Archive For The “Education” Category

Floral Design Trends for 2017

2017 floral design trends

Who doesn’t love a trends report, right?! I recently attended WFFSA’s Floral Distribution Conference this past October and was able to attend the trends session led by Sandy Schroeck AIFD PFCI. Sandy curates her trends forecast by scouring social media, shopping gift markets, looking for repetition, emerging colors, fashion, furniture and more.

Sandy’s top floral trends are Urban Luxe, Modern Vibe, Brushstrokes and Fragrant Fields. Check out the pictures below and let me know which is your favorite or if you are seeing different trends in your area in the comments below!


Key elements: Statement flowers, large foliage, high impact containers along with repetition.

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Key elements: add art back into design, negative space, contrasting elements, utilizing cold (acrylic, cement, and metal) with natural materials, transparency/iridescence, and geometric shapes.

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Key elements: gathered/foraged style, draws inspiration from Victorian or Renaissance paintings, short/low containers (e.g. compote) to allow a flared look, foliages, and bright colored garden style flowers.

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Key elements: using fragrant flowers like lavender, new varieties of everyday flowers, and vintage and European influences.

Fragrant Fields Floral Design Trends Fragrant Fields Floral Design Trends Fragrant Fields Floral Design Trends Fragrant Fields Floral Design Trends Fragrant Fields Floral Design Trends

Live Chat: Talking all Things SEO w/ BloomNation


You’ve probably (hopefully) heard of those three little letters – SEO – and you’ve been told how important they are to your business. But other than knowing that it’s important, you don’t fully understand WHAT or WHY SEO is important, let alone how to effectively use it to your benefit.

If that sounds like you, then you’re going to want to join our LIVE VIDEO CHAT with BloomNation’s VP of Product & SEO aficionado, Eric Wu!

As an SEO, Product Manager, and Marketing Technologist, Eric has made a career of connecting millions with large brands while at Edmunds, AT&T, SpinMedia, Demand Media, REALTOR, and EarthLink. Since 2000, he has worked at scale across a variety of industries for some of the internet’s most popular websites including,,,,,, and

And now he’s here to help you, and to educate the floral industry on the importance of SEO and where florists should spend most of their mindshare.




December 14th at 4PM EST / 2PM MST / 1PM PST


The live video chat will take place on Huzza. All you need to do is just click, listen, chat, and ask questions! And if you feel like it, share a selfie with us. Click the link below to follow & subscribe and Huzza will send you a reminder 30 minutes prior to our live chat.




We’ll also be streaming this live on Facebook, so check us out there too!

Mayesh Houston & Allied Florists of Houston Recap

Allied Florists of Houston & Beth O'Reilly Hands-On Program


On November 15th, The Allied Florists of Houston held their monthly meeting at Mayesh Houston, featuring our very own Beth O’Reilly AIFD CFD TMF as this month’s presenter! Early in the day, a group of designers participated in an intensive hands-on workshop with Beth, followed by the evening event & program. Leading up to the presentation, guests mingled among one another while nibbling on delicious bites from Eidelweiss Catering and sipping on refreshing drinks.

Beth’s interactive demo featured a number of gorgeous designs, and like the true educator she is, Beth made sure to explain everything – from mechanics to container choice, to the reasons behind her flower choices. She engaged her audience and answered questions throughout the whole presentation, and talked techniques using Design Master products and different ways to incorporate them into designs. Beth featured a wide array of designs, from everyday sellable designs to over the top floral art. In the eloquent words of Alex Torres AIFD CFD TMF, her program was an “ethereal vision of floral divinity. Beth’s aesthetic point of view ranges from unadulterated  classic form to unabashed bohemian rhapsody. Her exquisite use of color and floral selection is second to none.” Quite the ringing endorsement! 

It was a wonderful evening for all in attendance, and we’re so glad we had the opportunity to host the last remaining Allied in Texas. For a more in-depth and beautifully written description of the event, be sure to check out Alex Torres’ article in the Allied Florist’s of Houston magazine. And if you’re in the area, head over to their website to learn about upcoming shows & educational opportunities in 2017.


