Archive For The “Video” Category

Mornings with Mayesh: August 2018

Mornings with Mayesh: August 2018

In August’s Mornings with Mayesh, Yvonne and Shelley cover a wide array of floral questions. They started the morning with Shelley talking about some of the great products that are available including the VIP rose called Westminster Abbey. Afterwards they answered some great audience questions that range from garden roses & how to care for them, how to handle ethylene gas sensitive flowers, to what is the best way to clean up quickly after a large installation, how ordering works for shipping customers, and taking on work that doesn’t really match your brand. It was a show packed full of great information, so be sure to watch the replay! 

#morningswithmayesh

Here is the podcast replay, video, and show notes:

PODCAST COMING SOON (WEDNESDAY)

SHOW NOTES

FLOWER QUESTIONS

  • From Bridget: What type of product is local in Miami?
    • Yvonne: Here’s a list of some of the local product that Miami gets in throughout the year:
      Grapevine
      Honeysuckle
      Figs
      False Aralia
      Begonia leaves
      Mini-magnolia
      Poke Weed
      Sugar Cane Grass
      Everglades Grass

 

FLOWER CARE

  • From Kirsten on IG: Can you talk about the different kinds of garden roses, not just David Austin, and how to prepare them for arrangements and how long they last?
    • From Shelley: whether you are cutting them from your own garden or getting them from us or a local rose grower you will need to first remove the packaging and lower leaves. My rule of thumb is ¾ leaves removed ¼ left on. Use any damaged leaves or guard petals to encourage roses to open place in tepid or room temperature water. Use flower nutrients, changethe water every 24-48 hours and keep away from direct light and heat. Allow roses to open fully for your event. Super fresh, tight roses will take 3-5 days to open. Local garden roses will last about a week depending on variety, but some South American varieties will last 2 weeks.
  • Evelyn: Any recommendations on how to keep flowers in cooler fresh. Having problems with Snapdragons especially. I keep them separated from carnations. 
    • From Shelley: Snaps can be sensitive to ethelyne gas so make sure your cooler is clean and filtering properly. Make sure you are cutting with a sharp knife at a 45-degree angle. Keep water cool and clean and use floral preservative. I find sometimes they do well out of the cooler if it is not too hot. You have tip them out as well if they have droopy tips. Generally, they are a long lasting flower.

  • From Desiree: Do most people find astilbe to be a flower that does not last in bouquets because I do. I urge clients to find another flower because I don’t want to water tube and add more weight to an already cumbersome bouquet. Such a beautiful bloom but how can we get past the browning tips and them looking pretty sad mid wedding day?
    • From Shelley: Yes, Astilbe is not known for its longevity that is why it’s best to make sure to buy it in season and especially when it’s offered locally. Astilbe flowers last longer, up to 2 weeks rather than 2 to 4 if placed in hot water first, allowed to cool down and then placed in the cooler. It is a technique that works well with hellebores too.

 

FLOWER DESIGN

  • From Brandi: I never had problems with boutonnières previously, but more recently, they’re been super wilty within a few hours of the bridal party wearing them. Super embarrassing and not a look we would like to have. The stems are exposed, however, they are in water right up until they’re being worn. Help?!
    • From Shelley: Well then the question would be what kind of flowers are you using? How are you storing them? You say you are exposing the stems so I am assuming you are doing more of a wild flower look? Certain flowers still need to be wired. Using crowning glory will help with this. ( I will address further on the show)
  • From Texanna: How do you have beautiful events outdoors with flowers in this heat? What about potted Orchids and Orchids in general and Roses?
    • From Shelley: It is a challenge isn’t it!? Definitely using orchids, plants and heartier flowers like tropicals help. Also, for the first time, we are really seeing a shift in our climate and the environmental changes are really starting to impact us here in Southern California where you could count on really nice outdoor weather year round. It has already started impacting our florists business here. Using a base of silk flowers and then adding in fresh flowers is another option to help combat the heat as well. Remember when working outdoors to wear a hat and gloves and to protect yourself from the heat. It’s really easy to forget how hot it can get when you are setting up outside.
  • Do you all do seminars on arranging?
    • Yvonne: We have some great resources for learning more about flower arranging. First, is our video library that everyone should check out. We have over 400 videos that cover a wide range of design topics and general videos about flowers, care & handling. Typically, we have 1 design video per month that we publish. In addition to our videos, we offer live educational events as well. Currently, we have 1 flower workshop left for the year, happening in Salt Lake City in November. Visit our website for more information. Also, if you want to stay in the know about all of our news & events, then be sure to sign up to receive our emails.
      • http://info.mayesh.com/subscribe
      • http://youtube.com/mayeshwholesale
      • https://www.mayesh.com/mdsworkshop-2018/
  • Melissa: What is the best way you’ve found to clean up quickly and efficiently at a venue after a big install?
    • From Shelley: A large team is essential and if you can’t afford that get yourself some interns or volunteers and get really organized. Make sure you have your own trash cans, bags, brooms dustpans, carts, dollies, boxes buckets etc…so that you are not at the mercy of the venue and that you don’t have to ask to borrow ANYTHING, Make sure you have a well-stocked toolkit. Give yourself time. Familiarize yourself with each venue you work at and learn how long it takes at each venue and how many people you need. Don’t wing it each time. Get a crew you can trust.

