Archive For The “Education” Category

Beyond the ‘Gram: The Floral Industry IRL with Shelley Anders

 

Do you remember when there was no social media? No Instagram, no Facebook, no Twitter or Snapchat to share every minute of our lives? No high-tech cell phone to snap a zillion images of your work and then upload in seconds? I can! Yes, I am that old, youngsters. And who am I? Let me introduce myself. My name is Shelley Anders and just like you, I was for many years, a hardworking florist and downright flower fanatic. Alright, I am still a flower fanatic, but I have made the transition from the retail flower world  to the wholesale flower world. If you don’t know me already, I am currently Branch Manager for our Mayesh Carlsbad location, and I’ll be writing a series of monthly blog posts (a great novelist is born! Ok, big aspirations maybe… I am terrified already. You lot can be pretty excitable!) taking you down a journey through my many years of being a florist. I’m what you call a “lifer” in this business… you OG  florists will know what I am talking about.

 

Some of my past work from the last 4-5 years.

 

But to you, the up and coming new generation of floralizers (a term coined by a fave flower friend of mine) can you imagine what it was like being a florist in those dark ages? As little as eight or nine years ago, to get started, a hard working florist only needed to have a brick and mortar in a good location. Here’s how it went: after you agonized for weeks on what to name your new baby business, you created an eye catching and spiffy logo… check. Designed some really great business cards and had them made… check. Placed an ad in a wedding magazine to catch a bride’s attention… check. Talked to the local church and funeral home to get your name out there… double check. Advertised in the newspaper and signed up for a wire service, et.Voila! You were on your way.

 

And pics? Oh, those wonderful things we take for granted these days. Those were actual, real life photographs and you ordered them from whatever photographer was shooting the wedding. And you waited for weeks sometimes to get those precious few prints back. These were not inexpensive, so you picked and chose from the best of your weddings. You might have to settle on five or ten prints. At $5-10 a pop, ordering prints was an investment. Then you would build a portfolio of your best work, which amounted to a bunch of big ol’ heavy photo albums that showcased your proudest weddings and events.

 

Ugh, it was a lot of work. These bought and paid for prints from photographers who still used traditional film were such an investment and a time consuming endeavor in itself. I swear, some of the photographers I worked with held my pics like little hostages sometimes for months. See, you were low man on the totem pole in their very busy lives and it was not a money maker for them. It would often take some cajoling and constant phone calls to get those babies back. But the more albums you had the better… that was what couples wanted to see. The alternative was a very dated wire service book (or your own amateurish photos) and those stayed hidden under the counter and only brought out if needed. We are so lucky these days with the new generation of smartphones. They do everything for us in minutes.

 

More of my work… ahem, Pantone of the Year IRL, four years early 😉

 

When that very cool advertising option, the web page, came into existence, we lost our damn minds. Now that was cool! An exciting and new way to share your business! Websites, however, were also an expensive investment. I spent several thousand dollars having a website designed, built and maintained. And I had to sell a kidney of course – I could barely afford it.

 

When blogs were born, even better! By then, I had a snazzy new digital camera and could upload my images and broadcast my work to the world. Digital cameras became a godsend for everyone. Being able to take your own decent quality pics and upload them much faster than getting professional prints back was a godsend… if you were techy enough to figure it out. Before that, most of my flower friends and I would use disposable cameras and hoped we’d remember to get them developed. Lord knows I have a stockpile somewhere of those ancient, dusty things. If I ever did get them developed, those pics would be grainy and a nostalgic look at my past work, to be sure. In fact, I was able to dig up a few…

 

Exhibit A:

 

No, dolls, I have not become my parents whining about “remember when you could get gas for 50 cents a gallon?” I am progressive, I like change! I like technology and how it has helped improve our lives. I have always considered myself a forward thinking, trend friendly florist, and I still do. And right now there is something truly remarkable and life transforming that has happened to the floral industry in the past five years. The juggernaut called Social Media.

 

It has created something akin to a “gold rush” in the floral industry. Thousands of young people, and mostly women I might add, are embracing a new career as a florist. I suspect it is the result of all the amazing imagery we are seeing from florists like Sarah Ryhanen from Saipua, Anna Potter from Swallows and Damsons, Ariella Chezar and a host of other high profile Instagrams that influencer-florists share. Sarah Ryhanen herself can almost single handedly claim the birth of this wild garden movement just from her own gloriously stunning photos of her work. I can still remember the day I first saw her work in a magazine… this was back in April 2010. As was the trend, we were all designing tight AF roundy little sculptural art pieces with florals. Almost anally controlled to the point of rigidity. But Sarah’s work (Sarah is a disciple of Ariella Chezar’s style of design and if you don’t know Ariella’s work… you should) suggested something from another time and place. Loose, wild, Dutch master gardens with naturally grown-from-the-garden flowers… and we haven’t turned back since. I was not surprised to find out that she was a fan of Ariella Chezar’s, and Ariella, I am sure, inspired by designs from “The Godmother” of wild and natural botanical designs herself: Constance Spry, a British florist from the 1920’s who single handedly changed the way folks designed back then. A big thank you also to Ariella for always staying true to her own style over the years and giving inspiration to this new generation of florists. In the nearly three decades I have followed her, she has never deviated much from her own personal style.

 

Beyond the Gram Constance Spry

Constance Spry pioneering the garden style movement. Image

 

Beyond the Gram Ariella Chezar

The lovely Ariella Chezar / Images taken from @ariellachezardesign / Left image by @abbyjiu

 

So back to Sarah.

