Archive For The “Interview” Category

Mornings with Mayesh: December 2017

Mornings with Mayesh replay

Here’s the replay of December’s Mornings with Mayesh featuring answers to YOUR flower questions and a Q&A with our 2018 Mayesh Design Star, Kaylee Young of Flourish! Also, be sure to watch to get an EXCLUSIVE discount promo code to use toward your 2018 MDS workshop tickets! Keep on scrolling if you are looking for the show notes. Enjoy and post your questions for next month’s show in the comments below!

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • https://www.mayesh.com/flower-411-december/
  • Happy holidays everyone! Christmas can get boring with the same color palette and evergreen scheme but there are ways to make it sparkle! Here are a few ideas for some higher end flowers and foliages.
  • Euphorbia fulgens is available now and can bring a modern flair to your arrangements. It is tall and has a dramatic arch that adds visual interest & movement and it comes in the familiar red and white seasonal colors. A relative to the poinsettia family, it bleeds that trademark milky sap. Make sure to wash your hands after handling this product as the sap is slightly toxic.
    EUPHORBIA FULGENS
  • Ranunculus are in good production from Holland and we are seeing a lot of the fancier Clooney and pom pon varieties returning to our inventories. Since these are sold on the auction in Aalsmeer, pricing can fluctuate and some *in demand colors are a little pricey. Always consult your Mayesh rep about pricing when procuring novelty flowers.
    RANUNCULUS POM PON
  • Amaryllis are more stylish than ever and make a gorgeous focal point in any arrangement. New varieties are showing up every year in crazy cool variegated patterns, unusual colors and some with multiple petals. My favorite is the green Valley variety, they fade to an almost perfect match to the Mayesh logo color.
  • What about greens you say? Well, there are lots of novelty alternatives to your standard Christmas greens being supplied by our friends in the Pacific Northwest and beyond. Why not try some Blue Spruce or gold Cryptomeria instead? Using novelty and unusual colored Christmas greens allow you to move out of the standard color palettes and create your own unique holiday style.

  • As always, visit our website to see the complete list of seasonal availability!
  • Question from Cari: I just was curious about this.  When I go to my local wholesaler and walk around the cooler, how can I tell which flowers are the freshest?  Is there a secret code?  Thanks!
    • First off, we only use the freshest flowers for filling pre-orders. By pre-ordering in advance you are guaranteeing that your order is being filled with only the freshest flowers! During our busy seasons, we encourage that you place pre-books 2 weeks or more in advance. If you choose to come in and shop our inventory, just ask your rep which flowers are the best! We stage our shipments as they arrive early in the week so it’s easy for our crew to pull pre-book orders and reserve those flowers for deliveries. If you are a regular walk-in client it’s easy to spot which ones are the freshest. Once a week we sort through our open inventory and eliminate anything that looks like it’s ready to perish. Then everything gets consolidated and merchandised. If ever in doubt, just ask your rep!

 

FLOWER CARE

  • What’s the best trick for keeping cut flowers as long as possible? I’ve been using pennies lately. Thanks!
    • There are many aspects to maintaining healthy flowers but we will cover the basics of temperature, food, and handling:
      1. First and foremost is proper cold chain management. Flowers don’t like temperature fluctuations and by maintaining a constant temperature between 36 & 42 degrees you are keeping them in stasis which greatly extends their shelf life.
      2. Use the right kind and amount of floral food. Know which flowers need a bulb food formula and which will take a standard solution. MORE IS NOT BETTER! Always follow the manufacturer’s directions.
      3. Always cut your stems at an angle with a sharp, clean implement. This helps with the uptake of water by not blocking the stem uptake. Don’t let water sit on the surface of leaves or petals as this can activate botrytis spores which are present on all flowers and greens. Keep your stems stored loosely in your buckets so that air can flow through them.
    • Keep your water and vases clean! I cannot stress this one enough. I always say if you would want to drink the water neither do your flowers. It is very important to change your water daily and keep it crystal clear-that means there are no bacteria clogging up the stems. This is the number one reason most flowers die prematurely. Gunky gross water is a sign that YOU are not properly handling your flowers and that they have been left to sit like that too long.
      Adding a few drops of bleach will keep your bacteria growth down. Keep those buckets and vessels clean. Residue can create more bacteria growth.
  • Question from Susan: Are magnolia leaves best stored in or out of water?
    • You definitely can leave them in water, they hold up well as a cut stem. You can also use glycerin to treat them (there are instructions online) to help preserve the leaves. Magnolia leaves will curl slightly as they dry in arrangements or in a garland. They can be stored for years if well cared for. You can also use a foliage sealant on them.
    • In Phoenix, we have a fairly quick turnover of greens. We dry store many of our sturdier greens in giant Rubbermaid storage tubs with locking lids. The bins keep the foliage from dehydrating and they can last up to a couple weeks before needing hydration.

 

FLOWER DESIGN

  • Question from Carrie: I have been designing for 17 years.  I feel like I put out really classy high-end arrangements and then for some reason I feel like I have never put together a flower arrangement and I struggle and work to bring it back up to my standards.  Sometimes it just never gets there.  The arrangement is ok, but does not have that wow factor.  Do other florists ever feel this way, and if so how do they get their mojo back.  Where do they go for inspiration?
    • This is actually a quite common phenomenon with floral designers and artists. Most of us go through periods when we feel really on fire and then, at other times like, we feel like we just got out of basic training and are all thumbs. I myself went through a period of burn out every 4-5 years as a designer and needed a recharge every so often.  The hardest part of being a florist maybe seeing yourself confidently and assertively. You must really know who you are, what your brand is and learn to curate that well. All florists feel insecure about their work.Take time to reinvent yourself if you need to, or take classes on design that are out of the box for you. Network with other florists( a wonderful thing I see happening with our younger florists), even doing a swap-the-shop trade once in awhile and see yourself from another florists friend perspective.We can all learn from each other…even those who think they “know it all” as designers. Staying relevant means staying fresh and looking at the world with open eyes.
  • Question from Erica: Please show us how to make the large 7ft floral hoops and how to prop it up.
    • There is a tutorial from our Mayesh design star Christy Griner on this one.
    • And we talked in more detail on how to go about creating the base on your own if you are so inclined. You can watch the reply here: https://www.mayesh.com/mornings-with-mayesh-november-2017/
  • Can you do a tutorial on a wildflower wedding bouquet?
    • I would be happy too! I see a new video design series in my future! I also teach workshops here in Carlsbad. I will try to put together a video for this and other bridal bouquets if y’all are interested.
  • Pantone just announced the color of the year to be Ultraviolet💜. It’s a great color, and I would like to see Mayesh’s approach to designing with it.
    • We will see if we can make that happen!

