Posts Tagged “florists”

Money Saving Tips When Ordering Flowers This Valentines Day (from MFA)


The Michigan Floral Association crafted a Valentine’s Day consumer alert press release that I wanted to pass along to you.   Have a successful Valentine’s week!!


Money Saving Tips When Ordering Flowers This Valentines Day!

It is important for consumers to shop local and it doesn’t mean they can’t shop online but they do need to make sure they are on the local florists website. It is important
consumers shop local whether in person or online and they understand how to maximize their dollars when shopping for Valentines Day flowers. Many on-line providers or companies will be posing as a local flower shop and will be charging exorbitant fees for processing, handling and shipping the flowers. Consumers can avoid these fees by contacting a professional florist directly. Consumers can find local Michigan professional florists by logging on to

Consumers need to know exactly whom they are ordering from. If they are not sure they should call the shop number listed on the website or in the directory and ask the person who answers what their physical address is. If the answer is vague, or not in the area that they are looking for, hang up and continue searching until you find a local business. This is the only sure way to guarantee that you will be getting the maximum value for the dollars you spend. The best advice is; “BUYER BEWARE”! Many of these on line sites disguise themselves as LOCAL BUSINESSES when they really are not.

Following are advantages for ordering flowers directly from the professional florist:
• You will have a storefront to visit and shop if needed.
• You will have experienced floral designers on staff to create your design.
• You will have experienced sales people to help with your selection and who will
get to know you and your tastes.
• They can create a custom design just for you.
• They will know what’s in season, appropriate and available in your area. Only
your local florist will know this.
• They will value you as a customer and will assure your order is done properly,
whether it is a local or out-of-town order.
• Your money stays local, which benefits the local economy and community

Things to remember when ordering flowers:
• Order early, ordering early will help insure you get exactly what you’re looking
• Confirm they have a storefront where you can visit and shop.
• Make sure you’re not speaking with a telemarketing center.
• Each time you call confirm whom you are speaking with.
• Give the occasion (Holiday, Birthday, Anniversary, Funeral etc.)
• Have the following information ready:
* Recipient’s full name
* Recipient’s address, including any building names, apartment number or
business name
* Recipient’s phone number
• Ask about in-house specials and product availability/pricing. Many times you
can get the best quality product by letting the florist choose a design for you in
your price range.
• Give names and/or message for enclosure card information.
• If your order is placed by 1:00pm EST, florists can usually deliver the same day
(except Sundays). To allow your florist to serve you most effectively, try to give
them 24 hours to deliver your floral gift.
• Give delivery date and time recipient will be at the given address. Keep in mind
that florists cannot give exact delivery times, and may not be able to guarantee
any time range. For best results, give a date when the recipient will be there all
• Always be sure to give your daytime telephone number to the florist in case there
are any problems with your order.
• Supply payment information.

By following these simple suggestions it will help to insure that you have a great
experience every time you order flowers!

You can access more Valentine’s Day information and statistics here:

The Michigan Floral Association is a full-service trade organization representing more than 400 florists, growers, and wholesalers. Located in Haslett, MI, MFA offers group savings on insurance, financial services, retail bank card processing & supplies, office supplies, and fleet fueling; is the sponsor of the Certified Florist (CF) program; creates and hosts the annual Great Lakes Floral Expo; conducts educational seminars though out the year at the association headquarters and various other facilities; publishes the Professional Florist magazine; hosts the MFA web site, and interacts with state / federal government agencies. For more information on MFA, visit their web site at
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Florist Marketing Toolkit Highlight: Pinterest



As originally posted in the 9/30/14 WF&FSA netWORK e-newsletter




With more than 70 million users and a popularity and user group greater than Twitter, Pinterest garners >80% women with most popular topics of food, fashion and weddings. With this user base, it pays to put effort into Pinterest and be prepared for your brides when they start sharing pin boards.

Tips for Pinterest (4-5 hours to begin, maintain weekly/monthly)

Creating a pin board will take you 2-3 hours to start, and to keep current, you should consider updating on a weekly, or at least monthly basis. The best reason to use Pinterest? It has more than 70 million users, is one of the top five social media outlets and the fourth largest topic? Wedding flowers. Want to know more about Pinterest and how it compares? So this invaluable resource skews heavily toward female buyers and is the perfect match for a wedding flower shop.


1. Plan for Pinning Success

When setting up your account make sure it is set up properly and branded with your logo. Create boards that suit your target customers and your industry niche. Also make sure that you have integrated your Pinterest platform with your other social media platforms.


