazing night it has been and take a bow.

 

 

What trends do you see happening in flowers right now?

The trends we are seeing right now in the event design are steering towards loss of a contemporary structured look and much more a soft romantic, natural feel. This is portrayed throughout flowers, linens, draping and for room transformations. All of the texture and colors steer towards a much more organic feeling and style. We are doing far less acrylic and many more stained wooden boxes! Even if the client is asking for a more contemporary feel, there is some element of nature in the design.

 

 

How would you describe your style, and where do you draw inspiration from?

Personally, my style is very chic, streamline, less fussy. I like things that are very structured and linear. That certainly does not mean that that’s what you see Joe Mineo Creative producing every week. Our job is to look into the minds and hearts of our clients and create what’s in their head. As for inspiration, I know it sounds cliché but, inspiration is everywhere! I find myself observing at all times. Some of my favorite places to pull inspiration from are window displays, restaurants and hotels. Being that all of those are referenced from interior design, I certainly find that we are focused on creating environments that prove much more livable rather than something that we have created that only needs the last four or five hours, during the duration of an event.

 

 

Let’s talk about your new book, It’s My Party! Tell us a little bit about it, and what readers can expect from it.

The book is inspiration! How do we create an event for our clients, where does the inspiration come from, what are our biggest challenges, and what do we learn from every event we product. The book outlines 18 chapters of some of the creative events that we have designed at JMC over the last 29 years. Not only is it filled with fantastic photos, but it truly tells a story that will guide the reader through the process of an event designer and his talented team.

 

 

A book is quite a big undertaking, especially when you seem to be rather busy with events and other industry happenings! What made you decide to write one in the first place?

I have talked about writing a book for many years. A publisher approached us a few years ago and it helped open the door to making it happen. It was a very long endeavor. Over two years we worked on the book and had to put it on hold a few times just because of our schedule. Looking back, it was a blessing that the book did not come out until February of this year for many reasons. I always believe that everything happens for a reason, and this book is certainly no exception. I wanted to write a book because I wanted something that would not just be a beautiful coffee table book but you really let the reader experience all of the challenges and rewards of producing events. Many people think that event designing and producing is a very glamorous job, and sometimes it is, but like many other professions, it certainly comes with its challenges. That’s probably why I’ve seen event planning named one of the top five most stressful jobs of 2016 right under brain surgeon!

 

What is one piece of advice you’d like to go back and tell yourself during your first years in the industry?

I think the one thing I would like to tell myself if I could, back when I began in 1987, is to dream big and push hard. I needed that in many different ways. Dream big to grow the company to the place that I would want to be and not be intimidated by what other people were doing around me. Push hard to grow the business, and expand the event industry into much more of the unknown. As I said before, event design has changed drastically over the last 29 years. We never thought so many years ago that we would be producing events as we do today. Honestly, I don’t think any of us really thought event design would ever turn into $1 billion a year industry. I guess I just wish I saw what the future would hold more quickly than usual. But as I mentioned before everything happens for a reason in its own time!

Interview: Bloom Babes

bb_header-01

 

Last week, the two Southern California best friends that make up Bloom Babes took over our Instagram feed! They filled it with bright, tropical blooms and beachy, laid back vibes. It was pretty awesome, and if you didn’t catch any of it you can check it out here.

Now that we’ve seen their gorgeous work, let’s get to know the dynamic duo a little bit better! Emily took some time to answer a few questions about their business and what the Bloom Babes are all about. (above photo: @reamazonas)

 

So to start out, why don’t you tell us a little bit about yourselves, and how you found yourselves in the flower business! 

I was going to college and Angie was working as a waitress, both of us not super stoked on our paths that were being laid out, I think we both knew there would be a better option for us. I grew up in a family with strong floral and artistic ties, so being a florist was always in the back of my mind; Angie grew up spending most of her free time in nature and also had an innately keen eye for design. With both of us having a main goal of surfing every morning, a conventional job was kind of out of the picture. So to piece these details together, we both ended up getting jobs at flower shops, from there we had several friends ask us to do their wedding flowers (free of cost), we happily agreed and we LOVED the work. Bloom Babes was born when we left the flower shops in 2014 and has just continued to grow from there!

 

Working with your best friend sounds totally awesome, but must come with its own set of challenges. What is your favorite part about working with your bestie, and what things do you have to work on to keep a good balance between being friends & business partners?

Working together is exactly like what I imagine a marriage to be like. We love each other enough to work through our differences; we have had to learn how each of us communicate so to create a better working environment. We are able to share our highest highs and our lowest lows, something that truly we are only able to understand together. I love having a support in difficult situations, I love having someone take over a bouquet that I am struggling with, I really can’t imagine doing this job alone– as we all know it is MUCH more difficult than anyone would give a florist credit for. Props to the ladies who are doing it by themselves!! We make sure to spend time as friends too to keep the work balance flow : we surf together and travel together often 🙂

 

How would you describe The Bloom Babe’s style?

