Archive For The “Business & Tech” Category

Mornings with Mayesh: October 2018

Mornings with Mayesh: October 2018

During October’s Mornings with Mayesh, Yvonne, Shelley, and Dave cover some great florist generated questions. They started the morning with Shelley and Dave talking about some of the beautiful fall flowers that are currently available. Afterward, they answered some audience questions that range from flower schools, cake flowers, wire services, increasing your marketing ROI & more. Enjoy and be sure to mark your calendars for November 20th to catch the next show. Also, don’t forget to comment with your new questions!

 

Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • Link to latest flower 411: https://www.mayesh.com/flower-411-october-2018/
  • From IG: What are some great fall flowers available now? So many to choose from, lets do these in show & tell?
  • From IG: When do Christmas greens arrive?
    • We already have some Christmas greens available and are taking pre-books now… hint, hint! We have Port Orford cedar, Douglas & Noble fir & Mixed boxes in stock and If you need to do your Christmas photo shoots & mockups, give us a call and we can bring more in for you.

 

FLOWER DESIGN

  • From Huntress Florals: Can you give recommendations for great floral schools? I’ve taken courses at the market with American School of Floral Design, and with Shelly, as well as Phil Rulloda up in OC. I’m interested in credible International programs as well!
    • I found this great download on SAF’s website that lists all of the floriculture schools in the US.
    • But how do you know which ones are the best? Well, this kind of question is tough to answer because it is subjective. I think it all depends on what you want to learn and how you like to learn. That is when Facebook pages, groups, and Google reviews come in handy.
    • Dave: Most states have florists associations with extended learning programs but I would check local community colleges for classes. I found a bunch by googling local floral design schools, some accredited and others informal.
    • Shelley: This industry is a tough one for training, I find taking some basic classes at an adult continuing education classes are helpful. I know we have a couple of schools we work with here. Texas A&M University has a great floral program and you can get a degree in floriculture. But even having proper training and a degree will not always guarantee you a job or work. Most florists I have worked out really want to see how many years experience you have under your belt. Really nothing beats interning and learning hands-on as you go with more experienced floral designers. This takes many years and doesn’t happen overnight.
  • IG: How do you place flowers on a cake safely?
    • Shelley: This seems to get folks fired up a bit because of pesticides. And yes, it is a valid concern but in all my years of decorating cakes, I never treated the flowers with anything special. Just made sure they were clean and prepped. It is almost impossible to arrange on a cake and not have the flowers touch the icing. I know people who like to lay wax paper down or use a special oasis holder. There are little plastic holders but then they make decorating the cake awkward. 95% on the couples I have worked with have never expressed concern about the flowers being on their cakes.  I have decorated hundreds and the couple’s who are concerned will usually ask for organic flowers or herbs or a design that is around the cake not on it.
    • Because there are more local and organic growers these days the option of organic pesticide-free flowers should be a little easier to come by,  but it is not always possible. Most caterers will cut away the decorated part anyway because the slices are not aesthetically pleasing or the couple uses the bridal cake as a showpiece only and then a separate sheet cake is sliced and served.  I have never had or even heard of anyone getting sick from eating flowers on a cake. You are not consuming the flowers after all.
    • If you are an eco-friendly florist try suggesting fresh herbs or locally grown flowers if you bride seems concerned.
    • Hydroponically grown flowers could make a better choice for cake flowers as well.

 

FLOWER BUSINESS

  • IG: What are the best wire services?
    • Again, I freaking love social sites like Facebook because you can learn so much from others.
      • Florists of Facebook group had 78 comments to a similar question.
        • https://www.facebook.com/groups/676806692409010/permalink/1556621587760845/
        • If you go through everyone’s opinion the main theme is that you shouldn’t use a wire service.
        • Wire services came to be because for Google, people would go to their local florist to order flowers for someone that not local. Wire services provided a way to get those orders filled and also a way to get the payment squared away. Today, many people will just jump on the internet and find a florist in the area of the person they are ordering flowers for. It is so much easier.
        • However, I did see a few advocate that wire services can be beneficial for newer retail shops depending on your demographics. You just need to be sure to do your due diligence and crunch those number to make sure it is a good fit for you.
        • I’m not sure what makes a wire service the best, but I did read in the FB group comments that people had some good things to say about Teleflora, B Brooks and Flower Shop Network:
        • A side comment is that others mentioned Bloomnation. They are NOT a wire service. I like to think of them like an Etsy for flowers that can also help provide things like a website and POS.
        • Shelley: Yes, I am completely in agreement that a wire service is not necessary and can cost a florist thousands of dollars in fees. BBrooks and Bloom Nation are great alternatives. I have belonged to both. BBrooks if you not familiar with is a community of upscale and niche florists and you must be asked or invited to join or you can submit your work for approval and be juried in. They are more exclusive in nature, so that the types of florists they are recommending are all consistently high quality and elegant. While this may sound a little snobbish it does give you a great database of tried and true upscale shops to choose from. I was on the pilot program with Bloom Nation and they essentially were trying to do the same thing but I think they have found it more profitable to have a more general base of florists. Bloom Nation pays you right away for an order less 20% Bbrooks sends you a monthly bill and the fees are very affordable.
  • IG: How to get re-orders? How do you get someone who ordered flowers online to order again?
    • Shelley: Provide excellent customer service and do an outstanding job on their order! Really, I am all about customer service…don’t just be an order taker. Things, like taking a picture of your design and sending it after the delivery, was made, a special thank you note, a small coupon off their next order or waive the delivery charge are some customer incentives.  
    • Once a customer finds a great florist they will usually come right back for future orders. It’s a lot like finding the perfect hair stylist…not always easy for people. Just know that not all customers send flowers monthly..it’s more like once or twice a year. I would invite them to your shop or host an open house to get them in the door as well.
    • Yvonne: Make sure you are collecting some information about your customers that will allow you to market to them. Name, phone number, email addresses are important, but make sure you take note of special dates and personal tastes so that you can have better conversations with them via phone/text, email, direct mail, etc. In addition, I’ve seen florists offer subscription services. So if someone is buying flowers for their partner’s birthday, what a great opportunity to upsell to make them look like superheroes and for you to have guaranteed sales throughout the year.

