Author Archive

Mornings with Mayesh: April 2018

Mornings with Mayesh: April 2018

We covered some great content during Aprils’s Mornings with Mayesh show. During Part I, Dave, Shelley, and I talk about some of the amazing products that are available now and answered your flower questions. The discussion included: exciting filler flowers, Flannel Flower, using Pieris Japonica in bouquets, greens/pods for boho weddings, attaching/installing flowers to a tree, tools to help book wedding clients, and more.

For the second half of the show (Part II), our special guest, Alison Ellis of Real Flower Business, joined us to discuss minimums – how to set them, when to raise them & more. Enjoy and keep on scrolling down for the show notes.

 

Here are the podcast replays – Part I and Part II:

 

PART I SHOW NOTES

 

FLOWER QUESTIONS

 

What is exciting in the world of flowers?

  • Latest flower 411: https://www.mayesh.com/flower-411-april-2018/
  • Monthly availability list: https://www.mayesh.com/flower-availability/ 
  • It’s a heat wave out there! And we’ve got some hot stuff to show you today!
  • Domestic Snowball viburnum from Oregon has arrived and is in Mayesh coolers across the country. A big fluffy fun filler or focal flower BUT it won’t be around long so grab it while it’s hot!
  • Californian Boronia has just come into season and it is truly a super fragrant pop of hot pink color that everyone loves.
  • Giant coxcomb celosia from Holland is back in abundance and comes in all the bright jewel tones we love. Just look at the size of these guys.
  • Domestic Lilac is making it’s short but sweet debut available now from California and will bloom its way north along the west coast for the next few weeks.
  • Dicentra or Bleeding hearts are Dutch Imports right now but look at how cute this is…
  • From Penny – What are some new awesome different fillers that is not gyp??
    • It is easy to get in a rut using the same flowers as fillers but there are a lot of options both old and new available now.
    • Some old fave’s are asters like solidago and montecasino but thanks to growers hybridizing larger varieties we have these giant mardi gras asters and golden glory solidago which look like they are on steroids.
    • Check out this twist on queen annes lace, chocolate lace, it goes from cream to mauve to brown tones.
    • When you think of snowberries you usually think fall BUT these beauties are seasonal in Chile and being imported to us right now.
    • Astilbe is super popular right now, as is astrantia. Both are delicate with a feminine vibe that goes perfectly in wedding work.
    • California riceflower is blooming now and a perfect pop of color.
    • Last but not least, Thlaspi aka Penny Crest… I thought I’d finish with this cool textural Penny Crest to thank Penny for asking some great questions for the show this week! A relative to the Mustard family, it was introduced to the United states in the 1700’s and is found in almost every state.
    •  I also love Boronia heather, wax flower calycinia and eriosteman and pieris japonica.
  • From Penny – We are losing our gerbera daisy growers to another crop…. is the future of the gerbera going to be all imports??? 
    • It’s not just gerberas! Our ever-evolving political climate is making it more and more difficult for some local growers to stay lucrative without changing their business models. It is unfortunate that a lot of what used to be domestic crops are now being grown in other countries where the overhead is lower. The plus side is a more consistent year-round supply and a huge increase in novelty colors and varieties for our market in the USA.
  • From Jayme: My question is regarding Flannel flower, does Mayesh ever have them? Do they import from Australia?
    • DAVE: Flannel flower or Actinotus is available sporadically throughout the year. Mayesh imports this flower from Japan via the Naniwa flower auction starting in early December through Early May. Last year it was also sourced through the Dutch auction in Aalsmeer in May & June then again in September & October. As with any novelty flowers, Flannel flowers availability is inconsistent making them a true gem when they are available.
    • Shelley: Fun fact: this flower is also known as Edelweiss and is native to Austria…if you remember The Sound of Music this is the little flower the song references..Woops I stand corrected. Flannel flower: Acitnotus helianthi are Flannel Flower or sometimes called Australian Edelweiss is a different genus than Austrian Edelweiss which is Leontopodium. My apologies for the misinformation! We are getting that now and it is coming from Japan.

FLOWER CARE

    • From Kristina: Do you know how Pieris Japonica holds up in bouquets and is it available right now?
      • Dave: Pieris goes in and out of season depending on country of origin throughout the year. They tend to shed once the blooms are fully open. A cool use for these is when they are harvested in bud form eliminating the shedding effect. Their natural blooming season varies from year to year based on weather & temperature. This year we saw good production February through April. It will gap for a bit and then we will start to get it in budded form from New Zealand around June. Sporadic production will continue July through October.
      • Shelley: yes it does and it is a beautiful textural accent.

 

FLOWER DESIGN

  • From Penny: Are you finding more different greens/pods for trending boho weddings??
    • Shelley: yes, actually drieds have made a big comeback for weddings and we are seeing more of our florists buy product to save and dry. Seed pods from Eucalyptus, scabiosa pods, even dried poppy pods. Tumbleweeds, dried palm branches and lots of unusual seed pods like old man’s beard are fun alternatives
  • From Rebecca: What are your tips for doing flower application directly on an element like a tree?
    • Shelley: First of all, always make sure you have permission from the venue to decorate the tree. I find doing the least invasive techniques work the best.Hanging a garland by using zip ties or using a decorative ribbon to hand a wreath or cage also works. you should never nail into a tree unless the venue already has one in place

 

FLOWER BUSINESS

  • From Summer: What are your favorite “tools” for booking potential bridal clients?  
    • Shelley: Nothing beats good word of mouth and referrals but sometimes that just doesn’t get you enough business when you are new. I always connect with venues and send an arrangement and card and ask for an appointment with the banquet manager. Let them know you are interested in their business. Churches are also a good place to get your foot in the door. Most have a preferred vendors list. I good church coordinator on your side can net you a ton of referrals. As always you will have to put yourself out there as there is competition in your demographic. But being persistent will pay off. Asked to be invited to any meet and greets or bridal shows that these venues may have.If you already have spoken to a bride and would like to book her business, ALWAYS answer emails and follow up quickly with a proposal. I have booked many weddings just because I followed through with the client and showed them I wanted their business. I can’t tell you how many times I have heard from brides who made their first appointment with me just because I responded to their initial inquiry…so many florists have auto-response set emails or don’t reply at all. If you want the business, show them! And while we are on the subject of auto-response emails like” thank you for your inquiry but we are currently out working on a wedding or we are traveling” or whatever your excuse is, and you are just too busy to answer..it is a little frustrating to potential clients. Get thee an assistant or intern to promptly respond to emails. You will come off as professional and on it! This is so refreshing to a bride, especially when she has received several of these replies already.  this alone may be a deciding factor for her..because she knows you are attentive from the get-go and won’t be receiving these the entire time you are working with her.
    • Yvonne:

 

Part II

SPECIAL GUEST – ALISON ELLIS

 

Alison Ellis is a floral designer & educator that teaches florists how to embrace the business side of the business so they can make more money and take control of their future. She’s been working in the floral industry for 24 years; after spending 8 years training in half a dozen flowers shops, she opened a home-based floral business in 2002, which focuses almost exclusively on weddings.

Alison’s business tips & teachings can be found at realflowerbusiness.com, which is listed in the top 40 of the “Best Flower Blogs on the Planet”. She’s been featured on FlirtyFleurs.com and is currently a regular business contributor to Florists’ Review Magazine.

She has a wealth of knowledge to share with you and I’m so happy to have her on today’s show!

 

  • Questions from Arbella: I know you got started with several restaurant accounts. How did that work? Did you have 2 sets of bud vases that you would just switch out? Or did you design on site during times the restaurant wasn’t open? And do you have any tips on how you built those relationships?
  • Question from Carie: Lately I have had more brides wanting me to do a mock-up of their wedding flowers so they will be able to see what they will look like prior to the wedding.  When I tell them that I charge for this service they are appalled and decide against it. I haven’t lost any clients over this yet, but wondered how other florists handle these type of people and are there florists out there that do this for free??  
  • Why should florists set a minimum?
  • If they’re just starting out, should you start with a minimum?
  • How do you determine what you minimum should be?
  • When should you raise your minimum?
  • Should you post your minimum on your website?

 

Where can everyone find out more about you and Real Flower business?  https://realflowerbusiness.com/

 

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for April 24th at 10 am EST for a special Mornings with Mayesh featuring Gretchen Sell from Design Master.

 

 


The Mayesh Experience

The Mayesh Experience

We offer you high-quality wholesale flowers to fulfill your every day & event design needs along with knowledgeable salespeople to help you every step of the way no matter where you are nationwide. Not only do we offer you great products & services, but we strive to provide resources and connections to inspire!

Learn more about: Mayesh Luxe Blooms, Mayesh Market, Mayesh Pulls, Destination Events, Commitment to Education, Mayesh Gives Back, and more!

DOWNLOAD GUIDE HERE

Mayesh in Spanish: Mediterranean Arrangement

Spanish Design Video: Mediterranean Arrangement

 

En este episodio de Mayesh Floral Design en español, Veronica Cicero de Anthology Co., crea un exuberante arreglo inspirado en el Mediterráneo. Usando una mezcla de lo usual y lo inusual, aprendemos a crear un arreglo de urna usando una alternativa a la espuma floral. ¡Esperamos que disfrutes!

English:
In this episode of Mayesh Floral Design en español, Veronica Cicero of Anthology Co., creates a lush arrangement inspired by the Mediterranean. Using a mix of usual and unusual, we learn to create an urn arrangement using an alternative to floral foam. We hope you enjoy!

Video & Photography: Talewind Visuals

Mayesh Design Star: Ceremony Arch

Mayesh Design Star: Ceremony Arch

 

Featuring Japanese flowers from Naniwa Flower Auction, Kaylee designs a beautiful floral arch. The structure is created using a lovely arch from Danner & Soli, which she attached foam cages using zip ties before placing the flowers into place. Archways are perfect for setting the tone of a truly romantic wedding ceremony and this design surely accomplishes that in spades!

Featured flowers: spirea, ranunculus, butterfly ranunculus, acacia foliage, eucalyptus, and roses.

Host: Kaylee Young, Flourish by Kay
Flower Sponsor: Naniwa Flower Auction
Videographer: Logan Martin, Talewind Visuals
Photographer: Maria Lamb Photography
Arch: Danner & Soli
Model: Autumn Johnson

Here are the products/quantities used — aka, the flower recipe:

  • 8 bunch acacia foliage
  • 40 stems spray rose
  • 70 stems spirea
  • 3 bunches eucalyptus
  • 20 stems sweet pea
  • 10 stems tulips
  • 10 stem cappuccino roses
  • 50 stem quicksand roses
  • 2 bunches (40 stems) Japanese Ranunculus

This is how much product it took to cover the front half of the arch, so if Kaylee was creating this same arch for a wedding, she would use double the amount of product to make sure that it was completely covered all the way around.

Also, this arch took Kaylee 3 hours to make by herself. However, if she was designing a similar arch for a wedding, she would have people helping, and would expect to get it done in under 2 hours.

After watching the video, keep scrolling for all of the gorgeous pictures – perfect for pinning!

 


 

Mayesh Design Star: Ceremony Arch Mayesh Design Star: Ceremony Arch Mayesh Design Star: Ceremony Arch Mayesh Design Star: Ceremony Arch Mayesh Design Star: Ceremony Arch Mayesh Design Star: Ceremony Arch Mayesh Design Star: Ceremony Arch Mayesh Design Star: Ceremony Arch Mayesh Design Star: Ceremony Arch Mayesh Design Star: Ceremony Arch Mayesh Design Star: Ceremony Arch

Mornings with Mayesh: March 2018

Mornings with Mayesh March 2018 with Jodi Duncan

We covered some great topics during March’s Mornings with Mayesh show. During Part I, Dave and I talk about some of the amazing products that are available now and answered your flower questions. The discussion included: reviewing some regular roses that are similar to garden roses, ideas for good corsage/boutonniere flowers, thoughts on hardgood investments for budding businesses, sources for large containers, how to attract luxury brides, ads in Instagram Stories, and Youtube updates.