 

FLOWER BUSINESS

  • Question from Jayme: What does an average floral/wedding shop look forward to when purchasing from you versus other suppliers? I’m just starting out after a long career in a non-artistic but rewarding occupation. I have always worked with flowers but was mostly self-taught until I took a course last year. To gain experience I think I should intern and not necessarily take more courses, but more hands-on experience. I don’t want to run a full bridal business, but perhaps freelancing, photoshoots, events. Is interning a good idea? How do you go about finding a place to do this? I’m not sure other designers would hire someone with as little commercial experience on my resume. How do you even go about getting freelance jobs? Is it all word of mouth?I do love workshops and the skills and networking they provide. I don’t want to work in a shop. Any thoughts from your experts?
    • To address your first question: Mayesh specializing in working with wedding and event florists and designers. We carry an extensive collection of unusual and high-end flowers from around the world. We also have dedicated sales reps who are assigned to each of our customers. Those sales reps are like your eyes and ears in our warehouse. They can alert you ahead of time to the best products available as soon as they know about them.
    • We also do something unique in the industry called a My Mayesh Pull were we custom pull orders for you based on your color palette and budget. Check out our IG for more examples of this.
    • In regard to your other questions: the best way to get started in this business is either interning with studio and event florist and shops who specialize in wedding work. I would also work in a regular brick and mortar flower shop too because the floral business is very diverse and complex and there really is so much to learn. It is an art form but mechanics and certain skills must be learned to bring that art to life.
    • There are many online videos as well.Aside from our own which are top notch, look for European produced as well. European designers are trained very well and must pay special attention to proper mechanics.
    • It takes years of practice to not only hone your skills but your confidence as well. But if you are naturally artistic, good with color and proportions, good at accounting and business, marketing etc… and are ready for the hard work and grit it takes to be a florist you can fake it til you make it- well until you do! Best of luck to you 🙂
    • At Mayesh, you get sales reps who know all the trendy flowers, colors, and design techniques. You also get our epic customer service. We want you to be completely satisfied with your experience with us! My customers are my extended family and I want them to be proud enough of the services I provide that they recommend me to all their florist friends.

 

 

MARKETING NEWS

  • Question from Rebecca: My website doesn’t pull up on a smartphone looking like it looks on a computer. Is it worth it to invest the money to redo my website so it’s smartphone compatible?
    • My two cents: absolutely-most consumers will leave your site within seconds if they can’t pull it up on their smartphone. You can’t get that attention back. And make it user-friendly…they will leave if it doesn’t work well either.
    • Yes, yes and yes! I recently redesigned the Mayesh website and it was imperative that our new site was responsive – meaning that it adjusts itself based on the size of the browser – from a full-size monitor to a mobile device. Studies show time and again that user experience is critical to them actually staying on your site, so this is one component to that. It needs to be fully functioning on smartphones.
  • Instagram news – can you tell this is my favorite news to share?
    • Instagram Stories highlights on your profile page: https://techcrunch.com/2017/12/05/instagram-stories-highlights/
    • This is old news apparently and dates back to August/September but I’m just seeing it on my end for the last couple of weeks – but you can watch IG stories on your desktop!

 

KAYLEE YOUNG INTERVIEW

  • So you were first trained in a more traditional flower shop, and then learned from some studio designers like Tinge… how did both of these educational experiences influence your mechanics and design style? Do you think it’s a combination of the two?
  • What is your design philosophy / where do you draw inspiration?
  • Tell us a little bit about your mood boarding process and how it helps you as a designer…
  • What is your hope for each attendee to walk away with at the end of each MDS workshop?

 

 

Now we have a few announcements regarding our workshop. First, we finally can announce the Mayesh Design Star Flower Workshop ticket giveaway …. drumroll please …. the winner is Flower Girls in Thibodaux, Louisiana. You will receive a free US workshop ticket or you can apply that amount to our international workshop ticket!! Congratulations!

Next, we have a very special promotional code just for our Mornings with Mayesh viewers as a thank you for tuning in each month. Watch the video to get the code!

 

If you have any questions for next month’s show, be sure to post them in the comments below or send them via our contact page!

Happy holidays and have a wonderful New Year!!

Slow Flowers Podcast feat. Pat Dahlson & Christy Hulsey

Slow Flowers Podcast Debra Prinzing Pat Dahlson Christy Hulsey

 

If you’re not a regular listener of the Slow Flowers Podcast then you probably missed last week’s episode featuring our very own 2017 Design Star, Christy Hulsey, and Mayesh’s CEO Pat Dahlson!

Debra Prinzing, founder of Slowflowers.com, attended our Mayesh Design Star Workshop in Portland back in October and used it as the perfect opportunity to sit down with both Christy & Pat and pick their brains about flowers. It’s a fabulous episode – Debra learns more about Christy’s flower journey, and has a fascinating discussion with Pat about the wholesale world and his thoughts on the Slow Flowers movement and how wholesalers & small American growers can work together.

 

Give it a listen and let us know what you think in the comments below!

 

Slow Flowers Podcast Episode 324

 

Mornings with Mayesh: November 2017

Mornings with Mayesh replay

Each month, Yvonne gets together with some of her flower friends for our Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this replay!

This month, Debbie Demarse of Eco Fresh Bouquet, joined us to share with you about her floral history, vision, the product design process, and how to become more eco-friendly.

Keep scrolling for the show notes that contains all of the questions, answers, and resources for your reference! And don’t forget to mark your calendars for December 12th for our next show!

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  •  https://www.mayesh.com/flower-411-november/
  • Peonies are back everybody! We are getting my absolute favorites, the giant coral charm. Reds, white and all the shades of pink are also available to spice up your weddings and high-end designs! These peonies are being imported from both Chile and New Zealand right now. They arrive to us in a tight state so remember to get them shipped early enough to open fully, *4 or 5 days.
  • Remember back in the 90’s when Martha Stuart said she was “bringing back the carnation”? Well, it took another 30 years of continued efforts but they are back in style AND in colors, we could have never dreamed about back then. You can view many of the new varieties in our online library!
  • Cotton has traditionally been used to celebrate the second wedding anniversary. We have it in our inventories now and it’s become very popular for wedding work, events or just a textural pop in any arrangement. One of our local florists incorporated it into some beautiful bridal bouquets that we will show you. A big shout out to Nicole Helle from The Wildflower AZ for sharing. I think it’s amazing the way the floral industry is evolving with the use of unique textural items like this.
  • Also arriving at a Mayesh near you, locally grown Kale. Kale likes the cool Pacific coast nights and warm days of fall to really proliferate! This kale is a decorative relative of cabbage family! These have also become increasingly popular in floral design due to their shape, amazing color and durability.
  • I wanted to remind everyone we are taking pre-books for Christmas wreaths, garlands, greens, flowers and plants. Call your favorite Mayesh rep and let us know If you need last year’s sales reports to help you plan your 2017 holiday purchasing!
  • From Michelle: How would you recommend caring for cafe au lait dahlias? I give the flowers a fresh cut and place them in a bucket of water. But I’ve noticed several times that the flowers on the outer edge of the water bucket wilt within an hour or two (before I even have a chance to design with them!)
    • Dahlia flowers have a lot of surface area and are prone to dehydration from transpiration (which is basically the flower losing moisture through evaporation). The key is in proper cold chain management and hydration including using a floral food intended for bulb flowers. Bulb flowers receive nutrients and hormones from their tuber, bulb or corm. After being cut these hormones become depleted causing premature flower death. Chrysal makes an easy to use food called  Chrysal Clear Bulbosus which not only has flower food and fungicide, but also the hormones that keep bulb flowers color from fading and petals from curling up.
    • A dahlia grower gave me the tip for Cafe au Laits – hot water! Bring water to almost boiling and then let it cool off and then place stems in for a drink…this only works with dinner plate varieties.

