So You Want to Be A Florist? Creative Resumes 101

Creative Resume


So, let’s pretend you are me … the Director of Marketing for one of the largest wholesale florists in the country.  I have to admit that it is pretty cool to be me and it is no secret that I love my job.  (I love it so much that I was asked to speak on a panel at the 2012 SAF Convention about why I love my job so much!)  But when it came time to hire a new marketing team member and I had to scour hundreds of resumes, I didn’t love my job as much.  Ok, ok … I hated going through resumes because after a time, they all started to look and sound the same.  Don’t get me wrong, I spoke to some great people with plain-jane resumes, but I have to say that when a non-traditional, but gorgeously designed resume crossed my sight, I was already interested before I read the content.  No matter the design, content is most important, however my eyes were extremely thankful for some great design.  When we decided to bring Ali aboard, I asked her to do a post about resume design because I L-O-V-E her resume (pictured below)  and think since we all work in a creative industry, this is a good opportunity for those looking for a floral-related job to show off some creative skills.  So if you are ready for some quick tips and inspiration, I hope you enjoy this post!


Creative Resume


BLOGGER: Ali Dahlson

When it comes to designing your resume, as one famous artist put it, oh the times, they are a-changin’. In the past, it was all about that MLA, Times New Roman, 12-point format. However, as our culture progresses and the so-called “Millennials” take over, that won’t cut it anymore. *Disclaimer: many traditional companies still prefer the standard format, so proceed with caution! You have to make the call on whether or not the company you’re applying for will appreciate an artistic and out-of-the-box approach. In my case, the flower business is a pretty darn creative industry, so I decided to go that route, and crossed my fingers it would pay off!

Why, you might ask? For a number of reasons! I might reply. For starters, you want to stand out. Depending on the job, employers receive a whole bunch of resumes, and they all get stacked on the corner of their desk, a neat yet depressing pile of bland, similar looking resumes. Now, put yourself in their shoes. If you received a resume that was unique and had style, a certain je ne sais quoi, if you will, wouldn’t you be more inclined to pick that one up first? I certainly would…I’d be intrigued, I’d need to know more. That’s the main purpose of a creative resume, to grab the attention of your potential employer, and make them want to read it. A well-designed resume should help convey who you are, but not overwhelm. It’s a little taste of what’s to come, which is (hopefully), an interview! Because who wouldn’t hire you after you charm their pants off with your sparkling personality? No one. That’s who.

Question number 2: what makes a “well-designed” resume? Well, for one, it should be refined and edited. Negative space (aka white space) is GOOD, as it is visually appealing to the eye, and won’t overwhelm the reader. You should only include relevant information, or in other words, leave the “fluff” at the back door. Fluff is bad, efficiency is good. Say it with me, fluff bad, efficiency good. Perfect, moving on. Once you’ve determined what makes the cut, you need to find a way to highlight each section so that they all stand out on their own, but also work together to tell your story. This can be done in many ways – font style (bold, italic…), font size, and placement, to name a few. In terms of color, my rule of thumb is no more than three! And that includes black and grey. Keeping it minimal and simple is key; UNLESS you’re applying for graphic design job, in which case, show off those skills, by all means! (Side note: If you’re applying for a graphic design job, you probably don’t need to be reading this, but I digress…) The other most important thing, and my personal FAVORITE thing to nerd out about, is your font. There are so many fonts available online to download, but it requires a refined eye to choose something unique and slightly different, but not too crazy (another side note: you can use more than one, but they should be complimentary, and limited to two! Okay fine, three, but they better be, like, ‘The Three Musketeers’ status). A few other tid-bits of information to keep tucked away, geometric shapes are good, too much going on is bad, and for goodness sake, make sure to line everything up!

One last thing I should mention; if you don’t have the ability to create a custom resume using a program such as Illustrator or InDesign, just use Google! These days, there are so many fabulous templates that can be easily downloaded and used, for those of you who are not necessarily savvy in the art of digital graphic design. Just remember to make it your own!  Here are a few links to get you started:

And now, my friends, I release you! Be free, get those creative juices flowing, and think about how to tell your story. As cool as your resume looks, it won’t mean a thing if your future employer doesn’t have a taste of who you are after reading it. It should highlight and emphasize the best you; who you are, what you’re about, and what you will bring to the table. Good luck!


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.