 

MARKETING NEWS (Yvonne)

  • IG: How do I get more clients from my marketing efforts?
    • I’m a true believer in inbound marketing!!
    • At the very high level, you need to make sure you are creating content that allows people to fall in love with you before they even meet you. You want to fill your sales funnel and push them through that funnel.
    • You need to ensure that your marketing has strong CTA’s (calls-to-action). What do you want them to do, where do you want them to go to get more information, etc. and then ask them to do that.
    • Have a top-notch website that is user-friendly and provides value to your potential customers and customers. Make sure you have somewhere for them to go on your website to connect with you, subscribe to you, get more information from you, etc.
    • Then make sure you collect their information – name, email, etc.
    • After your contacts trust you enough with some of their information, be sure you nurture that relationship by offering more valuable content and stay in touch with them via email.
    • Be sure to occasionally ask for the sale. “Are you ready to order your flowers? Awesome, you can do so here” and send them to your site to order your flowers.
    • This will get you not just more clients, but more of the right kind of clients so that you can spend your extremely valuable time with the right people.

 

Love Mornings with Mayesh? Leave a comment letting us know what you enjoyed most! Also, don’t forget to post your questions for next month’s show. See you soon!

6 Website Tips for Florists

 

In this day and age, technology is ever-present. In fact, a quarter of Americans are reported online constantly, and three-quarters of Americans go online daily. Having a website for your business is not an option – it’s an absolute must these days! Sure, Instagram can give your potential clients a great first impression and showcase your style and talent, but what about getting to know the designer more, and driving actual sales? A website contains so much more valuable information about you and your business and can help set you apart from your competitors. Read on for our top advice from our last Mornings with Mayesh to make sure your website is driving business for you!

 


 

 

Website Content

 

  • Include your business’s location in an easily accessible spot on your website – make it obvious on the landing page.
  • Add a blog to your site! Posting a summary of your events with photos shows potential customers what you can do – bonus points if you include location details of the event for SEO purposes! A blog is also very important because you own it, as opposed to Instagram or Facebook, which you don’t own. If those were to disappear tomorrow, so would your content and images. If that content also lives on a blog, you will have a digital footprint as long as you keep your site up.
  • Have a detailed contact form – include questions that will help better qualify potential clients.
  • Consider creating a branding video to embed on your website so potential clients can get to know. Check out our newest Mayesh Design Star, Shean Strong, for inspiration for a great branding video.

 

 

Website Design

 

  • Use a platform that is user friendly – SquareSpace is a great option that is affordable, easy to use, and has a variety of modern layouts.
  • Make sure all text is easy to read when placed on a photo – darkening the image or playing with opacity can help text to pop off the image.

 


 

Have any other must-have features for a business website? Share your ideas in the comments below!

 

You’re Invited: 40th Anniversary Celebration

Mayesh 40th Anniversary Celebration

 

As many of you know, this month we are celebrating our 40th Anniversary! We’ve talked about it here and there throughout the year, but October 1st, 1978 was the official first day we owned the company, so the real celebrations begin now!

While we’ll have some fun things going on throughout the month, it’ll all lead up to our 40th Anniversary Celebration on Wednesday October 31st! We know, we know… it’s the same day as Halloween. But hear us out! In honor of 1978, we’ll be throwing a 1970’s Throwback Themed Costume Party… so, it basically works out perfectly since you’ll already be dressing up, right?

The party will take place at your local branch during their regular hours, and refreshments will be served. So get ready to boogie back to 1978 with us as we celebrate forty amazing years as a company!

 


 

 

WHEN: Wednesday, October 31st

 

WHERE: Your local branch

 

WHAT: Mayesh’s 40th Anniversary 70’s Throwback Celebration

 

 

Mayesh 40th Anniversary Celebration

 

Instagram Best Practices

 

Your business is on Instagram, and you’re fairly active on the platform (and if you’re not on Instagram, what are you waiting for?!) But do you ever wonder if you could be doing anything more to really have a successful profile, one that can help drive business? Read on for a summary of our top 10 tips from our last Mornings with Mayesh in which Yvonne reviewed a handful of florists’ Instagram pages.

