Author Archive

Flower 411: December 2018

 

 

December is here, which means great new flowers are available this month. Read on to see what’s new, like Icelandic Poppies!

 

 

Just Starting

 

Anemone – local & import

Genestra – local & import

Heather White – limited – short season

Paper Whites – import

Poppy Icelandic

Heather White – limited

Ranunculus – local

Ranunculus – Japan – $$$

Ranunculus – Italy

Ranunculus butterfly – local & Japan

Sweet Pea – Japan

Sumac flowering

Wax – local

 

 

Available

 

Agapanthus – Dutch

Alstromeria – import

Amaranthus Hanging – red & green – local

Amaryllis – import

Anthurium – import

Artichokes -baby – red & green

Artichokes large – red

Asclepias Cinderella – pink & white – import – $$$

Ascelpias Pods

Astilbe White – import

Astrantia – import

Aster Matsumoto

Aussie Pine

Bay leaf

Begonia Leaves

Bells – import

Bleached Dried Flowers – assorted – import

Bouvardia – import
Calla – large

Calla – mini

Camellia

Carnations

Chamomile

Chocolate lace

Clematis – Dutch only – no white

Cotton

Coxcomb – import

Cirsium Thistle – light pink

Cornflower – blue, choco, pink

Craspedia

Cymbidium

Cymbidium – mini

Dahlias – basic colors: burgundy, café, orange, pink, red, white

Daisy Killian – white

Dawn Viburnum Blooming branch

Delphinium Belladonna – dark blue & light blue

Delphinium Hybrid short – local

Delphinium Hybrid tall – import

Dendrobium

Dianthus Green – import

Dianthus Gypsy (burgundy limited)

Dogwood Branches (not flowering)

Dusty Miller

Echeveria

Eriostemon (not flowering)

Eryngium – import

Euc Pods – silver bells

Euphorbia flowering – Dutch

Festival bush – import

Freesia – local & import

Garden Roses

Gardenias

Geranium – chocolate & peppermint

Gerbera – assorted

Gloriosa – short – import

Gloriosa – XXL – Japan – $$$

Gomphrena – limited colors

Green Mist

Heather Pink

Hyacinth – import

Hydrangea – import

Hypericum

Ilex berry

Iris

Ivy

Kale – frilled – white & purple

Kale – large

Kale – Mini

Kangaroo Paw – import

Kochia

Kalanchoe

Kiwi Vine

Lavender

Leucadendron green, safari sunset, jester, goblet, goldstrike, salignum

Lily Asiatic

Lily LA Hybrid

Lily Oriental

Lisianthus – local & import

Limonium – blue, pink & Purple

Magnolia tulip budded branches

Maidenhair fern

Mokara

Muscari – import

Nerine – import

Nigella

Olive branches

Orlaya

Oncidium

Peony

Pepperberry – hanging

Pepperberry – upright

Phalaenopsis

Phlox – import

Pieris Buds

Plumosa fern – painted

Privet Berry Black

Protea King – pink & white

Protea Pink Ice

Queen Anne’s Lace – chocolate & white

Roses

Rose Hips

Rosemary

Safari Sunset

Sage green

Scabiosa – local & import

Scabiosa pods

Scented geranium

Smilax Southern

Solidago

Spray Roses

Spring Bouquet Viburnum

Snapdragons

Star of Beth – import

Statice – seafoam & sinuata

Stock

Succulents

Sunflowers – dark center, sunbeam, mahogany, red tint

Sunflower – mini

Thyme

Tinted foliages

Trachelium – import

Tropical flowers – ask

Tulips – single

Tulips – double

Tulips – French

Tulips – frilled

Tulips – parrot

Tweedia

Vanda

Veronica

Viburnum Tinus

Victorian Birch

Waxflower – local

 

Limited

 

Agonis

Artichoke – green – large

Banksia

Chocolate cosmos

Gerbera straight – red & white

Jasmine Vine (no flower)

Larkspur – white – extremely limited

Leucospermum – orange only

Protea Pink Mink

Protea – white

Protea Red Baron

Smilax Bags (CA)

Viburnum Berries – very limited

 

 

Finished/Not Available

 

Blackberry

Delph Bella – white

Calycina

Celosia feather – local

Explosion Grass

Gladiola – green

Grevilia flowering

Grapevine fresh

Grass Bunny Tail (sub Canary Grass)

Leucospermum – yellow, red & novelty

Lunaria

Marigolds

Millet

Pampas grass

Plum foliage

Pomegranates

Poppy pods

Raspberry

Rain Tree pods

Stephanotis vines

Strawflower

Talloberry

 

 

Coming Soon

 

Anemone – local

Valentine’s Day products

 

 

 

 

 

Mayesh Flower Care Guide Download

 

Flowers can be a delicate business, with some varieties even more delicate than others. With all of these different varieties, it can be hard to know how to properly take care of them. To help with this, we created a Flower Care Guide to share our best tips and tricks of taking care of some of the more delicate varieties.

