Posts Tagged “business”

Live Chat Replay: How Should You Determine Your Floral Markup


Yesterday we hosted our first live video chat with Ryan O’Neil, of, about his thoughts on how you should be determining your floral markup! We had over 100 people join us live, but if you weren’t able to watch please find the replay below.

Thank you to everyone who carved out an hour to watch our premier live chat. We are planning more and would love to hear your feedback on topics to cover, people you would like to see or if you have something you would love to share. Share your thoughts in the comments below.


Here is the link for the calculator that Ryan refers to:


The live video chat took place on Huzza. Click the link below to follow & subscribe our Huzza live events:

Live Chat: How Should You Determine Your Floral Markup w/ Ryan O’Neil

Floral Markup Live Chat

On September 6th at 4pm ET / 1 pm PT, we are going host our first live video chat with Ryan O’Neil, of Stemcounter by Curate, about his thoughts on how you should be determining your floral markup. Ryan, along with his wife, has owned a flower shop, Twisted Willow, for years, so his experience in the floral industry paired with his experience building his app, Stemcounter by Curate, will bring a fresh perspective to the table. I will also be there to commentate and curate your questions. Hope you can join us!

The live video chat will take place on Huzza. All you need to do is just click, listen, chat, and ask questions! And if you feel like it, share a selfie with us. Click the link below to follow & subscribe and Huzza will send you a reminder 30 minutes prior to our live chat.

Also, we are going to try and stream live on Facebook Live at the same time! Cool, right!?

WFFSA: Zappos Recap

WFFSA Zappos

We all know about Zappos and maybe you have even bought a few pairs of shoes from their site. Either way, Zappos is at the top of the class for its business practices and corporate culture. So it was a treat to have Jon Wolske, a Zappos culture evangelist, speak at this year’s WFFSA Floral Distribution Conference! Anne Mansour attended the session and here are her notes below. As you are reading the short recap, I’d love to hear from you on how you create a culture of care or how you deliver “wow” to your customers. Share your stories in the comments below!

Jon’s  mantra is, “ a 1% change can change the world!” He works among co-workers who care, creating a “culture of care” within the company. The culture of care drives employee productivity, customer service, and believing in the brand. Zappos is a company that is committed to the culture of the employees. Here are their core values:

  • Deliver “wow” through service
  • Embrace and drive change
  • Create fun and a little weirdness
  • Be adventurous, creative, and open-minded
  • Pursue growth and learning
  • Build open and honest relationships w/ communication
  • Passionate and determined
  • Be humble
  • Living with a purpose everyday
  • Helping people
  • Providing customer service and culture through camaraderie
  • Coaching people to match the values of the company


You may not have been able to attend this session, but I did find a video of Jon Wolske at TEDxLoyolaMarymountU talking about “The Importance of Being Intentional with Your Culture”. Enjoy!


Pinterest for Flower Business

Who loves Pinterest?  Ok, so maybe the easier question would be, who doesn’t?  For all of you floral and event business owners, did you know that Pinterest now offers “Pinterest for Business”???  It is awesome – you get analytics and a brand new look.  The analytics include:  pins, repins, impressions, reach, clicks, unique visitors & more.  Such a great way to track what is hot on your site and see what images your users/leads/customers/community are attracted to!

I promise it is easy and here’s the link to get started:

And if you want to see a quick walkthrough of the new business features, check out this video:


Happy Pinning and don’t forget to check out Pinterest boards!

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