Archive For The “Education” Category

Mayesh Portland’s Grand Re-Opening

 

Please join us for Mayesh Portland’s Grand Re-Opening in their beautiful new space at the Portland Flower Market!

It will be an evening filled with good eats & drinks, learning and networking.

 

WITH SPECIAL GUESTS

Katie Davis of Ponderosa & Thyme

Debra Prinzing of Slowflowers.com

David Schwartz of BloomNation

 

WHEN: Saturday November 5th from 5-9pm

 

WHERE: 3622 N Leverman Street Portland, OR 97217

 

RSVP: 503.289.9831 | portland@mayesh.com

or talk to your local Portland sales rep!

Mayesh Floral Forum: Relationships w/ other Wedding Vendors

 

As florists, we are just a small piece of the wedding industry pie. From event planners to photographers to calligraphists, there are so many other creatives that come together to create these magical days for the two lovebirds. We all know how important networking is, and as an aspiring floral designer myself, I’ve always wondered how important it is to connect with other vendors, and how to go about doing so!

So I asked the Mayesh Floral Forum: Relationships with other wedding industry vendors… how important are they? How do you establish good relationships for referrals and possible collaborations? And to get a bit more specific, we also had a customer ask about images of your work, and if most photographers are willing to give florists their images, or make them pay to use them?

 

Floral Forum
Randi Eshelman

 

I have never paid for images that photographers have given me. The photographers that I work with quite a bit don’t typically watermark their images but they do ask for credit. Which I happily give! It is important to credit the photographer on your website as well as social media. Sometimes we have to do some extra leg work and ask the photographer for images after an event. And sometimes we never get photographs. So my team and I are trying to get better at taking a few quick snaps that we can use for social media before the event.

Relationships with other wedding industry vendors are extremely important. They can be a huge source of referrals and a great support for our businesses. We typically are referred by Venues, Planners, and Photographers. If there is a vendor that you would like to work with or a venue that you have always wanted to work at, ask if they would be willing to collaborate on a styled shoot. Early on in my business, one of the first styled shoots I did, the photographer set the shoot up at one of my favorite venues. I was so excited as I had never worked there but always wanted to. The event coordinator liked my work so much she added me to their preferred vendor list. It was one of the most pivotal points in my business.

Networking with other vendors is always important. I know it can be hard and intimidating if you don’t know a lot of vendors in your area. But finding a commonality with other people is a good way to start relationships with them. One of the things that is very important to me as a florist and a small business owner is BE NICE. Be nice to other florists, other vendors, and people in your industry. Your reputation will proceed you. Do you want to be known as difficult to work with or someone who is nice to work with? That is so important when trying to collaborate with others.

 

Floral Forum

Rachael Lunghi 

 

Almost all photographers just allow me to use them – I’ve had one ask me to pay for them and I said no thanks 🙂 I think that’s a totally ridiculous expectation! Us using their photos is good for them as well – as long as we are crediting properly, I don’t think it should be an issue!

In terms of vendor relationships… HUGELY important. I think each wedding that you work with other vendors is also a networking event. You should be working as a team and making everyone’s job easy so that the event runs smoothly and hopefully they’ll want to work with you again. I’d say i get more referrals from other vendors than most other marketing avenues 🙂

Collaborate away, make friends, and just do your best. If other vendors feel that you’re fun to work with, dependable and talented-why wouldn’t they recommend you?

As for the best ones to “get in with”-coordinators for sure. As a coordinator also, I’m always sending referrals out for vendors i love 🙂 coordinators + venues <3

 

Floral Forum

Mandy Majerik

 

As far as photographers, they are very willing to give us images digitally as long as we make sure to credit them appropriately when we use them. Photographers that we work with often, also offer a large canvas of our work (and theirs) to display in our consultation room, usually a couple of times a year.

Helpful Hint: When using photographer’s images on Instagram or any other social media that has filters, DO NOT add another filter to their original photo. Some have unique brightness, flair and finishes that they want to represent their brand.

The most important vendor that we work closely with are wedding planners. Their power of suggestion is amazing when it comes to vendor referrals. Most of our larger weddings are brought to us by planners.

 

Floral Forum

Ryan O’Neil

 

The photographers we have worked with have been tremendous. Traditionally they have given photos when we ask. One photographer does a “photo drop” two times a year where they open up their photos to their vendors. We’ve never had to pay for photos of an event that we did. There were a few times when we were a smaller company that our photographers sent photos with their branding on them. As we’ve established ourselves in the industry and grew into our target market, photographers now send us photos branding free and we ensure they get credit for their beautiful work! If photographers ever send us photos with their branding, we just ask them if they could send us specific floral photos without the branding and let them know we would give them credit.

