Archive For The “Mayesh” Category

Field to Vase Dinner / Woodland, WA

Field to Vase Dinner


This past Sunday, some of our Mayesh Portland branch continued a busy, flower filled weekend (following their amazing grand re-opening party, more on that to come!) and attended the Field to Vase dinner at Holland America Flowers in Woodland, WA.


Portland manager Amy Gebhardt described it as a wonderful evening with amazing food  as well as drinks, some of which which were provided by one of the few distilleries in the US run by a women, Eastside Distilling in Portland, OR. As with the rest of the dinner tour, American Grown Flowers described the event as having a focus on “celebrating the idea that the flowers at the center of the table should be as fresh, local and sustainable as the food on your plate.”


Check out some of the beautiful photos from the final Field to Vase dinner of 2016!



Mayesh Floral Forum: Flower Substitutions


You’ve all come across at least one of these frustrating scenarios: your bride comes to you with their vision in mind, a vision which MUST include dahlias. The only problem? Dahlias aren’t in season during her wedding. Scenario two: six months before the wedding, you tell them you can get X, Y or Z flower, and the week before, there’s an unexpected shortage due to something completely out of your hands, like the weather.

So we asked our panel, how do you deal with substitutions, and breaking the news to your clients that the flower they wanted so badly won’t be available for their wedding? How do you ensure that your bride is still happy?



Floral Forum

Beth O’Reilly


I strongly believe that the most successful floral artists and salespeople sell an emotion; a look and a feeling, NOT a flower!  The way wedding flowers are sold is VERY important, both on a retail level and a wholesale level.  On the retail end of things, a bride needs to be guided in a way that provides the best possible outcome for her expectations.  Sometimes honing in on clues to understand what she is expecting is one of the most important skills for wedding florists to learn.  Also, pin pointing your concerns with any unreasonable flower expectations that she has right off the bat is imperative.   All of this has to be done with tact and finesse in order to  make her feel confident in your abilities to carry out her vision regardless of any availability issues or requests that she has her heart set on.  Mother Nature plays a huge part in her plans and she needs to know that if you can’t get a peony, for instance, you are going to choose a substitute of like value, color and feeling. If her peonies aren’t available, she should understand that its not that you or your wholesaler dropped the ball…it is simply that Mother Nature and the farms that grow them have not been able to provide it at the time of her wedding.  It is kind of like going to the grocery store…one week the grapes are big and fat and juicy and the next week they are small and a bit sour.  We work with them though.  We add a little sugar and maybe some other fruit that is sweeter to make a great combination.  Flowers are kind of like that.  It’s a great analogy that I have used often in the wedding consultation- especially if I think that a substitution may need to me made when her wedding rolls around. 


On a wholesale level, I think it is important for wedding florists to understand the challenges that their wholesale partners face as well.  Just like consumers need to be educated by their florists, retailers need to be educated by their suppliers.  It is unreasonable for any florist to expect that their wholesaler can “guarantee” any highly seasonal product that is in great demand.  A peony or a dahlia is a great example.  Really any flower that is trending becomes highly sought after and creates a demand that makes that flower more likely to have availability issue, especially during peak wedding season.  It is so important that you find a wholesaler that you can partner with.  Finding a company that will educate you and that you can trust to do everything possible to find the flowers you need but to also have great substitutions in mind and on hand should your requests become an issue the week of your event. 


I feel that flower trends and products change very quickly.  Just because a florist has been in the business for 20+ years does not make them an expert when it comes to market availability and varieties.  It is an ever-changing landscape.  If I can offer one solid piece of advice as you order and purchase your flowers, it would be to keep an open mind and utilize your talents in a way that makes what Mother Nature has to offer work for your clients needs and also to trust your sales rep to make good decisions on your behalf.



Floral Forum

Cynthia Sanchez


I get this quite often. I find most my clients have at least one favorite flower but they just don’t know when they are in season. It’s really just a matter of educating my client on what is in season at the time that they are getting married and providing great substitutions for flowers that they may love but can’t necessarily get.  I like to ask about colors they’re working with or what vision/theme they may have instead. Then we can design everything as a whole. I’ve found this helps people see the “big picture” a little clearer than to just focus on specific flowers at first.


