Archive For The “Floral Design” Category

Mayesh Design Star: Hand-Tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

 

For the month of May, Kaylee Young demonstrates how she designs her hand-tied bridal bouquet, featuring flowers from Holex, that has a flowing round shape, filled with interesting textures and beautiful color. Kaylee places flowers at different depths to add dimension then finishes the bouquet by cutting the stems very short and adding some gorgeous silk ribbon.

Featured flowers: lilac, Fritillaria persica, Fritillaria meleagris, Dutch ranunculus, sweet peas, Cappucino roses, spirea, butterfly ranunculus.

Bouquet recipe:

  • 8 Stems spirea
  • 4 stems ranunculus
  • 4 stems butterfly ranunculus
  • 5 Cappuccino roses
  • 2 stems Fritillaria persica
  • 5 stems white sweet pea
  • 3 stems little Fritillaria meleagris
  • 3 stems double white tulip
  • 5 stems of foraged foliage

Note: the Japanese spirea is not available now, but we do have spirea sourced from Oregon. Butterfly ranunculus also went out of season.

Host: Kaylee Young, Flourish by Kay
Flower Sponsor: Holex
Videographer: Logan Martin, Talewind Visuals
Photographer: Maria Lamb Photography
Model: Autumn Johnson

 

After watching the video, keep scrolling for all of the gorgeous pictures – perfect for pinning!

 

 

 


 

Mayesh Design Star: Hand-tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

Mayesh Design Star: Hand-tied Bouquet

 

 

Moon Gate Arches and Floral Hoops

 

Moon gate arches and floral hoops can really add that wow factor to any event with their unique shape and ethereal nature. Plus, they’re not hard to design once you get going. All you need are some clippers, zip ties/floral wire, a water source, and of course, those beautiful wholesale flowers. Then you just need the actual hoop or arch itself!

 

 

Have you ever wondered, though, where you can get your hands on a moon gate arch or floral hoop? If you have, look no further, because we did the research for you. Check out our list below, and let us know in the comments if you’ve found somewhere else to get one!

 

Moon Gate Arch – FlowersByNelly – Etsy

 

Moon Gate 7 ft. Steel Arch Arbore – Hayneedle

 

Moon Gate Garden Arch – A Garden Place

 

84″ Moon Gate – Amazon

 

19″ Silver Floral Hoop By Ashland – Michaels

 

Looking for a more DIY option? Quilting hoops or hula hoops work great – and they’re both easy to find and inexpensive! Looking for a larger hoop or moon gate arch? Connecting with a local welder is a great option to be able to customize exactly what you want!

 

Check out our previous Mayesh Design Star Christy Hulsey as she walks you through how to design a floral hoop. Her tips and tricks are perfect for any size, from a small floral hoop all the way up to an extra-large moon gate arch!

 

 

Host: Christy Hulsey,  Colonial House of Flowers
CHOF Team: Kaitlyn Baxter, Amanda Currier, Lanier Hays, Taylor Ellen
Styling: Whitney Downs, Whitewood Events
WE Team: Erica Cleary, Ashley Stalvey
Videographer: Justin Peay Productions
Photographer: Kelli Boyd Photography
Floral Supplies: Accent DecorOasis Floral ProductsDesign Master
Napkins and Runners: Alanah Textiles
Table Linen: BBJ Linen
Plates: R. Wood Studios
Studio Space: Roxie Remley Fine Arts Building
Hair & makeup: Jessica Belfry, Hustle & Blow Dry Bar

 


The Ultimate Flower Guide

 

Do you want 12 months of flower availability lists at your fingertips together in one place? The be sure to download our Seasonal Product Availability Guide!

Great to use for wedding & event consultations, planning product palettes for everyday designs, and new employees as a reference.

DOWNLOAD GUIDE HERE

 

Mayesh in Spanish: Mediterranean Arrangement

Spanish Design Video: Mediterranean Arrangement

 

En este episodio de Mayesh Floral Design en español, Veronica Cicero de Anthology Co., crea un exuberante arreglo inspirado en el Mediterráneo. Usando una mezcla de lo usual y lo inusual, aprendemos a crear un arreglo de urna usando una alternativa a la espuma floral. ¡Esperamos que disfrutes!

English:
In this episode of Mayesh Floral Design en español, Veronica Cicero of Anthology Co., creates a lush arrangement inspired by the Mediterranean. Using a mix of usual and unusual, we learn to create an urn arrangement using an alternative to floral foam. We hope you enjoy!

Video & Photography: Talewind Visuals

Mayesh Design Star: Ceremony Arch

Mayesh Design Star: Ceremony Arch

 

Featuring Japanese flowers from Naniwa Flower Auction, Kaylee designs a beautiful floral arch. The structure is created using a lovely arch from Danner & Soli, which she attached foam cages using zip ties before placing the flowers into place. Archways are perfect for setting the tone of a truly romantic wedding ceremony and this design surely accomplishes that in spades!

Featured flowers: spirea, ranunculus, butterfly ranunculus, acacia foliage, eucalyptus, and roses.

