Archive For The “Podcasts” Category

Mornings with Mayesh: December 2018

Mornings with Mayesh: December 2018

 

On this episode of Mornings with Mayesh, Shelley, Dave, and Yvonne answer your questions about flower product availability, Valentine’s Day flowers, proteas, floral installations, and more. Save the date for January 22nd at 10 am EST for our next show and keep on sending in your floral questions!

 

Here is the podcast replay, video, and show notes:

 

 

 

SHOW NOTES

 

FLOWER QUESTIONS

  1. Flower show and tell:
    • Japanese sweet peas, leucadendron, Arena Red lisianthus, Butterfly ranunculus from California, Clooney Pompon Ranunculus,
    • Preserved gardenia colors
      • Cherry Blossom
      • Cranberry
      • Burgundy
    • New Flower 411 update from Mayesh’s purchasing department: https://www.mayesh.com/flower-411-december-2018/
  2. Heidi: I would love to have a list of flowers and when they’re available throughout the year.  I totally know that it would be nearly impossible to have an accurate list of flower availability through a year, but something that’s pretty general I think would be really helpful.  Like ranunculus, for example, it seems like they’re pretty much a year-round bloom, but in May they tend to get kind of spotty with their availability. Some sort of reference guide that indicated what months to expect to have trouble getting them would be dreamy.  Or like peonies, I know they start showing up for real in March, but they seem to make cameos in November/December…. You know, that sort of thing. Is that possible?
    • We have a year-round availability list that you can download from our website but it’s meant more as a general reference guide. There are so many intricacies in growing flowers and timing harvests that you should always reach out to a Mayesh professional when planning your special events. This is especially true if the item is currently not in season locally in the USA. We import from all over the world when local crops are not available and there are usually other floral options. If a particular item is gapping or cost-prohibitive, we can offer alternative florals that work with your texture & color palette.
    • http://info.mayesh.com/flower-guide-offer
  3. **FAVORITE** — Tiffany: How do you determine what new product you will begin to incorporate into your yearly offerings? Do you trial new varieties and gauge them on various levels of stability?
    • Yes, absolutely. Our mission statement says it all. Providing the floral professional with the highest quality, most unusual products sourced from around the world. That being said, not only do we ourselves seek out the next cool thing, but our close relationship with our growers ensures they are showing us their next cool things too! We regularly receive,  vase test and photograph new varieties and try to get as much client feedback as possible, we want to know what you think! We also keep a very close eye on color trends in the industry.
  4. Jasmine: What are some other popular flowers to order other than roses for Valentine’s Day?
    • The world of flower fashion is constantly in flux and depending on your local demographics just about anything goes! Popular higher end flowers we sell for Valentine’s day include cymbidium & Phalaenopsis orchids, garden roses, blooming branches like quince & forsythia, and a staple of most modern floral design are hydrangeas. Many designers are moving away from typical fillers using interesting things like astrantia & astilbe. Being in Arizona we get a lot of “desert theme” floral design, so items like pincushion protea & succulents are high on our list here. It’s really about defining your own style, marketing your brand and staying true to yourself.
  5. Claudia: What’s the best time of the season to buy protea?
    • Proteas are grown in several countries and are available almost all year round depending on the variety you want. Their popularity has increased so much in the past few years that some varieties have become hard to get in large quantities, like the coveted King protea. King protea from California growers are readily available from March through May then the plants slow down and bloom randomly throughout the summer & fall. We also import King protea from places like South Africa and Australia. It’s important to talk to a Mayesh rep when planning an event with King proteas. Their availability can be intermittent as the plant produces blooms sporadically throughout the year. If there is a large demand that wipes out a growers crop, it can take many weeks for the next blooms to be ready for harvest.

 

FLOWER DESIGN

 

  1. Mischa: What is the best way to hold the wet foam in a container to prevent it from falling apart once the flowers are put in the container? Is there a type of tape that is best to use more than another over of the foam.
    • Oasis green or clear waterproof floral tape works best. Also, make sure you are cutting your piece of foam to fit snugly in the container. You can also use chicken wire wedged in the top of the container. This will help eliminate using so much foam as well.
  2. Roger: Also, what is your advice on soaking oasis and mossing it for events that are a couple of hours away from the shop?  Should you soak and moss a few days prior and transport in totes?
    • You can soak oasis up to several days in advance as long as it is submerged. Are you referring to a mossed ball? Or moss on top of Oasis in an arrangement? The moss will help retain water but make sure you soak moss separately and then apply to Oasis or it will act like a sponge and leech the water out of the foam.  
  3. Tiffany: What are the hardiest flowers for installations, I.e. what flowers hold up best and longest either out of water or with limited water (picks). Can you recommend two for each season?
    • Roses, orchids, tropicals, carnations, alliums, hypericum, pods, preserved greens, and most foliages will hold up well. It’s probably easier to tell you what doesn’t: gerbs, some hydrangeas, lilies, tulips, freesia, dahlias, sweet peas and delicate flowers that don’t have a high water content.
    • Roses, tropicals, and carns can stay out of water for hours without showing signs of stress. Cooler to warmer months you can use most anything in the hardier category. Stay away from the delicate category in the heat of summer.

 

FLOWER CARE

  1. **FAVORITE** Claudia: Would like to know care and handling for the king protea and the protea family.
    • Protea are also known as “sugar bushes” and true to their name they need to be hydrated in a floral food to replace their glucose. Plain water just won’t do with these! Protea are fairly easy to care for & can be stored in your floral cooler for a couple weeks. Their foliage has a natural tendency to brown after a while but they can simply be removed and this has no negative effect on the flower head.
  2. Barbara: How do you get different Protea to open up, when purchased closed, or do they continue to open up at all?
    • Proteas are slow openers and usually remain at ~ or close to the aperture at which they are cut. When selecting protea you should purchase them at the stage you want for your finished design. By the time they have any significant opening they seem to already be at the end of their lives.
  3. Can one of your experts talk about processing poinsettia for use in arrangements? They have milky sap, also do they last very long off the plant?
    • Poinsettias are in the euphorbia family hence the milky sap. I find cutting them the rinsing and wiping off the sap with a paper towel and then singeing with a lighter or match will help cauterize them. They actually hold up quite well in designs this way. Or you can purchase mini single 2” plants and use them intact in the design…soil and all. your client has a keepsake for afterward.
  4. Please talk about care tips for flowers for those of us who are in areas that can experience extremely cold temperatures outside. Also if there are flowers that are extremely vulnerable and flowers that are tolerable of the cold?
    • Having had to deliver in freezing cold temperatures and ice storms myself I find that boxing and wrapping in cellophane does the trick. It also can be a nice presentation if done well. Phalaenopsis plants (and most orchids) and poinsettias do not like extreme temperatures and wind can be a problem for them as well.

 

MARKETING NEWS

  1. April: I’m specializing in just a few avenues…bouquet subscription, holiday centerpieces and want to get into wedding flowers. I’m using Instagram, Facebook and a website but not getting much traffic or orders. I could use some marketing advice. How can I really capture attention and make people feel like they need a flower subscription?
  2. Homework!! Research and DM micro-influencers in your community to use in your 2019 Marketing Plan. Try it and let us know how it goes!

 

If you think of new questions, you can post them in the comments below!

 

Mornings with Mayesh: November 2018

Mornings with Mayesh: November 2018

 

On this episode of Mornings with Mayesh, Shelley, Dave, and Yvonne answer your questions about seasonal flowers, Amaryllis care, attaching flowers to stucco walls, design advice for this fall season, foam free installs, and more. Save the date for December 11th at 10 am EST for our next show and keep on sending in your floral questions!
 
Here is the podcast replay, video, and show notes:


 

SHOW NOTES

FLOWER QUESTIONS

  1. Shelley/Dave – can you guys select a few pretty flowers to show off?
  2. Carrie: Since its amaryllis season, wondering if there is any way to speed up getting them to open?
    • Opening time can vary depending on the stage they are cut but 3 to 5 days is usually sufficient. As with all flowers, planning your receipt time is crucial. There are quick dips and floral foods that can help stimulate flowers opening but nothing works better than having them arrive in plenty of time. Did you know that amaryllis, like many other bulb flowers, can be dry stored in a closed box in your cooler for up to a week or more? This means you can order them a week ahead and work them open with TLC.
    • for sure…get these in early
  3. Ruth: With Christmas approaching, I was wondering how long to allow for amaryllis to fully open.  Using them for a Dec. 22 wedding!
    1. I would plan for 3 to 5 days to fully open. Once they start getting close to the stage you want you can put them back in the cooler to slow their development. Best practice is to make a grid of tape over the opening of your buckets and try to get them standing straight up. Amaryllis are very top heavy when they open and have hollow stems that can crimp or crush from the weight of the open blooms if they are leaning at an angle. You might want to purchase some extra long hyacinth steaks or skinny bamboo poles to insert into the stems to give added vertical stability during hydration. The added sticks also make it easier to anchor the amaryllis stems into floral foam if you are using oasis blocks as your design medium.
  4. Carrie: What are good options for pinks and yellow florals in the December month when everything is red, green, white, gold and silver.
    • Most growers won’t let us cherry pick only the seasonal colors when we purchase for our inventory. Since we can’t just buy only the in-demand colors for a particular holiday, at any given time during the year we have a full selection of both seasonal & non-seasonal colors available. Some of my fave pink & yellow flowers in December are Anthurium, Calla lily, coxcomb celosia, cymbidium orchids, Hydrangea, sweet peas & Vanda orchids. For a comprehensive list visit www.mayesh.com/flower-library
    • We also have a great yearly product guide download
  5. Sharron: Is it difficult to get tall Pampas Grass with large plumes in the month of December in California?
    • Although the season for fresh-cut Pampas grass has pretty much ended, we are now offering dried pampas grass. Those of you who have worked with dried Pampas grass know how it can shed so get your surface sealer ready!

