Archive For The “Floral Design” Category

Mayesh Design Star: How to Design a Wreath

MDS: How to Create a Wreath

 

For our November video, Kaylee demonstrates her take on a wreath perfect for the fall & winter seasons. Using an olive branch base, Kaylee adds some berries and freeze-dried roses from Alexandra Farms, one of our amazing MDS sponsors. If you love to design wreaths, let us know in the comments some of your favorite floral products to use.

After watching the video, keep scrolling for some gorgeous photos – perfect for pinning!

 


 

Floral product:
*freeze dried garden roses from Alexandra Farms – these last up six months, aka “forever” in the flower world! 
*olive branches
*blueberry foliage
*viburnum berry

Supplies:
*wreath base
*paddle floral wire
*clippers or knife
*wire cutters

 

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photographer: Maria Lamb Photography

 

 


 

 

Mayesh Design Star November Video Fall Wreath with Alexandra Farms Freeze Dried Roses

Mayesh Design Star November Video Fall Wreath with Alexandra Farms Freeze Dried Roses  Mayesh Design Star November Video Fall Wreath with Alexandra Farms Freeze Dried Roses

Mayesh Design Star November Video Fall Wreath with Alexandra Farms Freeze Dried Roses

 

40th Anniversary Seventies Inspired Instagram Challenge

 

Alright guys, it’s time to get YOU involved in our 40th Anniversary celebration! Let’s pay homage to our founding year – 1978 – by creating some groovy, throwback seventies inspired floral designs. We’re leaving this Instagram Challenge pretty open-ended – be it a straight up old-school design you might find back then, or a modern day interpretation of the era, we want to see it all. It can also be any type of design – you’re not limited to just centerpiece arrangements. So have fun some fun and take us back in time with your seventies designs!

 

Pro tip: The All Out Seventies Spotify playlist in the studio will most definitely help get those creative juices flowing, or those boogie feet moving at least!

 

 

October 8 through October 28, 2018, you can share your seventies throwback designs by tagging us, @MayeshWholesale, and using the hashtag #mayesh70sthrowback for a chance to win. We’ll choose weekly winners to receive a Mayesh apron and be featured on our Instagram page! Have fun, be creative, and good luck!

 

P.S. Be sure to review the rules below. A few details to point out: you can submit up to 10 pictures per entry period; if selected as a winner you have 24 hours to get us your address to receive your apron.

 


 

OFFICIAL RULES

Void outside the 50 United States, District of Columbia and where prohibited. Do not proceed to enter if you are not at least 18 years of age, a legal resident of, and located within, one of the 50 United States, or the District of Columbia and have a web-enabled mobile device, wireless service plan and the Instagram application at the time of entry. By participating, you agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final in all matters relating to this contest. This contest is in no way sponsored, endorsed or administered by, or associated with Instagram. By entering this contest, you understand that you are providing your information to sponsor and not to Instagram.

NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT INCREASE YOUR ABILITY TO WIN.

CONTEST PERIOD: The Mayesh Wholesale 40th Anniversary Seventies Inspired Challenge (“Contest”) begins at 12:01 a.m. Central Time (“ET”) on 10/8/18 and ends at 11:59 p.m. ET on 10/28/18 (“Contest Period”). The Contest Period will be divided two (2) weekly entry periods (each, an “Entry Period”), as detailed below:

 

Entry Period 1: Begins 12:01 a.m. ET on 10/8/2018 and ends 11:59 p.m. ET on    10/14/2018.

Entry Period 2: Begins 12:01 a.m. ET on 10/15/2018 and ends 11:59 p.m. ET on    10/21/2018.

Entry Period 3: Begins 12:01 a.m. ET on 10/22/2018 and ends 11:59 p.m. ET on    10/28/2018.

 

SPONSOR:  Mayesh Wholesale Florist, 5401 W 104th Street, Los Angeles, CA (“Sponsor”).

HOW TO ENTER:  During the Contest Period, using your web-enabled mobile device, launch the Instagram Application and follow Mayesh Wholesale Florist on Instagram. You can search “mayeshwholesale” in the Instagram application or visithttps://instagram.com/mayeshwholesale/ in an internet browser to locate and follow@mayeshwholesale. Then, using your mobile device, capture and upload to Instagram one (1) Seventies inspired floral design photo, and include the hashtag #mayesh70sthrowback, along with tagging @MayeshWholesale to receive one (1) entry (“Entry”) into the applicable Entry Period. There is no cost to enter. Entries generated by script, macro or other automated means or practices, or by any means which subvert the entry process will be void. All Entries must be received by the end dates and times above to be eligible for the applicable Entry Period. An Instagram account is required to enter this Contest and is available for free at https://instagram.com/.