For the second half of the show (Part II), Jodi Duncan, of Jodi Duncan Designs and Socialjodi, joined me to chat about her thoughts on social media with a focus on how to get started, content ideas, and what social platforms you need to make sure you are utilizing. Enjoy and keep on scrolling down for the show notes.

 

Here is the podcast replays – Part I and Part II:


 

PART I

 

FLOWER QUESTIONS

 

    • From Gaye: What are your favorite “regular” roses that open up nicely to look similar to the expensive garden roses?  Any tricks of the trade when substituting? I know at the end of the day, there ARE no substitutes really!!
      • Hi Gaye, Great question! Actually yes, you can create this look with just about any nice standard rose that has a high petal count and opens nicely. I demonstrate a technique in my workshops on how to do this and I can show you guys here too. The standard white rose Polo opens up really nicely like a garden rose and so does Playa Blanca. Shimmer is another favorite of mine. The trick is to get your roses opening up ahead of time and gently use your fingers to relax them more.Also removing the center petals and exposing the filament, anther and seed grains gives that illusion as well. This is an excellent trick for wedding and event work and yes the roses will hold up.
        Polo Rose

        Polo Rose

        Shimmer Rose

        Shimmer Rose

        Playa Blanca Rose

        Playa Blanca Rose

        Peach Finesse Rose

        Peach Finesse Rose

         

    • What is exciting in the world of flowers?
      • http://www.mayesh.com/flower-411-march-2018/
      • When we think spring, we usually envision pastels and girly colors but there are so many cool spring flowers in the on-trend muted tones available now.
      • Butterfly ranunculus are gaining huge popularity. It is unique in having a having a lower petal count than the typical varieties we know. A more open aperture reveals the dark center and can somewhat resemble an anemone though come in a much larger range of bright and muted colors. Their petals are slightly reflective giving them a silky shimmer.
      • Tulips are always a spring favorite. I remember their little leaves poking out from the snow at the end of winter in Indiana and looking forward to warmer weather. Their fragrance always brings me back to my childhood in my mother’s garden. This variety is a Dutch grown black parrot. I love the dark moody aubergine tone and the scalloped texture of the petals.
      • My next superstars of spring season are the Fritillaria: I have 3 uniquely different varieties to show you, all imported from Holland via the Aalsmeer auction…
        • First is Fritillaria Meleagris. This varieties latin name is derived from Dicebox & spotted Guinea fowl and It is native to Europe. They have dainty little bell-shaped flowers born on short stems perfect for tucking into bridal work or short bud vases.
        • Second is Fritillaria Persica. This variety is native to Persia thus the latin Persica. It comes in shades of purple to greenish brown and this variety is fairly hardy.
        • The third variety is Fritillaria Imperialis also known as the skunk lily due to its pungent aroma. It is said that planting these in your garden will repel moles and mice. Folklore around this plant says that they were growing near Christ’s crucifixion and to this day still hang their heads in sorrow.
      • Check out these giant kale varieties grown in California. This giant cruciferous rosette is related to the cabbage family and loves this time of year for the cool nights and warm sunny days. It’s even kinda cool when they bolt out and get this oblong shape.
      • Peach Lisianthus from Japan… words just cannot do justice to this baby…
      • Lisianthus is native to the Southwest United States through Mexico to South America and is commonly known as Prairie Gentian.
      • Not a typical spring flower, I just wanted to share this moody, muted carnation variety called copper extasis
      • Last item comes to us from Chile. These blackberries add the perfect amount of texture and are cut at a young green stage to maximize vase life. This finger-friendly variety is thornless and has long sturdy stems for your designs.

 

FLOWER DESIGN

  • From Gaye: What are good flowers to use for corsages and boutonnières that will last a long time out of water, other than the usual suspects of spray roses, eryngium, waxflower, etc? I was surprised to see bracelets and bouts made with ranunculus and just wonder if there are some favorite “soft” flowers that last a long time out of water.  I like to make them up a day ahead…I loved the dog collar Kaylee made from sweet peas, that would be a beautiful crown. I’m guessing that would need to be made the morning of the event?
    • Almost any flower can be wired and made into a corsage true. As we know some flowers hold up better than others. Ranuncs actually are great for corsage work because of their high petal count and timeless garden look. Hellebores, nigella blooms, scabiosa blooms, blushing bride protea, strawflower, hyacinth and nerine blooms are all great and more unusual softer looking alternatives. Delicate flowers like sweet peas need to be definitely made the day of and spritzed with a floral sealer like Crowning Glory or similar. It essentially keeps the flower from transpiring as quickly. Most flowers hold up about 2 hours out of the water. You can get almost 7 with a product like Crowning Glory. If you want to see how this product works check out a post done Alicia of Flirty Fleurs. Alicia did a test on some notoriously difficult flowers out of the water and the results are impressive. It’s an OG product that has been around for years and I think every florist should learn how to utilize. Oasis brand makes a Foliage spray sealer as well.

 