 

 

FLOWER DESIGN

  • How long do you soak your oasis?
    • Oasis or any fresh floral foam products only take a few minutes to soak through. The trick is to fill your basin with water first and then to gently lay bricks in until they sink.You know they are ready by the heavy weight of the brick. they should not feel light. Some brands have holes on one side to help speed up this process. Lay the side with the holes down first. Never push floral foam in to get it to soak quicker. This will cause a dry center and make it more difficult to absorb water. Also never press down or “smush” floral foam as this compresses it and also makes it difficult to insert stems. If you prep early in the day the foam will be ready for you when you start designing. Never leave floral foam in water longer than a week as bacteria can grow and cause issues for your flowers. Also clean your basin once a week with diluted bleach water to also inhibit bacteria growth if you use the same container continually.
  • We received many of the same questions from this month’s design video:
    • How did Christy make the large 7 foot circle? What is the bones made of?
      • EMT-Electrical metallic tubing
    • How did you hang the large hoop?
      • Christy says: “we’ve used chain, rope, and even propped. Here we used aircraft cable with a Y-hook (comes in easy to find kits). It’s industrial strength. This isn’t a Hobby Lobby kinda thing, you know? I get ours at an Electrical supply house.”
      • You can find the kits on Amazon as well.
  • When designing items for weddings, what items do you make first and how far in advance? I typically start with my wearables & sometimes centerpieces. But I always want the best flowers for my bouquets & tend to do those last thing…I’m not always sure what the best process is.
    • For me, I always start with the personals because I want to select the choices blooms for those pieces.  Because these are the up close and personal pieces I want to use the creme of the crop of what I have purchased on my product. So, like you, I want the best for those.Even if I don’t make them first, I definitely set aside those items.I also usually feel I have the best energy and focus when I start with the personals. They also get me really excited about the feel of the wedding. But there is no right or wrong way to start. AIot depends on the amount of space you have to work in, cooler storage space, how much staff you have to assist you and whether you have all your product in yet.
    • I have greened all my containers first and started prep work, like preparing oasis or chicken wire, any mechanics that can be done early in the week on Monday or Tuesday. All hard goods can be prepped and any rentals made ready. Most shops I have worked with from very small to large scale operations will usually start on WED for designing. There are many tools to help keep your flowers living longer (like crowning glory for example) but I think you find the system that works best for you.

 

 

FLOWER BUSINESS

  • Why haven’t you opened a location in Chicago?
    • I hear this questions all of the time and it always make us happy to hear that we are wanted and needed throughout the country. I don’t have an answer specific to Chicago, but I do know that we ship there!

 

 

MARKETING NEWS

  • Instagram Stories has hit over 300 million users … which is about half of all ov Instagram followers!! So if you haven’t started to used vertical video and pictures within Stories, then you need to start now.
    • Are you comfortable using vertical video?
  • And did you know that Instagram is now showing viewers Story previews when you scroll about half-way down your feed. Instagram is really pushing Stories and will be helping to entice people to view our Stories.
  • Facebook is going to shift from time spent to “time well spent”. For example, our latest design video has 70,000 views, but 3 seconds is counted as a view. So how many of those watched 85% of our video?? Marketers will need to focus on quality and engaging content, otherwise, we will probably start seeing low-quality content being pushed down and not shown.

 

 

DEBBIE DEMARSE INTERVIEW

  1. Can you tell me a bit about your background in the floral industry?
    1. http://ecofreshbouquet.com/
  2. How did you come to realize there was something missing in the floral industry?
  3. Can you describe the development process of the Sponge-Wraps and their initial intention of being solely for bouquet transport? I think your experience here could be of great interest to those who are listening who may have a product development idea.
  4. Do you want to talk a bit about the eco-friendly aspects of Sponge-Wraps and the rising trend within the floral industry towards more eco-friendly and sustainable floral practices  (slow flowers, American Grown flowers, etc.)?
  5. Did you reach out to other industry pro’s for product feedback after your initial development?
  6. How have you seen your product being used within the industry?
  7. Any last closing thoughts?

 

Mornings with Mayesh: October 2017

October Mornings with Mayesh

Each month, Yvonne gets together with some of her flower friends for our Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this replay!

This month, Jenn Sanchez of Jenn Sanchez Design, joined us to share with you about finding your creative voice, color & texture, social media for your biz and so much more!

Keep scrolling for the show notes that contains all of the questions, answers, and resources for your reference!

 

 

SHOW NOTES

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • http://www.mayesh.com/flower-411-october/
  • Fall is in full bloom! So many beautiful colors and textures becoming available so I’ll just pick a few of my faves…
  • Ornamental Peppers on the stem: These fun flower fashionistas come in shades of green fading to red, orange & yellow… they can even turn to shades of aubergine to black. Although they look tempting, it is not advisable to eat ornamental peppers.
  • Pumpkin tree is here! Its genus is Solanum Aethiopicum and it is actually a type of ornamental eggplant and is a related to the potato & tomato family of nightshade.
  • Rose hips are coming in steadily. These are the fruit of the rose plant and are high in vitamin C for you outdoor survivalists.
  • Sedum has started its color transition from pink to a bronze color, perfect for your fall arrangements. It is in the crassula family and is a relative to kalanchoes and other succulent plants.
  • Check out our blog for the complete list and as always, talk to your sales rep about all the cool seasonal stuff available now!
  • Melinda: Is there a good source for a year-round availability table on seasonal product??
  • During last month’s show, Sylvia asked what are we importing from Chile?
    • Because of Chile’s diverse geography both tropical and mountainous, they are able to produce an array of fresh seasonal flowers. They are known for their mass production of Carnations, chrysanthemums & alstroemeria. But, they also produce high end and novelty flowers. For instance, peonies are available from October through February, ranunculus and anemones are available from August through October and these are just a few examples of the on-trend flowers produced there when they are not available domestically. They are also known for beautiful tropical foliages such as calathea, ti leaf & palm leaves as well as tropical flowers like anthurium, heliconia & ginger.
  • Lee: Begonia Leaves – how do I prep them to keep them fresh? I love their look but they wilt so easily! Thanks!
    • Heather Cook from our purchasing department just started procuring these from an Oregon grower for us. She says the key is that they are stabilized immediately when cut by the grower. They do best in plain water with no floral food. The sugar in floral food can actually clog the stems. There are literally thousands of varieties of begonias. But, the ones harvested for foliage are usually the rhizomatous or cane stemmed varieties and are very sensitive to water sitting on the leaf surface. They are usually covered in small hairs that hold water and can cause botrytis to form. Iron cross begonia pictured below is one of the truly unique begonia foliages that we carry. Begonia foliage comes in a stunning array of colors and patterns perfect for fall.begonia leaves