 

What was even more truly remarkable about Sarah’s work were the images she created with her floral designs. Shot with a Canon 50D, the quality was unsurpassed and not what we were used to seeing from a florist. Sarah spearheaded the moody look. Often darkly lit, the gorgeous flowers almost emerged into focus right in front of our eyes. This critical turning point in how the image looked was just as important as how the design looked. Not only did we care about how the arrangement was designed, but the overall aesthetic as well. This is important because later that same year, Instagram (launched October 2010) would give us a free platform to showcase our work in real time, 24/7.

 

Beyond the Gram Saipua

Moody magic in the Saipua studio / Images from @saipua

 

What once seemed like a moderately cool job for your artsy friend (most of us were in fact frustrated artists that needed to make some kind of art and get paid) has turned into a glamorous and desired career choice. These beautiful, aesthetically pleasing images have spoken to a new generation of consumer as well. Got a smartphone? Is that a dumb question at this point? Well if you do, you now have the ability to create and curate your own floral business through Instagram. As a consumer, you have the ability to see the “real real” in real time like never before.

 

I also think there is a new romanticism attached to the industry at the moment. Scores of girls raised on the Queen herself, Martha Stewart, and Rachel Ashwell’s Shabby Chic aesthetic have become women who want beauty and elegance with an edge; domestic bliss and picture perfect lives while still being smart and savvy business entrepreneurs and leaders. And they are doing it.

 

All Hail the Domestic Queens!

 

With Instagram (and other social media outlets) you have instant access to some of the best designers and their work right at your fingertips… a very far cry from my clumsy, heavy photo albums. Even websites are less and less popular… they take too much time to look at on our ten minute coffee break! Woe is the website that is not designed well or is not mobile friendly. Everything I need to know about you is in that Instagram feed… look at five to six pics and either you’re hooked or you’re not. Otherwise I am outta there.

 

And likewise for you! If our blog posts are too long you will be outta here too! And we can’t have that. We are busier than ever before. Holding our collective attention… that struggle is real. With so much to share about our wonderful industry I hope to do just that. Flowers are bringing us closer together like never before. So what does all this mean for you? Stay with me on my ever continuing floral journey and I will share with you my thoughts on this new floral world in part two of my series “ Beyond the ‘Gram: The Flower Industry IRL.”

 

Beyond the Gram Shelley Anders

 

Woohoo! If you’ve made it this far with me on my FIRST BLOG, I have a fun little treat for you. Writing this post inspired me to dig through all my old photos, so I thought we’d take a trip down memory lane and look back at some of these old-school disposable prints. Enjoy! #nineties #throwback

 

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

Beyond the Gram Shelley Anders

 

 


Beyond the Gram Shelley Anders

 

@MAYESHCARLSBAD   |   @S.A.ANDERS

 

#BeyondTheGramWithShelley   |    #theflowerindustryIRL

 

 


 

If you have any questions for Shelley or topics you’d love her to cover, send us your thoughts & questions in the comments below! And be sure to catch Shelley IRL (well, on your screen, but close enough) on next week’s Mornings with Mayesh!

 

 

Mornings with Mayesh: January 2018

January 2018 Mornings with Mayesh

Here’s the replay of January’s Mornings with Mayesh featuring answers to YOUR flower questions and a Q&A with Ryan O’Neill of StemCounter! Keep on scrolling if you are looking for the show notes. Enjoy and post your questions for next month’s show in the comments below!

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?

  • link: https://www.mayesh.com/flower-411-january-2018/
  • This is one of my favorite times of the year because we import some of the most beautiful flowers in the world from Japan. Located in Osaka, the Naniwa flower auction provides some of the most stunning varieties to the world flower market.
  • Their sweet peas are out of this world, cut with super long stems that are full of blooms. Amazing, fragrant and extra sturdy for a long vase life. A classic in any Ikebana arrangement is the Gloriosa lily. It really is a stand-alone flower!
  • Some of the coolest varieties of Ranunculus are available from Japan this time of year…
  • Also very hot right now is lisianthus: Here we are showcasing Black Pearl, Arena red and Roseanne Brown.
  • Now for some show and tell with my fave Valentines day rose varieties:
    • Ashley is one of my favorite garden roses. It has a deep saturated pink color and opens to a wide aperture. It is a pompon shaped rose with a slightly four quartered center. What it lacks in old-fashioned garden rose fragrance it excels in extremely long lasting vase life (up to 12 days).
    • Ballet is a strong long lasting pink with gorgeous scalloped petals and a long vase life.
    • Cherry O is A large-headed hot pink with a high petal count. It opens to a very large aperture that grabs your attention.
    • Keira is a subtle blush cupped rosette with a strong garden rose fragrance. Beautiful for not only bridal work but also in high-end Valentine’s arrangements.This muted beauty is reminiscent of the old-fashioned cabbage roses. It has a dusty pink to peach tone that compliments a more modern design color palette.
    • Another muted color, Yves Piaget crosses modern color with the beauty of old-fashioned peony shaped roses. It is highly fragrant and fades to a pinky mauve.

 

FLOWER CARE

 

  • From Rachel: What is the most effective way to tint a flower that has petals that spread and overlap, like a Gerber daisy so that there are no white spots after tinting with design masters.
    • Almost all multi-petal blooms need a little gentle manipulation in order to get the paint evenly distributed. You can do this with your finger by gently ruffling the petals as you lightly spray in layers. Or use a chenille stem (pipe cleaner) if you don’t want to get oils from your finger on the petals. You can also use a chenille stem as a paintbrush or an actual paintbrush dipped in design master paint that you spray into a dish. This works really well with metallic paints too.
    • We have experimented a little with stem absorption dyes here in Phoenix. They are extremely messy and seem to work best on flowers that have not been hydrated. Timing is tricky, the instructions on the jars give a suggested time but depending on the flower, it can need more time drinking the dye. Best advice, do this outside if you can!