Allied Florists of Houston & Beth O'Reilly Hands-On Program Allied Florists of Houston & Beth O'Reilly Hands-On Program Allied Florists of Houston & Beth O'Reilly Hands-On Program Allied Florists of Houston & Beth O'Reilly Hands-On Program Allied Florists of Houston & Beth O'Reilly Hands-On Program Allied Florists of Houston & Beth O'Reilly Hands-On Program Allied Florists of Houston & Beth O'Reilly Hands-On Program Allied Florists of Houston & Beth O'Reilly Hands-On Program Allied Florists of Houston & Beth O'Reilly Hands-On Program

Allied Florists of Houston & Beth O'Reilly Hands-On Program

Mayesh Floral Forum: Flower Substitutions


You’ve all come across at least one of these frustrating scenarios: your bride comes to you with their vision in mind, a vision which MUST include dahlias. The only problem? Dahlias aren’t in season during her wedding. Scenario two: six months before the wedding, you tell them you can get X, Y or Z flower, and the week before, there’s an unexpected shortage due to something completely out of your hands, like the weather.

So we asked our panel, how do you deal with substitutions, and breaking the news to your clients that the flower they wanted so badly won’t be available for their wedding? How do you ensure that your bride is still happy?



Floral Forum

Beth O’Reilly


I strongly believe that the most successful floral artists and salespeople sell an emotion; a look and a feeling, NOT a flower!  The way wedding flowers are sold is VERY important, both on a retail level and a wholesale level.  On the retail end of things, a bride needs to be guided in a way that provides the best possible outcome for her expectations.  Sometimes honing in on clues to understand what she is expecting is one of the most important skills for wedding florists to learn.  Also, pin pointing your concerns with any unreasonable flower expectations that she has right off the bat is imperative.   All of this has to be done with tact and finesse in order to  make her feel confident in your abilities to carry out her vision regardless of any availability issues or requests that she has her heart set on.  Mother Nature plays a huge part in her plans and she needs to know that if you can’t get a peony, for instance, you are going to choose a substitute of like value, color and feeling. If her peonies aren’t available, she should understand that its not that you or your wholesaler dropped the ball…it is simply that Mother Nature and the farms that grow them have not been able to provide it at the time of her wedding.  It is kind of like going to the grocery store…one week the grapes are big and fat and juicy and the next week they are small and a bit sour.  We work with them though.  We add a little sugar and maybe some other fruit that is sweeter to make a great combination.  Flowers are kind of like that.  It’s a great analogy that I have used often in the wedding consultation- especially if I think that a substitution may need to me made when her wedding rolls around. 


On a wholesale level, I think it is important for wedding florists to understand the challenges that their wholesale partners face as well.  Just like consumers need to be educated by their florists, retailers need to be educated by their suppliers.  It is unreasonable for any florist to expect that their wholesaler can “guarantee” any highly seasonal product that is in great demand.  A peony or a dahlia is a great example.  Really any flower that is trending becomes highly sought after and creates a demand that makes that flower more likely to have availability issue, especially during peak wedding season.  It is so important that you find a wholesaler that you can partner with.  Finding a company that will educate you and that you can trust to do everything possible to find the flowers you need but to also have great substitutions in mind and on hand should your requests become an issue the week of your event. 


I feel that flower trends and products change very quickly.  Just because a florist has been in the business for 20+ years does not make them an expert when it comes to market availability and varieties.  It is an ever-changing landscape.  If I can offer one solid piece of advice as you order and purchase your flowers, it would be to keep an open mind and utilize your talents in a way that makes what Mother Nature has to offer work for your clients needs and also to trust your sales rep to make good decisions on your behalf.



Floral Forum

Cynthia Sanchez


I get this quite often. I find most my clients have at least one favorite flower but they just don’t know when they are in season. It’s really just a matter of educating my client on what is in season at the time that they are getting married and providing great substitutions for flowers that they may love but can’t necessarily get.  I like to ask about colors they’re working with or what vision/theme they may have instead. Then we can design everything as a whole. I’ve found this helps people see the “big picture” a little clearer than to just focus on specific flowers at first.


Substitutions are great. I let my clients know that if we have to substitute something we’ll choose something with the same look or style to what we were planning. I’ve also noticed that when brides show me images of flowers they like, a lot of my brides think garden roses are peonies.  This is why garden roses are great substitutions for peonies. That’s usually my first option when somebody wants peonies. If they’re looking for dahlias or ranunculus, etc. I like to substitute flowers with a similar look or feel to what they like. For example: if a bride wanted ranunculus, I might substitute it for a spray roses or some scabiosa if I’m looking to use it as a more delicate accent to flower arrangements.


