Archive For The “Interview” Category

Interview: Sarah’s Garden

Mayesh Instagram Takeover

 

You may have noticed that over the past two days we handed our Instagram feed over to the lovely Sarah Watts of Sarah’s Garden in Arizona (and if you didn’t see that, get yourself on Instagram and follow us!) It was a burst of warmth & color, which was much appreciated for those of us living in freezing winter temperatures! And now, a little bit more about the lovely Sarah:

 

To start, why don’t you tell us a bit about yourself, and how you found yourself in the flower industry.

I am a Nordic gal (Minnesotan Norwegian) living in the Arizona desert with my sweet husband, teenage stepson and 2 little dog fur babies. I was recruited into the flower industry by my best friend’s mom in 1996 (20 years ago) to help manage in her newly purchased flower shop in Minnesota. Her cousin was our lead designer, a 30 year maverick designer and taught us the ropes. My bestie and I then acquired the business and ran it for almost 2 years. What a ride!

 

I saw that you have studied both art & interior design – I, too, have a background in interior design! Can you elaborate on that, and how it all comes into play as a floral & event designer?

Nice! One of the first useful things I learned in interior design was to use a “keyoff” – an inspiration piece to draw your palette and materials from. It can be anything really. I like to look to the Arizona desert for inspiration to bring the outside environment in the design. When taking art classes, I learned to pay attention to the negative space also and to start light and then layer in if need be. Also, that critique can be very evolutionary and eye opening if you get your ego out of the way.

 

Mayesh Instagram Takeover

 

You have quite a bit of experience with many aspects of planning a wedding. What do you most enjoy about doing weddings (flowers & full event planning) & working with brides?

My heart is fullest when I know that our creations added to the beauty and meaningful experience of a wedding day. We ask LOTS of questions, including what their hobbies are, where they’ve traveled, how they decorate. We want their wedding to feel very personal and comfortable. I love that my couples trust that we “get” what they want and we always aim to exceed their expectations.

 

How would you describe your design style?

Deconstructed English Garden. LOL! I think I just made that up! My husband is first generation American from English immigrants and I am so inspired by their customs and decorum. But I’m a bit of a rebel, so I design with deconstruction and like to break the rules a bit. I don’t like to create completely round and structured designs.

 

Mayesh Instagram Takeover

Mayesh Instagram Takeover

 

What trends do you see happening in flowers right now?

Airy, light, free form. Natural, not too manipulated. Focus on foliage. Each bloom shows it’s beautiful face.

 

Mayesh Instagram Takeover

 

Let’s talk tools. Favorite florist tool, and favorite social media app you use in your business? Instagram is obviously a industry favorite, but we’d love to know if you’re using anything else!

My ARS pocket shears are totally amazing, they are crazy sharp! For social media, Instagram all the way!!! I love the community and the format. I also use Lobiloo, Honeybook, and Quickbooks to stay organized with orders, client management, and the always fun, bookkeeping, lol!

 

What is your favorite or most memorable event or shoot you have been apart of?

My friends Brushfire Photography, KDP Events and I did a shoot on top of Mount Lemmon in Tucson on a stormy day and the images came back so ethereal and amazing. I styled the whole shoot, but kept floral minimal by only creating a bridal bouquet. It was inspired by the desert mountain cliffs and was very unique.

 

Check out the Mt. Lemmon Elopement here!  

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

To not say “yes” to everything. Building my business, I thought I had to take every inquiry that came my way. No regrets now though, because I feel like I learned so much from key mistakes I made. I didn’t even think about developing a solid style and brand until about 2 years in. Now, I attract clients that want my specific style and I make sure that they are just as good as a fit for us than we are for them. After executing over 300 weddings in 5 years, I follow my intuition and if my gut says they may not be our ideal client, I pass graciously. I fully understand we can’t make everyone happy and I want all of my energy to go into blowing the minds of our ideal clients.

 

 

Mayesh Instagram Takeover

Mayesh Instagram Takeover

 

See more beautiful designs on Sarah’s Instagram!

Slow Flower’s Podcast w/ Summer Dreams Farm

Summer Dreams Farm

 

If you weren’t already aware, Slow Flower’s creator Debra Prinzing has a weekly podcast in which she interviews different people within the American flower community. When Debra sent me this week’s podcast, I just knew I had to share it with you guys!

This week’s guest was Michael Genovese of Summer Dreams Farm, a dahlia grower in Oxford, Michigan. Earlier this year, we interviewed him for our blog during American Flowers Week, and since then, our relationship with Michael has grown, and we’re excited to share that Summer Dreams Farm is now selling their gorgeous dahlias exclusively through our branch in Michigan, Mayesh Detroit!

If you’re like us and you’re a total flower geek, you’re going to want to hear his story. Head on over to Debra’s website to tune into A Dahlia Love Story.

{Photo by Heather Saunders Photography}

 

Interview: Kelly Perry of Team Flower

 

If you didn’t catch last week’s Instagram takeover with Team Flower, you’re gonna want to head over to check it out! But first, continue reading to find out more about the woman behind the flowers. She’s oh so adorable and brings a fresh perspective to the table with her passion for education and beautiful designs.

 

So to start out, why don’t you tell us a little bit about yourself, and how you found yourself in the flower industry!

I live in the Blue Ridge Mountains with my techie husband Jesse and our little golden-doodle Buster.  Here is a little iPhone snap of where we live!

 

 

I’ve always loved design, but thought I would apply the principles through home interiors.  I started my secondary education in Interior Design + Business. When the housing market crashed in 2008, my dad suggested I diversify.  I moved credits around to make room for education classes and graduated a licensed teacher.  Flowers were not on the radar at the time, but thankfully, both the design and education skills transferred beautifully when I discovered flowers.  My first meeting with flowers changed my life, as I know they have for so many of you.

 

How would you describe your design aesthetic?

Classic.  The principles that guide my arrangements are as old as the dirt flowers grow in!  Balance, movement, rest and love.  This arrangement shot by Mark Andrews is one of my favorites.

 

 

You seem to be very passionate about education, hence the creation of Team Flower. Can you tell us a bit more about that, and why you separated Philosophy Flowers & Team Flower?

I love education, but what I’m really passionate about is bringing people who love flowers together.  Magic happens there!  Education is one way to do that, and with my skill set, a natural fit.  Will I always teach?  Surely, in some way, but this is just the beginning!  As I catch glimpses of the dream and what it will become I can’t help but think it will take on many shapes and sizes throughout my life and look different when I’m a grandma.  But I do know I’ll always find myself in the company of “the flower people.”

