Interview: Victoria with Flora Pop

Flora Pop Takeover

Photo by @hellogabyj


If you follow us on Instagram, you probably saw our takeover this week with @florapopshop! If you loved what you saw, then keep reading below to find out more about these pop-up weddings from the lady behind Flora Pop, Victoria!
So to start off, why don’t you tell us a little bit about the concept and background of FloraPop. What exactly do you do?

Flora Pop started on my bicycle in NYC. I was inspired by the street vendors & mobility of the artists that I would see daily. So I decided to try it out on my own. I would sit outside the courthouses in both Brooklyn & Manhattan & sell unique & beautiful bouquets that you wouldn’t be able to get inside.


What was the inspiration behind these pop-up weddings, and how did you end up here?

I moved back to Las Vegas & really decided to just go for it with Flora Pop. I take care of gardens for restaurants & commercial properties. I do weekly flowers for bars as well. But one day it hit me. I could really do it all, not just floral for weddings, but the whole shebang! I had been thinking about a brick & mortar but it never felt quite right, given the traveling nature of my spirit. I knew I wouldn’t want to be tied down. So, pop-up elopements were born & what better place to do them than Las Vegas! Flowers, officiating, the Teardrop, all of it!


Tell us a little bit about the Teardrop! It’s quite adorable 😉

Thank you! I built the Teardrop by hand & it’s modeled after a 1950’s Kenskill trailer. There are vintage pieces, like the wheels & hubcaps, but it’s all one-of-a kind & made by me. It was initially supposed to be my roadside flower stand, but with the heat in the summers here, that didn’t quite make sense. There’s also a full-sized bed in the cabin. It makes for fun adventures, especially when I’m officiating away from home.



Flora Pop Takeover

Photo by @hellogabyj


How would you describe your floral design style?

I love allowing the florals to work for themselves. Very organic & different every single time. There’s no formula to what I make.


Flora Pop Takeover

Flora Pop Takeover

Photos by @hellogabyj


Okay, I won’t ask what your all time favorite flower is, because that’s a really hard question! Instead, which varieties are you really excited about this season or upcoming seasons?

I am always drawn to the quirkier flowers, dark purples & bright minty greens. I don’t like using conventional flora, so I always strive to use something eye-catching & different.


Flora Pop Takeover

Flora Pop Takeover

Photos by @ashley_m_myers


How in depth do you go with flowers in these pop-up weddings? Do you have a basic “set” you offer, like a bouquet for the bride, an arrangement for the alter, etc., or is it always different depending on the couple?

I always give the couple flowers for their wedding, with special attention to the bridal bouquet, but I have had more elaborate floral as well! Lots of plants, cacti, flowers all around the teardrop & even a floral garland for the back of a vintage car!


Flora Pop Takeover

Photo by @hellogabyj


What are your favorite types of clients to work with? I would imagine anyone wanting to do a pop-up wedding would be pretty interesting and spontaneous!

I really attract like-minded people. I have made friends from all over the world doing this! I like to think I get couples that are open-minded & their wedding is truly about them & the love that they share. Not what their families want for them.


Flora Pop Takeover

Photo by @hellogabyj


You must have some crazy stories or weddings that you’ve been a part of… Any come to mind?

Nothing super crazy! Not yet, anyway. I get very sincere, creative folk, that are here to celebrate the beauty of the desert & the beauty of the love they share within.


Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself?

I love these scissors called Flart! Yep, Flart!


Last but not least, what is one piece of advice you’d like to go back and tell yourself while you were starting out as a floral designer?

I would tell myself to not be afraid & would have jumped into this sooner. Starting a new business is scary, but if you put everything into it, you’ll succeed! No matter what!

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