Because flowers are alive and no two are ever the same, I have a clause in my agreement which states I will use substitutions on any items I either can’t get or isn’t up to par with our standards. I think this clause has been very important to have because every so often you might find that some bunches you’ve ordered just don’t look quite as fresh as you would normally like them to be. Since we florists make flowers ahead of time, I’d rather substitute a different flower that I know will look great and give me the same end result than to have that particular bunch of flowers look even worst on the day of the wedding and risk having me possibly trash those flowers anyway. 


Floral Forum

Rachael Lunghi


This is such a great question. I’m a pretty straight forward in person in general, but believe it’s not what you say, it’s how you say it 🙂 So i just try to break it to them gently but also keep them realistic//set expectations. 


What’s nice about living in CA, is sometimes we get fluke items 🙂 Like random peonies or ranunculus off season. And so i’ll explain that to them as well and tell them I’ll do my best, but can’t guarantee they’ll get that specific bloom because it IS off season. I also try to encourage them to trust me to choose some pretty substitutions-and ALL of these stipulations are listed within my contract as well-just to make sure we are covered! 


In terms of scenario two: OOF this has definitely happened. and I think it’s all about communication//expectations again. Since I usually start wedding prep much earlier in the week just before the wedding, I tend to be able to nip this in the bud. And if i can’t get the item, I’ll just let them know it! Sometimes these things just don’t come in, or they come in and they’re not their best quality. SO, I just communicate that and then send the client photos of my pull cart or some other pretty items we’ve pulled for them to try to keep them excited! It’s all about remaining flexible and positive and encouraging them to do the same!


Floral Forum

Veronica Cicero


When it comes to breaking the bad news, I tend to do it right up front without hesitation. However, if there is a slight chance that it will be possible I mention it and make sure that they understand I am not committing to it, but will make note of their wish list to surprise them the day of the wedding. Nowadays, I have learned from my past mistakes and I do not promise any specific flowers especially to brides. My commitment to each one of our brides is to stay true to the design as a whole and not the specific blooms. 



Thanks to our Floral Forum for your advice on avoiding these sticky situations! To sum it up, try to be as honest & transparent as you can with your client, focus on selling a “feeling” rather than a specific flower, and if all else fails, include a clause about substitutions in your contract! And as always, if you have anything else to add to the topic, please tell us in the comments below!

Mayesh Carlsbad & UCCE Wreath Workshop


Guest Blogger: Shelley Anders


On October 26th, Mayesh Carlsbad hosted the UCCE Master Gardener Class here at our branch. Our class was held by Mayesh Sales and Marketing associate Shelley Anders who is also a retired professional floral designer with 30 years of retail floral experience. Shelley taught the lovely ladies from UCCE how to design an autumn wreath using fresh and dried floral materials. She also gave them a tour of the facility and explained to the class the history of Mayesh Wholesale and it’s contribution to the floral industry. The class had a great time and took home a beautiful finished product they were very proud of.

This is part of a new series of design workshops and educational classes that Shelley will be teaching at Mayesh Carlsbad this coming year. Please contact us if you are interested in learning more! And if you’d like more information about becoming a master gardener, please visit their website: Master Gardener Association of San Diego


Mayesh Design Star Workshop Giveaway

Mayesh Design Star Workshop giveaway


Did you hear about our Mayesh Design Star Workshop Tour? Our 2017 Mayesh Design Star, Christy Hulsey, will be stopping at multiple cities throughout the U.S. to give our community an opportunity to experience a day of designing, learning, and networking! We are kicking everything off by giving away ONE TICKET to a 2017 Mayesh Design Star Workshop of your choice! The winner is responsible for travel & accommodations, with Mayesh covering the cost of workshop, a $400 value.

Here's how the giveaway works:

  • You must follow @mayeshwholesale on Instagram
  • REPOST the official contest picture found on Instagram and use the hashtag, #MDSflowerworkshop
  • Enter by December 2, 2016 (one entry per user)
  • Winner will be selected at random
  • Winner will be announced on December 5, 2016


Enter today for your chance to experience a Mayesh Design Star Workshop - learn from a Mayesh Design Star who has vast experience with both events and everyday flowers, work with the best seasonal flowers Mayesh has to offer, take home the vessel that you designed in, add professional photographs to your design portfolio, network with passionate designers & more! Get more details about the workshop tour including cities & dates at here

P.S. If you RSVP for a seat at a workshop, as each is limited to 25 students, and you win the giveaway, you will receive a full refund.