FLOWER CARE

  1. Melissa: Since dried flowers and greens are coming back in style, do you have any tips for handling them? I feel limited with their inflexibility and worry if I pair them with fresh flowers in a water source the stems will get soggy and fall out of place.
    • Yeah, so with dried flowers, obviously, they’re dried, they don’t have any moisture in them. So when you’re using them in fresh flower arrangements, you want to create an artificial stem for them by picking and wiring and taping them. You cannot put glycerin-dyed product, glycerin dried or dyed product in water. It’s very important because the dye will leech off of it. You don’t want it getting on anyone’s dress or clothing, or tabletops. Make sure you wire it and tape it, taping will seal it. If you use wire, make sure you’re using always taped wire, ’cause wire can rust in the water. Or use a wooden cowipick, the little wooden plant picks with little wire on it, and you can tape it on.
  2. Roger: I love working with unique floral and doing things a bit out of the box in regards to fresh arrangements. I tend to forage the landscape for bits of added interest to those creations. My question is, when using fresh sprigs of berries, ie, beauty berries, liriope, bittersweet, holly, etc,, what is the best way to keep the berries from falling off the stems. besides not brushing up against them?
    • The trick is harvesting at the right time. If berries ripen too far on the stem they don’t hold well. This gives you a limited window for any given plant. Foraged items are also subject to frost damage and other environmental conditions that can affect their stability. If possible, try targeting the hardier plants like rose hips, hypericum, liquid amber, blue viburnum, callicarpa, and tallow berry. These tend to be pretty sturdy landscaping plants that have berries that hold better.

 

FLOWER DESIGN

  1. Holli: How do you attach flowers to a stucco wall? Some venues have a stucco wall for the “altar” and I have seen photos of large installations on the wall.
    • First get permission at any venue you are not used to working with. Never use nails. I find using removable sticky tabs, Command slate springs or outdoor hooks work fairly well for hanging greenery or lighter product. There are a lot of damage free hooks on the market. Also, check to see if the venue already has nails or hooks in place. For heavier objects, you can create your own trellis or stand to place in front of the wall to attach to
  2. @themrsbacia: Also, you can give some tips for home decorating (autumn/Thanksgiving). I think it will be interesting for people.
    • Sure! I think using gourds as vessels instead of just pumpkins makes for a unique design. Drieds are very popular again and incorporating those with fresh gives a very textured look for fall. Carve out apples for votives or cider. Make garlands out of autumn leaves for the table. Using a clean neutral palette is modern-whites, creams, and greens or go funky with Thanksgiving  “Pinks” muddy mauvey tones instead of the typical orangey fall colors. Wheat placed in wine bottles makes a very clean understated look as well.
  3. Barbara: When working with floral foam, specific flowers are more challenging. What is the best method of insertion for Amaryllis, Calla Lilies and Hydrangea? I have generally pre-inserted a stem so that the soft or hallow stems to do not get clogged, but is there a better, newer method?
    • Pre-inserting a stem to create a hole is a tried and true method. Just make sure your stem is secure and not wobbly and the oasis is soaked. It helps with Amaryllis to insert the hollow stem with the cut stem of another flower ( tuberose works great for this) and then using oasis floral tape around the base to keep it from splitting or in the case of callas from curling. I find using chicken wire and cutting it open helps support these heavier stems as well.
  4. Barbara: Working with Amaryllis, I have used wooden and plastic dowels with wet cotton pushed up to the base of the hollowed stem, near the flower head, which is better, wood dowel or plastic?
    • Either medium is great to add support, I like that you add wet cotton to keep some moisture and also prevent the dowels from puncturing the stem walls.

  5. Courtney: How to do arch installations foam free.

 

FLOWER BUSINESS

 

  1. J E: How can I become a retail seller and how to buy from wholesalers?
    • Depending on your state and country: First, you must apply for a business license, usually post your intent in the local newspaper and then obtain a seller’s permit. Once you have established those two things you should also start your social media presence and portfolio. We like to see that a business is, in fact, a floral related business when registering with us. After that, you can simply go to our website and register and submit your resale license.

 

MARKETING NEWS (Yvonne)

 

  1. Erica: Do we need to build an email list?
    • Girl, yes, you need an email list! You need some way to track all of the incoming leads that you have, and build a database, so that way you can communicate with people. And I’m not sure what part of the business you’re in, but if you’re a retailer, like a traditional retailer, and sales everyday types of things, you want to be able to communicate. And email is not dead, it’s still very important. But as you’re building an email address, then think about other ways that people like to communicate, whether that’s messaging, or through the social media type of thing. But always collect email addresses, always create that list, so that way you can reach out to people. Because it does help. And even with, for example, our things that we do, people want to know about all the different specials, so, and our new blog posts, they can subscribe to that, we send out the newsletters, all the great content, if we create a new download, we need to make sure that people know about that. So, and the same goes for your businesses as well.
  2. Claudia: Have you set up the new list of workshops for the 2019 year yet?
    • Yes, we have and the workshop details will be published on this coming Monday. Stay tuned for more details, but in the meantime, here are the cities and dates that we have planned:
      • January 14-15: San Diego, CA
      • May 20-21: Nashville, TN
      • August 12-13: Austin, TX
      • November 11-12: Columbus, OH

Mornings with Mayesh: October 2018

Mornings with Mayesh: October 2018

During October’s Mornings with Mayesh, Yvonne, Shelley, and Dave cover some great florist generated questions. They started the morning with Shelley and Dave talking about some of the beautiful fall flowers that are currently available. Afterward, they answered some audience questions that range from flower schools, cake flowers, wire services, increasing your marketing ROI & more. Enjoy and be sure to mark your calendars for November 20th to catch the next show. Also, don’t forget to comment with your new questions!

 

Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • Link to latest flower 411: https://www.mayesh.com/flower-411-october-2018/
  • From IG: What are some great fall flowers available now? So many to choose from, lets do these in show & tell?
  • From IG: When do Christmas greens arrive?
    • We already have some Christmas greens available and are taking pre-books now… hint, hint! We have Port Orford cedar, Douglas & Noble fir & Mixed boxes in stock and If you need to do your Christmas photo shoots & mockups, give us a call and we can bring more in for you.

 

FLOWER DESIGN

  • From Huntress Florals: Can you give recommendations for great floral schools? I’ve taken courses at the market with American School of Floral Design, and with Shelly, as well as Phil Rulloda up in OC. I’m interested in credible International programs as well!
    • I found this great download on SAF’s website that lists all of the floriculture schools in the US.
    • But how do you know which ones are the best? Well, this kind of question is tough to answer because it is subjective. I think it all depends on what you want to learn and how you like to learn. That is when Facebook pages, groups, and Google reviews come in handy.
    • Dave: Most states have florists associations with extended learning programs but I would check local community colleges for classes. I found a bunch by googling local floral design schools, some accredited and others informal.
    • Shelley: This industry is a tough one for training, I find taking some basic classes at an adult continuing education classes are helpful. I know we have a couple of schools we work with here. Texas A&M University has a great floral program and you can get a degree in floriculture. But even having proper training and a degree will not always guarantee you a job or work. Most florists I have worked out really want to see how many years experience you have under your belt. Really nothing beats interning and learning hands-on as you go with more experienced floral designers. This takes many years and doesn’t happen overnight.
  • IG: How do you place flowers on a cake safely?
    • Shelley: This seems to get folks fired up a bit because of pesticides. And yes, it is a valid concern but in all my years of decorating cakes, I never treated the flowers with anything special. Just made sure they were clean and prepped. It is almost impossible to arrange on a cake and not have the flowers touch the icing. I know people who like to lay wax paper down or use a special oasis holder. There are little plastic holders but then they make decorating the cake awkward. 95% on the couples I have worked with have never expressed concern about the flowers being on their cakes.  I have decorated hundreds and the couple’s who are concerned will usually ask for organic flowers or herbs or a design that is around the cake not on it.
    • Because there are more local and organic growers these days the option of organic pesticide-free flowers should be a little easier to come by,  but it is not always possible. Most caterers will cut away the decorated part anyway because the slices are not aesthetically pleasing or the couple uses the bridal cake as a showpiece only and then a separate sheet cake is sliced and served.  I have never had or even heard of anyone getting sick from eating flowers on a cake. You are not consuming the flowers after all.
    • If you are an eco-friendly florist try suggesting fresh herbs or locally grown flowers if you bride seems concerned.
    • Hydroponically grown flowers could make a better choice for cake flowers as well.