As to why I split @philosophyflowers and @teamflower on instagram — Each company serves a different group of people, so I develop content to meet each where they are and encourage them.  Philosophy Flowers is peaceful and Team Flower packs a playful punch.

 

 

What is your favorite part about teaching workshops & educating fellow designers?

I just love being with people.  The cotton candy is fun too, haha!  I love this snap of Janny, Michelle and I from last year’s workshop.  Thanks Jake + Heather!

 

 

Let’s talk tools. Favorite florist tool, and favorite social media app you use in your business? Instagram is obviously everyone’s fave, but we’d love to know if you’re using anything else!

My favorite florist-y tool — Joyce Chen Clips.  Marcie Meredith snapped the picture of them above.  I must have 40 pairs floating around.  Some people put keys on the entry tables by their doors, but I’ve got clippers there.  My keys might be missing, but I’ll always have clips!

Favorite social media app — The best app on my phone, even better than Instagram, is called “Breathing Zone.”  Learning to breath has saved my body and in turn, my business.  Lots of flower folks run on adrenaline…and I used to be one of them…but my body gave way and I was close to quitting because of it.  If you’re in a similar position I highly recommend it.

 

What trends do you see happening in flowers right now, or in the near future?

I just returned from the Association of Specialty Cut Flower Grower’s conference in Grand Rapids.  I loved meeting America’s growers, and believe we’ll see more and more American grown product stocking the wholesale coolers next year.  Wait until you see all the great things they are bringing to the table!

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

“Kelly, wear your hair in a fancy ballerina bun on top of your head.  It’s simple and it suits you.”  I know, silly example, but really, each thing that came to mind was linked by these three beautiful words — keep it simple.  Simplicity is like a kiss of kindness.  Wishing you a life filled with ballerina bun kind of moments.  Thanks for reading!

 

 

Photos: Almond Leaf and Jake and Heather

Interview: The Wild Mother

The Wild Mother Interview

Over the past two days, the three sisters of The Wild Mother filled our Instagram with gorgeous images paired with enchanting stories collected over time, rich in family history and their unique perspective on nature & floral design. Not only are they brilliant designers, but they have such a way with words that their stories & theories transport you to another place & time. If you haven’t seen it yet, you’re in for a treat!

 

Now, let’s get to know the ladies behind The Wild Mother a bit better…

 

Tell us a little bit about how The Wild Mother came to be!

We are from an agricultural family. As generations progressed, what was large scale farming, became gardening to feed our extended family, and the skills required to do so now influence our small beds. While shadowing our elders in rows of okra and fields of wildflowers, we learned to appreciate every part of a plant—whether to feed our bellies or grace a table top.

On a micro level, what is now known as TWM has always been a dream of ours. In college, as diligent Anthropology and English students, we daily discussed our goal to own our own business and fully dive into our creative talents. This grand idea eventually narrowed to become a collaborative creative studio that would house the artistic disciplines we’ve learned classically. (Fun fact: floral design is the only artistic discipline neither of us have had classical training in.)

Thus, the combination of familial tradition and a pretty dream collided and became The Wild Mother Creative Studio.

What is it like working so closely together as sisters? I have two sisters as well and am so curious what the dynamic is between you three, and how you separate business from personal?

It’s  fun, challenging, fulfilling, and feels so natural. We have always been very close, but being familiar with each other as business partners is something we had to work on. Although, we often share the same vision when we design and create.

As you can imagine, it’s easy to cross pollinate work with family, and in that mix, professionalism can fly out of the window and emotions can take over. After discovering this in our first month of business, we had many frank conversations about setting healthy boundaries, which has helped us a lot. We firmly believe that establishing and defining each role helps everyone run fully in their own lane.

Ultimately, we know we want to build something worth passing on to our children (and theirs, and theirs, and so on). And, who better to do this with than your sisters?

 

The Wild Mother InterviewPC: @alliejanell

 

It seems as though you are all very inspired by nature and your natural surroundings. And bees! I love that Leah is a beekeeper! Can you expand a little bit on that, and where you draw inspiration from day to day?

A host of things inspire us! Most obviously, we are inspired by nature, not only as we design for TWM but also in our personal lives. We are moved that creatures, flora, and fauna are so dependent on each other. And, membership in this natural world is not optional.

Then there’s music, enjoyed alone and in community spaces, our hearts swoon with melodies that deliver truth and context for the world we live in. We’re also drawn to well informed and expressive writing from our favorite authors, poets, and essayists, including children’s literature!

Inspiration also finds us during the preparation and consumption of a well planned meal.

And, a dreamy conversation, across a dinner table, with a friend or even a stranger, can reframe, reenergize, and reinform our worldview.

Finally, the yieldings of other artists all over the world, and spanning all eras, catalyzes our own creativity—as musicians, cooks, storytellers, beekeepers, photographers, and gardeners.

 

The Wild Mother InterviewPC: @bison.shop

 

How would you describe the aesthetic of TWM?

We love using the words: romantic, charming, gritty, natural, and daring. We keep these adjectives at the forefront of our minds when we design, and they become a must-have checklist for our work.

 

The Wild Mother InterviewThe Wild Mother Interview The Wild Mother InterviewPC: @alliejanell

 

Tell me about your boutonniere style project! It’s so great to see designers focusing on the masculine side of flowers, and showing that they are not just for girls, men appreciate their beauty as well.

Yes! You’re so right. The idea that floral design is not “girly” or just for women is what propelled our boutonniere project.

Growing more familiar with the wedding, floral, and fashion industries, we noticed that men are often an afterthought, or an accessory at best. What a shame! We figure there are missed opportunities to honor men’s unique style and voice during their wedding day or special event. To do our part to acknowledge this as floral designers, we created several boutonniere styles to help inform our clients and community.

This floral story is packed with the research we conducted to discover creative boutonniere styles and trends across several eras. We think the project is perfectly wonderful. The best part? We’ve had an abundance of feedback from men who appreciate our thought and care.

 

The Wild Mother Interview The Wild Mother InterviewPC: @alliejanell

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, be it social media or business organization?

We absolutely love our large-handled bonsai shears. They come in handy when we are foraging for wild flowers and fruit on our Mema and Papa’s land.

In terms of social media, we have to say Instagram is our favorite marketing tool. It’s free. It’s instant. It’s organized. It promotes community. And, there are several ways to be creative with posts. Surprisingly, most of our business engagement comes from this platform. Big thumbs up!

Do you have a favorite event or shoot you’ve done?