FLOWER BUSINESS

  • From Sarah: Started my business for 4 months. Work out of my home. Do you think it is worth investing in a lot of hard goods? rentals and have a wide variety. Obviously close to my style?
    • Hi Sarah, Congrats on your new business! I would start slowly and build up your inventory based on your needs right now. I would also create a business plan and decide who your bride is what kind of market you are in first.Do you want to get into props and rentals as part of your business? Remember everything you buy for one wedding needs to make sense for future weddings or events. Props like Large urns, stands or columns which are usually a safe bet are things you can feel confident to invest in and know you will probably use repeatedly. Often centerpiece containers can vary bride to bride so you either can decide on 2 or 3 styles that you offer and leave it at that( a wide variety is not necessary) or you can end up amassing a collection of vessels you may only use once or twice. I think it’s best to begin curating your look and stay conservative initially. As a side note: It’s also a plus if you can sell the container with the design too. So many people like to take the florals home after an event.It’s often a challenge for florists at the end of the evening to get their containers back without destroying the flowers. This is why it’s always a good idea to use a liner that you can lift out of the original rental during strike.
  • From Gaye: What are good sources for large containers to be used for ceremonies? Statement pieces that don’t break the bank?
    • Hi Gaye, This has always been challenging for florists. You need something that looks elegant and weathered but not too heavy, waterproof with a deep enough bowl to hold the proper sized mache container that doesn’t cost a bazillion dollars. There are many companies that make urns and the trick is finding the perfect ones. Besides our usual wholesale floral suppliers like San Diego Wholesale or Floral Supply Syndicate my go to’s has always been Lowes or Home Depot for large outdoor garden urns. These are usually very sturdy are made out of faux stone material and are waterproof.  Ballard Designs, Pottery Barn and any home decor company Like Park Hill Collection (one of my favorite companies) as well.
  • From Rebecca: I’d love to get more higher-end bride’s who are not on such a budget. Any tips?
    • Hi Rebecca, What I am hearing is that you would like to attract higher-end brides.  There is an old saying “ Wealth attracts Wealth”  If you want to appeal to this kind of bride then that is the kind of business you need to be projecting. Are you yourself High-end? How have you curated your brand? What kind of work does your portfolio show? A lot of DYI or low budget weddings are not going to bowl over potential high-end clients.What is your minimum? Do you say yes and take every wedding that comes your way? Learning to say no to the wrong work for you is saying yes to the work you want. Target your focus to working with vendors who only work with high-end brides themselves. You will have to work hard to break into these types of circles. You have to think like the wealthy think.  It’s possible you may have to rebrand yourself and overhaul the look or work you are currently doing.Burn this word into your brain: Luxury. There is nothing cheap or budget-friendly about it. And another thing to remember, this is a very small part of the overall wedding market so you have to really have to take a laser focus to your approach here and make sure that you become the Luxury Vendor these brides want to talk to.  Make sure this is actually want you want, because working in this upper echelon of the bridal market is a whole different world.

 

MARKETING NEWS

  • Ads in Instagram Stories
    • https://business.instagram.com/blog/creating-compelling-ads-in-stories/
    • I’ve been stressing the importance of utilizing IG Stories and their latest biz blog post had some very interesting tidbits.
      • “As more than 300 million active Instagram accounts around the world watch and create Stories every day,2 Instagram Stories is becoming an increasingly powerful way for brands to stand out and inspire action.”
    • Quote from OpenTable: “Our Instagram Stories campaigns have proven to be some of our highest ROI campaigns to date, while also driving a significant volume of reservations. This ad format not only delivers performance but also effectively engages our best customers with crave-worthy content.”
  • Youtube adds new live streaming tools and features.
    • https://youtube-creators.googleblog.com/2018/02/updates-to-youtube-live-streaming.html
    • when you watch the replay later, the comments replay as well in conjunction so that you feel like you are watching live.
    • Youtube offers a live auto-captioning to live videos.
    • Adding new metrics –
      • unique viewers – can take a look at this number vs. how many subscribers you have, which videos that you have posted that your current unique videos are into and then keep on hitting hard there.

So I don’t have time for other questions today because I am bringing on our special guest. 

 

 

Part II

 
Ok, it is time for our special guest, Jodi Duncan, of SocialJodi. Welcome Jodi!
 

SPECIAL GUEST – JODI DUNCAN

 

  • Before we get started, tell us a bit about yourself.
    • I’ve been hanging around flowers since I was seven. So that’s 40 years…more than 3/4 of my life! I have way too much I still want to do and there are way too many people that I still want to help. Creativity is my oxygen. That process has given me longevity & passion that is sustainable. I think with the integration of AI and VR, the touchy/feely side of artesian creativity will be more important than ever. I am super intuitive & curious. I am also easily bored. In the past year, I got bored telling my own story (which is what every entrepreneur really does whether they recognize it or not….) and after the success with helping my Design Master account achieve some of their goals, it became clear I was pretty good at it.  I developed Socialjodi as a social media consulting agency to scale my ability to help other people with social media because it’s not going away. It’s going to get bigger and more important. I’m a practitioner. I’m doing it. I have case studies and things I have learned and applied that have gotten powerful results. I have accounts ranging from huge corporations to not for profits to small startups. I’m not just somebody that signed up for a few webinars and decided to start teaching this, although I do love a good webinar! I am in the trenches. I’m not removed from the process. I’m living it too. We are doing a live webinar on my Socialjodi facebook page at the end of the month where we are going to explore these things, so you can check us out there for more info.
  • Question from Jessica: I would like to hear from other floral artists on their favorite way to capture their work. I have a nice digital camera with DSLR but I feel like my images don’t capture my designs well and soI’m constantly trying to get the professional’s images hoping they were able to capture it.
  • What advice do you have for our viewers who want to get started in social media but aren’t sure where to start?  
    • JUST START. Don’t overthink it.  Get people to know, like and trust you. If you can’t create content because you think you have nothing to say (a LIE) then just document others content, and give them credit. If you don’t have confidence in your ability to DO, then DOCUMENT. Ask permission to use their content and give them credit. Social media is SOCIAL. People make the mistake of thinking is technical. IT IS NOT. I’d rather train your spunky 70-year-old meemaw on social media than your 27-year-old tech genius. Tech people are usually not very socially intuitive. Give me the person with the best personality…they will be your best person for your social media.  Social media is not a tech function. It’s a marketing function. People who misunderstand this make a huge mistake. It drives me ABSOLUTELY CRAZY. And it is shockingly common.
  • Do you think that all content that is shared by a business needs to be professionally created?
    • Depends on the content. If it is graphic design, fonts, logos than YES.  If it’s not, it at least needs to LOOK like it was professionally created.  There are lots of apps that make that possible. Weird design, blurry graphics and comic sans fonts are NOT ok. Bad design that is hard to read and has too much info, weird clip art, and no focal emphasis is a mess. It’s hard to overlook bad design in an industry that is aesthetically based. And there is no excuse for it.