FLOWER BUSINESS

  • Courtney: When buying a floral refrigerator for the first time, what do you recommend? Looking for something not crazy expensive but something big enough for at least the personals for a wedding to be refrigerated. Is there anywhere else to look beside craigslist and eBay? do you recommend buying something new so you can get a warranty? It’s hard to know what to buy since they are all pricey. I guess just wondering if there are any other options before buying it.
    • First I’d check with your local Mayesh branch, we hear a lot of inside info from our clients and most locations have an information board for clients to leave help wanted and for sale flyers etcetera. You could also try Facebook marketplace https://apps.facebook.com/marketplace  or any number of online shopping websites. Google search could be your next best friend!
    • Coolbot (https://www.storeitcold.com/)

 

FLOWER DESIGN

  • Question from Courtney: I was wondering what the best mechanics are when using bigger and heavier items like Pampas grass to go around an arch or Chuppah (all the way around.) Basically heavier things that you can’t really use oasis with. If there’s an easier way than attaching each stem individually that would be amazing. We’ve been seeing a lot of the pampas grass going all the way around arches and with  a lot of pampas grass (super wide taking up a lot of space.) Curious how to get that to stay on and how to have it fan out by using multiple stems to cover a lot of space.
    • Paddle wire, zip ties or even duct tape will work! You can tube stems of more fragile flowers if need be. Just remember to finish your work by covering your mechanics with flowers, foliage or moss.
    • Eco Fresh Bouquet wraps: http://ecofreshbouquet.com/
  • Question from Courtney: How to get signage decor like with garlands or just greenery and some flowers to stay on acrylic signs, wooden signs (i hear people staple them,) and other materials would be interesting to know how to get it to stay and look droopy (like they all do on Pinterest.)
    • Pinterest is an awesome tool for sharing but not always reliable for representing reality. You could try using dried, preserved or “everlasting” florals. The industry is starting to fabricate some real life like replicas and most vendors will ship nationwide. Check out The French Bee, a Phoenix favorite for life-like artificial florals.  http://www.thefrenchbee.com/  If you are a purist at heart and only fresh materials will do, choose hardy foliages like lemon leaf or camelia for your base and refresh the florals as needed. Using a “cold glue” like Oasis floral adhesive is the best way to avoid color changes in live products that can occur with hot glue. You could also try Oasis U-glu dashes, a two-sided floral adhesive medium. Oasis products website: https://oasisfloralproducts.com/
  • Question from Courtney: A wrist corsage tutorial would be awesome. There are so many ways to make them so it would be great to find the most simple and efficient way.
  • From Carie: HELP!  I always use a bouquet holder for my bridal bouquets and cover the handle with stems for a faux hand tied.  Do you have any tips for using sunflowers in a bouquet holder???  

 

MARKETING NEWS

  • Instagram is making changes!
    • IG Stories is coming to your desktop – I don’t have it yet, but I cannot wait for this to happen.
    • Audio is on autoplay for Instagram videos – you can toggle it on or off during your Instagram session. So it turns it off when you leave the session and you will have to tap on and it will remain on during your session unless you tap off. This does not affect IG Stories. Pretty fun!
    • Did you hear that IG is testing a new layout of your grid? As we all know, currently the layout on your profile is 3 pictures across each row, but soon it is possible that we will have 4 images per row. For many creatives that carefully curate or post extra large images with the smaller pictures, this will shift things off a bit.
    • The last bit of IG news, is that users are seeing filters for your live videos. Do you have it? Have you used it?

Ok, so I’m very excited for our next guest. Jenn Sanchez is a super talented designer with a background in oil painting having been drawn to Dutch Masters still life vignettes as well as modern conceptual art. She has focused on the art of floral design and loves to recreate natural environments with flowers and foliage. Today, Jenn is going to talk a little bit about her journey, her design philosophy and about how she uses tools like Instagram to grow her business. Welcome, Jenn!

JENN SANCHEZ INTERVIEW

  • Welcome, Jenn! First, can you tell us a little bit about yourself and your floral design business?
  • Can you share your philosophy on how to find your creative voice and sticking to it?
    • No one knows exactly who they are at all times and what they want, and that’s ok. But you have to know who your brand is. Who your audience is.
    • The importance of being authentic, finding and staying true to your vision
    • The importance of embracing failure, you cannot succeed until you accept mistakes will happen but the risk is worth the reward. I was always (am still) afraid of failing but more afraid of not even trying.
    • The importance of being resilient, not allowing failure, comparison, or harsh critics bring you down.
  • How do you use color and texture?
    • My aesthetic, why I am so drawn to color. I think any artistic expression should make you feel something and color does that so well.
    • Transitioning color by grouping like tones, took me time to realize this (also a sidetone of using those designers that inspire you to educate yourself. If you like a photo on Instagram or a magazine, ask yourself “why”. This is how I learned about color blocking).
    • Using interesting texture, challenge yourself. Buy one bunch of something you are nervous to use and see how you like it. Don’t be afraid to experiment.
  • Jenn, you have quite the following on Instagram, has this helped your business grow?
  • Do you use other social media platforms?
  • Other tools: https://www.planoly.com/
  • Do you take your own pictures and do you have any pointers for our listeners on how to put their best foot forward with photographs?
  • Yvonne: Jenn, tell us where we can find out more about you and what you are up to:

 

 

If you think of new questions, you can post them in the comments below.

Be sure to mark your calendar for November 7th at 10 am EST.

 

Other resources that were mentioned during the show:

Floristas del Mundo is a flower group in Spanish and English: https://www.facebook.com/groups/223198098076057/?ref=br_rs

 

 

 

Get to Know our 2018 Design Star

 

By now you probably know that our 2018 Mayesh Design Star is Kaylee Young of Flourish by Kay, so we thought now was a good time to get to know Kaylee a little bit better and learn about the designer behind the flowers!

We hope you enjoy spending a few minutes with Kaylee below, and can’t wait to share next year’s workshop tour dates with you all in the very near future!