 


 

Editing your Profile

 

  • Make sure your Instagram is a business profile! In order to do this, you will need a Facebook page for your business, but that’s something you should have anyway!
  • Include your business’s location in the description – at a minimum include the city and state.
  • Utilize the “Contact Options” on your Instagram feed – email, address, phone number.
  • Make sure that if you utilize the directions button created with the address section of “Contact Options”, that it is using a real address and not just a city.
  • Include your website URL – it is highly recommended to have your own website as opposed to Facebook as your website. If Instagram and Facebook disappeared tomorrow, so would your digital footprint – avoid this with your own customized site!

 

 

Posting and Engagement

 

  • Utilize geo-special hashtags as well as regular hashtags.
  • Engage with followers by responding to their comments.
  • Ask questions in your captions to prompt engagement from your audience.
  • Include CTAs (call to action) in your Stories, such as Swipe Up, to direct viewers to your website.
  • Post Stories on a regular basis, and add Stories with great content to Highlights. Check out our post Why You Should be Using Instagram Stories for more pointers on utilizing Stories!

 


 

Have any other great tips to show off your brand on Instagram? Share them in the comments below!

 

 

Mornings with Mayesh: Instagram, Facebook & Website Tips

Mornings with Mayesh: Instagram Tips

Join me for a special edition of Mornings with Mayesh. With the help of some brave volunteers, I reviewed a select group of Instagram, website, and Facebook pages. If you’ve been looking for real-life social media examples for florists and floral businesses, then you don’t want to miss this replay.

Scroll down for simple tips & tricks to increase your Instagram, Facebook and website game!
Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

INSTAGRAM, FACEBOOK & WEBSITE REVIEWS

  • Tracy: Instagram: https://www.instagram.com/woodlandfloraldesign/ 
    • Include where you are located in the description.
    • You have the email button, which is great!
    • You are using a combination of geo special hashtags and regular hashtags – good job!
    • I see a couple of responses to the comments on your posts. Try to respond a bit more to engage with your followers.
    • I don’t see any Story highlights
      1. are you using stories?
      2. maybe try creating stories around your events and use the highlights to show off your favorite work or work that you think will speak to your future potential clients.
  • Erica: Website: www.luxealtars.com
    • Hi Erica, here are a few things that stick out.
      • Where are you located? I can’t find any indication on where you are at and this hurts your SEO
      • Your homepage is beautiful, but with the white draping at the backdrop for some of your white text, it makes reading your text quickly really difficult.
      • It looks like this is a new website that you are working on, but adding some content will be beneficial. Having a blog that you can write a summary of your events and post some pictures while including the details of where the event took place is a great way to help your SEO and help people find y our business.
      • The request quote page doesn’t have a form.

Chelsea: Instagram: https://www.instagram.com/TopoftheHillDecor/ 

  • Your link is for a Facebook page, not your own website. I think you are losing out on potential traffic to your site. Plus, you do not own Facebook or IG … they could disappear tomorrow and so would your digital footprint. It is essential for businesses to have a website. How do people order your amazing wreaths? Make it easy for them.
  • I like that you provide all of the business button options – call, email, and directions. However, is the directions button going to your business? It appears that it is going to the city in which you are located. So I would be sure to update that immediately either with the correct address or remove that option.
  • As with the previous review, are you using stories??
    Here’s a link to our blog about why you should be using stories and some tips to get started:

    1. https://www.mayesh.com/instagram-stories/
    2. This article is back from April and it was reported that there were 300 million daily active users for Instagram stories. I was able to find a report that says that in June, that number had already jumped to 400 million daily active users. If you are not on the Story train, jump up on it today!

 