Note:  You must have a wireless service plan for your web-enabled mobile device with your wireless service provider and a device that supports the Instagram application to enter this Contest.  Data rates may apply. See your wireless service provider for pricing plan details and capabilities.

ENTRY REQUIREMENTS: Entries may not contain, as determined by the Sponsor, in its sole discretion, any content that:

• is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;

• promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous;

• promotes any particular political agenda or message;

• is obscene or offensive; endorses any form of hate or hate group;

• defames, misrepresents or contains disparaging remarks about other people or companies;

• contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, except for Mayesh Wholesale Florist elements which may only be used for this Contest in accordance with these Official Rules);

• contains any personal identification, such as personal names or e-mail addresses;

• contains copyrighted materials owned by others (including photographs,sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), except for Mayesh Wholesale Florist elements which may only be used for this Contest in accordance with these Official Rules);

• contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission;

• contains any individual other than the entrant, without permission;

• communicates messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate; and/or

• violates any law.

Entry must be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity.  If the Entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the Entry, any and all releases and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the Entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Entry null and void.  By submitting an Entry, entrant warrants and represents that he/she and any persons appearing or who are identifiable in the Entry consent to the submission and use of the Entry in the Contest and to its use as otherwise set forth herein.

By submitting an Entry, entrant acknowledges and agrees that Sponsor may obtain many Entries in connection with this Contest and/or other promotions staged and/or promoted by the Sponsor, and that such Entries may be similar or identical in theme, idea, format or other respects to other Entries submitted in connection with this Contest and/or other promotions sponsored by the Sponsor or submitted for other reasons or other materials developed by the Sponsor. Entrant waives any and all claims entrant may have had, may have, and/or may have in the future, that any Entry and/or other works accepted, reviewed and/or used by the entrant may be similar to his/her Entry, or that any compensation is due to entrant in connection with such Entry or other works used by Sponsor.

By submitting an Entry, entrant hereby grants permission for the Entry to be posted on Mayesh Wholesale Florist’s Instagram (https://instagram.com/mayeshwholesale/OR @mayeshwholesale) or other Sponsor websites or social media pages. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting of any Entry and reserve the right to remove any posted Entry for any reason and at any time.

By submitting your Entry, you agree that your Entry conforms to these Official Rules and that Sponsor, in its sole discretion, may disqualify your Entry for any reason, including if it determines, in its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion.

LIMIT: Ten (10) Entries per person and per Instagram username per Entry Period. Entries received from any person, Instagram username in excess of the stated limitation will be void. You may only use one (1) Instagram username to enter this Contest.

ELIGIBILITY: This Contest is open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older, who have a web-enabled mobile device, wireless service plan and the Instagram application at time of entry. Employees of Sponsor and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest  and each of their respective parents, agents, affiliates, subsidiaries, and advertising and promotion agencies, and their immediate family members (regardless of where they reside) or household members, whether or not related, are not eligible to enter or win. “Immediate family members” shall mean spouses, parents, step-parents, children, step-children, siblings, step-siblings, and their respective spouses. “Household members” shall mean people who share the same residence at least three months a year.

WINNER DETERMINATION: Weekly Winners: Within three (3) business days of the end of each Entry Period, all eligible Entries received by Sponsor for the applicable Entry Period will be judged by a panel of Mayesh judges.

WINNER NOTIFICATION: Potential winners will be notified via Instagram using an @username reference.  Each potential winner will be required to send an email including his/her full name and mailing address to the Sponsor via the designated email address within twenty-four (24) hours of notification. If prize notification is returned as undeliverable, Sponsor is unable to contact a potential winner or a potential winner is not in compliance with these Official Rules, prize will be forfeited and, at Sponsor’s discretion, a runner-up winner may be notified.

PRIZES (2): WEEKLY WINNER PRIZES (2 total, 1 per Entry Period): A Mayesh apron; Approximate Retail Value (“ARV”): $5.00.

Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer a prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. The awarding of the prize is contingent upon full compliance with these Official Rules. All prize details are at Sponsor’s sole discretion.