Substitutions are great. I let my clients know that if we have to substitute something we’ll choose something with the same look or style to what we were planning. I’ve also noticed that when brides show me images of flowers they like, a lot of my brides think garden roses are peonies.  This is why garden roses are great substitutions for peonies. That’s usually my first option when somebody wants peonies. If they’re looking for dahlias or ranunculus, etc. I like to substitute flowers with a similar look or feel to what they like. For example: if a bride wanted ranunculus, I might substitute it for a spray roses or some scabiosa if I’m looking to use it as a more delicate accent to flower arrangements.


Because flowers are alive and no two are ever the same, I have a clause in my agreement which states I will use substitutions on any items I either can’t get or isn’t up to par with our standards. I think this clause has been very important to have because every so often you might find that some bunches you’ve ordered just don’t look quite as fresh as you would normally like them to be. Since we florists make flowers ahead of time, I’d rather substitute a different flower that I know will look great and give me the same end result than to have that particular bunch of flowers look even worst on the day of the wedding and risk having me possibly trash those flowers anyway. 


Floral Forum

Rachael Lunghi


This is such a great question. I’m a pretty straight forward in person in general, but believe it’s not what you say, it’s how you say it 🙂 So i just try to break it to them gently but also keep them realistic//set expectations. 


What’s nice about living in CA, is sometimes we get fluke items 🙂 Like random peonies or ranunculus off season. And so i’ll explain that to them as well and tell them I’ll do my best, but can’t guarantee they’ll get that specific bloom because it IS off season. I also try to encourage them to trust me to choose some pretty substitutions-and ALL of these stipulations are listed within my contract as well-just to make sure we are covered! 


In terms of scenario two: OOF this has definitely happened. and I think it’s all about communication//expectations again. Since I usually start wedding prep much earlier in the week just before the wedding, I tend to be able to nip this in the bud. And if i can’t get the item, I’ll just let them know it! Sometimes these things just don’t come in, or they come in and they’re not their best quality. SO, I just communicate that and then send the client photos of my pull cart or some other pretty items we’ve pulled for them to try to keep them excited! It’s all about remaining flexible and positive and encouraging them to do the same!


Floral Forum

Veronica Cicero


When it comes to breaking the bad news, I tend to do it right up front without hesitation. However, if there is a slight chance that it will be possible I mention it and make sure that they understand I am not committing to it, but will make note of their wish list to surprise them the day of the wedding. Nowadays, I have learned from my past mistakes and I do not promise any specific flowers especially to brides. My commitment to each one of our brides is to stay true to the design as a whole and not the specific blooms. 



Thanks to our Floral Forum for your advice on avoiding these sticky situations! To sum it up, try to be as honest & transparent as you can with your client, focus on selling a “feeling” rather than a specific flower, and if all else fails, include a clause about substitutions in your contract! And as always, if you have anything else to add to the topic, please tell us in the comments below!

Mayesh Houston & Allied Florists of Houston Hands On Program


Join Mayesh Houston & Allied Florists of Houston for a hands-on program with our

2015 Mayesh Design Star Beth O’Reilly AIFD, TMF!



November 15, 2016

4-6pm Hands-On Portion | 6-9pm Evening Program



470 Garden Oaks Blvd. Houston, TX 77018



Member Registration Priority until 11/1/16

Open to Non-Members Afterwards

$75 Members / $100 Non-Members Includes Hands On Program, Dinner & Evening Program!



$25 Members / $35 Non-Members



 281-360-1364 for Registration Form & Online Payment

Mayesh Houston: Meet & Greet w/ BloomNation


Join Mayesh Houston for a meet & greet with BloomNation! Light refreshments will be served, and seating is limited!



TOMORROW – Thursday, October 20th at 6pm



Mayesh Houston  |  470 Garden Oaks Blvd. Houston, TX 77018


Hope to see you there!


Mayesh Portland’s Grand Re-Opening


Please join us for Mayesh Portland’s Grand Re-Opening in their beautiful new space at the Portland Flower Market!

It will be an evening filled with good eats & drinks, learning and networking.



Katie Davis of Ponderosa & Thyme

Debra Prinzing of

David Schwartz of BloomNation


WHEN: Saturday November 5th from 5-9pm


WHERE: 3622 N Leverman Street Portland, OR 97217


RSVP: 503.289.9831 |

or talk to your local Portland sales rep!