Your “friendors” are definitely important. When we were starting our St. Louis wedding florals company, one of our Key Performance Indicators (KPIs) each week was to meet three new connections from the wedding industry. These didn’t make a huge impact immediately, but they did break the ice to further opportunities. In the last two years, 23% of our clients said they heard about us, at least in part, from another vendor. The large part of our vendors who send work our way are the venues. Many of those relationships we actually built by just doing a wedding there. Once they love the work and see Rachael and our team work efficiently and clean up after themselves, they want to work with us again. Recently, we’ve not done gratis inspiration photos shoots as much because the ROI (for us at least) is too low and that money is better invested elsewhere in the business. There are plenty of other places to build relationships with other vendors.

 

Floral Forum

Jerome Raska

 

Photographers have long been the challenge to get the actual photos…. We have recently used the approach, “We would like to feature this wedding on our website and credit you for the photography. When can I expect to get some of the best floral shots form you?” Always get their card so you can follow up, but this approach has been most helpful!

We use this same approach on most of our partner vendors and it works great!! We offer to feature the product on our website for a special pricing partnership opportunity.

 

Floral Forum

Jodi Duncan

 

In 99.9% of instances photographers are happily willing to share images, even without a watermark, because they know I will give them credit and send business their way. From the White House to LA, that has been my experience, but that’s not to say all photographers are generous. In my neck of the woods there IS one that wants to charge me $50 per image. #NO #NiceTry

I will never recommend a vendor to a bride that I have not worked with on multiple occasions with consistent results. Sometimes vendors ask me to recommend them, but I will not do it until a track record is established.

Its a tricky balance; I see the bride once and the vendors again and again, but the bride is the client. I value my relationships with my vendors and many have become very close friends over the years. Those connections are important to me and ensure my brides have a great wedding experience.

 

 

Okay everyone, ya hear that? Credit photographers and become bff’s with ’em. Oh, and coordinators too. There was a lot of other helpful advice in there (I love Randi’s suggestion of doing styled shoots with other local vendors!) but almost everyone mentioned these two things.

And what about you guys? Any good or bad experiences with other vendors, and what you learned from the experience? Share below!

Teleflora & Mayesh Phoenix Presents: Every Day’s A Holiday

 

Teleflora’s Arizona Unit presents…

Every Day’s A Holiday

 

Featuring: Tim Farrell AIFD, AAF, PFCI

 

The holidays are just around the corner! Get a jump start on all your featured designs and planning for this very important Christmas season. At this program, Tim will raise the bar on holiday bouquets using fresh flowers. Get in the holiday spirit and call today to register for this exciting program!

 

WHEN:

Sunday October 23, 2016

 

WHERE:

Mayesh Wholesale
1805 W. Crest Ln. Phoenix AZ 85027
623-582-1290

 

SCHEDULE:

Registration & Shopping 9:30am-10:00am

Educational Design program 10:00am-12:00pm

Lunch 12:00pm-1:30pm

Educational Design Program 1:30pm-3:30pm

Auction 3:30pm-4:00pm

 

COST:

Teleflora members: pre-paid $10 / at-the-door $15

Non-members: pre-paid $15/ at-the-door $20

Pre-payment must be received by Wednesday October 19, 2016

Lunch is not guaranteed with at-the-door registration

Cash or check only

 

TO REGISTER:

Call or email Rakini Chinery

928-445-5131 / allansflowers@gmail.com

 

Scholarships to the Teleflora Education Center are available. Ask at the program for more info.

Live Chat Replay: Lisa Waud & Debra Prinzing on Detroit Flower Week

detroit-flower-weekYesterday, we spoke with Lisa Waud of Pot & Box, and Debra Prinzing of Slow Flowers about all of the greatness that is Detroit Flower Week or DFW.

You may recall hearing about an amazing project last year, The Flower House, which brought together over 3 dozen florists, 100 volunteers, 36,000 stems of American grown flowers & plants that were artfully designed in 17 rooms of an abandoned house in Detroit. Truly an awe inspiring moment in our flower history thanks to its creator, Lisa! Fast forward a year later to today, and Lisa is ready to leave her mark on history once again with help from some trail blazing flower friends like Debra. Debra is a champion of American grown flowers helping to promote awareness and consumption of the blooms grown in the U.S. Such a dynamic duo that we were lucky to have time to chat with!

Enjoy and share with your flower friends.

Links:

http://www.detroitflowerweek.info/
http://www.theflower.house/
http://www.flowerhousebook.com/
http://www.potandbox.com/#welcome

http://slowflowers.com/

Home


https://americanflowersweek.com/

Live Chat: Detroit Flower Week w/ Lisa Waud

Detroit Flower week

 

Detroit Flower Week is fast approaching (October 11-15 to be exact) and we’re so excited to be a part of it again this year! If you haven’t yet heard about it, check out our coverage on last year’s Flower House Detroit to see how it all started.

