Author Archive

Mayesh Design Star: Collaborating with a Stylist

florist and stylist collaboration how to

In this episode of our 2018 Design Star video series, Kaylee & Ales Savenok of Kae & Ales Creative Direction & Styling discuss the relationship between florists and stylists and how to effectively work together and design a beautiful table focusing on simple yet intentional elements using Kaylee’s pin frog centerpiece from our January video.

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photographer: Maria Lamb Photography
Venue: The Portland Studio

Featured Products: begonia leaf, peonies, white anthurium, tuberose, white muscari, nerve plant, majolica spray roses, freesia, ranunculus, hellebores, and scabiosa.

 

 

Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist Mayesh Design Star: Collaborating with a Stylist

 

Mornings with Mayesh: January 2018

January 2018 Mornings with Mayesh

Here’s the replay of January’s Mornings with Mayesh featuring answers to YOUR flower questions and a Q&A with Ryan O’Neill of StemCounter! Keep on scrolling if you are looking for the show notes. Enjoy and post your questions for next month’s show in the comments below!

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?

  • link: https://www.mayesh.com/flower-411-january-2018/
  • This is one of my favorite times of the year because we import some of the most beautiful flowers in the world from Japan. Located in Osaka, the Naniwa flower auction provides some of the most stunning varieties to the world flower market.
  • Their sweet peas are out of this world, cut with super long stems that are full of blooms. Amazing, fragrant and extra sturdy for a long vase life. A classic in any Ikebana arrangement is the Gloriosa lily. It really is a stand-alone flower!
  • Some of the coolest varieties of Ranunculus are available from Japan this time of year…
  • Also very hot right now is lisianthus: Here we are showcasing Black Pearl, Arena red and Roseanne Brown.
  • Now for some show and tell with my fave Valentines day rose varieties:
    • Ashley is one of my favorite garden roses. It has a deep saturated pink color and opens to a wide aperture. It is a pompon shaped rose with a slightly four quartered center. What it lacks in old-fashioned garden rose fragrance it excels in extremely long lasting vase life (up to 12 days).
    • Ballet is a strong long lasting pink with gorgeous scalloped petals and a long vase life.
    • Cherry O is A large-headed hot pink with a high petal count. It opens to a very large aperture that grabs your attention.
    • Keira is a subtle blush cupped rosette with a strong garden rose fragrance. Beautiful for not only bridal work but also in high-end Valentine’s arrangements.This muted beauty is reminiscent of the old-fashioned cabbage roses. It has a dusty pink to peach tone that compliments a more modern design color palette.
    • Another muted color, Yves Piaget crosses modern color with the beauty of old-fashioned peony shaped roses. It is highly fragrant and fades to a pinky mauve.

 

FLOWER CARE

 

  • From Rachel: What is the most effective way to tint a flower that has petals that spread and overlap, like a Gerber daisy so that there are no white spots after tinting with design masters.
    • Almost all multi-petal blooms need a little gentle manipulation in order to get the paint evenly distributed. You can do this with your finger by gently ruffling the petals as you lightly spray in layers. Or use a chenille stem (pipe cleaner) if you don’t want to get oils from your finger on the petals. You can also use a chenille stem as a paintbrush or an actual paintbrush dipped in design master paint that you spray into a dish. This works really well with metallic paints too.
    • We have experimented a little with stem absorption dyes here in Phoenix. They are extremely messy and seem to work best on flowers that have not been hydrated. Timing is tricky, the instructions on the jars give a suggested time but depending on the flower, it can need more time drinking the dye. Best advice, do this outside if you can!

 

FLOWER DESIGN

 

