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Mornings with Mayesh: October 2018

Mornings with Mayesh: October 2018

During October’s Mornings with Mayesh, Yvonne, Shelley, and Dave cover some great florist generated questions. They started the morning with Shelley and Dave talking about some of the beautiful fall flowers that are currently available. Afterward, they answered some audience questions that range from flower schools, cake flowers, wire services, increasing your marketing ROI & more. Enjoy and be sure to mark your calendars for November 20th to catch the next show. Also, don’t forget to comment with your new questions!

 

Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • Link to latest flower 411: https://www.mayesh.com/flower-411-october-2018/
  • From IG: What are some great fall flowers available now? So many to choose from, lets do these in show & tell?
  • From IG: When do Christmas greens arrive?
    • We already have some Christmas greens available and are taking pre-books now… hint, hint! We have Port Orford cedar, Douglas & Noble fir & Mixed boxes in stock and If you need to do your Christmas photo shoots & mockups, give us a call and we can bring more in for you.

 

FLOWER DESIGN

  • From Huntress Florals: Can you give recommendations for great floral schools? I’ve taken courses at the market with American School of Floral Design, and with Shelly, as well as Phil Rulloda up in OC. I’m interested in credible International programs as well!
    • I found this great download on SAF’s website that lists all of the floriculture schools in the US.
    • But how do you know which ones are the best? Well, this kind of question is tough to answer because it is subjective. I think it all depends on what you want to learn and how you like to learn. That is when Facebook pages, groups, and Google reviews come in handy.
    • Dave: Most states have florists associations with extended learning programs but I would check local community colleges for classes. I found a bunch by googling local floral design schools, some accredited and others informal.
    • Shelley: This industry is a tough one for training, I find taking some basic classes at an adult continuing education classes are helpful. I know we have a couple of schools we work with here. Texas A&M University has a great floral program and you can get a degree in floriculture. But even having proper training and a degree will not always guarantee you a job or work. Most florists I have worked out really want to see how many years experience you have under your belt. Really nothing beats interning and learning hands-on as you go with more experienced floral designers. This takes many years and doesn’t happen overnight.
  • IG: How do you place flowers on a cake safely?
    • Shelley: This seems to get folks fired up a bit because of pesticides. And yes, it is a valid concern but in all my years of decorating cakes, I never treated the flowers with anything special. Just made sure they were clean and prepped. It is almost impossible to arrange on a cake and not have the flowers touch the icing. I know people who like to lay wax paper down or use a special oasis holder. There are little plastic holders but then they make decorating the cake awkward. 95% on the couples I have worked with have never expressed concern about the flowers being on their cakes.  I have decorated hundreds and the couple’s who are concerned will usually ask for organic flowers or herbs or a design that is around the cake not on it.
    • Because there are more local and organic growers these days the option of organic pesticide-free flowers should be a little easier to come by,  but it is not always possible. Most caterers will cut away the decorated part anyway because the slices are not aesthetically pleasing or the couple uses the bridal cake as a showpiece only and then a separate sheet cake is sliced and served.  I have never had or even heard of anyone getting sick from eating flowers on a cake. You are not consuming the flowers after all.
    • If you are an eco-friendly florist try suggesting fresh herbs or locally grown flowers if you bride seems concerned.
    • Hydroponically grown flowers could make a better choice for cake flowers as well.

 

FLOWER BUSINESS

  • IG: What are the best wire services?
    • Again, I freaking love social sites like Facebook because you can learn so much from others.
      • Florists of Facebook group had 78 comments to a similar question.
        • https://www.facebook.com/groups/676806692409010/permalink/1556621587760845/
        • If you go through everyone’s opinion the main theme is that you shouldn’t use a wire service.
        • Wire services came to be because for Google, people would go to their local florist to order flowers for someone that not local. Wire services provided a way to get those orders filled and also a way to get the payment squared away. Today, many people will just jump on the internet and find a florist in the area of the person they are ordering flowers for. It is so much easier.
        • However, I did see a few advocate that wire services can be beneficial for newer retail shops depending on your demographics. You just need to be sure to do your due diligence and crunch those number to make sure it is a good fit for you.
        • I’m not sure what makes a wire service the best, but I did read in the FB group comments that people had some good things to say about Teleflora, B Brooks and Flower Shop Network:
        • A side comment is that others mentioned Bloomnation. They are NOT a wire service. I like to think of them like an Etsy for flowers that can also help provide things like a website and POS.
        • Shelley: Yes, I am completely in agreement that a wire service is not necessary and can cost a florist thousands of dollars in fees. BBrooks and Bloom Nation are great alternatives. I have belonged to both. BBrooks if you not familiar with is a community of upscale and niche florists and you must be asked or invited to join or you can submit your work for approval and be juried in. They are more exclusive in nature, so that the types of florists they are recommending are all consistently high quality and elegant. While this may sound a little snobbish it does give you a great database of tried and true upscale shops to choose from. I was on the pilot program with Bloom Nation and they essentially were trying to do the same thing but I think they have found it more profitable to have a more general base of florists. Bloom Nation pays you right away for an order less 20% Bbrooks sends you a monthly bill and the fees are very affordable.
  • IG: How to get re-orders? How do you get someone who ordered flowers online to order again?
    • Shelley: Provide excellent customer service and do an outstanding job on their order! Really, I am all about customer service…don’t just be an order taker. Things, like taking a picture of your design and sending it after the delivery, was made, a special thank you note, a small coupon off their next order or waive the delivery charge are some customer incentives.  
    • Once a customer finds a great florist they will usually come right back for future orders. It’s a lot like finding the perfect hair stylist…not always easy for people. Just know that not all customers send flowers monthly..it’s more like once or twice a year. I would invite them to your shop or host an open house to get them in the door as well.
    • Yvonne: Make sure you are collecting some information about your customers that will allow you to market to them. Name, phone number, email addresses are important, but make sure you take note of special dates and personal tastes so that you can have better conversations with them via phone/text, email, direct mail, etc. In addition, I’ve seen florists offer subscription services. So if someone is buying flowers for their partner’s birthday, what a great opportunity to upsell to make them look like superheroes and for you to have guaranteed sales throughout the year.