 

Download our Flower Care Guide and keep it handy whenever you receive new product to process!

 

Three Tricks to Crafting The Perfect Magazine Ad

 

Curate's Ryan O'Neill is back today to talk magazine ads - read on for his tips for creating a magazine ad to promote your business!

 


 

The holiday season is right around the corner, which means: 1) lots of people are going to be getting engaged and 2) they're all going to need florists.

In other words, right now is the perfect time to get your magazine ad published. Why? Because the next edition of that magazine will likely be the first one they pick up as they begin to look for their florists. However, creating a magazine ad takes careful consideration to create something that is eye catching and will prove to be significant within all of your marketing efforts. Here are three tricks to crafting the perfect magazine ad.

 

Avoid cluttering the ad

 

Many florists feel that it is necessary to have all the details of their services on a single page. They'll include the special deal they're running and a comprehensive list of services that gets far too cluttered and isn't actually read by their target audience. However, simplicity is critical to a successful magazine ad. Our magazine ad template takes this to heart by letting the image be the focal point and creating a sense of intrigue that leaves the potential client eager to book your company for their event.

 

 

Use an eye catching, professional photo of your real work

 

Let's put this simply: avoid using a stock photo for your magazine ad. Sure, you may have the right to use an image you purchased online (or a royalty free image you downloaded) but it is false advertising to suggest that the work is your own. If you don't have a professional photo of your work, pay a photographer to grab a few shots at your next event. You may even tag on with the photographer who is already shooting it to save a bit of money.

Once you have some photos to choose from, choose something that will resonate well with your target audience. If you're targeting a more upscale client, don't hesitate to use an image from your most over-the-top event. And if you're targeting clients with more intimate budgets, let the work you showcase reflect that.

Also be sure to know the dimensions of the ad and make sure the photo you've chosen as a base for it will actually work. Zooming and cropping can be either your best friend or worst enemy. For best results, choose a photo that is already close to the dimensions needed.

 

 

Include important contact info

 

While you want to avoid cluttering the ad with all the details, be sure to include the important ones like your business name and contact info. Sadly, we've seen instances where an ad will highlight the florist who owns the business but fail to mention the business name or how to get in touch. Although getting your own name out there may be a valuable part of your branding, it fails to bring any business without basic contact info (especially your website).

The Curate team has put together a great magazine ad template that takes all of these things into consideration. Download it now for a super easy experience in creating a beautiful magazine ad.

 


 

A bonus tip on magazine ads. With wedding shows coming right after the new year begins, having a magazine ad gives you something to display alongside the live version of your work. Download our magazine ad template now then check out our Instagram Highlight for some other great tips for wedding shows.

Introducing… A Minute With Mayesh

 

We are so excited to introduce our brand new series, A Minute With Mayesh! In this series, we’re breaking down our monthly Mornings With Mayesh content into bite-sized pieces. Each video will focus on one topic so you can get information on the things that you’re curious about. Full of flower tips, business tricks and everything in-between, you don’t want to miss it!

 


 

In this episode we talk about gold rose varieties, their availability, and more – check it out below!

 

 

 

Mayesh Market Preview: October 2018

 

Have you checked out Mayesh Market yet, where you can shop online for Mayesh flowers, live 24/7? Visit mayesh.com/shop to learn more and to register!

 

Check out this small sample of products available now: hellebores, carnations, calla lilies, roses, and peonies!

 

 

If you are registered already, then feel free to start shopping!

 

Mayesh Rose Guide Download

 

With so many rose varieties available in all shades imaginable, it can be difficult to narrow down which rose is perfect for your arrangement or event. To help make the decision easier, we curated a Rose Guide that includes the top-selling roses in each color category.

 

Download our Rose Guide and keep it handy for wedding and event consultations, a reference for new employees, and everyday use when planning the perfect palette!

 

Flower 411: October 2018

 

October brings great new flowers, from peonies from Chile to local ilex! Read on to see what the latest product availability is.

 

*Please note: the Local California and Oregon cut flower season is winding down, product availability is limited.

