Archive For The “Interview” Category

Interview with Good Seed Floral

Good Seed Floral Design Mayesh Takeover

 

This week Good Seed Floral took over our Instagram feed & flooded it with beautiful images, but what really stuck out was their passion that shone through, not only for flowers but also for inspiring others by keeping it real and sharing their experiences — the good & the bad! Keep reading to learn even more about these two friends turned business partners and how Good Seed Floral came to be!

 


 

So tell us the story of Good Seed Floral… when & how did you both end up in the floral industry?

We feel like our story is so typical in the wedding floral industry! Basically we fell into it very organically- a lot of our close friends were getting married in 2012 (the year we graduated from college) and none of us had money for gifts/floral design so we ended up arranging the flowers for them! At first it was fun, but by the end of the summer we were obsessed and when one of the weddings was featured in Eugene Wedding Magazine we knew we had to go for it. Both of us have a background in art and finding a way to express that felt very natural.

 

What are your individual design styles, and how have you meshed them together to create the Good Seed aesthetic?

We are both drawn towards a garden, textural, wild/romantic style of design. And although our styles have both grown a lot in the past 6 years, we have stayed consistent with what we love. I would say Taylor brings more of the wild, textural side of our brand and I (Joanna) bring the more airy, romantic side. Together this is the epitome of our creative style!

 

Good Seed Floral Design Mayesh Takeover

 

Tell us what it’s like to work together! What are some of the challenges you face having a business partner in a creative industry, as well as your favorite parts about it?

Taylor and I were friends before the business started and we have found it to be the biggest blessing to own a business together! It’s fun to celebrate victories with someone we truly care about- beyond the business and see how it’s impacting our families + futures together. It’s amazing to know that even if Good Seed went away, we would still have that. Being 100% honest and transparent is the biggest thing we have to remember. It’s easy to let little things build up and create bitterness, but as soon as we’re honest (over a bottle of tequila most of the time haha) everything is better. It’s honestly a lot like a marriage in that way! We also have to make sure we make time to just be “friends” because it’s so easy to let our business always come first.

 

Good Seed Floral Design Mayesh Takeover

 

Your Portland-based studio also takes weddings in Austin, TX. How did that come about, and what is it like offering your services in two different states?

So we started doing weddings in both Austin and Portland about two years ago- one half of Good Seed (Josie) moved down there after her husband got a job and started networking + marketing to brides. We don’t take as many weddings down there, but since the seasons are so different it’s great to be able to get more November- April weddings if we want! Basically Josie lives down there for half of the year, then she and her husband come up to Oregon for the summer wedding season here! We are thankful to have friends in Austin who let us use their studio. It’s been so fun to do weddings in both places and experience the different cultures of each area!

 

We all know being in the wedding industry isn’t easy, but there’s always that something for each of us that keeps us in. What keeps you going and motived to live that flower hustlin’ life every day?

Ah! So many things! I feel like we have to have these things at the front of our business in order to keep our love for what we do alive for sure. First, our couples! Investing in our couple’s stories and their love for each other + being able to be a part of that is so so amazing. We are both so passionate about marriage and the beautiful picture of commitment that it is. There’s nothing better than getting to reflect that in our designs. Second, collaborating with other creatives! This feeds our souls and is one of the best parts of the industry in our opinion. Community is super important to us! The third thing that keeps us going is the ability to pass on our love of floral design + the confidence to express oneself creatively. Teaching is a recent passion, but it’s amazing to see our students thrive and gain confidence.

 

Good Seed Floral Design Mayesh Takeover

Good Seed Floral Design Mayesh Takeover

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, be it social media or business organization? Instagram counts (ha!) but if there’s anything else you’re using we’d love to hear about it!

Our favorite florist tool that we discovered recently is a rose stripper that saves us SO much time!! Stripping roses is pretty much the worst so when we discovered this we were so excited. It’s called the Hinged Stem Stripper and I know you can get them online! Another favorite are these clippers we get on Amazon called Sakagen Hand Creation Flower Scissors. They are the cutest and soooooo sharp. For business organization, we literally could not do anything without Honeybook. It SAVED us this year!

 

You recently hosted the first Floral Gathering which we posted about, and I absolutely love the collaborative nature of the industry right now… it wasn’t always that way! Can you speak to the floral community in Portland, and why you decided to host that event?

Yes!! The Portland flower community is seriously the best. We are each other’s biggest cheerleaders. I know when we’re having a rough day + say something about it we will have so much advice/encouragement/love pouring in. And from people who get it, which means so much more. Having that from the people around us who are supposed to be our “competition” is incredible. We wanted to reflect that with a day of creativity and design (and good food!). Together with Brier and Ivy we got to bring together so many amazing florists and create just for ourselves. And then we got to relax and enjoy it. It was the most beautiful, refreshing day.

 

Good Seed Floral Design Mayesh Takeover

 

Alright, you knew it was coming! Favorite flowers?

HA! The hardest question. It’s always rotating depending on what’s inspiring us, but right now it’s spring flowers like Spirea, foxglove, iris and Japanese anemone. They are so lush and romantic, but also fun and textural which is our jam!

 

What trends are you seeing start to emerge in the world of floral design right now? And are you a fan of said trends?

Right now, we’re seeing a lot of color trends for next year- mainly rust reds and copper. Which we LOVE! We had a good amount of weddings in the last year or two with neutrals and burgundy and while we love those colors, it’s nice to push ourselves creatively with different palettes. Working with flowers is a lot like painting to us.

 

Good Seed Floral Design Mayesh Takeover

 

What is one piece of advice you’d go back and tell yourselves during your first year as floral designers?

“Take yourselves seriously!” I think we struggled with feeling confident and like we were “real” florists in the beginning because we were self-taught. We looked around and felt like everyone else had it together but us. And while we had a lot to learn, we’ve realized that no one has it all together! We are all on a journey and giving yourself credit, even in the beginning, for being an artist and honoring that is so important in the creative industry. You have something that no one else has! Be open and humble, but have confidence in yourself + know your worth.

 

Good Seed Floral Design Mayesh Takeover

Good Seed Floral Design Mayesh Takeover

Good Seed Floral Design Mayesh Takeover

 

Thank you so much for having us on your blog!! We are honored to have this opportunity.

 

www.goodseedfloral.co

 

@goodseedfloral

 

hello@goodseedfloral.co

 

 

Mornings with Mayesh: Florists to the Field

Mornings with Mayesh: Florists to the Field

Watch the replay of our LIVE show, Mornings with Mayesh, as we answering your flower questions with my flower friends, Dave Tagge, Ryan O’Neil from Curate – formerly Stemcounter, and Jodi Duncan from SocialJodi. We covered some of Dave’s favorite flowers that are available now, how to handle accounting for your floral business, easy wrist corsage techniques, paying for ads on social media, and reposting other people’s images on your social media pages.

Also, we interviewed our special guests, Greg Campbell and Erick New, co-owners of Garden District, about their brand new book, Florists To The Field.

 

Here is the podcast replay:

SHOW NOTES
PART I

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • Latest flower 411
  • Dave showing some of his favorite flowers that are available right now

 

FLOWER DESIGN

  • From Claire: I am new at Floral arranging. I started a little more than two years ago. The most difficult for me has been making wrist corsages. It’s agony for me. Yet it looks so easy when I watch others do it. Do you have a simple way to make a wrist corsage? The most difficult of it is attaching the flowers to the wristband.

FLOWER BUSINESS

  • From Tarrah: What do successful shops do for accounting?  Being an artist, primarily, accounting is not my strong suit; and I’m sure that problem is common among shop owners.  Especially for smaller shops where the owner may be designing some or most of the time.
    • Ryan O’Neil from Curate gave advice on how to think about and handle accounting for florists.