 

MARKETING NEWS (Yvonne)

  • IG: How do I get more clients from my marketing efforts?
    • I’m a true believer in inbound marketing!!
    • At the very high level, you need to make sure you are creating content that allows people to fall in love with you before they even meet you. You want to fill your sales funnel and push them through that funnel.
    • You need to ensure that your marketing has strong CTA’s (calls-to-action). What do you want them to do, where do you want them to go to get more information, etc. and then ask them to do that.
    • Have a top-notch website that is user-friendly and provides value to your potential customers and customers. Make sure you have somewhere for them to go on your website to connect with you, subscribe to you, get more information from you, etc.
    • Then make sure you collect their information – name, email, etc.
    • After your contacts trust you enough with some of their information, be sure you nurture that relationship by offering more valuable content and stay in touch with them via email.
    • Be sure to occasionally ask for the sale. “Are you ready to order your flowers? Awesome, you can do so here” and send them to your site to order your flowers.
    • This will get you not just more clients, but more of the right kind of clients so that you can spend your extremely valuable time with the right people.

 

Love Mornings with Mayesh? Leave a comment letting us know what you enjoyed most! Also, don’t forget to post your questions for next month’s show. See you soon!

Mayesh Design Star: Florist Tips, Tricks and Hacks

Mayesh Design Star: Florist Tips, Tricks and Hacks

 

Through the years, Kaylee Young, has collected many florist tips, tricks and hacks that she wanted to share for this month’s video. Starting with some tools that she always keeps in her bag, here are her top picks: floral clippers, Oasis cold glue, liners, 3M Command Hooks, zip ties, and a spray bottle. Other than your go-to tools like florist tape, knife, and wire, what are your favorite florist tools and hacks that you like to have on hand for your events?

Keep on scrolling for the product links and be sure to watch to the very end of this video for some other “hacks” from Kaylee that includes what to do with all of those leftover centerpieces.


 

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photo: Anna Lord

 

LINKS

Branch cutter/clippers: https://oasisfloralproducts.com/e2wItemMain.aspx?parentId=102438&parentLink=2100001003:3100002970:3100002840

Floral Adhesive: https://oasisfloralproducts.com/e2wItemMain.aspx?parentId=73172&parentLink=2100001003:3100002970:3100002892:3100002867

Liners: https://www.syndicatesales.com/SSI_Catalog?searchText=liner

3M Command Hooks: https://www.amazon.com/Command-Utility-pounds-Decorate-Damage-Free/dp/B000M3V8XI

Zip ties: https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dtools&field-keywords=100+count+zip+ties&rh=n%3A228013%2Ck%3A100+count+zip+ties

Spray bottle: https://www.amazon.com/s/ref=nb_sb_ss_fb_1_15?url=search-alias%3Dlawngarden&field-keywords=plant+spray+bottle&rh=n%3A2972638011%2Ck%3Aplant+spray+bottle

Mornings with Mayesh: Instagram, Facebook & Website Tips

Mornings with Mayesh: Instagram Tips

Join me for a special edition of Mornings with Mayesh. With the help of some brave volunteers, I reviewed a select group of Instagram, website, and Facebook pages. If you’ve been looking for real-life social media examples for florists and floral businesses, then you don’t want to miss this replay.

Scroll down for simple tips & tricks to increase your Instagram, Facebook and website game!
Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

INSTAGRAM, FACEBOOK & WEBSITE REVIEWS

  • Tracy: Instagram: https://www.instagram.com/woodlandfloraldesign/ 
    • Include where you are located in the description.
    • You have the email button, which is great!
    • You are using a combination of geo special hashtags and regular hashtags – good job!
    • I see a couple of responses to the comments on your posts. Try to respond a bit more to engage with your followers.
    • I don’t see any Story highlights
      1. are you using stories?
      2. maybe try creating stories around your events and use the highlights to show off your favorite work or work that you think will speak to your future potential clients.
  • Erica: Website: www.luxealtars.com
    • Hi Erica, here are a few things that stick out.
      • Where are you located? I can’t find any indication on where you are at and this hurts your SEO
      • Your homepage is beautiful, but with the white draping at the backdrop for some of your white text, it makes reading your text quickly really difficult.
      • It looks like this is a new website that you are working on, but adding some content will be beneficial. Having a blog that you can write a summary of your events and post some pictures while including the details of where the event took place is a great way to help your SEO and help people find y our business.
      • The request quote page doesn’t have a form.

Chelsea: Instagram: https://www.instagram.com/TopoftheHillDecor/ 

  • Your link is for a Facebook page, not your own website. I think you are losing out on potential traffic to your site. Plus, you do not own Facebook or IG … they could disappear tomorrow and so would your digital footprint. It is essential for businesses to have a website. How do people order your amazing wreaths? Make it easy for them.
  • I like that you provide all of the business button options – call, email, and directions. However, is the directions button going to your business? It appears that it is going to the city in which you are located. So I would be sure to update that immediately either with the correct address or remove that option.
  • As with the previous review, are you using stories??
    Here’s a link to our blog about why you should be using stories and some tips to get started:

    1. https://www.mayesh.com/instagram-stories/
    2. This article is back from April and it was reported that there were 300 million daily active users for Instagram stories. I was able to find a report that says that in June, that number had already jumped to 400 million daily active users. If you are not on the Story train, jump up on it today!