One of the things our studio loves to do together is tell “floral stories.” As a rejection of thoughtless floral design that simply accents a space or event, we aim for our design to translate our clients’ narratives. After all, these pieces are often central to a celebration, a romantic gesture, an apology, or a season of mourning—all of which are key moments in a person’s story. We get to imagine and direct some floral stories through styled photoshoots. Most recently, we told two floral stories that we’re so jazzed about: check out Boutonniere Styles and Kings and Queens!

We must note that these styled shoots would be literally nothing without our dear friend and photographer, Allie Jeffers. Her work complements our designs, brand, and identity so beautifully.

 

The Wild Mother InterviewPC: @alliejanell

 

What is one piece of advice you would all tell yourselves when you first started The Wild Mother?

Our advice to The (baby) Wild Mother is: keep it simple. Early on, we had so many ideas brewing and wanted  to execute them all at once. Now, we’re learning to allow our concepts to grow into mature possibilities, and we must be well acquainted with these ideas before introducing them to others.

 

The Wild Mother InterviewPC: @justicesmithers

 

Check out their Instagram for your daily dose of floral inspiration!

American Farmer Feature: Summer Dreams Farm

  American Flowers Week Farmer Feature: Summer Dreams Farm

Our final Farmer Feature brings us halfway across the country to Michigan! Our buyer in Detroit, Andy, first met Michael Genovese of Summer Dreams Farm at the The Flower House’s Field to Vase Dinner in 2015. We’re excited to be carrying his dahlias through the season this year and look forward to continuing our relationship with Summer Dreams Farm into the future!

This farm’s sweet story is bound to make you want to move to the countryside and buy a plot of land to grow your own American flowers, but it takes a special kind of person to rise with the sun and work with the land, day after day. Michael just happens to be one of those people, so keep on reading to find out why!

 

So Michael, can you share a little bit about yourself, and how you ended up starting your farm back in 2015?

I am new to flower farming, but not new to agriculture! I was raised on a Christmas Tree Farm. Starting around six or seven I was out in the field helping plant, prune, weed, and work the Christmas season. I was also in 4-H throughout grade school and participated in the yearly fair. After High School I started my own small landscaping business to help pay for College while still working on the Tree Farm. At that time, I joined Michigan Farm Bureau and served on the Board of Directors for Oakland County as the Young Farmer Chair. In this role I volunteered doing public outreach, educating the public about agriculture, drafting policy for the organization, and traveled to State Capital and Washington D.C. to talk to our elected representatives as well as leaders in the Michigan Department of Agriculture and USDA about the significance of agriculture and policy important to us.

Once I graduated from Wayne State University in Detroit with a degree in Global Supply Chain Management, I started working in the auto industry while continuing to work on my parents on the Tree Farm. After a couple years with a desk job I knew I wanted to have a farming operation of my own. In 2012 we were gifted some dahlia tubers by Janet Brondyke who was the owner of Hamilton Dahlia Farm in western Michigan when my parents were presenting her an award for the contribution of her father, Harvey Koop, to the Christmas Tree industry. I fell in love with those flowers and had never seen anything like them. For a couple years I grew and divided those few tubers and started to give flowers away as gifts. I saw how much people loved them and thought that maybe I could turn this into a business.

Janet was one of the largest dahlia growers at the time with four acres. I called her and she graciously allowed me to go to her farm and work with her picking flowers, at her stand at the Hamilton Farmers Market and harvesting tubers in the fall. There I learned many skills that I would take back to my operation. In 2015 I planted my little patch of 5,500 dahlias and Summer Dreams Farm was created!

Tell us a bit about your operation now – where are you located and how big is your farm? A virtual tour, if you will!

My farm is located in Oxford, Michigan about an hour north of Detroit on the edge of suburbia and country. It is currently on the same property as the Christmas Tree Farm because I have access to irrigation but next year I plant to move about a mile down the road to where I have 20 acres and a seven-acre field I am preparing to grow dahlias on. This year I have over 90 varieties totaling around 20,000 plants in the ground covering an acre. It will be quite a site when it is all in bloom!

 

American Flowers Week Farmer Feature: Summer Dreams FarmAmerican Flowers Week Farmer Feature: Summer Dreams FarmAmerican Flowers Week Farmer Feature: Summer Dreams Farm

 

Do you have a team helping you at Summer Dreams Farm?

I am still working a full time desk job (to help pay for the upfront farming expenses) and helping on the Christmas Tree Farm. There is no way I would be able to handle everything on my own and I am incredibly grateful to have two amazing employees right now. This summer when harvesting flowers, I am anticipating I will need an additional one or two more part-time employees as my field will take around 90 hours of work per week to properly cut and maintain.

To do something like this takes a special kind of person, someone passionate and who truly loves what they’re doing. Where do you find the inspiration to get out of bed everyday and work on your magical farm?

Nothing is certain in agriculture. Not only does it consume a huge amount of capital and time to get started but there is no guarantee that you will ever earn a dollar. Last year from March to December I was working at least 75 hours a week, and during harvest season it was over 100. Some days I would much rather stay in bed and catch up on sleep but I know that isn’t an option.

There really is no sugar coating it, it is hard work and quite literally your blood, sweat and tears go into it. Most people think I am crazy and I think it takes a little bit of crazy ambition to take something like this on. What really gets me up is knowing what I will be able to achieve, pushing myself to do more, and knowing that people are going to love my product. Last year people were almost in tears when I said it was my last weekend at market, they didn’t know what they were going to do without their ‘dahlia fix’. The florists I am working with are just as excited, offering ideas and support while I am still getting established in the industry. It has been rough but as soon as that first flower blooms and seeing the excitement on everyone’s face you know it is all worth it!

 

American Flowers Week Farmer Feature: Summer Dreams FarmAmerican Flowers Week Farmer Feature: Summer Dreams Farm

 

I’m a west coaster, so I’m a bit unfamiliar with the farming world in Michigan! Can you tell us a little bit about the flower farming scene over there?

Michigan is actually the second most agriculturally diverse state in the country, behind California. The soil, climate, Great Lakes, and abundant fresh water allow us to grow a huge array of crops including cut flowers. There are loads of small cut flower farmers in the state but not too many major ones. That said, there seems to be a strong and growing movement across the state with people getting involved in the industry. Because of the cold winters here, all of the dahlias I grow need to be dug up in the fall and stored indoors over the winter.

Do you plan on focusing on dahlias only, or are there any other varieties you would like to experiment with in the future?