      For video, there is a place for the polished and the precious. But keep in mind that society today understands reality TV. And most understand Snapchat. It’s not either or, but both. And if you can only do one, do the raw, shot from your phone.  Unless its just horrible, viewers will look past the imperfections. Engagement is more important than perfection. If you can tell a good story, your audience will love you no matter what.
  • Speaking of content – besides sharing pictures of finished work, which is probably the #1 piece of content that is easy for florists to create & share – what other content ideas do you think could work well? For example, what would be good video subject matter for florists to produce?
    • Cooler tours are awesome. Shop tours. Venue tours. Just quick videos on your phone. The quicker the better.  Goldfish have a 7-second attention span. Humans are 6 seconds. Keep it brief. Facebook LOVES video content that originated on their platform.

      The Mayesh rack pulls are perfect example of behind the scenes and telling a story. Or…how about pulling together elements of a tablescape? Walk them through the process…boxes arriving, piles of stems from processing, 24 hours of hydration. Behind the scenes. Transparency. The stuff that is white noise to us is fascinating to others. We are blinded to the magic of what we do. We take it for granted.
  • What social media platforms do you think is most important to florists?
    • Instagram, Facebook. Pinterest. BUT for the record, I think they are all important…it’s like asking me which child is my favorite.  It depends on the long game, of where you want to go, who you want to influence, where you are on the spectrum of social media. Beginners need to focus on Instagram & Facebook. People who have a good grasp on those 3 and are engaging consistently seriously need to look into youtube and podcasts and livestream. Instagram is HOT HOT HOT.
  • What social media platform do you think isn’t too important now, but will be important in a few years?
    • Podcasts. It’s time arbitrage. You can listen while driving, cooking, taking a shower, working out.  It’s efficient. It makes you smarter. It’s a win-win. If you aren’t listening to podcasts & subscribed to them, you should be. There are some brilliant people putting out amazing content. Go learn. It is an investment in yourself. Never stop learning.
  • Not related to flowers, what are you obsessed with right this minute?
    • Spring. Because I want to landscape my yard & finish the final stage of our construction/renovation project.  I want my yard to look like a dreamscape on the prairie. We have several acres with a large pond. I am beyond ready to get in the dirt and plant and groom and turn it into a sanctuary. I want to plant a few things to cut from along the way! Dahlias, peonies, hydrangea, cool foliages and branches too.
  • Find out more about Socialjodi at www.socialjodi.com!

 

 

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne. 

Be sure to mark you calendar for April 10th at 10 am EST.

Mornings with Mayesh Podcast

Mornings with Mayesh Podcast

If you are a fan of our Mornings with Mayesh show, then I have some very exciting news …. you can now listen to the Mornings with Mayesh replays via podcast!! You can find the podcasts in each of our show replay blog posts as well as here (see player below) and on podcast platforms like iTunes, Stitcher, and Google Play.

If you have not heard of Mornings with Mayesh, then I hope you check it out. It is a show where I get together with my flower friends, Shelley Anders and Dave Tagge, to disucss what is currently happening in our flower world, what flowers you need to check out, and answer your floral related questions – ranging from flower care, floral design, flower business, and marketing. In addition to including all of that great content, I try to bring on a special guest, as well, to discuss a variety of topics.

This is a show that you get to direct so I hope you can join us and always feel free to send in your questions, thoughts and ideas for the show.

 

 

5 Tips to Elevate Your Social Media Presence

social media tips for florists

 

Preface: Below is an article that I recently wrote for the WFFSA blog and I wanted to make sure that I shared it with you all! I hope that you find it helpful and if you want marketing/social media tips, let me know what you are looking for and I may create a blog post just for you!


I literally just wrote the title and now I’m thinking, “ONLY 5 – how am I going to pick just 5 points to focus on”??? Because if you have ever met me, then you know that one of my passions is social media and inbound marketing. I could talk about it all day long, but I know that you have just a few minutes to spare and I don’t want to waste your time. So let’s get to it!

 

TIP #1: DEFINE YOUR POST FREQUENCY

I’m assuming that you have already found which social media platforms you want to utilize because that is where your core audience is hanging out at. Now you need to figure out how often to post. Personally, I try to post once a day with the exception of Instagram, which I post 1-3 times per day. For businesses, the bottom line is that it is imperative to be consistent. So set a schedule and try very hard to stick with it. If you are looking for a more scientific approach, then be sure to check out CoSchedule’s “Social Media Posting Frequency Kit” that summarizes 14 different studies.

 

TIP #2: BE SOCIAL

Yes, be social on social media! It sounds simple, but this is sometimes the hardest part to keep up on because you need to check back on your posts. If you are working hard on coming up with great content to post on to your social media pages, be sure to follow through to gain the most from your efforts. That means be social, respond and interact with your fans who take the time to respond and ask questions. It is a great way to establish authority over the subject matter at hand.

 

TIP #3: EARN THE RIGHT TO SELL

You read that correctly – all brands need to earn the right to sell to their community. Social media is NOT like other marketing engines because the content here should be focused on educating, starting discussions and entertaining. You might be tempted to keep on blasting your fans with product promos, sales and the like but please don’t because you will lose your followers or at the very least, they will tune you out. Get together with your team to brainstorm content ideas – company culture, industry news, informative posts, product information, job postings, etc. Then post using your rich content and sprinkle in your sales, promotions, etc. Another way to think of it: jab, jab, jab, punch!

 

TIP #4: RESEARCH HASHTAGS

If you want to expand and grow your audience, then you need to be using hashtags. People love to follow rabbit holes to see where they lead them, and that is one of the many benefits of using hashtags. I cannot tell you how often my team uses hashtags when planning our events. We have found great resources this way that would have been virtually impossible using just plain old Google. If you aren’t using hashtags, then sit down with your team again and do some research on relevant hashtags for your brand and for your geographic area. Instagram, I like to strive to use up to 10 hashtags per post. Also, if you are worried about doing the whole hashtag thing correctly because this topic is new for you, then take a look at this article from HubSpot that talks about “How to Use Hashtags on Twitter, Facebook & Instagram”.