 

 

Just Starting

 

Callicarpa – limited

Cone flower/Echinacea

Eriostemon

Hydrangea – hot pink, blurple, antique – local

Ilex – gold – Portland

Ilex – orange – local

Ilex – red with leaves – Portland

Lisianthus – light brown – import

Nandina – Oregon

Peony – Chile

Pieris buds – tight buds won’t open – Oregon

Pink Ice Protea – local

Pumpkin Rose Hips

Viburnum Snowball – Chile

Yarrow – yellow

 

 

Available

 

Acacia Foliage – purple feather

Acacia Foliage – Knifeblade

Alchemilla Mollis Local – import

Agapanthus – import

Allium- import

Amaranthus Hanging – green

Amaranthus Upright – green, red, bronze

Amaryllis – import

Anemone – limited burgundy – import

Asclepias – local

Astrantia – import

Banksia Protea – import only – local orange just starting

Begonia Leaves

Bell of Ireland

Bittersweet Vine – orange

Bouvardia – import

Broom Corn

Bupluerum

Cattails

Celosia Feather – limited colors

Camelia Foliage

Chinese Lanterns

Clematis Flower – no white – Dutch

Clematis Pods – import

Cornflower – blue

Cosmos – chocolate – local

Cotinus – purple foliage only

Coxcomb Large – Dutch

Coxcomb -smaller headed – local

Craspedia – local

Crocosmia Flower – local & Dutch

Crocosmia pods – import

Cymbidium – large or mini – New Zealand

Dahlias – burgundy and peach are limited

Ball Dahlias

Delphinium Belladonna – dark blue

Dianthus Green Trick or Green Ball – import

Dianthus Gypsy – hot pink and purple

Eremurus – import

Explosion Grass

Freesia regular – import

Fruiting Branch Persimmon

Fruiting Branch Pomegranate

Gardenias

Gloriosa short – Dutch

Gloriosa long – Dutch

Gerbera – local

Gomphrena

Green Mist

Grevillea Foliage

Grevillea Flower – assorted only

Hellebores – green only- import & Dutch

Hosta – import

Hyacinth – import

Iris

Kale – large – local & Dutch

Kale – mini – local

Kale Frilly – local & Dutch

Kangaroo Paw – import

Leis and Lei strands – orchids and stephanotis

Lilac – import only – $$$$$

Limonium – import or local (limited)

Lisianthus – regular colors (no brown) – local

Lisianthus – light Brown, dark brown – import

Lily of the Valley – import

Manzanita Natural & Sandblasted

Marigolds – yellow & orange

Nerine – import

Ornithogalum – white, yellow, orange – import

Ornithogalum Arabicum – import

Passion Vine foliage w/ flowers

Penny Cress – import

Pepperberry Hanging w/berries

Phlox – import

Privett Berry – green

Queen Anne’s Lace

Ranunculus – limited Burgundy – import – South America

Sages – culinary – Portland

Scabiosa Annual – black & white – local

Scabiosa Annual all colors – import

Scabiosa Perennial – white & blue – local

Scented Geranium

Sedum – pink/brown (almost finished)

Southern Smilax – Texas

Stephanotis

Stephanotis Vines

Sunflower – black center, green center

Tulips – double, frilled, parrots extremely limited – local

Tweedia – local

Veronica – blue & white, limited pink – local & import

Viburnum Berry Black – import

Viburnum Snowball – import only

Waxflower- purple – local, other colors import only

 

 

Limited

 

Agonis

Artichokes – all size and colors

Brunia – silver – $$$$$

Chamomile/Matricaria/Feverfew

Chocolate Lace

Delphinium Belladonna and Waltz – light blue

Delphinium Hybrid – local

Dusty Miller Lacey

Echinops – local

Eucalyptus Gunni

Eucalyptus parvifolia

Eucalyptus Small Leaf  (moon lagoon, gumdrop, bonsai) – extremely limited

Gardenia Foliage

Godetia – limited colors – import

Grevillea Flowering – asst only – local

Jasmine – foliage only – very limited

Larkspur

Lavender English – local production very limited, but plenty of French

Lily of the Valley – local 10st – $$$$$$$

Nigella flower

Nigella pods

Ninebark

Orlaya

Papyrus Lions Head – advance notice required – Costa Rica

Pieris Japonica – barely starting a few weeks out still

Peony Tree

Pokeweed with berries

Protea King white – limited

Smilax Bag

Snapdragons – no burgundy

Statice Sinuata – NO peach

Statice Sinuata

Statice Tissue – heat damage

Strawflower

Sunflower mini – black center

Sweet Pea – Dutch

Vine Maple

Yarrow Cottage – limited colors – import

 

 

Finished/ Not Available

 

Acacia foliage pearl

Amaranthus Yearning Desert white – we are no longer able to import this season because of California Agriculture

Anemone – local

Bear Grass – super length – only available in the late summer now

Bleeding Hearts

Blossom (blooming branches) – all

Chamomile Yellow Daisy – no one grows this anymore

Clematis – local – grower has severe damage – will not cut any for all of 2018

Buddleia

Cosmos – pinks, cream & whites

Cotinus flowering – all colors

Eucalyptus flowering

Delphinium Belladonna – white

Dogwood Flowering

Foxglove

Fruiting Branch – Blueberry

Fruited Branch – Raspberry

Fruited Branch – Blackberry

Genestra

Grasses from Portland

Heather – all colors, all types

Hellebores – all colors except green

Honey Suckle – gapping due to heat

Hops – all forms

Hydrangea Lacecap

Hydrangea Peegee

Japanese maple foliage – red

Kumquats restricted by the Department of Agriculture – not available until further notice