 

FLOWER DESIGN

 

FLOWER BUSINESS

  • From Tricia: What is the average margin for wedding florals? I’ve found myself pricing based on competitors prices bs what I actually purchase. Hasn’t worked out well
    • Well first things first, Bravo for realizing that you can’t run your business based on what everyone else is charging or doing for that matter. When you stop doing that and base your pricing on what YOU need to do to make a living and a profit you will be one step ahead of your peers. It’s disheartening to realize when it’s all said and done, you are barely making minimum wage on that gorgeous wedding you just put your heart and soul into. So make sure you take the time to really figure out what you need to make to make a living.
      There is no set industry standard. Everyone’s market is different. What there is is a general pricing markup:
      3-4x mark up on fresh flowers unless you are doing seriously huge events (100Kplus)
      2x on hard goods, 20-40% added labor and additional charges for delivery and set-up
      5x markup on bridal hand work ie corsages and bouts and heavy labor items.
  • From our last Mornings with Mayesh: How should you handle plagiarizing florists? Another local florist is using other designers work to fill their knot.com portfolio (in their storefront advertising). The knot is slowly acting, after I contacted some of the original designers but they aren’t doing much.
    • This is such a bummer I am sorry this happened to you.
      It used to be popular for photographers to watermark their photos to make sure they got protect their work. Now that everyone’s a photographer and anyone can screenshot an image it’s very difficult to always know the source of one’s work. The florist that is doing this kind of behavior is a heinous one to be sure. What a rotten little tulip! Well, clearly she thinks highly of their work and wants to pass it off as her own. So they could be flattered -flattered and PO’d.
      I think taking a screenshot of the work and submitting it to the publication and contacting the florist and asking them to remove their images is the first step and you sound like you have done that. Also, it would be a good idea for all florists to copyright their images as well. Unfortunately, when you post on IG you are only protected on IG they will remove anything that has been plagiarized. But once it leaves their site you are on your own.I know a few florists this has happened to and they have publicly “shamed” the other florist on Social Media. Just tread lightly here that it doesn’t backfire in your face. Most of your followers know your work and will spot a fake a mile away. Handle things like this with integrity and grace and you will come out shining.

 

MARKETING NEWS

  • Facebook updated its news feed algorithm that will affect your business page!
    • From the article, one part that should interest all of you:
    • What does this mean for Pages and public content?
    • Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.
    • As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it.
    • What does this mean for pages? We will see declines in reach, video watch time, referral traffic, etc. If you create posts that no one reacts to or you post too much every day, you will be greatly affected by this change. One of the social media gurus that I keep up with is going to recommend to his team to completely stop posting links to their blog and focus on entertaining and engaging content, like this video show.
    • Why is this happening? Because Facebook is running out of room in the news feed.
    • If you are a fan of Mayesh, then go to your feed and ask to see our page first – that way you can see our posts still.
    • This change has not happened yet but will be rolled out in the next few weeks. So you have time to re-strategize how to make Facebook work for your business.
    • Get more information here: https://media.fb.com/2018/01/11/news-feed-fyi-bringing-people-closer-together/#more-6991
  • Instagram is still pumping us their messaging. You can send live videos in Instagram Direct Messages.
    This is more for if you are broadcasting live, then ask your viewers to invite their friends to watch with them.

 

SPECIAL GUEST – RYAN O’NEIL

  • How do you determine if rentals are profitable?
  • How do you respond when they ask for a discount?
  • How do you price when you have no idea what the pricing of flowers will be at that point? (This is a double-edged question. Half of the florists stem count up front and half stem count about 2 weeks before the wedding)
  • We always think we’re going to stick with our plan but then get on site and start adding more product to make the arrangements more beautiful. Then we look at each other and say, “We’ll just add these costs to the marketing budget.” How do we get back on track?

Tell us more where our viewers can find out more about StemCounter?
http://info.stemcounter.com/blog

If you think of new questions, you can post them in the comments below. See you on February 20th for our next show!

MDS Workshop Venue Feature: 255 Miami Studio

 

We are just over a month away from our first official workshop of the 2018 MDS Workshop Tour: Curate & Create with Kaylee Young of Flourish by Kay! We’re excited to share the venue for our Miami workshop this coming January: 255 Miami Studio.

 

Located in the heart of the Wynwood Arts District, 255 Miami Studio is a photo studio & event space with high ceilings, an open floor plan and plenty of natural light. Its clean white walls will create a simple gallery aesthetic and provide the perfect backdrop for the gorgeous flowers hand-selected by Kaylee and the professional photographs of each student’s work by fine art photographer Nicole Clarey.

{A great bonus, is that the studio has its own gated parking lot so you won’t have to drive around trying to find street parking!!}

 

Studio 255 Wynwood

Studio 255 Wynwood

 

While the space is clean & minimal, the neighborhood is anything but that. For those of you unfamiliar with the area, the Wynwood Arts District is a vibrant neighborhood home to over seventy galleries, museums, and collections. It is most famous for The Wynwood Walls, a unique outdoor destination featuring huge, colorful street murals by artists from around the globe.

 

255 Miami Studio Wynwood

 

We couldn’t be more excited to host the Miami workshop in a neighborhood so rich with culture, and with its vast selection of bars and restaurants, you’ll have no trouble finding a place to enjoy a meal or a drink with your new flower friends! So if you’re in Miami or surrounding areas and you haven’t gotten your ticket yet, come join us for what’s sure to be an amazing & educational workshop!