Host: Kaylee Young, Flourish by Kay
Flower Sponsor: Naniwa Flower Auction
Videographer: Logan Martin, Talewind Visuals
Photographer: Maria Lamb Photography
Arch: Danner & Soli
Model: Autumn Johnson

Here are the products/quantities used — aka, the flower recipe:

  • 8 bunch acacia foliage
  • 40 stems spray rose
  • 70 stems spirea
  • 3 bunches eucalyptus
  • 20 stems sweet pea
  • 10 stems tulips
  • 10 stem cappuccino roses
  • 50 stem quicksand roses
  • 2 bunches (40 stems) Japanese Ranunculus

This is how much product it took to cover the front half of the arch, so if Kaylee was creating this same arch for a wedding, she would use double the amount of product to make sure that it was completely covered all the way around.

Also, this arch took Kaylee 3 hours to make by herself. However, if she was designing a similar arch for a wedding, she would have people helping, and would expect to get it done in under 2 hours.

After watching the video, keep scrolling for all of the gorgeous pictures – perfect for pinning!

 


 

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Beyond the ‘Gram: I Didn’t Choose the Florist Life… the Florist Life Chose Me

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

 

Before you dive into part two of Beyond the ‘Gram, make sure you’re up to speed and have read part one first, Let me Introduce Myself!

 


 

What led you down your current flower path? Can you recall what first inspired you to become a floral designer? If you read most florists’ bios, they start something like this: “I grew up with flowers,” ”I played in my grandmother’s antique rose garden,” “I was raised a heathen wild child amongst the fairy folk in the hills of the shire…”

 

Me? Well, not quite…

 

Granted, I was a child of the late 60’s (born in 1967) on the cusp of the Summer of Love. The Flower Child generation. Except I was a baby… I missed alla that. By the time I was ten it was disco fever and the totally awesome 80’s were looming. I collected Unicorns and if it was purple and had sequins on it, I was all about it. My father was a military man and I moved every year from birth to my freshman year of high school.

 

My first dream was to be an ice skater (obsessed even today) or a prima ballerina (having never touched the ice or donned a pair of pointe shoes mind you). You see, I was a chubby little thing. But I could draw really well and paint. So instead, I spent endless hours alone  in my room painting ballerinas in graceful arabesque positions on pointe. My favorite color of oil paint was Alizarin Crimson. At ten years old, I found an illustration of a couple disco dancing from an Arthur Murray print ad in the newspaper (it was 1977 after all) and I had an epiphany.  I decided I wanted to be a famous fashion designer instead! I loved illustrating people, period. By the time I was twelve I was hooked on fashion magazines and had moved on to illustrating models. At sixteen and a junior in high school I applied and was accepted into a very respected fashion college in Dallas Texas (what? They were all the rage!)  but I never made it… I got pregnant. Dun, dun, dun.

 

Don’t worry, I did indeed  graduate high school even with a baby on my hip, but went to community college instead. I focused instead on getting a degree in Art. Nothing was going to stop my dream. I was set back, but determined. After a failed attempt at an almost marriage and WAIT for it:  (oh-dear-god-no-aren’t-you-on-the- pill-yet??) Baby #2 was on the way. My valiant attempt at trying to do the right thing and get married because I had a baby with my boyfriend had resulted in another pregnancy for us knuckleheads. Needless to say, things didn’t work out. I found myself alone, unemployed and a very young mother of two by the time I was nineteen years old. I was on my way to becoming a statistic with big hair… I needed a job, stat.

 

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

 

What exactly was I qualified to do? When I was a little girl we lived in Virginia Beach, VA. I loved to make flower necklaces out of camellias and the pretty azalea blooms that grew everywhere… Ok, so there was that one time I dabbled in flowery stuff as a kid. It was hard not to. I was artistic after all and we lived in the azalea capital of the Atlantic seaboard. Virginia had the most giant, magical azalea bushes you have ever seen, and those big blooms called my name. Later, when I was in high school, we ended our years in the military living in, of all places, Arkansas. It really is like the Oregon of the south; a gorgeously lush, mountain deep in pine trees, beautiful state. Arkansas really deserves  the moniker “The Natural State.” I am pretty sure that this is where my true love of nature and floral was born. I would go deep in the woods and collect grapevine branches in high school. The locals made muscadine wine out of the grapes that grew on them, and I would make cute country style wreaths out of it. Yes, I was foraging back in the day y’all. I wish I could tell you I left it at that but no… this was the 80’s. I glued little country, wooden, Christmas cutouts all over ‘em. CRINGE. Then I’d plop a ribbon on my creations and sell those wreaths to folks. You guyyys, we are talking EL-E-GANT..They sold like hot cakes! (My other “hot seller” was puff paint sweatshirts with Care Bears I hand painted. Naturally, I cut the sweatshirt neck out a la Flashdance style and at five bucks a pop, I barely covered the cost of my paint). I was a baby entrepreneur in the making!

 

Thinking back on my booming wreath business gave me the idea that I must have some kind of knack for floral arranging, so of course I applied for a job at the only place that was hiring and that appealed to my artistic side – the local grocery store floral department.

 

It may not have been the most glamorous place to start my floral career but, I will have you know, I got some pretty decent training there. My manager, a woman who had worked for years in the floral industry, had taken a job at that Safeway because like so many others, after years in the business making slightly above minimum wage and not having any insurance or benefits to speak of, decided she needed the stability of a more corporate job. She taught me the basics. One day I will share with you a HI-larious story of my first corsage ever, when I was left on my own one day…hijinks!