 

FLOWER BUSINESS

  • IG: What are the best wire services?
    • Again, I freaking love social sites like Facebook because you can learn so much from others.
      • Florists of Facebook group had 78 comments to a similar question.
        • https://www.facebook.com/groups/676806692409010/permalink/1556621587760845/
        • If you go through everyone’s opinion the main theme is that you shouldn’t use a wire service.
        • Wire services came to be because for Google, people would go to their local florist to order flowers for someone that not local. Wire services provided a way to get those orders filled and also a way to get the payment squared away. Today, many people will just jump on the internet and find a florist in the area of the person they are ordering flowers for. It is so much easier.
        • However, I did see a few advocate that wire services can be beneficial for newer retail shops depending on your demographics. You just need to be sure to do your due diligence and crunch those number to make sure it is a good fit for you.
        • I’m not sure what makes a wire service the best, but I did read in the FB group comments that people had some good things to say about Teleflora, B Brooks and Flower Shop Network:
        • A side comment is that others mentioned Bloomnation. They are NOT a wire service. I like to think of them like an Etsy for flowers that can also help provide things like a website and POS.
        • Shelley: Yes, I am completely in agreement that a wire service is not necessary and can cost a florist thousands of dollars in fees. BBrooks and Bloom Nation are great alternatives. I have belonged to both. BBrooks if you not familiar with is a community of upscale and niche florists and you must be asked or invited to join or you can submit your work for approval and be juried in. They are more exclusive in nature, so that the types of florists they are recommending are all consistently high quality and elegant. While this may sound a little snobbish it does give you a great database of tried and true upscale shops to choose from. I was on the pilot program with Bloom Nation and they essentially were trying to do the same thing but I think they have found it more profitable to have a more general base of florists. Bloom Nation pays you right away for an order less 20% Bbrooks sends you a monthly bill and the fees are very affordable.
  • IG: How to get re-orders? How do you get someone who ordered flowers online to order again?
    • Shelley: Provide excellent customer service and do an outstanding job on their order! Really, I am all about customer service…don’t just be an order taker. Things, like taking a picture of your design and sending it after the delivery, was made, a special thank you note, a small coupon off their next order or waive the delivery charge are some customer incentives.  
    • Once a customer finds a great florist they will usually come right back for future orders. It’s a lot like finding the perfect hair stylist…not always easy for people. Just know that not all customers send flowers monthly..it’s more like once or twice a year. I would invite them to your shop or host an open house to get them in the door as well.
    • Yvonne: Make sure you are collecting some information about your customers that will allow you to market to them. Name, phone number, email addresses are important, but make sure you take note of special dates and personal tastes so that you can have better conversations with them via phone/text, email, direct mail, etc. In addition, I’ve seen florists offer subscription services. So if someone is buying flowers for their partner’s birthday, what a great opportunity to upsell to make them look like superheroes and for you to have guaranteed sales throughout the year.

 

MARKETING NEWS (Yvonne)

  • IG: How do I get more clients from my marketing efforts?
    • I’m a true believer in inbound marketing!!
    • At the very high level, you need to make sure you are creating content that allows people to fall in love with you before they even meet you. You want to fill your sales funnel and push them through that funnel.
    • You need to ensure that your marketing has strong CTA’s (calls-to-action). What do you want them to do, where do you want them to go to get more information, etc. and then ask them to do that.
    • Have a top-notch website that is user-friendly and provides value to your potential customers and customers. Make sure you have somewhere for them to go on your website to connect with you, subscribe to you, get more information from you, etc.
    • Then make sure you collect their information – name, email, etc.
    • After your contacts trust you enough with some of their information, be sure you nurture that relationship by offering more valuable content and stay in touch with them via email.
    • Be sure to occasionally ask for the sale. “Are you ready to order your flowers? Awesome, you can do so here” and send them to your site to order your flowers.
    • This will get you not just more clients, but more of the right kind of clients so that you can spend your extremely valuable time with the right people.

 

Love Mornings with Mayesh? Leave a comment letting us know what you enjoyed most! Also, don’t forget to post your questions for next month’s show. See you soon!

Mornings with Mayesh: Instagram, Facebook & Website Tips

Mornings with Mayesh: Instagram Tips

Join me for a special edition of Mornings with Mayesh. With the help of some brave volunteers, I reviewed a select group of Instagram, website, and Facebook pages. If you’ve been looking for real-life social media examples for florists and floral businesses, then you don’t want to miss this replay.

Scroll down for simple tips & tricks to increase your Instagram, Facebook and website game!
Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

INSTAGRAM, FACEBOOK & WEBSITE REVIEWS

  • Tracy: Instagram: https://www.instagram.com/woodlandfloraldesign/ 
    • Include where you are located in the description.
    • You have the email button, which is great!
    • You are using a combination of geo special hashtags and regular hashtags – good job!
    • I see a couple of responses to the comments on your posts. Try to respond a bit more to engage with your followers.
    • I don’t see any Story highlights
      1. are you using stories?
      2. maybe try creating stories around your events and use the highlights to show off your favorite work or work that you think will speak to your future potential clients.
  • Erica: Website: www.luxealtars.com
    • Hi Erica, here are a few things that stick out.
      • Where are you located? I can’t find any indication on where you are at and this hurts your SEO
      • Your homepage is beautiful, but with the white draping at the backdrop for some of your white text, it makes reading your text quickly really difficult.
      • It looks like this is a new website that you are working on, but adding some content will be beneficial. Having a blog that you can write a summary of your events and post some pictures while including the details of where the event took place is a great way to help your SEO and help people find y our business.
      • The request quote page doesn’t have a form.

Chelsea: Instagram: https://www.instagram.com/TopoftheHillDecor/ 

  • Your link is for a Facebook page, not your own website. I think you are losing out on potential traffic to your site. Plus, you do not own Facebook or IG … they could disappear tomorrow and so would your digital footprint. It is essential for businesses to have a website. How do people order your amazing wreaths? Make it easy for them.
  • I like that you provide all of the business button options – call, email, and directions. However, is the directions button going to your business? It appears that it is going to the city in which you are located. So I would be sure to update that immediately either with the correct address or remove that option.
  • As with the previous review, are you using stories??
    Here’s a link to our blog about why you should be using stories and some tips to get started:

    1. https://www.mayesh.com/instagram-stories/
    2. This article is back from April and it was reported that there were 300 million daily active users for Instagram stories. I was able to find a report that says that in June, that number had already jumped to 400 million daily active users. If you are not on the Story train, jump up on it today!

 