2. Remember Copyright

It is important to ensure that you are not directly uploading images that are not yours due to copyright.  Pin directly from the source and also remember to attribute your source.


3. Pin Strategically

The mantra is Pin, Repin and follow. Build up a  loyal tribe and they will reward you with significant sharing. Remember when anyone repins the link still points back to your site. Think of Pinterest as a friendly virus.


4. Be a Social Pinner

Don’t forget to comment , like other pins and @tag other pinners by name. Also remember your manners and say thanks when you are repinned.


5. Produce Pinnable Content

The rise of a much more visual web requires you to create and share high quality images. Also remember that you can also pin video as well. For B2B businesses that work in knowledge industries you can also pin images that point to your presentations on Slideshare.


6. Create and Curate

Don’t just post your images curate other quality images and photos from others. Remember to share the love. The power of reciprocation is alive and well and if you share others content they will feel obliged to share yours.


7. Be a Creative Pinner

A lot of business have great images offline that could be placed online to add to your content. Run competitions and include call to action in your pins.


8. Keep Search Engines in Mind

Google notices fresh content and also social signals. So optimize your pins with hashtags, links, categories and keywords. It is very important to pin images and content from your website. Pinterest can drive a lot of traffic to your website if you do this correctly with compelling and contagious photos and images. Infographics work very well on Pinterest.


9. Don’t Forget your Tools

The most essential tool is the “Pin It” button on your browser. Also download the Pinterest app for your mobile devices.


10. Monitor and Measure your Traffic

This will assist you in finding out what works and what doesn’t. Do more of what works. Also monitor what your competitors and other brands are doing and you will be surprised by what you will learn.


WF&FSA Pinterest


Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!

Marketing Toolkit Highlight: Do You ‘YouTube’?

WF&FSA Marketing Toolkit Youtube


Here is another in a series of tips from the WF&FSA Marketing Toolkit.  The use of YouTube as a vehicle for marketing in business has become a major player in the social media arena. YouTube started as the brainchild of three former employees of PayPal who wanted to create a video sharing site where they could easily take videos and upload them to share with friends. YouTube began as a venture funded technology startup and was officially founded in February of 2005. In November of 2006, Google acquired YouTube. Currently, over 1 billion users visit YouTube each month and over 6 billion hours are watched each month on YouTube. This makes it one of the best catalysts of communications for marketing to your customers and potential consumers no matter the demographics. YouTube is being used in some way by the Baby Boomer Generation to the new Generation Z. It is a great way to market your products and services to them.

Want to get started? YouTube makes it quite easy! First subscribe to YouTube so you can look at all the content they offer. Secondly, build playlists of your favorite videos. Lastly, and the most important thing you need to do, is to start your own YouTube channel. Here you can post the videos which you create, to promote your company and share them with your customers and potential consumers to market your products. Innovate your marketing plan by using this platform of social media and you will definitely touch more of your potential market.  Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!


WF&FSA’s Florist Marketing Toolkit Highlight: Blogs

Last month I shared with you the newly created WFFSA Florist Marketing & Communications Toolkit.  This month, I did a little summary write up on the importance of blogs.  Read it below and if you haven’t had the chance, download the toolkit and let me know what you think!

As published in the 8/19/14 WFFSA netWORK newletter:



Blogging is often overlooked and with the popularity of social media is sometimes seen as non-essential, but we beg to differ.  Blogging is a key component to your social media strategy.  With social media, your content is only relevant and seen for a short period of time, as well as difficult to search for old content.  To ensure that all of your hard work in creating great content is not lost, be sure to post it to your blog!  It is a great way to keep your website fresh, encourage people to revisit your site, and helps with your SEO.

At Mayesh Wholesale Florist, consistent posting and relevant content are the main objectives.  Mayesh strives to post at least twice a week with all sorts of content ranging from design videos, flower information, design inspiration, and more – all geared toward professional floral designers.  If you do not post consistently, then people will forget about your blog/content and you will lose readers.  If you are creating content that has nothing to do with your target audience, then you are wasting people’s time and again will lose readers.  Ready to establish a home for your content to drive new visits to your website?  Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!


WF&FSA Florist Marketing Toolkit


It is here!  WF&FSA tasked its Marketing Committee, which included yours truly and Ben Powell among others, to create a marketing toolkit for you … our customers … florists.  So we created a guide that reviews all things marketing from social media to guerrilla marketing and everything in between.  Looking for #hashtag ideas, want to try an out-of-the-box campaign, just want to know how to get started using Pinterest?  No problem.  Wholesale Florists across the country want to help and this is a start of providing that type of help.