 

  • Jennifer: Instagram: https://www.instagram.com/huntressflorals/
    • You business IG page is great will all of the bio page features being used. By the way, it will take about a day and a half for me to drive there by car according to Google Maps!
    • Love your IG stories and highlights – this is such a great way to show off your business and have it been front and center when people head to your page.
    • You are also using a great combination of hashtags and reply to comments
    • You are doing so much right and are a great example for some of you who may be struggling with their IG game.
    • I think if you wanted to try to elevate your game a little more here are a couple of thoughts:
      1. Think of ways to engage with your audience a bit more with your regular posts. Instead of just a statement, ask a question like “what is your favorite flower in this design?” or “what you do think about what we found at the market today?”.
      2. Be sure to use call-to-actions in your stories, by adding a link and having them to “swipe up” to head to your website.
      3. And have you thought about having a landing page on your website just for IG. This is something that I plan on working on for Mayesh. I’ve seen others use programs like LinkTree, but you can easily create a page on your own website – people can still get to your article on  SD Voyager, but can also get to other vital places on the web for your biz.
  • Whitney: Instagram: https://www.instagram.com/emeraldevv/
    • You’ve got all of the basics covered and you are using a business page – yay!
      1. Like Top of the Hill Decor, you have a directions button, but not a specific address, so I would turn that off or update it so there is a full address.
      2. For your email address, and I’ve seen this with a few others as well if you have a website that means you have a domain. I suggest having your email address with your domain, e.g. whitney@emeraldevv.com instead of using a Gmail account.
    • I like that you are asking people to head on over to your blog or website – keep on filling that funnel!
    • Think about having a collection of photos from the same event or within a certain color palette when creating your individual posts. It might help make a bigger impact when people scroll through your page. For example, grouping your daffodil pictures or your floral jewelry images.
  • Tracy:
    • From Tracy: I just found your “Mornings with Mayesh” today and want to thank you so much! I love learning and love listening to all the advice from fellow florists! I am a “one-man show” wedding flower business in Chehalis, WA… I have more work than I can handle so I’m not really needing more business but just want to make sure my Instagram/Facebook, etc look professional.. My question is regarding Instagram… I am fairly new to it (about a year) and feel like I’m using the right hashtags but can’t seem to get a respectable amount of followers! 🙂 Any suggestions?
      https://www.instagram.com/memoriesinbloomchehalis/
      https://www.facebook.com/memoriesinbloomchehalis/ 
      http://www.memoriesbloom.com/
    • Bravo Tracy with your success – that is great! And don’t forget that having a great number of followers is lovely, that isn’t the point. You want to be able to connect with your community, develop relationships which in turn earns you trust, and generate leads for your business.
    • For your IG:
      1. Like a few of the others, nix the directions button if you aren’t using your full address.
    • Facebook:
      1. You have a few videos up, but no call to action within the video itself, just in the video description. For more video content, consider creating short highlight videos for each of your events.
      2. I highly recommend video and engaging content for Facebook and Instagram.
    • Website:
      1. Where’s your blog? Again, you don’t own Facebook or Instagram so you need a place that you can post your content to as well. If you are focused on brides, having a blog will also help build up your SEO so that the right brides find you. Also, when you post to Facebook about a wedding then you can link over to a blog post about it to keep driving people to your site.
      2. Having a contact form is great, but if you are in the wedding business I suggest creating a form that you can use to better qualify your contact from the start. Maybe you do that after the initial contact, but I think you could ask more here.
      3. From a purely aesthetic feel, I think your website could use a little facelift. I would consider moving to a different platform. For small businesses, I like SquareSpace. It is affordable, pretty easy to use to add your own content, and they have lots of modern layouts to choose from.
  • Ann: Instagram: Annabellsgardenfloraldesign
    • My first piece of advice for you, Ann, is to post more consistently and by that, I mean at least once per day.
    • Try using some more geo-specific hashtags like #oregoncityflorist, #portlandsflorist #pacificnwwedding.
    • I see a graphic that looks like it was created for something else, not IG. When promoting something, try to create a graphic that fits the requirements for the platform and make sure that it isn’t fuzzy. If you need some help to DIY graphics, check out Canva. It’s a site that I use all of the time and comes with tons of layouts.
  • Gaye: Instagram & website: www.tulipsandtwigs.com  https://www.instagram.com/tulipsandtwigs/
    • Instagram – here are 3 things that I would change:
      1. I don’t see any business features, so if you haven’t already I would switch that over. You just need a Facebook business page before you make the switch.
      2. Next, as with a few of the others, I would add where your business is located in the description.
      3. Incorporate Stories into your social media marketing mix.
    • Website:
      1. Overall, I think the site has a great look and is easy to navigate. Yay!
      2. In the little about section on the homepage, I would add where you are located. I see that you have the info at the very bottom, but it might be helpful here.
      3. I like your contact page that is qualifying your brides right from the start.
      4. Something that I love seeing on websites is a great branding video that allows your potential clients to get to know you in a powerful way.
      5. For my last piece of advice … you know what I’m going to say, right?? Where’s your blog? You could easily turn each of your wedding highlights into a blog post adding some content to a short summary to beef up your SEO.

 

Resources/Links

Mornings With Mayesh: September 2018

Mornings with Mayesh: September 2018

In September’s Mornings with Mayesh, Shelley, Dave & Yvonne cover a wide array of floral questions. They started the morning with Shelley and Dave talking about some of the beautiful products that are currently available. Afterward, they answered some audience questions that range from preservatives for flowers and flower coolers to wedding flower packages & more. Yvonne rounded out the show by announcing our 2019 Mayesh Design Star, Shean Strong!! Be sure to watch until the end to get to know Shean in a quick Q & A — it’s going to an amazing 2019!

Here is the podcast replay, video, and show notes:

 

 

SHOW NOTES

 

WORLD OF FLOWERS

  • Shelley/Dave – can you guys select a few pretty flowers to show off?
  • From Gaye: Where can we find a list of what flowers are available in each month?
  • From Suzanne:  I’m having more and more calls for gold roses. Would like more info on varieties and best farms that have long time availability.
    • There are only a few varieties of gold roses being grown and since they are treated as a “seasonal fall color” most rose growers don’t have a lot of real estate planted in this palette. There are a few great gold varieties in varying gradients of color saturation such as Cappuccino, Caramel Antike, Camel, Combo, Golden Mustard & Toffee BUT these are all difficult to get in big quantities especially for large events. That being said, we may need to piecemeal your orders together using different varieties from different sources. Best advice is to be flexible and supplement by offsetting your arrangements with other flowers in your seasonal color.