Mayesh Floral Forum: Relationships w/ other Wedding Vendors


As florists, we are just a small piece of the wedding industry pie. From event planners to photographers to calligraphists, there are so many other creatives that come together to create these magical days for the two lovebirds. We all know how important networking is, and as an aspiring floral designer myself, I’ve always wondered how important it is to connect with other vendors, and how to go about doing so!

So I asked the Mayesh Floral Forum: Relationships with other wedding industry vendors… how important are they? How do you establish good relationships for referrals and possible collaborations? And to get a bit more specific, we also had a customer ask about images of your work, and if most photographers are willing to give florists their images, or make them pay to use them?


Floral Forum
Randi Eshelman


I have never paid for images that photographers have given me. The photographers that I work with quite a bit don’t typically watermark their images but they do ask for credit. Which I happily give! It is important to credit the photographer on your website as well as social media. Sometimes we have to do some extra leg work and ask the photographer for images after an event. And sometimes we never get photographs. So my team and I are trying to get better at taking a few quick snaps that we can use for social media before the event.

Relationships with other wedding industry vendors are extremely important. They can be a huge source of referrals and a great support for our businesses. We typically are referred by Venues, Planners, and Photographers. If there is a vendor that you would like to work with or a venue that you have always wanted to work at, ask if they would be willing to collaborate on a styled shoot. Early on in my business, one of the first styled shoots I did, the photographer set the shoot up at one of my favorite venues. I was so excited as I had never worked there but always wanted to. The event coordinator liked my work so much she added me to their preferred vendor list. It was one of the most pivotal points in my business.

Networking with other vendors is always important. I know it can be hard and intimidating if you don’t know a lot of vendors in your area. But finding a commonality with other people is a good way to start relationships with them. One of the things that is very important to me as a florist and a small business owner is BE NICE. Be nice to other florists, other vendors, and people in your industry. Your reputation will proceed you. Do you want to be known as difficult to work with or someone who is nice to work with? That is so important when trying to collaborate with others.


Floral Forum

Rachael Lunghi 


Almost all photographers just allow me to use them – I’ve had one ask me to pay for them and I said no thanks 🙂 I think that’s a totally ridiculous expectation! Us using their photos is good for them as well – as long as we are crediting properly, I don’t think it should be an issue!

In terms of vendor relationships… HUGELY important. I think each wedding that you work with other vendors is also a networking event. You should be working as a team and making everyone’s job easy so that the event runs smoothly and hopefully they’ll want to work with you again. I’d say i get more referrals from other vendors than most other marketing avenues 🙂

Collaborate away, make friends, and just do your best. If other vendors feel that you’re fun to work with, dependable and talented-why wouldn’t they recommend you?

As for the best ones to “get in with”-coordinators for sure. As a coordinator also, I’m always sending referrals out for vendors i love 🙂 coordinators + venues <3


Floral Forum

Mandy Majerik


As far as photographers, they are very willing to give us images digitally as long as we make sure to credit them appropriately when we use them. Photographers that we work with often, also offer a large canvas of our work (and theirs) to display in our consultation room, usually a couple of times a year.

Helpful Hint: When using photographer’s images on Instagram or any other social media that has filters, DO NOT add another filter to their original photo. Some have unique brightness, flair and finishes that they want to represent their brand.

The most important vendor that we work closely with are wedding planners. Their power of suggestion is amazing when it comes to vendor referrals. Most of our larger weddings are brought to us by planners.


Floral Forum

Ryan O’Neil


The photographers we have worked with have been tremendous. Traditionally they have given photos when we ask. One photographer does a “photo drop” two times a year where they open up their photos to their vendors. We’ve never had to pay for photos of an event that we did. There were a few times when we were a smaller company that our photographers sent photos with their branding on them. As we’ve established ourselves in the industry and grew into our target market, photographers now send us photos branding free and we ensure they get credit for their beautiful work! If photographers ever send us photos with their branding, we just ask them if they could send us specific floral photos without the branding and let them know we would give them credit.

Your “friendors” are definitely important. When we were starting our St. Louis wedding florals company, one of our Key Performance Indicators (KPIs) each week was to meet three new connections from the wedding industry. These didn’t make a huge impact immediately, but they did break the ice to further opportunities. In the last two years, 23% of our clients said they heard about us, at least in part, from another vendor. The large part of our vendors who send work our way are the venues. Many of those relationships we actually built by just doing a wedding there. Once they love the work and see Rachael and our team work efficiently and clean up after themselves, they want to work with us again. Recently, we’ve not done gratis inspiration photos shoots as much because the ROI (for us at least) is too low and that money is better invested elsewhere in the business. There are plenty of other places to build relationships with other vendors.