MARKETING NEWS

  • From Jen: I would love to hear what social media platforms florists are paying to be on. Facebook boosting, ads, etc, Instagram, and google. What kind of monthly budget makes sense. What’s recommended? Do florists do their own social media or use a company?
  • From Jaclyn: What is best practice for reposting someone else’s images from Instagram? I noticed y’all do so on the company IG; do y’all comment and ask permission, etc?

 

Part II

SPECIAL GUEST – GREG CAMPBELL & ERICK NEW

Garden District co-owners Greg Campbell and Erick New

Garden District co-owners Greg Campbell and Erick New have a partnership of boundless creativity with an anything-can-be-done attitude, and they have navigated the vibrant labyrinth of floriculture together for 25 years.

The florists operate in tandem as architect and engineer, exchanging roles as needed. Greg is the architect—a persistent, alert perfectionist—while Erick is the engineer—a methodical strategist always prepping for the next step.

Be it a skyscraping installation or an unobtrusive centerpiece, they weave flowers and greenery into textural structures that bring people together for every imaginable occasion.

Their most recent project was publishing their new book, Florists to the Field, and I’m very excited to have them on chat all about it.

Welcome, Greg and Erick!

Before we dive into the excitement of the book, can you tell us a little bit about yourselves and how you both ended up in the flower industry?

  • We both fell into the industry as young men- I don’t think either of us would say “florist” as our profession if asked in High School. We were lucky enough to have been hired by a gentleman named John Hoover who revolutionized the floral market in our area

How did Garden District come to be? And how did you come up with that name? (I love it, by the way!)

  • Our original location was in an area of town called Central Gardens and we were close to another neighborhood named Chickasaw Gardens. Combine this with our affection for New Orleans and we came up with Garden District.

Last question before we get to the book because we can’t interview a florist without asking… favorite flowers?

  • Greg-muscari; Erick- lily of the valley

Okay so… why now? What inspired you two to take on creating and publishing Florists to the Fields?

  • it all started with us planning a photo shoot at a relatively new flower farmer we know in Mississippi. She was flush with flowers during the hot days of summer when the demand was low. We had a free weekend so we suggested a photo shoot to promote the farm’s bounty. While discussing how we would decorate the barn, our friend, the caterer Elizabeth Heiskell suggested having a dinner in the venue and turning this into an actual event. The ticket sales ended up benefiting the grower and we are proud to report that the farmer is in her third year of production. We were then approached by Southerly Media about the possibility of a book which would chronicle our visits to farms that provide products for our shop and create events at each facility using only their product. The farms determined how to use the party-one a fundraiser, another a surprise birthday party for the matriarch, another a “thank you” for clients. 18 months later, 12 farms in our area, across the country and afar, and we have the book!

Florists to the Field

Who is your intended audience, and what do you hope they gain from reading your book?

  • We are hoping the book appeals to a range of individuals. There is the person that gravitates to books with images of pretty flowers. There is also the customer that is interested in entertaining. Since each chapter tells the story of each farm- the history, their production, the owners- we feel the book would be of interest to others in our industry. Since these operations are a vital part of the 25-year history of Garden District, we hope the book could be helpful to other floral companies.

Tell us about the different people you collaborated with to write this book and your experience with them?

  • Our publisher, Southerly Media- we could not have done this without their guidance. Our writer, Christian Owen, whose words brought each chapter together.  We can’t say enough about our principal photographer, Sarah Bell. We did not have the luxury of shooting in a controlled environment like a studio. We were in fields, barns, sheds, in the rain, sun, cold and Sarah not only endured sometimes less than ideal situations but produced gorgeous images.

What was your favorite part of the whole process?

  • Connecting with the farms. In this day and age of emails, electronic billing, FedEx, et it is nice to interact with these people we have developed relationships with over the years.

Garden District co-owners Greg Campbell and Erick New - authors of Florists to the Field

I heard you have an exciting event that you are part of happening in September – do you want to tell us a little more about the event and what you guys have planned for it?

 

Where can everyone find out more about you and your book?

 You can grab your own copy of the book by following this link: http://bit.ly/FTTFOrder

 

 

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for June 12th at 10 am EST for the next Mornings with Mayesh – see you soon!

 

Mornings with Mayesh: Mood Boards & Debra Prinzing

Mornings with Mayesh

During Part I of this episode of Mornings with Mayesh, I demonstrated our custom Canva mood board templates that we created just for you. I review a very basic overview on how to update the templates with your business logo, inspiration text, images, and flower pictures. This easy to use app is great because you just need to upload your picture files or use the built-in stock photos. Another favorite tool that you can use to grab images, figure out color hex codes, and more, is SnagIt and I will give you a brief overview of how to use it.

To save a copy of the three inspiration boards to your own Canva account, click here.

For the second half of the show (Part II), our special guest, Debra Prinzing of SLOW Flowers, joined us. Watch or listen to learn more about Slow Flowers, American Flowers Week, the Slow Flower Summit and so much more. If you are interested in flower farming or just want to understand more about our the evolution of our industry, then you don’t want to miss this in-depth conversation.

 

Here is the podcast replay for Part II of the show. Part I is so visual that a podcast would not have made sense.

 

 

 

SHOW NOTES

 

PART I: MOOD BOARDS & INSPIRATION BOARDS

  • Demo Canva mood boards.https://www.canva.com/mayesh
    • NOTE: I realized after the live demo that you cannot use our design as a template directly from Canva, so I created live links for you to use and create a copy of the templates to your Canva account. Please visit the following link to get the links emailed to you: http://info.mayesh.com/mood-boards
  • We recently just published 3 mood board templates created specifically for you and your floral business.
  • These mood boards/inspiration boards/vision boards are perfect for planning flowers for weddings, corporate events, baby showers and everything else in between.
  • Another tool that my team loves, SnagIt

PART II: SPECIAL GUEST – DEBRA PRINZING

Today, we have a special and talented guest, Debra Prinzing. You may know Debra, as she is the creator of SlowFlowers.com, which is a free directory that helps consumers find florists, designers, studios and farms that supply American grown flowers. But did you know that she is also an award-winning author and speaker? Debra has written 10 books, contributes to many top publications, and is a wonderful speaker as you will soon see and someone that inspires me in my own floral career!

Here is her favorite quote is from Beverley Nichols, “…surely, if you are privileged to own a plot of earth, it is your duty, both to God and man, to make it beautiful.”

  1. Do you want me to start by telling everyone about what is SLOW FLOWERS?
  2. How did you become so obsessed about local, seasonal and sustainable flowers in the first place?
  3. What have you seen in terms of changing consumer attitudes about local and American grown flowers?
  4. What have you seen in terms in terms of changing focus on product sourcing among florists, retailers, wedding/event designers?
  5. What kind of metrics back up these conclusions?
  6. You’ve published an annual Slow Flowers forecast each January for the past four years. How do you track trends and/or predictions that influence the Slow Flowers community?
  7. Are you looking for suggestions? How can people share their ideas/predictions with you?
  8. You produce a lot of content — from your podcast and blog to print and digital stories for Florists’ Review. Tell us about your floral journalism? What gets you excited about writing or interviewing someone for a story?
  9. You have two big events coming up in late June. Tell us about American Flowers Week first — what is it and how can people get involved?
  10. What are you most excited about with this year’s American Flowers Week?
  11. Last year you started the Slow Flowers SUMMIT — tell us what that is?
  12. Who are some of your guests — and what’s got you excited about the event?
  13. How can people get involved in Slow Flowers? Where can they plug in?
  14.  Are you a floral designer yourself?
  15. Tell me something that you are obsessed with right now that is floral related?

Where can we go to find out more information about Slow Flowers and your other projects that you have going on? http://www.debraprinzing.com/

 

if you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for May 29th at 10 am EST for the next Mornings with Mayesh featuring special guests, Greg Campbell and Erick New, co-owners of Garden District who traveled to specialty farms throughout the U.S. and abroad to create, Florists to the Field, a stunning coffee table book that was recently published.