  • Jennifer: Instagram: https://www.instagram.com/huntressflorals/
    • You business IG page is great will all of the bio page features being used. By the way, it will take about a day and a half for me to drive there by car according to Google Maps!
    • Love your IG stories and highlights – this is such a great way to show off your business and have it been front and center when people head to your page.
    • You are also using a great combination of hashtags and reply to comments
    • You are doing so much right and are a great example for some of you who may be struggling with their IG game.
    • I think if you wanted to try to elevate your game a little more here are a couple of thoughts:
      1. Think of ways to engage with your audience a bit more with your regular posts. Instead of just a statement, ask a question like “what is your favorite flower in this design?” or “what you do think about what we found at the market today?”.
      2. Be sure to use call-to-actions in your stories, by adding a link and having them to “swipe up” to head to your website.
      3. And have you thought about having a landing page on your website just for IG. This is something that I plan on working on for Mayesh. I’ve seen others use programs like LinkTree, but you can easily create a page on your own website – people can still get to your article on  SD Voyager, but can also get to other vital places on the web for your biz.
  • Whitney: Instagram: https://www.instagram.com/emeraldevv/
    • You’ve got all of the basics covered and you are using a business page – yay!
      1. Like Top of the Hill Decor, you have a directions button, but not a specific address, so I would turn that off or update it so there is a full address.
      2. For your email address, and I’ve seen this with a few others as well if you have a website that means you have a domain. I suggest having your email address with your domain, e.g. whitney@emeraldevv.com instead of using a Gmail account.
    • I like that you are asking people to head on over to your blog or website – keep on filling that funnel!
    • Think about having a collection of photos from the same event or within a certain color palette when creating your individual posts. It might help make a bigger impact when people scroll through your page. For example, grouping your daffodil pictures or your floral jewelry images.
  • Tracy:
    • From Tracy: I just found your “Mornings with Mayesh” today and want to thank you so much! I love learning and love listening to all the advice from fellow florists! I am a “one-man show” wedding flower business in Chehalis, WA… I have more work than I can handle so I’m not really needing more business but just want to make sure my Instagram/Facebook, etc look professional.. My question is regarding Instagram… I am fairly new to it (about a year) and feel like I’m using the right hashtags but can’t seem to get a respectable amount of followers! 🙂 Any suggestions?
      https://www.instagram.com/memoriesinbloomchehalis/
      https://www.facebook.com/memoriesinbloomchehalis/ 
      http://www.memoriesbloom.com/
    • Bravo Tracy with your success – that is great! And don’t forget that having a great number of followers is lovely, that isn’t the point. You want to be able to connect with your community, develop relationships which in turn earns you trust, and generate leads for your business.
    • For your IG:
      1. Like a few of the others, nix the directions button if you aren’t using your full address.
    • Facebook:
      1. You have a few videos up, but no call to action within the video itself, just in the video description. For more video content, consider creating short highlight videos for each of your events.
      2. I highly recommend video and engaging content for Facebook and Instagram.
    • Website:
      1. Where’s your blog? Again, you don’t own Facebook or Instagram so you need a place that you can post your content to as well. If you are focused on brides, having a blog will also help build up your SEO so that the right brides find you. Also, when you post to Facebook about a wedding then you can link over to a blog post about it to keep driving people to your site.
      2. Having a contact form is great, but if you are in the wedding business I suggest creating a form that you can use to better qualify your contact from the start. Maybe you do that after the initial contact, but I think you could ask more here.
      3. From a purely aesthetic feel, I think your website could use a little facelift. I would consider moving to a different platform. For small businesses, I like SquareSpace. It is affordable, pretty easy to use to add your own content, and they have lots of modern layouts to choose from.
  • Ann: Instagram: Annabellsgardenfloraldesign
    • My first piece of advice for you, Ann, is to post more consistently and by that, I mean at least once per day.
    • Try using some more geo-specific hashtags like #oregoncityflorist, #portlandsflorist #pacificnwwedding.
    • I see a graphic that looks like it was created for something else, not IG. When promoting something, try to create a graphic that fits the requirements for the platform and make sure that it isn’t fuzzy. If you need some help to DIY graphics, check out Canva. It’s a site that I use all of the time and comes with tons of layouts.
  • Gaye: Instagram & website: www.tulipsandtwigs.com  https://www.instagram.com/tulipsandtwigs/
    • Instagram – here are 3 things that I would change:
      1. I don’t see any business features, so if you haven’t already I would switch that over. You just need a Facebook business page before you make the switch.
      2. Next, as with a few of the others, I would add where your business is located in the description.
      3. Incorporate Stories into your social media marketing mix.
    • Website:
      1. Overall, I think the site has a great look and is easy to navigate. Yay!
      2. In the little about section on the homepage, I would add where you are located. I see that you have the info at the very bottom, but it might be helpful here.
      3. I like your contact page that is qualifying your brides right from the start.
      4. Something that I love seeing on websites is a great branding video that allows your potential clients to get to know you in a powerful way.
      5. For my last piece of advice … you know what I’m going to say, right?? Where’s your blog? You could easily turn each of your wedding highlights into a blog post adding some content to a short summary to beef up your SEO.

 

Resources/Links

Florist Software Comparison Update

 

A few years back, we compared seven software programs on the market to help run your business, and are still getting questions and responses to the article years later! Well, in this day and age, we all know how quickly technology advances, so we thought it was about time to do an update.

We’ve narrowed it down to four of the most popular florist-specific programs from our original article, giving you updated features, images and more. If you’re in the market for something to help streamline and organize the business side of your company, we hope this helps in your research and determining the best program for you!

You probably know by now we have a partnership with Curate and think they’re awesome, but we wanted to be sure provide information on all available programs because we know not everything is a one-size fits all! Plus, we’ll never pass up the opportunity to make a fun infographic 😉

 

Florist Software Comparison At-A-Glance

 

 

Curate Floral Design Software

(formally known as StemCounter.com)

 

Florist Software Comparison Curate   

 

Features:

 

  • Creates instant professional, customizable, mobile responsive digital proposals that clients can view, pay, and sign all on one page
  • Integration: The famous Mayesh library, Quickbooks Online, Outlook calendar, Google calendar, Stripe, Xero
  • Drag and drop from Pinterest
  • Printable recipe sheets with notes and photos for each arrangement
  • Automated stem counting
  • Automated shopping lists and the ability to merge multiple shopping lists
  • Creates profile for each client with any contact notes as well as events connected for recurring clients
  • Event templates to quickly create a new event
  • Multiple markups for different events or arrangements and multiple tax rates
  • Multiple Currency / Date Preferences for International Users
  • Rental inventory notifications and search bar
  • Manage Cost of Goods Sold (COGS) to help price for a profit
  • Custom branding
  • Payment scheduling, recording and processing

 

Florist Software Comparison Curate

 

Florist Software Comparison Curate

 

Florist Software Comparison Curate

 

Florist Software Comparison Curate Florist Software Comparison Curate Florist Software Comparison Curate

 

To get more information on Curate, click here!