 


 

First of all, congratulations! We are beyond excited to have you board as our next Design Star… it’s going to be a fun year! For everyone dying to know more about you, can you just give us a little background on yourself, and how you ended up in this crazy wonderful world of flowers we find ourselves in? 

When I was 18 years old, I took a career aptitude test in college to help me determine which career was right for me, and the top career that was considered for me was ‘Florist.’ I’d literally never thought about flowers before, but I was intrigued by the idea so I signed up for a beginner floral design course at night. That’s when I decided I liked flowers and I really wanted to learn floral design. After that I bombarded the flower shop by my house, dropping off resumes every 6 months or so until they finally hired me! Took about 2 years, but I wore them down haha! After working in shops for 3 years, I moved over to the event floral side of things and started my own business, Flourish. It’s been a crazy ride but I just love what I do so much now. I can’t imagine living a life where I’m not designing and styling and creating beauty. I feel so fortunate that I get to do this for my career.

 

Can you talk about your style & design philosophy?

My design philosophy is all about creation & curation. I’d say beautiful floral design is made up of 50% the curation of the flowers and materials, and 50% creating the design with good technique. Being very intentional about my inspiration and ideas, and thoughtfully preparing my flower order has helped me to refine my design skills so much and produce the best results I possibly can.

I also believe being a good floral artist is a balance of striving for perfection and just ‘winging it’. I had to learn to trust myself. But once I did, that’s when I started creating all my best work.

My style is a mix of maximal and minimal design (is that a thing?) There isn’t necessarily one type of design I really love. I just love when everything looks pieced together perfectly, when the design feels like it makes its surroundings come to life, and the colors and product chosen compliment each other nicely. My goal is to come up with a feeling for each arrangement that I make and to make it match the scene that it will fit into perfectly. I like to challenge myself to use new types of flowers, or add more flowers, or less. Sometimes the design ends up totally different than what I thought it would in the beginning. But as long as I get the feeling of the arrangement right, I feel good.

 

Mayesh Design Star Flourish by Kay

 

Cliché question, but I love hearing the unique answers people have! So… where do you draw your inspiration from?

Most of my inspiration stems from something small. Whether it be a single bloom, or a striking color, a feeling I get when I look at a photograph, or an outfit on the runway. My inspiration usually starts as something small, and then I build around it with more ideas. I love going into the city for inspiration. I like to people watch and feel the energy there. It makes me feel inspired and like anything is possible. I also like to watch other artists work on things and read about their stories. I literally know nothing about making clothing, but whenever I watch the show “Project Runway” I always walk away thinking,”Yes! If they can make clothes out of stuff from the hardware store I can do anything!”

Another thing that I think is really important, is admitting when I feel worn out or uninspired and just throwing on some sweatpants and binge-watching The Office with a pint of Ben & Jerry’s. By learning to take breaks and turning down some jobs when I feel burnt out helps me to feel inspired and to feel energized when I want and need to be.

 

2018 Mayesh Design Star Flourish by Kay

 

We are all about educating and being a resource for our customers, both new and old. What are your thoughts on education within the industry, and why do you think it’s important?

I think floral education is so important! It can be difficult to attain all of the knowledge that is out there about flowers. There are so many flower types and techniques and there is no one particular way to do anything or even learn anything. I think one of the best ways I’ve learned is by watching other florists (all with different styles and techniques) design and work and taking my favorite ideas from each person to come up with my own technique and style. I love that Mayesh strives to be a resource, too. It’s been amazing shopping with a rep who can suggest things I’ve never heard of and send me pictures, or I can look through their flower library online. It’s helped me to learn so many new flower types and new things being able to ask my Mayesh rep any questions I might have.

 

What are you most excited for next year as the Mayesh Design Star?

I am so excited to collaborate with Mayesh to deliver some amazing workshops! It is going to be SO MUCH FUN! I’m excited to meet everyone and learn about them and what makes them feel inspired, and create some beautiful things together.

 

Mayesh Design Star Flourish by Kay

 

Okay, this can be totally unrelated to flowers! What is a random or fun fact about you, to get to know the person behind the design?

A fun fact about me is that I HAVE to have my diet coke & gummy candy before I start arranging flowers. It’s like a ritual now. I go to the store and get my drink and my treats, blast some music, and I’m ready! That’s how I start out designing every time.

 

Mayesh Design Star Flourish by Kay Brian Whitt Photography

Photo by Brian Whitt Photography

Mayesh Design Star Flourish by Kay Lauren Balingit Photography

Photo by Lauren Balingit

Mayesh Design Star Flourish by Kay

 

For more of Kaylee’s work, make sure to check out her Instagram!

 

Interview: Sarah Pappas of Fresh Cut Detroit

Fresh Cut Detroit Mayesh Instagram Takeover

 

This week, we had our first ever farm Instagram takeover with the lovely Sarah Pappas of Fresh Cut Detroit. Sarah took us on a two-day flower adventure, telling the story of her Detroit based farm, introducing us to her crew, and sharing her philosophy on sustainable farming practices. Sometimes it can be easy to forget all of the blood, sweat, tears and love that go into each beautiful flower you see in our buckets, so we can’t thank Sarah enough for using our platform to share her knowledge and spread some flower love (and during American Flowers month, nonetheless!)

 

Though we learned a ton during the takeover, we still had more questions, so continue reading to get to know even more about Sarah & Fresh Cut Detroit!

 


 

Hi Sarah! Thanks for taking the time to answer a few questions so our followers can get to know a little more about your farm after this week’s takeover! To start off, can you tell us a little bit about yourself, and how Fresh Cut Detroit came to be?

Hi Mayesh, thanks for letting me take over your IG feed! I’m Sarah Pappas, the farmer & founder of Fresh Cut Detroit, a flower farm in the city of Detroit. I’ve been doing farming & gardening work in some shape or form for over ten years. I’m a hardworking, fun loving, compassionate, ambitious farmer. I value a give-and-take relationship with my land, my crops, and my crew.

I’ve had a lucky, interesting life that’s given me a world of experiences in farming & gardening, education & empowerment, community living & loving. Fresh Cut Detroit Flower Farm is the product of these experiences plus the vibrant, pulsing moment of time & space that is the city of Detroit’s urban agriculture movement. I wouldn’t trade this space & time for any other in the world.

 

Tell us a little bit about your operation – where are you located and how big is your farm? A little virtual tour!

Fresh Cut is ¼ acre on a corner at the edge of the historic residential neighborhood of Woodbridge. We’re a couple miles northwest of downtown Detroit, a short walk from the campus of Wayne State University. You can see our hoophouse from a block away, and as you approach you start to see the bright colors of the annuals in the west beds. Our farm dog Ruti will bark at you as you walk along the fence, under the big elm tree that keeps our house cool, and to the east beds where our earliest self-seeded annuals & biennials are planted. The east beds cozy up to a wild woodlot area where we forage crops like motherwort, dame’s rocket, and wild sweet peas.