MDS Workshop Vendor Feature: Adorn

MDS Workshop Vendor Feature Adorn

 

With just two weeks left until our Mayesh Design Star Charleston workshop, we wanted to give a little shout out to one of our vendors, Adorn, who will be proving beautiful silk ribbon for all of the attendees’ bouquets. Here’s a little background on the Hawaii-based company:

 

 


 

 

Adorn is a handmade textile and fine art line founded by floral designer Mandy Grace and artist Nichola Moss. Their debut raw-edge silk ribbon collection was born out of an innocent curiosity. As a painter, Nichola had recently explored using silk scarves as her medium. Mandy was working in her flower studio alongside her mother-in-law and noticed an ethereal piece of silk stretched across an artist canvas. She asked Nichola if she had ever considered dying silk. The pair thought, let’s try.

 

Adorn merges art and nature, offering beautifully simple and organic adornment for wedding flowers and décor.  As a florist by trade, prepping wedding bouquets, Mandy found a continual five yard run of ribbon yields the least amount of waste. Each shade is dyed by hand, giving the ribbon a soft look and feel. The color variations contain subtle differences in tone, making every spool of ribbon unique.

 

Adorn now offers nearly 40 gorgeous shades of silk ribbon and a collection of gauze runners made of 100% natural fibers in eight soft hues to drape across a wooden farmhouse table at a dinner party at home or intimate celebration in nature. In 2017, Adorn debuted their line of textured wooden styling boards to satisfy the need for beautifully moody photo backdrops in the fine art film community.

 

Made locally in Hawaii.

 


 

 

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop vendor feature Adorn

Photo by @joelserrato

 


 

Our Charleston workshop is now sold out, but if you’re in the Seattle, Santa Barbara or Salt Lake areas, be sure to check out the details and save your seat to join us on tour!

 

 

Interview with Holly Chapple

 

If you haven’t heard the news yet, we’re so excited to announce that Holly Chapple will be joining us in Quito next year for our Mayesh Design Star International Experience! With twenty-five years of experience, Holly is a wealth of knowledge from both a design and business standpoint, and we can’t wait to share that knowledge with all of our attendees.

 

We caught up with Holly to ask her a few questions about herself and her journey in the industry!

 

 


 

 

Let’s start off simple – tell us a little bit about yourself, and how you got started in the flower industry? (Or maybe that’s not such simple question!)

I am a floral and event designer in Leesburg, Virginia, I am a mom of seven and run my business from home so that I can tend to the things happening in our family and at our house.  My parents owned and operated a garden center/produce market all of my life. We grew much of the product we sold. My father taught me how to make garlands, centerpieces, wreaths, and kissing balls so that I could help with the designing during holiday periods.  As kids, we spent our summers on the back of a truck selling produce or in the fields growing mums. When I married my husband and I landed on a property full of lilac, viburnum, peony, and hydrangea. Designing was a natural progression for me and it became the way I would support my family.

 

 

You have become so much more than a floral designer… can you talk about The Chapel Designers and what inspired you to start this network of floral designers?

This was a result of social media, I had been blogging daily for my blog, The Full Bouquet. This was 9.5 years ago, at the time very few designers were using this forum. Other small businesses began bonding with our studio because we were facing the same issues. Chapel Designers grew organically and out of need.  Today this organization brings so much support to its members, its all about a community of like-minded professionals but now we are family!!

 

 

Your husband is a big part of your business now too! How is it working so closely together? 

This quite frankly is often very hard. Evan is very black and white, the world of design is not. He tries so hard to bring balance and continuity to our team, but as all designers know at any moment an order can come in and we are all of a sudden up to our eyeballs in chaos; obviously, procurement of stems also causes chaos and lack of balance. However, his need for balance and organization makes so much of our company run beautifully. Evan handles the financials and the payroll thank goodness, but explaining to him why I had to source a precious out-of-season stem is not easy. Evan is also very much into growing and building, therefore his role of taking care of the farm is essential. He loves to enhance and advance the property. Since the farm is our greatest investment it really needs a fabulous caretaker.

 

 

What is your design philosophy? 

I love designs that are loose and airy, that shows a wide range of textures and colors. Full and lush!! For a great example, be sure to check out my Mayesh Pull Challenge!

 

 

Photo by Katie Stoops

 

How about business?

In it to win it. It’s important to me that the business is always moving forward. I know that as long as I am in business I need to keep advancing. I am always thinking of new revenue streams, this is one of my strongest business skills.

 

You have your hands in a lot of different facets of the industry, but what is the one part about it that brings you the most joy?

The love of flowers and people. It has become very clear to me that I love people as much as I love flowers.

 

I know choosing just one favorite flower is tough, but can you do it?? And if not, what are your favorite varieties right now?

NO chance, but Lilac will always be special to me as I started selling bouquets of lilac from my garden.

 

What wisdom would you impart upon any newcomers in the industry, just starting out in a small studio or shop?

This is a career for those that can’t help themselves, for those that are passionate about flowers. This is not a job for someone that thinks flowering is easy or fun. Most people do not realize the amount of physical or manual work involved.

 

What are you most looking forward to about our time in Quito, Ecuador?

Seeing the flowers and meeting new friends. FLOWERS & PEOPLE

 

Hope Flower Farm 

 

Interview with Plenty of Petals

Mayesh Takeover Plenty of Petals

 

 

This week we had the pleasure of having Kasia Mikulska of Plenty of Petals take over our Instagram feed, and she filled it with beautiful images of her favorite bouquets. Not only is Kasia a super talented designer, she is also the sweetest soul and I always enjoy working with her. So let’s get to know a little bit about the designer behind all of those bouquets…

 

 


 

 

Hey lady! So thrilled that we finally found time for you to do a takeover with us! Let’s dive right in… can you tell us a little about yourself and how you found yourself in the flower industry?

Thanks for having me! Let’s see.. it really happened organically because I was searching for it, trying to decide what to do with my life. You know, trying to find that “one thing” you’re supposed to be doing. I usually say that I did “art things” in college. Meaning, I dipped my toe in interior design and graphic design and I just really didn’t love either one of them. I really wanted to do something creative, but I just didn’t know what it was. The idea of graphic design, or interior design sounded fun (and I still love designing my house and making it a beautiful space!) but I just don’t think I would have enjoyed doing it for a living. The very first time I did flowers was for a friend’s birthday party. I just remember that it was fun and that people really enjoyed and raved about the flowers. That sparked a business idea and Plenty of Petals was born. The first year or so I really didn’t know what I was doing, but I was doing it! I worked at a family friend’s flower shop for a couple of months, and worked on starting my own business. I took every job I could and started doing friend’s weddings. I definitely had humble beginnings – doing flowers our of my kitchen sink, and making a big mess. All the knowledge I had when I was starting Plenty of Petals came from my mama. When I was little, she would take me on walks and point out flowers and tell me their names (she would also make me flower crowns by tying clovers or dandy lions together – because she’s pretty much the cutest!). Everything I learned I learned the hard way, which now, I’m really thankful for. I didn’t use any short cuts. Quickly Plenty of Petals because what it is today – a small boutique floral studio that focuses on weddings and events. I wanted to create a life-enriching business. I didn’t want my business to take over my life.

 

Mayesh Takeover Plenty of Petals

 

You’re kind of known for your beautiful lush bridal bouquets… why are they your favorite things to design (if they still are)?

I think I’ve always been perfecting my bouquet game because our studio focuses on weddings, and the bridal is most important floral piece for a wedding. It’s not an easy piece to create, because you’re making it in hand, flowers move, and don’t always do what you want them to or stay where you want them to. I always knew I wanted my bouquets to feel and look light and airy, and have a lot of depth and volume. I’ve changed my technique over the years, and feel like I’ll always be tweaking it and finding new ways of arranging.