Right now I am concentrating on dahlias and want to build a reputation for quality and as a reputable producer. In the future I would like to branch out into a few more varieties of specialty flowers including peonies and ranunculus.

I know you said you have over 90 varieties (!!!), but you have to have a favorite, or five… Care to share a few of them?

It is going to be a colorful year! It is really hard to choose, when people first see any of them their first question is, “Are these real?!” If I had to pick I would say Kenora Lisa is near the top. It is a coral with some flashes of yellow that has petals that actually sparkle in the sunlight. I am a big fan of darker colors too, Rip City and Ivanetti are both amazing producers and look awesome. To round out the top five I would say Hy Patti for its unique pattern and deep copper/orange color and Peaches n’ Cream for its magical look.

Your dahlias are gorgeous; any tricks of the trade or secrets you’re willing to share with fellow farmers out there?

Well drained soil! If you are planning on growing dahlias the most important thing is that your soil drains well. Tubers are susceptible to rot if there is too much water around them, especially when the plants are young. It is also important to maintain your plants. Regardless of if you can sell them or not, every flower needs to be picked at least once a week. This most likely means you will be deadheading hundreds (in my case thousands) of perfectly good flowers of each week. It is sad but very important to keep up the quality and productivity of your plants.

 

American Flowers Week Farmer Feature: Summer Dreams Farm

 

Supporting local growers and educating people about what you guys have to offer is so important, and these days it seems like awareness is really spreading! Tell us a little bit about your experience and/or involvement with the American flower farming community.

It all started with my met an amazing local event florist, Liz Stotz from Parsonage Events. She introduced me to many other designers and florists in the area when she could have kept my existence to herself. One of the events I became part of through her was the three-day floral art installation, Flower House in Detroit put together by local designer, Lisa Waud of Pot & Box where I had the opportunity to donate over 3,000 dahlias. At this event I met amazing designers from all across the country and also Kasey Cronquist of the American Grown movement and Debra Prinzing of Slow Flowers. I was inspired by both and I am grateful to for these folks for growing the movement. It is an honor being able to contribute in my own small way to the movement. This year I will be selling directly to local florists, at Farmer’s Markets, Mayesh, and hopefully establish some connections out of state.

Thanks so much for taking the time to answer some questions about your blossoming business! One final question, and I know it’s only been a year, but is there any advice you would go back and tell yourself when you first started Summer Dreams Farm?

Good question! There are always things that you wish you could do differently but the biggest thing I would tell myself is don’t be afraid to take the leap! Don’t worry about showing what you have to offer even if it isn’t 100% complete or perfect. If you have a quality product and good presentation, people will be happy to work with you!

 

American Flowers Week Farmer Feature: Summer Dreams Farm
All photos by Heather Saunders

American Farmer Feature: Glenwood Farms

American Flowers Week Farmer Feature: Glenwood Farms

 

American Flowers Week has officially begun, and we couldn’t think of a better way to celebrate than featuring one of our favorite American farmers! Glenwood Farms in nestled in the Tualatin Valley in Oregon, about a half hour west of the city and the Portland Flower Market. It is a family operated flower farm, run by Kendra and her father Deke, growing over sixty varieties of flowers, sticks and berries.

Supporting small farms and buying locally is very important to Mayesh, and we’re so appreciative that Kendra was kind enough to take some time out of her busy day to answer a few questions about their farm!

 

So Kendra, can you share a little bit about yourself, and how you ended up in the flower farming industry?

I actually began farming flowers when I was in middle school through 4-H. I would help my mom in the garden and choose a flower or two to enter into the annual fair. Then in high school my dad and I planted some liatris to sell. At the time, my only responsibility was to help him harvest and process. He took care of all the farming and business. Even though I have always loved flowers, at the time I didn’t see myself as a flower farmer. I didn’t even really realize that that was something that people did. So, after high school I went off to college at the University of Oregon where I studied Journalism and Business eventually earning my degree. I had worked at a bank while in college and continued when I moved back to Washington County eventually getting into management. In the meantime my mom and dad started farming flowers beginning with an acre and a half of hydrangea that my mom acquired. For extra money I would help out during the summers again with the harvesting and processing. In 2011 my husband and I were expecting our first baby and I just didn’t see myself in banking anymore. My mom and dad, both having other careers besides the flowers, had essentially plateaued in what they could do with the farm and together we decided that I would become more involved with the business side. So, I ended my banking career, put on my Carhartts, and became a farmer.

 

I love that you and your dad are a father-daughter team. I, too, work with my dad and other family members, which is awesome but definitely takes work! Tell us a bit about how it is working side by side to your dad, and what challenges you face with that, if any 🙂

Luckily, my dad and I have always been really close. And, not just that we love each other but that we respect each other and maintain an open line of communication in all aspects of our relationship. For the most part, our duties have been fairly separate. He takes care of the day to day farming; irrigation, fertilizing, weeding, pruning, pest management. I am in charge of harvesting, processing, selling and administration. We combine on anything new that we want to do including new places to sell and new products to grow. In recent years he has been able to travel more and get ready for retirement. This has enabled me, with the help of my husband, to learn more about the duties that he has been in charge of.

 

American Flowers Week Farmer Feature: Glenwood Farms

 

Is it just you guys, or do you have a team helping out on the farm?

We don’t have any full time employees. However, we couldn’t do this all ourselves and regularly rely on a few hired workers to help when needed. Luckily, we have a lot of amazing farming neighbors who we job share with when they are at slower times of the year. It works out well for everyone; keeping people busy and employed. My husband regularly helps by mowing or setting irrigation as well as maintenance of our farm equipment.

 

Tell us a bit about your operation now-where are you located and how big is your farm? A virtual tour, if you will!

Our farm is located about 10 miles south of Hillsboro, in rural Washington County. It is a total of almost 60 acres and we are currently farming about seven acres in cut flowers.  It is mostly flat land with irrigation and easily assessable to the Portland Flower Market, making it an ideal place. It is just far enough from town that when the sun goes down and I leave the barn for the evening, you can see all the stars in sky and when you are packing up the van to go to market at 4:00am you are welcomed with the sounds of the birds singing a morning work song for you. And a straight shot to the market only takes about 30 minutes. It has taken some years but we have a pretty good set up right now with coolers and equipment that allows us to work efficiently and process our product in a way that will get it into the customer’s hands in the best condition possible.

 

American Flowers Week Farmer Feature: Glenwood Farms

American Flowers Week Farmer Feature: Glenwood Farms

 

Flower farming takes a special type of person; someone passionate, patient, and driven. What inspires you to do this on a daily basis?

