Archive For The “Mayesh” Category
Please join us for Mayesh Portland’s Grand Re-Opening in their beautiful new space at the Portland Flower Market!
It will be an evening filled with good eats & drinks, learning and networking.
WITH SPECIAL GUESTS
Katie Davis of Ponderosa & Thyme
Debra Prinzing of Slowflowers.com
David Schwartz of BloomNation
WHEN: Saturday November 5th from 5-9pm
WHERE: 3622 N Leverman Street Portland, OR 97217
RSVP: 503.289.9831 | email@example.com
or talk to your local Portland sales rep!
As florists, we are just a small piece of the wedding industry pie. From event planners to photographers to calligraphists, there are so many other creatives that come together to create these magical days for the two lovebirds. We all know how important networking is, and as an aspiring floral designer myself, I’ve always wondered how important it is to connect with other vendors, and how to go about doing so!
So I asked the Mayesh Floral Forum: Relationships with other wedding industry vendors… how important are they? How do you establish good relationships for referrals and possible collaborations? And to get a bit more specific, we also had a customer ask about images of your work, and if most photographers are willing to give florists their images, or make them pay to use them?
I have never paid for images that photographers have given me. The photographers that I work with quite a bit don’t typically watermark their images but they do ask for credit. Which I happily give! It is important to credit the photographer on your website as well as social media. Sometimes we have to do some extra leg work and ask the photographer for images after an event. And sometimes we never get photographs. So my team and I are trying to get better at taking a few quick snaps that we can use for social media before the event.
Relationships with other wedding industry vendors are extremely important. They can be a huge source of referrals and a great support for our businesses. We typically are referred by Venues, Planners, and Photographers. If there is a vendor that you would like to work with or a venue that you have always wanted to work at, ask if they would be willing to collaborate on a styled shoot. Early on in my business, one of the first styled shoots I did, the photographer set the shoot up at one of my favorite venues. I was so excited as I had never worked there but always wanted to. The event coordinator liked my work so much she added me to their preferred vendor list. It was one of the most pivotal points in my business.
Networking with other vendors is always important. I know it can be hard and intimidating if you don’t know a lot of vendors in your area. But finding a commonality with other people is a good way to start relationships with them. One of the things that is very important to me as a florist and a small business owner is BE NICE. Be nice to other florists, other vendors, and people in your industry. Your reputation will proceed you. Do you want to be known as difficult to work with or someone who is nice to work with? That is so important when trying to collaborate with others.
Almost all photographers just allow me to use them – I’ve had one ask me to pay for them and I said no thanks 🙂 I think that’s a totally ridiculous expectation! Us using their photos is good for them as well – as long as we are crediting properly, I don’t think it should be an issue!
In terms of vendor relationships… HUGELY important. I think each wedding that you work with other vendors is also a networking event. You should be working as a team and making everyone’s job easy so that the event runs smoothly and hopefully they’ll want to work with you again. I’d say i get more referrals from other vendors than most other marketing avenues 🙂
Collaborate away, make friends, and just do your best. If other vendors feel that you’re fun to work with, dependable and talented-why wouldn’t they recommend you?
As for the best ones to “get in with”-coordinators for sure. As a coordinator also, I’m always sending referrals out for vendors i love 🙂 coordinators + venues <3
As far as photographers, they are very willing to give us images digitally as long as we make sure to credit them appropriately when we use them. Photographers that we work with often, also offer a large canvas of our work (and theirs) to display in our consultation room, usually a couple of times a year.
Helpful Hint: When using photographer’s images on Instagram or any other social media that has filters, DO NOT add another filter to their original photo. Some have unique brightness, flair and finishes that they want to represent their brand.
The most important vendor that we work closely with are wedding planners. Their power of suggestion is amazing when it comes to vendor referrals. Most of our larger weddings are brought to us by planners.
The photographers we have worked with have been tremendous. Traditionally they have given photos when we ask. One photographer does a “photo drop” two times a year where they open up their photos to their vendors. We’ve never had to pay for photos of an event that we did. There were a few times when we were a smaller company that our photographers sent photos with their branding on them. As we’ve established ourselves in the industry and grew into our target market, photographers now send us photos branding free and we ensure they get credit for their beautiful work! If photographers ever send us photos with their branding, we just ask them if they could send us specific floral photos without the branding and let them know we would give them credit.