PRIVACY:  When you enter the Contest, we may collect personally identifying information about you, including your name, Instagram username and email address. Your information will not be sold or rented to third parties. Incomplete Entries are void.

LICENSE FOR USE OF ENTRIES: By submitting an Entry, each entrant grants, and represents and warrants that the entrant has the rights and authority necessary to grant, Sponsor an irrevocable, non-exclusive, fully sub licensable license and right to exploit, edit, modify, and distribute the Entry and all elements of such Entry, including, without limitation, the photo, hashtags, descriptions or comments and/or the likenesses of any persons or locations embodied therein, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.

RELEASES:  By participating in this Contest, entrants agree to release Sponsor, Instagram and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest and each of their respective parents, agents, affiliates, subsidiaries, advertising and promotion agencies, and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, in whole or in part, directly or indirectly, from participation in this Contest and/or acceptance, use or misuse of any prizes (or portion thereof).

OTHER: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, undelivered, garbled or misdirected Entries, photos, comments, descriptions or hashtags; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of Entries, photos, comments, descriptions or hashtags, the announcement of the prizes, or in any Contest-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to entrants’ or to any other person’s computer related to or resulting from participating in this Contest or downloading applications or the use of the website.  Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of these Official Rules. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this Contest if the Contest is compromised by virus, technical corruption, non-authorized human intervention, or any other causes which, in the sole discretion of the Sponsor, corrupt or affect the administration, security, fairness, proper play or integrity of the Contest. In the event of cancellation or termination, Sponsor reserves the right to select the potential winner(s) for the applicable Entry Period and/or prize level in a random drawing from among all eligible, non-suspect Entries received prior to date of cancellation or termination using the judging processes detailed herein. In the event of a dispute regarding entry, Entry will be deemed made by the authorized account holder of the Instagram account associated with the Entry and he/she must comply with these Official Rules.  The authorized account holder is the natural person who is assigned the Instagram username by Instagram. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE  LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH INDIVIDUAL AND RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

Except where prohibited by law, entry constitutes permission to use each entrant’s name, hometown (city and state), voice, biographical information, likeness, photograph and any statements regarding this Contest in all media now known or hereafter discovered, for any purpose, including without limitation, in connection with, and to promote, market or advertise, the Contest, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winner’s list, if applicable. Contest is subject to all applicable U. S. federal, state and local laws and regulations. Winners may be issued an IRS 1099 tax form in the amount of the prize retail value as stated herein.

 

Mayesh Design Star: Florist Tips, Tricks and Hacks

Mayesh Design Star: Florist Tips, Tricks and Hacks

 

Through the years, Kaylee Young, has collected many florist tips, tricks and hacks that she wanted to share for this month’s video. Starting with some tools that she always keeps in her bag, here are her top picks: floral clippers, Oasis cold glue, liners, 3M Command Hooks, zip ties, and a spray bottle. Other than your go-to tools like florist tape, knife, and wire, what are your favorite florist tools and hacks that you like to have on hand for your events?

Keep on scrolling for the product links and be sure to watch to the very end of this video for some other “hacks” from Kaylee that includes what to do with all of those leftover centerpieces.


 

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photo: Anna Lord

 

LINKS

Branch cutter/clippers: https://oasisfloralproducts.com/e2wItemMain.aspx?parentId=102438&parentLink=2100001003:3100002970:3100002840

Floral Adhesive: https://oasisfloralproducts.com/e2wItemMain.aspx?parentId=73172&parentLink=2100001003:3100002970:3100002892:3100002867

Liners: https://www.syndicatesales.com/SSI_Catalog?searchText=liner

3M Command Hooks: https://www.amazon.com/Command-Utility-pounds-Decorate-Damage-Free/dp/B000M3V8XI

Zip ties: https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dtools&field-keywords=100+count+zip+ties&rh=n%3A228013%2Ck%3A100+count+zip+ties

Spray bottle: https://www.amazon.com/s/ref=nb_sb_ss_fb_1_15?url=search-alias%3Dlawngarden&field-keywords=plant+spray+bottle&rh=n%3A2972638011%2Ck%3Aplant+spray+bottle

Mayesh Design Star: Wedding Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

 

In this month’s Mayesh Design Star video, Kaylee takes us through her creative process and how she brings her bride’s wedding flower vision to life. From the first client meeting to the final design, Kaylee believes it is her goal to make their dreams a reality and reflect each couple and their unique personalities.