This career doesn’t come without some sacrifices. I often leave our house in town after our kids go to bed to pick or prepare for market and wake up at sunrise to beat the heat in the summer on the weekends when my husband is home. I make late night trips to the flower market to deliver product for the next morning and try to do bookwork during nap time. But, it is in me to be a flower farmer and each day that I do it I feel so blessed to live my life. With each flower that I pick I honestly think about the florist that will buy it, that will use it in a design that will go into someone’s home or be used on a special day in their lives like a wedding. I feel honored to be a part of that. And, when my girls want to pick flowers from our garden with me and take them inside to make arrangements I stare at them with awe that they are appreciating what the earth is giving us and that someday they may have the opportunity to do something they enjoy. At the end of the day, we do need to make money and it isn’t always as romantic as it may seem but a lot of days it is really fun, I am able to learn something new, and I am proud of what I can offer.

 

What are your favorite varieties to grow and work with?

I love woodys. Anything that is odd and interesting or crazy or that you wouldn’t expect to see in a flower design. They are also fairly easy to maintain. You don’t have to dig them up like bulbs each year or replant like annuals. They can be challenging too. Sometimes they can have a limited vase life or are so unruly that they are hard to transport to market. We have been trying to diversify over the past few years adding more bulbs and more herbaceous perennials to our offerings. We want to be able to offer product year round and enough different things that we can retain our customer’s interests.

 

What are your hopes for the future of Glenwood Farms? Expansion, experimenting with new varieties, etc.?

There are definitely some varieties that we currently grow that I would like to get more of and I am always up to try something new. I foresee us planting more acres over the next few years. However, with our current work/life balance we are at a point that is manageable and our expansion efforts will be slow and steady. I want to make sure that we are always offering a great quality product and that we can fulfill our obligations to our customers.

 

American Flowers Week Farmer Feature: Glenwood Farms

 

Supporting local growers and educating people about what you guys have to offer is so important, and these days it seems like awareness is really spreading! Tell us a little bit about your experience and/or involvement with the American Flower Farming Community.

Although the time I am able to give to awareness seems limited, I am so thankful for some of the trail blazers in the Pacific Northwest that have been vocal and active promoting American Flower Farming. To be in such close contact with these amazing people, it is sure to rub off on you and I definitely feel more empowered not only as a flower farmer, but as a woman farmer, since I have had the opportunity to attend conferences and increase my leadership. I am in my first year as a director on the Oregon Flower Growers Association Board. This has enabled me to learn even more about the industry as a whole and given me some more direction on how I can possibly help new growers sell their product. I had the honor of speaking at the Small Farms Conference in Corvallis this last winter. I was able to make contact with some other flower farms in Oregon and learn what similar challenges we might have and how we can collectively overcome them. Just in the past six months I have joined some social media groups that collaborate and work together to further everyone in the industry and began an Instagram account that has opened my eyes to many new growers, farmers and florists. I am able to work with Wholesalers, like Mayesh, who are dedicated to the American Flower Farmers and support us by buying local.

 

Thanks so much for taking the time to answer some questions about your lovely family business! One final question, what advice would you give to someone thinking of starting their own flower farming business?

I think there are two things that I would say. “You can do it! There are a lot of great people in this industry that are able and willing to help.” and “Be ready to learn something new every day.”

 

Thanks again, Kendra, for sharing your lovely story. For more Glenwood Farms updates & photos, follow them on Instagram. Stay tuned for another farmer feature in the upcoming week, happy American Flowers Week!

Interview: Jenn Sanchez Floral Design

Jenn Sanchez Floral Design   

The lovely lady behind this week’s Instagram takeoverJenn Sanchez, is here to answer some questions about herself and her floral design journey! Continue reading to find out what inspires Jenn’s unique aesthetic and approach to flower design.

And if you can’t get enough, head over to Jenn’s Instagram to see more of her beautiful work!

 

So to start out, why don’t you tell us a little bit about yourself, and how you found yourself in the flower business!

I currently live in Ventura, California with my husband who also owns a business so right now ours lives are pretty invested in that. About how I got started…for my 18th birthday my mom filled out the paper work for a resellers permit because she thought I should try my hand at arranging flowers. I honestly didn’t give it much thought. I sporadically did the flowers for friends weddings in the few years following that. I’m not sure if I thought much about design or detail at that point. It wasn’t until I came across the work of such artists as Saipua and Amy Merrick that I realized…”Ooooo, this is also a form of art”. Sounds like a silly realization now, but that’s what got me serious about making it a career!

 

I saw on your website that you used to do oil paintings, which totally makes sense because before I even knew that, the images on your website and Instagram reminded me of paintings already… so unique and lovely. How do you think your background with oils and the fine arts helps you when you’re designing with flowers?

Toward the latter years of my lessons, I was drawn to still life paintings where you would choose (or bring in) props such as fruit, flowers, tableware, and arrange them however you wanted the subject to look. So I guess you can say I learned styling without knowing it. I remember being obsessed with things appearing effortless. I hated when things looked too staged. I am still very much so that way when I arrange. I always say that I want things to be “perfectly imperfect”.

 

Jenn Sanchez Floral Design

Photo: @ermling

 

How would you describe your aesthetic?

I feel like it’s constantly changing. I think even months ago I would have answered this question differently than I would now. I think part of that is because I decided (as a new years resolution) to be ok with my work defining itself which could mean it didn’t fit in one genre, per say. I don’t want to be pegged as “traditional” or “organic” or “modern”. More than key descriptive words I aspire to create work that makes people feel something. Not sure if that suffices for an answer!

 

Jenn Sanchez Floral Design

Jenn Sanchez Floral Design

 

I also noticed that your wedding services go beyond the flowers – what made you want to work with the bride on all aspects of her special day?

I think flowers can feel misplaced if all the other design decisions aren’t make in tandem with the florals. I didn’t want my clients to be paying for my services just for there to be a lack of cohesion when it can so easily be done right.

 

Jenn Sanchez Floral Design

Jenn Sanchez Floral Design

Above photos: @lunademarephoto

Jenn Sanchez Floral Design

 

Let’s talk tools – favorite florist tool, and favorite computer app you use in your business, be it social media, business organization, or anything else?

Bind wire! I just love it. Not the strongest BUT it hides so well for smaller installations. Favorite app, assuming this excludes the obvious being Instagram, I really like VSCO for editing photos. It’s allowed not just my work but the way I edit photos of my work to add personality to my artistic voice.

 

Jenn Sanchez Floral Design

 

You have a workshop coming up! Tell us more about that!