Your “friendors” are definitely important. When we were starting our St. Louis wedding florals company, one of our Key Performance Indicators (KPIs) each week was to meet three new connections from the wedding industry. These didn’t make a huge impact immediately, but they did break the ice to further opportunities. In the last two years, 23% of our clients said they heard about us, at least in part, from another vendor. The large part of our vendors who send work our way are the venues. Many of those relationships we actually built by just doing a wedding there. Once they love the work and see Rachael and our team work efficiently and clean up after themselves, they want to work with us again. Recently, we’ve not done gratis inspiration photos shoots as much because the ROI (for us at least) is too low and that money is better invested elsewhere in the business. There are plenty of other places to build relationships with other vendors.
Photographers have long been the challenge to get the actual photos…. We have recently used the approach, “We would like to feature this wedding on our website and credit you for the photography. When can I expect to get some of the best floral shots form you?” Always get their card so you can follow up, but this approach has been most helpful!
We use this same approach on most of our partner vendors and it works great!! We offer to feature the product on our website for a special pricing partnership opportunity.
In 99.9% of instances photographers are happily willing to share images, even without a watermark, because they know I will give them credit and send business their way. From the White House to LA, that has been my experience, but that’s not to say all photographers are generous. In my neck of the woods there IS one that wants to charge me $50 per image. #NO #NiceTry
I will never recommend a vendor to a bride that I have not worked with on multiple occasions with consistent results. Sometimes vendors ask me to recommend them, but I will not do it until a track record is established.
Its a tricky balance; I see the bride once and the vendors again and again, but the bride is the client. I value my relationships with my vendors and many have become very close friends over the years. Those connections are important to me and ensure my brides have a great wedding experience.
Okay everyone, ya hear that? Credit photographers and become bff’s with ’em. Oh, and coordinators too. There was a lot of other helpful advice in there (I love Randi’s suggestion of doing styled shoots with other local vendors!) but almost everyone mentioned these two things.
And what about you guys? Any good or bad experiences with other vendors, and what you learned from the experience? Share below!
Teleflora’s Arizona Unit presents…
Every Day’s A Holiday
Featuring: Tim Farrell AIFD, AAF, PFCI
The holidays are just around the corner! Get a jump start on all your featured designs and planning for this very important Christmas season. At this program, Tim will raise the bar on holiday bouquets using fresh flowers. Get in the holiday spirit and call today to register for this exciting program!
Sunday October 23, 2016
1805 W. Crest Ln. Phoenix AZ 85027
Registration & Shopping 9:30am-10:00am
Educational Design program 10:00am-12:00pm
Educational Design Program 1:30pm-3:30pm
Teleflora members: pre-paid $10 / at-the-door $15
Non-members: pre-paid $15/ at-the-door $20
Pre-payment must be received by Wednesday October 19, 2016
Lunch is not guaranteed with at-the-door registration
Cash or check only
Call or email Rakini Chinery
928-445-5131 / firstname.lastname@example.org
Scholarships to the Teleflora Education Center are available. Ask at the program for more info.
We need your help! If you’ve been following along at all with the Mayesh Floral Forum, you may have noticed it’s been a little while since we’ve posted one. We last discussed educating our clients on pricing back in July, but now that we’re just about finished with summer we’re ready to get back at it. I have one in the queue that will be going up soon, BUT we need your help in coming up with some new questions & topics!
Whether you’re new to the industry or a veteran, we all have questions and could all use helpful advice from other members of the flower community. So send ’em on in! Comment here or our social media pages and we’ll be sure to jot them down.
We look forward to seeing what you’re interested in learning, and love facilitating these important conversations within our community.
Aloha! Mayesh Riverside is saying goodbye to summer by
throwing a Hawaiian style luau!
Join them for some great food, drinks and live Hawaiian entertainment.
Discounts will be offered on fresh floral, supplies and hardgoods.
AUGUST 30TH, 4pm – 8pm
RSVP to your favorite sales rep!
2295 Eastridge Ave. Riverside, CA 92507
We have some big news in the Pacific Northwest… Mayesh Portland has MOVED! Don’t worry, we’re still in the Portland Flower Market , but we’ve taken over a much larger space inside the market, and we’re loving it. It’s fresh, open and oh so spacious. Check out these photos taken throughout the move last week, and if you’re in Portland, pop in and say hi!