FLOWER BUSINESS

  • From Tricia: What is the average margin for wedding florals? I’ve found myself pricing based on competitors prices bs what I actually purchase. Hasn’t worked out well
    • Well first things first, Bravo for realizing that you can’t run your business based on what everyone else is charging or doing for that matter. When you stop doing that and base your pricing on what YOU need to do to make a living and a profit you will be one step ahead of your peers. It’s disheartening to realize when it’s all said and done, you are barely making minimum wage on that gorgeous wedding you just put your heart and soul into. So make sure you take the time to really figure out what you need to make to make a living.
      There is no set industry standard. Everyone’s market is different. What there is is a general pricing markup:
      3-4x mark up on fresh flowers unless you are doing seriously huge events (100Kplus)
      2x on hard goods, 20-40% added labor and additional charges for delivery and set-up
      5x markup on bridal hand work ie corsages and bouts and heavy labor items.
  • From our last Mornings with Mayesh: How should you handle plagiarizing florists? Another local florist is using other designers work to fill their knot.com portfolio (in their storefront advertising). The knot is slowly acting, after I contacted some of the original designers but they aren’t doing much.
    • This is such a bummer I am sorry this happened to you.
      It used to be popular for photographers to watermark their photos to make sure they got protect their work. Now that everyone’s a photographer and anyone can screenshot an image it’s very difficult to always know the source of one’s work. The florist that is doing this kind of behavior is a heinous one to be sure. What a rotten little tulip! Well, clearly she thinks highly of their work and wants to pass it off as her own. So they could be flattered -flattered and PO’d.
      I think taking a screenshot of the work and submitting it to the publication and contacting the florist and asking them to remove their images is the first step and you sound like you have done that. Also, it would be a good idea for all florists to copyright their images as well. Unfortunately, when you post on IG you are only protected on IG they will remove anything that has been plagiarized. But once it leaves their site you are on your own.I know a few florists this has happened to and they have publicly “shamed” the other florist on Social Media. Just tread lightly here that it doesn’t backfire in your face. Most of your followers know your work and will spot a fake a mile away. Handle things like this with integrity and grace and you will come out shining.

 

MARKETING NEWS

  • Facebook updated its news feed algorithm that will affect your business page!
    • From the article, one part that should interest all of you:
    • What does this mean for Pages and public content?
    • Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.
    • As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it.
    • What does this mean for pages? We will see declines in reach, video watch time, referral traffic, etc. If you create posts that no one reacts to or you post too much every day, you will be greatly affected by this change. One of the social media gurus that I keep up with is going to recommend to his team to completely stop posting links to their blog and focus on entertaining and engaging content, like this video show.
    • Why is this happening? Because Facebook is running out of room in the news feed.
    • If you are a fan of Mayesh, then go to your feed and ask to see our page first – that way you can see our posts still.
    • This change has not happened yet but will be rolled out in the next few weeks. So you have time to re-strategize how to make Facebook work for your business.
    • Get more information here: https://media.fb.com/2018/01/11/news-feed-fyi-bringing-people-closer-together/#more-6991
  • Instagram is still pumping us their messaging. You can send live videos in Instagram Direct Messages.
    This is more for if you are broadcasting live, then ask your viewers to invite their friends to watch with them.

 

SPECIAL GUEST – RYAN O’NEIL

  • How do you determine if rentals are profitable?
  • How do you respond when they ask for a discount?
  • How do you price when you have no idea what the pricing of flowers will be at that point? (This is a double-edged question. Half of the florists stem count up front and half stem count about 2 weeks before the wedding)
  • We always think we’re going to stick with our plan but then get on site and start adding more product to make the arrangements more beautiful. Then we look at each other and say, “We’ll just add these costs to the marketing budget.” How do we get back on track?

Tell us more where our viewers can find out more about StemCounter?
http://info.stemcounter.com/blog

If you think of new questions, you can post them in the comments below. See you on February 20th for our next show!

Freeze Dried Garden Roses

freeze dried garden roses

I have been seeing interest in freeze-dried roses recently and wanted to let you know that Mayesh Wholesale Florist has got you covered with freeze-dried garden roses!

Below is information about these wholesale flowers we source from our Mayesh Luxe Blooms grower, Alexandra Farms:

  • The roses come packed in a master box with 12 small boxes each one carrying 3 heads for 36 total.
  • We have 12 different varieties right now.
  • They can last up to a year but the color tends to fade after 6 months.
  • Please be sure to pre-order from your Mayesh rep 2 weeks in advance.

 

You may be wondering what a freeze dried rose is exactly? “Of all the methods to preserve roses, Freeze Drying (Lyophilization) is the finest and most natural. Only freeze drying keeps most of the original color and texture of the flowers. Freeze drying is the removal of water vapor from flowers while in a frozen state. This all happens in a special machine and it takes around 14 days. There are no chemicals used in the freeze drying process. Only some varnish is used after the process to increase longevity. The process enables the flowers to retain their color, shape and size. The result is near perfect preservation! You may enjoy these roses for months!”