 

FLOWER CARE

  • From Joy: How do you keep the snapdragons from bending?
    • Snapdragons are both phototropic (this means they will bend towards a light source) and geotropic (meaning they want to bend away from the center of gravity in the earth). you can get them to straighten by using your favorite flower food, hydrating them standing up as straight as possible in a bucket placed directly under a light source.
    • You can also tip them out. Also, do not lay them down while working with them …as Dave says keep them upright.
  • From Hannah: What flower preservatives do you recommend?
    • Floralife & Chrysal are just a couple of big brand names that work great. It is also very important to know your type of flower. Most cut annuals and foliages can take any brand of standard floral solution BUT most perennial or bulb flowers need a floral solution intended to replace the hormones they are no longer receiving from their bulbs. Properly nourished flowers not only last longer but also look better.
  • From Darlene:  Is there a secret to keeping stock fresh?
    • Changing your water daily & re-cutting stems will keep stock fresher longer. Most floral foods already have a fungicide in them already BUT You can add a couple drops of bleach to help with problem flowers like stock. Bacteria on flower stems can grow out of control in buckets & will cause shorter flower life & foul smelling water. It is good practice to frequently change your floral solution & re-cut ALL flowers to keep bacteria levels down.
  • From Valerie: Is warm water better for most flowers when processing would you say? Than colder?
    • Best practice is always to process flowers in a hydrating solution with a temperature as close to your flowers as possible. The safest way is to prepare your buckets of floral solution the day before and keep them overnight in your cooler. When you receive your flowers, allow them to chill in your cooler for an hour or two before processing them. This way the floral solution & the flowers are at roughly the same temperature. This will cause the least amount of stress on your flowers. Conversely, you can do the same at room temperature instead BUT the cold on cold method is my favorite. When processing roses, you can leave them in their cardboard sleeves from a few hours UP TO overnight in the floral solution after cutting them. This ensures the neck of the stem just under the flower head hydrates properly, firms up & prevents head droop. If your intention is to open your flowers quickly, try using a product like Chrysal easy dip which is a  quick hydrating solution intended to speed the uptake of hydrating solutions.
  • From Valerie: Does Mayesh have any blog post or cheat sheet on processing? If not would be a great resource much like your flower availability pdf?
    • Here is some great information I got from a friend at Chrysal USA a couple years ago:
      • Never use softened water. The high salt content is deadly to flowers and potted plants
      • For some blooms, bottled or distilled water (not tap water) is the best choice.
      • Tap water contains minerals and salts that may cause “pepper spots” on petals
      • Avoid dripping on petals. Allow moisture to evaporate before placing blooms in cooler. Even a microlayer of condensation is sufficient for Botrytis spores to start germinating.
      • Keep cooler floors clean and dry. This is another place botrytis can occur and spread.
      • Clean water, clean containers, clean tools are important when preparing solutions.
      • Follow label mixing instructions–Don’t guess about the dose.
      • Under-dosing gives poor results (bacteria soup) which wastes time & money.
      • Hydration formulas are sugar-free because sugar introduced too early in the system sometimes slows uptake of solution later and can stimulate premature leaf yellowing.
      • Research proves that if only one segment of the chain uses some post-harvest treatment, longevity is still better than using no treatments at all.
      • Most cut flowers are happiest stored between 34 – 38F with the exception of tropical flowers and orchids.
      • For more information and some specific flower examples please stay tuned for our upcoming flower care guide.

 

FLOWER BUSINESS

  • From Eva: I always have customers ask for my wedding packages with pricing but I have been hesitant to provide that since each individual wedding is so unique. What information can I give to a client at the very beginning that gives them an idea of my pricing?
    • Aside from listing your “minimum” on your website, it’s usually a good Idea to have a questionnaire on your website that can help you find out a little more about your bride. Once you move forward to the phone interview you can decide if they are a right fit for you. I addressed this pretty well in our last Mornings with Mayesh if you want to go back and take a look at my thoughts on pricing.
    • I find that most customers who are looking for “packages” are usually more interested in price than design or your work. Back in the day, a few florists would offer a bridal bouquet, a few bridesmaids bouquets and a set number of bouts and corsages for a one budget price. You can handle this a couple of ways. Either by simply saying that you do not offer packages because your work is bespoke and tailored to each bride’S individual aesthetic or simply offer your own unique version of a package with certain guidelines in mind. “I will do this, with seasonal flowers, in your color palette and in this look for X amount of dollars.” Give them 2-3 options. If you want to work with smaller budget brides and/or possibly farm that out to one of your JR designers. Then they could order items a la carte to fit their needs. And be somewhat firm about your guidelines.  I find that most brides end up busting out of the” package mode” of thinking once they sit down and interview with you and find out what a talented creative you are.
  • From Joanne: I met a designer who is selling her cooler for $1800. The dimensions are 8×8 and it’s a walk in. However, I was told I could purchase a CoolBot and that would work just as well. What are your thoughts?
    • We have a lot of customers who use the CoolBot and I have heard nothing but good things about the system. They are cost effective and apparently better for the environment as that don’t use the same forced cooling than traditional coolers use. It basically attaches to any air conditioner. There are some downsides. For example, they take longer to cool and are not as effective if you open the door to your insulated room more than 6 times per hour. You can find out more about them on the company’s website www.storeitcold.com
  • From Hannah: If you are just starting out with a studio doing flowers for events- at what point do you recommend getting a commercial refrigerator?
    • Hi Hannah, I think it’s always a good idea to get a cooler or possibly a CoolBot (see above) right when you start your business. It should be part of the investment that you make when beginning your business. You can start smaller with a commercial beverage cooler if you can’t afford to go all out but it is important to properly store your flowers. Having a cooler really alleviates the stress of trying to keep your flowers cool during our hottest months of the year. Not sure where you are located but It used to be here in California most florists could get away without one, but as we are seeing more climate change and hotter than ever temperatures year round… it’s a sound investment. I do like the CoolBot because it is more eco-friendly than running a traditional cooler. You have to build an insulated room but I think the cost is less than a traditional cooler, which isn’t always easy to find.

