Posts Tagged “aifd”

AIFD Symposium: Mandy Majerik AIFD PFCI

Did you know that Mayesh is AIFD’s distribution partner for the upcoming AIFD Symposium?  We are very excited to be working along with AIFD to promote the event and education within our industry.  We want this Symposium to be the BEST ever and for that to happen we need to see you there!

Check out our video of Mandy Majerik AIFD, PFCI (our 2012 Mayesh Design Star) inviting you to the 2013 AIFD Symposium “Passion” in Las Vegas, NV.

 

Video: Meet Jodi Duncan AIFD, 2013 Mayesh Design Star

I don’t know about you, but I’m super excited for you to get to know Miss Jodi Duncan AIFD!  The video below can serve as that first step.  I remember the day I met Jodi – The Special Event last year.  It was my very first show, I was nervous and she was my first “Twitter friend” that I met in real life.  If you know me just a little, then you know that I was super duper excited!!  I then was able to meet up with her at the AIFD Symposium, and she really put in the effort to introduce us to as many people as she could.  She is a superb designer, who is also full of energy and welcoming.

February 2013 Mayesh Wholesale Florist will kick off its branch new Mayesh Design Star floral design video series featuring, Jodi.  Get FRESH ideas, inspiration, and floral design tips throughout the year!  Enjoy the video:

 

Interview: Jodi Duncan AIFD, 2013 Mayesh Design Star

A little more than a month ago, we revealed our next Mayesh Design Star, Jodi Duncan AIFD.  Today, I’m super excited to present my interview with her, so that you can get to know Mayesh’s 2013 fresh face a little better.  I have had several conversations with her in preparation for our next season and I truly cannot wait to begin filming because she has so many great ideas!  2013 is going to be an AMAZING year!

P.S. Stay tuned because Jodi will be attending our upcoming National Open House & Design Contest on January 23, 2013 at one of our local branches!  More details to come soon on the whole event!

 

 

When did you realize this was the career for you?
At the age of 7 I started hanging out at the neighborhood florist. As a single parent, my mother had to juggle work and child care. She worked at a bank across the street from the flower shop, and the owners helped my mom out with me & my sister. When we got out of school, they would look after us at the shop until my mom was off from work.

 

How did you start your business?
My first job at 15 was in a flower shop. I bought that 30 year old business from the owners when I was 19. That ended poorly, so I wound up working for a competitor for 3 years. My sister & I opened a shop together after that, which was eventually sold. By that time (13 years ago) I had figured out that specializing in events & interiors was my niche, so I struck out on my own.

 

Why did you decide to enter the MDS2013 contest?
I love a challenge & enjoy competitions. I never want to stop growing or trying new things, so I always look for ways to stretch and grow personally & professionally. The contest was a perfect opportunity. I had tried out the year before, but I never want to quit something until I win. Giggle….

 

What other organizations are you involved with – floral and/or non-floral related?
I serve AIFD within the regional chapter level as vice president, and also am the AIFD marketing chair. I am very excited about the NeoFlora project supporting them with my membership. Locally, I am active in supporting Aurora, which exists to prevent & end homelessness

 

How would you describe your design style?
Whimsical. I love to experiment with the tension between opposing materials and textures.

 

What or who inspires you?
Nature, fashion, art, a heap of clutter on my design table, the lint from my drier trap…inspiration is everywhere!

 

What floral tool can you not live without?
That’s easy…needle nose wire cutters. I am wild about wire.

 

If had to pick just one (I know it is nearly impossible) what would be your favorite flower and why?
Asking me to pick my favorite flower is like asking me to pick my favorite child. I can’t do it. I love different flowers for different reasons. Tulips & mini callas just beg to be played with. Stock longs to be touched and smelled. Orchids demand awe.

 

Tell us a short floral story. Have you ever had a strange floral request? Created something wonderful out of a sticky situation? Have you ever felt like MacGyver and used your mad floral skills in a non-floral situation?

Yes, Yes, and Yes.

Once when doing a wedding on location in North Carolina, we used orange construction cones as vases! Hear me out: the venue for the reception was brand new, and with it came barricades and all that ugly caution tape. We made sure to take it all down the day of the event, and it occurred to us that the cones could have the ends taped up, be filled with water and placed upside down in the stone column planter boxes at the entrance! Voila! Cone becomes a vase, nobody can see it, and the extra flowers are used in a glamorous, impressive way! No one ever knew that orange cones were holding those bouquets together…until now.