 

Fresh Cut Detroit Mayesh Instagram Takeover

 

Do you have a team helping you out at Fresh Cut Detroit?

I have a lot of people helping at the farm, thank goddess. This year, on our crew we have an assistant manager, a design/delivery person, 2 farm crew members, and 2 youth crew members. Detroit has a historic, thriving Urban Agriculture community and my skilled labor is hired from this pool of local people. My crew members have completed agricultural training programs through Earthworks Urban Farm, Detroit Black Community Food Security Farm, and Keep Growing Detroit, and volunteered at the Student Organic Farm at MSU.

 

Fresh Cut Detroit Mayesh Instagram Takeover

 

While growing flowers and owning a small farm sounds like a fairy tale job to many, I’m sure not everyday is as glamorous as it appears! It’s hard work, but probably very rewarding as well. What gets you out of bed every morning and inspires you to keep going everyday?

You’re right, it’s absolutely not glamorous every minute, but a cute apron and big earrings can do a lot for this farmer’s outlook on the world.

Early in the morning, I love the special feeling of reviewing the field before a harvest. I feel proud of the beautiful array in front of me that I’ve helped bring into the world. What inspires me to keep going is my crew and my community. I’ve created something that other people care about, and that gets them paid and builds on their skills & interests. It’s a demanding, but such a compelling and rewarding life to be a flower farmer & small business owner.

 

Fresh Cut Detroit Mayesh Instagram Takeover

 

How many flower varieties are you growing at any given moment?

About 200 varieties are growing at any given moment on the farm… we like to keep it diverse! We’re playing more and more each season with complimentary co-plantings to maximize our bed space – millet & sunflower, peony & centaurea, motherwort & monarda.

 

Fresh Cut Detroit Mayesh Instagram Takeover

 

Here’s a toughie, but you knew it was coming! What is your favorite flower to grow? How about to design with, if different?

I’ve been a true blue #1 fan of snapdragons since I was a little kid. I remember my grandma showing me how they open their mouths to ROAR when you pinch the blossoms… plus, they’re great for planting multiple successions to keep them blooming all season long. They’re my favorite to grow, in that they’re totally indispensable.

As for my favorite flower for designing, since I make so many bouquets in-hand, having a good branchy base to start with is paramount. These days, having a nice strong Salvia ‘Cardonna’ to start with helps a bouquet come together quickly.

 

Fresh Cut Detroit Mayesh Instagram Takeover

 

Tell us a little bit about your weekly bouquet service… it seems like a great way for you to get to flex your creative design muscles and get to play with all of your gorgeous blooms!

The weekly customers are the heart & soul of the business. Their support through 20 weeks of bouquet subscriptions gave us the foundation to establish a weekly harvest, design, & sales cycle even when we were starting out. Some have been with me for years, and their flower knowledge & design eye is off the charts. From each week’s harvest, we play, and each bouquet gets a flavor of its own – hot mamas, big sprawling clouds of grasses, cool delicate posies… It’s so fun!

 

Fresh Cut Detroit Mayesh Instagram Takeover

Fresh Cut Detroit Mayesh Instagram Takeover

 

When we interviewed Michael over at Summer Dreams Farm, he told us a little bit about the flower farming scene in Michigan. It really seems to be a great community with lots of local growers popping up! Can you tell us a little more about what’s going on in the world of flowers in Michigan?

Absolutely. The Michigan Cut Flower Growers Coop has just begun, and it’s already cooking. The market runs every Wednesday morning out of Passionflower Sue’s studio in Ann Arbor. Cut flowers are a powerful, lucrative agricultural product and I’d love to see them continue to grow in prominence in the state of Michigan’s agricultural profile. In the near future, I see even more growth in partnerships between rural & urban growers.

 

Supporting local growers and educating people about what you have to offer is so important, and these days it seems like awareness is really spreading! Tell us a little bit about your experience and/or involvement with the American flower farming community.

My path to the American flower farming community ran its way through diverse organic vegetable production farms.  These farms are run out of passion, love, and a commitment to cultivating beauty & diversity that serves the innate strength & interdependent web of which we are a part.

 

Mayesh Instagram Takeover Fresh Cut Detroit

 

Thanks so much for taking the time to answer some questions about your farm! One final question – is there any advice you would go back and tell yourself when you first started Fresh Cut Detroit, or that you would give to farmers just starting out?

Always value your time! Pay yourself. If you’re in  a business or farming arrangement where you’re being paid less than ideal, identify how you’re building equity & savings for your future self to cash in on when you’re ready to move forward. Invest in yourself through professional development, and take care of your body with good health, sleep, nutrition, and relaxation.

 

Professional photos by Emily Berger

 

 


 

 

To see the rest of the takeover images, head on over to our Instagram, and be sure to follow @freshcutdetroit as well to keep up with Sarah and the farm!

MDS Workshop Sponsor Feature: Sande Flowers

MDS Flower Workshop Sponsor Sande Flowers

 

As we gear up for the fifth stop on our workshop tour in Houston next week, we wanted to share a little bit about one of our newer tour sponsors!

 


 

Sande Flowers is a Dutch flower farm based in Guayllabamba, Ecuador which is located 30 minutes outside of the Capital city of Quito.

Sande Flowers is the world biggest calla grower with over 20 years of experience in Ecuador. The 450+ employee company doesn’t only grow callas but beautiful lilies as well. They also have a line of summer flowers like Bells of Ireland and Larkspur which are very popular amongst the American people too.

 

MDS Flower Workshop Sponsor Sande Flowers

MDS Flower Workshop Sponsor Sande Flowers

 

The farms’ altitude (7500 ft.) and its position on the equator create the perfect circumstances to grow high quality flowers year-round. But what makes Sande Flowers really special is their highly qualified staff and Dutch production technologies. Callas are one of the most difficult crops to grow and they have mastered it from breeding to producing and to processing it.

 

MDS Flower Workshop Sponsor Sande Flowers

MDS Flower Workshop Sponsor Sande Flowers

MDS Flower Workshop Sponsor Sande Flowers

 

Sande Flowers is a proud Rainforest Alliance member. They believe in their core values. Living by their guidelines helps nature, improves the standard of the flowers and the well-being of their employees. Their turnover of staff is way lower than other farms in Ecuador and their people really seem to enjoy working for the company. The owners believe that only happy and satisfied employees will do everything to deliver that perfect beautiful flower, what has been, and still is, the most important feature that has driven the company for decades.

 

MDS Flower Workshop Sponsor Sande Flowers

MDS Flower Workshop Sponsor Sande Flowers

MDS Flower Workshop Sponsor Sande Flowers

MDS Flower Workshop Sponsor Sande Flowers

 

The relationship with Mayesh and Sande Flowers has always been great because they both strive to supply the best possible and supreme quality flowers from the grower to the end consumer.

