If you love Lonely Bouquet as much as we do, then we’re sure you’ll be interested to be hear about SAF’s new campaign, Petal it Forward. A play on the concept “pay it forward,” Petal it Forward is basically that, but with, you guessed it, flowers! It shouldn’t come as a surprise that studies have shown that flowers have an immediate impact on happiness and a long-term positive effect on moods, which is why this is such a no-brainer. Through this campaign, SAF hopes to show the benefits of flowers and become a resource for consumers through their websites, aboutflowers.com and aboutflowersblog.com.
Petal it Forward will take place on Wednesday, October 7, 2015 in New York, where SAF’s marketing team will randomly present two flower bouquets each to people throughout the city. While the official event takes place in NYC, you too can bring Petal it Forward to your community! Once you have handed out bouquets to random people, ask these recipients to “Petal it Forward” by passing along one of their bouquets to someone else, whether it’s a friend, family member, or a total stranger. Using the hashtag #PetalItForward and tagging SAF’s instagram @About_Flowersor Twitter @FlowerFactor, encourage participants to post pictures documenting their experience. Selfies, pictures of their bouquets, whatever it may be – we want to see!
We look forward to seeing all the joy being spread on October 7th!