Kaylee uses a real-life wedding while reviewing the different elements that she takes into consideration when coming up with a design plan for her clients. The process includes getting to know her clients on a more personal basis, creating a proposal, and putting together a mood board! The results for Kaylee is knowing that her clients have a great understanding of the shared vision, building trust, and having a happy wedding couple at the end of their special day!

 


 

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photographer: Chantel Marie

 

 

 


 


Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

 

 

Mayesh en Español: Maravillosos Claveles!

 

En este episodio de Mayesh Floral Design en español, Veronica Cicero de Anthology Co, muestra la versatilidad de uno de nuestros favoritos … ¡claveles! Veronica muestra 3 maneras de usar claveles y mini claveles: un simple arreglo de jarrón julepe, corona floral y guirnalda. Esperamos que te gusten los claveles tanto como nosotros y, si no, esperamos que este video te cambie el opinión.

 

English:

In this episode of Mayesh Floral Design in Spanish, Veronica Cicero of Anthology Co, shows off the versatility of one of our favorites…carnations! Veronica shows 3 ways to use carnations and mini carnations – a simple julep vase arrangement, floral crown and garland. We hope you love carnations as much as we do and if you do not we hope this video changes your mind.

 

Videographer: Talewind Visuals

Florist: Anthology Co.

 

 

 

Mornings with Mayesh: August 2018

Mornings with Mayesh: August 2018

In August’s Mornings with Mayesh, Yvonne and Shelley cover a wide array of floral questions. They started the morning with Shelley talking about some of the great products that are available including the VIP rose called Westminster Abbey. Afterwards they answered some great audience questions that range from garden roses & how to care for them, how to handle ethylene gas sensitive flowers, to what is the best way to clean up quickly after a large installation, how ordering works for shipping customers, and taking on work that doesn’t really match your brand. It was a show packed full of great information, so be sure to watch the replay! 

#morningswithmayesh

Here is the podcast replay, video, and show notes:

SHOW NOTES

FLOWER QUESTIONS

  • From Bridget: What type of product is local in Miami?
    • Yvonne: Here’s a list of some of the local product that Miami gets in throughout the year:
      Grapevine
      Honeysuckle
      Figs
      False Aralia
      Begonia leaves
      Mini-magnolia
      Poke Weed
      Sugar Cane Grass
      Everglades Grass

 

FLOWER CARE

  • From Kirsten on IG: Can you talk about the different kinds of garden roses, not just David Austin, and how to prepare them for arrangements and how long they last?
    • From Shelley: whether you are cutting them from your own garden or getting them from us or a local rose grower you will need to first remove the packaging and lower leaves. My rule of thumb is ¾ leaves removed ¼ left on. Use any damaged leaves or guard petals to encourage roses to open place in tepid or room temperature water. Use flower nutrients, changethe water every 24-48 hours and keep away from direct light and heat. Allow roses to open fully for your event. Super fresh, tight roses will take 3-5 days to open. Local garden roses will last about a week depending on variety, but some South American varieties will last 2 weeks.
  • Evelyn: Any recommendations on how to keep flowers in cooler fresh. Having problems with Snapdragons especially. I keep them separated from carnations. 
    • From Shelley: Snaps can be sensitive to ethelyne gas so make sure your cooler is clean and filtering properly. Make sure you are cutting with a sharp knife at a 45-degree angle. Keep water cool and clean and use floral preservative. I find sometimes they do well out of the cooler if it is not too hot. You have tip them out as well if they have droopy tips. Generally, they are a long lasting flower.
  • From Desiree: Do most people find astilbe to be a flower that does not last in bouquets because I do. I urge clients to find another flower because I don’t want to water tube and add more weight to an already cumbersome bouquet. Such a beautiful bloom but how can we get past the browning tips and them looking pretty sad mid wedding day?
    • From Shelley: Yes, Astilbe is not known for its longevity that is why it’s best to make sure to buy it in season and especially when it’s offered locally. Astilbe flowers last longer, up to 2 weeks rather than 2 to 4 if placed in hot water first, allowed to cool down and then placed in the cooler. It is a technique that works well with hellebores too.

