Author Archive

MDS Workshop Sponsor Feature: Rosaprima

Rosaprima Wedding 3

 

We’re thrilled to announce that we have a new sponsor on board for our MDS Flower Workshops! Rosaprima grows high-end, luxury roses, and we couldn’t be more excited to have their product at our upcoming workshops.

 

Read on to learn a bit more about them!

 

Rosaprima MDS Workshop Sponsor Feature

 

Rosaprima is an independent company with a unique passion for roses. We take pride in being one of the world’s largest growers of luxury, estate-grown roses, servicing a global customer base for over two decades. Since our founding in 1995, our values have remained the same: unequaled craftsmanship, sound business practices and a commitment to growing roses that serve as the centerpieces of life’s extraordinary moments. Our exclusive collection of over 150 rare and exclusive varieties is demanded internationally, and our roses have won global recognition for their peerless allure and resiliency. By surpassing goals in quality, service and environmental sustainability, we set a new standard for roses.

 

Rosaprima MDS Workshop Sponsor Feature

Rosaprima MDS Workshop Sponsor Feature

Rosaprima MDS Workshop Sponsor Feature

Rosaprima MDS Workshop Sponsor Feature

Rosaprima MDS Workshop Sponsor Feature

 

Be sure to check out our MDS Flower Workshop dates, we hope you can join us at one!

 

#MayeshFloralFlatlay Recap

 

I have to admit, I think this was one of my favorite Instagram Challenges! It’s always so hard to throwaway the leftover blooms that didn’t make it into the bouquet, so what better way to repurpose those flowers and have a little fun! We loved all of the posts, but these were our favorites throughout the two week challenge. Congrats to the winners, and stay tuned for the next! If you have any fun ideas for Instagram challenges, let us know!

 


 

@karinflowerstylelove

#MayeshFloralFlatlay

 

@thefloraltheory
#MayeshFloralFlatlay

 

@carlakayes

#MayeshFloralFlatlay

 

@leynavbfloral

#MayeshFloralFlatlay

 

@floretmoon

#MayeshFloralFlatlay

 

@thehollygarden_weddingflowers

#MayeshFloralFlatlay

 

@pureupbuttercup

#MayeshFloralFlatlay

 

Winners – if you haven’t already, please use our Contact Us page to send us your full name & mailing address so we can send you your Mayesh apron!

Apply for Memorial Day Flowers 2017!

Memorial Day Flowers

 

The Memorial Day Flowers event is upon us, and once again we have committed to donate twenty-five Memorial Day Flower kits! It is so important to recognize the fallen men and women who have served our country, and this is a great program to participate in along with the help of our customers.

Please fill out the form if you are interested in receiving a flower kit (250 roses, handouts and a banner). If selected, you will be charged $40 and will also need to send in pictures of your Memorial Day activities.

Filing out the form is NOT a guarantee to receive a Memorial Day Flowers kit. You will receive an email from Mayesh marketing confirming your participation.

 

 

APPLY NOW

 

 

Here are a few more inspiring images from last year, and take a look at the full recap of last year’s event on the blog!

 

 

Memorial Day Flowers 2016 Memorial Day Flowers 2016 Memorial Day Flowers 2016 Memorial Day Flowers 2016 Memorial Day Flowers 2016 Memorial Day Flowers 2016

Interview: Everything Beautiful OKC

Everything Beautiful OKC Instagram Takeover

 

This week the dynamic duo of Everything Beautiful OKC hijacked our Instagram feed & filled it with two days of floral goodness! Owner & founder Heather Hayes took some time to answer a few questions so we could get to know a little bit more about this Oklahoma City based floral design company. Enjoy!

 

Everything Beautiful OKC Instagram Takeover PC: @scissortailstories

 

I know you talked a little bit about how Everything Beautiful came to be during the takeover, but can you elaborate on your story a bit for us?

For sure! I’ve always treasured the notion of owning a floral shop, but bypassed it as being unviable. In college that reverie grew when I discovered Birdie Blooms. Katie, owner of Birdie Blooms, had a shop on campus corner in Norman, Oklahoma and it was kind of like my safe haven. Something inside me would come alive every time I stopped by on my way to class. In the fall of 2014 I was fervently looking forward to graduation (with a BA in English-Writing of all things) when my sweet friend Koby asked if I would be willing to do the flowers for her wedding and I agreed before I could talk myself out of it! It was single handedly the best yet most terrifying experience. I had the honor of working with Koby + Eric’s photographer, Magnolia Adam’s who had established a reputable brand and from there it was really an ambition advancing. I always jest that Everything Beautiful found me, not the other way around.