For best results follow these care and handling guidelines:

  • When storing, place in cool, dry, dark place.
  • When displaying, keep away from direct sunlight and humidity.
  • When cleaning, use a dust cleaner. Do not spray with cleaning solution.
  • Do not refrigerate or freeze – These roses have been already properly processed!

 

Information is great, but pictures are even better – keep on scrolling to view the varieties that we carry from our Mayesh Luxe Blooms grower, Alexandra Farms. And don’t forget, if you would like to order these preserved beauties, then be sure to ask your Mayesh rep at least 2 weeks before you need them.

Freeze Dried Garden Rose Ashley

Ashley

Freeze Dried Garden Rose Ashley

Ashely

Freeze Dried Garden Rose Constance

Constance

Freeze Dried Garden Rose Constance

Constance

Freeze Dried Garden Rose Edith

Edith

Freeze Dried Garden Rose Edith

Edith

Freeze Dried Garden Rose Juliet

Juliet

Freeze Dried Garden Rose Juliet

Juliet

Freeze Dried Garden Rose Lemon Pompom

Lemon Pompom

Freeze Dried Garden Rose Lemon Pompom

Lemon Pompom

Freeze Dried Garden Rose Mariatheresia

Mariatheresia

Freeze Dried Garden Rose Miranda

Miranda

Freeze Dried Garden Rose Miranda

Miranda

Freeze Dried Garden Rose Patience

Patience

Freeze Dried Garden Rose Patience

Patience

Freeze Dried Garden Rose Pink O'Hara

Pink O’Hara

Freeze Dried Garden Rose Pink O'Hara

Pink O’Hara

Freeze Dried Garden Rose Sunset

Sunset

Freeze Dried Garden Rose Sunset

Sunset

Freeze Dried Garden Rose Tess

Tess

Freeze Dried Garden Rose Tess

Tess

Freeze Dried Garden Rose Vitality

Vitality

Freeze Dried Garden Rose Vitality

Vitality

Freeze Dried Garden Rose Wanted

Wanted

Freeze Dried Garden Rose Wanted

Wanted

 

Mornings with Mayesh: December 2017

Mornings with Mayesh replay

Here’s the replay of December’s Mornings with Mayesh featuring answers to YOUR flower questions and a Q&A with our 2018 Mayesh Design Star, Kaylee Young of Flourish! Also, be sure to watch to get an EXCLUSIVE discount promo code to use toward your 2018 MDS workshop tickets! Keep on scrolling if you are looking for the show notes. Enjoy and post your questions for next month’s show in the comments below!

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • https://www.mayesh.com/flower-411-december/
  • Happy holidays everyone! Christmas can get boring with the same color palette and evergreen scheme but there are ways to make it sparkle! Here are a few ideas for some higher end flowers and foliages.
  • Euphorbia fulgens is available now and can bring a modern flair to your arrangements. It is tall and has a dramatic arch that adds visual interest & movement and it comes in the familiar red and white seasonal colors. A relative to the poinsettia family, it bleeds that trademark milky sap. Make sure to wash your hands after handling this product as the sap is slightly toxic.
    EUPHORBIA FULGENS
  • Ranunculus are in good production from Holland and we are seeing a lot of the fancier Clooney and pom pon varieties returning to our inventories. Since these are sold on the auction in Aalsmeer, pricing can fluctuate and some *in demand colors are a little pricey. Always consult your Mayesh rep about pricing when procuring novelty flowers.
    RANUNCULUS POM PON
  • Amaryllis are more stylish than ever and make a gorgeous focal point in any arrangement. New varieties are showing up every year in crazy cool variegated patterns, unusual colors and some with multiple petals. My favorite is the green Valley variety, they fade to an almost perfect match to the Mayesh logo color.
  • What about greens you say? Well, there are lots of novelty alternatives to your standard Christmas greens being supplied by our friends in the Pacific Northwest and beyond. Why not try some Blue Spruce or gold Cryptomeria instead? Using novelty and unusual colored Christmas greens allow you to move out of the standard color palettes and create your own unique holiday style.