 

FLOWER DESIGN

  • From Brandi: I never had problems with boutonnières previously, but more recently, they’re been super wilty within a few hours of the bridal party wearing them. Super embarrassing and not a look we would like to have. The stems are exposed, however, they are in water right up until they’re being worn. Help?!
    • From Shelley: Well then the question would be what kind of flowers are you using? How are you storing them? You say you are exposing the stems so I am assuming you are doing more of a wild flower look? Certain flowers still need to be wired. Using crowning glory will help with this. ( I will address further on the show)
  • From Texanna: How do you have beautiful events outdoors with flowers in this heat? What about potted Orchids and Orchids in general and Roses?
    • From Shelley: It is a challenge isn’t it!? Definitely using orchids, plants and heartier flowers like tropicals help. Also, for the first time, we are really seeing a shift in our climate and the environmental changes are really starting to impact us here in Southern California where you could count on really nice outdoor weather year round. It has already started impacting our florists business here. Using a base of silk flowers and then adding in fresh flowers is another option to help combat the heat as well. Remember when working outdoors to wear a hat and gloves and to protect yourself from the heat. It’s really easy to forget how hot it can get when you are setting up outside.
  • Do you all do seminars on arranging?
    • Yvonne: We have some great resources for learning more about flower arranging. First, is our video library that everyone should check out. We have over 400 videos that cover a wide range of design topics and general videos about flowers, care & handling. Typically, we have 1 design video per month that we publish. In addition to our videos, we offer live educational events as well. Currently, we have 1 flower workshop left for the year, happening in Salt Lake City in November. Visit our website for more information. Also, if you want to stay in the know about all of our news & events, then be sure to sign up to receive our emails.
      • http://info.mayesh.com/subscribe
      • http://youtube.com/mayeshwholesale
      • https://www.mayesh.com/mdsworkshop-2018/
  • Melissa: What is the best way you’ve found to clean up quickly and efficiently at a venue after a big install?
    • From Shelley: A large team is essential and if you can’t afford that get yourself some interns or volunteers and get really organized. Make sure you have your own trash cans, bags, brooms dustpans, carts, dollies, boxes buckets etc…so that you are not at the mercy of the venue and that you don’t have to ask to borrow ANYTHING, Make sure you have a well-stocked toolkit. Give yourself time. Familiarize yourself with each venue you work at and learn how long it takes at each venue and how many people you need. Don’t wing it each time. Get a crew you can trust.

 

FLOWER BUSINESS

  • IG: As a new florist, I would like for you to walk through the steps of ordering for the first time and things I should know about delivery. I received a related question from Evelyn: How can we arrange ordering from you and getting the best price on shipping?
    • Yvonne: Once you register your business and we get your account set up, you will be assigned your very own sales rep to walk you through all the steps on ordering and shipping. We have 2 different shipping teams. In general, our Miami shipping division handles the East part of the country and our LA shipping team handles the West side. We can work on quoting you costs for flowers including shipping/packing charges. Shipping costs are calculated by actual weight and dimensions of the boxes so each order may differ as far as shipping goes depending on the size of the order. We ship a few different methods, FedEx priority overnight and Air Cargo (Delta/Southwest/United/American) to your nearest airport. Shipping via airlines for orders over 100 lbs. can be significant savings if you are able to go and pick up from the airport. Picking up cargo from the airport is super easy! We will give you the address to the cargo station as to where you will need to go. It’s usually in a separate area from the airport so you don’t have to interface with airport traffic.
  • Melissa: How do you reconcile specific floral work you’ve been asked to complete that is not up to par with your personal taste?
    • From Shelley: Ah this is always a toughie. When your new and starting out it is always difficult to turn down ANY business. You will do designs that you don’t love and work you will not want to even photograph. It’s very hard, on the one hand, you need to make a living and on the other, you feel that you are an artist and your artistic integrity is at stake. If it is a bridal client it’s a good idea to have a questionnaire on your website that can help you vet your clients and you can gently refer them out to another vendor. Sometimes it’s a learning experience and we need to learn how to say no to things so we can say yes to the projects we love. But listen, in the business, everything is not always Instagram worthy and you will realize that unfortunately, not everyone out there has the same amazing taste that you do. Your amazing skill will be to help that client make it go from drab to fab-u-lous, honey. That is when you know that you are really doing your thang. Even on a budget. Hey, it’s always easy to make things look great with a big fancy budget, a true artist can rock it with no funds.
  • From Evelyn: Any ideas on promoting flowers during slow times.
    • From Shelley: Instagram Giveaways, dropping off flowers to your local schools, churches, hospitals, funeral homes, local wedding coordinators, coffee shops, offering a bouquet of the weeks deal if you own a flower shop. Hold an educational class for mommy and me so that moms can bring their kiddos in to plant a flower or make a small bouquet. Hold an open house and get folks in with free drinks and food give a discount, Hold a Wedding workshop for the bridesmaids ro learn how to make a flower crown. There are many ways to promote your shop or studio that don’t have to be flower related…maybe a potluck or open mic night. I hosted a Kids Ted Talk at my shop that focused on my eco-friendly practices. Participate in your community and network with other shop owners so that people know you are there and get the word out.