 

Tell us a bit about working with Jodi, and how the two of you collaborate & work together when it comes to vision & aesthetic?

I’m ecstatic about Jodi being a part of Everything Beautiful! Jodi has contributed to Everything Beautiful for over a year but formally became the first assistant designer to our growing team in March. In part, I think we’re still figuring out our dynamic, but she is keenly intuitive with the personality // style of Everything Beautiful. Jodi is the archetype of integrity and diligence. Usually, we will meet over coffee the week of an event and review aesthetic // vision // schedule // etc. From there, I trust that she will execute each project delegated to her with excellence.

 

Everything Beautiful OKC Instagram Takeover

PC: @kaileyconquers

 

I know this is such a cliché question, but I always LOVE the different words & phrases people come up with when they answer it! So get your creative juices flowing 😉 how would you describe Everything Beautiful’s style?

Haha // No, I love it! The word whimsical appears a lot in our style. I arbitrarily started identifying arrangements by Dr. Seuss characters one afternoon. Ultimately, we aim to fulfill the style of our bride, but have a pretty candid awareness whether or not we will be a good fit for a bride. We gravitate toward style that tells a story, utilizes movement, and sparks that feeling of magic.

 

Everything Beautiful OKC Instagram Takeover

PC: @ashleyrwestphoto

 

I’m always so fascinated by learning about the floral industry and creative community in general in different regions & cities. What is it like for you as a floral designer & small business owner in OKC?

Honestly, competitive + supportive. I think people hear the word competitive and think it’s a negative quality, but I think it can be inspiring. I feel like Everything Beautiful was set up for success from the very beginning and I am tremendously grateful. Let me clarify, it has been a process of acquiring knowledge, trying innovative concepts, and asking countless questions along the way. I was fortunate to work with and learn from brilliant designers // photographers from the beginning and I understand the significance of having those opportunities. Overall, the local community in OKC is ridiculously talented and supportive of one another. As a floral designer, living in a land locked state can be challenging, but that’s where Mayesh has been valuable- allowing us the opportunity to order blooms we wouldn’t be able to grow locally. There are definitely objectives to learn and progress to be made, but I think that is universal. We are progressively cultivating a community that is collaborative and growing takes time.

 

We know the natural, garden style is here to stay (thank goodness!) but are there any other specific trends you see happening now or in the near future for flowers?

Oh wow, that’s a tough call. My equivocal answer would be I think we will see a lot more designers thinking outside of the box when it comes to floral and utilizing it in innovative ways. For instance, elaborate wall installations, storefront designs, and fellas rockin’ floral pieces. Why not?

 

Everything Beautiful OKC Instagram Takeover

PC: @bulgerjoseph

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, but it social media or business organization? Instagram counts, but if there’s anything else you’re using we’d love to hear about it!

I have shears stashed just about everywhere, but for design I really love the structure chicken wire creates. Business wise, I am old school. I still do everything by Xero and Google Drive // I know, I know… // I might be slightly crazy. Adaptive Creative does all of our branding and I’m really proud of how well they represent our character!

 

What is your favorite or most memorable event or shoot you’ve been a part of?

I recently drove to California for a 1:1 session with Siren Floral Co. I mentioned it in a few of the Insta posts but it really was a game changer! I learned several techniques regarding composition, depth, color theory, and movement. Being a land locked state, it’s easy to envy coastal wholesale markets, ranunculus the size of your face, and the ability to tangibly lay everything out and see it before taking it. The whole trip was a dream!

 

Everything Beautiful OKC Instagram Takeover

Everything Beautiful OKC Instagram Takeover

PC: @ashleykelemen

 

What is one piece of advice you’d like to go back and tell yourselves during your first year as a floral designer?

Looking back, I would tell myself to extend my vision. To think beyond what I thought was possible. To push boundaries and ask hard questions that are not necessarily hard just courageous because you’re asking for what you want. And sometimes it will not work and that is okay. Don’t overthink it. Follow your instinct. // For the love, stop comparing. // Work hard. Stay humble. You’ve got this!

 

Everything Beautiful OKC Instagram Takeover

PC: @sarahlibbyphotography

Live Chat Replay: Kelly Perry Talks Instagram

 

During yesterday’s Live Chat we talked all things Instagram with the lovely & talented Kelly Perry of Team Flower! Kelly is an amazing force within the industry and has created two completely separate businesses: her floral design company, Philosophy Flowers,  and Team Flower, a community of florists and flower friends who come together to learn from one another, lift each other up, and help propel the industry forward.