 

 


 

Details

 

  Florist Software Comparison Details

 

Features:

 

  • Software exclusive to floral & event design professionals
  • Custom Branding, Worksheets & Proposals accessible on any device
  • 2 Authorized Users included; additional users available
  • Automated Payments, Scheduling & Invoicing with e-sign confirmation and storage of signed documents
  • Easy Event duplication (and/or Event Templates) with roll-back feature to previous contract versions
  • 40 Designer Proposal Templates available which sync with image libraries and worksheets
  • Drag & Drop Recipe Builder to automate pricing, stem-counting, and availability
  • Multiple markups & tax options for products, services & labor
  • Printable Recipe Sheets, Delivery & Pick Up Lists
  • Color Tools: Select, identify & create the perfect color combinations
  • Wholesale integration for automated ordering
  • Education: Video Tutorial Library, Details University Courses & Online Community
  • Multiple Currency for International Users
  • Integration with leading financial institutions & other apps – coming soon!
  • CSV Downloads available

 

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

 

If you’re interested in signing up for Details, be sure to use the promo code: mayesh2018 for a 7 day free trial of Details and 10% off your subscription.

Go to:  https://app.details.flowers/users/sign_up to register for your account.

 

 


 

 

Lobiloo

 

Florist Software Comparison Lobiloo   Florist Software Comparison Lobiloo

 

Features:

 

  • Create custom floral designs with a simple drag & drop interface. Saves price per stem as well as the ability to upload rental items & hard goods, and florist’s personal floral galleries
  • Track clients through the pending to active stages (including payments and communications), save client images, and easily communicate with imagery to client
  • Ability to upload any props, linen images, tables, etc., to make applicable for full event planning as well as floral design
  • Browse and search an expansive flower library by color, season and type
  • Estimate theme builder and zero co-branding so your invoices fit your brand exactly (fonts, images, colors, and more)
  • Branded, payable invoices with direct deposit to your bank account that encourage clients to pay you on time
  • Custom “request a quote” lead forms for your website that generate new estimates for you automatically
  • Import wholesale pricing directly for easy cost-out and margins calculations

 

 

Florist Software Comparison Lobiloo

 

Florist Software Comparison Lobiloo

 

Florist Software Comparison Lobiloo

 

Florist Software Comparison Lobiloo

 

Florist Software Comparison Lobiloo

 

 


 

Ularas – Event Florist Software

 

 

Florist Software Comparison Ularas  Florist Software Comparison Ularas

 

Ularas is template based for painless document creation. Customize Proposals, Contracts, Email letters etc. On-the-fly adjusting is simple and fast.

 

Features:

 

  • Customize. No two Ularas proposals look alike.
  • Write recipes easily with our drag and drop system. Copy/Paste/Save features save clicks = time
  • Save written recipes for future use when on-trend styles repeat through the season
  • Producing multiple events in a weekend? Order for all events, simultaneously, in one screen for total transparency
  • Not a numbers geek? We have you covered! Ensure profitability on every event with our simple margin management tool
  • Ularas is an international solution for designers around the world
  • Control your own flower library pricing to guarantee profit accuracy all year
  • Markup different types of product at their unique rates and adjust simply
  • Track in real time each vase, votive, and drape with our fully integrated *Rental Inventory system. *Additional fee applies
  • Take payments automatically with our integrated payment partner WePay

 

 

Florist Software Comparison Ularas

 

Florist Software Comparison Ularas

 

Florist Software Comparison Ularas

 

Florist Software Comparison Ularas

 

 


 

 

While these four programs are specific to floral designers, there are other programs available that are designed for creative fields in general that might fit your needs better! We have many customers who use and swear by Dubsado and HoneyBook, so take a look at those if you’re looking for something different than the above featured programs.

 

And if you’re already using one of these, let us know about your experience in the comments below!

 

Fourteen Questions To Ask Instead Of “How much would you charge for this?”

 

We’re excited to have Curate’s Ryan O’Neill back on the blog today to revisit last month’s question about pricing, and provide insight on how to rephrase pricing questions to be more productive.

 


 

Last month I talked about why it can be dangerous to ask other florists “how much would you charge for this arrangement?” and the response to the post was incredible. Knowing how to price custom installations from the underbelly of Pinterest is why the Curate floral software was created in the first place. This month, we’re giving you fourteen questions you should ask instead.

 

1. How would you calculate the price on this arrangement?

 

2. Here’s the price I came up with and how I came up with it. Am I missing anything?

 

3. What’s the lowest number of these garden roses that would still look great in this bouquet?

 

4. Would you use a higher floral or labor markup for this arrangement because of its complexity?

 

5. I really want to do this arrangement but the bride is just shy on budget for me to hit my margins. Where can I get beautiful orchids for a more cost efficient price?