Ever evolving!! We like to be perfectly balanced in an unbalanced way, and we love playing with different styles!! We have been known to do the more modern tropical look, the bright fiesta look and lots of fun florals. But in our hearts we actually love plants as decor, and we love the old European garden style!! 

 

Top photo: @meganwelker  | Bottom photo: @heatherkincaidphoto

 

You seem to be inspired a lot by the ocean and nature – how do you think those elements show up in your work?

Maybe more in an abstract way; Angie and I have been personally affected by the combination of our two great loves (surfing and florals), in that the lessons we learn from both play off each other and have allowed us to grow in our skills. Failure is mandatory for growth in surfing and failure is mandatory for growth in floral design. Learning how to cope with our mistakes, and keep progressing despite the seemingly slow improvements is something that we have to learn in both realms, so the two skills don’t seem so different when compared on this level. In terms of combining the two passions on a more physical level, we can say that our floral design vibe is much more relaxed and free flowing– probably due to all of the salt water in our system 🙂

 

Photos: @kara.donovan

 

What trends do you see happening in flowers right now?

I know that the bigger the better has been on a high as of recently, however I think the trends will begin to taper down in size and style. I think we are going to be seeing a lot more minimalistic florals with smaller bouquets. Lot’s of white and very muted colors!

 

Photo: @elysewhall

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, be it social media or business organization? Instagram counts, but if there’s anything else you’re utilizing, we’d love to hear about it!

Favorite tool? Well how can I mention anything other than my trusty clippers? I don’t leave my house without them, I carry them in my purse and keep a pair in my car, because you never know what you might come across while driving down the street!! Our favorite business organization has been Honeybook; they keep everything organized and without them we would have no idea what to do!! We use Instagram as our main outreach to our community, I can’t believe how instrumental it has been for a “blooming” business.

 

What is your favorite or most memorable event or shoot you have been apart of?

Neither of us really expected Bloom Babes to be the business that it is today. The opportunities that have been presented to us have been crazy in very unexpected ways and we are so grateful and so stoked to have this life. I feel like we are in the right place at the right time with our business, and I couldn’t feel more empowered by it. Specifically partnering with Billabong last year has been the highlight of our awesome surprises, probably because we got to experience a direct connection between our two passions.

 

 

What is one piece of advice you’d like to go back and tell yourselves during your first year collaborating and designing together?

Honestly, I can’t imagine having it any other way than it was! I think we learned everything so organically and made all the mistakes when we needed to (and are continuing in this growth pattern) and thats how and why we have grown into the business that we are today! I don’t think I would tell ourselves anything, I am more than happy to have had to figure this out on our own.

Interview: Sarah’s Garden

Mayesh Instagram Takeover

 

You may have noticed that over the past two days we handed our Instagram feed over to the lovely Sarah Watts of Sarah’s Garden in Arizona (and if you didn’t see that, get yourself on Instagram and follow us!) It was a burst of warmth & color, which was much appreciated for those of us living in freezing winter temperatures! And now, a little bit more about the lovely Sarah:

 

To start, why don’t you tell us a bit about yourself, and how you found yourself in the flower industry.

I am a Nordic gal (Minnesotan Norwegian) living in the Arizona desert with my sweet husband, teenage stepson and 2 little dog fur babies. I was recruited into the flower industry by my best friend’s mom in 1996 (20 years ago) to help manage in her newly purchased flower shop in Minnesota. Her cousin was our lead designer, a 30 year maverick designer and taught us the ropes. My bestie and I then acquired the business and ran it for almost 2 years. What a ride!

 

I saw that you have studied both art & interior design – I, too, have a background in interior design! Can you elaborate on that, and how it all comes into play as a floral & event designer?

Nice! One of the first useful things I learned in interior design was to use a “keyoff” – an inspiration piece to draw your palette and materials from. It can be anything really. I like to look to the Arizona desert for inspiration to bring the outside environment in the design. When taking art classes, I learned to pay attention to the negative space also and to start light and then layer in if need be. Also, that critique can be very evolutionary and eye opening if you get your ego out of the way.

 

Mayesh Instagram Takeover

 

You have quite a bit of experience with many aspects of planning a wedding. What do you most enjoy about doing weddings (flowers & full event planning) & working with brides?

My heart is fullest when I know that our creations added to the beauty and meaningful experience of a wedding day. We ask LOTS of questions, including what their hobbies are, where they’ve traveled, how they decorate. We want their wedding to feel very personal and comfortable. I love that my couples trust that we “get” what they want and we always aim to exceed their expectations.

 

How would you describe your design style?

Deconstructed English Garden. LOL! I think I just made that up! My husband is first generation American from English immigrants and I am so inspired by their customs and decorum. But I’m a bit of a rebel, so I design with deconstruction and like to break the rules a bit. I don’t like to create completely round and structured designs.