After struggling with social media and Instagram for some time, Kelly turned things around by changing her mindset and taking a new approach. Watch our replay to learn what that approach is, as well as tangible tips & tricks to improve your Instagram feed & presence! And if you don’t have time to jot down all of the resources we mention, they’re all listed beneath the video… we’ve got you!

 

 

SOCIAL MEDIA & INSTAGRAM RESOURCES

 

Applications & Tools

 

INSTAGRAM VISUAL PLANNING: UNUM & Planoly

 

SOCIAL MEDIA CONTENT SCHEDULING: Hootsuite & CoSchedule

 

INSTAGRAM PHOTO EDITING: VSCO & Filmborn

*There are SO many editing apps, just do some research online and find what fits best for you & your style!

 

CREATING SOCIAL MEDIA IMAGESCanva

 

Blog Resources

 

TEAM FLOWER COURSES: Floral Photography & Instagram Branding

POSTING TIMES BEST PRACTICES: Hootsuite & CoSchedule blog posts

Team Flower’s Upcoming Industry Conference! 

 


 

And remember, we are always looking for content ideas & want to produce Live Chats that help YOU! So if you want to see more like this, or have another topic you’re dying to learn more about, let us know in the comments below!

Mayesh Cooler Picks | Spring

 

We all know and love the gorgeous Mayesh Pulls we’re always posting, and we’ve found another way to show you the goods! We’ll be posting weekly palettes with variety names, which we hope will eventually become a way for you to search for specific flowers by season & color palette.

We’re a bit behind, so this first collection of weekly cooler picks is from March 31st. You can also find these images on our Pinterest, so check them out and pin away!

 


 

PINKS + BLUSHES

 

Mayesh Cooler Picks Blush

top | Blush kangaroo paw, blush hydrangea, blush Japanese anemones
middle | Peach gerrondo gerberas, peach Japanese ranunculus, Kahala roses
bottom | Charity garden roses, Elsenburg parrot tulips, blush nerines

 

 

CORAL SUNSET

 

Mayesh Cooler Picks Spring Coral

top | Brownie double tulips, coral mini Phalaenopsis, combo roses
middle | Pink Finesse roses, orange charlotte Japanese ranunculus, Clooney peach ranunculus
bottom | Gold amaranthus, Local Luxe Musa ranunculus, brown sweet peas

 
 

HOT PINK

 

Mayesh Cooler Picks Spring Hot Pink

top | Burgundy coxcomb, Cheerio carnations, Tess garden roses
middle | Sunanda lava vandas, Coral Pom Pom ranunculus, Terracotta gerberas
bottom | Jatropha fFirecracker, Nature’s cherry rose, Garnet Gem garden spray rose

 
 

MAGENTAS + BURGUNDIES

 

Mayesh Cooler Picks Spring Magenta

top | Red charm peonies, double Italian magenta anemones, Nobbio Blackheart carnation
middle | Hot pink dianthus, local pink/white clematis, hot pink giant coxcomb
bottom | Italian hybrid burgundy anemones, hot pink boronia, burgundy dahlias

 
 

PLUMS + MAUVES

 

Mayesh Cooler Picks Spring Plum Burgundy

top | Red charm peonies, Café au Lait dahlias, burgundy local clematis
middle | Seti Japanese ranunculus, mauve cymbidiums, mauve sweet peas
bottom | Plum ranunculus, mother of pearl roses, black Baccarra roses

 
 

PASTELS // PINKS + YELLOWS

 

Mayesh Cooler Picks Spring pastel pink yellow

top | Coral Gerrondos, yellow tree peony, Lovely Hearts garden rose
middle | Beatrice garden rose, Libretto parrot tulip, double peach tulip Charming
bottom | Peach Clooney ranunculus, leucadendron discolor, Blushing Parasol garden spray

 
 

PEACHY PINK

 

Mayesh Cooler Picks Spring Peachy Pink

top | Local Luxe ranunculus, blush riceflower, peach lisianthus
middle | Light pink gerrondos, shimmer roses, blush Japanese ranunculus
bottom | Peach tulips, blush astilbe, local Natasha spray roses

 
 

ORANGES + PINKS

 

Mayesh Cooler Picks Spring Pink Orange

top | Orange dubium, Maria Theresa garden roses, orange parrot tulips
middle | Coral poppies, orange fritilaria imperialis, coral charm peonies
bottom | Orange giant coxcomb, hot pink ranunculus, orange geum

 

Catersource 2017 Recap

 

This year’s Catersource event took us to the vibrant city of New Orleans, and we had a blast! NOLA designer Kim Starr Wise used our line of Mayesh Luxe Blooms to create a gorgeous booth inspired by a Parisian boutique, and local rental company Pret a Fete provided us with gorgeous furnishings to help bring Kim’s vision to life. Here are a few images of our team & booth, followed by images of our flowers being used throughout the event!