Two weeks ago, we hosted our third Mayesh Lonely Bouquet Design Day, but this year, we extended it to a full week! Our branches had an awesome turnout – Portland alone had 42 designers help send out almost 100 bouquets! Our favorite part about Lonely Bouquet is seeing all of the pictures and heart-warming stores flood in as strangers began finding these lonely bouquets around town.
We wanted to share the joy that was felt with this year’s Lonely Bouquet, starting with this sweet story sent to us by Paula of Southern California, about her parents’ experience finding one of the bouquets:
Dear Mayesh Flowers,
My elderly parents live in Santa Paula, CA and go to the local Thrift store on Main street every week as one of their regular outings. My mother found a “Lonely Bouquet that was asking for a home” this week. She was so excited and happily took the bouquet home and put them in her special vase. She called all her kids (there are 6 of us) and shared her sweet find. I just wanted to send you a “HUGE THANK YOU!!” You have made my mother SO HAPPY! It is small sweet gestures like this, that can make someones day. I love a business that thinks like this and does thoughtful gifts of kindness. I would love to be a patron of your business, but after browsing your website, it looks like it is exclusive to business or private companies. Again, Just wanted to say a “BIG THANK YOU”
Thank you for sharing, Paula, we’re so glad we could put a smile on your mom’s face!
For those of you who weren’t aware, Mayesh offers Destination Event services! Many of our branches have space available for you to rent as a workspace. Whether you’re in from out of town, or just need more space for a big wedding, we’re here to help!
Now that our Houston branch is up and running, we just wanted to give a little PSA that they, too, have space available to rent! Customers are already taking advantage of this awesome service – here are a few designers that used our Houston work space a couple of weeks ago!
In the past we have hosted a Mayesh Lonely Bouquet Design Day, BUT we always struggled to find the best day to host the event that works with everyone’s schedule. Seeing that finding one perfect day is impossible paired with a suggestion to have a Lonely Bouquet Design Week, we decided to run with the idea! Please mark your calendars to join us during June 20 – 24 to design your own Lonely Bouquet.
For those of you who are not familiar with The Lonely Bouquet, here is a quick summary: it is a global initiative with a goal of making strangers happy with flowers. Participants create a small bouquet, add a “take me” tag, and leave the bouquet somewhere public to be found and taken home. It’s a simple but powerful idea.
I was able to connect with Emily Avenson, of Fleuropen, who launched (inter)National Lonely Bouquet Day back in 2013 to encourage participation from others. I asked Emily how she came up with the name “Lonely Bouquet” and she said, “… I tried to think of something that would appeal to the average passer-by. People often hesitate to take the flowers, and the word “lonely” seemed like something that would trigger an empathetic response and encourage someone to take the flowers home, whether they “need” them or not.”
Emily wanted emphasize “the importance of spreading happiness, love, and good. Whether you choose to participate in the Lonely Bouquet project or find your own special way of cultivating kindness, the world we live in can use all of the flower-power that we have. It might seem silly to think that a small bunch of flowers can make a difference… but it can, and it does.”
Here are the event details:
June 20-24, 2016 (during store hours)
At all Mayesh locations nationwide
LONELY BOUQUET DESIGN DAY DETAILS
Mayesh will provide an array of flowers free of charge to design your lonely bouquet on June 20-24, 2016.Local Mayesh customers must come to their Mayesh location to design their bouquet.
- For shipping customers, please let your Mayesh rep know that you are interested in participating and they can pull together some blooms for the bouquet to ship with your order.
- Shipping customer must submit a photo of their completed Lonely Bouquet to email@example.com.
- Mayesh will provide Lonely Bouquet tags to attach. Please bring a business card that you can attach as well.
- Besides Mayesh flowers, designs may contain any other accessories and use any container, as long as it is provided by the designer.
- For shipping customers, we recommend you ship an order ahead of time. Please work with your sales rep on the details; participants assume freight costs.
Participants must be current customers of Mayesh Wholesale Florist and in good standing.
- Submitted photos become the property of Mayesh Wholesale and may be used for promotion and publicity.
Photo: @somethingtender https://www.instagram.com/somethingtender/
Bouquet: @studiolafleur https://www.instagram.com/studiolafleur/