 

MIAMI TICKETS

 

2018 Mayesh Design Star Workshop Giveaway

Mayesh Design Star Workshop Giveaway

 

After an incredibly successful 2017 Mayesh Design Star Workshop Tour, planning for our 2018 tour with our new Design Star, Kaylee Young of Flourish by Kay, is well underway! This year we’ll be visiting four U.S. cities – Miami, Charleston, Santa Barbara & Salt Lake City – to give our community the experience of over a day of designing, learning & networking! We’re kicking everything off by giving away ONE TICKET to a 2018 MDS Workshop of your choice! The winner is responsible for travel & accommodations, with Mayesh covering the cost of a U.S. workshop, a $695 value.

P.S. You may have heard that we are offering an international workshop experience this year as well, so if you win and would prefer to go to Quito with us, then you may apply the $695 towards this ticket.

 

Here’s how the giveaway works:

  • You must follow @mayeshwholesale on Instagram
  • REPOST the official contest picture found on Instagram and use the hashtag, #MDSflowerworkshop2018
  • Enter by December 9, 2017 (you may enter as often as you would like)
  • Winner will be selected at random
  • Winner will be announced on December 12, 2017

 

Enter today for your chance to experience a Mayesh Design Star Workshop – learn from a Mayesh Design Star who has vast experience with wedding & events, work with the best seasonal flowers Mayesh has to offer, take home the vessel that you designed in, add professional photographs to your design portfolio, network with passionate designers & more! Get more details about the workshop tour including cities & dates here.

P.S. If you RSVP for a seat at a workshop, as each is limited to 30 students, and you win the giveaway, you will receive a full refund.

Don’t waste time and enter now!

 

Mayesh Design Star Workshop Giveaway

 

TERMS & CONDITIONS

By entering the giveaway, you agree to the following terms and conditions:

-Mayesh Wholesale Florist, Inc. reserves the right to close the giveaway at any time should the number of respondents become unmanageable.
-Mayesh reserves the right to change the parameters of the contest.
-Dates and times are subject to change based on need.
-No purchase necessary.
-Giveaway is open to floral designers who live in the United States and are at least 18 years old.
-Due to large prize value, the prize winner may be subject to U.S. taxes, a Form 1099 will be required. If this is the case, we will need to collect the name, address, and social security number of the winner(s). Sponsored by Mayesh Wholesale Florist, Inc 5401 W 104th Street, Los Angeles, CA 90045

Contact us with any questions or concerns at http://www.mayesh.com/contact-us/

By registering, you have read, understood, and agree to the following:
By participating in this contest, entrants agree to release Mayesh Wholesale Florist, Inc. (Sponsor) and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the sweepstakes and each of the respective parents, agents, affiliates, subsidiaries, advertising and promotion agencies, prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives, and assigns (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, in whole or in part, directly or indirectly, from participation in this contest and/or acceptance or use of any prize. Entrants authorize Released Parties to use their name, voice, likeness, biographical data, city and state of residence and entry materials in all media no known or hereafter discovered, for any purpose, including without limitation, in connection with and to promote, market or advertise, the contest, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winner’s list, if applicable, unless prohibited by law. Sponsor is not obligated to use any of the above-mentioned information or materials, but may do so and may edit such information or materials, at Sponsor’s sole discretion, without further obligation or compensation. By submitting entry materials, entrants acknowledge that they understand and agree that the Released Parties’ use of material containing features and elements similar to or identical with those contained in entrants’ entry materials does not entitle entrants to any compensation. By entering and/or participating, entrants waive any right of action against the Released Parties in connection with the Released Parties’ use of any material (or any part thereof), whether or not the material contains features or elements similar or identical to those contained in entrants’ entry materials.


Mornings with Mayesh: November 2017

Mornings with Mayesh replay

Each month, Yvonne gets together with some of her flower friends for our Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this replay!

This month, Debbie Demarse of Eco Fresh Bouquet, joined us to share with you about her floral history, vision, the product design process, and how to become more eco-friendly.

Keep scrolling for the show notes that contains all of the questions, answers, and resources for your reference! And don’t forget to mark your calendars for December 12th for our next show!

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  •  https://www.mayesh.com/flower-411-november/
  • Peonies are back everybody! We are getting my absolute favorites, the giant coral charm. Reds, white and all the shades of pink are also available to spice up your weddings and high-end designs! These peonies are being imported from both Chile and New Zealand right now. They arrive to us in a tight state so remember to get them shipped early enough to open fully, *4 or 5 days.
  • Remember back in the 90’s when Martha Stuart said she was “bringing back the carnation”? Well, it took another 30 years of continued efforts but they are back in style AND in colors, we could have never dreamed about back then. You can view many of the new varieties in our online library!
  • Cotton has traditionally been used to celebrate the second wedding anniversary. We have it in our inventories now and it’s become very popular for wedding work, events or just a textural pop in any arrangement. One of our local florists incorporated it into some beautiful bridal bouquets that we will show you. A big shout out to Nicole Helle from The Wildflower AZ for sharing. I think it’s amazing the way the floral industry is evolving with the use of unique textural items like this.
  • Also arriving at a Mayesh near you, locally grown Kale. Kale likes the cool Pacific coast nights and warm days of fall to really proliferate! This kale is a decorative relative of cabbage family! These have also become increasingly popular in floral design due to their shape, amazing color and durability.
  • I wanted to remind everyone we are taking pre-books for Christmas wreaths, garlands, greens, flowers and plants. Call your favorite Mayesh rep and let us know If you need last year’s sales reports to help you plan your 2017 holiday purchasing!
  • From Michelle: How would you recommend caring for cafe au lait dahlias? I give the flowers a fresh cut and place them in a bucket of water. But I’ve noticed several times that the flowers on the outer edge of the water bucket wilt within an hour or two (before I even have a chance to design with them!)
    • Dahlia flowers have a lot of surface area and are prone to dehydration from transpiration (which is basically the flower losing moisture through evaporation). The key is in proper cold chain management and hydration including using a floral food intended for bulb flowers. Bulb flowers receive nutrients and hormones from their tuber, bulb or corm. After being cut these hormones become depleted causing premature flower death. Chrysal makes an easy to use food called  Chrysal Clear Bulbosus which not only has flower food and fungicide, but also the hormones that keep bulb flowers color from fading and petals from curling up.
    • A dahlia grower gave me the tip for Cafe au Laits – hot water! Bring water to almost boiling and then let it cool off and then place stems in for a drink…this only works with dinner plate varieties.