 

MARKETING

  • Instagram Reviews of Antelope Valley Florist: https://www.instagram.com/avflorist/
    • For Hashtags … I see that you are in Lancaster, CA, so I would use hashtags like:
      • #lancasterca #lancastercaflorist in addition to #antelopevalley #antelopevalleyflorist and other areas that you
    • Create hashtags for the different pieces of your business:
      • #lacastercaweddings #lacastercaweddingflowers
    • And you can add a few more general ones too: #flowers #

 

Beyond the ‘Gram: Collabs are Fab

Beyond the 'Gram The Flower Industry IRL

 

The much anticipated part three of Shelley Ander’s blog series is finally here! If you haven’t read her two previous posts, make sure you catch up first!

 


 

A long time ago, in a floral galaxy far, far away… there was battle raging on. It was US and THEM… THE COMPETITION. If you owned a florist or floral design company, any other florist around was your adversary. If you spied them at the floral market you nodded, smiled your polite hellos, threw shade, coveted their flower cart and kept on moving. You envied their progress and knowingly applauded their downfall. You may have even pulled a Katy Perry and tried to lure their employees away. No? Oh wait. Was that just me?

 

Oh, who are you kidding Miss Polly Perfect, we’ve all been on that dark side and it ain’t good… In the old days, you stayed on your side of the fence and they stayed on theirs. That was the American Way! Old school florists, you know who you are and what I am talking about.

 

I jest, but it was kinda true. Now don’t get me wrong, you had your florist friends and you may have shared designers, but they were in other cities. The further away from your zip code the better your friendship, and if they were in another state you were practically besties! We were a protective lot back then. There was more than enough business to go around, yet we did not like sharing it very much.

 

All of that is changing. And it has never been more apparent than right now. The newer generation of floral designers (female in particular) have reached an almost zen-like community of inclusion and sisterhood. I see this every day here at Mayesh. Where people barely spoke or acknowledged each other, they are chatting and discussing each others’ carts, the events they are working on and more importantly they are working together. Collaborating.

 

In today’s environment there is much more of a willingness to work together. A new collaborative spirit amongst our designers, new and old. I see more and more of them at our locations chatting, sharing notes and networking than in the past. There is more of a sense of camaraderie. The US is the florist, the THEM the consumer. We are all in this thing together. With the world shrinking due to social media exposure and constant internet access, it is changing the face of the floral landscape for everyone. There is even more competition than ever before, yet there is more collaboration than ever before.

 

A few years back I owned a flower shop. Actually, I have owned two. The first in Dallas, TX in my early 30’s during those floral days of yore. My second was a shop located in the Arts District of Downtown Long Beach. A grungy, bohemian landscape full of millenials, coffee shops and a bootstrap spirit where I had a dream of opening a eco-friendly shop that carried organic or locally grown flowers, upcycled and repurposed vases, and art. My landlord and amazing Oklahomian named Roni Skeen took a chance on me and Primal Flower was born.

 

 

Beyond the 'Gram: The Flower Industry IRL

 

 

After practically starving the first year, things started falling into place for my business. People loved my concept and it was really taking a hold in Long Beach. It was early into my second year when I had a lovely email exchange with the very popular, Southern California floral designer and Long Beach native, Megan Grey from Honey and Poppies. One of the originals in the early garden revival movement and exquisitely talented.

 

 

Gorgeous work from Megan Grey | Photography: This Modern Romance

 

I had apparently sent an acquaintance of hers flowers. The young lady’s husband had ordered them from me after finding me online. Megan had seen the flowers and was blown away by them and wanted to know where they had come from. I was so very flattered; of course I knew who she was and was a fan. At the time there were no retail shops in Long Beach doing quite the throwback lush garden look that I was getting known for. Remember that magazine article about Saipua? I had really loved that she had brought that look back and I was fully on board bringing it to my new community in Long Beach. What really impressed me was Megan’s kindness and willingness to reach out to me, someone who could be looked at as her new competitor in town. Well if you could call me that… let’s just say that Megan Gray is in a league of her own. Okay, I say I was impressed… more like shocked.