 

What is your favorite color combination right now?
That’s a tough question too, almost as tough as the favorite flower. I love seeing peach again in many combinations. I lean toward monochromatic designs so I can explore textures in a dramatic way.

 

What is your best piece of advice for new comers into the floral industry?
EDUCATION! EDUCATION! EDUCATION! Expose yourself repeatedly to schools, shows, hands on classes and professional accreditation. AIFD is the best way to gain the skills and friendships necessary to success. Everything good in my life professionally I can trace back to my affiliation with AIFD.

No one can take away what you know. You can sadly lose your position with a company, your car, your house, relationships, a business, but no one can every take what you know. Education is an investment that stays with you forever, regardless of our ever-changing lives.

 

What are you most looking forward to with your upcoming Mayesh Design Star season?
The new friendships & connections. Coming together with flower enthusiasts through videos & real life conversations will be a blast. Sharing inspiration, beautiful products, creative ideas, & compelling concepts through flowers is something that thrills me to the core.

 

AIFD2012: Sympathy Flowers – A New Day

Who knew thinking about sympathy flowers and funerals could be enjoyable?  Not being on the retail end of things, I’ve not really given much thought to this subject, but Chris Collum AIFD and Randy Wooten AIFD made their 2012 AIFD Symposium session on this topic quite …. fun.  Yes, fun is a good word as the program started with Chris popping out of the casket pictured below as Randy was talking.  We were so surprised that we didn’t think to snap a picture quick enough!

 

Here are some highlights from Chris and Randy’s program:

 

  • Know your market and embrace industry changes.  For example, with the increasing number of cremations, many florists feel that the end of their sympathy sales are near, but Chris and Randy think just the opposite – they see opportunties.
  • Open your mind to the possibilities of memorials.  Below are some great ideas for a woman who loved to knit and quilt.
  • Sometimes you need to swallow your pride and design what your client wants.
  • Work on creating strong relationships with your local funeral home.
  • Another beautiful idea that Randy and Chris presented was the concept of creating an art gallery tribute for an artist that had passed and always wanted to see his work in a gallery but may have passed at a young age.
  • Pet memorials are an upcoming sympathy market that you need to be aware of.  With over 750 pet cemeteries, pet funeral services are happening more often.
  • Use social media to let your clients know what is available to them.
  • Throw the notion out of stepping outside the box because there should be no box. “Don’t box me in.”
  • Have a private consultation area to make the process a little easier on on your clients.

 

 

The beginning of the program started with a surprise and the end of Chris and Randy’s session was amazing.  A gospel choir came out and then Chris and Randy presented what their own tribute and funeral designs would look like.  A little strange, but, again, it was a whole lot of fun!

We may not be able to control changes that affect our industry, but we can control how we adapt to the new situations in which we find ourselves in.  What sympathy changes do you see in your local area and how are you adapting?

AIFD2012: Be the Best Designer You Can Be

 

Have you heard the name Pim van den Akker? I did not up until my trip to the AIFD National Symposium. My first experience hearing of him was from a customer, Kim Frys (winner of our 2012 National Design Contest) who was very excited to see Pim and said that he was one of her all-time design favorites! Well, that got my attention and then once I witnessed Pim on stage, I knew we were in for a treat! I don’t think I’ve seen anyone else work, create, and talk to an audience with such vigor – so much so that Pim became short of breath and sweaty, especially when he was crawling around underneath this tent like structure (it will make more sense when you see the pictures below). Not only were his designs super cool, but it was great fun to watch!

Throughout Pim’s design demonstration, he made some great points about design

  • Trust your capabilities and always have your safe zone.
  • “Enjoy and created with a smile”.
  • What is the reason you went into floristry? Always go back to that.
  • Favorite materials are dangerous because you always grab that material – you start to have tunnel vision.  Always give yourself space to learn to love other products.
  • Do you have an identity and value that you create in your work that your customers know about?  This point is important with super markets as you cannot compete with them, so you need to come up with a floral DNA that is totally yours and make your customers fall in love with your work.
  • “If you are struggling then you are doing it wrong”.