 

6. How can I best calculate my markup values to make this arrangement profitable? (Hint, you can use our handy-dandy markup calculator.)

 

Download The Free Markup Calculator

 

7. Will putting this installation together on site require having any extra freelance help that I need to account for in the cost?

 

8. This elevated arrangement is gorgeous but huge. Should I pad my recipe a little bit for this arrangement just in case?

 

9. Has anyone assembled an arrangement like this on site? How long did the installation take you?

 

10. Is there anything special about this arrangement that I need to take into consideration before pricing it?

 

11. What can be done to decrease the price point for this arrangement?

 

12. What’s the best sub for Darcey Garden Roses that has the same color but fits a more “intimate budget?”

 

13. How would you calculate your greenery needed for this?

 

14. How do I break it to my bride how much this is going to cost?

 

 


 

Have another question florists should ask instead of “How much would you charge?” We’d love to hear it below!

 

Two Reasons Why you Should Stop Asking: “How much would you charge for this?”

 

Today we’re excited to have Curate’s Ryan O’Neil on the blog discussing a somewhat taboo topic in the industry: pricing!

 


 

If you’re on any florist forum, you’ve seen the post. It’s a gorgeous photo that some client has pulled from the underbelly of Pinterest along with a quick question,”How much would you charge for this?” If you’ve ever asked this question, there’s a high chance that the answers to the post hurt your business more than it helped. It’s time to stop asking, “How much would you charge for this?”

 

I get it. In our consults, we speak to florists every day who see arrangements and know exactly what they should cost. At the same time, occasionally they come up against a particular arrangement that’s a bit outside of their wheelhouse, and they have a bride who wants her proposal NOW, creating the need to ask other florists, “how much would you charge for this?” Even though I understand it, here are two reasons why you should stop asking it:

 

1. Your pricing should be based upon the item

 

Any time that you are quoting an item, you are always basing it off of the fact that you should be making adequate profit off of the supplies and the labor going into it. More flowers = more money. More expensive flowers = more expensive item. You’re going to want to “stem count” the item and determine how many of each type of stem you’ll want to add.

In years past, it’s been much more difficult to do these calculations since they had to be done manual. Luckily, technology has made this easier through tools like Curate.

 

2. Every florist has a different markup

 

It’s pretty simple. Everybody is different. Our experience of talking to thousands of florists has led us to believe that there is no industry standard markup on floral work. It seems like the easy route is to find out what others are doing but the reality is that their profit margins and needs are likely so much different than what yours are.

On one particular post, I saw a florist ask for help pricing an arrangement, and someone from a completely different country gave the price they’d charge — In their own currency without even mentioning it. The USD to AUD conversion rate is 1.25, so that poster was getting information that was over 25% incorrect in the simple currency value.

What one florist in South America would charge for an arrangement will not be profitable for a florist in the U.S. because the markups they use are going to be very different, as will the cost they’re being charged by their wholesaler. To ask “What would you charge?” is to neglect a very foundational part of florist business practices which says you should do what is most profitable for your business.

 

Need help figuring out what your custom floral markup should be? Check out our markup calculator.

 

Download The Free Markup Calculator

 

 

So how should you approach the situation?

 

There are some arrangements you see and can easily identify a price point for. Undoubtedly though, there will be a time when you come across an image from a Pinterest bride that has you stumped on what to charge. Rather than asking a florist friend what they would charge, ask them how they would go about calculating a price for the arrangement. Maybe they know that a extravagantly large floral arch over a mansion entryway will take three experienced helpers more than two hours to set up and you’ll need to factor in that additional labor. They could simply tell you to charge $2,000 for the installation because you asked for pricing help. Instead, they can tell you what to factor in. And if you don’t have experienced helpers, you’ll know to factor in a little bit more on the labor side for an extra set of hands or extra hours spent on the arrangement to make the arrangement more profitable, rather than charging $2,000 and barely breaking even or, worse, losing money on the arrangement.

Similarly, if you’re ever asked how you would price an arrangement, turn the conversation around to how you would calculate the price for the arrangement. What’s the base price you’re getting from your wholesaler? What’s your floral markup? Your hardgood markup? Your labor markup? Are you building labor costs into the arrangement or tacking it on at the end of your proposal? There are many parts to consider when pricing an arrangement that you should break down when explaining how you came to your suggested price.

 

This is why Curate was created in the first place. Stem counting is an incredible headache, especially with more complex creations showing up on Pinterest. If you’re wondering whether a software could help, we’d certainly love to do a personalized consultation to hear about your business and see if we can help. Let’s chat.

 

 

Learn More

 

 

Mayesh Design Star Charleston Workshop Recap

 

The year is flying by, and although we have only one workshop left in our 2018 Mayesh Design Star workshop series, we still have our past three workshops to recap!

 

First up: CHARLESTON

 

Our May Charleston workshop was just featured on Botanical Brouhaha, but there are so many more beautiful photos we just had to share.