 

Mayesh Takeover Plenty of Petals

Photo by @_mikeradford

Mayesh Takeover Plenty of PetalsPhoto by @spostophoto

 

How would you describe your design style or philosophy? 

If I were to use one adjective to describe the style and aesthetic – it would be feminine. I can’t help it – I’m a girly girl and I think that’s always shown in my designs. I try to have a very effortless and natural look to everything that I do. I never want it to feel forced, heavy or tight.

 

Mayesh Takeover Plenty of Petals

Photo by @spostophoto

 

Besides the obvious “romantic garden style” style (which I don’t think is going away anytime soon, phew!) what other wedding and floral trends are you noticing?

A lot of arrangements that are very floral and color heavy, with minimal or very little foliage, or “greenery” that’s colorful and that plays a big part of the color palette. Arrangements and bouquets with lots of super fun textures, and interesting elements, like dried grasses, aged ferns, and other unique elements. I’m also seeing arrangements, hanging and floor installations that are so wildly fun in shape and scale – it’s so exciting and inspiring to see!

 

Mayesh Takeover Plenty of Petals

Photo by @josevilla

Photo by @spostophoto

 

The Carlsbad/San Diego floral community seems like such a positive and collaborative group of young female designers! Can you expand on that a little, and how you all work together to support each other and lift up the design community?

I’m so grateful for the little flower community we have created. It’s so nice to be able to bounce ideas off of each other, share information/tips, and support each other. I always want to come from a place of abundance – there’s enough projects to go around, and I’m happy to see my friends do amazing things. That’s the kind of energy and community I want to be a part of. I want to be their supporter and cheerleader. I don’t see us as competing against each other – we all have our own different talents, and unique styles. It’s funny because I can usually look at a photo of a bouquet or centerpieces and I can tell who’s work it is – I’m like, “that’s my friend. I’m so proud!” These flowers babes are my real life friends and I feel so lucky to know them.

 

Can you answer the age-old question… all-time favorite flower? I’ll allow a couple, because even I can’t choose just one 😉

I’m gonna heave to pick a few – lilac, lily of the valley, and sweet peas. Basically, spring flowers that smell really really good! I grew up in Poland, where big lilac trees grew everywhere. My grandma had a huge yard with so much lily of the valley she didn’t know what to do with it. All of those flowers remind me of a childhood when I spend all day playing outside, climbing trees, and digging in the dirt. That’s what makes me the most excited – is seeing flowers growing naturally! Also, I don’t really ever have flowers at my house, but when I do it’s usually just a simple bunch of tulips, or a bundle of one thing that I stick in a glass jar or vase!

 

Mayesh Takeover Plenty of Petals

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing? 

Just to relax and be a little kinder to myself! I’m definitely a perfectionist and tend to be critical of my work. When I relax and allow everything to flow, it all seems to come into place. Most answers reveal themselves through doing, not thinking – and I wish in the beginning stages I just got my hands on more flowers and gave myself permission to explore – to play and have fun. The creative process is not always the easiest. I’ve always been so interested and curious about the creative process of others – I just find it so fascinating. I’ve met designers that are very confident in their work, and some that are very hard on themselves, so when I’m in a funk I just try to take a deep breath, let go and remember how thankful I am to have this beautiful job!

 

Mayesh Takeover Plenty of Petals

 

If you love Kasia as much as we do, be sure to follow Plenty of Petals Instagram for all the floral goodness!

 

Mornings with Mayesh: March 2018

Mornings with Mayesh March 2018 with Jodi Duncan

We covered some great topics during March’s Mornings with Mayesh show. During Part I, Dave and I talk about some of the amazing products that are available now and answered your flower questions. The discussion included: reviewing some regular roses that are similar to garden roses, ideas for good corsage/boutonniere flowers, thoughts on hardgood investments for budding businesses, sources for large containers, how to attract luxury brides, ads in Instagram Stories, and Youtube updates.

For the second half of the show (Part II), Jodi Duncan, of Jodi Duncan Designs and Socialjodi, joined me to chat about her thoughts on social media with a focus on how to get started, content ideas, and what social platforms you need to make sure you are utilizing. Enjoy and keep on scrolling down for the show notes.

 

Here is the podcast replays – Part I and Part II:


 

PART I

 

FLOWER QUESTIONS

 

    • From Gaye: What are your favorite “regular” roses that open up nicely to look similar to the expensive garden roses?  Any tricks of the trade when substituting? I know at the end of the day, there ARE no substitutes really!!
      • Hi Gaye, Great question! Actually yes, you can create this look with just about any nice standard rose that has a high petal count and opens nicely. I demonstrate a technique in my workshops on how to do this and I can show you guys here too. The standard white rose Polo opens up really nicely like a garden rose and so does Playa Blanca. Shimmer is another favorite of mine. The trick is to get your roses opening up ahead of time and gently use your fingers to relax them more.Also removing the center petals and exposing the filament, anther and seed grains gives that illusion as well. This is an excellent trick for wedding and event work and yes the roses will hold up.
        Polo Rose

        Polo Rose

        Shimmer Rose

        Shimmer Rose

        Playa Blanca Rose

        Playa Blanca Rose

        Peach Finesse Rose

        Peach Finesse Rose

         

    • What is exciting in the world of flowers?
      • http://www.mayesh.com/flower-411-march-2018/
      • When we think spring, we usually envision pastels and girly colors but there are so many cool spring flowers in the on-trend muted tones available now.
      • Butterfly ranunculus are gaining huge popularity. It is unique in having a having a lower petal count than the typical varieties we know. A more open aperture reveals the dark center and can somewhat resemble an anemone though come in a much larger range of bright and muted colors. Their petals are slightly reflective giving them a silky shimmer.
      • Tulips are always a spring favorite. I remember their little leaves poking out from the snow at the end of winter in Indiana and looking forward to warmer weather. Their fragrance always brings me back to my childhood in my mother’s garden. This variety is a Dutch grown black parrot. I love the dark moody aubergine tone and the scalloped texture of the petals.
      • My next superstars of spring season are the Fritillaria: I have 3 uniquely different varieties to show you, all imported from Holland via the Aalsmeer auction…
        • First is Fritillaria Meleagris. This varieties latin name is derived from Dicebox & spotted Guinea fowl and It is native to Europe. They have dainty little bell-shaped flowers born on short stems perfect for tucking into bridal work or short bud vases.
        • Second is Fritillaria Persica. This variety is native to Persia thus the latin Persica. It comes in shades of purple to greenish brown and this variety is fairly hardy.
        • The third variety is Fritillaria Imperialis also known as the skunk lily due to its pungent aroma. It is said that planting these in your garden will repel moles and mice. Folklore around this plant says that they were growing near Christ’s crucifixion and to this day still hang their heads in sorrow.
      • Check out these giant kale varieties grown in California. This giant cruciferous rosette is related to the cabbage family and loves this time of year for the cool nights and warm sunny days. It’s even kinda cool when they bolt out and get this oblong shape.
      • Peach Lisianthus from Japan… words just cannot do justice to this baby…
      • Lisianthus is native to the Southwest United States through Mexico to South America and is commonly known as Prairie Gentian.
      • Not a typical spring flower, I just wanted to share this moody, muted carnation variety called copper extasis
      • Last item comes to us from Chile. These blackberries add the perfect amount of texture and are cut at a young green stage to maximize vase life. This finger-friendly variety is thornless and has long sturdy stems for your designs.

