Florist Marketing Toolkit Highlight: Pinterest

Pinterest

 

As originally posted in the 9/30/14 WF&FSA netWORK e-newsletter

BY JACQUE SIR LOUIS OF SMITHER’S OASIS

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PICTURES WORTH 1,000 WORDS OR >70 MILLION USERS

With more than 70 million users and a popularity and user group greater than Twitter, Pinterest garners >80% women with most popular topics of food, fashion and weddings. With this user base, it pays to put effort into Pinterest and be prepared for your brides when they start sharing pin boards.

Tips for Pinterest (4-5 hours to begin, maintain weekly/monthly)

Creating a pin board will take you 2-3 hours to start, and to keep current, you should consider updating on a weekly, or at least monthly basis. The best reason to use Pinterest? It has more than 70 million users, is one of the top five social media outlets and the fourth largest topic? Wedding flowers. Want to know more about Pinterest and how it compares? So this invaluable resource skews heavily toward female buyers and is the perfect match for a wedding flower shop.

 

1. Plan for Pinning Success

When setting up your account make sure it is set up properly and branded with your logo. Create boards that suit your target customers and your industry niche. Also make sure that you have integrated your Pinterest platform with your other social media platforms.

 

2. Remember Copyright

It is important to ensure that you are not directly uploading images that are not yours due to copyright.  Pin directly from the source and also remember to attribute your source.

 

3. Pin Strategically

The mantra is Pin, Repin and follow. Build up a  loyal tribe and they will reward you with significant sharing. Remember when anyone repins the link still points back to your site. Think of Pinterest as a friendly virus.

 

4. Be a Social Pinner

Don’t forget to comment , like other pins and @tag other pinners by name. Also remember your manners and say thanks when you are repinned.

 

5. Produce Pinnable Content

The rise of a much more visual web requires you to create and share high quality images. Also remember that you can also pin video as well. For B2B businesses that work in knowledge industries you can also pin images that point to your presentations on Slideshare.

 

6. Create and Curate

Don’t just post your images curate other quality images and photos from others. Remember to share the love. The power of reciprocation is alive and well and if you share others content they will feel obliged to share yours.

 

7. Be a Creative Pinner

A lot of business have great images offline that could be placed online to add to your content. Run competitions and include call to action in your pins.

 

8. Keep Search Engines in Mind

Google notices fresh content and also social signals. So optimize your pins with hashtags, links, categories and keywords. It is very important to pin images and content from your website. Pinterest can drive a lot of traffic to your website if you do this correctly with compelling and contagious photos and images. Infographics work very well on Pinterest.

 

9. Don’t Forget your Tools

The most essential tool is the “Pin It” button on your browser. Also download the Pinterest app for your mobile devices.

 

10. Monitor and Measure your Traffic

This will assist you in finding out what works and what doesn’t. Do more of what works. Also monitor what your competitors and other brands are doing and you will be surprised by what you will learn.

 

WF&FSA Pinterest

 

Learn more with WF&FSA’s Marketing & Communications Toolkit created just for florists!

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