 

 

MARKETING NEWS: MAYESH DESIGN STAR INTERVIEW WITH SHEAN STRONG

Announce the 2019 Mayesh Design Star! Watch the segment here.

2019 Mayesh Design Star Announcement

2019 Mayesh Design Star, Shean Strong

 

It’s mid-September, which means one thing in our world … it is time to announce our newest Mayesh Design Star! My team got together to figure out how we are going to shake things up and this time we decided that we were going to observe & select. Meaning, we were paying attention to designers who are active in our community using social media – posts, blogs, live videos, etc. In other words, we did a bit of cyber-stalking. Our method is a bit unconventional, but we are so excited to be working with this designer.

I am pleased to announce that our 2019 Mayesh Design Star is Shean Strong! He is incredibly talented, has a passion for education, and embodies charming charisma that you will get to experience through his videos and workshops.

As usual, we have big plans and are crazy excited about collaborating with Shean. Be sure to stay tuned as we will be announcing our 2019 flower workshop tour plan very soon!

Congratulations Shean!!

We made our first official announcement live on today’s Mornings with Mayesh. So I edited it down to just the part with his interview. Get to know Shean better by watching the video reply here and share your thoughts in the comments below:

 

 

Interview questions:

  • Tell us a little bit about yourself and background, and how you found yourself as a floral designer?
  • What is it about teaching & education that you love so much / are so passionate about?
  • What are you most excited about for the next year as our Mayesh Design Star?
  • Without giving too much away, can you talk a little bit about what you hope our future workshop attendees will gain and take away from your classes?
  • If you could be any flower, which one would you be and why?
  • Now just tell us something fun about yourself, unrelated to flowers!

 

Photo: Shauna Veasey Photography

 

P.S. If you want a piece of the 2020 Mayesh Design Star pie, then get on our radar. Contact me, let us know where to find you on the interwebs, tag us in your posts, invite us to watch your live videos, etc. We want to get to know you and learn about what you are passionate about. Good luck!

Mayesh Design Star: Wedding Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

 

In this month’s Mayesh Design Star video, Kaylee takes us through her creative process and how she brings her bride’s wedding flower vision to life. From the first client meeting to the final design, Kaylee believes it is her goal to make their dreams a reality and reflect each couple and their unique personalities.

Kaylee uses a real-life wedding while reviewing the different elements that she takes into consideration when coming up with a design plan for her clients. The process includes getting to know her clients on a more personal basis, creating a proposal, and putting together a mood board! The results for Kaylee is knowing that her clients have a great understanding of the shared vision, building trust, and having a happy wedding couple at the end of their special day!

 


 

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photographer: Chantel Marie

 

 

 


 


Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

Mayesh Design Star: Wedding Flowers Inspiration to Realization

 

 

MayeshMarket Preview: August 2018

MayeshMarket Preview

Did you know you can shop for Mayesh flowers online, 24/7? Visit mayesh.com/shop to learn more and to register!

Here's a small sample of what you will see right now: alstroemeria, sunflowers, daisy pompons, ranunculus, spray roses, godetia, and roses. Lots of beautiful colors & varieties at great prices!

Check it out!

 

If you are registered already, then feel free to start shopping!

Mornings with Mayesh: August 2018

Mornings with Mayesh: August 2018

In August’s Mornings with Mayesh, Yvonne and Shelley cover a wide array of floral questions. They started the morning with Shelley talking about some of the great products that are available including the VIP rose called Westminster Abbey. Afterwards they answered some great audience questions that range from garden roses & how to care for them, how to handle ethylene gas sensitive flowers, to what is the best way to clean up quickly after a large installation, how ordering works for shipping customers, and taking on work that doesn’t really match your brand. It was a show packed full of great information, so be sure to watch the replay! 

#morningswithmayesh

Here is the podcast replay, video, and show notes:

SHOW NOTES

FLOWER QUESTIONS

  • From Bridget: What type of product is local in Miami?
    • Yvonne: Here’s a list of some of the local product that Miami gets in throughout the year:
      Grapevine
      Honeysuckle
      Figs
      False Aralia
      Begonia leaves
      Mini-magnolia
      Poke Weed
      Sugar Cane Grass
      Everglades Grass

 

FLOWER CARE

  • From Kirsten on IG: Can you talk about the different kinds of garden roses, not just David Austin, and how to prepare them for arrangements and how long they last?
    • From Shelley: whether you are cutting them from your own garden or getting them from us or a local rose grower you will need to first remove the packaging and lower leaves. My rule of thumb is ¾ leaves removed ¼ left on. Use any damaged leaves or guard petals to encourage roses to open place in tepid or room temperature water. Use flower nutrients, changethe water every 24-48 hours and keep away from direct light and heat. Allow roses to open fully for your event. Super fresh, tight roses will take 3-5 days to open. Local garden roses will last about a week depending on variety, but some South American varieties will last 2 weeks.
  • Evelyn: Any recommendations on how to keep flowers in cooler fresh. Having problems with Snapdragons especially. I keep them separated from carnations. 
    • From Shelley: Snaps can be sensitive to ethelyne gas so make sure your cooler is clean and filtering properly. Make sure you are cutting with a sharp knife at a 45-degree angle. Keep water cool and clean and use floral preservative. I find sometimes they do well out of the cooler if it is not too hot. You have tip them out as well if they have droopy tips. Generally, they are a long lasting flower.
  • From Desiree: Do most people find astilbe to be a flower that does not last in bouquets because I do. I urge clients to find another flower because I don’t want to water tube and add more weight to an already cumbersome bouquet. Such a beautiful bloom but how can we get past the browning tips and them looking pretty sad mid wedding day?
    • From Shelley: Yes, Astilbe is not known for its longevity that is why it’s best to make sure to buy it in season and especially when it’s offered locally. Astilbe flowers last longer, up to 2 weeks rather than 2 to 4 if placed in hot water first, allowed to cool down and then placed in the cooler. It is a technique that works well with hellebores too.