 

FLOWER BUSINESS

  • IG: As a new florist, I would like for you to walk through the steps of ordering for the first time and things I should know about delivery. I received a related question from Evelyn: How can we arrange ordering from you and getting the best price on shipping?
    • Yvonne: Once you register your business and we get your account set up, you will be assigned your very own sales rep to walk you through all the steps on ordering and shipping. We have 2 different shipping teams. In general, our Miami shipping division handles the East part of the country and our LA shipping team handles the West side. We can work on quoting you costs for flowers including shipping/packing charges. Shipping costs are calculated by actual weight and dimensions of the boxes so each order may differ as far as shipping goes depending on the size of the order. We ship a few different methods, FedEx priority overnight and Air Cargo (Delta/Southwest/United/American) to your nearest airport. Shipping via airlines for orders over 100 lbs. can be significant savings if you are able to go and pick up from the airport. Picking up cargo from the airport is super easy! We will give you the address to the cargo station as to where you will need to go. It’s usually in a separate area from the airport so you don’t have to interface with airport traffic.
  • Melissa: How do you reconcile specific floral work you’ve been asked to complete that is not up to par with your personal taste?
    • From Shelley: Ah this is always a toughie. When your new and starting out it is always difficult to turn down ANY business. You will do designs that you don’t love and work you will not want to even photograph. It’s very hard, on the one hand, you need to make a living and on the other, you feel that you are an artist and your artistic integrity is at stake. If it is a bridal client it’s a good idea to have a questionnaire on your website that can help you vet your clients and you can gently refer them out to another vendor. Sometimes it’s a learning experience and we need to learn how to say no to things so we can say yes to the projects we love. But listen, in the business, everything is not always Instagram worthy and you will realize that unfortunately, not everyone out there has the same amazing taste that you do. Your amazing skill will be to help that client make it go from drab to fab-u-lous, honey. That is when you know that you are really doing your thang. Even on a budget. Hey, it’s always easy to make things look great with a big fancy budget, a true artist can rock it with no funds.
  • From Evelyn: Any ideas on promoting flowers during slow times.
    • From Shelley: Instagram Giveaways, dropping off flowers to your local schools, churches, hospitals, funeral homes, local wedding coordinators, coffee shops, offering a bouquet of the weeks deal if you own a flower shop. Hold an educational class for mommy and me so that moms can bring their kiddos in to plant a flower or make a small bouquet. Hold an open house and get folks in with free drinks and food give a discount, Hold a Wedding workshop for the bridesmaids ro learn how to make a flower crown. There are many ways to promote your shop or studio that don’t have to be flower related…maybe a potluck or open mic night. I hosted a Kids Ted Talk at my shop that focused on my eco-friendly practices. Participate in your community and network with other shop owners so that people know you are there and get the word out.

 

MARKETING

  • Instagram Reviews of Antelope Valley Florist: https://www.instagram.com/avflorist/
    • For Hashtags … I see that you are in Lancaster, CA, so I would use hashtags like:
      • #lancasterca #lancastercaflorist in addition to #antelopevalley #antelopevalleyflorist and other areas that you
    • Create hashtags for the different pieces of your business:
      • #lacastercaweddings #lacastercaweddingflowers
    • And you can add a few more general ones too: #flowers #

 

Mayesh Design Star: How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

 

In this month’s Mayesh Design Star video, Kaylee Young teaches you how she creates a floating, cloud-like baby’s breath installation for a whimsical wedding reception.

 


 

Featured flowers: baby’s breath

Supplies: Clippers, wire cutters, scissors, fishing line, Oasis wire netting (chicken wire), Oasis caged bricks, Oasis non-caged bricks, Lomey dishes

 

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photographer: Chantel Marie

 

 


 

 

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star

 

Mornings with Mayesh: July 2018

Mornings with Mayesh

 

During July’s Mornings with Mayesh episode, Yvonne, Dave, and Shelley discuss the world of flowers. See a great selection of flowers that are available now and learn more about peony season. In addition, they answer some great audience questions like: how long can stems be out of water before needing a fresh cut, can you use flowers cut from your garden, tips on designing with dahlias and hydrangea, how far in advance can you start designing for an event, tips on providing green or eco-friendly flowers, favorite vase sources, marketing to find your right client, how to find the best hashtags to use for your floral business, and so much more.