 

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

 

If you have been in the business for a while you are probably not doing it for the big money either and if you have just started in this business you are definitely not doing it for the money. It is for THE JAW DROPPING BEAUTIFUL FLOWERS, THE ART, THE CREATIVITY, THE FREEDOM, THE EXHILARATION  you feel at making something with your hands, THE KUDOS that slowly feeds your small doubts about your ability to design, the, the, (insert your desires here)…

 

But probably not the money.

 

Eventually you want to earn THE MONEY. Don’t you? You do right? I am going to talk to y’all a bit later on this subject in a future post. Because it is a business and not  just an expensive hobby.

 

Unfortunately, we don’t actually get much in the way of real training to become a florist. It has always been a learn as you go kind of job. Most of us just kind of happen into it. As a matter of fact, this might seem at times to be the world’s most difficult job to get hired into. Amirite? Ever tried to apply for a job at a flower shop?  Some of you know what I’m talking about.

 

I only worked at the grocery store for six months because I landed a job at a really nice flower shop in a wealthy suburb of north  Dallas. The owners, who shall remain nameless, were, let’s just say, challenging to work for. I was barely twenty years old. But, this is where I learned to appreciate a wealthier clientele. Sophistication, elegance and style and people with THE MONEY. And LOTS of it. This is also the year Martha Stewart “Weddings” came out and changed the floral industry forever. If you don’t believe me, go back and take a look at floral designs pre-Martha 1987… TACK-O-RAMA. There was A LOT of glitter ting-ting flying around (you might wanna google that).

 

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

 

Now don’t get me wrong, there were some folks out there doing good work (Pure Madderlake in New York and many European designers come to mind) and of course all the classics we have already discussed, but in the US, floral designs were heavily influenced by wire service designs and our own floral industry publications.

 

Martha set off a cultural revolution not only on the domestic home front, but she had a major impact on the wedding industry and the way we designed flowers.

 

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

 

Up until that point being a florist was just a fun, crafty job that appealed to my artistic side while I went to college to become a real artist. Until that publication pushed a button inside of me and appealed to something much higher to attain – being a floral artist. I wanted to be better. I quickly decided I only wanted to work for the best shops. To hone my craft. Since I was already working for a really good shop at the time (but my bosses weren’t the nicest couple of guys to work for) I decided to go for it and applied for a job at one of the most highly respected florists in Dallas at the time: Mille Fleurs. I thought, if I wanted to take my floral career more seriously I needed to only work for the best designers. I was lucky to start my career in Dallas, some of the best floral talent set up shop there back in the day.

 

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

 

My new employers were hot, uber talented, German and gay: Friedhelm Schnitzler and Heinz Reifferscheid. They became important life long friends and mentors before they both passed away. They taught me the art and craft of Floral Design. They taught me everything I know about flowers and then some.

 

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

 

As florists, we are artistic types, we yearn to create something beautiful  with our hands, create inspiring pieces that are real and just might move people. A kind of living art  that sells, art that we actually get to make a living at.

 

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

 

We may not even have even realized that what we are doing is art. Back in 2004, when the Design Museum of London decided to showcase a Constance Spry exhibition, the Museum’s original co-founder’s actually threatened to resign. They  claimed that flower arranging was merely shallow styling and not truly design. How Rude! Try telling that to a Japanese Ikebana master Toshiro Kawase or German Master designer Gregor Lersch. Or what about  Daniel Ost? Ost is a virtual floral architect!

 

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

Work from Gregor Lersch

 

I theorize that designing with flowers  is like creating a kind of art on demand. A client calls that morning and places an order with you to be filled that day delivered for his wife’s birthday… and it must be breathtaking! A wedding coordinator calls and need a spectacular arrangement for a last minute photo shoot, her florist cancelled at the last minute, can you help? A bride is planning a real wedding ceremony a few months away but she needs small bouquet for their civil ceremony this afternoon and can you make something small and lovely for her? She didn’t think she wanted flowers but now she does… She will pick it up in an hour, do you have gardenias? You must be “on”  as an artist at all times. And that is absolutely what you are, an artist. What other artistic profession demands so much from its artist at any given moment? And there are those days you have an off-day and don’t do your personal best work and man, does it bug you for days, that one arrangement you sent out that wasn’t perfection.

 

We take our kind of art so for granted because we pop it out every day, day after day, that we even start to devalue it ourselves. And so does everyone else. We sigh at that customer who whinges on at the price of that garden rose or our minimum or that “yes we charge a delivery fee.” No other retail product is processed, designed/manufactured and delivered all under one roof quite like flowers are. They deserve so much more respect than they are given. From the growers to the wholesalers to designers who ultimately work with them… it is a labor of love.

 

On the flip side, we have been our own worst enemies too. There have been some hideous creations thrust upon us from some rather creative, kitschy types, from flower mum poodles to carnation ice cream sundaes (my horrible 80’s wreaths included), but there is a place for everything and I look at it all with a fine sense of humor.

 

Why do we not consider florists real artists? Because the medium of flowers are essentially perishable? An arrangement simply does not last. Fleeting beauty that we can’t put a lasting monetary value on. It’s a big reason consumers are less likely to see them as a tangible asset –  flowers die. So they have spent hundreds sometimes thousands of dollars, in the case of a wedding or event, on something they can’t keep. Other than drying it, the only way to preserve that floral design is with photos.