Ya! Really excited to be teaching a couple coming up. More info can be seen here: www.jennchez.com/classes

 

Have you always wanted to explore the education side of flowers?

Yes! I have spent many many hours googling and reading and asking lots and lots of questions to more seasoned designers and professionals. It’s made me value what I do that much more and the people who have taught me along the way. I think I always knew I wanted to give that back to people at some point. I am passionate about shared experiences and seeing people get excited about what they are passionate about. Having that be a commonality in floral design just sounds thrilling.

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

I would tell myself to take it easy. I tend to be a risk taker and dive headfirst into things, often too serious along the way. Part of that has been really good for my business, but I could have used a big dose of patience in all aspects.

 

Jenn Sanchez Floral Design

Interview: Christy of Colonial House of Flowers

Over the past two days, the lovely Christy of Colonial House of Flowers has been on our Instagram sharing her love of flowers! You may feel like you already know her thanks to her amazing captions that really told the story of CHOF, but if you want to know even more, keep reading for a more in depth look at this talented designer and the inspiring business she’s grown. Be sure to check out the CHOF Instagram as well for more Southern florals & charm!

So tell us a little bit about yourself, and how you got started in the flower industry?

I live outside Savannah, Georgia. CHOF team members all live in Georgia including Atlanta, Eatonton, Statesboro, and Nashville. I love my two children, Beatrice & Whitaker, more than anything (pictured below). And my handsome redheaded husband and black cat, Herschel. I was raised in the countryside of South Georgia, a place of uncompromising beauty. It’s always given me a sense of place. Its wilds have stayed with me even as I have grown. I know for certain that my love for making meaningful arrangements that are seasonal and intentional and real comes from my family—memories of gardening with my grandmother and crafting during the holidays with my mom and sister. I am fascinated with the rough hand of nature; positively convinced, that my roots continue to draw me to the uncultivated organic world, classic design, and unconventional materials.

Colonial House of Flowers Instagram TakeoverColonial House of Flowers Instagram Takeover

In 2012, I assumed ownership of a little nearly 50-year-old landmark flower boutique that was in my family, called the Colonial House of Flowers. I believe the spirit of my grandmother’s creativity and ability to resourcefully create something sophisticated flutters through everything I do. In 2014, Amanda Currier, my sister, joined the Colonial House of Flowers team. And my husband Brian Hulsey, who is an electrician, hangs our lights. It really is an affair of friends and family. I love this part! I love being a Chapel Designer. I am honored to be in the list of UGA 40 Under 40 most outstanding alumni. There are international bankers, world famous fashion designers and very accomplished professionals on the list. I think I’m the only florist ever to be on that list! And, it makes me smile!

 

Colonial House of Flowers Instagram Takeover

 

Seasonally relevant flowers, branches, and fruit, are the true medium of my art. I’m ever thankful for my grandmother who always sent me into the garden, who brought me a found plant as a gift, and taught me to dig bulbs, grow cuttings, and stop at random roadside stands on family travels. My mom, dad, and sister, have always believed in me, and my husband has been a constant source of praise and encouragement at all times! And though I studied journalism at the University of Georgia, I believe I am in my life’s true work, as I continue to help people bring simple beauty into their own lives—helping them create things that are sensual and evocative. See more about me here!

 

How about your team? It looks like you’ve got a close-knit group of people working together in your dreamy little studio!

Right on! We are so close. The team at Colonial House are seriously some of this industry’s most madly talented experts. The company includes artisans as young as 8 years old, teens, college students to 30 year olds to Carolyn who started the shop who is in her 70’s. Plus, Margie Tygart (my grandmother) who frequently forages, grows plants and sources vessels for us, yes I am for real, is 89!! The fact that this art is everlasting is the coolest thing. And that no matter what your age being authentic and original and honest is always appealing. Real is so rare these days. Our motto is it doesn’t have to be perfect to be beautiful. We keep a list of mantras like this to keep us true to our attempt to design without conforming, to live without fences and to inspire confidence, kindness and heart led intentions → Our Pinterest Believe Board

CHOF has been featured in publications including, Southern Weddings, Smitten, Paprika Southern, The Savannah Magazine, The Knot and blogs like 100 Layer Cake, Style Me Pretty, Ruffled, Botanical Brouhaha, and Flirty Fleurs among others. CHOF is regularly featured on Pottery Barn Inside & Out and Camp Makery blogs. Without a creative process that encourages grace and a cheerful team that is committed to extraordinary service and design to the last detail all this wouldn’t be possible. People who only care about themselves, the narcissists, don’t last long around here. If I had to describe our team, I’d say they are the most giving, bright people on the planet. Everybody is a cheerleader. The way everyone genuinely boosts each other up is so awesome!

 

Colonial House of Flowers Instagram Takeover

 

I saw that you have a little garden by your studio from which you bring in fresh clippings everyday to design with. Can you tell me a little bit about that? When and why did you decide to begin growing some of your own flowers?

My grandma and I once foraged wild Queen Anne’s Lace alongside an interstate to bring home for planting, and I’ve loved unceremonious materials ever since. Though the stateliest woman you’ll ever meet she prefers lichen and hand-plucked pinecones with her silver service. I, too, tend to focus on a timeless, elegance that is ethereal, moody and of the garden.

A statue called The Butterfly Girl was erected by the city of Nashville to honor her lifelong service of bringing flowers from her garden to well, to everything! To me, and my sister is the same, it just doesn’t look right if there’s not something in it that’s truly seasonal and that I gathered myself. My sister, who is on the CHOF team, is the exact same. She has been spotted on top of car with a broom handle gathering fresh Spanish moss! It’s not uncommon to see our deliveryman clipping the hedges of someone’s yard (with permission of course). Or, getting a package of something special from someone’s yard. I just have to use it. Even it doesn’t “match”. It means more to me that someone thought of me and took the time to clip it… so, if you spy something unusual in my work it might just be clipped from our garden or given to us by a friend! True story.

Every single arrangement I make has something I have collected myself, or someone has given me. It’s important to me.

 

Colonial House of Flowers Instagram Takeover

 

What is CHOF’s focus? More retail or do you also do weddings & events?

The doors to our flower shop opened in 1968…. And we’ve been making local flower deliveries ever since. Crazy, I know. But, we have an old-time full service flower shop. Brick & mortar. Our retail shop bustles daily with funeral, new baby, get well soon and just because orders. Plus, we have an in-house espresso bar. A corner shop located in the heart of the Market District of Statesboro, it’s busy! At a time when flower shops are going out of business every day.  It’s hard to believe but ours is burgeoning.  In fact, it’s been recognized by the University of Georgia as one of the 100 fastest-growing businesses operated by UGA Alumni. That’s out of all the businesses in the world. So, that’s fast growing!