  • As always, visit our website to see the complete list of seasonal availability!
  • Question from Cari: I just was curious about this.  When I go to my local wholesaler and walk around the cooler, how can I tell which flowers are the freshest?  Is there a secret code?  Thanks!
    • First off, we only use the freshest flowers for filling pre-orders. By pre-ordering in advance you are guaranteeing that your order is being filled with only the freshest flowers! During our busy seasons, we encourage that you place pre-books 2 weeks or more in advance. If you choose to come in and shop our inventory, just ask your rep which flowers are the best! We stage our shipments as they arrive early in the week so it’s easy for our crew to pull pre-book orders and reserve those flowers for deliveries. If you are a regular walk-in client it’s easy to spot which ones are the freshest. Once a week we sort through our open inventory and eliminate anything that looks like it’s ready to perish. Then everything gets consolidated and merchandised. If ever in doubt, just ask your rep!

 

FLOWER CARE

  • What’s the best trick for keeping cut flowers as long as possible? I’ve been using pennies lately. Thanks!
    • There are many aspects to maintaining healthy flowers but we will cover the basics of temperature, food, and handling:
      1. First and foremost is proper cold chain management. Flowers don’t like temperature fluctuations and by maintaining a constant temperature between 36 & 42 degrees you are keeping them in stasis which greatly extends their shelf life.
      2. Use the right kind and amount of floral food. Know which flowers need a bulb food formula and which will take a standard solution. MORE IS NOT BETTER! Always follow the manufacturer’s directions.
      3. Always cut your stems at an angle with a sharp, clean implement. This helps with the uptake of water by not blocking the stem uptake. Don’t let water sit on the surface of leaves or petals as this can activate botrytis spores which are present on all flowers and greens. Keep your stems stored loosely in your buckets so that air can flow through them.
    • Keep your water and vases clean! I cannot stress this one enough. I always say if you would want to drink the water neither do your flowers. It is very important to change your water daily and keep it crystal clear-that means there are no bacteria clogging up the stems. This is the number one reason most flowers die prematurely. Gunky gross water is a sign that YOU are not properly handling your flowers and that they have been left to sit like that too long.
      Adding a few drops of bleach will keep your bacteria growth down. Keep those buckets and vessels clean. Residue can create more bacteria growth.
  • Question from Susan: Are magnolia leaves best stored in or out of water?
    • You definitely can leave them in water, they hold up well as a cut stem. You can also use glycerin to treat them (there are instructions online) to help preserve the leaves. Magnolia leaves will curl slightly as they dry in arrangements or in a garland. They can be stored for years if well cared for. You can also use a foliage sealant on them.
    • In Phoenix, we have a fairly quick turnover of greens. We dry store many of our sturdier greens in giant Rubbermaid storage tubs with locking lids. The bins keep the foliage from dehydrating and they can last up to a couple weeks before needing hydration.

 

FLOWER DESIGN

  • Question from Carrie: I have been designing for 17 years.  I feel like I put out really classy high-end arrangements and then for some reason I feel like I have never put together a flower arrangement and I struggle and work to bring it back up to my standards.  Sometimes it just never gets there.  The arrangement is ok, but does not have that wow factor.  Do other florists ever feel this way, and if so how do they get their mojo back.  Where do they go for inspiration?
    • This is actually a quite common phenomenon with floral designers and artists. Most of us go through periods when we feel really on fire and then, at other times like, we feel like we just got out of basic training and are all thumbs. I myself went through a period of burn out every 4-5 years as a designer and needed a recharge every so often.  The hardest part of being a florist maybe seeing yourself confidently and assertively. You must really know who you are, what your brand is and learn to curate that well. All florists feel insecure about their work.Take time to reinvent yourself if you need to, or take classes on design that are out of the box for you. Network with other florists( a wonderful thing I see happening with our younger florists), even doing a swap-the-shop trade once in awhile and see yourself from another florists friend perspective.We can all learn from each other…even those who think they “know it all” as designers. Staying relevant means staying fresh and looking at the world with open eyes.
  • Question from Erica: Please show us how to make the large 7ft floral hoops and how to prop it up.
    • There is a tutorial from our Mayesh design star Christy Griner on this one.
    • And we talked in more detail on how to go about creating the base on your own if you are so inclined. You can watch the reply here: https://www.mayesh.com/mornings-with-mayesh-november-2017/
  • Can you do a tutorial on a wildflower wedding bouquet?
    • I would be happy too! I see a new video design series in my future! I also teach workshops here in Carlsbad. I will try to put together a video for this and other bridal bouquets if y’all are interested.
  • Pantone just announced the color of the year to be Ultraviolet💜. It’s a great color, and I would like to see Mayesh’s approach to designing with it.
    • We will see if we can make that happen!

