I had the pleasure of first meeting Bill and Kris at the 2012 The Special Event. It was my first year attending our industry events and our first year bringing the video camera along. I was thrilled that when I asked, Bill agreed to do a little video for us and he choose to speak about our Mayesh Destination Events service. (P.S. Bill introduced me to our then future Mayesh Design Star, Jodi Duncan during this time too). I’m always inspired by what I’ve seen from Bill & Kris – from their flower design sessions at the shows, to their Stars Project, the Philadelphia Flower Show, and more – that a book from this dynamic duo just feels like a natural next step. I’m excited to share the interview below with you about the authors and their book, Taking the Flower Show Home !!
We’re on the ground floor in an elevator. Tell me the gist of your book before the doors open on the top floor.
(ok – I am assuming this elevator is in Dubai in the Burj Khalifa, the tallest building in the world) ::::: deep breath ::::: In Taking the Flower Show Home we share an exclusive, behind-the-scenes look at our creative process during the 2007 through 2012 Philadelphia Flower Show where we were awarded 3 Best in Shows. It takes the reader from the moment of conception to the placement of the final stem. The book includes many of our original sketches and drafts, in addition to over 300 photographs by some of the most talented photographers. At the end of each chapter of the book, we include a “How To” section. The “How To” section uses each Exhibit as inspiration for learning techniques that we actually used for the reader’s own designs.
Turns out this car is stopping frequently. Let’s avoid uncomfortable silence. Flesh out your favorite point from the book.
Our absolute favorite point from the book is page 137. Page 137 is why we do what we do. It is a list of the designers and friends who make it all happen each and every year. It is the Schaffer Designs Team – our Tribe! As our Team grew with each and every year, our designs improved exponentially and our experiences became better and better. We dream BIG and it is this group of people that make our dreams come true.
Why did you decide to write “Taking the Flower Show Home”?
Deciding to write Taking the Flower Show Home is different than why we wanted to be authors. The story of this book has written itself. It just needed to be organized and put on paper. The individual people and companies involved in the 6 years that the book encompasses needed to be recognized. The #1 question that we had received year after year was; “How did you do that?” We thought that it was time to reveal it to the world. The trials, tribulations and failures and the friendship, joy and successes come together in what is essentially a love story. The love of what we do and a love for each other that came together as each year of the Flower Show passed and culminated in our actually getting married on the center stage of the 2012 Philadelphia Flower Show in front our family, friends and almost 10,000 Flower Show attendees. It was televised to over 1 million people in our Tri-State area and seen by millions around the world on an episode of “The Cake Boss”. OK – a little secret: we pitched a series of ideas to a Schiffer Publishing and we were offered a multi-book deal – but – the owner of the company is actually a fan of the Philadelphia Flower Show, seemed to love this story and wanted this to be the first book of the deal. Who were we to argue?
When did you know that you wanted to be an author?
We have been inspired by so many design books throughout our lives that became integral parts of our learning process, which made us want to share what we do in hopes of giving that same experience to others.
Who is the intended audience for your book?
Designers, Gardeners, Floral Enthusiasts and anyone who loves a good story of how an idea can come to fruition no matter what it takes – no matter how many obstacles it faces – that persistence, talent and a team working together can make anything come to life. Though there are over 300 amazing photographs that tell the story; this book is about the story – the actual thoughts behind our process and the thoughts of many who helped us along the way.
How can our audience buy your book?
Taking the Flower Show Home, Award Winning Designs from Concept to Completion can be purchased through:
- Schiffer Publishing
- Barnes and Noble
- Florists’ Review
- Fusion Flowers
- Bill@SchafferDesigns.com – you can order directly from Kris and Bill for your autographed copy of the book … We would love to sell it to you this way – BUT – it is probably the most expensive way for us to sell it – we don’t charge for the signing, but we do charge full price + shipping and packaging charges. Now – if you happen to see us anywhere and have the book with you – we will sign it for free!!!
Don’t forget to leave your comment below to win a signed copy of Taking the Flower Show Home!