 

Mayesh Instagram Takeover

Mayesh Instagram Takeover

 

What trends do you see happening in flowers right now?

Airy, light, free form. Natural, not too manipulated. Focus on foliage. Each bloom shows it’s beautiful face.

 

Mayesh Instagram Takeover

 

Let’s talk tools. Favorite florist tool, and favorite social media app you use in your business? Instagram is obviously a industry favorite, but we’d love to know if you’re using anything else!

My ARS pocket shears are totally amazing, they are crazy sharp! For social media, Instagram all the way!!! I love the community and the format. I also use Lobiloo, Honeybook, and Quickbooks to stay organized with orders, client management, and the always fun, bookkeeping, lol!

 

What is your favorite or most memorable event or shoot you have been apart of?

My friends Brushfire Photography, KDP Events and I did a shoot on top of Mount Lemmon in Tucson on a stormy day and the images came back so ethereal and amazing. I styled the whole shoot, but kept floral minimal by only creating a bridal bouquet. It was inspired by the desert mountain cliffs and was very unique.

 

Check out the Mt. Lemmon Elopement here!  

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

To not say “yes” to everything. Building my business, I thought I had to take every inquiry that came my way. No regrets now though, because I feel like I learned so much from key mistakes I made. I didn’t even think about developing a solid style and brand until about 2 years in. Now, I attract clients that want my specific style and I make sure that they are just as good as a fit for us than we are for them. After executing over 300 weddings in 5 years, I follow my intuition and if my gut says they may not be our ideal client, I pass graciously. I fully understand we can’t make everyone happy and I want all of my energy to go into blowing the minds of our ideal clients.

 

 

Mayesh Instagram Takeover

Mayesh Instagram Takeover

 

See more beautiful designs on Sarah’s Instagram!

Interview: The Wild Mother

The Wild Mother Interview

Over the past two days, the three sisters of The Wild Mother filled our Instagram with gorgeous images paired with enchanting stories collected over time, rich in family history and their unique perspective on nature & floral design. Not only are they brilliant designers, but they have such a way with words that their stories & theories transport you to another place & time. If you haven’t seen it yet, you’re in for a treat!

 

Now, let’s get to know the ladies behind The Wild Mother a bit better…

 

Tell us a little bit about how The Wild Mother came to be!

We are from an agricultural family. As generations progressed, what was large scale farming, became gardening to feed our extended family, and the skills required to do so now influence our small beds. While shadowing our elders in rows of okra and fields of wildflowers, we learned to appreciate every part of a plant—whether to feed our bellies or grace a table top.

On a micro level, what is now known as TWM has always been a dream of ours. In college, as diligent Anthropology and English students, we daily discussed our goal to own our own business and fully dive into our creative talents. This grand idea eventually narrowed to become a collaborative creative studio that would house the artistic disciplines we’ve learned classically. (Fun fact: floral design is the only artistic discipline neither of us have had classical training in.)

Thus, the combination of familial tradition and a pretty dream collided and became The Wild Mother Creative Studio.

What is it like working so closely together as sisters? I have two sisters as well and am so curious what the dynamic is between you three, and how you separate business from personal?

It’s  fun, challenging, fulfilling, and feels so natural. We have always been very close, but being familiar with each other as business partners is something we had to work on. Although, we often share the same vision when we design and create.

As you can imagine, it’s easy to cross pollinate work with family, and in that mix, professionalism can fly out of the window and emotions can take over. After discovering this in our first month of business, we had many frank conversations about setting healthy boundaries, which has helped us a lot. We firmly believe that establishing and defining each role helps everyone run fully in their own lane.

Ultimately, we know we want to build something worth passing on to our children (and theirs, and theirs, and so on). And, who better to do this with than your sisters?

 

The Wild Mother InterviewPC: @alliejanell

 

It seems as though you are all very inspired by nature and your natural surroundings. And bees! I love that Leah is a beekeeper! Can you expand a little bit on that, and where you draw inspiration from day to day?

A host of things inspire us! Most obviously, we are inspired by nature, not only as we design for TWM but also in our personal lives. We are moved that creatures, flora, and fauna are so dependent on each other. And, membership in this natural world is not optional.

Then there’s music, enjoyed alone and in community spaces, our hearts swoon with melodies that deliver truth and context for the world we live in. We’re also drawn to well informed and expressive writing from our favorite authors, poets, and essayists, including children’s literature!

Inspiration also finds us during the preparation and consumption of a well planned meal.

And, a dreamy conversation, across a dinner table, with a friend or even a stranger, can reframe, reenergize, and reinform our worldview.

Finally, the yieldings of other artists all over the world, and spanning all eras, catalyzes our own creativity—as musicians, cooks, storytellers, beekeepers, photographers, and gardeners.