 

FLOWER DESIGN

  • From Brandi: I never had problems with boutonnières previously, but more recently, they’re been super wilty within a few hours of the bridal party wearing them. Super embarrassing and not a look we would like to have. The stems are exposed, however, they are in water right up until they’re being worn. Help?!
    • From Shelley: Well then the question would be what kind of flowers are you using? How are you storing them? You say you are exposing the stems so I am assuming you are doing more of a wild flower look? Certain flowers still need to be wired. Using crowning glory will help with this. ( I will address further on the show)
  • From Texanna: How do you have beautiful events outdoors with flowers in this heat? What about potted Orchids and Orchids in general and Roses?
    • From Shelley: It is a challenge isn’t it!? Definitely using orchids, plants and heartier flowers like tropicals help. Also, for the first time, we are really seeing a shift in our climate and the environmental changes are really starting to impact us here in Southern California where you could count on really nice outdoor weather year round. It has already started impacting our florists business here. Using a base of silk flowers and then adding in fresh flowers is another option to help combat the heat as well. Remember when working outdoors to wear a hat and gloves and to protect yourself from the heat. It’s really easy to forget how hot it can get when you are setting up outside.
  • Do you all do seminars on arranging?
    • Yvonne: We have some great resources for learning more about flower arranging. First, is our video library that everyone should check out. We have over 400 videos that cover a wide range of design topics and general videos about flowers, care & handling. Typically, we have 1 design video per month that we publish. In addition to our videos, we offer live educational events as well. Currently, we have 1 flower workshop left for the year, happening in Salt Lake City in November. Visit our website for more information. Also, if you want to stay in the know about all of our news & events, then be sure to sign up to receive our emails.
      • http://info.mayesh.com/subscribe
      • http://youtube.com/mayeshwholesale
      • https://www.mayesh.com/mdsworkshop-2018/
  • Melissa: What is the best way you’ve found to clean up quickly and efficiently at a venue after a big install?
    • From Shelley: A large team is essential and if you can’t afford that get yourself some interns or volunteers and get really organized. Make sure you have your own trash cans, bags, brooms dustpans, carts, dollies, boxes buckets etc…so that you are not at the mercy of the venue and that you don’t have to ask to borrow ANYTHING, Make sure you have a well-stocked toolkit. Give yourself time. Familiarize yourself with each venue you work at and learn how long it takes at each venue and how many people you need. Don’t wing it each time. Get a crew you can trust.

 

FLOWER BUSINESS

  • IG: As a new florist, I would like for you to walk through the steps of ordering for the first time and things I should know about delivery. I received a related question from Evelyn: How can we arrange ordering from you and getting the best price on shipping?
    • Yvonne: Once you register your business and we get your account set up, you will be assigned your very own sales rep to walk you through all the steps on ordering and shipping. We have 2 different shipping teams. In general, our Miami shipping division handles the East part of the country and our LA shipping team handles the West side. We can work on quoting you costs for flowers including shipping/packing charges. Shipping costs are calculated by actual weight and dimensions of the boxes so each order may differ as far as shipping goes depending on the size of the order. We ship a few different methods, FedEx priority overnight and Air Cargo (Delta/Southwest/United/American) to your nearest airport. Shipping via airlines for orders over 100 lbs. can be significant savings if you are able to go and pick up from the airport. Picking up cargo from the airport is super easy! We will give you the address to the cargo station as to where you will need to go. It’s usually in a separate area from the airport so you don’t have to interface with airport traffic.
  • Melissa: How do you reconcile specific floral work you’ve been asked to complete that is not up to par with your personal taste?
    • From Shelley: Ah this is always a toughie. When your new and starting out it is always difficult to turn down ANY business. You will do designs that you don’t love and work you will not want to even photograph. It’s very hard, on the one hand, you need to make a living and on the other, you feel that you are an artist and your artistic integrity is at stake. If it is a bridal client it’s a good idea to have a questionnaire on your website that can help you vet your clients and you can gently refer them out to another vendor. Sometimes it’s a learning experience and we need to learn how to say no to things so we can say yes to the projects we love. But listen, in the business, everything is not always Instagram worthy and you will realize that unfortunately, not everyone out there has the same amazing taste that you do. Your amazing skill will be to help that client make it go from drab to fab-u-lous, honey. That is when you know that you are really doing your thang. Even on a budget. Hey, it’s always easy to make things look great with a big fancy budget, a true artist can rock it with no funds.
  • From Evelyn: Any ideas on promoting flowers during slow times.
    • From Shelley: Instagram Giveaways, dropping off flowers to your local schools, churches, hospitals, funeral homes, local wedding coordinators, coffee shops, offering a bouquet of the weeks deal if you own a flower shop. Hold an educational class for mommy and me so that moms can bring their kiddos in to plant a flower or make a small bouquet. Hold an open house and get folks in with free drinks and food give a discount, Hold a Wedding workshop for the bridesmaids ro learn how to make a flower crown. There are many ways to promote your shop or studio that don’t have to be flower related…maybe a potluck or open mic night. I hosted a Kids Ted Talk at my shop that focused on my eco-friendly practices. Participate in your community and network with other shop owners so that people know you are there and get the word out.