 

But my friends, “Flowers as an Art form “ is back. We are in the dawn of a floral revolution not just in design but where and how they are grown. When you hear that Saipua’s images look like Dutch paintings that is really saying something. Because they do. There is a thoughtfulness put into everything like never before. A new aesthetic has emerged. Because we are finding out that you care and that not only will the recipient see it, THE WORLD will see it. The challenge lies now in getting them to appreciate them again. And I think you are doing it.

 

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

Left: A still-life from Dutch painter Rachel Ruysch in the 1600 & 1700’s | Right: Arrangement from Saipua 

 

Your generation is elevating the art of floral design even more today than ever before. What once only showed up in fancy coffee table books – books put out by florists that frankly were mostly only seen by other florists – now appear on the ‘Gram daily. Florists today have access to the most luxurious product in the world and are not afraid to use it, no matter what the cost might be, as long as it reflects the quality of the product. Because this new generation of floral designers is starting to understand that they are expressing themselves through the art of floral design with flowers as their medium. You are now curating your own aesthetic.

 

The flower world is catching up too… because of you. You are talking to each other through social media. That’s very important. Where once change took years, it can now take just hours or days. Showcase that one perfect ranunculus in your arrangement in Australia? I will hear about it from my client within hours. She wants it for her event in two weeks, make it happen please.

 

Just like what has happened to the produce world, where “organic” has become the buzzword, flower farmers are now what the organic vegetable farmers were to us a few years ago. I could write an entire post about Floret Flower Farm. Most of you know who she is by now, but if you don’t, look her up. Mindfully grown, slow grown and organically grown fever has crossed over into our world now, as it well should. Consumers are also beginning to care where in the world their flowers are coming from. This is huge and it has brought the focus back to growing flowers in America. It is still going to take a while for consumers to get on board, and it’s up to you to educate them. We will have to do this together.

 

Floret

Erin Benzakein of Floret / Photo by Joy Prouty

 

You see, for years South American and Dutch flowers have dominated the floral design world. Long stemmed, rigidly grown flowers that are easy to ship, like roses, stargazers, callas, poms, carnations and more, all mostly devoid of fragrance and any natural curves or lines bred out of them. This was necessary in order to make them last longer and transport them, easier en masse. And what about floral design? Beautiful flowers stuffed tightly into unnatural forms were de rigueur. It was clean and modern… and well, maybe a bit cold. And while overall the flowers have gotten better (especially the Dutch spring varieties, South American grown garden roses, and unusual novelty carnations in subtle antique colors) you can now find local American flower farmers growing heavy headed, heirloom style garden roses and giant dinner plate dahlias, sweet peas with gorgeous curly tendrils and playful anemones again. There are amazing Italian cloni, fluffy ranunculus that look like beautiful petticoats grown right here in California. Elegant, spindly spirea from Oregon. The Japanese have entered the market with luxury Japanese flowers like we have never seen before. Flowers are wild again and unstructured. The demand for different and unusual flowers, grasses, branches and foliages has exploded. Even that 70’s staple, “Drieds,” have made a comeback with millennials who favor the boho look. Your mother’s pampas grass never looked so good. And YOU did this. The young new generation of women and men in this movement and our older OG florists who have always stayed ahead of the trends with timeless designs, because we long to be close to nature again. It feels right.

 

Floret dinnerplate dahlias

Floret Sherwood’s Peach dinnerplate dahlias / Image from @floretflower

 

There is so much going on my fellow flower friends! It’s an exciting time to be a florist, floral designer or floral artist… whatever you want to call yourself.

 

And what about me? Did I ever get that degree? Well, 3 kiddos, 6 grandkids and 2 flower shops later, I did not. I got bit by the flower bug, too. But, I did become a floral artist and you can’t argue with me on that. I may not have become that famous fashion designer, but I still love to paint, draw and craft (no wooden cutouts I promise) and now I am beginning to write again. My old high school teacher Mr. Guess would be so proud! He was my biggest cheerleader, and I ended up becoming editor and illustrator of the school newspaper my senior year, even with that sweet lil’ bambino of mine.

 

Join me next on part three of my series Beyond the ‘Gram as I discuss how to grow your baby business or enhance your existing business with “Collabs are Fab.” There is a new generation of young, female and driven floral designers who have taken over the floral industry and are working together like never before.

 

Beyond the 'Gram: The Flower Industry IRL with Shelley Anders

Mornings with Mayesh: March 2018

Mornings with Mayesh March 2018 with Jodi Duncan

We covered some great topics during March’s Mornings with Mayesh show. During Part I, Dave and I talk about some of the amazing products that are available now and answered your flower questions. The discussion included: reviewing some regular roses that are similar to garden roses, ideas for good corsage/boutonniere flowers, thoughts on hardgood investments for budding businesses, sources for large containers, how to attract luxury brides, ads in Instagram Stories, and Youtube updates.

For the second half of the show (Part II), Jodi Duncan, of Jodi Duncan Designs and Socialjodi, joined me to chat about her thoughts on social media with a focus on how to get started, content ideas, and what social platforms you need to make sure you are utilizing. Enjoy and keep on scrolling down for the show notes.