Even though the foundation of our flower shop is in retail. We do weddings and events throughout the South almost daily. Elmer & Carolyn Phillips made the Colonial House of Flowers famous with their dramatic wedding work years ago — even back in the 70’s. You should see those pictures. Families have been using CHOF for years. Weddings & events continue to be a part of our brand and service list. The only difference is the addition of travel to our services, which allows us work in dreamy spots around the country. We hope to work in Paris this year!

 

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

 

How would you describe CHOF’s design style?

Classic with an unexpected twist. Raw. Real. Honest. Un-designed. Effortless. Brought together from the garden.

 

Colonial House of Flowers Instagram Takeover

 

Which flower varieties are you really excited about for the upcoming season?

Me? All of them, girl! I love all flower varieties. It’s true; I haven’t found one I didn’t like, yet. I am really excited about the gaining momentum of American Grown Flowers. Slow flowers speak to me. I am excited the movement is finally coming to the Southeastern United States. Um well, if I have to pick a fave it’s a Ranunculus. Or, a Peony or Freesia. Or, Blushing Bride protea. Really, anything Charity sends me. I love her pulls!

 

Colonial House of Flowers Instagram Takeover

 

Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself? If you’re using anything besides Instagram & Facebook, we’d love to hear what else florists are starting to use!

My favorite florist tool is an old school frog, a really good one. But, I don’t get to use them as often as I’d like. The oasis foam and tape is better for transport.

Our fans are incredible. We connect with them daily through Facebook, Instagram, Twitter, Snapchat, Pinterest and Periscope. Instagram and Pinterest are the ones we adore the most. What we enjoy most is collaborating with others in our industry to show people just how easy it is to incorporate flowers into everyday life, how easy it is to use things you already have on hand.

Our social media includes collaborations with other brands that we really, truly love. Some examples are Cameron Hughes Wine, Rosaprima Roses, Syndicate Sales, Camp Makery, Wedding Chicks, Style Me Pretty and Pottery Barn. I am enjoying our relationship with Pottery Barn the most! Pottery Barn Inside & Out blog has featured our flower making tutorials every season for the past few years like How To Make A Flower Girl Halo or DIY: Cake Stand Centerpiece. Our tutorials are also featured onCamp Makery. Check them out, you’ll see some Mayesh flowers in there!

 

What’s the most memorable or favorite event/shoot you’ve worked on?

Well, it’s not the most famous shoot we’ve ever done. But, the time my family came together to share my Grandmother’s pound cake recipe for Camp Makery and Pottery Barn is the one I treasure most. We all happen to be together in Nashville at the same time so my sister and I pulled it together on a whim. Javon Longieliere Photography met us in the middle of nowhere; actually it was the place where my parents got married, the day after Thanksgiving. Seeing all the generations in my Mother’s family together making the flower arrangements and setting the table is really special to me.

One of my favorite weddings was a French Industrial wedding in Atlanta. It was styled by my dear friend Lauren Weems of Camp Makery. My aunt and I did all the flowers at her Lake Oconee home. My Uncle kept us fed and in good spirits. And, my cousin and husband did the lights. We had the best time!

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

Dear Christy, Your greatness is not what you have. It’s what you give. So hang in there. Keep giving all the love and good vibes you’ve got to those flowers, those people, and yourself. Keep trying. Kindness matters and actions speak louder than words. You know this is gonna be tough. But you’ve done harder things. Keep being honest. Authentic. And you. Listen to that inner voice when you’re collecting and arranging and building your tribe. Lift others up and let go of the things that don’t matter. And stop apologizing for saying no. Your arrangements are going to reflect what’s in your heart – the people and the energy in there. So, appreciate all the love and gracious people in your life. Be confident, believe in yourself and give yourself grace. Be happy. There’s beauty everywhere when you stop looking for flaws. Life and beauty are fleeting so keep living it up and making things that mean the most beautiful to you!  You go girl! Don’t stop. Get it. Get it! 🙂 Xx! Christy

 

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

Interview with The Blooming Bud

The Blooming Bud Instagram Takeover

 
Happy Friday, everyone! If you follow us on Instagram, you probably saw this week’s takeover with Cynthia Sanchez of The Blooming Bud. She gave us a peek into her dreamy, Southern California floral designs, ranging from pretty pastels, to natural, foliage inspired designs, to cake… so many beautiful cakes! (Okay now I want cake). We caught up with Cynthia to ask her a few questions and learn a bit more about the designer behind the takeover. Be sure to check out The Blooming Bud on Instagram too!

 

To start, why don’t you tell us a bit about yourself, and how you found yourself in the flower industry! 

I am a wife and a mother to one beautiful twelve year old pit bull. Most days you’ll find me trying to run this crazy little business I call The Blooming Bud, but on my time off you’ll see me in my garden, doing yoga, or having fun with my husband. I have been doing floral design on and off for twelve years now. I started working at my first flower shop back in 2003, and to my luck it was a very nice high end flower shop which specialized in retail floral displays. Working at this flower shop is when and how I realized I loved working in a creative field. I think this is also when I realized how much I enjoyed creating beautiful things and working with my hands. After working here a few years and only being 19 or 20 years old, I didn’t know I could and would actually end up having a career in floral design. I ended up going to school and studying what I thought was the next best thing, Interior Design. While going to school I still worked on and off for different flower shops/designers on occasion. After graduating with my Bachelors Degree in Interior Design I landed a very good job at one of the top commercial design firms here in Orange County. While there were plenty of fun and rewarding things about being an Interior Designer, I would always remember that I was my happiest when I worked with flowers. Fast forward a couple of years and in 2012 I married my wonderful husband who has been with me since the very beginning of my flower career back in 2003. Once we got married, I had him to fully support and encourage me to follow my dreams and become a floral designer again. I jumped in head first in February of 2013 by starting this business and I haven’t looked back! Every year has been a blessing and every year has been better than the last. Next year I hope to be more adventurous with my designs and push some of my creative boundaries!

 

The Blooming Bud Instagram Takeover

Photo by @tiffanyamberphotography

 

While perusing your website, I saw that your degree is actually in Interior Design. Mine is too! I’m curious as to how your background in design comes into play now as a floral designer? 