 

FLOWER DESIGN

  • From Gaye: What are good flowers to use for corsages and boutonnières that will last a long time out of water, other than the usual suspects of spray roses, eryngium, waxflower, etc? I was surprised to see bracelets and bouts made with ranunculus and just wonder if there are some favorite “soft” flowers that last a long time out of water.  I like to make them up a day ahead…I loved the dog collar Kaylee made from sweet peas, that would be a beautiful crown. I’m guessing that would need to be made the morning of the event?
    • Almost any flower can be wired and made into a corsage true. As we know some flowers hold up better than others. Ranuncs actually are great for corsage work because of their high petal count and timeless garden look. Hellebores, nigella blooms, scabiosa blooms, blushing bride protea, strawflower, hyacinth and nerine blooms are all great and more unusual softer looking alternatives. Delicate flowers like sweet peas need to be definitely made the day of and spritzed with a floral sealer like Crowning Glory or similar. It essentially keeps the flower from transpiring as quickly. Most flowers hold up about 2 hours out of the water. You can get almost 7 with a product like Crowning Glory. If you want to see how this product works check out a post done Alicia of Flirty Fleurs. Alicia did a test on some notoriously difficult flowers out of the water and the results are impressive. It’s an OG product that has been around for years and I think every florist should learn how to utilize. Oasis brand makes a Foliage spray sealer as well.

 

FLOWER BUSINESS

  • From Sarah: Started my business for 4 months. Work out of my home. Do you think it is worth investing in a lot of hard goods? rentals and have a wide variety. Obviously close to my style?
    • Hi Sarah, Congrats on your new business! I would start slowly and build up your inventory based on your needs right now. I would also create a business plan and decide who your bride is what kind of market you are in first.Do you want to get into props and rentals as part of your business? Remember everything you buy for one wedding needs to make sense for future weddings or events. Props like Large urns, stands or columns which are usually a safe bet are things you can feel confident to invest in and know you will probably use repeatedly. Often centerpiece containers can vary bride to bride so you either can decide on 2 or 3 styles that you offer and leave it at that( a wide variety is not necessary) or you can end up amassing a collection of vessels you may only use once or twice. I think it’s best to begin curating your look and stay conservative initially. As a side note: It’s also a plus if you can sell the container with the design too. So many people like to take the florals home after an event.It’s often a challenge for florists at the end of the evening to get their containers back without destroying the flowers. This is why it’s always a good idea to use a liner that you can lift out of the original rental during strike.
  • From Gaye: What are good sources for large containers to be used for ceremonies? Statement pieces that don’t break the bank?
    • Hi Gaye, This has always been challenging for florists. You need something that looks elegant and weathered but not too heavy, waterproof with a deep enough bowl to hold the proper sized mache container that doesn’t cost a bazillion dollars. There are many companies that make urns and the trick is finding the perfect ones. Besides our usual wholesale floral suppliers like San Diego Wholesale or Floral Supply Syndicate my go to’s has always been Lowes or Home Depot for large outdoor garden urns. These are usually very sturdy are made out of faux stone material and are waterproof.  Ballard Designs, Pottery Barn and any home decor company Like Park Hill Collection (one of my favorite companies) as well.
  • From Rebecca: I’d love to get more higher-end bride’s who are not on such a budget. Any tips?
    • Hi Rebecca, What I am hearing is that you would like to attract higher-end brides.  There is an old saying “ Wealth attracts Wealth”  If you want to appeal to this kind of bride then that is the kind of business you need to be projecting. Are you yourself High-end? How have you curated your brand? What kind of work does your portfolio show? A lot of DYI or low budget weddings are not going to bowl over potential high-end clients.What is your minimum? Do you say yes and take every wedding that comes your way? Learning to say no to the wrong work for you is saying yes to the work you want. Target your focus to working with vendors who only work with high-end brides themselves. You will have to work hard to break into these types of circles. You have to think like the wealthy think.  It’s possible you may have to rebrand yourself and overhaul the look or work you are currently doing.Burn this word into your brain: Luxury. There is nothing cheap or budget-friendly about it. And another thing to remember, this is a very small part of the overall wedding market so you have to really have to take a laser focus to your approach here and make sure that you become the Luxury Vendor these brides want to talk to.  Make sure this is actually want you want, because working in this upper echelon of the bridal market is a whole different world.

 

MARKETING NEWS

  • Ads in Instagram Stories
    • https://business.instagram.com/blog/creating-compelling-ads-in-stories/
    • I’ve been stressing the importance of utilizing IG Stories and their latest biz blog post had some very interesting tidbits.
      • “As more than 300 million active Instagram accounts around the world watch and create Stories every day,2 Instagram Stories is becoming an increasingly powerful way for brands to stand out and inspire action.”
    • Quote from OpenTable: “Our Instagram Stories campaigns have proven to be some of our highest ROI campaigns to date, while also driving a significant volume of reservations. This ad format not only delivers performance but also effectively engages our best customers with crave-worthy content.”
  • Youtube adds new live streaming tools and features.
    • https://youtube-creators.googleblog.com/2018/02/updates-to-youtube-live-streaming.html
    • when you watch the replay later, the comments replay as well in conjunction so that you feel like you are watching live.
    • Youtube offers a live auto-captioning to live videos.
    • Adding new metrics –
      • unique viewers – can take a look at this number vs. how many subscribers you have, which videos that you have posted that your current unique videos are into and then keep on hitting hard there.

So I don’t have time for other questions today because I am bringing on our special guest. 

 

 

Part II

 
Ok, it is time for our special guest, Jodi Duncan, of SocialJodi. Welcome Jodi!
 

SPECIAL GUEST – JODI DUNCAN

 

  • Before we get started, tell us a bit about yourself.
    • I’ve been hanging around flowers since I was seven. So that’s 40 years…more than 3/4 of my life! I have way too much I still want to do and there are way too many people that I still want to help. Creativity is my oxygen. That process has given me longevity & passion that is sustainable. I think with the integration of AI and VR, the touchy/feely side of artesian creativity will be more important than ever. I am super intuitive & curious. I am also easily bored. In the past year, I got bored telling my own story (which is what every entrepreneur really does whether they recognize it or not….) and after the success with helping my Design Master account achieve some of their goals, it became clear I was pretty good at it.  I developed Socialjodi as a social media consulting agency to scale my ability to help other people with social media because it’s not going away. It’s going to get bigger and more important. I’m a practitioner. I’m doing it. I have case studies and things I have learned and applied that have gotten powerful results. I have accounts ranging from huge corporations to not for profits to small startups. I’m not just somebody that signed up for a few webinars and decided to start teaching this, although I do love a good webinar! I am in the trenches. I’m not removed from the process. I’m living it too. We are doing a live webinar on my Socialjodi facebook page at the end of the month where we are going to explore these things, so you can check us out there for more info.
  • Question from Jessica: I would like to hear from other floral artists on their favorite way to capture their work. I have a nice digital camera with DSLR but I feel like my images don’t capture my designs well and soI’m constantly trying to get the professional’s images hoping they were able to capture it.
  • What advice do you have for our viewers who want to get started in social media but aren’t sure where to start?  
    • JUST START. Don’t overthink it.  Get people to know, like and trust you. If you can’t create content because you think you have nothing to say (a LIE) then just document others content, and give them credit. If you don’t have confidence in your ability to DO, then DOCUMENT. Ask permission to use their content and give them credit. Social media is SOCIAL. People make the mistake of thinking is technical. IT IS NOT. I’d rather train your spunky 70-year-old meemaw on social media than your 27-year-old tech genius. Tech people are usually not very socially intuitive. Give me the person with the best personality…they will be your best person for your social media.  Social media is not a tech function. It’s a marketing function. People who misunderstand this make a huge mistake. It drives me ABSOLUTELY CRAZY. And it is shockingly common.
  • Do you think that all content that is shared by a business needs to be professionally created?
    • Depends on the content. If it is graphic design, fonts, logos than YES.  If it’s not, it at least needs to LOOK like it was professionally created.  There are lots of apps that make that possible. Weird design, blurry graphics and comic sans fonts are NOT ok. Bad design that is hard to read and has too much info, weird clip art, and no focal emphasis is a mess. It’s hard to overlook bad design in an industry that is aesthetically based. And there is no excuse for it.