 

MDS Flower Workshop Sponsor Sande Flowers

MDS Flower Workshop Sponsor Sande Flowers

 

Make sure to follow them on Instagram @sandeflowers!

 

MDS Flower Workshop Sponsor Sande Flowers

Live Chat Replay: Kristin Banta

LIVE CHAT W/ KRISTIN BANTA REPLAY

Hopefully, you didn’t miss yesterday’s live chat with Kristin Banta. If you did, do not despair, as we have the replay below for you, along with a list of questions that were covered. She was amazing! Kristin is so easy to talk to, but most importantly she is passionate about what she does and loves to share her wisdom when it comes to branding, event design, color, clients and so much more! My kind of person! Please watch and share with your fellow flower & event friends!

 

 

QUESTIONS

  • How did you start your brand?
  • How has your brand evolved over time?
  • What do you think are the most important parts about developing a consistent brand to reach your target clients? And who is your target client? When filming the Wedding Party you had said that your minimum is $150,000 and you have done as large as $1,000,000…. is this still true today?
  • Can you explain what your initial consultation/planning process is like when you first meet a new client or couple, and how you determine if you want to work with them?
  • How much influence do you have on the event design, and how do you help steer your clients in certain directions so that you can have the creative license to put on the best event possible?
  • In today’s world of Pinterest, Instagram, and other social media outlets, clients & brides often come to the table with a set idea on what they want. How do you push them to be unique and think beyond what might be “on trend” at that point in time?
  • I know you’re not afraid of color, which is so refreshing! Tell us a bit about your process when asked to design around a color or theme?
  • What do you think of this year’s Pantone Color of the Year?
  • How important do you think the color of the year actually is? Do you find it to be accurate and an inspiration in your designs throughout the year?
  • I like your “there is no rules” mantra … what are some of your favorite rules to break?

 
CURATED QUESTIONS

  • Chris Clark: I’ve heard you speak several times about your philosophy of “narrative” designing. When does the budget conversation happen in that process?
  • Carol Mason of Romp Events: We are receiving so many requests for garlands (along the aisle, on the table tops, etc.) which greenery has a long shelf life to provide us a longer work time before the day of?
  • Marcela Bogado Dhar: Living walls are starting to be a requested for corporate events and weddings. Any suggestions on cost budgeting for us?
  • Regina: Is there a specific software package you suggest for doing presentations and combining pictures?
  • Wireaccents: How did you become an event designer? What is trending at the moment? And what are you forecasting for 2018 trends?
  • Theweddingladyindy: Have you had a client that was not overjoyed with her work? If yes, how do you react to a client not totally overwhelmed?
  • Avalorendesign: What trends have you set that others are following?

Interview: Park Floral Design + Siloh Floral Artistry

Sentient Floral Workshop-Carrie King Photographer

 

You may have noticed that our Instagram feed was on POINT over the past two days, and it’s all thanks to Ashley & Liz who filled it with stunning images from their recent Sentient workshop! They were sweet enough to answer a few questions for us about their working relationship, love of flowers, and the workshop itself! So let’s get to know Ashley (@parkfloraldesign) and Liz (@silohfloral) a bit better, shall we?

 


 

First of all, congratulations on what looked like a successful (and gorgeous) workshop! Can you first tell us a bit about each of yourselves, and how this all came to be? 

Thank you!

Liz: I have been designing flowers for the past 6 years, working under  and learning from two different designers and then I finally took the plunge and started my own company in November 2015. I have always known that I need to work and create with my hands. Flowers make me imagine and wonder, which is something I never want to lose. I spend my time (and money, let’s be honest) exploring the world and eating and cooking good meals. I’m a wine and whiskey lover and a sucker for a good old-fashioned.

Ashley: I have been working in the wedding industry for nearly 10 years but have spent the last 4 focusing on floral design and have found my calling there! I am a mom of two, wifey of one and a mama to four chickens and one pup. We recently moved to a new (old!) little bungalow in Denver and now I just dream of running an urban farm and garden.

We met a few years back when we were working together at another florist’s studio. After that we have each continued to build our own businesses, but honestly, we are floral soulmates and are constantly working together and bouncing ideas back and forth.

 

Sentient Floral Workshop-Carrie King Photographer

 

 

Have the two of you collaborated in the past, or was this your first experience doing something like this together?  

Oh yes! We joke that this is “the family biz” – we get to work together constantly. When we were first working together a few summers ago we bonded over our love of 90’s hip hop and R&B and it was instant fireworks! Working together is so seamless for us and we have a very similar aesthetic and approach to floral design. It is so natural and easy not only to design together, but also to teach side by side. This was our first group floral workshop that we have hosted and we’re already scheming up round two!

 

We’re a huge fan of floral workshops and the invaluable education that comes with hands-on learning in an intimate setting. I love that you designed this workshop around four art principles & concepts; can you explain what those are and why you chose them? 

Floral design is truly an art form to us. We work with a medium that is constantly changing and evolving, but that is exactly the reason that we love it. Florals are different than so many art forms, such as painting, photography, or sculpture, because we are working with things that are alive and also temporary. That is part of the magic though – it is this fleeting beauty that you get to create and behold just for a period of time.

Since we have such a similar approach to design, we found it was helpful to teach in a way that other creative minds could understand. Color, shape, movement and contrast were the four principles we focused on during Sentient. These principles dictate how we create conceptualize and design each floral arrangement. The palette is the foundation for our designs and where we love to spend the most time becuase it completely sets the tone for the entire creation. Shape is all about establishing a mood and giving an arrangement character and personality, while movement is about evoking a feeling in the design and letting the eye travel through the floral piece. We love to use some contrast as we work with flowers to help make things “pop” and add more visual interest.

 

Sentient Floral Workshop-Carrie King Photographer

 

What was your favorite part or moment of the weekend? 

The second night of the workshop, we hosted a private dinner catered by The Fond Life (@thefondlife) at Ashley’s home. It was such an intimate and special time to get to know each of the attendees and bond over incredible food!  We would also say watching the group come together for the installation design was so exciting and rewarding.

 

Sentient Floral Workshop-Carrie King Photographer

Sentient Floral Workshop-Carrie King Photographer

 

Let’s get to the good stuff – the flowers! It must be a dream to get to choose all the flowers for something like this, when you have no limits or restrictions from a client! Tell us a bit about your thought process behind your floral recipes for the different pieces you created.

THE FLOWERS – cue lots of squeals! We had such amazing product to work with for the workshop! Spring is one of our favorite seasons for flowers and we wanted to honor the season in each of our designs. We really believe that each design should be an artistic and dynamic expression, which means incorporating both light and dark tones, large focal blooms and soft, small spring blossoms, and lots of textural elements. We had a beautiful range of purple, mauve, sandy brown, peach, cream and white. We always want someone that is viewing an arrangement to be able to enjoy the visual journey so we are thoughtful about the way color moves across an arrangement.