Don't waste time and enter now!


By entering the giveaway, you agree to the following terms and conditions:

-One entry per person.
-Mayesh Wholesale Florist, Inc. reserves the right to close the giveaway at any time should the number of respondents become unmanageable.
-Mayesh reserves the right to change the parameters of the contest.
-Dates and times are subject to change based on need.
-No purchase necessary. 
-Giveaway is open to floral designers who live in the United States and are at least 18 years old.
-Due to large prize value, the prize winner may be subject to U.S. taxes, a Form 1099 will be required. If this is the case, we will need to collect the name, address, and social security number of the winner(s). 

Sponsored by Mayesh Wholesale Florist, Inc 
5401 W 104th Street, Los Angeles, CA 90045

Contact us with any questions or concerns at

By registering, you have read, understood, and agree to the following:

By participating in this contest, entrants agree to release Mayesh Wholesale Florist, Inc. (Sponsor) and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the sweepstakes and each of the respective parents, agents, affiliates, subsidiaries, advertising and promotion agencies, prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives, and assigns (collectively, the "Released Parties") from any and all actions, claims, injury, loss or damage arising in any manner, in whole or in part, directly or indirectly, from participation in this contest and/or acceptance or use of any prize.

Entrants authorize Released Parties to use their name, voice, likeness, biographical data, city and state of residence and entry materials in all media no known or hereafter discovered, for any purpose, including without limitation, in connection with and to promote, market or advertise, the contest, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winner's list, if applicable, unless prohibited by law. Sponsor is not obligated to use any of the above-mentioned information or materials, but may do so and may edit such information or materials, at Sponsor's sole discretion, without further obligation or compensation.

By submitting entry materials, entrants acknowledge that they understand and agree that the Released Parties' use of material containing features and elements similar to or identical with those contained in entrants' entry materials does not entitle entrants to any compensation. By entering and/or participating, entrants waive any right of action against the Released Parties in connection with the Released Parties' use of any material (or any part thereof), whether or not the material contains features or elements similar or identical to those contained in entrants' entry materials. 

Teleflora & Mayesh Phoenix: Every Day’s a Holiday Recap


Guest Blogger: Barbara Montes


Tim Ferral gave us an excellent presentation on the upcoming holidays and opportunities to increase speed in creating designs, increase profitability when selling customers and increase customer satisfaction by asking appropriate questions to establish customer expectations. He provided an excel spreadsheet tool and demonstrated how to calculate flower allowance, labor and selling price for each arrangement. He gave a multitude of practical tips to use every day in your shop and incorporated current design technology to increase our professionalism.


Mayesh Houston & Allied Florists of Houston Hands On Program


Join Mayesh Houston & Allied Florists of Houston for a hands-on program with our

2015 Mayesh Design Star Beth O’Reilly AIFD, TMF!



November 15, 2016

4-6pm Hands-On Portion | 6-9pm Evening Program



470 Garden Oaks Blvd. Houston, TX 77018



Member Registration Priority until 11/1/16

Open to Non-Members Afterwards

$75 Members / $100 Non-Members Includes Hands On Program, Dinner & Evening Program!



$25 Members / $35 Non-Members



 281-360-1364 for Registration Form & Online Payment

TeamFloral Webinar: Merchandising Your Online Store


How your shop’s website is set-up is the single most important factor on your growth in sales this season – far more influential than how you merchandise your store. Find out how you can easily boost sales this season by preparing your website for holiday sales. Register today!


Join us Wednesday, October 19th @ 4 ET / 3 CT / 2 MT / 1 PT!


Host: Dan McManus, TeamFloral President



Mayesh Portland’s Grand Re-Opening


Please join us for Mayesh Portland’s Grand Re-Opening in their beautiful new space at the Portland Flower Market!

It will be an evening filled with good eats & drinks, learning and networking.



Katie Davis of Ponderosa & Thyme

Debra Prinzing of

David Schwartz of BloomNation


WHEN: Saturday November 5th from 5-9pm


WHERE: 3622 N Leverman Street Portland, OR 97217


RSVP: 503.289.9831 |

or talk to your local Portland sales rep!

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