#morningswithmayesh

Here is the podcast replay, video and show notes:

 

 

SHOW NOTES

 

FLOWER QUESTIONS

  • WHAT’S GOING ON IN THE WORLD OF FLOWERS?
    • https://www.mayesh.com/flower-411-july-2018/
    • Shelley: We have some cool Oregon product I pulled. I have black hollyhocks and rudbeckia etc..
    • Dave: I have some cool bleached white umbrella fern from Japan, giant astilbe on steroids from Holland, tree of heaven from California & nigella pods from California.
  • From Muffy: With Wedding season in full swing, can you let us know the availability on Peonies as it seems all the brides want them in their bouquets. Since the local markets here are now finished, we all need an alternative supplier or list of suppliers for this flower.
    • Dave: We are so lucky to have peonies almost all year round these days. Unfortunately, they do sporadically gap in availability as we transition from the geography where they are producing. We expect to get our next shipment from Alaska & it should hit sometime in the next few weeks and last into September. Peonies are typically cut in mass harvests and can be cold-stored for several weeks without compromising their integrity. This means the Alaska season can extend several more weeks into October. There is usually a short gap until we see production from our Chilean and New Zealand growers sometime in early November. Between that crop and some Dutch production, these usually carry us through until Israel hits in February. It’s always a good idea to have a backup flower in mind when your event hits on a seasonal cusp. Most peonies are field or greenhouse grown and variations in seasonal weather can change the expected cut date by weeks.

 

FLOWER CARE

  • From Jen & Jesse: How long can a stem stay out of water before you should really give it a fresh cut again?
    • Dave: I would re-cut the stems every time they are removed from the water for more than a few minutes. Most flower food manufacturers directions state to recut the stems every other day before inserting them back into your freshly prepared floral food hydrating solution. By re-cutting them you are removing the part of the stem that holds air bubbles & bacteria that can clog stems, prevent proper water uptake and shorten the life of your flowers.
      from
    • Shelley: correct Dave, a good way to tell if they need to be re-cut when you are designing with them for long periods of time if they are out of water is to check the end of the cut stem. If it’s starting to discolor or looks dry give it a fresh cut. If they still have water clinging to them they will usually be ok. Flowers should be re-cut after 2-10 minutes but can stay out of water for up to 2 hours. When in doubt always recut! it’s worth the extra effort and few minutes of your time.
  • From Kirsten: talk about how to handle different kinds of flowers cut this time of the year from our own gardens and how they hold up. hydrangeas are funky from the garden, they are dead in 24 hours. other flowers? tips?
    • Dave: When you are foraging from your garden it is a good idea to vase test all of your desired cuttings prior to using them in events. If they’re not at your cut flower wholesaler it’s for a reason. The varieties we sell have been selected or specifically bred to handle the stresses of cutting, shipping, and handling. Some garden flowers may lack the resilience needed for the rigors of cut flower design. Quick example, South American hydrangea growers have crossbred our more sensitive deciduous North American varieties with an evergreen variety native to tropical regions. This has created some very hardy hydrangea varieties that travel well and have a hugely increased vase life.
  • From Lynn – I love using Dahlias in our florals but seem to have various degrees of success. Hints???
    • Dave: We are in the height of dahlia season now and they are a real treat! They are a slightly sensitive flower so proper hydration in a floral food intended for bulb flowers is crucial. Keep them happy by refreshing their floral solution every other day and in a proper floral cooler at around 36 degrees F before and after design. By pampering them upon receiving they should firm up and be able to handle the stresses of design and ceremony. These are great wedding & event flowers but I would not recommend them for a weekly installation, 5 days is a good life expectancy for this flower.
    • Shelley: I especially prefer ball dahlias they seem to hold up the best.
  • From Patricia: My question is your suggestion for bouquets with hydrangea, particularly when they want the bouquets early for photos.

 

FLOWER DESIGN

  • From Brianna: How many days in advance do you start styling?
    • Shelley: Styling or designing? You can begin prep work on your wedding on Monday prior.
      You can process hardier flowers like roses, get containers ready, inventory everything.. etc.
      You can begin designing some of the centerpieces and cocktails or smaller arrangements on Wed, Personals I usually will do the day before or the morning of if time allows. Large install pieces can be prepped ahead of time and then installed and completed on site. It depends on your level of work and refrigeration you have. How much workspace you have and additional staff. Most small to moderate weddings can be completed in 2 days, larger weddings require more time and work and a bigger staff.
  • From Kirsten: talk about green (environmentally) weddings and how to use flowers thoughtfully – I have a bride who wants this
    • Shelley: this is a topic dear to my heart. I used to own an environmentally friendly flower shop here in CA. In South American product look for Veriflora certified product if possible or the rainforest alliance seal. Also, try to only buy American grown or locally grown product if you can. This is going to limit some of your options of product but you can do lovely wildflower inspired looks with locally grown flowers and garden roses. You need to convey these types of requests to your sales rep here. We, as a company, have worked very hard to offer a robust variety and selection from California, Oregon, and Washington. The use of plants and succulents in your designs is also another way to have a reusable product for the bride after the wedding. She can plant or give away these to guests. Using drieds is also very environmentally friendly. Drying your excess flowers and then using them in designs which is very on trend right now, is a perfect way to keep them from going into the garbage at the end of the day. I sold tons of dried flowers that I preserved myself at my shop and most florists would have thrown all of those away.
      Limit the use of floral foam if at all possible. Try to avoid using containers that require foam.
      Offer to create a program or find a program that will pick up and donate the leftover wedding flowers and deliver them to nursing homes, hospitals etc..
      Upcycle containers, jars and other vessels start a vase exchange program. Have the bride’s family donate containers that are sentimental of heirloom instead of buying more glass from China, or import containers. Or rent your containers so that they may be repeatedly used.
      Dave: When you purchase flowers from us you already are involved! Mayesh buys farm direct and has aligned with 100’s of growers all over the world that are committed to sustainability. This encompasses all aspects from proper land and water use, crop rotation and soil preservation, wildlife and habitat protection around their farms, safe and nontoxic working and living environment for workers, proper handling and disposal of chemicals and the list goes on.

