From Field to Float

Rose Parade Field to Float

It’s that time of year again! Christmas trees in windows, sparkling lights all over town, and the skeptical faces of babies meeting the mall Santa for the first time. Sound familiar? Happy holidays! Well, there’s one thing that probably rarely, if ever, crosses your mind during the month of December. It’s probably on your radar New Year’s Day, but it’s on ours all month. Any guesses? If you guessed the Rose Parade, you’re right! Gold star for you. If you’re local to Southern California, chances are you’ve spent at least one New Year’s morning bundled up on the side of Colorado Boulevard, gripping a cup of hot coffee (I know, LA winters are tough), anxiously awaiting the start to the parade. And the second you catch a glimpse of that first float, that’s when the magic begins.

As one of the parade’s flower suppliers, we thought it would be fun to give you guys a behind-the-scenes look at what goes into making these incredible floats. Growing up as one of the Mayesh kids, my dad has taken me almost every year to see the floats being worked on prior to the parade, and it really is such a fascinating process that I’m so excited to share with you. We even have Mayesh employees volunteering on the floats this year! Did you even know you could volunteer to work on the floats? Well now you do… add that to your bucket list! Anyhow, we’ve teamed up with Phoenix Decorating Company to take you through the entire process, focusing on one float from start to finish. This year’s Rose Parade theme is “Find your Adventure,” and we thought that Western Asset Management Company’s float, titled “Let Your Imagination Run Wild,” would be the perfect candidate for the job.

Over the next month we will attempt to capture the steps that go into the rose parade coming alive on New Year’s Day, starting from the ground up, literally (you’ll see what I mean shortly). So stay tuned for the next segment of this exciting series: From Field to Float.


This year’s Rose Parade theme:

2016 Rose Parade theme

The sketch of Western Asset’s float, “Let Your Imagination Run Wild!”

Rose Parade Field to Float

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