 

Beyond the 'Gram: The Flower Industry IRL

The design Megan saw & loved from back in my Primal Flower days!

 

But it was one of the first signs of many that I would start to see with this newer generation of florists that I had not really experienced as much with my generation of florists. Not being threatened by each other and a willingness to collaborate and work together. She would send weddings my way when she was not available and I was very appreciative.

 

Collaboration is not necessarily new. Flower shops and florists have for years networked and worked together. I have many times freelanced and helped my flower friends over the years with their weddings and events. I have gone back and worked with former employers and helped them from time to time when the needed an extra hand. But in general, most shops kind of kept a respectful and not always friendly but definitely competitive distance from each other.

 

So what gives now? Why the change?

 

Florists are finding that they need each other as sounding boards and mentors. There is a huge community of online floral chat groups on Facebook alone. You can get support and questions answered from your peers. Things that you may have needed help with but were too embarrassed to ask before. Or maybe you are just super stoked and proud of something you just created and want to share it with your peers. It’s great getting honest feedback.

 

Holly Chapple started Chapel Designers, “an international collective of wedding and event floral designers. The organization not only educates, supports, and mentors creatives, but also encourages the individual designer to be his or her most authentic self.“ And there are great florists blogs out now like Flirty Fleurs and Debra Prinzing who writes a blog and published a book about the slow flower movement.

 

Forming strong alliances with your contemporaries makes smart business sense, especially in this type of business which is heavily dependent on artistic design. Finding a few good florist friends whose work you value and trust to help you out in a pinch during an illness or unexpected family emergency or god forbid an unforeseen tragedy is worth its weight in gold.

 

Another added benefit is continuing education. We are all in a constant state of learning and this strange little business we have all found ourselves often times floundering in has not given us any floral training. Some of us have worked in shops for many years. Some of us have started our own businesses from scratch and are very self taught. Some have gone through the entire AIFD process and gotten certified. But unless you work with other designers of many different degrees of experience and skill level you really are limiting yourself.

 

A new trend we have seen explode in the past couple of years are individual mentoring sessions and workshops. Mayesh has its own Design Star and does a traveling workshop series that promotes continuing education as well as a video series. Many florist now do workshops, and while not necessarily a new thing, the way they are being done and promoted is new. In the past you just showed up at your local flower shop and took a class, and maybe refreshments were served.

 

Our Miami Mayesh Design Star workshop, led Kaylee Young of Flourish by Kay 

 

Now it is an event with sponsors and floral bling. You could walk away with a swag bag of goodies from many different vendors. One-on-one mentoring is relatively new as well. I visited with the wildly popular Rachael Lunghi from Siren Floral Co. during one of her workshops. She is based here in San Diego and hosts many workshops. She also has many florists who fly from all over the country to visit with her to learn her special mojo during paid mentorships. Her classes are always full of hip women: young and mature, newbies and OG’s who want to learn from this magical, ethereal young lady.

 

 

Beyond the 'Gram The Flower Industry IRL

Beyond the 'Gram The Flower Industry IRL

Beyond the 'Gram The Flower Industry IRL

 

 

In the past you could barely get your fellow floral designers, manager, head designer or contemporaries to teach you anything so great was the fear that they would steal something from you… your talent or your clients. Not so much anymore.

 

I recently interviewed the enormously talented and very lovely Carla Kayes owner of Carla Kayes Floral Design in Temecula about the recent trend with the newer generation of florists’ more collaborative spirit: “I feel like I have gained so much by helping somebody else because everybody does something different, and they possibly do something more successfully or more efficiently than what you do.” She also adds that “ten years ago it was a different story, things were ugly. Now people work together and it makes everyone better, we all get better when we share information and knowledge.” Carla should know, she has had one of the most successful rebranding campaigns of recent memory and a lot of it had to do with her willingness to learn from and work with her newer contemporaries.

 

 

Beyond the 'Gram The Flower Industry IRL

Beyond the 'Gram The Flower Industry IRL

 

 

This also helps create a united front when it comes to pricing strategies, something florists have always struggled with. If everyone is on the same page and and keeps pricing transparent and open, it helps with consumers who are price shopping. I have heard from several of my clients who have told me that because of the open, collaborative nature of their relationships with other wedding florists and shops that when they are price shopped, they all can discuss it… “oh yeah, that bride hit me up too.” At least they can feel confident that they are being chosen for their work and not just because the were the cheapest.