 

TIP #5: REVIEW & UPDATE YOUR SOCIAL MEDIA PROFILES

I saved this one for last because I review a ton of social media pages and websites and this is a pet peeve of mine. Take time to review your profile to ensure that it is complete and that items like your username, profile and header photos, bios, descriptions and links are consistent across all of your social media channels. You want to ensure that no matter where someone is looking, that your brand is consistent. If someone clicks from one page to another, they feel safe that they are in the correct place. Also, if you are a local brand, make sure you have where you are in your descriptions and that that same geographic information is somewhere easy to find on your website. I cannot tell you how many times I have visited an Instagram page, then tried to click over to their website and still couldn’t figure out where the business was located. Your profile is very important and helps get your fans into your sales funnel. If you want a great checklist to utilize, then be sure to check out Hootsuite’s “13 Ways to Improve Your Social Media Profiles in One House or Less”.

 

 

Well, those are my top 5 tips – what are your top social media tips that help you stay on top of your game?

 

Love learning? Then be sure to check out our 2018 Mayesh Design Star Flower Workshop! Kaylee talks flowers and design, but we also have on the agenda to talk about taking your best photos and social media!

LEARN MORE

Mayesh Design Star: Floral Dog Collar

Mayesh Design Star: Floral Dog Collar

It has been some time since we showed our furry friends some love. This month’s floral design video remedies that as Ruby, Kaylee Young’s adorable pug joins in on the fun. Watch and learn how Kaylee creates a beautiful sweet pea dog collar, which can also double as a floral crown perfect for weddings and other celebrations. Be sure to watch until the end so that you can witness Ruby expertly model her custom-made collar!

Host: Kaylee Young, Flourish by Kay
Videographer/Photographer: Logan Martin, Talewind Visuals

Note: please be aware that some flowers are poisonous to dogs and that you need to do your research before selecting your blooms.

 

Mornings with Mayesh: February 2018

Mornings with Mayesh: February 2018

During February’s Mornings with Mayesh show, we discussed some of the moment’s hottest flowers, how you can stay on top of new varieties, Tweedia care & handling, how to open peonies, best practices for preparing for a major holiday (like Valentine’s Day), how much to budget for advertising, what’s new with Instagram, and more along with chatting with our special guest, Eddie Zaratsian, of Eddie Zaratsian Lifestyle and Design! Keep on scrolling for the show notes. 

Here is the podcast replay:



SHOW NOTES

FLOWER UPDATE

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

Today our featured flowers are beautiful blooms imported from Japan and Italy!

 

Japanese flowers are gorgeous, on trend and in all of our Mayesh locations from December through May each year!

From giant sweet peas to unique ranunculus varieties to super tall gloriosa. No one does wow factor like our friends in Osaka Japan. The Naniwa flower Auction has quickly become a powerhouse of unique flowers with an incredible range of variety, And talk about vase life… We vase tested some of the giant sweet peas & gloriosas and they lasted well over a week and a half, that’s downright amazing for such fragile flowers.

Check out some of these photos of Japanese grown flowers:

NOEL RED COSMOS

BENISHIKIBU SWEET PEAS

NAME UNKNOWN

ORANGE HEART GLORIOSA LILY

And from our friends in Italy, check out these Giant Icelandic poppies and Giant tiger striped anemones available right now:

 

Pricing on our exclusive Luxe blooms can fluctuate so make sure to ask your Mayesh rep when ordering!

 

 

GENERAL FLOWER QUESTIONS

 

  • From Morgan: What is the best way to stay on top of new varieties coming to market and current flower lists available by month?
    • Morgan, your timing is impeccable, because we just recently launched our Seasonal Product Availability guide! This document contains 12 months worth of availability lists in one single document. Visit the link http://info.mayesh.com/flower-guide-offer to download the guide today. It’s great to use for your consultations, planning, and a great reference for onboarding new employees. But remember, that this is to be used as a guide only as we deal with Mother Nature and availabilities forever changing.
    • As for keeping up with new varieties, just having a great relationship with your Mayesh rep would be my advice. And have a conversation with them to let them know that knowing about the newer products is very important to you. Also, follow along on our blog and Instagram because we try to help keep everyone updated.

 

FLOWER CARE

    • From Jayme: My question is about Tweedia care. It has milky sap. Should it be processed separately? Will it affect the water in arrangements and shorten the life of other flowers? Is it toxic? What about other milky sapped flowers and vines. I use Tweedia a lot so I want to use it properly. Thanks!
      • Tweedia aka Oxypetalum Caeruleum is a relative of the milkweed or asclepideacea family. It is a beautiful flower but the milky sap is mildly toxic to humans and animals if ingested. It has also been noted to cause skin irritation or dermatitis for some people. As with any flowers that secrete sap, they should be processed and stored separately from other flowers until utilized in your design work. The sap can clog stems of other sensitive flowers and shorten their vase life.
      • There are mixed results with this but you can also cauterize the stems with a flame much like you do with poinsettias. This helps seal them so they don’t continue to leak there sap. Also cutting them and the rinsing them in very hot water works as well. Just keep in mind they don’t hold up out of water for as long as other flowers do.
    • From Roxanne: What are your tips for opening peonies with tight buds and anemones?
      • Peonies: The key here is to receive them well in advance of your event. A single bunch of peonies can have buds in different stages of development so they are going to need time and patience to stage for your event. Start out by hydrating them at room temperature. Remove all foliage under the water line and use a floral food intended for bulb flowers. As your buds begin to open move them into the cooler to slow development.
      • My advice is to only purchase peonies in season as well. Any other time of the year they are just too underdeveloped.
      • Anemones are nyctinastic or sensitive to light and will open better under bright lights. You can follow the same hydrating directions as peonies moving open blooms to your cooler to keep in stacis. They tend to open quite quickly at room temperature.
    • From Susanne: I recently used some tulips in a design. Is there any way to prevent them from drooping?
      • Tulips are phototropic by nature and will continue to stretch and grow towards any light source. Some say you can rotate your vases daily to keep them from flopping over in one direction or place them directly under a bright light so that they grow upwards instead. By nature, there is really no way to keep them from this behavior but if you cut them short in your arrangements it can help compensate for the natural growth and movement that will occur.
      • I agree I almost always plan to use them with the idea that they will move in the design so I either cut them shorter or play up the fact that they will naturally droop. some designers I have worked with have cut a small slit in the neck of the stem or have put a penny in the bottom of the vase apparently this helps straighten them out. Also allowing them to grow towards the light first and then arranging them later helps.