 

The Wild Mother InterviewPC: @bison.shop

 

How would you describe the aesthetic of TWM?

We love using the words: romantic, charming, gritty, natural, and daring. We keep these adjectives at the forefront of our minds when we design, and they become a must-have checklist for our work.

 

The Wild Mother InterviewThe Wild Mother Interview The Wild Mother InterviewPC: @alliejanell

 

Tell me about your boutonniere style project! It’s so great to see designers focusing on the masculine side of flowers, and showing that they are not just for girls, men appreciate their beauty as well.

Yes! You’re so right. The idea that floral design is not “girly” or just for women is what propelled our boutonniere project.

Growing more familiar with the wedding, floral, and fashion industries, we noticed that men are often an afterthought, or an accessory at best. What a shame! We figure there are missed opportunities to honor men’s unique style and voice during their wedding day or special event. To do our part to acknowledge this as floral designers, we created several boutonniere styles to help inform our clients and community.

This floral story is packed with the research we conducted to discover creative boutonniere styles and trends across several eras. We think the project is perfectly wonderful. The best part? We’ve had an abundance of feedback from men who appreciate our thought and care.

 

The Wild Mother Interview The Wild Mother InterviewPC: @alliejanell

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, be it social media or business organization?

We absolutely love our large-handled bonsai shears. They come in handy when we are foraging for wild flowers and fruit on our Mema and Papa’s land.

In terms of social media, we have to say Instagram is our favorite marketing tool. It’s free. It’s instant. It’s organized. It promotes community. And, there are several ways to be creative with posts. Surprisingly, most of our business engagement comes from this platform. Big thumbs up!

Do you have a favorite event or shoot you’ve done?

One of the things our studio loves to do together is tell “floral stories.” As a rejection of thoughtless floral design that simply accents a space or event, we aim for our design to translate our clients’ narratives. After all, these pieces are often central to a celebration, a romantic gesture, an apology, or a season of mourning—all of which are key moments in a person’s story. We get to imagine and direct some floral stories through styled photoshoots. Most recently, we told two floral stories that we’re so jazzed about: check out Boutonniere Styles and Kings and Queens!

We must note that these styled shoots would be literally nothing without our dear friend and photographer, Allie Jeffers. Her work complements our designs, brand, and identity so beautifully.

 

The Wild Mother InterviewPC: @alliejanell

 

What is one piece of advice you would all tell yourselves when you first started The Wild Mother?

Our advice to The (baby) Wild Mother is: keep it simple. Early on, we had so many ideas brewing and wanted  to execute them all at once. Now, we’re learning to allow our concepts to grow into mature possibilities, and we must be well acquainted with these ideas before introducing them to others.

 

The Wild Mother InterviewPC: @justicesmithers

 

Check out their Instagram for your daily dose of floral inspiration!

Interview: Jenn Sanchez Floral Design

Jenn Sanchez Floral Design   

The lovely lady behind this week’s Instagram takeoverJenn Sanchez, is here to answer some questions about herself and her floral design journey! Continue reading to find out what inspires Jenn’s unique aesthetic and approach to flower design.

And if you can’t get enough, head over to Jenn’s Instagram to see more of her beautiful work!

 

So to start out, why don’t you tell us a little bit about yourself, and how you found yourself in the flower business!

I currently live in Ventura, California with my husband who also owns a business so right now ours lives are pretty invested in that. About how I got started…for my 18th birthday my mom filled out the paper work for a resellers permit because she thought I should try my hand at arranging flowers. I honestly didn’t give it much thought. I sporadically did the flowers for friends weddings in the few years following that. I’m not sure if I thought much about design or detail at that point. It wasn’t until I came across the work of such artists as Saipua and Amy Merrick that I realized…”Ooooo, this is also a form of art”. Sounds like a silly realization now, but that’s what got me serious about making it a career!

 

I saw on your website that you used to do oil paintings, which totally makes sense because before I even knew that, the images on your website and Instagram reminded me of paintings already… so unique and lovely. How do you think your background with oils and the fine arts helps you when you’re designing with flowers?

Toward the latter years of my lessons, I was drawn to still life paintings where you would choose (or bring in) props such as fruit, flowers, tableware, and arrange them however you wanted the subject to look. So I guess you can say I learned styling without knowing it. I remember being obsessed with things appearing effortless. I hated when things looked too staged. I am still very much so that way when I arrange. I always say that I want things to be “perfectly imperfect”.

 

Jenn Sanchez Floral Design

Photo: @ermling

 

How would you describe your aesthetic?

I feel like it’s constantly changing. I think even months ago I would have answered this question differently than I would now. I think part of that is because I decided (as a new years resolution) to be ok with my work defining itself which could mean it didn’t fit in one genre, per say. I don’t want to be pegged as “traditional” or “organic” or “modern”. More than key descriptive words I aspire to create work that makes people feel something. Not sure if that suffices for an answer!