 

MARKETING

  • Instagram Reviews of Antelope Valley Florist: https://www.instagram.com/avflorist/
    • For Hashtags … I see that you are in Lancaster, CA, so I would use hashtags like:
      • #lancasterca #lancastercaflorist in addition to #antelopevalley #antelopevalleyflorist and other areas that you
    • Create hashtags for the different pieces of your business:
      • #lacastercaweddings #lacastercaweddingflowers
    • And you can add a few more general ones too: #flowers #

 

Mornings with Mayesh: July 2018

Mornings with Mayesh

 

During July’s Mornings with Mayesh episode, Yvonne, Dave, and Shelley discuss the world of flowers. See a great selection of flowers that are available now and learn more about peony season. In addition, they answer some great audience questions like: how long can stems be out of water before needing a fresh cut, can you use flowers cut from your garden, tips on designing with dahlias and hydrangea, how far in advance can you start designing for an event, tips on providing green or eco-friendly flowers, favorite vase sources, marketing to find your right client, how to find the best hashtags to use for your floral business, and so much more.

#morningswithmayesh

Here is the podcast replay, video and show notes:

 

 

SHOW NOTES

 

FLOWER QUESTIONS

  • WHAT’S GOING ON IN THE WORLD OF FLOWERS?
    • https://www.mayesh.com/flower-411-july-2018/
    • Shelley: We have some cool Oregon product I pulled. I have black hollyhocks and rudbeckia etc..
    • Dave: I have some cool bleached white umbrella fern from Japan, giant astilbe on steroids from Holland, tree of heaven from California & nigella pods from California.
  • From Muffy: With Wedding season in full swing, can you let us know the availability on Peonies as it seems all the brides want them in their bouquets. Since the local markets here are now finished, we all need an alternative supplier or list of suppliers for this flower.
    • Dave: We are so lucky to have peonies almost all year round these days. Unfortunately, they do sporadically gap in availability as we transition from the geography where they are producing. We expect to get our next shipment from Alaska & it should hit sometime in the next few weeks and last into September. Peonies are typically cut in mass harvests and can be cold-stored for several weeks without compromising their integrity. This means the Alaska season can extend several more weeks into October. There is usually a short gap until we see production from our Chilean and New Zealand growers sometime in early November. Between that crop and some Dutch production, these usually carry us through until Israel hits in February. It’s always a good idea to have a backup flower in mind when your event hits on a seasonal cusp. Most peonies are field or greenhouse grown and variations in seasonal weather can change the expected cut date by weeks.

 

FLOWER CARE

  • From Jen & Jesse: How long can a stem stay out of water before you should really give it a fresh cut again?
    • Dave: I would re-cut the stems every time they are removed from the water for more than a few minutes. Most flower food manufacturers directions state to recut the stems every other day before inserting them back into your freshly prepared floral food hydrating solution. By re-cutting them you are removing the part of the stem that holds air bubbles & bacteria that can clog stems, prevent proper water uptake and shorten the life of your flowers.
      from
    • Shelley: correct Dave, a good way to tell if they need to be re-cut when you are designing with them for long periods of time if they are out of water is to check the end of the cut stem. If it’s starting to discolor or looks dry give it a fresh cut. If they still have water clinging to them they will usually be ok. Flowers should be re-cut after 2-10 minutes but can stay out of water for up to 2 hours. When in doubt always recut! it’s worth the extra effort and few minutes of your time.
  • From Kirsten: talk about how to handle different kinds of flowers cut this time of the year from our own gardens and how they hold up. hydrangeas are funky from the garden, they are dead in 24 hours. other flowers? tips?
    • Dave: When you are foraging from your garden it is a good idea to vase test all of your desired cuttings prior to using them in events. If they’re not at your cut flower wholesaler it’s for a reason. The varieties we sell have been selected or specifically bred to handle the stresses of cutting, shipping, and handling. Some garden flowers may lack the resilience needed for the rigors of cut flower design. Quick example, South American hydrangea growers have crossbred our more sensitive deciduous North American varieties with an evergreen variety native to tropical regions. This has created some very hardy hydrangea varieties that travel well and have a hugely increased vase life.
  • From Lynn – I love using Dahlias in our florals but seem to have various degrees of success. Hints???
    • Dave: We are in the height of dahlia season now and they are a real treat! They are a slightly sensitive flower so proper hydration in a floral food intended for bulb flowers is crucial. Keep them happy by refreshing their floral solution every other day and in a proper floral cooler at around 36 degrees F before and after design. By pampering them upon receiving they should firm up and be able to handle the stresses of design and ceremony. These are great wedding & event flowers but I would not recommend them for a weekly installation, 5 days is a good life expectancy for this flower.
    • Shelley: I especially prefer ball dahlias they seem to hold up the best.
  • From Patricia: My question is your suggestion for bouquets with hydrangea, particularly when they want the bouquets early for photos.

 

FLOWER DESIGN

  • From Brianna: How many days in advance do you start styling?
    • Shelley: Styling or designing? You can begin prep work on your wedding on Monday prior.
      You can process hardier flowers like roses, get containers ready, inventory everything.. etc.
      You can begin designing some of the centerpieces and cocktails or smaller arrangements on Wed, Personals I usually will do the day before or the morning of if time allows. Large install pieces can be prepped ahead of time and then installed and completed on site. It depends on your level of work and refrigeration you have. How much workspace you have and additional staff. Most small to moderate weddings can be completed in 2 days, larger weddings require more time and work and a bigger staff.
  • From Kirsten: talk about green (environmentally) weddings and how to use flowers thoughtfully – I have a bride who wants this
    • Shelley: this is a topic dear to my heart. I used to own an environmentally friendly flower shop here in CA. In South American product look for Veriflora certified product if possible or the rainforest alliance seal. Also, try to only buy American grown or locally grown product if you can. This is going to limit some of your options of product but you can do lovely wildflower inspired looks with locally grown flowers and garden roses. You need to convey these types of requests to your sales rep here. We, as a company, have worked very hard to offer a robust variety and selection from California, Oregon, and Washington. The use of plants and succulents in your designs is also another way to have a reusable product for the bride after the wedding. She can plant or give away these to guests. Using drieds is also very environmentally friendly. Drying your excess flowers and then using them in designs which is very on trend right now, is a perfect way to keep them from going into the garbage at the end of the day. I sold tons of dried flowers that I preserved myself at my shop and most florists would have thrown all of those away.
      Limit the use of floral foam if at all possible. Try to avoid using containers that require foam.
      Offer to create a program or find a program that will pick up and donate the leftover wedding flowers and deliver them to nursing homes, hospitals etc..
      Upcycle containers, jars and other vessels start a vase exchange program. Have the bride’s family donate containers that are sentimental of heirloom instead of buying more glass from China, or import containers. Or rent your containers so that they may be repeatedly used.
      Dave: When you purchase flowers from us you already are involved! Mayesh buys farm direct and has aligned with 100’s of growers all over the world that are committed to sustainability. This encompasses all aspects from proper land and water use, crop rotation and soil preservation, wildlife and habitat protection around their farms, safe and nontoxic working and living environment for workers, proper handling and disposal of chemicals and the list goes on.