 

  • From Susanne: I also had some kangaroo paw and the pods seemed to “wrinkle”. Is that an indicator of aging or sensitivity to cool weather(40-50) degrees inside the building?
    • Anigozanthos or Kangaroo paw are prone to dehydration as the hairy stems create a lot of surface area for transpiration to occur. Try using a quick dip solution before hydrating in your favorite floral food. Your kangaroo paw should last 7 to 10 days in your floral cooler if hydrated properly.

 

 

 

FLOWER DESIGN

  • From Carie: Just curious how other small flower shops handle the valentine craziness.  How soon do they start their designing, both water-based and foam based designs?  
    • It is usually a good idea to prep all containers and vases at least a week in advance with tape, foam and chicken wire,etc.you can also make your ribbons, prep cards get all hard good ready. You can begin greening rose vases and containers 3-5 days in advance. If you have the cooler space you can also pre-design your floral designs as well up to 5 days in advance as long as you take care to change the water and are using hardier flowers like carns, lilies, roses etc..Florist know thy flower! Some are more delicate than others. It is also great to have a separate room with table set up and mapped out with days of the week for deliveries. to help you stay organized with your orders.A lot of florists even rent a large refrigerated semi truck to handle the extra volume of orders, but you can easily work 2-3 days ahead.

 

FLOWER BUSINESS

  • From Marsha: How do I decide how much of my budget should be spent on advertising if the majority of my bookings come from referrals from brides and venues?
    • The most common figure is 10 % of sales factoring in how much rent you pay. If you are in a choice location the thinking goes you may not need as much of an advertising budget because you are more “seen” If you already have good word of mouth and have a comfortable amount of business you may want to adjust that number. If you work from home and are just starting out you may want to up that number.
    • What Shelley just shared is a good rule of thumb to get started, but I can tell you although we are a different type of company than you, I do not spend 10%. My approach since I’ve helped build our marketing team from the ground up would be considered a little bit backward. This is a very simplified breakdown of the approach that I took:
      • look at what you want to accomplish.
      • what you plan to do to accomplish your goals – live events, inbound marketing, social media, print, direct mail, web, etc …
        • what do you think your ROI will be for each one?
        • don’t forget to figure out a way to measure your results.
      • look at the costs of the different avenues you can take to realize your goals, and look at what you can afford to spend.
      • You may need to pare down your plan or beef it up depending on what your research comes back with, but if you have to scale back some of your plans, you already have an idea of what you want to add to your marketing and sales funnel.

 

 

MARKETING NEWS

 

 

SPECIAL GUEST – EDDIE ZARATSIAN

  • First, before we dive into anything tell us a bit about yourself and your businesses?
  • Looking through your website, I see that you offer some things that are a bit different than your regular flower design … the Floral Subscriptions and Shop the Video.
    • Can you talk about how these offerings have peeked consumer interested and how successful both of these campaigns are?
  • Having gone through several dips in the market and still has remaining relevant – do you have any advice for the rest of us on how to ride the economic waves?
  • What are your suggestions for how to think out of the box?
  • What trends do you see happening in flowers right now?
  • A question from Carie: I would like to know what Eddie’s go to floral design is.
  • What is your most memorable event you have been apart of?
  • Lastly, after all of this talk about flowers, tell me something that you are obsessed with that isn’t flower related??

Here are the questions that we didn’t have time to get to during the show, but Eddie answered afterward:

  • Javier: How do you staff for larger events?
    • We have a full team but bring in free lance florists as needed.
  • Lita Alfaro Delacruz: Do you use freelance floral designers and if so how do you find them?
    • Yes, word of mouth, people reach out to us.
  • Bita Barzi: Are your classes gears towards florist or general public ?
    • I am a florist. – My teaching method/ skills are made to be understood by all hobbyist and professionals.
  • Jennifer Bleakley: Hi Eddie…What aspects of the floral biz are your fave and least fave?
    • Favorite would be the design aspect. Least favorite is the trash of it all. By that I mean the foliage and stems that aren’t used in the final piece.
  • Sharon Babic: Would you teach on line?
    • Absolutely! We currently have a YouTube channel that is teaching based. We have been looking at other methods of teaching online.

If you think of new questions, you can post them in the comments here or use the contact form to send them to Yvonne. 

Be sure to mark your calendar for March 13th at 10 am EST. See you soon!

Mayesh Design Star: Collaborating with a Stylist

florist and stylist collaboration how to

In this episode of our 2018 Design Star video series, Kaylee & Ales Savenok of Kae & Ales Creative Direction & Styling discuss the relationship between florists and stylists and how to effectively work together and design a beautiful table focusing on simple yet intentional elements using Kaylee’s pin frog centerpiece from our January video.

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photographer: Maria Lamb Photography
Venue: The Portland Studio

Featured Products: begonia leaf, peonies, white anthurium, tuberose, white muscari, nerve plant, majolica spray roses, freesia, ranunculus, hellebores, and scabiosa.

 

 

Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist

 

Mornings with Mayesh: January 2018

January 2018 Mornings with Mayesh

Here’s the replay of January’s Mornings with Mayesh featuring answers to YOUR flower questions and a Q&A with Ryan O’Neill  from Curate! Keep on scrolling if you are looking for the show notes. Enjoy and post your questions for next month’s show in the comments below!

Also, I have exciting news. You can now listen to our Mornings with Mayesh show in a podcast format!!

 


SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?