 

FLOWER BUSINESS

  • From Brianna: What are your favorite go-to places for buying vases?
    • Shelley: I am a fan of non-conventional and or thrifted or vintage pieces that already exist and can be re-purposed or re-used. If you have to buy new, Accent Decor is our favorite around here.. I also hit up places like Homegoods, Tuesday Morning and of course if you have the budget Pottery Barn has some of the best modern/organic pieces.I also love Park Hill designs they supply Pottery Barn too. You will have to request a catalog. I tend to look more eclectic pieces and not too matchy but if you do need to stay more budget-friendly and coordinated I would go with your local floral supply wholesaler.
  • From Rebecca: Also, I’d like to learn more about your Las Vegas location (I live in Henderson though am from LA) Do you ever host events there? I’d like to come by the space to see the pretty flowers either way.
    • Yvonne: Las Vegas is a great branch and each year we host Art in Full Bloom. The event showcases art and flowers inspired by the art to raise money for charity. That typically happens in the fall so be sure to check it out. You can visit our blog to see pictures and information from past events. If you want to visit a branch and talk to someone on the team, please feel free to connect with them to set up a time. People do drop in, but I don’t recommend doing that for your first time as there are days & times that can be very crazy.
      Post link: https://www.mayesh.com/?s=art+in+full+bloom
      Link: https://www.mayesh.com/contact-us/locations/

 

MARKETING NEWS

  • From a retail flower shop: As a small independent florist who does not wish to take on the expense of rentals/set up/break down/per diem staff, etc. How do we market ourselves as a boutique wedding florist, doing smaller, more intimate weddings that focus on flowers and greenery more than draping fabrics and elaborate installations?
    • Yvonne: Ensure that your branding and marketing reflects the clients you want to attract and the type of work that you like to do – everything from your print, website, and social media. I visited the website and I noticed that you do not have a wedding section. So that is one thing that I would do immediately. You can add a landing page that talks about your designers, design philosophy, and wedding & event services/design, but most importantly has a form for potential clients to fill out to enter your “sales funnel”. Be sure to also include a portfolio showcasing your designs. Just be sure that all images reflect the type of work that you want to attract. I always recommend blogging for 2 reasons – SEO and having a central hub for your content. Even if you start by blogging 2 times per month, that is better than nothing. You can talk about local events and weddings, area trends, other local happenings & events, etc. This will help people find you and give you somewhere to point people to when you use social media. Once you’ve updated your website, but sure to also include content in your social media posts. I see that you have focused on the retail side of your business, so now you just need to mix in the other piece. I’m going to talk about hashtags next and that will be helpful to your social media marketing. Another step I would take would be to network with others in your community in the event industry. Agan, focus on cultivating relationships and partnerships with individuals and businesses whose ideal client is similar to yours. So I think these steps will get you started in your desired direction. Good luck!
  • From Roxanne: How do you find the trending hashtags for floral designers?
    Before I answer, does anyone watching want to share some of their favorite hashtags to utilize for their posts?

    • Yvonne: In general, top trending hashtags are great and if you have a post that fits perfectly with one, then great – be sure to include it. But as Roxanne, suggests, you want to use specific hashtags related to your business and then I would take it one step further and be sure to use hashtags related to your business and to your geographic area. The closed thing to a list would be to look at the hashtag list when you begin to start typing in a hashtag in IG’s search bar – Instagram will show you related/similar hashtags and how often they have been used.
      The best way to start creating a list of go-to hashtags is to think of specific topics. For example, if you are posting a wedding bouquet, you can use #bridalbouquet, #weddingbouquet, #weddingflowers, etc, but then you may want to add your target city in the mix #charlestonflorist #charlestonweddingflorist, #charlestonweddings, etc. The next thing I would do, it creates a list of hashtags that other people and competitors are using. Take a look at area influencers and maybe some of your top followers. Also, once you find some hashtags that you like, take a look at the feed and see what other hashtags are being used to get some ideas.
    • Here’s a great article from HubSpot about Instagram hashtags: https://blog.hubspot.com/marketing/instagram-hashtags

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for August 14th at 10 am EST for the next Mornings with Mayesh – see you soon!

Mayesh Design Star: Making & Pinning a Boutonniere

Making & Pinning a Boutonniere

In this month’s Mayesh Design Star video, Kaylee Young teaches you how she creates small boutonnieres and how she likes to pin them on. Her goal is to create a fresh, fun and lightweight floral design perfect for your male clients using an assortment of small textural products.

For more details & pictures:

Featured flowers: spray rose, hellebore, sweet pea, and grasses.

Supplies: Clippers or knife, Oasis Floratape Stem Wrap, and a pin.