 

 

FLOWER DESIGN

  • How long do you soak your oasis?
    • Oasis or any fresh floral foam products only take a few minutes to soak through. The trick is to fill your basin with water first and then to gently lay bricks in until they sink.You know they are ready by the heavy weight of the brick. they should not feel light. Some brands have holes on one side to help speed up this process. Lay the side with the holes down first. Never push floral foam in to get it to soak quicker. This will cause a dry center and make it more difficult to absorb water. Also never press down or “smush” floral foam as this compresses it and also makes it difficult to insert stems. If you prep early in the day the foam will be ready for you when you start designing. Never leave floral foam in water longer than a week as bacteria can grow and cause issues for your flowers. Also clean your basin once a week with diluted bleach water to also inhibit bacteria growth if you use the same container continually.
  • We received many of the same questions from this month’s design video:
    • How did Christy make the large 7 foot circle? What is the bones made of?
      • EMT-Electrical metallic tubing
    • How did you hang the large hoop?
      • Christy says: “we’ve used chain, rope, and even propped. Here we used aircraft cable with a Y-hook (comes in easy to find kits). It’s industrial strength. This isn’t a Hobby Lobby kinda thing, you know? I get ours at an Electrical supply house.”
      • You can find the kits on Amazon as well.
  • When designing items for weddings, what items do you make first and how far in advance? I typically start with my wearables & sometimes centerpieces. But I always want the best flowers for my bouquets & tend to do those last thing…I’m not always sure what the best process is.
    • For me, I always start with the personals because I want to select the choices blooms for those pieces.  Because these are the up close and personal pieces I want to use the creme of the crop of what I have purchased on my product. So, like you, I want the best for those.Even if I don’t make them first, I definitely set aside those items.I also usually feel I have the best energy and focus when I start with the personals. They also get me really excited about the feel of the wedding. But there is no right or wrong way to start. AIot depends on the amount of space you have to work in, cooler storage space, how much staff you have to assist you and whether you have all your product in yet.
    • I have greened all my containers first and started prep work, like preparing oasis or chicken wire, any mechanics that can be done early in the week on Monday or Tuesday. All hard goods can be prepped and any rentals made ready. Most shops I have worked with from very small to large scale operations will usually start on WED for designing. There are many tools to help keep your flowers living longer (like crowning glory for example) but I think you find the system that works best for you.

 

 

FLOWER BUSINESS

  • Why haven’t you opened a location in Chicago?
    • I hear this questions all of the time and it always make us happy to hear that we are wanted and needed throughout the country. I don’t have an answer specific to Chicago, but I do know that we ship there!

 

 

MARKETING NEWS

  • Instagram Stories has hit over 300 million users … which is about half of all ov Instagram followers!! So if you haven’t started to used vertical video and pictures within Stories, then you need to start now.
    • Are you comfortable using vertical video?
  • And did you know that Instagram is now showing viewers Story previews when you scroll about half-way down your feed. Instagram is really pushing Stories and will be helping to entice people to view our Stories.
  • Facebook is going to shift from time spent to “time well spent”. For example, our latest design video has 70,000 views, but 3 seconds is counted as a view. So how many of those watched 85% of our video?? Marketers will need to focus on quality and engaging content, otherwise, we will probably start seeing low-quality content being pushed down and not shown.

 

 

DEBBIE DEMARSE INTERVIEW

  1. Can you tell me a bit about your background in the floral industry?
    1. http://ecofreshbouquet.com/
  2. How did you come to realize there was something missing in the floral industry?
  3. Can you describe the development process of the Sponge-Wraps and their initial intention of being solely for bouquet transport? I think your experience here could be of great interest to those who are listening who may have a product development idea.
  4. Do you want to talk a bit about the eco-friendly aspects of Sponge-Wraps and the rising trend within the floral industry towards more eco-friendly and sustainable floral practices  (slow flowers, American Grown flowers, etc.)?
  5. Did you reach out to other industry pro’s for product feedback after your initial development?
  6. How have you seen your product being used within the industry?
  7. Any last closing thoughts?

 

Save the Date | MDS 2018 Workshop Dates

Mayesh Design Star Workshop Tour 2018 Dates

 

While it is mind blowing to us that we’re already nearing the end of our first Mayesh Design Star tour, we are so excited to embark on our second tour of floral design workshops with our brand new Design Star Kaylee Young of Flourish by Kay!

We all know how quickly time flies, so with 2018 fast approaching we wanted to announce next year’s tentative dates and locations. We are still finalizing them but wanted to share where we’re at to start getting you all excited!

This year, each workshop will take place over more than just a day, with a welcome cocktail party and possibly even a short activity the evening before! With so much material to cover and people traveling from sometimes up to a state away, we’re excited to get an early start and provide plenty of time to get to know one another before diving into the rest of the workshop.

So without further ado, our 2018 MDS Workshop Tour Dates!