So the focal point of Pim’s program was “objects” – to play with materials and objects to design.  Below, we hope you enjoy the pictures that we captured of Pim creating all of his objects.

 

AIFD2012: Floral Design Photography

Scott Acevedo AIFD did an important program for all florists on photography.  With the popularity of blogs, Pinterest, Instagram, and Facebook taking great photographs of your work is not only good to do, it is essential.  Your clients are surfing the web before they even talk to you and if you don’t have your work up, your competitor will.  For someone like me, if you don’t have a website or blog showing off your designs, I’m going to wonder why.

I hear all of the time from florists that they just don’t have the time to create content for a blog (or social media), but here’s the “thing” … each and everyday you have the most challenging part done – creating unique content a.k.a. your floral designs – and all you need to do is have a set up to take pictures and then throw it up on a blog and let your audience know through your social media channels about your new content.  Easy, peasy!

 

The first part of the Scott’s program covered the different ways you could use your floral photography:

  • Use the pictures on your website.  For example, use them for the lead departments of your site – birthday, sympathy, wedding, corporate, etc.
  • Create note cards to use to send out with your floral designs – a great up-sell.  We actually just created our own custom floral note cards for our branches to use and they are a big hit!
  • Enlarge the prints to sell and/or to decorate your floral shop or design studio.
  • Use single variety pictures to help sell new or unfamiliar varieties to your customers.  For this point, I just wanted to say that we have many customers who point their customers to our very own Flower Library.  I even know of a customer who has printed cards with the Flower Library URL to give to all of their brides so that they can browse through all of the flowers and create FloraFiles filled with their favorites.  I even see florists share our Facebook photo albums with their audience to show what is available now.  Easy, free content all at your disposal.

Here are some photography basic set-up pointers on using a tripod, PVC pipe frame, foam core draped with material, 2 lights, and camera placement:

  • Use a tripod whenever possible.  Even if you think you are holding the camera as still as possible, most likely you are not.  A tripod makes a huge difference in making a photograph look professional.  Just using your point-and-shoot camera with a tripod will give very nice quality pictures.
    • Be aware of “low key” and “high key”.  Low key is using something like a black background and high key is utilizing a pure white background.
  • Scott likes to use a neutral gray backdrop draped over a PVC pipe and foam core frame because it allows all of the colors to pop, whereas black tends to absorb all of your light making it hard to see the details of your design.

 

 

    • I differ from Scott’s opinion on this subject a bit and I am not a fan of plain gray backgrounds as I think it looks drab and boring.  I really think investing in a great backdrop and/or floordrop will take your pictures to the next level.  I’m a big fan of Traci Ryant Photography (she has taken my daughter’s pictures for the last 2 years) and she often uses drops from a company called LemonDrop Stop.  Here’s a picture of a sample set-up.  You would want to set yours up on a table, of course, but these drops are swoon worthy and would be a spectacular backdrop for your beautiful designs.  They have faux wood, old doors, fun patterns, and fabric all in a inexpensive polypaper perfect for you!  You are sure to find something that will ensure that your pictures are completely branded with your company’s look from the flowers to the background.  A few samples from the LemonDrop Stop site:

 

 

    • Do you have old shutters, or an old door, or a cool looking wall?  Then try those as backdrops too.
  • Lighting – if you want to be a professional as possible you can go with a strobe light, but to get started 2 basic lamps can be used to fill your pictures with the proper lighting.  Of course, if you have a great area in which you can utilize natural light, that is always the best option.  Here are some lighting specifics to keep in mind and play with:
    • Hair light – this lighting comes from behind to light from the top and behind
    • Key light – accents the facial features
    • Fill light – Fills with the light a bit more
    • Scott recommends Calumet Photo if you want to start looking into lighting.
    • If you are on site at night, using flash may help prevent blurriness.
  • Camera position – be aware that you will need to adjust the angle of your camera depending on the design.  Sometime it may be better to be looking down at an angle or sometimes it may be better to shoot straight on.  Experiment and have fun!