  • Jennifer: Instagram: https://www.instagram.com/huntressflorals/
    • You business IG page is great will all of the bio page features being used. By the way, it will take about a day and a half for me to drive there by car according to Google Maps!
    • Love your IG stories and highlights – this is such a great way to show off your business and have it been front and center when people head to your page.
    • You are also using a great combination of hashtags and reply to comments
    • You are doing so much right and are a great example for some of you who may be struggling with their IG game.
    • I think if you wanted to try to elevate your game a little more here are a couple of thoughts:
      1. Think of ways to engage with your audience a bit more with your regular posts. Instead of just a statement, ask a question like “what is your favorite flower in this design?” or “what you do think about what we found at the market today?”.
      2. Be sure to use call-to-actions in your stories, by adding a link and having them to “swipe up” to head to your website.
      3. And have you thought about having a landing page on your website just for IG. This is something that I plan on working on for Mayesh. I’ve seen others use programs like LinkTree, but you can easily create a page on your own website – people can still get to your article on  SD Voyager, but can also get to other vital places on the web for your biz.
  • Whitney: Instagram: https://www.instagram.com/emeraldevv/
    • You’ve got all of the basics covered and you are using a business page – yay!
      1. Like Top of the Hill Decor, you have a directions button, but not a specific address, so I would turn that off or update it so there is a full address.
      2. For your email address, and I’ve seen this with a few others as well if you have a website that means you have a domain. I suggest having your email address with your domain, e.g. whitney@emeraldevv.com instead of using a Gmail account.
    • I like that you are asking people to head on over to your blog or website – keep on filling that funnel!
    • Think about having a collection of photos from the same event or within a certain color palette when creating your individual posts. It might help make a bigger impact when people scroll through your page. For example, grouping your daffodil pictures or your floral jewelry images.
  • Tracy:
    • From Tracy: I just found your “Mornings with Mayesh” today and want to thank you so much! I love learning and love listening to all the advice from fellow florists! I am a “one-man show” wedding flower business in Chehalis, WA… I have more work than I can handle so I’m not really needing more business but just want to make sure my Instagram/Facebook, etc look professional.. My question is regarding Instagram… I am fairly new to it (about a year) and feel like I’m using the right hashtags but can’t seem to get a respectable amount of followers! 🙂 Any suggestions?
      https://www.instagram.com/memoriesinbloomchehalis/
      https://www.facebook.com/memoriesinbloomchehalis/ 
      http://www.memoriesbloom.com/
    • Bravo Tracy with your success – that is great! And don’t forget that having a great number of followers is lovely, that isn’t the point. You want to be able to connect with your community, develop relationships which in turn earns you trust, and generate leads for your business.
    • For your IG:
      1. Like a few of the others, nix the directions button if you aren’t using your full address.
    • Facebook:
      1. You have a few videos up, but no call to action within the video itself, just in the video description. For more video content, consider creating short highlight videos for each of your events.
      2. I highly recommend video and engaging content for Facebook and Instagram.
    • Website:
      1. Where’s your blog? Again, you don’t own Facebook or Instagram so you need a place that you can post your content to as well. If you are focused on brides, having a blog will also help build up your SEO so that the right brides find you. Also, when you post to Facebook about a wedding then you can link over to a blog post about it to keep driving people to your site.
      2. Having a contact form is great, but if you are in the wedding business I suggest creating a form that you can use to better qualify your contact from the start. Maybe you do that after the initial contact, but I think you could ask more here.
      3. From a purely aesthetic feel, I think your website could use a little facelift. I would consider moving to a different platform. For small businesses, I like SquareSpace. It is affordable, pretty easy to use to add your own content, and they have lots of modern layouts to choose from.
  • Ann: Instagram: Annabellsgardenfloraldesign
    • My first piece of advice for you, Ann, is to post more consistently and by that, I mean at least once per day.
    • Try using some more geo-specific hashtags like #oregoncityflorist, #portlandsflorist #pacificnwwedding.
    • I see a graphic that looks like it was created for something else, not IG. When promoting something, try to create a graphic that fits the requirements for the platform and make sure that it isn’t fuzzy. If you need some help to DIY graphics, check out Canva. It’s a site that I use all of the time and comes with tons of layouts.
  • Gaye: Instagram & website: www.tulipsandtwigs.com  https://www.instagram.com/tulipsandtwigs/
    • Instagram – here are 3 things that I would change:
      1. I don’t see any business features, so if you haven’t already I would switch that over. You just need a Facebook business page before you make the switch.
      2. Next, as with a few of the others, I would add where your business is located in the description.
      3. Incorporate Stories into your social media marketing mix.
    • Website:
      1. Overall, I think the site has a great look and is easy to navigate. Yay!
      2. In the little about section on the homepage, I would add where you are located. I see that you have the info at the very bottom, but it might be helpful here.
      3. I like your contact page that is qualifying your brides right from the start.
      4. Something that I love seeing on websites is a great branding video that allows your potential clients to get to know you in a powerful way.
      5. For my last piece of advice … you know what I’m going to say, right?? Where’s your blog? You could easily turn each of your wedding highlights into a blog post adding some content to a short summary to beef up your SEO.

 

Resources/Links

Mornings With Mayesh: September 2018

Mornings with Mayesh: September 2018

In September’s Mornings with Mayesh, Shelley, Dave & Yvonne cover a wide array of floral questions. They started the morning with Shelley and Dave talking about some of the beautiful products that are currently available. Afterward, they answered some audience questions that range from preservatives for flowers and flower coolers to wedding flower packages & more. Yvonne rounded out the show by announcing our 2019 Mayesh Design Star, Shean Strong!! Be sure to watch until the end to get to know Shean in a quick Q & A — it’s going to an amazing 2019!

Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

WORLD OF FLOWERS

  • Shelley/Dave – can you guys select a few pretty flowers to show off?
  • From Gaye: Where can we find a list of what flowers are available in each month?
  • From Suzanne:  I’m having more and more calls for gold roses. Would like more info on varieties and best farms that have long time availability.
    • There are only a few varieties of gold roses being grown and since they are treated as a “seasonal fall color” most rose growers don’t have a lot of real estate planted in this palette. There are a few great gold varieties in varying gradients of color saturation such as Cappuccino, Caramel Antike, Camel, Combo, Golden Mustard & Toffee BUT these are all difficult to get in big quantities especially for large events. That being said, we may need to piecemeal your orders together using different varieties from different sources. Best advice is to be flexible and supplement by offsetting your arrangements with other flowers in your seasonal color.

 

FLOWER CARE

  • From Joy: How do you keep the snapdragons from bending?
    • Snapdragons are both phototropic (this means they will bend towards a light source) and geotropic (meaning they want to bend away from the center of gravity in the earth). you can get them to straighten by using your favorite flower food, hydrating them standing up as straight as possible in a bucket placed directly under a light source.
    • You can also tip them out. Also, do not lay them down while working with them …as Dave says keep them upright.
  • From Hannah: What flower preservatives do you recommend?
    • Floralife & Chrysal are just a couple of big brand names that work great. It is also very important to know your type of flower. Most cut annuals and foliages can take any brand of standard floral solution BUT most perennial or bulb flowers need a floral solution intended to replace the hormones they are no longer receiving from their bulbs. Properly nourished flowers not only last longer but also look better.
  • From Darlene:  Is there a secret to keeping stock fresh?
    • Changing your water daily & re-cutting stems will keep stock fresher longer. Most floral foods already have a fungicide in them already BUT You can add a couple drops of bleach to help with problem flowers like stock. Bacteria on flower stems can grow out of control in buckets & will cause shorter flower life & foul smelling water. It is good practice to frequently change your floral solution & re-cut ALL flowers to keep bacteria levels down.
  • From Valerie: Is warm water better for most flowers when processing would you say? Than colder?
    • Best practice is always to process flowers in a hydrating solution with a temperature as close to your flowers as possible. The safest way is to prepare your buckets of floral solution the day before and keep them overnight in your cooler. When you receive your flowers, allow them to chill in your cooler for an hour or two before processing them. This way the floral solution & the flowers are at roughly the same temperature. This will cause the least amount of stress on your flowers. Conversely, you can do the same at room temperature instead BUT the cold on cold method is my favorite. When processing roses, you can leave them in their cardboard sleeves from a few hours UP TO overnight in the floral solution after cutting them. This ensures the neck of the stem just under the flower head hydrates properly, firms up & prevents head droop. If your intention is to open your flowers quickly, try using a product like Chrysal easy dip which is a  quick hydrating solution intended to speed the uptake of hydrating solutions.
  • From Valerie: Does Mayesh have any blog post or cheat sheet on processing? If not would be a great resource much like your flower availability pdf?
    • Here is some great information I got from a friend at Chrysal USA a couple years ago:
      • Never use softened water. The high salt content is deadly to flowers and potted plants
      • For some blooms, bottled or distilled water (not tap water) is the best choice.
      • Tap water contains minerals and salts that may cause “pepper spots” on petals
      • Avoid dripping on petals. Allow moisture to evaporate before placing blooms in cooler. Even a microlayer of condensation is sufficient for Botrytis spores to start germinating.
      • Keep cooler floors clean and dry. This is another place botrytis can occur and spread.
      • Clean water, clean containers, clean tools are important when preparing solutions.
      • Follow label mixing instructions–Don’t guess about the dose.
      • Under-dosing gives poor results (bacteria soup) which wastes time & money.
      • Hydration formulas are sugar-free because sugar introduced too early in the system sometimes slows uptake of solution later and can stimulate premature leaf yellowing.
      • Research proves that if only one segment of the chain uses some post-harvest treatment, longevity is still better than using no treatments at all.
      • Most cut flowers are happiest stored between 34 – 38F with the exception of tropical flowers and orchids.
      • For more information and some specific flower examples please stay tuned for our upcoming flower care guide.