The workshop was held at The Cedar Room, a dreamy venue located in Charleston’s historic Cigar Factory. With white washed brick walls, tall windows and as much natural light as you could possibly hope for, this venue was more than perfect for our spring inspired workshop.

 


 

DAY ONE

 

As with our Miami workshop, we started the workshop Monday evening with a networking event. The students enjoyed appetizers and wine while meeting one another and watching presentations from Ryan O’Neil of Curate & Jodi Duncan for Design Master. Following their educational presentations, Kaylee discussed the important role mood boards play in her design process, and had each student create their own as a way to help define their style. Everyone – the Mayesh team included! – then went around and wrote a descriptive word next to each mood board, leaving each student with a long list of words to help articulate their style in five words. This exercise was a great way to get the students thinking about their unique styles and coming into day two with more intention.

 

 

 


 

DAY TWO

 

Day two was all about design. Kaylee and her assistant Jamie led the students in a group installation activity. When the students arrived, the ceremony was set up with a simple, bare arch and two large urn arrangements to show one option for a ceremony set up. Then, as a class they created the second ceremony option: a lush floral arch and aisleway installation using spirea, garden roses and peonies.

Following the installation, Kaylee demonstrated how she creates her signature bridal bouquets. The students then designed their own bouquets, finished off with gorgeous silk ribbon from Adorn Company and photographed with local model Hilary Rose.

 

 

Workshop Credits:

 

Taught by Kaylee Young of Flourish by Kay
Photography: Nicole Clarey Photography
Venue: The Cedar Room
Rentals: Ooh! Events
Ribbon: Adorn
Model: Hilary Rose
Dress: Fabulous Frocks Bridal
HMUA: Pampered & Pretty

 

Workshop Product Sponsors:

 

 


 

To learn more and reserve your spot in our LAST workshop of the year in Salt Lake City, click here!

 

Mornings with Mayesh: August 2018

Mornings with Mayesh: August 2018

In August’s Mornings with Mayesh, Yvonne and Shelley cover a wide array of floral questions. They started the morning with Shelley talking about some of the great products that are available including the VIP rose called Westminster Abbey. Afterwards they answered some great audience questions that range from garden roses & how to care for them, how to handle ethylene gas sensitive flowers, to what is the best way to clean up quickly after a large installation, how ordering works for shipping customers, and taking on work that doesn’t really match your brand. It was a show packed full of great information, so be sure to watch the replay! 

#morningswithmayesh

Here is the podcast replay, video, and show notes:

SHOW NOTES

FLOWER QUESTIONS

  • From Bridget: What type of product is local in Miami?
    • Yvonne: Here’s a list of some of the local product that Miami gets in throughout the year:
      Grapevine
      Honeysuckle
      Figs
      False Aralia
      Begonia leaves
      Mini-magnolia
      Poke Weed
      Sugar Cane Grass
      Everglades Grass

 

FLOWER CARE

  • From Kirsten on IG: Can you talk about the different kinds of garden roses, not just David Austin, and how to prepare them for arrangements and how long they last?
    • From Shelley: whether you are cutting them from your own garden or getting them from us or a local rose grower you will need to first remove the packaging and lower leaves. My rule of thumb is ¾ leaves removed ¼ left on. Use any damaged leaves or guard petals to encourage roses to open place in tepid or room temperature water. Use flower nutrients, changethe water every 24-48 hours and keep away from direct light and heat. Allow roses to open fully for your event. Super fresh, tight roses will take 3-5 days to open. Local garden roses will last about a week depending on variety, but some South American varieties will last 2 weeks.
  • Evelyn: Any recommendations on how to keep flowers in cooler fresh. Having problems with Snapdragons especially. I keep them separated from carnations. 
    • From Shelley: Snaps can be sensitive to ethelyne gas so make sure your cooler is clean and filtering properly. Make sure you are cutting with a sharp knife at a 45-degree angle. Keep water cool and clean and use floral preservative. I find sometimes they do well out of the cooler if it is not too hot. You have tip them out as well if they have droopy tips. Generally, they are a long lasting flower.
  • From Desiree: Do most people find astilbe to be a flower that does not last in bouquets because I do. I urge clients to find another flower because I don’t want to water tube and add more weight to an already cumbersome bouquet. Such a beautiful bloom but how can we get past the browning tips and them looking pretty sad mid wedding day?
    • From Shelley: Yes, Astilbe is not known for its longevity that is why it’s best to make sure to buy it in season and especially when it’s offered locally. Astilbe flowers last longer, up to 2 weeks rather than 2 to 4 if placed in hot water first, allowed to cool down and then placed in the cooler. It is a technique that works well with hellebores too.