 

Jenn Sanchez Floral Design

Jenn Sanchez Floral Design

 

I also noticed that your wedding services go beyond the flowers – what made you want to work with the bride on all aspects of her special day?

I think flowers can feel misplaced if all the other design decisions aren’t make in tandem with the florals. I didn’t want my clients to be paying for my services just for there to be a lack of cohesion when it can so easily be done right.

 

Jenn Sanchez Floral Design

Jenn Sanchez Floral Design

Above photos: @lunademarephoto

Jenn Sanchez Floral Design

 

Let’s talk tools – favorite florist tool, and favorite computer app you use in your business, be it social media, business organization, or anything else?

Bind wire! I just love it. Not the strongest BUT it hides so well for smaller installations. Favorite app, assuming this excludes the obvious being Instagram, I really like VSCO for editing photos. It’s allowed not just my work but the way I edit photos of my work to add personality to my artistic voice.

 

Jenn Sanchez Floral Design

 

You have a workshop coming up! Tell us more about that!

Ya! Really excited to be teaching a couple coming up. More info can be seen here: www.jennchez.com/classes

 

Have you always wanted to explore the education side of flowers?

Yes! I have spent many many hours googling and reading and asking lots and lots of questions to more seasoned designers and professionals. It’s made me value what I do that much more and the people who have taught me along the way. I think I always knew I wanted to give that back to people at some point. I am passionate about shared experiences and seeing people get excited about what they are passionate about. Having that be a commonality in floral design just sounds thrilling.

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

I would tell myself to take it easy. I tend to be a risk taker and dive headfirst into things, often too serious along the way. Part of that has been really good for my business, but I could have used a big dose of patience in all aspects.

 

Jenn Sanchez Floral Design

Interview: Christy of Colonial House of Flowers

Over the past two days, the lovely Christy of Colonial House of Flowers has been on our Instagram sharing her love of flowers! You may feel like you already know her thanks to her amazing captions that really told the story of CHOF, but if you want to know even more, keep reading for a more in depth look at this talented designer and the inspiring business she’s grown. Be sure to check out the CHOF Instagram as well for more Southern florals & charm!

So tell us a little bit about yourself, and how you got started in the flower industry?

I live outside Savannah, Georgia. CHOF team members all live in Georgia including Atlanta, Eatonton, Statesboro, and Nashville. I love my two children, Beatrice & Whitaker, more than anything (pictured below). And my handsome redheaded husband and black cat, Herschel. I was raised in the countryside of South Georgia, a place of uncompromising beauty. It’s always given me a sense of place. Its wilds have stayed with me even as I have grown. I know for certain that my love for making meaningful arrangements that are seasonal and intentional and real comes from my family—memories of gardening with my grandmother and crafting during the holidays with my mom and sister. I am fascinated with the rough hand of nature; positively convinced, that my roots continue to draw me to the uncultivated organic world, classic design, and unconventional materials.

Colonial House of Flowers Instagram TakeoverColonial House of Flowers Instagram Takeover

In 2012, I assumed ownership of a little nearly 50-year-old landmark flower boutique that was in my family, called the Colonial House of Flowers. I believe the spirit of my grandmother’s creativity and ability to resourcefully create something sophisticated flutters through everything I do. In 2014, Amanda Currier, my sister, joined the Colonial House of Flowers team. And my husband Brian Hulsey, who is an electrician, hangs our lights. It really is an affair of friends and family. I love this part! I love being a Chapel Designer. I am honored to be in the list of UGA 40 Under 40 most outstanding alumni. There are international bankers, world famous fashion designers and very accomplished professionals on the list. I think I’m the only florist ever to be on that list! And, it makes me smile!

 

Colonial House of Flowers Instagram Takeover

 

Seasonally relevant flowers, branches, and fruit, are the true medium of my art. I’m ever thankful for my grandmother who always sent me into the garden, who brought me a found plant as a gift, and taught me to dig bulbs, grow cuttings, and stop at random roadside stands on family travels. My mom, dad, and sister, have always believed in me, and my husband has been a constant source of praise and encouragement at all times! And though I studied journalism at the University of Georgia, I believe I am in my life’s true work, as I continue to help people bring simple beauty into their own lives—helping them create things that are sensual and evocative. See more about me here!

 

How about your team? It looks like you’ve got a close-knit group of people working together in your dreamy little studio!