If you do wedding and event flowers, then be sure to bring your camera (and your tripod) with you for the set up.  It is great to get pictures with your clients holding the bouquets, the boutonniere on the guys’ lapel, or the centerpieces placed on the tables.  Be sure to crop out the faces, otherwise you will need a model release.  If all fails, be sure to introduce yourself to the event photographer.  Often times, the photographer will allow you to post pictures as long as you are giving proper credit.  You won’t know until you ask.

 

 

Last, but not least, to ensure that some other site doesn’t steal your work, be sure to watermark your pictures.  You don’t need to get fancy software as you can just use something free, like Picasa, to add a text watermark with just a few clicks.

I hope you are now ready to start capturing pictures of your floral designs.  If you are still looking for more pointers try browsing Pinterest for camera and photography tips.  Also, FlowerChat recently published a post all about photography too – check it out here.

For all you floral designers already taking your own pictures, comment some other tips of what works well for you!

AIFD2012: Lee Gallison AIFD

As I’ve said many times before, one of the highlights for me when attending industry events is being able to meet our Mayesh friends that I “see” online each week – whether on Facebook, Twitter, LinkedIn, etc.  I meet many on the web and Lee Gallison AIFD is one such person.  During the 2012 AIFD National Symposium, Jodi Duncan introduced me to Lee and it was great to finally meet the person behind the profile picture, so to speak.

When I was finally able to get her in front of our camera I was expecting to chat about floral trends, but instead Lee said she had a different subject in mind.  Below is a short video of Lee describing her experience with Mayesh.  Specifically, she shares with us how Lisa Rosenfeld, of our Los Angeles Market branch, helped her prepare for her AIFD test by creating surprise flower packages for Lee.

A special shout out to Lee and Lisa!  Lee, for sharing her great story with us (and in front of a video camera) and Lisa for going above & beyond!

 

AIFD2012: D & D Designs

What do you get when you combine flowers with 40 years of experience, 11 RHS Gold Medals, 3 UK Forist of the Year titles, and 2 David’s?  D & D Designs!  David Ragg & David Denyer to be exact. They brought to the AIFD Symposium stage some really fresh and exciting works of floral art!  What was even more exciting for me is when I got home and started to do a little research, I realized that I was already a fan of their work.  In particular the exhibit “A Sense of Perspective” at the 2011 Chelsea Flower Show.  I actually have a miniature version of the “doors” that stands a little over 2 feet sitting in my dining room!

Now on to the program designs.  Again, the pictures do not do these designs justice, but you can imagine how wonderful everything looked from our pictures that we had to take from the stadium seating in the auditorium (so thankful for zoom camera lenses).

Now on to the program designs. Again, the pictures do not do these designs justice, but you can imagine how wonderful everything looked from our pictures that we had to take from the stadium seating in the auditorium (so thankful for zoom camera lenses).

 

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AIFD2012: Tea Luncheon Flowers

My personal favorite video that we captured at AIFD’s National Symposium is from the time we spent behind-the-scenes in the design room with Ron Mulray, AIFD.  He was so gracious to spend time with us in the midst of working with the design team to complete the flowers for the “Afternoon Tea With Friends” luncheon.

In this video, you’ll see silver, china, and glass tiered centerpieces displaying wholesale California grown garden flowers.  The tiered pieces are all custom made and unique.  In addition, learn about the box centerpieces created from old pallets/skids and check out the petit fours, candied fruits, cupcakes, and desserts.  Ron reviews all of the major components and gives some insight on how all of it is put together.

Ready to be inspired?  Watch now!

 

AIFD2012: 2012-2013 American Floral Trends Forecast – Part 2

As promised, I have Part 2 of our coverage on the AIFD’s “American Floral Trends Forecast” which is a video (Part 1 contains loads of pictures of the 5 trends presented during the program).  But before you watch it, please be aware that I’m in the video.  So be nice – I’m not used to being in front of a camera as I gladly sit in the shadows for most of my work! 😉

The premise of this video is that we wanted to find out from florists, like you, what their favorite floral trends are.  You’ll hear about the following trends: New Victorian, textiles, Garden Club, Sea to Shining Sea (blues, gray, corals), all white weddings, American Gypsy, gray, succulents, purple palettes, monochromatic, and botanicals.

What is your favorite floral trend that inspires you?

P.S.  Thank you to those of you who willingly went in front of our camera.  I know most of you were a bit nervous, but you all did great!  Thanks!

 

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