 

FLOWER BUSINESS

  • Question from Jayme: What does an average floral/wedding shop look forward to when purchasing from you versus other suppliers? I’m just starting out after a long career in a non-artistic but rewarding occupation. I have always worked with flowers but was mostly self-taught until I took a course last year. To gain experience I think I should intern and not necessarily take more courses, but more hands-on experience. I don’t want to run a full bridal business, but perhaps freelancing, photoshoots, events. Is interning a good idea? How do you go about finding a place to do this? I’m not sure other designers would hire someone with as little commercial experience on my resume. How do you even go about getting freelance jobs? Is it all word of mouth?I do love workshops and the skills and networking they provide. I don’t want to work in a shop. Any thoughts from your experts?
    • To address your first question: Mayesh specializing in working with wedding and event florists and designers. We carry an extensive collection of unusual and high-end flowers from around the world. We also have dedicated sales reps who are assigned to each of our customers. Those sales reps are like your eyes and ears in our warehouse. They can alert you ahead of time to the best products available as soon as they know about them.
    • We also do something unique in the industry called a My Mayesh Pull were we custom pull orders for you based on your color palette and budget. Check out our IG for more examples of this.
    • In regard to your other questions: the best way to get started in this business is either interning with studio and event florist and shops who specialize in wedding work. I would also work in a regular brick and mortar flower shop too because the floral business is very diverse and complex and there really is so much to learn. It is an art form but mechanics and certain skills must be learned to bring that art to life.
    • There are many online videos as well.Aside from our own which are top notch, look for European produced as well. European designers are trained very well and must pay special attention to proper mechanics.
    • It takes years of practice to not only hone your skills but your confidence as well. But if you are naturally artistic, good with color and proportions, good at accounting and business, marketing etc… and are ready for the hard work and grit it takes to be a florist you can fake it til you make it- well until you do! Best of luck to you 🙂
    • At Mayesh, you get sales reps who know all the trendy flowers, colors, and design techniques. You also get our epic customer service. We want you to be completely satisfied with your experience with us! My customers are my extended family and I want them to be proud enough of the services I provide that they recommend me to all their florist friends.

 

 

MARKETING NEWS

  • Question from Rebecca: My website doesn’t pull up on a smartphone looking like it looks on a computer. Is it worth it to invest the money to redo my website so it’s smartphone compatible?
    • My two cents: absolutely-most consumers will leave your site within seconds if they can’t pull it up on their smartphone. You can’t get that attention back. And make it user-friendly…they will leave if it doesn’t work well either.
    • Yes, yes and yes! I recently redesigned the Mayesh website and it was imperative that our new site was responsive – meaning that it adjusts itself based on the size of the browser – from a full-size monitor to a mobile device. Studies show time and again that user experience is critical to them actually staying on your site, so this is one component to that. It needs to be fully functioning on smartphones.
  • Instagram news – can you tell this is my favorite news to share?
    • Instagram Stories highlights on your profile page: https://techcrunch.com/2017/12/05/instagram-stories-highlights/
    • This is old news apparently and dates back to August/September but I’m just seeing it on my end for the last couple of weeks – but you can watch IG stories on your desktop!

 

KAYLEE YOUNG INTERVIEW

  • So you were first trained in a more traditional flower shop, and then learned from some studio designers like Tinge… how did both of these educational experiences influence your mechanics and design style? Do you think it’s a combination of the two?
  • What is your design philosophy / where do you draw inspiration?
  • Tell us a little bit about your mood boarding process and how it helps you as a designer…
  • What is your hope for each attendee to walk away with at the end of each MDS workshop?

 

 

Now we have a few announcements regarding our workshop. First, we finally can announce the Mayesh Design Star Flower Workshop ticket giveaway …. drumroll please …. the winner is Flower Girls in Thibodaux, Louisiana. You will receive a free US workshop ticket or you can apply that amount to our international workshop ticket!! Congratulations!

Next, we have a very special promotional code just for our Mornings with Mayesh viewers as a thank you for tuning in each month. Watch the video to get the code!

 

If you have any questions for next month’s show, be sure to post them in the comments below or send them via our contact page!

Happy holidays and have a wonderful New Year!!