 

FLOWER BUSINESS

  • From Eva: I always have customers ask for my wedding packages with pricing but I have been hesitant to provide that since each individual wedding is so unique. What information can I give to a client at the very beginning that gives them an idea of my pricing?
    • Aside from listing your “minimum” on your website, it’s usually a good Idea to have a questionnaire on your website that can help you find out a little more about your bride. Once you move forward to the phone interview you can decide if they are a right fit for you. I addressed this pretty well in our last Mornings with Mayesh if you want to go back and take a look at my thoughts on pricing.
    • I find that most customers who are looking for “packages” are usually more interested in price than design or your work. Back in the day, a few florists would offer a bridal bouquet, a few bridesmaids bouquets and a set number of bouts and corsages for a one budget price. You can handle this a couple of ways. Either by simply saying that you do not offer packages because your work is bespoke and tailored to each bride’S individual aesthetic or simply offer your own unique version of a package with certain guidelines in mind. “I will do this, with seasonal flowers, in your color palette and in this look for X amount of dollars.” Give them 2-3 options. If you want to work with smaller budget brides and/or possibly farm that out to one of your JR designers. Then they could order items a la carte to fit their needs. And be somewhat firm about your guidelines.  I find that most brides end up busting out of the” package mode” of thinking once they sit down and interview with you and find out what a talented creative you are.
  • From Joanne: I met a designer who is selling her cooler for $1800. The dimensions are 8×8 and it’s a walk in. However, I was told I could purchase a CoolBot and that would work just as well. What are your thoughts?
    • We have a lot of customers who use the CoolBot and I have heard nothing but good things about the system. They are cost effective and apparently better for the environment as that don’t use the same forced cooling than traditional coolers use. It basically attaches to any air conditioner. There are some downsides. For example, they take longer to cool and are not as effective if you open the door to your insulated room more than 6 times per hour. You can find out more about them on the company’s website www.storeitcold.com
  • From Hannah: If you are just starting out with a studio doing flowers for events- at what point do you recommend getting a commercial refrigerator?
    • Hi Hannah, I think it’s always a good idea to get a cooler or possibly a CoolBot (see above) right when you start your business. It should be part of the investment that you make when beginning your business. You can start smaller with a commercial beverage cooler if you can’t afford to go all out but it is important to properly store your flowers. Having a cooler really alleviates the stress of trying to keep your flowers cool during our hottest months of the year. Not sure where you are located but It used to be here in California most florists could get away without one, but as we are seeing more climate change and hotter than ever temperatures year round… it’s a sound investment. I do like the CoolBot because it is more eco-friendly than running a traditional cooler. You have to build an insulated room but I think the cost is less than a traditional cooler, which isn’t always easy to find.

 

 

MARKETING NEWS: MAYESH DESIGN STAR INTERVIEW WITH SHEAN STRONG

Announce the 2019 Mayesh Design Star! Watch the segment here.

Mornings with Mayesh: August 2018

Mornings with Mayesh: August 2018

In August’s Mornings with Mayesh, Yvonne and Shelley cover a wide array of floral questions. They started the morning with Shelley talking about some of the great products that are available including the VIP rose called Westminster Abbey. Afterwards they answered some great audience questions that range from garden roses & how to care for them, how to handle ethylene gas sensitive flowers, to what is the best way to clean up quickly after a large installation, how ordering works for shipping customers, and taking on work that doesn’t really match your brand. It was a show packed full of great information, so be sure to watch the replay! 

#morningswithmayesh

Here is the podcast replay, video, and show notes:

SHOW NOTES

FLOWER QUESTIONS

  • From Bridget: What type of product is local in Miami?
    • Yvonne: Here’s a list of some of the local product that Miami gets in throughout the year:
      Grapevine
      Honeysuckle
      Figs
      False Aralia
      Begonia leaves
      Mini-magnolia
      Poke Weed
      Sugar Cane Grass
      Everglades Grass

 

FLOWER CARE

  • From Kirsten on IG: Can you talk about the different kinds of garden roses, not just David Austin, and how to prepare them for arrangements and how long they last?
    • From Shelley: whether you are cutting them from your own garden or getting them from us or a local rose grower you will need to first remove the packaging and lower leaves. My rule of thumb is ¾ leaves removed ¼ left on. Use any damaged leaves or guard petals to encourage roses to open place in tepid or room temperature water. Use flower nutrients, changethe water every 24-48 hours and keep away from direct light and heat. Allow roses to open fully for your event. Super fresh, tight roses will take 3-5 days to open. Local garden roses will last about a week depending on variety, but some South American varieties will last 2 weeks.
  • Evelyn: Any recommendations on how to keep flowers in cooler fresh. Having problems with Snapdragons especially. I keep them separated from carnations. 
    • From Shelley: Snaps can be sensitive to ethelyne gas so make sure your cooler is clean and filtering properly. Make sure you are cutting with a sharp knife at a 45-degree angle. Keep water cool and clean and use floral preservative. I find sometimes they do well out of the cooler if it is not too hot. You have tip them out as well if they have droopy tips. Generally, they are a long lasting flower.
  • From Desiree: Do most people find astilbe to be a flower that does not last in bouquets because I do. I urge clients to find another flower because I don’t want to water tube and add more weight to an already cumbersome bouquet. Such a beautiful bloom but how can we get past the browning tips and them looking pretty sad mid wedding day?
    • From Shelley: Yes, Astilbe is not known for its longevity that is why it’s best to make sure to buy it in season and especially when it’s offered locally. Astilbe flowers last longer, up to 2 weeks rather than 2 to 4 if placed in hot water first, allowed to cool down and then placed in the cooler. It is a technique that works well with hellebores too.

 

FLOWER DESIGN

  • From Brandi: I never had problems with boutonnières previously, but more recently, they’re been super wilty within a few hours of the bridal party wearing them. Super embarrassing and not a look we would like to have. The stems are exposed, however, they are in water right up until they’re being worn. Help?!
    • From Shelley: Well then the question would be what kind of flowers are you using? How are you storing them? You say you are exposing the stems so I am assuming you are doing more of a wild flower look? Certain flowers still need to be wired. Using crowning glory will help with this. ( I will address further on the show)
  • From Texanna: How do you have beautiful events outdoors with flowers in this heat? What about potted Orchids and Orchids in general and Roses?
    • From Shelley: It is a challenge isn’t it!? Definitely using orchids, plants and heartier flowers like tropicals help. Also, for the first time, we are really seeing a shift in our climate and the environmental changes are really starting to impact us here in Southern California where you could count on really nice outdoor weather year round. It has already started impacting our florists business here. Using a base of silk flowers and then adding in fresh flowers is another option to help combat the heat as well. Remember when working outdoors to wear a hat and gloves and to protect yourself from the heat. It’s really easy to forget how hot it can get when you are setting up outside.
  • Do you all do seminars on arranging?
    • Yvonne: We have some great resources for learning more about flower arranging. First, is our video library that everyone should check out. We have over 400 videos that cover a wide range of design topics and general videos about flowers, care & handling. Typically, we have 1 design video per month that we publish. In addition to our videos, we offer live educational events as well. Currently, we have 1 flower workshop left for the year, happening in Salt Lake City in November. Visit our website for more information. Also, if you want to stay in the know about all of our news & events, then be sure to sign up to receive our emails.
      • http://info.mayesh.com/subscribe
      • http://youtube.com/mayeshwholesale
      • https://www.mayesh.com/mdsworkshop-2018/
  • Melissa: What is the best way you’ve found to clean up quickly and efficiently at a venue after a big install?
    • From Shelley: A large team is essential and if you can’t afford that get yourself some interns or volunteers and get really organized. Make sure you have your own trash cans, bags, brooms dustpans, carts, dollies, boxes buckets etc…so that you are not at the mercy of the venue and that you don’t have to ask to borrow ANYTHING, Make sure you have a well-stocked toolkit. Give yourself time. Familiarize yourself with each venue you work at and learn how long it takes at each venue and how many people you need. Don’t wing it each time. Get a crew you can trust.

 

FLOWER BUSINESS

  • IG: As a new florist, I would like for you to walk through the steps of ordering for the first time and things I should know about delivery. I received a related question from Evelyn: How can we arrange ordering from you and getting the best price on shipping?
    • Yvonne: Once you register your business and we get your account set up, you will be assigned your very own sales rep to walk you through all the steps on ordering and shipping. We have 2 different shipping teams. In general, our Miami shipping division handles the East part of the country and our LA shipping team handles the West side. We can work on quoting you costs for flowers including shipping/packing charges. Shipping costs are calculated by actual weight and dimensions of the boxes so each order may differ as far as shipping goes depending on the size of the order. We ship a few different methods, FedEx priority overnight and Air Cargo (Delta/Southwest/United/American) to your nearest airport. Shipping via airlines for orders over 100 lbs. can be significant savings if you are able to go and pick up from the airport. Picking up cargo from the airport is super easy! We will give you the address to the cargo station as to where you will need to go. It’s usually in a separate area from the airport so you don’t have to interface with airport traffic.
  • Melissa: How do you reconcile specific floral work you’ve been asked to complete that is not up to par with your personal taste?
    • From Shelley: Ah this is always a toughie. When your new and starting out it is always difficult to turn down ANY business. You will do designs that you don’t love and work you will not want to even photograph. It’s very hard, on the one hand, you need to make a living and on the other, you feel that you are an artist and your artistic integrity is at stake. If it is a bridal client it’s a good idea to have a questionnaire on your website that can help you vet your clients and you can gently refer them out to another vendor. Sometimes it’s a learning experience and we need to learn how to say no to things so we can say yes to the projects we love. But listen, in the business, everything is not always Instagram worthy and you will realize that unfortunately, not everyone out there has the same amazing taste that you do. Your amazing skill will be to help that client make it go from drab to fab-u-lous, honey. That is when you know that you are really doing your thang. Even on a budget. Hey, it’s always easy to make things look great with a big fancy budget, a true artist can rock it with no funds.
  • From Evelyn: Any ideas on promoting flowers during slow times.
    • From Shelley: Instagram Giveaways, dropping off flowers to your local schools, churches, hospitals, funeral homes, local wedding coordinators, coffee shops, offering a bouquet of the weeks deal if you own a flower shop. Hold an educational class for mommy and me so that moms can bring their kiddos in to plant a flower or make a small bouquet. Hold an open house and get folks in with free drinks and food give a discount, Hold a Wedding workshop for the bridesmaids ro learn how to make a flower crown. There are many ways to promote your shop or studio that don’t have to be flower related…maybe a potluck or open mic night. I hosted a Kids Ted Talk at my shop that focused on my eco-friendly practices. Participate in your community and network with other shop owners so that people know you are there and get the word out.