 

Here is the podcast replays – Part I and Part II:


 

PART I

 

FLOWER QUESTIONS

 

    • From Gaye: What are your favorite “regular” roses that open up nicely to look similar to the expensive garden roses?  Any tricks of the trade when substituting? I know at the end of the day, there ARE no substitutes really!!
      • Hi Gaye, Great question! Actually yes, you can create this look with just about any nice standard rose that has a high petal count and opens nicely. I demonstrate a technique in my workshops on how to do this and I can show you guys here too. The standard white rose Polo opens up really nicely like a garden rose and so does Playa Blanca. Shimmer is another favorite of mine. The trick is to get your roses opening up ahead of time and gently use your fingers to relax them more.Also removing the center petals and exposing the filament, anther and seed grains gives that illusion as well. This is an excellent trick for wedding and event work and yes the roses will hold up.
        Polo Rose

        Polo Rose

        Shimmer Rose

        Shimmer Rose

        Playa Blanca Rose

        Playa Blanca Rose

        Peach Finesse Rose

        Peach Finesse Rose

         

    • What is exciting in the world of flowers?
      • http://www.mayesh.com/flower-411-march-2018/
      • When we think spring, we usually envision pastels and girly colors but there are so many cool spring flowers in the on-trend muted tones available now.
      • Butterfly ranunculus are gaining huge popularity. It is unique in having a having a lower petal count than the typical varieties we know. A more open aperture reveals the dark center and can somewhat resemble an anemone though come in a much larger range of bright and muted colors. Their petals are slightly reflective giving them a silky shimmer.
      • Tulips are always a spring favorite. I remember their little leaves poking out from the snow at the end of winter in Indiana and looking forward to warmer weather. Their fragrance always brings me back to my childhood in my mother’s garden. This variety is a Dutch grown black parrot. I love the dark moody aubergine tone and the scalloped texture of the petals.
      • My next superstars of spring season are the Fritillaria: I have 3 uniquely different varieties to show you, all imported from Holland via the Aalsmeer auction…
        • First is Fritillaria Meleagris. This varieties latin name is derived from Dicebox & spotted Guinea fowl and It is native to Europe. They have dainty little bell-shaped flowers born on short stems perfect for tucking into bridal work or short bud vases.
        • Second is Fritillaria Persica. This variety is native to Persia thus the latin Persica. It comes in shades of purple to greenish brown and this variety is fairly hardy.
        • The third variety is Fritillaria Imperialis also known as the skunk lily due to its pungent aroma. It is said that planting these in your garden will repel moles and mice. Folklore around this plant says that they were growing near Christ’s crucifixion and to this day still hang their heads in sorrow.
      • Check out these giant kale varieties grown in California. This giant cruciferous rosette is related to the cabbage family and loves this time of year for the cool nights and warm sunny days. It’s even kinda cool when they bolt out and get this oblong shape.
      • Peach Lisianthus from Japan… words just cannot do justice to this baby…
      • Lisianthus is native to the Southwest United States through Mexico to South America and is commonly known as Prairie Gentian.
      • Not a typical spring flower, I just wanted to share this moody, muted carnation variety called copper extasis
      • Last item comes to us from Chile. These blackberries add the perfect amount of texture and are cut at a young green stage to maximize vase life. This finger-friendly variety is thornless and has long sturdy stems for your designs.

 

FLOWER DESIGN

  • From Gaye: What are good flowers to use for corsages and boutonnières that will last a long time out of water, other than the usual suspects of spray roses, eryngium, waxflower, etc? I was surprised to see bracelets and bouts made with ranunculus and just wonder if there are some favorite “soft” flowers that last a long time out of water.  I like to make them up a day ahead…I loved the dog collar Kaylee made from sweet peas, that would be a beautiful crown. I’m guessing that would need to be made the morning of the event?
    • Almost any flower can be wired and made into a corsage true. As we know some flowers hold up better than others. Ranuncs actually are great for corsage work because of their high petal count and timeless garden look. Hellebores, nigella blooms, scabiosa blooms, blushing bride protea, strawflower, hyacinth and nerine blooms are all great and more unusual softer looking alternatives. Delicate flowers like sweet peas need to be definitely made the day of and spritzed with a floral sealer like Crowning Glory or similar. It essentially keeps the flower from transpiring as quickly. Most flowers hold up about 2 hours out of the water. You can get almost 7 with a product like Crowning Glory. If you want to see how this product works check out a post done Alicia of Flirty Fleurs. Alicia did a test on some notoriously difficult flowers out of the water and the results are impressive. It’s an OG product that has been around for years and I think every florist should learn how to utilize. Oasis brand makes a Foliage spray sealer as well.

 