2017 Mayesh Design Star Bloopers

MDS Bloopers

Christy always says “it doesn’t have to be perfect to be beautiful!” and in this case, it doesn’t have to be perfect to be absolutely adorable! Here are some bloopers from our year of filming the 2017 Mayesh Design Star video series with Christy Hulsey of Colonial House of Flowers. Shout out to Justin Peay for catching all the silliness behind the scenes!

Photo: Nicole Clarey Photography
Video: Justin Peay Productions

Mayesh Design Star: Unexpected Holiday Floral Arrangement

MDS: Unexpected Holiday Arrangement

In the last episode of her Mayesh Design Star series, Christy shows us two different holiday arrangements that focus on unexpected flowers for this special time of year. We all love seasonal flowers but here are some different and interesting alternatives this season.

We would like to thank Christy and her team at Colonial House of Flowers for an amazing year as the Mayesh Design Star. We would also like to thank Justin Peay of Justin Peay Productions for making a beautiful video series for 2017. You are all incredible!

Featured Products
Red arrangement: Freedom rose, Matador rose, burgundy dahlia, celosia, fiddlehead (aka monkey tail aka fern shoot), China fir, cedar, magnolia leaves, jasmine vine, mini cymbidium, and ranunculus.

White arrangement: cedar, huckleberry, silver dollar eucalyptus, jasmine vine, white anemones, white ranunculus, bunny tail, Wendy spray rose, viburnum berries and astilbe.

Materials used: Lida vase by Accent Decor (red arrangement), Chelsea vase by Accent Decor (white arrangement) and Oasis wire netting.

 

 

MDS: Unexpected Holiday Arrangement

MDS: Unexpected Holiday Arrangement MDS: Unexpected Holiday Arrangement MDS: Unexpected Holiday Arrangement MDS: Unexpected Holiday Arrangement

 

Host: Christy Hulsey,  Colonial House of Flowers
CHOF Team: Kaitlyn Baxter, Amanda Currier, Lanier Hays, Taylor Ellen
Styling: Whitney Downs, Whitewood Events
WE Team: Erica Cleary, Ashley Stalvey
Videographer: Justin Peay Productions
Photographer: Kelli Boyd Photography
Floral Supplies: Accent DecorOasis Floral ProductsDesign Master
Napkins and Runners: Alanah Textiles
Table Linen: BBJ Linen
Plates: R. Wood Studios
Studio Space: Roxie Remley Fine Arts Building
Hair & makeup: Jessica Belfry, Hustle & Blow Dry Bar

Mornings with Mayesh: November 2017

Mornings with Mayesh replay

Each month, Yvonne gets together with some of her flower friends for our Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this replay!

This month, Debbie Demarse of Eco Fresh Bouquet, joined us to share with you about her floral history, vision, the product design process, and how to become more eco-friendly.

Keep scrolling for the show notes that contains all of the questions, answers, and resources for your reference! And don’t forget to mark your calendars for December 12th for our next show!

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  •  https://www.mayesh.com/flower-411-november/
  • Peonies are back everybody! We are getting my absolute favorites, the giant coral charm. Reds, white and all the shades of pink are also available to spice up your weddings and high-end designs! These peonies are being imported from both Chile and New Zealand right now. They arrive to us in a tight state so remember to get them shipped early enough to open fully, *4 or 5 days.
  • Remember back in the 90’s when Martha Stuart said she was “bringing back the carnation”? Well, it took another 30 years of continued efforts but they are back in style AND in colors, we could have never dreamed about back then. You can view many of the new varieties in our online library!
  • Cotton has traditionally been used to celebrate the second wedding anniversary. We have it in our inventories now and it’s become very popular for wedding work, events or just a textural pop in any arrangement. One of our local florists incorporated it into some beautiful bridal bouquets that we will show you. A big shout out to Nicole Helle from The Wildflower AZ for sharing. I think it’s amazing the way the floral industry is evolving with the use of unique textural items like this.
  • Also arriving at a Mayesh near you, locally grown Kale. Kale likes the cool Pacific coast nights and warm days of fall to really proliferate! This kale is a decorative relative of cabbage family! These have also become increasingly popular in floral design due to their shape, amazing color and durability.
  • I wanted to remind everyone we are taking pre-books for Christmas wreaths, garlands, greens, flowers and plants. Call your favorite Mayesh rep and let us know If you need last year’s sales reports to help you plan your 2017 holiday purchasing!
  • From Michelle: How would you recommend caring for cafe au lait dahlias? I give the flowers a fresh cut and place them in a bucket of water. But I’ve noticed several times that the flowers on the outer edge of the water bucket wilt within an hour or two (before I even have a chance to design with them!)
    • Dahlia flowers have a lot of surface area and are prone to dehydration from transpiration (which is basically the flower losing moisture through evaporation). The key is in proper cold chain management and hydration including using a floral food intended for bulb flowers. Bulb flowers receive nutrients and hormones from their tuber, bulb or corm. After being cut these hormones become depleted causing premature flower death. Chrysal makes an easy to use food called  Chrysal Clear Bulbosus which not only has flower food and fungicide, but also the hormones that keep bulb flowers color from fading and petals from curling up.
    • A dahlia grower gave me the tip for Cafe au Laits – hot water! Bring water to almost boiling and then let it cool off and then place stems in for a drink…this only works with dinner plate varieties.