The toolkit covers the following topics:

  • Social Media
  • Broadcast Media
  • Print Media
  • Opinion Editorials
  • Email and Direct Mail
  • Charitable Tie-Ins
  • Guerrilla Marketing
  • List of Holiday and Special Days

The Marketing Toolkit is a living document and we will be continuing to make on-going updates, so if you see something that you believe should be included or you have a great marketing idea, please let us know.


CSES2013: Boosting Your Profitability

Profit – at the end of the day that is what running a business is all about.  If you aren’t making money doing what you love, then eventually you won’t be able to do it any more because money will run out.  This is always a timely subject matter, but as most of you are getting ready to close out your year and have been planning for 2014, this article will contain some ideas that we hope you can incorporate into your floral business plan.

At Catersource & EventSolutions (2013), Matt Alan of MMD Events gave a run down of how to boost your profitability.  Here are some highlights from his session:

  • How do you instinctively read your client before anything is said or done? You can’t, but by marketing and defining your ideal client then you have a much better idea.  Strive to pinpoint where you are profitable and target those specific customers.
  • Good blogs/websites/books/etc. on marketing, being profitable, etc.:
  • Market to clients and tell them what you do.
  • What your clients want to buy is largely shaped by what you are selling, which is done by marketing.
  • Are you managing your clients expectations?
    • Tell them what you do, what their average client spends, and how the first and rest of client meetings will go.
  • Do your clients trust you?…
    • Often times, this is their first time doing this so be sure to take the time to explain the whole process and be sure to get the hard conversations out of the way.
    • Your clients deserve transparency.  Provide that by answering their big questions: what’s this worth, will my guests notice, what is the bottom line?
  • Educate your clients to your advantage
    • It seems like you are reading their minds
    • Educate why they need to achieve their desired look …
  • Sometimes the clients don’t follow your advice, but they will remember that and tell referrals to follow your advice.
  • Most clients will book based on price:
    • You need to connect with your clients emotions and they need to like you.
    • If you prequalify then price isn’t the issue.
    • If you focus connecting emotionally, then your business will grow exponentially.
    • Know what you are good at and figure out what your niche is.
  • Be sure you know how to diversify and stay relevant because the world is ever changing:
    • Remaining educated about your business and different fields within your industry.  One way of doing this is attending industry shows, like Catersource/Event Solutions.
    • For example, knowing how videography style has changed.  You don’t want an old style video on your website because then you look outdated to potential clients.  The same goes for photography.
      • Photographers really embrace this model as they have to change their photo style and move on to the next one as well as upgrading equipment and software.
    • Change should be a part of your biz model
    • Watching for the new trend so they can build a profitable business based on that trend.  Answering the question “What is going to sell today and tomorrow?”
  • You need partners:
    • You can’t be profitable if you buy everything yourself.  MMD knew when starting their company that they didn’t want to get into chiavari chairs, linens, and charges because there was so much of that inventory available all ready.
    • MMD decided to partner up with other like minded companies to increase options in their market.
  • You need to make a profit and there is nothing wrong with that.
  • Your client doesn’t need to reap the benefit of the hundreds of transactions that you do with your vendors.
    • When you pass on professional discounts, you are loosing money.


Tools for Profitability

  • Photo shoots are great to figure out if your clients like it …
    • Make sure people want it before investing in it.
  • 3D rendering program: employing a CAD artist is expensive.  For MMD it was a waste of profits and found that training internally worked best for their business.
  • Before investing in expensive technology make sure it will really works for your business.  For example, an inventory managing system with bar codes sounds great, but how do you bar code clear glass?
  • Better client management – don’t’’ forget that clients are buying you.
  • Stay nimble and agile so that you can deal with inevitable changes.
  • There is no profit in owning everything.
  • Keep the money you earn.
  • Consider new tech and products carefully:
    • E.g. Go to your tent company and say i have sold this type of tent ten times this year, will you buy it?

2013 Art in Full Bloom Recap

This year’s event was a great success and really built on the excitement from last year’s Art in Full Bloom by partnering with Safe Nest this year.  We had 32 pieces of art with corresponding floral pieces created by local Las Vegas artists and florists. With an estimated attendance of 200+ attendees, our event collected clothes and raised between $4,000 to $5,000 in cash and silent auction sales!


“I think the real win of the evening was raising awareness of Safe Nest and highlighting Mayesh’s commitment to this community.” 
~ Jonahs Kneitly, Mayesh Las Vegas Manager


If you weren’t able to make the event or not in the area but want to donate to Safe Nest, please click here.