We’re excited to share that we’ll be doing our second LIVE VIDEO CHAT with Lisa Waud of Pot & Box, discussing all things Detroit Flower Week! If you want to learn more about this awesome event, or just check out his whole live video thing, be sure to register and tune in next Wednesday at 4pm EST.

The live video chat will take place on Huzza. All you need to do is just click, listen, chat, and ask questions! And if you feel like it, share a selfie with us. Click the link below to follow & subscribe and Huzza will send you a reminder 30 minutes prior to our live chat.

 

CLICK TO SUBSCRIBE

 

Detroit Flower Week

 

We’ll also be streaming this live on Facebook, so check us out there too!

Mayesh Floral Forum: Send us your Questions!

floral-forum-questions

We need your help! If you’ve been following along at all with the Mayesh Floral Forum, you may have noticed it’s been a little while since we’ve posted one. We last discussed educating our clients on pricing back in July, but now that we’re just about finished with summer we’re ready to get back at it. I have one in the queue that will be going up soon, BUT we need your help in coming up with some new questions & topics!

 

Whether you’re new to the industry or a veteran, we all have questions and could all use helpful advice from other members of the flower community. So send ’em on in! Comment here or our social media pages and we’ll be sure to jot them down.

 

We look forward to seeing what you’re interested in learning, and love facilitating these important conversations within our community.

 

Happy Thursday!

Live Chat Replay: How Should You Determine Your Floral Markup

calculating-flower-margins

Yesterday we hosted our first live video chat with Ryan O’Neil, of Stemcounter.com, about his thoughts on how you should be determining your floral markup! We had over 100 people join us live, but if you weren’t able to watch please find the replay below.

Thank you to everyone who carved out an hour to watch our premier live chat. We are planning more and would love to hear your feedback on topics to cover, people you would like to see or if you have something you would love to share. Share your thoughts in the comments below.

Enjoy!

Here is the link for the calculator that Ryan refers to:
https://stemcounter.com/florist-floral-markup/

The live video chat took place on Huzza. Click the link below to follow & subscribe our Huzza live events:
https://huzza.io/mayesh

Floral Design Elements: Fall Harvest with Jerome Raska

image

In this edition of his Mayesh Design Star series, Jerome makes a beautiful harvest arrangement to kick off the fall season! This design is loaded with texture and has a lot of cool terracing effects! Enjoy!

Product featured: Birch branch, lotus pods, Milky Way aspidistra, millet, crocosmia pods, sunflowers, Jester leucadendron, transparent oak, hypericum berries and Matilda roses.

Materials used: oasis foam and chenille wire.

Announcing 2017 Mayesh Design Star

2017 Mayesh Design Star Christy Hulsey

Wow, wow, wow! As usual, when Mayesh tries something different, we have no idea how it is going to go. And once again, we had so many great people step up to the plate and throw their hat into the ring for our latest Mayesh Design Star contest! Thank you to all who entered – we greatly appreciate all of the time and consideration you put into your entry. After combing through the submissions – watching the videos, looking at the portfolios and reviewing the workshop outlines – I’m happy to say that we selected the 2017 Mayesh Design Star!

We have had the pleasure of working with this year’s winner on a couple occasions – she has done a Mayesh Instagram Takeover and an interview. She is a big Mayesh supported and is always giving us love on social media (long before we started the contest). Our star is a Chapel Designer that has been featured on all of the top blogs with a style that is very on trend. Also, I love that her shop has been around for 50 years and she helped resurrect and rebrand a beloved family business.

Ladies and gentlemen, I have the great pleasure of introducing Christy Hulsey, of Colonial House of Flowers, our 2017 Mayesh Design Star!! Congratulations Christy!

My team will be working with Christy on the workshop details and we will post the Mayesh Design Star workshop schedule very soon! Stay tuned. In the meantime, check out Christy’s video:

 

video credit: Vitor Lindo

 

Live Chat: How Should You Determine Your Floral Markup w/ Ryan O’Neil

Floral Markup Live Chat

On September 6th at 4pm ET / 1 pm PT, we are going host our first live video chat with Ryan O’Neil, of Stemcounter.com, about his thoughts on how you should be determining your floral markup. Ryan, along with his wife, has owned a flower shop, Twisted Willow, for years, so his experience in the floral industry paired with his experience building his app, Stemcounter, will bring a fresh perspective to the table. I will also be there to commentate and curate your questions. Hope you can join us!

The live video chat will take place on Huzza. All you need to do is just click, listen, chat, and ask questions! And if you feel like it, share a selfie with us. Click the link below to follow & subscribe and Huzza will send you a reminder 30 minutes prior to our live chat.

https://huzza.io/mayesh/live-stream/live-chat-how-should-you-determine-your-floral-markup-w-ryan-oneil

Also, we are going to try and stream live on Facebook Live at the same time! Cool, right!?

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