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photographer: Chantel Marie
Model: Landon Young

 

 

Mayesh en Español: Centro de mesa en Dulces Colores Pasteles

Mayesh in Spanish

 

En este episodio de Mayesh Floral Design en español, Veronica Cicero de Anthology Co., crea un lujoso arreglo en colores pastel. Los pasteles no son solo para la primavera o la Pascua. ¡Los pasteles están de moda y puede usar esta paleta de colores y diseño en cualquier época del año! ¡Esperamos que te sientas inspirado!

 

English:

In this episode of Mayesh Floral Design in Spanish, Veronica Cicero of Anthology Co,, creates a lush pastel arrangement. Pastels aren’t just for the Spring or Easter. Pastels are on trend and you can use this color palette and design any time of the year! We hope you feel inspired!

 

Videographer: Talewind Visuals

 

Mornings with Mayesh: June 2018

During June’s Mornings with Mayesh episode, Yvonne & Dave discuss the world of flowers. See a great selection of flowers that are available now and learn more about some great large blooms that are available each month. In addition, they answer some great audience questions like what are good subs for eucalyptus, providing an overview of how grading works, explaining why we stream on Facebook, how to update your category listing for Instagram to “florist”, and much more. Also, be sure to watch/listen to the entire show because at the end, Yvonne will discuss Instagram’s algorithm and what it means for you. Enjoy and don’t forget to send in your questions for our next show on July 10th!

 

Here is the podcast replay, video and show notes:

SHOW NOTES

FLOWER QUESTIONS

  • Fresh flowers straight from our cooler today and here is the link to latest flower 411:
  • Roxanne G Boerke: I’m based in Chicago. What is one go to large bloom by season? ie peonies for spring
    • Here are a few seasonal ideas for larger focal flowers by season:
      • Summer: Dahlias (Dave’s pick), Anthurium, Artichokes, Buddleia, Calla Lilies, China Mums, Eremurus, Eucomis, Gerberas, Giant Alliums, Giant Coxcomb Celosia, Giant Poppies, Ginger, Heliconia, Liles, Phalaenopsis stems, Protea, sunflowers.
      • Fall:  Chrysanthemum disbuds (Dave’s pick), Amaryllis, Anthuriums, Calla lilies, Cotton on the stem, Dahlias, Gerberas, Ginger, Giant Coxcomb Celosia, Heliconia, Kale, Lilies, Marigolds, Phalaenopsis stems, Peonies, Protea, Sunflowers.
      • Winter: Amaryllis (Dave’s pick), Anthurium, Calla Lilies, Cymbidium stems, Gerberas,  Giant Gloriosa from Japan, Giant Ranunculus from Japan, Ginger, Heliconia, Kale, Liles, Phalaenopsis stems, Peonies, Protea, Vanda stems.
      • Spring: Anthuriums (Dave’s pick), Artichokes, Banksias, Calla lilies, Giant Coxcomb Celosia, China Mums, French Tulips, Gerberas, Ginger, Heliconia, Kale, Lilies, Peonies, Phalaenopsis stems, Protea, Sunflowers & Vanda stems.
  • Don’t forget to check out our Mayesh Floral Meme Instagram Challenge that is happening right now: https://www.instagram.com/explore/tags/mayeshfloralmeme/
  • Here’s the link to our Flower Guide: http://info.mayesh.com/flower-guide-offer
    • Be sure to download our ultimate flower guide. it is 12 month of flower availability lists in 1 handy document! It great to use for consultations, planning product palettes and for new employees to reference.
  • Kelly: What are some good subs for Euc?
    • Bay Laurel, olive foliage, purple acacia foliage, grevillea foliage, green nandina, nagi, camelia. Please be aware that from around late April through early June a lot of these greens start their new growth cycle and are too tender to cut. Eucalyptus can have brown to purple soft tips that wilt very quickly but due to their enormous demand, they are being harvested in this delicate state anyway.
  • Kelly: I’m having trouble understanding quality tiers on product and how to request higher grades on certain items. Can you explain?
    • Grading is used to indicate the stage at which a flower is cut (aka it’s open-ness) or to indicate the stem length (which in some cases will translate to a larger bloom head).  For instance, carnations are graded by “standard, select and fancy” which translates to short, medium & long stem length. Alstroemeria is graded by fancy, select and super select meaning short, medium & long stem length. Learning the dialogue used with different flowers will help you navigate the ordering process. Roses are graded by centimeters for their stem length.
    • Mayesh is known for our higher end “Luxe Blooms” procurement. We pride ourselves on carrying the best of the best.
    • Mayesh reps know their clients well and accommodate you based on your personal preferences and needs. For instance, most of our wedding and event clients only want the best! Tall sturdy stems, large blooms, in vogue colors and varieties and we are experts at making your installations truly magical.
    • We also offer more economical choices by keeping a well-stocked online inventory in our Mayesh market. On Mayesh market, you are buying full boxes of flowers so there is a bulk purchase discount on the cost. The quality is still excellent but geared more towards the frugal buyer by utilizing growers from all over the globe.
    • We are able to quickly assemble a purchase order “quote” with our best guess on pricing that can be e-mailed for your approval. This ensures you are in budget and are able to make alterations before the product is in transit. This saves everyone money in the long run by reducing excess inventory.
    • Always discuss the particulars with your sales rep including budget. We work hard to get you exactly what you need!