 

 

FLOWER DESIGN

  • How long do you soak your oasis?
    • Oasis or any fresh floral foam products only take a few minutes to soak through. The trick is to fill your basin with water first and then to gently lay bricks in until they sink.You know they are ready by the heavy weight of the brick. they should not feel light. Some brands have holes on one side to help speed up this process. Lay the side with the holes down first. Never push floral foam in to get it to soak quicker. This will cause a dry center and make it more difficult to absorb water. Also never press down or “smush” floral foam as this compresses it and also makes it difficult to insert stems. If you prep early in the day the foam will be ready for you when you start designing. Never leave floral foam in water longer than a week as bacteria can grow and cause issues for your flowers. Also clean your basin once a week with diluted bleach water to also inhibit bacteria growth if you use the same container continually.
  • We received many of the same questions from this month’s design video:
    • How did Christy make the large 7 foot circle? What is the bones made of?
      • EMT-Electrical metallic tubing
    • How did you hang the large hoop?
      • Christy says: “we’ve used chain, rope, and even propped. Here we used aircraft cable with a Y-hook (comes in easy to find kits). It’s industrial strength. This isn’t a Hobby Lobby kinda thing, you know? I get ours at an Electrical supply house.”
      • You can find the kits on Amazon as well.
  • When designing items for weddings, what items do you make first and how far in advance? I typically start with my wearables & sometimes centerpieces. But I always want the best flowers for my bouquets & tend to do those last thing…I’m not always sure what the best process is.
    • For me, I always start with the personals because I want to select the choices blooms for those pieces.  Because these are the up close and personal pieces I want to use the creme of the crop of what I have purchased on my product. So, like you, I want the best for those.Even if I don’t make them first, I definitely set aside those items.I also usually feel I have the best energy and focus when I start with the personals. They also get me really excited about the feel of the wedding. But there is no right or wrong way to start. AIot depends on the amount of space you have to work in, cooler storage space, how much staff you have to assist you and whether you have all your product in yet.
    • I have greened all my containers first and started prep work, like preparing oasis or chicken wire, any mechanics that can be done early in the week on Monday or Tuesday. All hard goods can be prepped and any rentals made ready. Most shops I have worked with from very small to large scale operations will usually start on WED for designing. There are many tools to help keep your flowers living longer (like crowning glory for example) but I think you find the system that works best for you.

 

 

FLOWER BUSINESS

  • Why haven’t you opened a location in Chicago?
    • I hear this questions all of the time and it always make us happy to hear that we are wanted and needed throughout the country. I don’t have an answer specific to Chicago, but I do know that we ship there!

 

 

MARKETING NEWS

  • Instagram Stories has hit over 300 million users … which is about half of all ov Instagram followers!! So if you haven’t started to used vertical video and pictures within Stories, then you need to start now.
    • Are you comfortable using vertical video?
  • And did you know that Instagram is now showing viewers Story previews when you scroll about half-way down your feed. Instagram is really pushing Stories and will be helping to entice people to view our Stories.
  • Facebook is going to shift from time spent to “time well spent”. For example, our latest design video has 70,000 views, but 3 seconds is counted as a view. So how many of those watched 85% of our video?? Marketers will need to focus on quality and engaging content, otherwise, we will probably start seeing low-quality content being pushed down and not shown.