 

With the explosion of one-on-one mentorships, workshops and webinars there are more and more ways to learn and work as a florist these days. Don’t be afraid to reach out to a florist you admire and ask about networking or freelancing for them.

 

 


 

 

A few tips that are helpful and will give you major cred in the business::

 

 

  • Always be respectful of their work. Absolutely ask permission to photograph any work that you are doing for them. It is their intellectual property.

 

  • Always tag them and request permission to use any photos of said work on social media.

 

  • Do not post their work as your own… yes it has been done countless times. (I have been a victim of this)

 

  • Respect their neighborhood, find your own area or zip code to work in that doesn’t cause a conflict of interest. For example don’t host a workshop or event a street over from your friend’s flower shop.

 

  • Have integrity! Never try to steal a client out from under your florist friend.

 

  • Be inclusive. When holding events, or group get togethers always try to invite or include flower friends in your network. The floral world is a small world and news travels fast! #nofrenemies

 

  • Don’t steal staff from another flower friend. Did Katy Perry and Tay Tay not teach us anything? Flower feuds are not any prettier.

 

  • Make sure you are there to work and not just there to get a free “workshop” out of your chosen florist. It’s okay to fangirl, but have integrity here too. Keep the million questions and digging into vendor secrets to yourself. People have worked hard to get where they are and you baby florist, need to learn how earn your stripes too. You will be much more respected and asked back in the future. They will see right through your shenanigans. Sign a non-compete in these instances.

 

  • Above all, do unto others as you would have done to you.

 

 

#beyondthegram , Beyond the 'Gram , Shelley Anders

 

Mayesh Design Star: How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

 

In this month’s Mayesh Design Star video, Kaylee Young teaches you how she creates a floating, cloud-like baby’s breath installation for a whimsical wedding reception.

 


 

Featured flowers: baby’s breath

Supplies: Clippers, wire cutters, scissors, fishing line, Oasis wire netting (chicken wire), Oasis caged bricks, Oasis non-caged bricks, Lomey dishes

 

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photographer: Chantel Marie

 

 


 

 

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star How to Make a Floating Installation

Mayesh Design Star

 

The Floral Gathering

Floral Gathering Portland

 

We’re smack dab in the middle of wedding season, and I’m going to go out on a limb and say that the majority of you are a little bit tired and a lotta bit in need of a mental reset! Well, the ladies of Good Seed Floral  and Brier + Ivy in Portland, OR are fully aware of the struggle, and they decided to do something about it! In our ever evolving industry, where collaboration and community between floral designers is flourishing, they decided to start The Floral Gathering, an opportunity for designers to come together to play with flowers and connect with one another over a meal. Our very own Jocelyn Kehrle attended the first Floral Gathering last night… here’s what she had to say!

 


 

I had the opportunity to attend the first Floral Gathering in Portland tonight! It’s all about bringing our floral community together and making beautiful floral arrangements. Amy from Brier + Ivy and Joanna and Taylor from Good Seed Floral hosted the event. It was beautiful and intimate and we created a whole lot of beautiful things! Foraged Blooms attended as well as BLUE Floral Company, For the Love of Floral, Hart Floral, Vanessa Schmidt Co. and Lou + You Florals. It was an evening filled with gorgeous blooms, beautiful people and friends!

 

 

Floral Gathering Portland

Floral Gathering Portland

Floral Gathering Portland

Floral Gathering Portland

Floral Gathering Portland

Floral Gathering Portland

Floral Gathering Portland

Floral Gathering Portland

Floral Gathering Portland

Floral Gathering Portland

 

We absolutely love this idea, and are so inspired by the collaborative nature of the floral industry right now. If your floral community does something similar, let us know! We’d love to share the different ways our customers are connecting, working together, or just dealing with the craziness that comes with being a florist. Cheers to you!

 

Mayesh Design Star: Making & Pinning a Boutonniere

Making & Pinning a Boutonniere

In this month’s Mayesh Design Star video, Kaylee Young teaches you how she creates small boutonnieres and how she likes to pin them on. Her goal is to create a fresh, fun and lightweight floral design perfect for your male clients using an assortment of small textural products.

For more details & pictures:

Featured flowers: spray rose, hellebore, sweet pea, and grasses.

Supplies: Clippers or knife, Oasis Floratape Stem Wrap, and a pin.

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photographer: Chantel Marie
Model: Landon Young

 

 

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