Floral Forum

Jerome Raska


Photographers have long been the challenge to get the actual photos…. We have recently used the approach, “We would like to feature this wedding on our website and credit you for the photography. When can I expect to get some of the best floral shots form you?” Always get their card so you can follow up, but this approach has been most helpful!

We use this same approach on most of our partner vendors and it works great!! We offer to feature the product on our website for a special pricing partnership opportunity.


Floral Forum

Jodi Duncan


In 99.9% of instances photographers are happily willing to share images, even without a watermark, because they know I will give them credit and send business their way. From the White House to LA, that has been my experience, but that’s not to say all photographers are generous. In my neck of the woods there IS one that wants to charge me $50 per image. #NO #NiceTry

I will never recommend a vendor to a bride that I have not worked with on multiple occasions with consistent results. Sometimes vendors ask me to recommend them, but I will not do it until a track record is established.

Its a tricky balance; I see the bride once and the vendors again and again, but the bride is the client. I value my relationships with my vendors and many have become very close friends over the years. Those connections are important to me and ensure my brides have a great wedding experience.



Okay everyone, ya hear that? Credit photographers and become bff’s with ’em. Oh, and coordinators too. There was a lot of other helpful advice in there (I love Randi’s suggestion of doing styled shoots with other local vendors!) but almost everyone mentioned these two things.

And what about you guys? Any good or bad experiences with other vendors, and what you learned from the experience? Share below!

Teleflora & Mayesh Phoenix Presents: Every Day’s A Holiday


Teleflora’s Arizona Unit presents…

Every Day’s A Holiday


Featuring: Tim Farrell AIFD, AAF, PFCI


The holidays are just around the corner! Get a jump start on all your featured designs and planning for this very important Christmas season. At this program, Tim will raise the bar on holiday bouquets using fresh flowers. Get in the holiday spirit and call today to register for this exciting program!



Sunday October 23, 2016



Mayesh Wholesale
1805 W. Crest Ln. Phoenix AZ 85027



Registration & Shopping 9:30am-10:00am

Educational Design program 10:00am-12:00pm

Lunch 12:00pm-1:30pm

Educational Design Program 1:30pm-3:30pm

Auction 3:30pm-4:00pm



Teleflora members: pre-paid $10 / at-the-door $15

Non-members: pre-paid $15/ at-the-door $20

Pre-payment must be received by Wednesday October 19, 2016

Lunch is not guaranteed with at-the-door registration

Cash or check only



Call or email Rakini Chinery

928-445-5131 /


Scholarships to the Teleflora Education Center are available. Ask at the program for more info.

Mayesh Floral Forum: Send us your Questions!


We need your help! If you’ve been following along at all with the Mayesh Floral Forum, you may have noticed it’s been a little while since we’ve posted one. We last discussed educating our clients on pricing back in July, but now that we’re just about finished with summer we’re ready to get back at it. I have one in the queue that will be going up soon, BUT we need your help in coming up with some new questions & topics!


Whether you’re new to the industry or a veteran, we all have questions and could all use helpful advice from other members of the flower community. So send ’em on in! Comment here or our social media pages and we’ll be sure to jot them down.


We look forward to seeing what you’re interested in learning, and love facilitating these important conversations within our community.


Happy Thursday!

Mayesh Riverside End of Summer Open House

Mayesh Riverside Open House

Aloha! Mayesh Riverside is saying goodbye to summer by
throwing a Hawaiian style luau!

Join them for some great food, drinks and live Hawaiian entertainment.

Discounts will be offered on fresh floral, supplies and hardgoods.


AUGUST 30TH, 4pm – 8pm


RSVP to your favorite sales rep!



2295 Eastridge Ave. Riverside, CA 92507



New Digs for Mayesh Portland!



We have some big news in the Pacific Northwest… Mayesh Portland has MOVED! Don’t worry, we’re still in the Portland Flower Market , but we’ve taken over a much larger space inside the market, and we’re loving it. It’s fresh, open and oh so spacious. Check out these photos taken throughout the move last week, and if you’re in Portland, pop in and say hi!


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