Lace Flower

Lunaria – finished for the year

Magnolia Blooming

Marco Polo Thistle

Marguerite Daisy – white

Mock Orange

Ninebark

Pieris Japonica flowering

Poppies – hybrid & Icelandic

Protea – white

Pussy Willow Fantail

Protea Pink Mink

Ranunculus – local

Shasta Daisy

Snowberry

Spirea – local, Dutch or Japan

Sterling Range Heather

Sweet Pea – Japan

Tallowberry

Thryptomene/Calycina – import

Viburnum Berry – red, yellow, green, blue, black

Viburnum Blooming all types

Viburnum Pink – Mary Milton

Viburnum Popcorn

Weigelia

 

 

Coming Soon

 

Blueberry foliage – purple

Dogwood, Curly Willow, Pussy Willows

Peony from New Zealand – 2 weeks away

Privet – black berries

Spring Bouquet Viburnum

 

6 Website Tips for Florists

 

In this day and age, technology is ever-present. In fact, a quarter of Americans are reported online constantly, and three-quarters of Americans go online daily. Having a website for your business is not an option – it’s an absolute must these days! Sure, Instagram can give your potential clients a great first impression and showcase your style and talent, but what about getting to know the designer more, and driving actual sales? A website contains so much more valuable information about you and your business and can help set you apart from your competitors. Read on for our top advice from our last Mornings with Mayesh to make sure your website is driving business for you!

 


 

 

Website Content

 

  • Include your business’s location in an easily accessible spot on your website – make it obvious on the landing page.
  • Add a blog to your site! Posting a summary of your events with photos shows potential customers what you can do – bonus points if you include location details of the event for SEO purposes! A blog is also very important because you own it, as opposed to Instagram or Facebook, which you don’t own. If those were to disappear tomorrow, so would your content and images. If that content also lives on a blog, you will have a digital footprint as long as you keep your site up.
  • Have a detailed contact form – include questions that will help better qualify potential clients.
  • Consider creating a branding video to embed on your website so potential clients can get to know. Check out our newest Mayesh Design Star, Shean Strong, for inspiration for a great branding video.

 

 

Website Design

 

  • Use a platform that is user friendly – SquareSpace is a great option that is affordable, easy to use, and has a variety of modern layouts.
  • Make sure all text is easy to read when placed on a photo – darkening the image or playing with opacity can help text to pop off the image.

 


 

Have any other must-have features for a business website? Share your ideas in the comments below!

 

Mayesh Market Preview: October 2018

 

Have you checked out Mayesh Market yet, where you can shop for Mayesh flowers online, live 24/7? Visit mayesh.com/shop to learn more and to register!

 

This is just a small sample of what is available online now, check out the video for a taste, then head to Mayesh Market to see more awesome products at great prices!

 

 

 

 

If you are registered already, then feel free to start shopping!

 

Instagram Best Practices

 

Your business is on Instagram, and you’re fairly active on the platform (and if you’re not on Instagram, what are you waiting for?!) But do you ever wonder if you could be doing anything more to really have a successful profile, one that can help drive business? Read on for a summary of our top 10 tips from our last Mornings with Mayesh in which Yvonne reviewed a handful of florists’ Instagram pages.

 


 

Editing your Profile

 

  • Make sure your Instagram is a business profile! In order to do this, you will need a Facebook page for your business, but that’s something you should have anyway!
  • Include your business’s location in the description – at a minimum include the city and state.
  • Utilize the “Contact Options” on your Instagram feed – email, address, phone number.
  • Make sure that if you utilize the directions button created with the address section of “Contact Options”, that it is using a real address and not just a city.
  • Include your website URL – it is highly recommended to have your own website as opposed to Facebook as your website. If Instagram and Facebook disappeared tomorrow, so would your digital footprint – avoid this with your own customized site!

 

 

Posting and Engagement

 

  • Utilize geo-special hashtags as well as regular hashtags.
  • Engage with followers by responding to their comments.
  • Ask questions in your captions to prompt engagement from your audience.
  • Include CTAs (call to action) in your Stories, such as Swipe Up, to direct viewers to your website.
  • Post Stories on a regular basis, and add Stories with great content to Highlights. Check out our post Why You Should be Using Instagram Stories for more pointers on utilizing Stories!

 


 

Have any other great tips to show off your brand on Instagram? Share them in the comments below!

 

 

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