 


 

FOUR US CITIES 

 

JANUARY 22 & 23  |  MIAMI, FL

 

MAY 21 & 22  |  CHARLESTON, SC

 

AUGUST 6 & 7  |  SANTA BARBARA/OXNARD, CA

 

OCTOBER 15 & 16  |  SALT LAKE CITY, UT

 

 

THE MAYESH DESIGN STAR INTERNATIONAL EXPERIENCE

 

MARCH 12 – 17  |  QUITO, ECUADOR

 


 

More details to come in the very near future, but be sure to pencil us in for at least one of our 2018 workshops! It’s going to be a good year guys, we promise.

 

Mornings with Mayesh: October 2017

October Mornings with Mayesh

Each month, Yvonne gets together with some of her flower friends for our Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this replay!

This month, Jenn Sanchez of Jenn Sanchez Design, joined us to share with you about finding your creative voice, color & texture, social media for your biz and so much more!

Keep scrolling for the show notes that contains all of the questions, answers, and resources for your reference!

 

 

SHOW NOTES

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • http://www.mayesh.com/flower-411-october/
  • Fall is in full bloom! So many beautiful colors and textures becoming available so I’ll just pick a few of my faves…
  • Ornamental Peppers on the stem: These fun flower fashionistas come in shades of green fading to red, orange & yellow… they can even turn to shades of aubergine to black. Although they look tempting, it is not advisable to eat ornamental peppers.
  • Pumpkin tree is here! Its genus is Solanum Aethiopicum and it is actually a type of ornamental eggplant and is a related to the potato & tomato family of nightshade.
  • Rose hips are coming in steadily. These are the fruit of the rose plant and are high in vitamin C for you outdoor survivalists.
  • Sedum has started its color transition from pink to a bronze color, perfect for your fall arrangements. It is in the crassula family and is a relative to kalanchoes and other succulent plants.
  • Check out our blog for the complete list and as always, talk to your sales rep about all the cool seasonal stuff available now!
  • Melinda: Is there a good source for a year-round availability table on seasonal product??
  • During last month’s show, Sylvia asked what are we importing from Chile?
    • Because of Chile’s diverse geography both tropical and mountainous, they are able to produce an array of fresh seasonal flowers. They are known for their mass production of Carnations, chrysanthemums & alstroemeria. But, they also produce high end and novelty flowers. For instance, peonies are available from October through February, ranunculus and anemones are available from August through October and these are just a few examples of the on-trend flowers produced there when they are not available domestically. They are also known for beautiful tropical foliages such as calathea, ti leaf & palm leaves as well as tropical flowers like anthurium, heliconia & ginger.
  • Lee: Begonia Leaves – how do I prep them to keep them fresh? I love their look but they wilt so easily! Thanks!
    • Heather Cook from our purchasing department just started procuring these from an Oregon grower for us. She says the key is that they are stabilized immediately when cut by the grower. They do best in plain water with no floral food. The sugar in floral food can actually clog the stems. There are literally thousands of varieties of begonias. But, the ones harvested for foliage are usually the rhizomatous or cane stemmed varieties and are very sensitive to water sitting on the leaf surface. They are usually covered in small hairs that hold water and can cause botrytis to form. Iron cross begonia pictured below is one of the truly unique begonia foliages that we carry. Begonia foliage comes in a stunning array of colors and patterns perfect for fall.begonia leaves

FLOWER BUSINESS

  • Courtney: When buying a floral refrigerator for the first time, what do you recommend? Looking for something not crazy expensive but something big enough for at least the personals for a wedding to be refrigerated. Is there anywhere else to look beside craigslist and eBay? do you recommend buying something new so you can get a warranty? It’s hard to know what to buy since they are all pricey. I guess just wondering if there are any other options before buying it.
    • First I’d check with your local Mayesh branch, we hear a lot of inside info from our clients and most locations have an information board for clients to leave help wanted and for sale flyers etcetera. You could also try Facebook marketplace https://apps.facebook.com/marketplace  or any number of online shopping websites. Google search could be your next best friend!
    • Coolbot (https://www.storeitcold.com/)

 

FLOWER DESIGN

  • Question from Courtney: I was wondering what the best mechanics are when using bigger and heavier items like Pampas grass to go around an arch or Chuppah (all the way around.) Basically heavier things that you can’t really use oasis with. If there’s an easier way than attaching each stem individually that would be amazing. We’ve been seeing a lot of the pampas grass going all the way around arches and with  a lot of pampas grass (super wide taking up a lot of space.) Curious how to get that to stay on and how to have it fan out by using multiple stems to cover a lot of space.
    • Paddle wire, zip ties or even duct tape will work! You can tube stems of more fragile flowers if need be. Just remember to finish your work by covering your mechanics with flowers, foliage or moss.
    • Eco Fresh Bouquet wraps: http://ecofreshbouquet.com/
  • Question from Courtney: How to get signage decor like with garlands or just greenery and some flowers to stay on acrylic signs, wooden signs (i hear people staple them,) and other materials would be interesting to know how to get it to stay and look droopy (like they all do on Pinterest.)
    • Pinterest is an awesome tool for sharing but not always reliable for representing reality. You could try using dried, preserved or “everlasting” florals. The industry is starting to fabricate some real life like replicas and most vendors will ship nationwide. Check out The French Bee, a Phoenix favorite for life-like artificial florals.  http://www.thefrenchbee.com/  If you are a purist at heart and only fresh materials will do, choose hardy foliages like lemon leaf or camelia for your base and refresh the florals as needed. Using a “cold glue” like Oasis floral adhesive is the best way to avoid color changes in live products that can occur with hot glue. You could also try Oasis U-glu dashes, a two-sided floral adhesive medium. Oasis products website: https://oasisfloralproducts.com/
  • Question from Courtney: A wrist corsage tutorial would be awesome. There are so many ways to make them so it would be great to find the most simple and efficient way.
  • From Carie: HELP!  I always use a bouquet holder for my bridal bouquets and cover the handle with stems for a faux hand tied.  Do you have any tips for using sunflowers in a bouquet holder???  

