Here is another in a series of tips from the WF&FSA Marketing Toolkit. The use of YouTube as a vehicle for marketing in business has become a major player in the social media arena. YouTube started as the brainchild of three former employees of PayPal who wanted to create a video sharing site where they could easily take videos and upload them to share with friends. YouTube began as a venture funded technology startup and was officially founded in February of 2005. In November of 2006, Google acquired YouTube. Currently, over 1 billion users visit YouTube each month and over 6 billion hours are watched each month on YouTube. This makes it one of the best catalysts of communications for marketing to your customers and potential consumers no matter the demographics. YouTube is being used in some way by the Baby Boomer Generation to the new Generation Z. It is a great way to market your products and services to them.
Want to get started? YouTube makes it quite easy! First subscribe to YouTube so you can look at all the content they offer. Secondly, build playlists of your favorite videos. Lastly, and the most important thing you need to do, is to start your own YouTube channel. Here you can post the videos which you create, to promote your company and share them with your customers and potential consumers to market your products. Innovate your marketing plan by using this platform of social media and you will definitely touch more of your potential market. Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!