Right on! We are so close. The team at Colonial House are seriously some of this industry’s most madly talented experts. The company includes artisans as young as 8 years old, teens, college students to 30 year olds to Carolyn who started the shop who is in her 70’s. Plus, Margie Tygart (my grandmother) who frequently forages, grows plants and sources vessels for us, yes I am for real, is 89!! The fact that this art is everlasting is the coolest thing. And that no matter what your age being authentic and original and honest is always appealing. Real is so rare these days. Our motto is it doesn’t have to be perfect to be beautiful. We keep a list of mantras like this to keep us true to our attempt to design without conforming, to live without fences and to inspire confidence, kindness and heart led intentions → Our Pinterest Believe Board

CHOF has been featured in publications including, Southern Weddings, Smitten, Paprika Southern, The Savannah Magazine, The Knot and blogs like 100 Layer Cake, Style Me Pretty, Ruffled, Botanical Brouhaha, and Flirty Fleurs among others. CHOF is regularly featured on Pottery Barn Inside & Out and Camp Makery blogs. Without a creative process that encourages grace and a cheerful team that is committed to extraordinary service and design to the last detail all this wouldn’t be possible. People who only care about themselves, the narcissists, don’t last long around here. If I had to describe our team, I’d say they are the most giving, bright people on the planet. Everybody is a cheerleader. The way everyone genuinely boosts each other up is so awesome!

 

Colonial House of Flowers Instagram Takeover

 

I saw that you have a little garden by your studio from which you bring in fresh clippings everyday to design with. Can you tell me a little bit about that? When and why did you decide to begin growing some of your own flowers?

My grandma and I once foraged wild Queen Anne’s Lace alongside an interstate to bring home for planting, and I’ve loved unceremonious materials ever since. Though the stateliest woman you’ll ever meet she prefers lichen and hand-plucked pinecones with her silver service. I, too, tend to focus on a timeless, elegance that is ethereal, moody and of the garden.

A statue called The Butterfly Girl was erected by the city of Nashville to honor her lifelong service of bringing flowers from her garden to well, to everything! To me, and my sister is the same, it just doesn’t look right if there’s not something in it that’s truly seasonal and that I gathered myself. My sister, who is on the CHOF team, is the exact same. She has been spotted on top of car with a broom handle gathering fresh Spanish moss! It’s not uncommon to see our deliveryman clipping the hedges of someone’s yard (with permission of course). Or, getting a package of something special from someone’s yard. I just have to use it. Even it doesn’t “match”. It means more to me that someone thought of me and took the time to clip it… so, if you spy something unusual in my work it might just be clipped from our garden or given to us by a friend! True story.

Every single arrangement I make has something I have collected myself, or someone has given me. It’s important to me.

 

Colonial House of Flowers Instagram Takeover

 

What is CHOF’s focus? More retail or do you also do weddings & events?

The doors to our flower shop opened in 1968…. And we’ve been making local flower deliveries ever since. Crazy, I know. But, we have an old-time full service flower shop. Brick & mortar. Our retail shop bustles daily with funeral, new baby, get well soon and just because orders. Plus, we have an in-house espresso bar. A corner shop located in the heart of the Market District of Statesboro, it’s busy! At a time when flower shops are going out of business every day.  It’s hard to believe but ours is burgeoning.  In fact, it’s been recognized by the University of Georgia as one of the 100 fastest-growing businesses operated by UGA Alumni. That’s out of all the businesses in the world. So, that’s fast growing!

Even though the foundation of our flower shop is in retail. We do weddings and events throughout the South almost daily. Elmer & Carolyn Phillips made the Colonial House of Flowers famous with their dramatic wedding work years ago — even back in the 70’s. You should see those pictures. Families have been using CHOF for years. Weddings & events continue to be a part of our brand and service list. The only difference is the addition of travel to our services, which allows us work in dreamy spots around the country. We hope to work in Paris this year!

 

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

 

How would you describe CHOF’s design style?

Classic with an unexpected twist. Raw. Real. Honest. Un-designed. Effortless. Brought together from the garden.

 

Colonial House of Flowers Instagram Takeover

 

Which flower varieties are you really excited about for the upcoming season?

Me? All of them, girl! I love all flower varieties. It’s true; I haven’t found one I didn’t like, yet. I am really excited about the gaining momentum of American Grown Flowers. Slow flowers speak to me. I am excited the movement is finally coming to the Southeastern United States. Um well, if I have to pick a fave it’s a Ranunculus. Or, a Peony or Freesia. Or, Blushing Bride protea. Really, anything Charity sends me. I love her pulls!

 

Colonial House of Flowers Instagram Takeover

 

Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself? If you’re using anything besides Instagram & Facebook, we’d love to hear what else florists are starting to use!

My favorite florist tool is an old school frog, a really good one. But, I don’t get to use them as often as I’d like. The oasis foam and tape is better for transport.

Our fans are incredible. We connect with them daily through Facebook, Instagram, Twitter, Snapchat, Pinterest and Periscope. Instagram and Pinterest are the ones we adore the most. What we enjoy most is collaborating with others in our industry to show people just how easy it is to incorporate flowers into everyday life, how easy it is to use things you already have on hand.