FLOWER BUSINESS

  • From Sarah: Started my business for 4 months. Work out of my home. Do you think it is worth investing in a lot of hard goods? rentals and have a wide variety. Obviously close to my style?
    • Hi Sarah, Congrats on your new business! I would start slowly and build up your inventory based on your needs right now. I would also create a business plan and decide who your bride is what kind of market you are in first.Do you want to get into props and rentals as part of your business? Remember everything you buy for one wedding needs to make sense for future weddings or events. Props like Large urns, stands or columns which are usually a safe bet are things you can feel confident to invest in and know you will probably use repeatedly. Often centerpiece containers can vary bride to bride so you either can decide on 2 or 3 styles that you offer and leave it at that( a wide variety is not necessary) or you can end up amassing a collection of vessels you may only use once or twice. I think it’s best to begin curating your look and stay conservative initially. As a side note: It’s also a plus if you can sell the container with the design too. So many people like to take the florals home after an event.It’s often a challenge for florists at the end of the evening to get their containers back without destroying the flowers. This is why it’s always a good idea to use a liner that you can lift out of the original rental during strike.
  • From Gaye: What are good sources for large containers to be used for ceremonies? Statement pieces that don’t break the bank?
    • Hi Gaye, This has always been challenging for florists. You need something that looks elegant and weathered but not too heavy, waterproof with a deep enough bowl to hold the proper sized mache container that doesn’t cost a bazillion dollars. There are many companies that make urns and the trick is finding the perfect ones. Besides our usual wholesale floral suppliers like San Diego Wholesale or Floral Supply Syndicate my go to’s has always been Lowes or Home Depot for large outdoor garden urns. These are usually very sturdy are made out of faux stone material and are waterproof.  Ballard Designs, Pottery Barn and any home decor company Like Park Hill Collection (one of my favorite companies) as well.
  • From Rebecca: I’d love to get more higher-end bride’s who are not on such a budget. Any tips?
    • Hi Rebecca, What I am hearing is that you would like to attract higher-end brides.  There is an old saying “ Wealth attracts Wealth”  If you want to appeal to this kind of bride then that is the kind of business you need to be projecting. Are you yourself High-end? How have you curated your brand? What kind of work does your portfolio show? A lot of DYI or low budget weddings are not going to bowl over potential high-end clients.What is your minimum? Do you say yes and take every wedding that comes your way? Learning to say no to the wrong work for you is saying yes to the work you want. Target your focus to working with vendors who only work with high-end brides themselves. You will have to work hard to break into these types of circles. You have to think like the wealthy think.  It’s possible you may have to rebrand yourself and overhaul the look or work you are currently doing.Burn this word into your brain: Luxury. There is nothing cheap or budget-friendly about it. And another thing to remember, this is a very small part of the overall wedding market so you have to really have to take a laser focus to your approach here and make sure that you become the Luxury Vendor these brides want to talk to.  Make sure this is actually want you want, because working in this upper echelon of the bridal market is a whole different world.

 

MARKETING NEWS

  • Ads in Instagram Stories
    • https://business.instagram.com/blog/creating-compelling-ads-in-stories/
    • I’ve been stressing the importance of utilizing IG Stories and their latest biz blog post had some very interesting tidbits.
      • “As more than 300 million active Instagram accounts around the world watch and create Stories every day,2 Instagram Stories is becoming an increasingly powerful way for brands to stand out and inspire action.”
    • Quote from OpenTable: “Our Instagram Stories campaigns have proven to be some of our highest ROI campaigns to date, while also driving a significant volume of reservations. This ad format not only delivers performance but also effectively engages our best customers with crave-worthy content.”
  • Youtube adds new live streaming tools and features.
    • https://youtube-creators.googleblog.com/2018/02/updates-to-youtube-live-streaming.html
    • when you watch the replay later, the comments replay as well in conjunction so that you feel like you are watching live.
    • Youtube offers a live auto-captioning to live videos.
    • Adding new metrics –
      • unique viewers – can take a look at this number vs. how many subscribers you have, which videos that you have posted that your current unique videos are into and then keep on hitting hard there.

So I don’t have time for other questions today because I am bringing on our special guest. 

 

 

Part II

 
Ok, it is time for our special guest, Jodi Duncan, of SocialJodi. Welcome Jodi!
 

SPECIAL GUEST – JODI DUNCAN

 

  • Before we get started, tell us a bit about yourself.
    • I’ve been hanging around flowers since I was seven. So that’s 40 years…more than 3/4 of my life! I have way too much I still want to do and there are way too many people that I still want to help. Creativity is my oxygen. That process has given me longevity & passion that is sustainable. I think with the integration of AI and VR, the touchy/feely side of artesian creativity will be more important than ever. I am super intuitive & curious. I am also easily bored. In the past year, I got bored telling my own story (which is what every entrepreneur really does whether they recognize it or not….) and after the success with helping my Design Master account achieve some of their goals, it became clear I was pretty good at it.  I developed Socialjodi as a social media consulting agency to scale my ability to help other people with social media because it’s not going away. It’s going to get bigger and more important. I’m a practitioner. I’m doing it. I have case studies and things I have learned and applied that have gotten powerful results. I have accounts ranging from huge corporations to not for profits to small startups. I’m not just somebody that signed up for a few webinars and decided to start teaching this, although I do love a good webinar! I am in the trenches. I’m not removed from the process. I’m living it too. We are doing a live webinar on my Socialjodi facebook page at the end of the month where we are going to explore these things, so you can check us out there for more info.
  • Question from Jessica: I would like to hear from other floral artists on their favorite way to capture their work. I have a nice digital camera with DSLR but I feel like my images don’t capture my designs well and soI’m constantly trying to get the professional’s images hoping they were able to capture it.
  • What advice do you have for our viewers who want to get started in social media but aren’t sure where to start?  
    • JUST START. Don’t overthink it.  Get people to know, like and trust you. If you can’t create content because you think you have nothing to say (a LIE) then just document others content, and give them credit. If you don’t have confidence in your ability to DO, then DOCUMENT. Ask permission to use their content and give them credit. Social media is SOCIAL. People make the mistake of thinking is technical. IT IS NOT. I’d rather train your spunky 70-year-old meemaw on social media than your 27-year-old tech genius. Tech people are usually not very socially intuitive. Give me the person with the best personality…they will be your best person for your social media.  Social media is not a tech function. It’s a marketing function. People who misunderstand this make a huge mistake. It drives me ABSOLUTELY CRAZY. And it is shockingly common.
  • Do you think that all content that is shared by a business needs to be professionally created?
    • Depends on the content. If it is graphic design, fonts, logos than YES.  If it’s not, it at least needs to LOOK like it was professionally created.  There are lots of apps that make that possible. Weird design, blurry graphics and comic sans fonts are NOT ok. Bad design that is hard to read and has too much info, weird clip art, and no focal emphasis is a mess. It’s hard to overlook bad design in an industry that is aesthetically based. And there is no excuse for it.