 

MARKETING NEWS

  • Heather: Why do you stream on FB instead of YouTube?
    • Mainly because I use BeLive.tv for this show, which gives me features that I need and BeLive connects to Facebook. Another reason, though, is that I find our community on Facebook to be more engaging with live content than on YouTube.
  • Charlene: How do you change your category listing for Facebook and Instagram?
    • Charlene saw that we are listed as a “Florist” and wants to know how to get that for her pages, right now her profile says “Artist”.
    • Instagram instructions state: “…if you want to change the category that appears on your Instagram business profile, you’ll need to update the category from the Facebook Page associated with your business.”
    • But that may not work for you and if it doesn’t try the following:
      • Reset your Instagram to a private account. Select the category you want on Facebook, like Florist (which is not listed in IG’s categories for some reason) and then switched your Instagram account back to a business profile and that should do the trick.
    • I sent Charlene the instructions, and here was her response “It worked! thank you so much for taking the time to help a stranger. I really appreciate it.”
  • Instagram Algorithm – With 800+ million users the newest algorithm allows you to see 90% of your friends posts and spend more time on the app according to the stats.
    • Post link: https://techcrunch.com/2018/06/01/how-instagram-feed-works/
    • IG reveal how their algorithm works and I thought it would be informative to review the main points.
      • Interest – IG predicts what you will care about based on rankings of what matters to you.
        • as you may know, if you watched past shows, is that I have dogs that includes a sharpei puppy, so I follow some doggie & sharpei pages and their posts always show up in my feed.
      • Timeliness or Recency – you will see posts that were created that day over posts created last week.
      • Relationship – how close are you to someone. For example, if you comment on someone’s post or if you are tagged in photos – Instagram will use relationships to figure out what to show you.
    • These are the 3 factors and nothing really surprising. It makes sense, but good to know. And beyond these factors, they use:
      • Frequency – how often you go into IG and figure out the best posts to show you since your last visit.
      • Following – the more people you follow the wider the breadth of people and pages IG will be using to pick from which means you will see less of any specific author. It’s common sense, but something to keep in mind and this is something that I feel like hinders me from being able to keep up with some designers that I like to follow.
      • Usage – how long are you spending on IG will affect what IG will show you – if you are on longer then IG will have to dive deeper to show you more content.
    • IG also revealed some myth busters!
      • IG does not hide posts in your feed – if you keep on scrolling you will eventually see everything from everyone you follow and get to the end. Has anyone seen “the end of the feed”?
      • Feeds do not favor photos or videos, but rather what you engage with the most. So if you watch lots of videos, then they will show you more videos.
        • Brands should have a good mix of both because your followers will have different preferences.
      • Also, IG doesn’t favor authors who use Stories, Lives, and other special features. But just because it doesn’t affect the newsfeed algorithm, there are still benefits to use the features to engage with your audience.
      • IG doesn’t give preference to business accounts or personal accounts. Just have the right account for your purpose – if you have a business then for me, it makes sense to have a business account.
      • A few months ago, I saw a bunch of content created around shadowbanning, but I never saw it happen or experienced it myself, but according to IG, shadowbanning is not a real thing. So use as many hashtags as you want, but again be smart, don’t be spammy, and make sure they relate to your posts. That is just good business.

 

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for July 10th at 10 am EST for the next Mornings with Mayesh – see you soon!

 

Mayesh Design Star: Styling A Cake

 

Utilizing small and delicate flowers, Kaylee Young demonstrates how she likes to style a cake featuring double tulips, sage, and a beautiful cake from Brandy’s All City Sweets. Kaylee’s goal is to enhance the beauty of the cake, not overwhelm it, by incorporating an asymmetrical and airy style.

Host: Kaylee Young, Flourish by Kay
Flower Sponsor: Tuning
Cake: Brandy’s All City Sweets
Videographer: Logan Martin, Talewind Visuals
Photographer: Maria Lamb Photography

 

After watching the video, keep scrolling for all of the gorgeous pictures – perfect for pinning!

Note: If you are concerned about the flower stems in the frosting, you can use edible flowers, flowers that aren’t sprayed with chemicals, use water tubes, or you can wrap the stems with Floratape Stem Wrap and then cut straws to insert the stems as well.

 

 

wedding cake flowers wedding cake flowers wedding cake flowers wedding cake flowers

Mornings with Mayesh: Florists to the Field

Mornings with Mayesh: Florists to the Field

Watch the replay of our LIVE show, Mornings with Mayesh, as we answering your flower questions with my flower friends, Dave Tagge, Ryan O’Neil from Curate – formerly Stemcounter, and Jodi Duncan from SocialJodi. We covered some of Dave’s favorite flowers that are available now, how to handle accounting for your floral business, easy wrist corsage techniques, paying for ads on social media, and reposting other people’s images on your social media pages.

Also, we interviewed our special guests, Greg Campbell and Erick New, co-owners of Garden District, about their brand new book, Florists To The Field.