Our social media includes collaborations with other brands that we really, truly love. Some examples are Cameron Hughes Wine, Rosaprima Roses, Syndicate Sales, Camp Makery, Wedding Chicks, Style Me Pretty and Pottery Barn. I am enjoying our relationship with Pottery Barn the most! Pottery Barn Inside & Out blog has featured our flower making tutorials every season for the past few years like How To Make A Flower Girl Halo or DIY: Cake Stand Centerpiece. Our tutorials are also featured onCamp Makery. Check them out, you’ll see some Mayesh flowers in there!

 

What’s the most memorable or favorite event/shoot you’ve worked on?

Well, it’s not the most famous shoot we’ve ever done. But, the time my family came together to share my Grandmother’s pound cake recipe for Camp Makery and Pottery Barn is the one I treasure most. We all happen to be together in Nashville at the same time so my sister and I pulled it together on a whim. Javon Longieliere Photography met us in the middle of nowhere; actually it was the place where my parents got married, the day after Thanksgiving. Seeing all the generations in my Mother’s family together making the flower arrangements and setting the table is really special to me.

One of my favorite weddings was a French Industrial wedding in Atlanta. It was styled by my dear friend Lauren Weems of Camp Makery. My aunt and I did all the flowers at her Lake Oconee home. My Uncle kept us fed and in good spirits. And, my cousin and husband did the lights. We had the best time!

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

Dear Christy, Your greatness is not what you have. It’s what you give. So hang in there. Keep giving all the love and good vibes you’ve got to those flowers, those people, and yourself. Keep trying. Kindness matters and actions speak louder than words. You know this is gonna be tough. But you’ve done harder things. Keep being honest. Authentic. And you. Listen to that inner voice when you’re collecting and arranging and building your tribe. Lift others up and let go of the things that don’t matter. And stop apologizing for saying no. Your arrangements are going to reflect what’s in your heart – the people and the energy in there. So, appreciate all the love and gracious people in your life. Be confident, believe in yourself and give yourself grace. Be happy. There’s beauty everywhere when you stop looking for flaws. Life and beauty are fleeting so keep living it up and making things that mean the most beautiful to you!  You go girl! Don’t stop. Get it. Get it! 🙂 Xx! Christy

 

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

Interview: Anthology Co.

Anthology Co. Instagram Takeover

 

Happy Monday, flower community! Just a little over a week ago, Veronica Cicero of Anthology Co. in Miami took over our Instagram for a couple of days, and it was fabulous. She hit us with colors, designer tips, and some super unique designs (the fireplace overflowing with flowers & the hanging bench were two of my favorites!) As is tradition, we asked her a few questions so we could get to know the designer behind the flowers. Be sure to head on over to the Anthology Co. Instagram to see more! (Above photo by @giannycampos)

 

So to start out, why don’t you tell us a little bit about yourself, and how you found yourself in the flower business!

I would say it was a multi-step process, from an early age it was clear that my path would be in some sort of creative field. But, it was shortly after graduating from art school in Hunter College, New York that I started decorating parties for friends and visiting the flower market that I discovered floristry was an outlet that really moved my heart as an artist.

How would you describe your design style?

Playful, Unexpected, Textural

 

Anthology Co. Instagram Takeover

Photo by @elainepalladino

Anthology Co. Instagram Takeover

Photo by @tolovephoto

 

New York and Florida are definitely two different cities! Have you found that you’ve had to adjust your style from city to city?

Miami was very receptive of my style from day one, I think the event industry down here was desperately craving a switch from the overly manicured Hydrangeas and Roses.

 

Aside from floral design, what else does your event design entail?

From setting the table with the whole Jazz to creating an experience where guests are transported to a place or a period in time.
Anthology Co. Instagram Takeover

Anthology Co. Instagram Takeover

Photos by @katielopezphoto

 

What trends do you see happening in flowers right now?

More and more people are understanding the importance of enhancing venues and event spaces by their own features: colors,shapes, materials…. etc

 

  Anthology Co. Instagram Takeover

Photo by @pabelonastudio

Anthology Co. Instagram Takeover

Photo by @carolina_guzik

 

Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself?

Japanese Sakagen clippers from Jamali Garden… the monster of Instagram!

 

What is your favorite or most memorable event or shoot you have been apart of?

I got to transform Gotham Hall in NY into a Rainforest – from the very narrow entrance completely covered by tropical plants, the overtaken old bank’s railing cover with wild vines to a 22′ tall Bamboo installation in the space… it was the magical Amazon in the center of the concrete jungle.

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

Take business classes!

   Anthology Co. Instagram Takeover

Photo by @carolina_guzik

Love her work? Head over to our Instagram to see the rest of her whimsical takeover!

Interview: Carte Blanche Design

Carte Blanche Instagram Takeover

 

Last week, we had yet another terrific takeover on our Instagram – this time by the lovely Randi Eshelman of Carte Blanche in Arizona. We caught up with Randi to ask her a few questions about her love of flowers, her opinion on current trends, and how she got where she is today!