      For video, there is a place for the polished and the precious. But keep in mind that society today understands reality TV. And most understand Snapchat. It’s not either or, but both. And if you can only do one, do the raw, shot from your phone.  Unless its just horrible, viewers will look past the imperfections. Engagement is more important than perfection. If you can tell a good story, your audience will love you no matter what.
  • Speaking of content – besides sharing pictures of finished work, which is probably the #1 piece of content that is easy for florists to create & share – what other content ideas do you think could work well? For example, what would be good video subject matter for florists to produce?
    • Cooler tours are awesome. Shop tours. Venue tours. Just quick videos on your phone. The quicker the better.  Goldfish have a 7-second attention span. Humans are 6 seconds. Keep it brief. Facebook LOVES video content that originated on their platform.

      The Mayesh rack pulls are perfect example of behind the scenes and telling a story. Or…how about pulling together elements of a tablescape? Walk them through the process…boxes arriving, piles of stems from processing, 24 hours of hydration. Behind the scenes. Transparency. The stuff that is white noise to us is fascinating to others. We are blinded to the magic of what we do. We take it for granted.
  • What social media platforms do you think is most important to florists?
    • Instagram, Facebook. Pinterest. BUT for the record, I think they are all important…it’s like asking me which child is my favorite.  It depends on the long game, of where you want to go, who you want to influence, where you are on the spectrum of social media. Beginners need to focus on Instagram & Facebook. People who have a good grasp on those 3 and are engaging consistently seriously need to look into youtube and podcasts and livestream. Instagram is HOT HOT HOT.
  • What social media platform do you think isn’t too important now, but will be important in a few years?
    • Podcasts. It’s time arbitrage. You can listen while driving, cooking, taking a shower, working out.  It’s efficient. It makes you smarter. It’s a win-win. If you aren’t listening to podcasts & subscribed to them, you should be. There are some brilliant people putting out amazing content. Go learn. It is an investment in yourself. Never stop learning.
  • Not related to flowers, what are you obsessed with right this minute?
    • Spring. Because I want to landscape my yard & finish the final stage of our construction/renovation project.  I want my yard to look like a dreamscape on the prairie. We have several acres with a large pond. I am beyond ready to get in the dirt and plant and groom and turn it into a sanctuary. I want to plant a few things to cut from along the way! Dahlias, peonies, hydrangea, cool foliages and branches too.
  • Find out more about Socialjodi at www.socialjodi.com!

 

 

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne. 

Be sure to mark you calendar for April 10th at 10 am EST.

Bohemian Baby Shower

Bohemian Baby Shower

 

One of the best parts about our job is being sent photos of your work and getting to see how our flowers have played a role in transforming your events. Flowers on a rack or in a box are still pretty, don’t get us wrong, but to see the finished product and the magic you’ve created is so rewarding for us.

Leif, a Detroit sales rep, passed along this gorgeous baby shower from his customer Megan of Ever Ours Events, and we had knew we had to feature it! It’s definitely not your ordinary baby shower, and we love the creativity in this design. We reached out to Megan to find out more about the inspiration behind this sophisticated yet bohemian baby shower… here’s what she had to say!

 


 

My friend and fellow wedding vendor, Kathy Davies, asked me to help do the florals and style her baby shower. She found a beautiful gallery space that was the perfect blank canvas.

Kathy wanted a not so typical pink/blue baby shower. She loves traveling – especially for beautiful destination weddings out West and is drawn towards boho inspired design. We wanted to recreate that feel for the shower so we built the theme around dried grass!

I used muted florals – white sweet pea, white ranunculus, Sahara roses, Patience Garden roses, pieris japonica and unexpected pops of oranges to browns with Calamondin as well as orchids. I had the most fun building an installation above the wicker chair out of dried grass as the main focal point of the room.

Thank you to Leif, my Mayesh rep, who is always fielding my design ideas and helping them come to life!

 

Bohemian Baby Shower

Bohemian Baby Shower

Bohemian Baby Shower

Bohemian Baby Shower

 


 

Florals & Styling: Ever Ours | IG: @everoursevents

Photos: Kathy Davies Photography | IG: @kathydaviesphotography

Indio Wicker Chair + Cane Side Table: Modernly Events | IG: @modernly_events

Venue: Pareik Gallery | IG: pareikgallery

Farm Chairs: Luxe Event Linen | IG: @luxeeventlinen

Tables: Detroit Chiavari

 


 

For a chance to be featured on our blog, be sure to send us your events with our flowers! You can email marketing@mayesh.com and be sure to copy your sales rep. Happy flowering!