 

MARKETING NEWS

  • Instagram is making changes!
    • IG Stories is coming to your desktop – I don’t have it yet, but I cannot wait for this to happen.
    • Audio is on autoplay for Instagram videos – you can toggle it on or off during your Instagram session. So it turns it off when you leave the session and you will have to tap on and it will remain on during your session unless you tap off. This does not affect IG Stories. Pretty fun!
    • Did you hear that IG is testing a new layout of your grid? As we all know, currently the layout on your profile is 3 pictures across each row, but soon it is possible that we will have 4 images per row. For many creatives that carefully curate or post extra large images with the smaller pictures, this will shift things off a bit.
    • The last bit of IG news, is that users are seeing filters for your live videos. Do you have it? Have you used it?

Ok, so I’m very excited for our next guest. Jenn Sanchez is a super talented designer with a background in oil painting having been drawn to Dutch Masters still life vignettes as well as modern conceptual art. She has focused on the art of floral design and loves to recreate natural environments with flowers and foliage. Today, Jenn is going to talk a little bit about her journey, her design philosophy and about how she uses tools like Instagram to grow her business. Welcome, Jenn!

JENN SANCHEZ INTERVIEW

  • Welcome, Jenn! First, can you tell us a little bit about yourself and your floral design business?
  • Can you share your philosophy on how to find your creative voice and sticking to it?
    • No one knows exactly who they are at all times and what they want, and that’s ok. But you have to know who your brand is. Who your audience is.
    • The importance of being authentic, finding and staying true to your vision
    • The importance of embracing failure, you cannot succeed until you accept mistakes will happen but the risk is worth the reward. I was always (am still) afraid of failing but more afraid of not even trying.
    • The importance of being resilient, not allowing failure, comparison, or harsh critics bring you down.
  • How do you use color and texture?
    • My aesthetic, why I am so drawn to color. I think any artistic expression should make you feel something and color does that so well.
    • Transitioning color by grouping like tones, took me time to realize this (also a sidetone of using those designers that inspire you to educate yourself. If you like a photo on Instagram or a magazine, ask yourself “why”. This is how I learned about color blocking).
    • Using interesting texture, challenge yourself. Buy one bunch of something you are nervous to use and see how you like it. Don’t be afraid to experiment.
  • Jenn, you have quite the following on Instagram, has this helped your business grow?
  • Do you use other social media platforms?
  • Other tools: https://www.planoly.com/
  • Do you take your own pictures and do you have any pointers for our listeners on how to put their best foot forward with photographs?
  • Yvonne: Jenn, tell us where we can find out more about you and what you are up to:

 

 

If you think of new questions, you can post them in the comments below.

Be sure to mark your calendar for November 7th at 10 am EST.

 

Other resources that were mentioned during the show:

Floristas del Mundo is a flower group in Spanish and English: https://www.facebook.com/groups/223198098076057/?ref=br_rs

 

 

 

MDS Carlsbad Workshop Photo Recap

MDS Flower Workshop Carlsbad

 

Last week our Carlsbad workshop was published on The Bridal Theory with a full recap and beautiful images of the day. They can only include so many images, and since we have such an awesome photographer (shoutout to Nicole), there are many more favorites we’re excited to share with you!

And if you’re interested in attending one of our final two workshops in Portland or Detroit, find out more info here!

 


 

MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad MDS Flower Workshop Carlsbad

Photos by Nicole Clarey Photography

 


 

Workshop Tour Sponsors:

Accent Décor

Design Master 

Oasis Floral Products 

Cameron Hughes Wine

Eco Fresh Bouquet

Rosaprima

Sande Flowers

 

Carlsbad Tour Sponsors:

Adore Folklore

Creative Candles

Eufloria Flowers

 

Vendors:

Designer- Christy Hulsey – Colonial House of Flowers

Photographer – Nicole Clarey Photography

Stylist – Tristan Needham Design

Venue – Brick + Laurel

Lunch – Del Mar Taco Co.

Ribbon + Runner – Tono + Co.

MDS Cleveland Workshop Photo Recap!

Mayesh Design Star Cleveland Workshop

 

Now that our Cleveland workshop has officially been published by The Bridal Theory, we’re so excited to share our favorite images from our second workshop back in March! Once we received these gorgeous images from Nicole Clarey, we knew we had to make her an official part of our workshop team, so stay tuned for more beautiful photos this as we continue on our #MDSFlowerWorkshop tour. And for a more detailed recap of our Cleveland workshop, make sure to check out The Bridal Theory’s post!

 

Mayesh Design Star Cleveland WorkshopMayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop Mayesh Design Star Cleveland Workshop

Mayesh Design Star Cleveland Workshop

Photos by Nicole Clarey Photography

 

Sponsors:

 

Accent Décor

Design Master 

Oasis Floral Products 

Borrow Vintage & Eclectic 

 

Vendors:

 

Designer- Christy Hulsey – Colonial House of Flowers

Venue – Lake Erie Building

Photographer – Nicole Clarey Photography

Stylist – Tristan Needham Design

Rentals –  Event Source Rental

Wine – Cameron Hughes Wine

Lunch – Spice Catering Co.