So tell us a little bit about yourself, and how you got started in the flower industry?

I have always loved working with flowers, however, when I was younger I didn’t believe a career as a floral designer was feasible, so instead, I worked in Commercial Real Estate for several years. Fast forward 10 years later, I really wasn’t enjoying the career path that I was on, so I started researching weddings and floristry, and I fell in love with the soft, organic, artistic floral design that Flowerwild, JL Designs, and others were creating. I freelanced for a little while, getting my feet wet, while continuing to work full-time. Then, four years ago, I started my own company. I started off VERY part-time, doing friend’s weddings and parties, and getting referrals from them. I was juggling two small kids at the same time, so I was unable to invest a lot of time in my business. However, in the last couple of years, I made a commitment to really work on my business and I am really blessed to have it where it is today.  I have no real formal training, I didn’t grow up in the flower business, and I left a stable career of 10 years, but I am so thankful that I made the leap to do something that I was really passionate about.

 

I adore your name, Carte Blanche! How did you decide on this to represent you and your brand?

Thank You! Carte Blanche loosely means – “whatever you desire”. Years ago, I had an unfortunate experience with a florist when I was planning my own wedding. I saw a beautiful wedding in a magazine (before pinterest, ha!) and I wanted to find a way to use it as a springboard for the inspiration for my own wedding. The florist basically knocked it down right away and said I should do something else. It was very sad to me and left a lasting impression. I did find a florist that took my idea, ran with it, and it ended up being perfect! So, when I was developing my branding and thought process behind our name, I wanted to convey to my clients that it is okay to dream!It is our passion to see their vision developed into a beautiful reality.

 

You offer both floral design and event styling. Do clients generally ask you to do both, and if so, do you prefer doing the whole shebang, or just focusing on the flowers and collaborating with other event stylists?

Right now we are focusing most of our time on the flowers and floral design. I love designing the arrangements; flowers just make me happy. We also design a handful of events for a few clients each year, however, it is not the main focus of our business right now.

 

How would you describe your design style?

Organic, Nature Inspired, Soft, Romantic. I really love using beautiful, full blooms in my arrangements, such as garden roses and ranunculus.

 

Carte Blanche Instagram Takeover

Photo by @danielkimphoto

Carte Blanche Instagram Takeover

Photo by @andrewjadephoto

 

What trends do you see happening in wedding flowers right now?

I am seeing a few floral designers moving toward tropicals, whether they are phalaenopsis orchids, or large banana leaves. Tropicals have typically been used with very modern designs, but I am enjoying how florists are bringing them into very wild, organic compositions.

 

Which flower varieties are you really excited about for the upcoming season?

I am looking forward to using one of my all time favorites, the Hellebore flower. I love how it is such a delicate and beautiful flower. I feel like whenever I add it to one of my arrangements, it creates a little magic. I am also looking forward to all of the Japanese product Mayesh sources. Those flowers can’t be beat! They are simply stunning.

 

Carte Blanche Instagram Takeover

Photo by @melissajill

Since your wedding season generally starts a bit later due to hot, Arizona summers, what do your summers looks like in terms of floral design?

Summer for us in Arizona is probably a lot like other florists’ winters. I try to catch up on everything that I couldn’t get to in the Fall and Spring seasons, like paperwork, networking, and sleeping! 🙂
Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself?

My favorite tool is probably a sharp, straight edged knife. I just seem to work faster with it than with clippers.

My favorite social media tool, by far, is Instagram.  I enjoy it so much more than other social media tools because I am very visual. It has allowed me to connect to clients as well as a wonderful floral community. It also saves me time because I can display my work quickly without having to blog all the time.

 

What’s the most memorable or favorite event/shoot you’ve worked on?

A few shoots come to mind but one that sticks out the most was when we created the floral design at the Luminary Workshop hosted by Daniel Kim Photography. It was an all day workshop for film photographers. We helped create three separate styled shoots for them (A boudoir shoot with a suspended garland over the model, a bride and groom shoot with several elements, and a single model with florals). It was challenging and so much fun at the same time. I enjoyed it because each of the three shoots was so different from one another.

 

Carte Blanche Instagram Takeover

Photo by @danielkimphoto

 

What is one piece of advice you’d like to go back and tell yourselves during your first year of designing?

Be true and confident to who you are as an artist and designer. Everything always looks better when your soul is inspired. This is something I have to remind myself even now. And continue to invest in yourself and furthering your understanding of floral design, whether it is taking a workshop, joining a community of florists that you can learn from, or just plain practicing. There are always new things to learn and new friendships to forge.

 

Carte Blanche Instagram Takeover

Carte Blanche Instagram Takeover

Photo by @melissajill

Carte Blanche Instagram Takeover

Photo by @charitymaurerphoto

 

For more drool-worthy Carte Blanche designs, check out her Instagram! Enjoy!

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