      For video, there is a place for the polished and the precious. But keep in mind that society today understands reality TV. And most understand Snapchat. It’s not either or, but both. And if you can only do one, do the raw, shot from your phone.  Unless its just horrible, viewers will look past the imperfections. Engagement is more important than perfection. If you can tell a good story, your audience will love you no matter what.
  • Speaking of content – besides sharing pictures of finished work, which is probably the #1 piece of content that is easy for florists to create & share – what other content ideas do you think could work well? For example, what would be good video subject matter for florists to produce?
    • Cooler tours are awesome. Shop tours. Venue tours. Just quick videos on your phone. The quicker the better.  Goldfish have a 7-second attention span. Humans are 6 seconds. Keep it brief. Facebook LOVES video content that originated on their platform.

      The Mayesh rack pulls are perfect example of behind the scenes and telling a story. Or…how about pulling together elements of a tablescape? Walk them through the process…boxes arriving, piles of stems from processing, 24 hours of hydration. Behind the scenes. Transparency. The stuff that is white noise to us is fascinating to others. We are blinded to the magic of what we do. We take it for granted.
  • What social media platforms do you think is most important to florists?
    • Instagram, Facebook. Pinterest. BUT for the record, I think they are all important…it’s like asking me which child is my favorite.  It depends on the long game, of where you want to go, who you want to influence, where you are on the spectrum of social media. Beginners need to focus on Instagram & Facebook. People who have a good grasp on those 3 and are engaging consistently seriously need to look into youtube and podcasts and livestream. Instagram is HOT HOT HOT.
  • What social media platform do you think isn’t too important now, but will be important in a few years?
    • Podcasts. It’s time arbitrage. You can listen while driving, cooking, taking a shower, working out.  It’s efficient. It makes you smarter. It’s a win-win. If you aren’t listening to podcasts & subscribed to them, you should be. There are some brilliant people putting out amazing content. Go learn. It is an investment in yourself. Never stop learning.
  • Not related to flowers, what are you obsessed with right this minute?
    • Spring. Because I want to landscape my yard & finish the final stage of our construction/renovation project.  I want my yard to look like a dreamscape on the prairie. We have several acres with a large pond. I am beyond ready to get in the dirt and plant and groom and turn it into a sanctuary. I want to plant a few things to cut from along the way! Dahlias, peonies, hydrangea, cool foliages and branches too.
  • Find out more about Socialjodi at www.socialjodi.com!

 

 

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne. 

Be sure to mark you calendar for April 10th at 10 am EST.

Mornings with Mayesh Podcast

Mornings with Mayesh Podcast

If you are a fan of our Mornings with Mayesh show, then I have some very exciting news …. you can now listen to the Mornings with Mayesh replays via podcast!! You can find the podcasts in each of our show replay blog posts as well as here (see player below) and on podcast platforms like iTunes, Stitcher, and Google Play.

If you have not heard of Mornings with Mayesh, then I hope you check it out. It is a show where I get together with my flower friends, Shelley Anders and Dave Tagge, to disucss what is currently happening in our flower world, what flowers you need to check out, and answer your floral related questions – ranging from flower care, floral design, flower business, and marketing. In addition to including all of that great content, I try to bring on a special guest, as well, to discuss a variety of topics.

This is a show that you get to direct so I hope you can join us and always feel free to send in your questions, thoughts and ideas for the show.

 

 

Mornings with Mayesh: February 2018

Mornings with Mayesh: February 2018

During February’s Mornings with Mayesh show, we discussed some of the moment’s hottest flowers, how you can stay on top of new varieties, Tweedia care & handling, how to open peonies, best practices for preparing for a major holiday (like Valentine’s Day), how much to budget for advertising, what’s new with Instagram, and more along with chatting with our special guest, Eddie Zaratsian, of Eddie Zaratsian Lifestyle and Design! Keep on scrolling for the show notes. 

Here is the podcast replay:



SHOW NOTES

FLOWER UPDATE

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

Today our featured flowers are beautiful blooms imported from Japan and Italy!

 

Japanese flowers are gorgeous, on trend and in all of our Mayesh locations from December through May each year!

From giant sweet peas to unique ranunculus varieties to super tall gloriosa. No one does wow factor like our friends in Osaka Japan. The Naniwa flower Auction has quickly become a powerhouse of unique flowers with an incredible range of variety, And talk about vase life… We vase tested some of the giant sweet peas & gloriosas and they lasted well over a week and a half, that’s downright amazing for such fragile flowers.

Check out some of these photos of Japanese grown flowers:

NOEL RED COSMOS

BENISHIKIBU SWEET PEAS

NAME UNKNOWN

ORANGE HEART GLORIOSA LILY

And from our friends in Italy, check out these Giant Icelandic poppies and Giant tiger striped anemones available right now:

 

Pricing on our exclusive Luxe blooms can fluctuate so make sure to ask your Mayesh rep when ordering!

 

 

GENERAL FLOWER QUESTIONS

 

  • From Morgan: What is the best way to stay on top of new varieties coming to market and current flower lists available by month?
    • Morgan, your timing is impeccable, because we just recently launched our Seasonal Product Availability guide! This document contains 12 months worth of availability lists in one single document. Visit the link http://info.mayesh.com/flower-guide-offer to download the guide today. It’s great to use for your consultations, planning, and a great reference for onboarding new employees. But remember, that this is to be used as a guide only as we deal with Mother Nature and availabilities forever changing.
    • As for keeping up with new varieties, just having a great relationship with your Mayesh rep would be my advice. And have a conversation with them to let them know that knowing about the newer products is very important to you. Also, follow along on our blog and Instagram because we try to help keep everyone updated.

 

FLOWER CARE

    • From Jayme: My question is about Tweedia care. It has milky sap. Should it be processed separately? Will it affect the water in arrangements and shorten the life of other flowers? Is it toxic? What about other milky sapped flowers and vines. I use Tweedia a lot so I want to use it properly. Thanks!
      • Tweedia aka Oxypetalum Caeruleum is a relative of the milkweed or asclepideacea family. It is a beautiful flower but the milky sap is mildly toxic to humans and animals if ingested. It has also been noted to cause skin irritation or dermatitis for some people. As with any flowers that secrete sap, they should be processed and stored separately from other flowers until utilized in your design work. The sap can clog stems of other sensitive flowers and shorten their vase life.
      • There are mixed results with this but you can also cauterize the stems with a flame much like you do with poinsettias. This helps seal them so they don’t continue to leak there sap. Also cutting them and the rinsing them in very hot water works as well. Just keep in mind they don’t hold up out of water for as long as other flowers do.
    • From Roxanne: What are your tips for opening peonies with tight buds and anemones?
      • Peonies: The key here is to receive them well in advance of your event. A single bunch of peonies can have buds in different stages of development so they are going to need time and patience to stage for your event. Start out by hydrating them at room temperature. Remove all foliage under the water line and use a floral food intended for bulb flowers. As your buds begin to open move them into the cooler to slow development.
      • My advice is to only purchase peonies in season as well. Any other time of the year they are just too underdeveloped.
      • Anemones are nyctinastic or sensitive to light and will open better under bright lights. You can follow the same hydrating directions as peonies moving open blooms to your cooler to keep in stacis. They tend to open quite quickly at room temperature.
    • From Susanne: I recently used some tulips in a design. Is there any way to prevent them from drooping?
      • Tulips are phototropic by nature and will continue to stretch and grow towards any light source. Some say you can rotate your vases daily to keep them from flopping over in one direction or place them directly under a bright light so that they grow upwards instead. By nature, there is really no way to keep them from this behavior but if you cut them short in your arrangements it can help compensate for the natural growth and movement that will occur.
      • I agree I almost always plan to use them with the idea that they will move in the design so I either cut them shorter or play up the fact that they will naturally droop. some designers I have worked with have cut a small slit in the neck of the stem or have put a penny in the bottom of the vase apparently this helps straighten them out. Also allowing them to grow towards the light first and then arranging them later helps.