 

Here is the podcast replay:

SHOW NOTES
PART I

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • Latest flower 411
  • Dave showing some of his favorite flowers that are available right now

 

FLOWER DESIGN

  • From Claire: I am new at Floral arranging. I started a little more than two years ago. The most difficult for me has been making wrist corsages. It’s agony for me. Yet it looks so easy when I watch others do it. Do you have a simple way to make a wrist corsage? The most difficult of it is attaching the flowers to the wristband.

FLOWER BUSINESS

  • From Tarrah: What do successful shops do for accounting?  Being an artist, primarily, accounting is not my strong suit; and I’m sure that problem is common among shop owners.  Especially for smaller shops where the owner may be designing some or most of the time.
    • Ryan O’Neil from Curate gave advice on how to think about and handle accounting for florists.

MARKETING NEWS

  • From Jen: I would love to hear what social media platforms florists are paying to be on. Facebook boosting, ads, etc, Instagram, and google. What kind of monthly budget makes sense. What’s recommended? Do florists do their own social media or use a company?
  • From Jaclyn: What is best practice for reposting someone else’s images from Instagram? I noticed y’all do so on the company IG; do y’all comment and ask permission, etc?

 

Part II

SPECIAL GUEST – GREG CAMPBELL & ERICK NEW

Garden District co-owners Greg Campbell and Erick New

Garden District co-owners Greg Campbell and Erick New have a partnership of boundless creativity with an anything-can-be-done attitude, and they have navigated the vibrant labyrinth of floriculture together for 25 years.

The florists operate in tandem as architect and engineer, exchanging roles as needed. Greg is the architect—a persistent, alert perfectionist—while Erick is the engineer—a methodical strategist always prepping for the next step.

Be it a skyscraping installation or an unobtrusive centerpiece, they weave flowers and greenery into textural structures that bring people together for every imaginable occasion.

Their most recent project was publishing their new book, Florists to the Field, and I’m very excited to have them on chat all about it.

Welcome, Greg and Erick!

Before we dive into the excitement of the book, can you tell us a little bit about yourselves and how you both ended up in the flower industry?

  • We both fell into the industry as young men- I don’t think either of us would say “florist” as our profession if asked in High School. We were lucky enough to have been hired by a gentleman named John Hoover who revolutionized the floral market in our area

How did Garden District come to be? And how did you come up with that name? (I love it, by the way!)

  • Our original location was in an area of town called Central Gardens and we were close to another neighborhood named Chickasaw Gardens. Combine this with our affection for New Orleans and we came up with Garden District.

Last question before we get to the book because we can’t interview a florist without asking… favorite flowers?

  • Greg-muscari; Erick- lily of the valley

Okay so… why now? What inspired you two to take on creating and publishing Florists to the Fields?

  • it all started with us planning a photo shoot at a relatively new flower farmer we know in Mississippi. She was flush with flowers during the hot days of summer when the demand was low. We had a free weekend so we suggested a photo shoot to promote the farm’s bounty. While discussing how we would decorate the barn, our friend, the caterer Elizabeth Heiskell suggested having a dinner in the venue and turning this into an actual event. The ticket sales ended up benefiting the grower and we are proud to report that the farmer is in her third year of production. We were then approached by Southerly Media about the possibility of a book which would chronicle our visits to farms that provide products for our shop and create events at each facility using only their product. The farms determined how to use the party-one a fundraiser, another a surprise birthday party for the matriarch, another a “thank you” for clients. 18 months later, 12 farms in our area, across the country and afar, and we have the book!

Florists to the Field

Who is your intended audience, and what do you hope they gain from reading your book?

  • We are hoping the book appeals to a range of individuals. There is the person that gravitates to books with images of pretty flowers. There is also the customer that is interested in entertaining. Since each chapter tells the story of each farm- the history, their production, the owners- we feel the book would be of interest to others in our industry. Since these operations are a vital part of the 25-year history of Garden District, we hope the book could be helpful to other floral companies.

Tell us about the different people you collaborated with to write this book and your experience with them?

  • Our publisher, Southerly Media- we could not have done this without their guidance. Our writer, Christian Owen, whose words brought each chapter together.  We can’t say enough about our principal photographer, Sarah Bell. We did not have the luxury of shooting in a controlled environment like a studio. We were in fields, barns, sheds, in the rain, sun, cold and Sarah not only endured sometimes less than ideal situations but produced gorgeous images.

What was your favorite part of the whole process?

  • Connecting with the farms. In this day and age of emails, electronic billing, FedEx, et it is nice to interact with these people we have developed relationships with over the years.

Garden District co-owners Greg Campbell and Erick New - authors of Florists to the Field

I heard you have an exciting event that you are part of happening in September – do you want to tell us a little more about the event and what you guys have planned for it?

 

Where can everyone find out more about you and your book?

 You can grab your own copy of the book by following this link: http://bit.ly/FTTFOrder

 

 

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for June 12th at 10 am EST for the next Mornings with Mayesh – see you soon!