 

Mornings with Mayesh Podcast

Mornings with Mayesh Podcast

If you are a fan of our Mornings with Mayesh show, then I have some very exciting news …. you can now listen to the Mornings with Mayesh replays via podcast!! You can find the podcasts in each of our show replay blog posts as well as here (see player below) and on podcast platforms like iTunes, Stitcher, and Google Play.

If you have not heard of Mornings with Mayesh, then I hope you check it out. It is a show where I get together with my flower friends, Shelley Anders and Dave Tagge, to disucss what is currently happening in our flower world, what flowers you need to check out, and answer your floral related questions – ranging from flower care, floral design, flower business, and marketing. In addition to including all of that great content, I try to bring on a special guest, as well, to discuss a variety of topics.

This is a show that you get to direct so I hope you can join us and always feel free to send in your questions, thoughts and ideas for the show.

 

 

Playing with Leftovers: A Styled Shoot with Nicole Clarey Photography

Nicole Clarey Photography and Mayesh Styled Shoot

 

Have you ever worked with a new vendor and about ten minutes in realize you’re a match made in heaven? Collaborating is effortless, you’re always on the same page, and you’re basically long lost best friends? Well, that’s exactly what happened with Nicole Clarey.

For those of you that don’t know the story behind our workshop photographer, I’ll give you the quick rundown. We were first connected with Nicole for our Cleveland workshop (she currently lives in Dayton, OH) and really enjoyed working with her that day. She was laid back, friendly, and we loved her photos of the workshop. So instead of going with our original plan of hiring a local photographer for each workshop, we decided to take a leap of faith and asked her to join us for the remainder of the tour! Seven workshops later, Nicole has become an honorary member of the Mayesh family and a great friend, both professionally and personally to all of us. She hustles, she pitches in without being asked (set-up & strike is a pain y’all – all hands on deck) and most importantly, she keeps us laughing the entire time.

Why am I telling you all of this? Well, I just wanted to set the stage for this blog post, and show you why we got so lucky.

 

Exhibit A

 

Our final workshop of 2017 was in Detroit (driving distance for Nicole) and she was finally able to bring her car and take home a couple buckets filled with our leftover flowers. Well, instead of just bringing home the flowers to use around her house, she called up some of her favorite vendors in Ohio and set up an impromptu styled shoot the day after the workshop.

Nicole first reached out to her favorite local florist and friend, Heather of Evergreen Flower Co. “Can you put together a bouquet with whatever extra product I’m able to pull together from the workshop?!” is how I imagine their conversation went. From there, they reached out to some other local vendors, and set out to make a little magic.

I think one of my favorite parts about this industry is watching creatives from different fields come together to collaborate on projects that aren’t necessarily something they were hired for, but are doing either for fun, to help out a fellow vendor, or are purely for themselves. Sometimes a spontaneous day of designing and shooting can be just the thing to remind ourselves why we do what we do, and get the creative juices flowing.

So thank you to all the vendors who jumped in head first when Nicole called, and helped put together this beautiful styled shoot with our leftover product. Leftovers never looked so good, wouldn’t you agree?

 

And BTW, is anyone else obsessed with the colors of these backdrops? Deep dusky blue or desert peach… which is your favorite? I can’t decide!

 


 

 

Nicole Clarey Photography and Mayesh Styled Shoot

Nicole Clarey Photography and Mayesh Styled Shoot

Nicole Clarey Photography and Mayesh Styled Shoot

Nicole Clarey Photography and Mayesh Styled Shoot

Nicole Clarey Photography and Mayesh Styled Shoot

Nicole Clarey Photography and Mayesh Styled Shoot

Nicole Clarey Photography and Mayesh Styled Shoot

Nicole Clarey Photography and Mayesh Styled Shoot

Nicole Clarey Photography and Mayesh Styled Shoot

Nicole Clarey Photography and Mayesh Styled Shoot

Mayesh Nicole Clarey Styled Shoot

Mayesh Nicole Clarey Styled Shoot

Nicole Clarey Photography and Mayesh Styled Shoot

Mayesh Nicole Clarey Styled Shoot

Mayesh Nicole Clarey Styled Shoot

Mayesh Nicole Clarey Styled Shoot

Nicole Clarey Photography and Mayesh Styled Shoot

 

 


 

 

Photography: Nicole Clarey Photography | @nicoleclareyphoto

Concept + Styling: Events Held Dear | @eventshelddear

Studio: Zurie Studio | @zuriestudio

Florist: Evergreen Flower Co. | @evergreenflowerco

Hair, MU: The Bride Bar | @thebridebar — hair: @cassadishirk + MU: @angiewarrenartistry

Model: Karina Sauder | @karinasauder

Dress: B.Loved Bridal Boutique | @blovedbridal

Dress Designer: Tara Lauren | @tara_lauren

Flowers provided by Mayesh Wholesale

Mayesh Design Star: Floral Dog Collar

Mayesh Design Star: Floral Dog Collar

It has been some time since we showed our furry friends some love. This month’s floral design video remedies that as Ruby, Kaylee Young’s adorable pug joins in on the fun. Watch and learn how Kaylee creates a beautiful sweet pea dog collar, which can also double as a floral crown perfect for weddings and other celebrations. Be sure to watch until the end so that you can witness Ruby expertly model her custom-made collar!

Host: Kaylee Young, Flourish by Kay
Videographer/Photographer: Logan Martin, Talewind Visuals

Note: please be aware that some flowers are poisonous to dogs and that you need to do your research before selecting your blooms.

 

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