 

Sentient Floral Workshop-Carrie King Photographer

Sentient Floral Workshop-Carrie King Photographer

 

Do you have any plans to host more workshops in the future? 

We do! We had such a blast hosting and teaching the Sentient workshop that we are planning to do another in the fall. Fall florals offer a completely different palette and mood and we can’t wait to have another opportunity to teach other designers. Stay tuned!

 

Sentient Floral Workshop-Carrie King Photographer

 

And lastly, what would you say to designers that are interested in taking a workshop but are trying to decide if it’s worth the investment?    

Workshops are a big investment and one to be taken seriously. We believe that becuase floral design is truly an art form, that as designers, we need to constantly be inspired, moved, and learning more about this medium of art.  The goal is that each attendee walks away not only with some beautiful images for their portfolio, but also with a renewed sense of energy, inspiration, and confidence in their work. And, of course, the sense of community and support that is built between all the designers cannot be beat!

 

Sentient Floral Workshop-Carrie King Photographer

 

For more workshop goodness, head on over to our Instagram to see the rest of the images!

 


 

COLLABORATORS:

@carriekingphotographer (all images above)
@sweetcarolinestyles
@angelineloren.beauty
@yonder_house

@latavola
@creative.candles

@denverphotocollective

 

 

Interview: Everything Beautiful OKC

Everything Beautiful OKC Instagram Takeover

 

This week the dynamic duo of Everything Beautiful OKC hijacked our Instagram feed & filled it with two days of floral goodness! Owner & founder Heather Hayes took some time to answer a few questions so we could get to know a little bit more about this Oklahoma City based floral design company. Enjoy!

 

Everything Beautiful OKC Instagram Takeover PC: @scissortailstories

 

I know you talked a little bit about how Everything Beautiful came to be during the takeover, but can you elaborate on your story a bit for us?

For sure! I’ve always treasured the notion of owning a floral shop, but bypassed it as being unviable. In college that reverie grew when I discovered Birdie Blooms. Katie, owner of Birdie Blooms, had a shop on campus corner in Norman, Oklahoma and it was kind of like my safe haven. Something inside me would come alive every time I stopped by on my way to class. In the fall of 2014 I was fervently looking forward to graduation (with a BA in English-Writing of all things) when my sweet friend Koby asked if I would be willing to do the flowers for her wedding and I agreed before I could talk myself out of it! It was single handedly the best yet most terrifying experience. I had the honor of working with Koby + Eric’s photographer, Magnolia Adam’s who had established a reputable brand and from there it was really an ambition advancing. I always jest that Everything Beautiful found me, not the other way around.

 

Tell us a bit about working with Jodi, and how the two of you collaborate & work together when it comes to vision & aesthetic?

I’m ecstatic about Jodi being a part of Everything Beautiful! Jodi has contributed to Everything Beautiful for over a year but formally became the first assistant designer to our growing team in March. In part, I think we’re still figuring out our dynamic, but she is keenly intuitive with the personality // style of Everything Beautiful. Jodi is the archetype of integrity and diligence. Usually, we will meet over coffee the week of an event and review aesthetic // vision // schedule // etc. From there, I trust that she will execute each project delegated to her with excellence.

 

Everything Beautiful OKC Instagram Takeover

PC: @kaileyconquers

 

I know this is such a cliché question, but I always LOVE the different words & phrases people come up with when they answer it! So get your creative juices flowing 😉 how would you describe Everything Beautiful’s style?

Haha // No, I love it! The word whimsical appears a lot in our style. I arbitrarily started identifying arrangements by Dr. Seuss characters one afternoon. Ultimately, we aim to fulfill the style of our bride, but have a pretty candid awareness whether or not we will be a good fit for a bride. We gravitate toward style that tells a story, utilizes movement, and sparks that feeling of magic.

 

Everything Beautiful OKC Instagram Takeover

PC: @ashleyrwestphoto

 

I’m always so fascinated by learning about the floral industry and creative community in general in different regions & cities. What is it like for you as a floral designer & small business owner in OKC?

Honestly, competitive + supportive. I think people hear the word competitive and think it’s a negative quality, but I think it can be inspiring. I feel like Everything Beautiful was set up for success from the very beginning and I am tremendously grateful. Let me clarify, it has been a process of acquiring knowledge, trying innovative concepts, and asking countless questions along the way. I was fortunate to work with and learn from brilliant designers // photographers from the beginning and I understand the significance of having those opportunities. Overall, the local community in OKC is ridiculously talented and supportive of one another. As a floral designer, living in a land locked state can be challenging, but that’s where Mayesh has been valuable- allowing us the opportunity to order blooms we wouldn’t be able to grow locally. There are definitely objectives to learn and progress to be made, but I think that is universal. We are progressively cultivating a community that is collaborative and growing takes time.

 

We know the natural, garden style is here to stay (thank goodness!) but are there any other specific trends you see happening now or in the near future for flowers?

Oh wow, that’s a tough call. My equivocal answer would be I think we will see a lot more designers thinking outside of the box when it comes to floral and utilizing it in innovative ways. For instance, elaborate wall installations, storefront designs, and fellas rockin’ floral pieces. Why not?

 

Everything Beautiful OKC Instagram Takeover

PC: @bulgerjoseph

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, but it social media or business organization? Instagram counts, but if there’s anything else you’re using we’d love to hear about it!

I have shears stashed just about everywhere, but for design I really love the structure chicken wire creates. Business wise, I am old school. I still do everything by Xero and Google Drive // I know, I know… // I might be slightly crazy. Adaptive Creative does all of our branding and I’m really proud of how well they represent our character!

 

What is your favorite or most memorable event or shoot you’ve been a part of?

I recently drove to California for a 1:1 session with Siren Floral Co. I mentioned it in a few of the Insta posts but it really was a game changer! I learned several techniques regarding composition, depth, color theory, and movement. Being a land locked state, it’s easy to envy coastal wholesale markets, ranunculus the size of your face, and the ability to tangibly lay everything out and see it before taking it. The whole trip was a dream!

 

Everything Beautiful OKC Instagram Takeover

Everything Beautiful OKC Instagram Takeover

PC: @ashleykelemen

 

What is one piece of advice you’d like to go back and tell yourselves during your first year as a floral designer?

Looking back, I would tell myself to extend my vision. To think beyond what I thought was possible. To push boundaries and ask hard questions that are not necessarily hard just courageous because you’re asking for what you want. And sometimes it will not work and that is okay. Don’t overthink it. Follow your instinct. // For the love, stop comparing. // Work hard. Stay humble. You’ve got this!

 

Everything Beautiful OKC Instagram Takeover

PC: @sarahlibbyphotography

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