 

FLOWER DESIGN

  • From Brandi: I never had problems with boutonnières previously, but more recently, they’re been super wilty within a few hours of the bridal party wearing them. Super embarrassing and not a look we would like to have. The stems are exposed, however, they are in water right up until they’re being worn. Help?!
    • From Shelley: Well then the question would be what kind of flowers are you using? How are you storing them? You say you are exposing the stems so I am assuming you are doing more of a wild flower look? Certain flowers still need to be wired. Using crowning glory will help with this. ( I will address further on the show)
  • From Texanna: How do you have beautiful events outdoors with flowers in this heat? What about potted Orchids and Orchids in general and Roses?
    • From Shelley: It is a challenge isn’t it!? Definitely using orchids, plants and heartier flowers like tropicals help. Also, for the first time, we are really seeing a shift in our climate and the environmental changes are really starting to impact us here in Southern California where you could count on really nice outdoor weather year round. It has already started impacting our florists business here. Using a base of silk flowers and then adding in fresh flowers is another option to help combat the heat as well. Remember when working outdoors to wear a hat and gloves and to protect yourself from the heat. It’s really easy to forget how hot it can get when you are setting up outside.
  • Do you all do seminars on arranging?
    • Yvonne: We have some great resources for learning more about flower arranging. First, is our video library that everyone should check out. We have over 400 videos that cover a wide range of design topics and general videos about flowers, care & handling. Typically, we have 1 design video per month that we publish. In addition to our videos, we offer live educational events as well. Currently, we have 1 flower workshop left for the year, happening in Salt Lake City in November. Visit our website for more information. Also, if you want to stay in the know about all of our news & events, then be sure to sign up to receive our emails.
      • http://info.mayesh.com/subscribe
      • http://youtube.com/mayeshwholesale
      • https://www.mayesh.com/mdsworkshop-2018/
  • Melissa: What is the best way you’ve found to clean up quickly and efficiently at a venue after a big install?
    • From Shelley: A large team is essential and if you can’t afford that get yourself some interns or volunteers and get really organized. Make sure you have your own trash cans, bags, brooms dustpans, carts, dollies, boxes buckets etc…so that you are not at the mercy of the venue and that you don’t have to ask to borrow ANYTHING, Make sure you have a well-stocked toolkit. Give yourself time. Familiarize yourself with each venue you work at and learn how long it takes at each venue and how many people you need. Don’t wing it each time. Get a crew you can trust.

 

FLOWER BUSINESS

  • IG: As a new florist, I would like for you to walk through the steps of ordering for the first time and things I should know about delivery. I received a related question from Evelyn: How can we arrange ordering from you and getting the best price on shipping?
    • Yvonne: Once you register your business and we get your account set up, you will be assigned your very own sales rep to walk you through all the steps on ordering and shipping. We have 2 different shipping teams. In general, our Miami shipping division handles the East part of the country and our LA shipping team handles the West side. We can work on quoting you costs for flowers including shipping/packing charges. Shipping costs are calculated by actual weight and dimensions of the boxes so each order may differ as far as shipping goes depending on the size of the order. We ship a few different methods, FedEx priority overnight and Air Cargo (Delta/Southwest/United/American) to your nearest airport. Shipping via airlines for orders over 100 lbs. can be significant savings if you are able to go and pick up from the airport. Picking up cargo from the airport is super easy! We will give you the address to the cargo station as to where you will need to go. It’s usually in a separate area from the airport so you don’t have to interface with airport traffic.
  • Melissa: How do you reconcile specific floral work you’ve been asked to complete that is not up to par with your personal taste?
    • From Shelley: Ah this is always a toughie. When your new and starting out it is always difficult to turn down ANY business. You will do designs that you don’t love and work you will not want to even photograph. It’s very hard, on the one hand, you need to make a living and on the other, you feel that you are an artist and your artistic integrity is at stake. If it is a bridal client it’s a good idea to have a questionnaire on your website that can help you vet your clients and you can gently refer them out to another vendor. Sometimes it’s a learning experience and we need to learn how to say no to things so we can say yes to the projects we love. But listen, in the business, everything is not always Instagram worthy and you will realize that unfortunately, not everyone out there has the same amazing taste that you do. Your amazing skill will be to help that client make it go from drab to fab-u-lous, honey. That is when you know that you are really doing your thang. Even on a budget. Hey, it’s always easy to make things look great with a big fancy budget, a true artist can rock it with no funds.
  • From Evelyn: Any ideas on promoting flowers during slow times.
    • From Shelley: Instagram Giveaways, dropping off flowers to your local schools, churches, hospitals, funeral homes, local wedding coordinators, coffee shops, offering a bouquet of the weeks deal if you own a flower shop. Hold an educational class for mommy and me so that moms can bring their kiddos in to plant a flower or make a small bouquet. Hold an open house and get folks in with free drinks and food give a discount, Hold a Wedding workshop for the bridesmaids ro learn how to make a flower crown. There are many ways to promote your shop or studio that don’t have to be flower related…maybe a potluck or open mic night. I hosted a Kids Ted Talk at my shop that focused on my eco-friendly practices. Participate in your community and network with other shop owners so that people know you are there and get the word out.

 

MARKETING

  • Instagram Reviews of Antelope Valley Florist: https://www.instagram.com/avflorist/
    • For Hashtags … I see that you are in Lancaster, CA, so I would use hashtags like:
      • #lancasterca #lancastercaflorist in addition to #antelopevalley #antelopevalleyflorist and other areas that you
    • Create hashtags for the different pieces of your business:
      • #lacastercaweddings #lacastercaweddingflowers
    • And you can add a few more general ones too: #flowers #

 

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