 

  • From Susanne: I also had some kangaroo paw and the pods seemed to “wrinkle”. Is that an indicator of aging or sensitivity to cool weather(40-50) degrees inside the building?
    • Anigozanthos or Kangaroo paw are prone to dehydration as the hairy stems create a lot of surface area for transpiration to occur. Try using a quick dip solution before hydrating in your favorite floral food. Your kangaroo paw should last 7 to 10 days in your floral cooler if hydrated properly.

 

 

 

FLOWER DESIGN

  • From Carie: Just curious how other small flower shops handle the valentine craziness.  How soon do they start their designing, both water-based and foam based designs?  
    • It is usually a good idea to prep all containers and vases at least a week in advance with tape, foam and chicken wire,etc.you can also make your ribbons, prep cards get all hard good ready. You can begin greening rose vases and containers 3-5 days in advance. If you have the cooler space you can also pre-design your floral designs as well up to 5 days in advance as long as you take care to change the water and are using hardier flowers like carns, lilies, roses etc..Florist know thy flower! Some are more delicate than others. It is also great to have a separate room with table set up and mapped out with days of the week for deliveries. to help you stay organized with your orders.A lot of florists even rent a large refrigerated semi truck to handle the extra volume of orders, but you can easily work 2-3 days ahead.

 

FLOWER BUSINESS

  • From Marsha: How do I decide how much of my budget should be spent on advertising if the majority of my bookings come from referrals from brides and venues?
    • The most common figure is 10 % of sales factoring in how much rent you pay. If you are in a choice location the thinking goes you may not need as much of an advertising budget because you are more “seen” If you already have good word of mouth and have a comfortable amount of business you may want to adjust that number. If you work from home and are just starting out you may want to up that number.
    • What Shelley just shared is a good rule of thumb to get started, but I can tell you although we are a different type of company than you, I do not spend 10%. My approach since I’ve helped build our marketing team from the ground up would be considered a little bit backward. This is a very simplified breakdown of the approach that I took:
      • look at what you want to accomplish.
      • what you plan to do to accomplish your goals – live events, inbound marketing, social media, print, direct mail, web, etc …
        • what do you think your ROI will be for each one?
        • don’t forget to figure out a way to measure your results.
      • look at the costs of the different avenues you can take to realize your goals, and look at what you can afford to spend.
      • You may need to pare down your plan or beef it up depending on what your research comes back with, but if you have to scale back some of your plans, you already have an idea of what you want to add to your marketing and sales funnel.

 

 

MARKETING NEWS

 

 

SPECIAL GUEST – EDDIE ZARATSIAN

  • First, before we dive into anything tell us a bit about yourself and your businesses?
  • Looking through your website, I see that you offer some things that are a bit different than your regular flower design … the Floral Subscriptions and Shop the Video.
    • Can you talk about how these offerings have peeked consumer interested and how successful both of these campaigns are?
  • Having gone through several dips in the market and still has remaining relevant – do you have any advice for the rest of us on how to ride the economic waves?
  • What are your suggestions for how to think out of the box?
  • What trends do you see happening in flowers right now?
  • A question from Carie: I would like to know what Eddie’s go to floral design is.
  • What is your most memorable event you have been apart of?
  • Lastly, after all of this talk about flowers, tell me something that you are obsessed with that isn’t flower related??

Here are the questions that we didn’t have time to get to during the show, but Eddie answered afterward:

  • Javier: How do you staff for larger events?
    • We have a full team but bring in free lance florists as needed.
  • Lita Alfaro Delacruz: Do you use freelance floral designers and if so how do you find them?
    • Yes, word of mouth, people reach out to us.
  • Bita Barzi: Are your classes gears towards florist or general public ?
    • I am a florist. – My teaching method/ skills are made to be understood by all hobbyist and professionals.
  • Jennifer Bleakley: Hi Eddie…What aspects of the floral biz are your fave and least fave?
    • Favorite would be the design aspect. Least favorite is the trash of it all. By that I mean the foliage and stems that aren’t used in the final piece.
  • Sharon Babic: Would you teach on line?
    • Absolutely! We currently have a YouTube channel that is teaching based. We have been looking at other methods of teaching online.

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne. 

Be sure to mark your calendar for March 13th at 10 am EST. See you soon!

Mornings with Mayesh: December 2017

Mornings with Mayesh replay

Here’s the replay of December’s Mornings with Mayesh featuring answers to YOUR flower questions and a Q&A with our 2018 Mayesh Design Star, Kaylee Young of Flourish! Also, be sure to watch to get an EXCLUSIVE discount promo code to use toward your 2018 MDS workshop tickets! Keep on scrolling if you are looking for the show notes. Enjoy and post your questions for next month’s show in the comments below!

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • https://www.mayesh.com/flower-411-december/
  • Happy holidays everyone! Christmas can get boring with the same color palette and evergreen scheme but there are ways to make it sparkle! Here are a few ideas for some higher end flowers and foliages.
  • Euphorbia fulgens is available now and can bring a modern flair to your arrangements. It is tall and has a dramatic arch that adds visual interest & movement and it comes in the familiar red and white seasonal colors. A relative to the poinsettia family, it bleeds that trademark milky sap. Make sure to wash your hands after handling this product as the sap is slightly toxic.
    EUPHORBIA FULGENS
  • Ranunculus are in good production from Holland and we are seeing a lot of the fancier Clooney and pom pon varieties returning to our inventories. Since these are sold on the auction in Aalsmeer, pricing can fluctuate and some *in demand colors are a little pricey. Always consult your Mayesh rep about pricing when procuring novelty flowers.
    RANUNCULUS POM PON
  • Amaryllis are more stylish than ever and make a gorgeous focal point in any arrangement. New varieties are showing up every year in crazy cool variegated patterns, unusual colors and some with multiple petals. My favorite is the green Valley variety, they fade to an almost perfect match to the Mayesh logo color.
  • What about greens you say? Well, there are lots of novelty alternatives to your standard Christmas greens being supplied by our friends in the Pacific Northwest and beyond. Why not try some Blue Spruce or gold Cryptomeria instead? Using novelty and unusual colored Christmas greens allow you to move out of the standard color palettes and create your own unique holiday style.

  • As always, visit our website to see the complete list of seasonal availability!
  • Question from Cari: I just was curious about this.  When I go to my local wholesaler and walk around the cooler, how can I tell which flowers are the freshest?  Is there a secret code?  Thanks!
    • First off, we only use the freshest flowers for filling pre-orders. By pre-ordering in advance you are guaranteeing that your order is being filled with only the freshest flowers! During our busy seasons, we encourage that you place pre-books 2 weeks or more in advance. If you choose to come in and shop our inventory, just ask your rep which flowers are the best! We stage our shipments as they arrive early in the week so it’s easy for our crew to pull pre-book orders and reserve those flowers for deliveries. If you are a regular walk-in client it’s easy to spot which ones are the freshest. Once a week we sort through our open inventory and eliminate anything that looks like it’s ready to perish. Then everything gets consolidated and merchandised. If ever in doubt, just ask your rep!