 


 

Our next stop on the tour is Houston (sold out!) but we still have a few seats left for Charlotte, Phoenix, Portland and Detroit! Make sure to reserve your seat now!

Interview: Park Floral Design + Siloh Floral Artistry

Sentient Floral Workshop-Carrie King Photographer

 

You may have noticed that our Instagram feed was on POINT over the past two days, and it’s all thanks to Ashley & Liz who filled it with stunning images from their recent Sentient workshop! They were sweet enough to answer a few questions for us about their working relationship, love of flowers, and the workshop itself! So let’s get to know Ashley (@parkfloraldesign) and Liz (@silohfloral) a bit better, shall we?

 


 

First of all, congratulations on what looked like a successful (and gorgeous) workshop! Can you first tell us a bit about each of yourselves, and how this all came to be? 

Thank you!

Liz: I have been designing flowers for the past 6 years, working under  and learning from two different designers and then I finally took the plunge and started my own company in November 2015. I have always known that I need to work and create with my hands. Flowers make me imagine and wonder, which is something I never want to lose. I spend my time (and money, let’s be honest) exploring the world and eating and cooking good meals. I’m a wine and whiskey lover and a sucker for a good old-fashioned.

Ashley: I have been working in the wedding industry for nearly 10 years but have spent the last 4 focusing on floral design and have found my calling there! I am a mom of two, wifey of one and a mama to four chickens and one pup. We recently moved to a new (old!) little bungalow in Denver and now I just dream of running an urban farm and garden.

We met a few years back when we were working together at another florist’s studio. After that we have each continued to build our own businesses, but honestly, we are floral soulmates and are constantly working together and bouncing ideas back and forth.

 

Sentient Floral Workshop-Carrie King Photographer

 

 

Have the two of you collaborated in the past, or was this your first experience doing something like this together?  

Oh yes! We joke that this is “the family biz” – we get to work together constantly. When we were first working together a few summers ago we bonded over our love of 90’s hip hop and R&B and it was instant fireworks! Working together is so seamless for us and we have a very similar aesthetic and approach to floral design. It is so natural and easy not only to design together, but also to teach side by side. This was our first group floral workshop that we have hosted and we’re already scheming up round two!

 

We’re a huge fan of floral workshops and the invaluable education that comes with hands-on learning in an intimate setting. I love that you designed this workshop around four art principles & concepts; can you explain what those are and why you chose them? 

Floral design is truly an art form to us. We work with a medium that is constantly changing and evolving, but that is exactly the reason that we love it. Florals are different than so many art forms, such as painting, photography, or sculpture, because we are working with things that are alive and also temporary. That is part of the magic though – it is this fleeting beauty that you get to create and behold just for a period of time.

Since we have such a similar approach to design, we found it was helpful to teach in a way that other creative minds could understand. Color, shape, movement and contrast were the four principles we focused on during Sentient. These principles dictate how we create conceptualize and design each floral arrangement. The palette is the foundation for our designs and where we love to spend the most time becuase it completely sets the tone for the entire creation. Shape is all about establishing a mood and giving an arrangement character and personality, while movement is about evoking a feeling in the design and letting the eye travel through the floral piece. We love to use some contrast as we work with flowers to help make things “pop” and add more visual interest.

 

Sentient Floral Workshop-Carrie King Photographer

 

What was your favorite part or moment of the weekend? 

The second night of the workshop, we hosted a private dinner catered by The Fond Life (@thefondlife) at Ashley’s home. It was such an intimate and special time to get to know each of the attendees and bond over incredible food!  We would also say watching the group come together for the installation design was so exciting and rewarding.

 

Sentient Floral Workshop-Carrie King Photographer

Sentient Floral Workshop-Carrie King Photographer

 

Let’s get to the good stuff – the flowers! It must be a dream to get to choose all the flowers for something like this, when you have no limits or restrictions from a client! Tell us a bit about your thought process behind your floral recipes for the different pieces you created.

THE FLOWERS – cue lots of squeals! We had such amazing product to work with for the workshop! Spring is one of our favorite seasons for flowers and we wanted to honor the season in each of our designs. We really believe that each design should be an artistic and dynamic expression, which means incorporating both light and dark tones, large focal blooms and soft, small spring blossoms, and lots of textural elements. We had a beautiful range of purple, mauve, sandy brown, peach, cream and white. We always want someone that is viewing an arrangement to be able to enjoy the visual journey so we are thoughtful about the way color moves across an arrangement.

 

Sentient Floral Workshop-Carrie King Photographer

Sentient Floral Workshop-Carrie King Photographer

 

Do you have any plans to host more workshops in the future? 

We do! We had such a blast hosting and teaching the Sentient workshop that we are planning to do another in the fall. Fall florals offer a completely different palette and mood and we can’t wait to have another opportunity to teach other designers. Stay tuned!

 

Sentient Floral Workshop-Carrie King Photographer

 

And lastly, what would you say to designers that are interested in taking a workshop but are trying to decide if it’s worth the investment?    

Workshops are a big investment and one to be taken seriously. We believe that becuase floral design is truly an art form, that as designers, we need to constantly be inspired, moved, and learning more about this medium of art.  The goal is that each attendee walks away not only with some beautiful images for their portfolio, but also with a renewed sense of energy, inspiration, and confidence in their work. And, of course, the sense of community and support that is built between all the designers cannot be beat!

 

Sentient Floral Workshop-Carrie King Photographer

 

For more workshop goodness, head on over to our Instagram to see the rest of the images!

 


 

COLLABORATORS:

@carriekingphotographer (all images above)
@sweetcarolinestyles
@angelineloren.beauty
@yonder_house

@latavola
@creative.candles

@denverphotocollective

 

 

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