 

 

DEBBIE DEMARSE INTERVIEW

  1. Can you tell me a bit about your background in the floral industry?
    1. http://ecofreshbouquet.com/
  2. How did you come to realize there was something missing in the floral industry?
  3. Can you describe the development process of the Sponge-Wraps and their initial intention of being solely for bouquet transport? I think your experience here could be of great interest to those who are listening who may have a product development idea.
  4. Do you want to talk a bit about the eco-friendly aspects of Sponge-Wraps and the rising trend within the floral industry towards more eco-friendly and sustainable floral practices  (slow flowers, American Grown flowers, etc.)?
  5. Did you reach out to other industry pro’s for product feedback after your initial development?
  6. How have you seen your product being used within the industry?
  7. Any last closing thoughts?

 

Mayesh in Spanish: Dutch Masters Inspired Flowers

Dutch Masters Inspired Flowers

En nuestro próximo episodio de Mayesh Floral Design en español, Veronica Cicero de Anthology Co., demuestra cómo crear un impresionante diseño floral inspirado en los maestros holandeses. ¡No querrás perderte esta característica ya que Veronica da vida a las pinturas de bodegones con flores de Mayesh!

ENGLISH:
Mayesh in Spanish: Dutch Masters Inspired Flowers

In our next episode of Mayesh Floral Design in Spanish, Veronica Cicero of Anthology Co. demonstrates how to create a stunning Dutch Masters inspired floral design. You don’t want to miss this feature as Veronica brings still life paintings to life using Mayesh flowers!

Passion Fruit – Fruta de Maracuyá
Grape Vine – Enredadera de Uva
Delphinium – Delfinio
Passion Fruit Vine – Enredadera de Maracuyá
Explosion Grass – Espiga de Pasto Ornamental
Tweedia – Oxipetalum
Anemones – Anemonas
Phlox – Phlox
Zinnias – Zinnias
Tulips – Tulipanes
Rudbeckia – Margaria Silvestre
Scabiosa Pod – Vaina de Scabiosa
Begonia Leaves – Hojas de Begonia

Video & Photography: Talewind Visuals

Dutch Masters Inspired Flowers Dutch Masters Inspired Flowers Dutch Masters Inspired Flowers

Mayesh Design Star: Floral Hoops

In this episode of Mayesh Design Star, Christy demonstrates how to make a cost-effective and stunning floral hoop. In the past few years, these hoops have gained popularity in weddings and now in events – from boutonniere size to 7 feet tall. Floral hoops are a fun and easy way to make a show-stopping piece without breaking the bank. This is definitely thinking outside the box (or vase). Scroll down to watch the video and view the pictures from th

P.S. We asked Christy where to purchase the large event hoop and she recommends to connect with a local welder who can create a great custom piece for you. A great addition to your rental inventory!

Featured product: Huckleberry, passion vine, silver dollar eucalyptus, camellia, Elaeagnus, smilax, Eden Romantica garden spray rose, white ranunculus, Pennisetum or bunny tail and pepper berry.

Supplies needed: Hoop of desired size and material, clippers, water source (flower pick or Ecofresh bouquet wrap), wire or zip-ties, Design Master Petal Proofer, and Design Master Foliage Sealer.

 

 

Floral Hoop Bouquet Floral Hoop Bouquet Floral Hoop Bouquet Floral Hoop Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop Floral Hoop Wedding Ceremony Backdrop

Host: Christy Hulsey,  Colonial House of Flowers
CHOF Team: Kaitlyn Baxter, Amanda Currier, Lanier Hays, Taylor Ellen
Styling: Whitney Downs, Whitewood Events
WE Team: Erica Cleary, Ashley Stalvey
Videographer: Justin Peay Productions
Photographer: Kelli Boyd Photography
Floral Supplies: Accent DecorOasis Floral ProductsDesign Master
Napkins and Runners: Alanah Textiles
Table Linen: BBJ Linen
Plates: R. Wood Studios
Studio Space: Roxie Remley Fine Arts Building
Hair & makeup: Jessica Belfry, Hustle & Blow Dry Bar

Mayesh Luxe Blooms: Phalaenopsis from Holland

Mayesh Luxe Blooms: Phalaenopsis from Holland

Take a quick tour to see how our Dutch Phalaenopsis Orchid is grown, graded and packaged before you receive it. These wholesale flowers truly embody the definition of Mayesh Luxe Blooms.

Mayesh offers the standard sized stem, but if you order from your rep with advanced notice, we will be able to source 15+ or 20+ bloom stems! Lead times are generally 7-10 days and 1 month respectively.

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