 

FLOWER CARE

  • What’s the best trick for keeping cut flowers as long as possible? I’ve been using pennies lately. Thanks!
    • There are many aspects to maintaining healthy flowers but we will cover the basics of temperature, food, and handling:
      1. First and foremost is proper cold chain management. Flowers don’t like temperature fluctuations and by maintaining a constant temperature between 36 & 42 degrees you are keeping them in stasis which greatly extends their shelf life.
      2. Use the right kind and amount of floral food. Know which flowers need a bulb food formula and which will take a standard solution. MORE IS NOT BETTER! Always follow the manufacturer’s directions.
      3. Always cut your stems at an angle with a sharp, clean implement. This helps with the uptake of water by not blocking the stem uptake. Don’t let water sit on the surface of leaves or petals as this can activate botrytis spores which are present on all flowers and greens. Keep your stems stored loosely in your buckets so that air can flow through them.
    • Keep your water and vases clean! I cannot stress this one enough. I always say if you would want to drink the water neither do your flowers. It is very important to change your water daily and keep it crystal clear-that means there are no bacteria clogging up the stems. This is the number one reason most flowers die prematurely. Gunky gross water is a sign that YOU are not properly handling your flowers and that they have been left to sit like that too long.
      Adding a few drops of bleach will keep your bacteria growth down. Keep those buckets and vessels clean. Residue can create more bacteria growth.
  • Question from Susan: Are magnolia leaves best stored in or out of water?
    • You definitely can leave them in water, they hold up well as a cut stem. You can also use glycerin to treat them (there are instructions online) to help preserve the leaves. Magnolia leaves will curl slightly as they dry in arrangements or in a garland. They can be stored for years if well cared for. You can also use a foliage sealant on them.
    • In Phoenix, we have a fairly quick turnover of greens. We dry store many of our sturdier greens in giant Rubbermaid storage tubs with locking lids. The bins keep the foliage from dehydrating and they can last up to a couple weeks before needing hydration.

 

FLOWER DESIGN

  • Question from Carrie: I have been designing for 17 years.  I feel like I put out really classy high-end arrangements and then for some reason I feel like I have never put together a flower arrangement and I struggle and work to bring it back up to my standards.  Sometimes it just never gets there.  The arrangement is ok, but does not have that wow factor.  Do other florists ever feel this way, and if so how do they get their mojo back.  Where do they go for inspiration?
    • This is actually a quite common phenomenon with floral designers and artists. Most of us go through periods when we feel really on fire and then, at other times like, we feel like we just got out of basic training and are all thumbs. I myself went through a period of burn out every 4-5 years as a designer and needed a recharge every so often.  The hardest part of being a florist maybe seeing yourself confidently and assertively. You must really know who you are, what your brand is and learn to curate that well. All florists feel insecure about their work.Take time to reinvent yourself if you need to, or take classes on design that are out of the box for you. Network with other florists( a wonderful thing I see happening with our younger florists), even doing a swap-the-shop trade once in awhile and see yourself from another florists friend perspective.We can all learn from each other…even those who think they “know it all” as designers. Staying relevant means staying fresh and looking at the world with open eyes.
  • Question from Erica: Please show us how to make the large 7ft floral hoops and how to prop it up.
    • There is a tutorial from our Mayesh design star Christy Griner on this one.
    • And we talked in more detail on how to go about creating the base on your own if you are so inclined. You can watch the reply here: https://www.mayesh.com/mornings-with-mayesh-november-2017/
  • Can you do a tutorial on a wildflower wedding bouquet?
    • I would be happy too! I see a new video design series in my future! I also teach workshops here in Carlsbad. I will try to put together a video for this and other bridal bouquets if y’all are interested.
  • Pantone just announced the color of the year to be Ultraviolet💜. It’s a great color, and I would like to see Mayesh’s approach to designing with it.
    • We will see if we can make that happen!

 

FLOWER BUSINESS

  • Question from Jayme: What does an average floral/wedding shop look forward to when purchasing from you versus other suppliers? I’m just starting out after a long career in a non-artistic but rewarding occupation. I have always worked with flowers but was mostly self-taught until I took a course last year. To gain experience I think I should intern and not necessarily take more courses, but more hands-on experience. I don’t want to run a full bridal business, but perhaps freelancing, photoshoots, events. Is interning a good idea? How do you go about finding a place to do this? I’m not sure other designers would hire someone with as little commercial experience on my resume. How do you even go about getting freelance jobs? Is it all word of mouth?I do love workshops and the skills and networking they provide. I don’t want to work in a shop. Any thoughts from your experts?
    • To address your first question: Mayesh specializing in working with wedding and event florists and designers. We carry an extensive collection of unusual and high-end flowers from around the world. We also have dedicated sales reps who are assigned to each of our customers. Those sales reps are like your eyes and ears in our warehouse. They can alert you ahead of time to the best products available as soon as they know about them.
    • We also do something unique in the industry called a My Mayesh Pull were we custom pull orders for you based on your color palette and budget. Check out our IG for more examples of this.
    • In regard to your other questions: the best way to get started in this business is either interning with studio and event florist and shops who specialize in wedding work. I would also work in a regular brick and mortar flower shop too because the floral business is very diverse and complex and there really is so much to learn. It is an art form but mechanics and certain skills must be learned to bring that art to life.
    • There are many online videos as well.Aside from our own which are top notch, look for European produced as well. European designers are trained very well and must pay special attention to proper mechanics.
    • It takes years of practice to not only hone your skills but your confidence as well. But if you are naturally artistic, good with color and proportions, good at accounting and business, marketing etc… and are ready for the hard work and grit it takes to be a florist you can fake it til you make it- well until you do! Best of luck to you 🙂
    • At Mayesh, you get sales reps who know all the trendy flowers, colors, and design techniques. You also get our epic customer service. We want you to be completely satisfied with your experience with us! My customers are my extended family and I want them to be proud enough of the services I provide that they recommend me to all their florist friends.

 

 

MARKETING NEWS

  • Question from Rebecca: My website doesn’t pull up on a smartphone looking like it looks on a computer. Is it worth it to invest the money to redo my website so it’s smartphone compatible?
    • My two cents: absolutely-most consumers will leave your site within seconds if they can’t pull it up on their smartphone. You can’t get that attention back. And make it user-friendly…they will leave if it doesn’t work well either.
    • Yes, yes and yes! I recently redesigned the Mayesh website and it was imperative that our new site was responsive – meaning that it adjusts itself based on the size of the browser – from a full-size monitor to a mobile device. Studies show time and again that user experience is critical to them actually staying on your site, so this is one component to that. It needs to be fully functioning on smartphones.
  • Instagram news – can you tell this is my favorite news to share?
    • Instagram Stories highlights on your profile page: https://techcrunch.com/2017/12/05/instagram-stories-highlights/
    • This is old news apparently and dates back to August/September but I’m just seeing it on my end for the last couple of weeks – but you can watch IG stories on your desktop!

 

KAYLEE YOUNG INTERVIEW

  • So you were first trained in a more traditional flower shop, and then learned from some studio designers like Tinge… how did both of these educational experiences influence your mechanics and design style? Do you think it’s a combination of the two?
  • What is your design philosophy / where do you draw inspiration?
  • Tell us a little bit about your mood boarding process and how it helps you as a designer…
  • What is your hope for each attendee to walk away with at the end of each MDS workshop?

 

 

Now we have a few announcements regarding our workshop. First, we finally can announce the Mayesh Design Star Flower Workshop ticket giveaway …. drumroll please …. the winner is Flower Girls in Thibodaux, Louisiana. You will receive a free US workshop ticket or you can apply that amount to our international workshop ticket!! Congratulations!

Next, we have a very special promotional code just for our Mornings with Mayesh viewers as a thank you for tuning in each month. Watch the video to get the code!

 

If you have any questions for next month’s show, be sure to post them in the comments below or send them via our contact page!

Happy holidays and have a wonderful New Year!!

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