 

MARKETING

  • Instagram Reviews of Antelope Valley Florist: https://www.instagram.com/avflorist/
    • For Hashtags … I see that you are in Lancaster, CA, so I would use hashtags like:
      • #lancasterca #lancastercaflorist in addition to #antelopevalley #antelopevalleyflorist and other areas that you
    • Create hashtags for the different pieces of your business:
      • #lacastercaweddings #lacastercaweddingflowers
    • And you can add a few more general ones too: #flowers #

 

Mornings with Mayesh: July 2018

Mornings with Mayesh

 

During July’s Mornings with Mayesh episode, Yvonne, Dave, and Shelley discuss the world of flowers. See a great selection of flowers that are available now and learn more about peony season. In addition, they answer some great audience questions like: how long can stems be out of water before needing a fresh cut, can you use flowers cut from your garden, tips on designing with dahlias and hydrangea, how far in advance can you start designing for an event, tips on providing green or eco-friendly flowers, favorite vase sources, marketing to find your right client, how to find the best hashtags to use for your floral business, and so much more.

#morningswithmayesh

Here is the podcast replay, video and show notes:

 

 

SHOW NOTES

 

FLOWER QUESTIONS

  • WHAT’S GOING ON IN THE WORLD OF FLOWERS?
    • https://www.mayesh.com/flower-411-july-2018/
    • Shelley: We have some cool Oregon product I pulled. I have black hollyhocks and rudbeckia etc..
    • Dave: I have some cool bleached white umbrella fern from Japan, giant astilbe on steroids from Holland, tree of heaven from California & nigella pods from California.
  • From Muffy: With Wedding season in full swing, can you let us know the availability on Peonies as it seems all the brides want them in their bouquets. Since the local markets here are now finished, we all need an alternative supplier or list of suppliers for this flower.
    • Dave: We are so lucky to have peonies almost all year round these days. Unfortunately, they do sporadically gap in availability as we transition from the geography where they are producing. We expect to get our next shipment from Alaska & it should hit sometime in the next few weeks and last into September. Peonies are typically cut in mass harvests and can be cold-stored for several weeks without compromising their integrity. This means the Alaska season can extend several more weeks into October. There is usually a short gap until we see production from our Chilean and New Zealand growers sometime in early November. Between that crop and some Dutch production, these usually carry us through until Israel hits in February. It’s always a good idea to have a backup flower in mind when your event hits on a seasonal cusp. Most peonies are field or greenhouse grown and variations in seasonal weather can change the expected cut date by weeks.

 

FLOWER CARE

  • From Jen & Jesse: How long can a stem stay out of water before you should really give it a fresh cut again?
    • Dave: I would re-cut the stems every time they are removed from the water for more than a few minutes. Most flower food manufacturers directions state to recut the stems every other day before inserting them back into your freshly prepared floral food hydrating solution. By re-cutting them you are removing the part of the stem that holds air bubbles & bacteria that can clog stems, prevent proper water uptake and shorten the life of your flowers.
      from
    • Shelley: correct Dave, a good way to tell if they need to be re-cut when you are designing with them for long periods of time if they are out of water is to check the end of the cut stem. If it’s starting to discolor or looks dry give it a fresh cut. If they still have water clinging to them they will usually be ok. Flowers should be re-cut after 2-10 minutes but can stay out of water for up to 2 hours. When in doubt always recut! it’s worth the extra effort and few minutes of your time.
  • From Kirsten: talk about how to handle different kinds of flowers cut this time of the year from our own gardens and how they hold up. hydrangeas are funky from the garden, they are dead in 24 hours. other flowers? tips?
    • Dave: When you are foraging from your garden it is a good idea to vase test all of your desired cuttings prior to using them in events. If they’re not at your cut flower wholesaler it’s for a reason. The varieties we sell have been selected or specifically bred to handle the stresses of cutting, shipping, and handling. Some garden flowers may lack the resilience needed for the rigors of cut flower design. Quick example, South American hydrangea growers have crossbred our more sensitive deciduous North American varieties with an evergreen variety native to tropical regions. This has created some very hardy hydrangea varieties that travel well and have a hugely increased vase life.
  • From Lynn – I love using Dahlias in our florals but seem to have various degrees of success. Hints???
    • Dave: We are in the height of dahlia season now and they are a real treat! They are a slightly sensitive flower so proper hydration in a floral food intended for bulb flowers is crucial. Keep them happy by refreshing their floral solution every other day and in a proper floral cooler at around 36 degrees F before and after design. By pampering them upon receiving they should firm up and be able to handle the stresses of design and ceremony. These are great wedding & event flowers but I would not recommend them for a weekly installation, 5 days is a good life expectancy for this flower.
    • Shelley: I especially prefer ball dahlias they seem to hold up the best.
  • From Patricia: My question is your suggestion for bouquets with hydrangea, particularly when they want the bouquets early for photos.

 

FLOWER DESIGN

  • From Brianna: How many days in advance do you start styling?
    • Shelley: Styling or designing? You can begin prep work on your wedding on Monday prior.
      You can process hardier flowers like roses, get containers ready, inventory everything.. etc.
      You can begin designing some of the centerpieces and cocktails or smaller arrangements on Wed, Personals I usually will do the day before or the morning of if time allows. Large install pieces can be prepped ahead of time and then installed and completed on site. It depends on your level of work and refrigeration you have. How much workspace you have and additional staff. Most small to moderate weddings can be completed in 2 days, larger weddings require more time and work and a bigger staff.
  • From Kirsten: talk about green (environmentally) weddings and how to use flowers thoughtfully – I have a bride who wants this
    • Shelley: this is a topic dear to my heart. I used to own an environmentally friendly flower shop here in CA. In South American product look for Veriflora certified product if possible or the rainforest alliance seal. Also, try to only buy American grown or locally grown product if you can. This is going to limit some of your options of product but you can do lovely wildflower inspired looks with locally grown flowers and garden roses. You need to convey these types of requests to your sales rep here. We, as a company, have worked very hard to offer a robust variety and selection from California, Oregon, and Washington. The use of plants and succulents in your designs is also another way to have a reusable product for the bride after the wedding. She can plant or give away these to guests. Using drieds is also very environmentally friendly. Drying your excess flowers and then using them in designs which is very on trend right now, is a perfect way to keep them from going into the garbage at the end of the day. I sold tons of dried flowers that I preserved myself at my shop and most florists would have thrown all of those away.
      Limit the use of floral foam if at all possible. Try to avoid using containers that require foam.
      Offer to create a program or find a program that will pick up and donate the leftover wedding flowers and deliver them to nursing homes, hospitals etc..
      Upcycle containers, jars and other vessels start a vase exchange program. Have the bride’s family donate containers that are sentimental of heirloom instead of buying more glass from China, or import containers. Or rent your containers so that they may be repeatedly used.
      Dave: When you purchase flowers from us you already are involved! Mayesh buys farm direct and has aligned with 100’s of growers all over the world that are committed to sustainability. This encompasses all aspects from proper land and water use, crop rotation and soil preservation, wildlife and habitat protection around their farms, safe and nontoxic working and living environment for workers, proper handling and disposal of chemicals and the list goes on.