  • link: https://www.mayesh.com/flower-411-january-2018/
  • This is one of my favorite times of the year because we import some of the most beautiful flowers in the world from Japan. Located in Osaka, the Naniwa flower auction provides some of the most stunning varieties to the world flower market.
  • Their sweet peas are out of this world, cut with super long stems that are full of blooms. Amazing, fragrant and extra sturdy for a long vase life. A classic in any Ikebana arrangement is the Gloriosa lily. It really is a stand-alone flower!
  • Some of the coolest varieties of Ranunculus are available from Japan this time of year…
  • Also very hot right now is lisianthus: Here we are showcasing Black Pearl, Arena red and Roseanne Brown.
  • Now for some show and tell with my fave Valentines day rose varieties:
    • Ashley is one of my favorite garden roses. It has a deep saturated pink color and opens to a wide aperture. It is a pompon shaped rose with a slightly four quartered center. What it lacks in old-fashioned garden rose fragrance it excels in extremely long lasting vase life (up to 12 days).
    • Ballet is a strong long lasting pink with gorgeous scalloped petals and a long vase life.
    • Cherry O is A large-headed hot pink with a high petal count. It opens to a very large aperture that grabs your attention.
    • Keira is a subtle blush cupped rosette with a strong garden rose fragrance. Beautiful for not only bridal work but also in high-end Valentine’s arrangements.This muted beauty is reminiscent of the old-fashioned cabbage roses. It has a dusty pink to peach tone that compliments a more modern design color palette.
    • Another muted color, Yves Piaget crosses modern color with the beauty of old-fashioned peony shaped roses. It is highly fragrant and fades to a pinky mauve.

 

FLOWER CARE

 

  • From Rachel: What is the most effective way to tint a flower that has petals that spread and overlap, like a Gerber daisy so that there are no white spots after tinting with design masters.
    • Almost all multi-petal blooms need a little gentle manipulation in order to get the paint evenly distributed. You can do this with your finger by gently ruffling the petals as you lightly spray in layers. Or use a chenille stem (pipe cleaner) if you don’t want to get oils from your finger on the petals. You can also use a chenille stem as a paintbrush or an actual paintbrush dipped in design master paint that you spray into a dish. This works really well with metallic paints too.
    • We have experimented a little with stem absorption dyes here in Phoenix. They are extremely messy and seem to work best on flowers that have not been hydrated. Timing is tricky, the instructions on the jars give a suggested time but depending on the flower, it can need more time drinking the dye. Best advice, do this outside if you can!

 

FLOWER DESIGN

 

FLOWER BUSINESS

  • From Tricia: What is the average margin for wedding florals? I’ve found myself pricing based on competitors prices bs what I actually purchase. Hasn’t worked out well
    • Well first things first, Bravo for realizing that you can’t run your business based on what everyone else is charging or doing for that matter. When you stop doing that and base your pricing on what YOU need to do to make a living and a profit you will be one step ahead of your peers. It’s disheartening to realize when it’s all said and done, you are barely making minimum wage on that gorgeous wedding you just put your heart and soul into. So make sure you take the time to really figure out what you need to make to make a living.
      There is no set industry standard. Everyone’s market is different. What there is is a general pricing markup:
      3-4x mark up on fresh flowers unless you are doing seriously huge events (100Kplus)
      2x on hard goods, 20-40% added labor and additional charges for delivery and set-up
      5x markup on bridal hand work ie corsages and bouts and heavy labor items.
  • From our last Mornings with Mayesh: How should you handle plagiarizing florists? Another local florist is using other designers work to fill their knot.com portfolio (in their storefront advertising). The knot is slowly acting, after I contacted some of the original designers but they aren’t doing much.
    • This is such a bummer I am sorry this happened to you.
      It used to be popular for photographers to watermark their photos to make sure they got protect their work. Now that everyone’s a photographer and anyone can screenshot an image it’s very difficult to always know the source of one’s work. The florist that is doing this kind of behavior is a heinous one to be sure. What a rotten little tulip! Well, clearly she thinks highly of their work and wants to pass it off as her own. So they could be flattered -flattered and PO’d.
      I think taking a screenshot of the work and submitting it to the publication and contacting the florist and asking them to remove their images is the first step and you sound like you have done that. Also, it would be a good idea for all florists to copyright their images as well. Unfortunately, when you post on IG you are only protected on IG they will remove anything that has been plagiarized. But once it leaves their site you are on your own.I know a few florists this has happened to and they have publicly “shamed” the other florist on Social Media. Just tread lightly here that it doesn’t backfire in your face. Most of your followers know your work and will spot a fake a mile away. Handle things like this with integrity and grace and you will come out shining.

 

MARKETING NEWS

  • Facebook updated its news feed algorithm that will affect your business page!
    • From the article, one part that should interest all of you:
    • What does this mean for Pages and public content?
    • Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.
    • As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it.
    • What does this mean for pages? We will see declines in reach, video watch time, referral traffic, etc. If you create posts that no one reacts to or you post too much every day, you will be greatly affected by this change. One of the social media gurus that I keep up with is going to recommend to his team to completely stop posting links to their blog and focus on entertaining and engaging content, like this video show.
    • Why is this happening? Because Facebook is running out of room in the news feed.
    • If you are a fan of Mayesh, then go to your feed and ask to see our page first – that way you can see our posts still.
    • This change has not happened yet but will be rolled out in the next few weeks. So you have time to re-strategize how to make Facebook work for your business.
    • Get more information here: https://media.fb.com/2018/01/11/news-feed-fyi-bringing-people-closer-together/#more-6991
  • Instagram is still pumping us their messaging. You can send live videos in Instagram Direct Messages.
    This is more for if you are broadcasting live, then ask your viewers to invite their friends to watch with them.

 

SPECIAL GUEST – RYAN O’NEIL

  • How do you determine if rentals are profitable?
  • How do you respond when they ask for a discount?
  • How do you price when you have no idea what the pricing of flowers will be at that point? (This is a double-edged question. Half of the florists stem count up front and half stem count about 2 weeks before the wedding)
  • We always think we’re going to stick with our plan but then get on site and start adding more product to make the arrangements more beautiful. Then we look at each other and say, “We’ll just add these costs to the marketing budget.” How do we get back on track?

Tell us more where our viewers can find out more about StemCounter?
http://info.stemcounter.com/blog

If you think of new questions, you can post them in the comments below. See you on February 20th for our next show!

Go Top