 

FLOWER BUSINESS

  • From Brianna: What are your favorite go-to places for buying vases?
    • Shelley: I am a fan of non-conventional and or thrifted or vintage pieces that already exist and can be re-purposed or re-used. If you have to buy new, Accent Decor is our favorite around here.. I also hit up places like Homegoods, Tuesday Morning and of course if you have the budget Pottery Barn has some of the best modern/organic pieces.I also love Park Hill designs they supply Pottery Barn too. You will have to request a catalog. I tend to look more eclectic pieces and not too matchy but if you do need to stay more budget-friendly and coordinated I would go with your local floral supply wholesaler.
  • From Rebecca: Also, I’d like to learn more about your Las Vegas location (I live in Henderson though am from LA) Do you ever host events there? I’d like to come by the space to see the pretty flowers either way.
    • Yvonne: Las Vegas is a great branch and each year we host Art in Full Bloom. The event showcases art and flowers inspired by the art to raise money for charity. That typically happens in the fall so be sure to check it out. You can visit our blog to see pictures and information from past events. If you want to visit a branch and talk to someone on the team, please feel free to connect with them to set up a time. People do drop in, but I don’t recommend doing that for your first time as there are days & times that can be very crazy.
      Post link: https://www.mayesh.com/?s=art+in+full+bloom
      Link: https://www.mayesh.com/contact-us/locations/

 

MARKETING NEWS

  • From a retail flower shop: As a small independent florist who does not wish to take on the expense of rentals/set up/break down/per diem staff, etc. How do we market ourselves as a boutique wedding florist, doing smaller, more intimate weddings that focus on flowers and greenery more than draping fabrics and elaborate installations?
    • Yvonne: Ensure that your branding and marketing reflects the clients you want to attract and the type of work that you like to do – everything from your print, website, and social media. I visited the website and I noticed that you do not have a wedding section. So that is one thing that I would do immediately. You can add a landing page that talks about your designers, design philosophy, and wedding & event services/design, but most importantly has a form for potential clients to fill out to enter your “sales funnel”. Be sure to also include a portfolio showcasing your designs. Just be sure that all images reflect the type of work that you want to attract. I always recommend blogging for 2 reasons – SEO and having a central hub for your content. Even if you start by blogging 2 times per month, that is better than nothing. You can talk about local events and weddings, area trends, other local happenings & events, etc. This will help people find you and give you somewhere to point people to when you use social media. Once you’ve updated your website, but sure to also include content in your social media posts. I see that you have focused on the retail side of your business, so now you just need to mix in the other piece. I’m going to talk about hashtags next and that will be helpful to your social media marketing. Another step I would take would be to network with others in your community in the event industry. Agan, focus on cultivating relationships and partnerships with individuals and businesses whose ideal client is similar to yours. So I think these steps will get you started in your desired direction. Good luck!
  • From Roxanne: How do you find the trending hashtags for floral designers?
    Before I answer, does anyone watching want to share some of their favorite hashtags to utilize for their posts?

    • Yvonne: In general, top trending hashtags are great and if you have a post that fits perfectly with one, then great – be sure to include it. But as Roxanne, suggests, you want to use specific hashtags related to your business and then I would take it one step further and be sure to use hashtags related to your business and to your geographic area. The closed thing to a list would be to look at the hashtag list when you begin to start typing in a hashtag in IG’s search bar – Instagram will show you related/similar hashtags and how often they have been used.
      The best way to start creating a list of go-to hashtags is to think of specific topics. For example, if you are posting a wedding bouquet, you can use #bridalbouquet, #weddingbouquet, #weddingflowers, etc, but then you may want to add your target city in the mix #charlestonflorist #charlestonweddingflorist, #charlestonweddings, etc. The next thing I would do, it creates a list of hashtags that other people and competitors are using. Take a look at area influencers and maybe some of your top followers. Also, once you find some hashtags that you like, take a look at the feed and see what other hashtags are being used to get some ideas.
    • Here’s a great article from HubSpot about Instagram hashtags: https://blog.hubspot.com/marketing/instagram-hashtags

If you think of new questions for our next show, you can post them in the comments here or use the contact form to send them to Yvonne.

Be sure to mark your calendar for August 14th at 10 am EST for the next Mornings with Mayesh – see you soon!

Mayesh Design Star: Making & Pinning a Boutonniere

Making & Pinning a Boutonniere

In this month’s Mayesh Design Star video, Kaylee Young teaches you how she creates small boutonnieres and how she likes to pin them on. Her goal is to create a fresh, fun and lightweight floral design perfect for your male clients using an assortment of small textural products.

For more details & pictures:

Featured flowers: spray rose, hellebore, sweet pea, and grasses.

Supplies: Clippers or knife, Oasis Floratape Stem Wrap, and a pin.

Host: Kaylee Young, Flourish by Kay
Videographer: Logan Martin, Talewind Visuals
Photographer: Chantel Marie
Model: Landon Young

 

 

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