 

FLOWER BUSINESS

  • From Brianna: What are your favorite go-to places for buying vases?
    • Shelley: I am a fan of non-conventional and or thrifted or vintage pieces that already exist and can be re-purposed or re-used. If you have to buy new, Accent Decor is our favorite around here.. I also hit up places like Homegoods, Tuesday Morning and of course if you have the budget Pottery Barn has some of the best modern/organic pieces.I also love Park Hill designs they supply Pottery Barn too. You will have to request a catalog. I tend to look more eclectic pieces and not too matchy but if you do need to stay more budget-friendly and coordinated I would go with your local floral supply wholesaler.
  • From Rebecca: Also, I’d like to learn more about your Las Vegas location (I live in Henderson though am from LA) Do you ever host events there? I’d like to come by the space to see the pretty flowers either way.
    • Yvonne: Las Vegas is a great branch and each year we host Art in Full Bloom. The event showcases art and flowers inspired by the art to raise money for charity. That typically happens in the fall so be sure to check it out. You can visit our blog to see pictures and information from past events. If you want to visit a branch and talk to someone on the team, please feel free to connect with them to set up a time. People do drop in, but I don’t recommend doing that for your first time as there are days & times that can be very crazy.
      Post link: https://www.mayesh.com/?s=art+in+full+bloom
      Link: https://www.mayesh.com/contact-us/locations/

 

MARKETING NEWS

  • From a retail flower shop: As a small independent florist who does not wish to take on the expense of rentals/set up/break down/per diem staff, etc. How do we market ourselves as a boutique wedding florist, doing smaller, more intimate weddings that focus on flowers and greenery more than draping fabrics and elaborate installations?
    • Yvonne: Ensure that your branding and marketing reflects the clients you want to attract and the type of work that you like to do – everything from your print, website, and social media. I visited the website and I noticed that you do not have a wedding section. So that is one thing that I would do immediately. You can add a landing page that talks about your designers, design philosophy, and wedding & event services/design, but most importantly has a form for potential clients to fill out to enter your “sales funnel”. Be sure to also include a portfolio showcasing your designs. Just be sure that all images reflect the type of work that you want to attract. I always recommend blogging for 2 reasons – SEO and having a central hub for your content. Even if you start by blogging 2 times per month, that is better than nothing. You can talk about local events and weddings, area trends, other local happenings & events, etc. This will help people find you and give you somewhere to point people to when you use social media. Once you’ve updated your website, but sure to also include content in your social media posts. I see that you have focused on the retail side of your business, so now you just need to mix in the other piece. I’m going to talk about hashtags next and that will be helpful to your social media marketing. Another step I would take would be to network with others in your community in the event industry. Agan, focus on cultivating relationships and partnerships with individuals and businesses whose ideal client is similar to yours. So I think these steps will get you started in your desired direction. Good luck!
  • From Roxanne: How do you find the trending hashtags for floral designers?
    Before I answer, does anyone watching want to share some of their favorite hashtags to utilize for their posts?

    • Yvonne: In general, top trending hashtags are great and if you have a post that fits perfectly with one, then great – be sure to include it. But as Roxanne, suggests, you want to use specific hashtags related to your business and then I would take it one step further and be sure to use hashtags related to your business and to your geographic area. The closed thing to a list would be to look at the hashtag list when you begin to start typing in a hashtag in IG’s search bar – Instagram will show you related/similar hashtags and how often they have been used.
      The best way to start creating a list of go-to hashtags is to think of specific topics. For example, if you are posting a wedding bouquet, you can use #bridalbouquet, #weddingbouquet, #weddingflowers, etc, but then you may want to add your target city in the mix #charlestonflorist #charlestonweddingflorist, #charlestonweddings, etc. The next thing I would do, it creates a list of hashtags that other people and competitors are using. Take a look at area influencers and maybe some of your top followers. Also, once you find some hashtags that you like, take a look at the feed and see what other hashtags are being used to get some ideas.
    • Here’s a great article from HubSpot about Instagram hashtags: https://blog.hubspot.com/marketing/instagram-hashtags

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for August 14th at 10 am EST for the next Mornings with Mayesh – see you soon!

Mornings with Mayesh: Florists to the Field

Mornings with Mayesh: Florists to the Field

Watch the replay of our LIVE show, Mornings with Mayesh, as we answering your flower questions with my flower friends, Dave Tagge, Ryan O’Neil from Curate – formerly Stemcounter, and Jodi Duncan from SocialJodi. We covered some of Dave’s favorite flowers that are available now, how to handle accounting for your floral business, easy wrist corsage techniques, paying for ads on social media, and reposting other people’s images on your social media pages.

Also, we interviewed our special guests, Greg Campbell and Erick New, co-owners of Garden District, about their brand new book, Florists To The Field.

 

Here is the podcast replay:

SHOW NOTES
PART I

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • Latest flower 411
  • Dave showing some of his favorite flowers that are available right now

 

FLOWER DESIGN

  • From Claire: I am new at Floral arranging. I started a little more than two years ago. The most difficult for me has been making wrist corsages. It’s agony for me. Yet it looks so easy when I watch others do it. Do you have a simple way to make a wrist corsage? The most difficult of it is attaching the flowers to the wristband.

FLOWER BUSINESS

  • From Tarrah: What do successful shops do for accounting?  Being an artist, primarily, accounting is not my strong suit; and I’m sure that problem is common among shop owners.  Especially for smaller shops where the owner may be designing some or most of the time.
    • Ryan O’Neil from Curate gave advice on how to think about and handle accounting for florists.

MARKETING NEWS

  • From Jen: I would love to hear what social media platforms florists are paying to be on. Facebook boosting, ads, etc, Instagram, and google. What kind of monthly budget makes sense. What’s recommended? Do florists do their own social media or use a company?
  • From Jaclyn: What is best practice for reposting someone else’s images from Instagram? I noticed y’all do so on the company IG; do y’all comment and ask permission, etc?

 

Part II

SPECIAL GUEST – GREG CAMPBELL & ERICK NEW

Garden District co-owners Greg Campbell and Erick New

Garden District co-owners Greg Campbell and Erick New have a partnership of boundless creativity with an anything-can-be-done attitude, and they have navigated the vibrant labyrinth of floriculture together for 25 years.

The florists operate in tandem as architect and engineer, exchanging roles as needed. Greg is the architect—a persistent, alert perfectionist—while Erick is the engineer—a methodical strategist always prepping for the next step.

Be it a skyscraping installation or an unobtrusive centerpiece, they weave flowers and greenery into textural structures that bring people together for every imaginable occasion.

Their most recent project was publishing their new book, Florists to the Field, and I’m very excited to have them on chat all about it.

Welcome, Greg and Erick!

Before we dive into the excitement of the book, can you tell us a little bit about yourselves and how you both ended up in the flower industry?

  • We both fell into the industry as young men- I don’t think either of us would say “florist” as our profession if asked in High School. We were lucky enough to have been hired by a gentleman named John Hoover who revolutionized the floral market in our area

How did Garden District come to be? And how did you come up with that name? (I love it, by the way!)

  • Our original location was in an area of town called Central Gardens and we were close to another neighborhood named Chickasaw Gardens. Combine this with our affection for New Orleans and we came up with Garden District.

Last question before we get to the book because we can’t interview a florist without asking… favorite flowers?

  • Greg-muscari; Erick- lily of the valley

Okay so… why now? What inspired you two to take on creating and publishing Florists to the Fields?

  • it all started with us planning a photo shoot at a relatively new flower farmer we know in Mississippi. She was flush with flowers during the hot days of summer when the demand was low. We had a free weekend so we suggested a photo shoot to promote the farm’s bounty. While discussing how we would decorate the barn, our friend, the caterer Elizabeth Heiskell suggested having a dinner in the venue and turning this into an actual event. The ticket sales ended up benefiting the grower and we are proud to report that the farmer is in her third year of production. We were then approached by Southerly Media about the possibility of a book which would chronicle our visits to farms that provide products for our shop and create events at each facility using only their product. The farms determined how to use the party-one a fundraiser, another a surprise birthday party for the matriarch, another a “thank you” for clients. 18 months later, 12 farms in our area, across the country and afar, and we have the book!

Florists to the Field

Who is your intended audience, and what do you hope they gain from reading your book?

  • We are hoping the book appeals to a range of individuals. There is the person that gravitates to books with images of pretty flowers. There is also the customer that is interested in entertaining. Since each chapter tells the story of each farm- the history, their production, the owners- we feel the book would be of interest to others in our industry. Since these operations are a vital part of the 25-year history of Garden District, we hope the book could be helpful to other floral companies.

Tell us about the different people you collaborated with to write this book and your experience with them?

  • Our publisher, Southerly Media- we could not have done this without their guidance. Our writer, Christian Owen, whose words brought each chapter together.  We can’t say enough about our principal photographer, Sarah Bell. We did not have the luxury of shooting in a controlled environment like a studio. We were in fields, barns, sheds, in the rain, sun, cold and Sarah not only endured sometimes less than ideal situations but produced gorgeous images.

What was your favorite part of the whole process?

  • Connecting with the farms. In this day and age of emails, electronic billing, FedEx, et it is nice to interact with these people we have developed relationships with over the years.

Garden District co-owners Greg Campbell and Erick New - authors of Florists to the Field

I heard you have an exciting event that you are part of happening in September – do you want to tell us a little more about the event and what you guys have planned for it?

 

Where can everyone find out more about you and your book?

 You can grab your own copy of the book by following this link: http://bit.ly/FTTFOrder

 

 

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for June 12th at 10 am EST for the next Mornings with Mayesh – see you soon!