Here’s a glimpse of the great energy and wonderful talent showcased at this year’s event (click to view full album & pictures on Facebook):


You’re Invited to This Year’s Art in Full Bloom Charity Event

Last year’s first annual Art in Full Blooms was such a great success that we wanted to make it bigger and better this year.  We are doing that by teaming up with Safe Nest; a non-profit that provides temporary assistance for domestic crisis.  Below are all of the details and we hope to see you in Vegas on October 11th!



WHEN: October 11, 2013 4pm – 8pm

WHERE: 3950 West Diablo, Suite B11, Las Vegas, NV 89118

A bag of gently used clothing for Safe Nest


  • Silent Auction
  • Floral Design Contest – winner chosen by attendee voting
  • Live Demos
  • Noshes & Libations

2nd Annual Art in Full Bloom Event Las Vegas: Call for Artists & Florists


Mayesh Wholesale Florist in Las Vegas is proud to announce the 2nd Annual Art in Full Bloom event. The art and floral show will be held on October 11th from 4pm to 8pm. This year our event will be a benefit to raise funds for Safe Nest; a non-profit that provides temporary assistance for domestic crisis.

Mayesh Las Vegas is looking for artists and florists that would like to participate in the art and design contest. Participants can display their art, design a floral piece, or do both!  If you are a florist but need an artist or vise versa, don’t worry we can match up. A floral credit will be given to each floral designer to help defray costs for the show.

Deadlines for artist and florist registration is Friday, September 20th.  Please fill out the registration form and submit it to Jonahs Kneitly or Sharon Hearne of Mayesh Las Vegas.


Phone: 702.739.0418

If you are interested in attending, here are the event details:

WHEN: October 11, 2013 4pm – 8pm

WHERE: 3950 West Diablo, Suite B11, Las Vegas, NV 89118

A bag of gently used clothing for Safe Nest


  • Silent Auction
  • Floral Design Contest – winner chosen by attendee voting
  • Live Demos
  • Noshes & Libations


FSFA Annual Convention

On June 7, 2013 the Florida State Florists’ Association’s Annual Convention will begin.  I’m particularly excited for this event because we were asked to sponsor our 2013 Mayesh Design Star, Jodi Duncan AIFD.  So we are sending her down to Tampa to present her program, “Armature Architecture”.

“Architecture, a Greek word meaning “chief” and “builder, carpenter” is both the process and product of planning, designing and construction. Today’s designer must be skilled in all areas, bringing beauty to the forefront in everyday shop merchandising as well as event construction. Explore armature based designs for bridal bouquets, big events & merchandising, and transform the landscape of your aesthetic as your profits build.”

Will you be attending the convention?  Not only will Jodi be there, but one of our representatives from our Miami branch will be at the trade fair.  Be sure to stop by our booth and say hi!  Here is more information about this event:

FSFA Annual Convention Registration- Members Only
Sheraton Tampa Riverwalk Hotel, 200 North Ashely Drive, Tampa, FL


“Urban Inspiration” – Schedule of Events



  • 9a – 12p FSMD Workshop
  • 10a – 12p Sunshine Competition
  • 12p – 4p Trade Fair Setup
  • 1p – 3p Board Meetings
  • 2P – 5P Table Scape Competition / FSMD Testing
  • 3p – 6p Registration Open / Raffles Open / Silent Auction Open
  • 7p Welcome Reception / Entertainment



  • 8a – 10:30a DOY Competition
  • 10:30a – 11:30a Chrissy Craft / Ideal Design Events”Wedding Insanities”
  • 12p – 1:30p Lunch / Networking / Trade Fair Shopping / Corsage Bar / General Business Meeting
  • 1:45p – 3:15p Jodi Duncan,AIFD Sponsored by Mayesh
  • 3:30p – 4:45p Tim Ryan,FSMD Sponsored by Womar Glass
  • 7p Presidential Evening / Dinner / Awards



  • 8a – 9a Board Member Meeting
  • 9a – 10:15a Kevin Ylvisaker AIFD PFCI CFD Sponsored by Teleflora
  • 10:30a – 12p Jackie Lacey AIFD PFCI CFD Sponsored by Bloomnet
  • 12p – 1:30p Lunch / Final Trade Fair
  • 1:45p – 3p Ann Jordan AIFD PFCI CFD Sponsored by FTD “The Impact of Perception”
  • 3p – 3:30p Raffles / Design Auction
  • 3:30p Close of Convention
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