 

Mornings with Mayesh: Mood Boards & Debra Prinzing

Mornings with Mayesh

During Part I of this episode of Mornings with Mayesh, I demonstrated our custom Canva mood board templates that we created just for you. I review a very basic overview on how to update the templates with your business logo, inspiration text, images, and flower pictures. This easy to use app is great because you just need to upload your picture files or use the built-in stock photos. Another favorite tool that you can use to grab images, figure out color hex codes, and more, is SnagIt and I will give you a brief overview of how to use it.

To save a copy of the three inspiration boards to your own Canva account, click here.

For the second half of the show (Part II), our special guest, Debra Prinzing of SLOW Flowers, joined us. Watch or listen to learn more about Slow Flowers, American Flowers Week, the Slow Flower Summit and so much more. If you are interested in flower farming or just want to understand more about our the evolution of our industry, then you don’t want to miss this in-depth conversation.

 

Here is the podcast replay for Part II of the show. Part I is so visual that a podcast would not have made sense.

 

 

 

SHOW NOTES

 

PART I: MOOD BOARDS & INSPIRATION BOARDS

  • Demo Canva mood boards.https://www.canva.com/mayesh
    • NOTE: I realized after the live demo that you cannot use our design as a template directly from Canva, so I created live links for you to use and create a copy of the templates to your Canva account. Please visit the following link to get the links emailed to you: http://info.mayesh.com/mood-boards
  • We recently just published 3 mood board templates created specifically for you and your floral business.
  • These mood boards/inspiration boards/vision boards are perfect for planning flowers for weddings, corporate events, baby showers and everything else in between.
  • Another tool that my team loves, SnagIt

PART II: SPECIAL GUEST – DEBRA PRINZING

Today, we have a special and talented guest, Debra Prinzing. You may know Debra, as she is the creator of SlowFlowers.com, which is a free directory that helps consumers find florists, designers, studios and farms that supply American grown flowers. But did you know that she is also an award-winning author and speaker? Debra has written 10 books, contributes to many top publications, and is a wonderful speaker as you will soon see and someone that inspires me in my own floral career!

Here is her favorite quote is from Beverley Nichols, “…surely, if you are privileged to own a plot of earth, it is your duty, both to God and man, to make it beautiful.”

  1. Do you want me to start by telling everyone about what is SLOW FLOWERS?
  2. How did you become so obsessed about local, seasonal and sustainable flowers in the first place?
  3. What have you seen in terms of changing consumer attitudes about local and American grown flowers?
  4. What have you seen in terms in terms of changing focus on product sourcing among florists, retailers, wedding/event designers?
  5. What kind of metrics back up these conclusions?
  6. You’ve published an annual Slow Flowers forecast each January for the past four years. How do you track trends and/or predictions that influence the Slow Flowers community?
  7. Are you looking for suggestions? How can people share their ideas/predictions with you?
  8. You produce a lot of content — from your podcast and blog to print and digital stories for Florists’ Review. Tell us about your floral journalism? What gets you excited about writing or interviewing someone for a story?
  9. You have two big events coming up in late June. Tell us about American Flowers Week first — what is it and how can people get involved?
  10. What are you most excited about with this year’s American Flowers Week?
  11. Last year you started the Slow Flowers SUMMIT — tell us what that is?
  12. Who are some of your guests — and what’s got you excited about the event?
  13. How can people get involved in Slow Flowers? Where can they plug in?
  14.  Are you a floral designer yourself?
  15. Tell me something that you are obsessed with right now that is floral related?

Where can we go to find out more information about Slow Flowers and your other projects that you have going on? http://www.debraprinzing.com/

 

if you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for May 29th at 10 am EST for the next Mornings with Mayesh featuring special guests, Greg Campbell and Erick New, co-owners of Garden District who traveled to specialty farms throughout the U.S. and abroad to create, Florists to the Field, a stunning coffee table book that was recently published.

Mayesh Design Star: Hand-Tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

 

For the month of May, Kaylee Young demonstrates how she designs her hand-tied bridal bouquet, featuring flowers from Holex, that has a flowing round shape, filled with interesting textures and beautiful color. Kaylee places flowers at different depths to add dimension then finishes the bouquet by cutting the stems very short and adding some gorgeous silk ribbon.

Featured flowers: lilac, Fritillaria persica, Fritillaria meleagris, Dutch ranunculus, sweet peas, Cappucino roses, spirea, butterfly ranunculus.

Bouquet recipe:

  • 8 Stems spirea
  • 4 stems ranunculus
  • 4 stems butterfly ranunculus
  • 5 Cappuccino roses
  • 2 stems Fritillaria persica
  • 5 stems white sweet pea
  • 3 stems little Fritillaria meleagris
  • 3 stems double white tulip
  • 5 stems of foraged foliage

Note: the Japanese spirea is not available now, but we do have spirea sourced from Oregon. Butterfly ranunculus also went out of season.

Host: Kaylee Young, Flourish by Kay
Flower Sponsor: Holex
Videographer: Logan Martin, Talewind Visuals
Photographer: Maria Lamb Photography
Model: Autumn Johnson

 

After watching the video, keep scrolling for all of the gorgeous pictures – perfect for pinning!

 

 

 


 

Mayesh Design Star: Hand-tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

 

 

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