 

Mornings with Mayesh: Mood Boards & Debra Prinzing

Mornings with Mayesh

During Part I of this episode of Mornings with Mayesh, I demonstrated our custom Canva mood board templates that we created just for you. I review a very basic overview on how to update the templates with your business logo, inspiration text, images, and flower pictures. This easy to use app is great because you just need to upload your picture files or use the built-in stock photos. Another favorite tool that you can use to grab images, figure out color hex codes, and more, is SnagIt and I will give you a brief overview of how to use it.

To save a copy of the three inspiration boards to your own Canva account, click here.

For the second half of the show (Part II), our special guest, Debra Prinzing of SLOW Flowers, joined us. Watch or listen to learn more about Slow Flowers, American Flowers Week, the Slow Flower Summit and so much more. If you are interested in flower farming or just want to understand more about our the evolution of our industry, then you don’t want to miss this in-depth conversation.

 

Here is the podcast replay for Part II of the show. Part I is so visual that a podcast would not have made sense.

 

 

 

SHOW NOTES

 

PART I: MOOD BOARDS & INSPIRATION BOARDS

  • Demo Canva mood boards.https://www.canva.com/mayesh
    • NOTE: I realized after the live demo that you cannot use our design as a template directly from Canva, so I created live links for you to use and create a copy of the templates to your Canva account. Please visit the following link to get the links emailed to you: http://info.mayesh.com/mood-boards
  • We recently just published 3 mood board templates created specifically for you and your floral business.
  • These mood boards/inspiration boards/vision boards are perfect for planning flowers for weddings, corporate events, baby showers and everything else in between.
  • Another tool that my team loves, SnagIt

PART II: SPECIAL GUEST – DEBRA PRINZING

Today, we have a special and talented guest, Debra Prinzing. You may know Debra, as she is the creator of SlowFlowers.com, which is a free directory that helps consumers find florists, designers, studios and farms that supply American grown flowers. But did you know that she is also an award-winning author and speaker? Debra has written 10 books, contributes to many top publications, and is a wonderful speaker as you will soon see and someone that inspires me in my own floral career!

Here is her favorite quote is from Beverley Nichols, “…surely, if you are privileged to own a plot of earth, it is your duty, both to God and man, to make it beautiful.”

  1. Do you want me to start by telling everyone about what is SLOW FLOWERS?
  2. How did you become so obsessed about local, seasonal and sustainable flowers in the first place?
  3. What have you seen in terms of changing consumer attitudes about local and American grown flowers?
  4. What have you seen in terms in terms of changing focus on product sourcing among florists, retailers, wedding/event designers?
  5. What kind of metrics back up these conclusions?
  6. You’ve published an annual Slow Flowers forecast each January for the past four years. How do you track trends and/or predictions that influence the Slow Flowers community?
  7. Are you looking for suggestions? How can people share their ideas/predictions with you?
  8. You produce a lot of content — from your podcast and blog to print and digital stories for Florists’ Review. Tell us about your floral journalism? What gets you excited about writing or interviewing someone for a story?
  9. You have two big events coming up in late June. Tell us about American Flowers Week first — what is it and how can people get involved?
  10. What are you most excited about with this year’s American Flowers Week?
  11. Last year you started the Slow Flowers SUMMIT — tell us what that is?
  12. Who are some of your guests — and what’s got you excited about the event?
  13. How can people get involved in Slow Flowers? Where can they plug in?
  14.  Are you a floral designer yourself?
  15. Tell me something that you are obsessed with right now that is floral related?

Where can we go to find out more information about Slow Flowers and your other projects that you have going on? http://www.debraprinzing.com/

 

if you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for May 29th at 10 am EST for the next Mornings with Mayesh featuring special guests, Greg Campbell and Erick New, co-owners of Garden District who traveled to specialty farms throughout the U.S. and abroad to create, Florists to the Field, a stunning coffee table book that was recently published.

Mornings with Mayesh: April 24

Mornings with Mayesh

If you missed the live show be sure to watch the April 24th Mornings with Mayesh replay either via video or podcast! I spoke with my special guest, Gretchen Sell, of DESIGN MASTER color tool, about tips on color shifting, how to reduce your waste, the 3 styles of Design Master color and their attributes – Translucent, Transparent, and Opaque – and more. See you for our next show on May 15th!

Gretchen holds a Horticulture degree and her 38-year floral career has encompassed floral retail, wholesale, design education, and product development.

Today she is the Creative Director for Design Master® color tool, inc. and promotes the use of color in both the floral and craft industries.  She has presented two AIFD Symposium programs on color, is a member of the Color Marketing Group and researches and consults on color trends.

She has a wealth of knowledge to share with you and I’m so happy to have her on today’s show!

 

Here are the podcast replay:

 

 

SHOW NOTES

INTERVIEW: GRETCHEN SELL

 

Question: Newer florists listening today probably have seen your products in our supply departments but maybe don’t know… What do Design Master Products do?

Color is such a huge part of floral design.  As creatives, you understand the power of color to set the mood or stir the emotions. Mayesh rack pulls are a great example of how drawn we are to color.  I’d venture to say they are probably one of your more popular Instagram posts!

Well, sometimes in the day to day of designing you find that you don’t have the color that best fits your needs.  And you need a solution fast. Design Master offers a variety of Color Tools to help solve those problems. Whether needing to change the color of a container, accessory ribbon or even Fresh Flowers…  Our color sprays change color of so many items and change them FAST.

Design Master was developed specifically to meet the unique needs of the professional florist.  We’ve been an industry partner for 55 years! …We get what type of products you work with and the deadlines you work in.  That’s why we have a diversity of color styles and quick drying products.

Today’s conversation will focus more on changing blossom color.

 

Question: Some listeners would wonder Why would you paint flowers?

I know, Mother Nature provides such an extensive palette of beautiful blossoms.  It can feel unnecessary and even sacrilegious! Consider though, every morning women across the globe enhance their beautiful, natural faces with makeup…  All in efforts to put their best forward. Coloring flowers is similar.

Concealing a blemish or shifting a color to enhance your design palette affords you opportunities to put your best forward too!  – Say you have Casablanca Lilies with slight bruising. As pricier flowers, your bottom line can’t afford them tossed aside. Design Master can help hide blemishes with a misting of Flat White to make them useable.

With as much curating and planning you do, some flowers don’t arrive exactly the color desired.  Design Master may help you shift that color to what you need. – It may be difficult to recolor bunches and bunches of blossoms but shifting the color of a couple, or even a few blossoms for her bouquet could satisfy a bride’s desire.

How you apply color all depends on what you are trying to achieve or your creative expression.  Paint can be used to color blossoms in a decidedly fantasy look which is a trending art direction or finessed to look natural.

 

Question: Does spraying fresh flowers shorten their life?

No.  The coating will help reduce moisture evaporation from the petals, acting similar to an anti-transpirant.  The longevity of the blossom sprayed depends on its condition when the color is applied. The color does not shorten the life.

 

Question: Do you spray flowers the same way you paint a vase?

No.  (description of the safe application method)

 

Question: Can spray paint from the hardware store be used on flowers?

No.  Hardware store types of paints use a different formula system and are NOT safe to use on fresh floral product.

 

Question: Design Master has a few different color products, what are the differences?

Discussion of our 3 Color Styles:

  • Translucent
  • Transparent
  • Opaque

When would you use the different types of color?

(Will review uses /benefits for the 3 types)

 

Question: Do you have any Tips for Color Shifting?  (will show color wheel)

Will cover:

  • Monochromatic direction
  • Analogous direction

 

Don’t forget about Shifting Foliage color!  With trend emphasis on foliage, this can be a dynamic technique a foraged style bouquet… explain.

 

Question: As I remember, you have some Flower & Foliage Care Products that can prove useful, would you tell us how those can help us?

  • Foliage Sealer: extends the life of greenery… again perfect for those arranged out of water.  Think hoops, chandeliers, etc. Its NEW natural sheen pairs great with gathered stylings. Also, a good treatment for fresh-cut sprengeri varieties to reduce shattering. (Apply when fresh – if excess shedding has begun it’s difficult to prevent more)
  • Clear Life: is our clear anti-desiccant that is particularly useful on blossoms arranged out of water… body flowers, cake flowers, chandeliers, etc.
  • Petal Proofer: Reduces shattering of mums and similar blossoms.  With the gaining popularity of new mum varieties, this is a perfect item to help reduce waste.

 

Other Tips:

  • Customize or Revitalize rental times for reuse at a minimal cost.
  • Ribbon sprayed with Design Master has frequently rescued florists who ran out of selected color.  Satin and Sheers both color nicely with any of the sprays.

 

Where can we go to find out more information about Design Master?

http://dmcolor.com/

 

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for May 15th at 10 am EST for our next Mornings with Mayesh. See you soon!

 

 


The Mayesh Experience

The Mayesh Experience

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