I feel like my background does come into play a lot in my role as a floral designer, which always makes me really happy. Floral Design, like I mentioned, is what made me want to pursue something like Interior Design in the first place, and although I wasn’t happy having a career as an Interior Designer I did always enjoy the designing part of that job. I find that although I’m focusing on the florals now, I always jump into my designer mode in the beginning stages of my process with my clients and a lot on the actual wedding days as well. In the beginning stages while working with us, I always like to see what somebody has pinned in their inspiration boards. Some people don’t like to use Pinterest too much (because let’s face it, some of these boards are all over the place) but it really helps me see what kinds of things they like, what look or atmosphere they are going for, what kind of person they are, etc. I then try to enhance and improve some of those design elements in my own way. I still want to be true to their vision of their wedding, but I want to be able to use my expertise and design style to help bring that vision to life. This was a lot how I used to approach my design projects as an Interior Designer. I analyzed what the client liked and what they needed, I saw what we had to work with, and then I went from there.

 

How would you describe your design style? 

I would describe it as whimsically balanced. Not too tailored but not too extreme either. I love to use the different shapes and textures in fun playful ways but I find that I tend to balance my designs somehow. I like things to stand on their own and be unique on its own but I love structure at the same time so I tend to design with a lot of symmetry (whether it be where I place my flowers or the colors I’m using).

 

The Blooming Bud Instagram Takeover

Photo by @mallorydawnphoto

The Blooming Bud Instagram Takeover

Photo by @savanphotography

The Blooming Bud Instagram Takeover

Photo by @tiffanyamberphotography

 

What trends do you see happening in flowers right now? 

I’m personally seeing a lot more lush greens and wonderful textures as opposed to having more flowers and less greens in arrangements. I love this. All of my weddings are looking more natural all around (from the venues, to the dresses, to the flowers, etc.) and there is more attention being placed on details. 

 

The Blooming Bud Instagram Takeover

Photo by @tiffanyamberphotography

The Blooming Bud Instagram Takeover

Photo  by @lucymunozphotography

The Blooming Bud Instagram Takeover

Photo by @tiffanyamberphotography

 
Let’s talk tools. Favorite florist tool? And in terms of social media, other than Facebook & Instagram, are there any other apps you’re using, or are those pretty much your go-to’s?

My favorite florist tool would have to be my knife. It’s pretty much the one thing that you will always find in my hand. If it’s not in my hand, I’m most likely looking for it because I have lost it. Instagram and Facebook- Those are pretty much my go to’s. I’m embarrassed to say, but I don’t really know what else is out there or how to use any of it. LOL. There’s just so much out there now, it’s so hard to keep up. So let’s hope they continue to stay relevant!

 

What is your favorite or most memorable event or shoot you have been apart of? 

I would have to say being with Kate and Jose Villa in Kate’s Flowerwild workshop in Santa Ynez last year. The location was amazing (Alisal Ranch). Kate and Jose were so generous and are such an inspiration. Her spirit, both their talents, and all the girls I shared this experience with made that particular photo shoot very memorable to me.

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing? 

Be confident in your work, be confident in yourself, and don’t forget to have fun.

 

And incase you’d forgotten about  cake…

 

The Blooming Bud Instagram Takeover

Photo by @tiffanyamberphotography

Interview with Mayesh Design Star Shawn Michael Foley

Shawn Michael Foley Mayesh Design Star Interview

 

Last month, you got to know Mayesh Design Star Jerome Raska, and this month, we’d love to introduce you to our second Design Star, Shawn Michael Foley! His first video was posted earlier this week and has been a huge hit – if you haven’t seen it yet, but sure to check it out here!

 

Tell us a little bit about yourself and who you are, so our followers can get to know one of our 2016 Mayesh Design Stars a little bit better!

I’m a Wisconsin born floral designer, mentor and friend-tor living in Birmingham, AL.  I’m one of the lead wedding designers of HotHouse Design Studio.

My passion for creative expression and curiosity has fueled my drive in the floral industry. I am best known for my “Human Form Project.” An annually themed floral art/fashion series showcasing a fusion of beauty, blooms, and body.

I have been honored to have been published in several European magazines including Flowers World and Blomter.

My heart lies in education and I strive to push the art of flowers to sharp new places.

 

Shawn Michael Foley Mayesh Design Star Interview

Photo by BC Photography

How did you end up in the flower industry? Was it intentional, or did it just “kind of happen”, as many people in the business claim?

I fell into this industry quite by accident. I simply answered a want ad for a floral designer with absolutely no experience. They told me the hired me solely because of my personality, which is good considering I didn’t have a CLUE as to what I was getting into! After only a few months I started to fall in love with flowers and the industry as a whole and I haven’t looked back since.

How would you describe your design style?  What trends do you see happening in flowers right now?

I would say my style has a European tone to it.  I love to incorporate botanicals that aren’t just blooms and flowers.

 

Shawn Michael Foley Mayesh Design Star Interview

Photo by The McCartney’s Photography

 

Currently with Trends, in my market you are definitely seeing a split in styles. If it’s garden and gathered you are seeing a ton of greenery, they love it they want it can’t get enough of it.

OR!  They want super clean, classic, larger blooms like garden roses, peony, dahlias etc and little to NO foliage at all.

 

Shawn Michael Foley Mayesh Design Star Interview

Photo by The McCartney’s Photography

 

Favorite flower? 

My favorite flower really changes a lot.  I love so many of them for their different personalities. If I had to choose just one I am a huge sucker for a chocolate/black Dahlia. Sentimentally though, my favorite flower is the chrysanthemum.  I remember picking them for my grandma and grandpa before school when I was young. Their fragrance still reminds me of them to this day.

 

How do you hope to inspire your audience as one of our 2016 Mayesh Design Stars?

I want to bring Mayesh viewers a sense of fun and show them some fun tricks that are simple to pull off but look complex once finished. We all need to remember that we LOVE flowers and we can’t let the day in and day out aspect of the business let us forget that. Flowers are beautiful, fun and exciting! Let’s dive in together and create amazing floral things!

 

And as a follow-up, what do you want them to take away from your videos?

That one new trick that helps you land that client.  That one new idea that refreshes your imagination… and that one spark that refuels your passion for flowers!

 

Lastly, what is one piece of advice you’d like to go back and tell yourself during the first year of designing? 

It’s not a race, enjoy the journey.  Also, weird/funky does not equal good, self-editing is the key to success.

 

Shawn Michael Foley Mayesh Design Star Interview

Shawn Michael Foley Mayesh Design Star Interview

Shawn Michael Foley Mayesh Design Star Interview

Photos by BC Photography

Go Top