 

 


 

 

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Please DO pick the daisies! Senior Wedding and Event Designer, The JDK Group David Everett shows attendees how to create attractive and inexpensive centerpieces in the Hands-on Arena at CS2017 in New Orleans.

 

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CS2017 attendees play with all of the great florals and stems provided by Mayesh.

 

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Expensive floral stems are not required to make a floral arrangement attractive. In this hands-on session at the CS2017 tradeshow attendees learned how to use inexpensive stems such as ferns, daisies, and eucalyptus to create attractive centerpieces.

 

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The designer extraordinaire himself, David Everett Senior Wedding and Event Designer of The JDK Group. We love him!

 

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These bold arrangements made a huge statement at the Tour de Lis Party held at Nola Motorsports Park for Catersource 2017 attendees.

 

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This playful mix of florals and balloons added oomf to this darling garden themed station at the Tour de Lis Party.

 

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Wowza! the Team at Catering Creations of Omaha, NE was incredibly creative in their use of florals in this whimsical garden themed station at the Tour de Lis Party at Catersource 2017.

 

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Shots from above of these gorgeous arrangements at the Tour de Lis party at Catersource 2017!

 

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No food station is complete without beautiful florals but Catering Creations of Omaha, NE took that to new levels with this innovative structure for their “Pipe Dream” station at the Tour de Lis party at Catersource 2017.

 

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Close ups of these gorgeous Alum blooms at the Tour de Lis party at Catersource 2017!

 

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The garden themed station at Tour de Lis featured a floral adorned mini bridge fit for a garden gnome.

 

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Beautiful arrangements like this one featuring Mayesh florals enhanced the atmosphere for Catersource 2017 attendees at the Tour de Lis party.

 

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Miniature tabletop floral votives at Tour de Lis provided big pops of color.

 

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Floral Stems submerged in water add to the underwater theme of this station at Tour de Lis.

 

Flower 411: Local Peonies Starting!!

flower411_peony-01

 

PRODUCT UPDATES – 4/5/17

 

  • Japanese product— pretty much finished after this weekend. A few sweet peas and ranunculus will trickle in but do not count on them, mainly solid colors on sweet peas. The bicolors are finished.
  • Roses– please keep your eye on your landed prices. Production is down and prices are up.

 

Finished/ Not Available

 

Acacia – Blooming all varieties

Agonis – off crop until end of April / early May

Basil

Blueberries

Columbine

Cotinus

Coneflower

Dahlias – BALL DAHLIAS ARE OFF CROP!!

Eremurus White

Festival Bush / Xmas Bush

Figs

Flannel Flower

Freesia Super

Genestra – local and import finished

Gomphrena

Honey Suckle – (will start back up in April)

Kumquats

Laurel Varg.

Lupine

Marigolds

Mock orange – not until summer

Ninebark

Persimmon

Pieris Flowering – finished again

Pokeweed

Pomegranate

Poppies Italian

Privett Black

Protea Blushing Bride- wont start back up until May

Protea Pink Mink

Protea King white – finished until May

Safflower

Saracena (cobra lily)

Sedum all shades

Snow on the mountain

Southern Smilax – off crop until end of May

Stephanotis – off crop

Sweet Pea Japanese – finished

Thryptomene/ Calycina

Vinurmun Tinus

Zinnia

 

Limited

 

Agonis – extremely limited and $$$$$

Amaranthus upright bronze – extremely limited

Anemone white w/green center- only 1 grower and he is limited so if you have large amounts go Dutch

Artichokes – Burgundy

Aster Matsumoto- lavender or white

Banksia -limited

Camelia- Oregon is off crop

China mums

Dahlia Café Au Lait – very limited

Delph Bella/waltz White – extremely limited

Delph Belladonna or Waltz light or dark blue – staring to come back but still limited

Delph Hybrid White and pink- extremely limited

Euc parvifolia

Fern Shoots – limited and price increase

Foxglove

Hypericum – coco avanti and coco casino are gapping for 2 more weeks. Sunkist –has been having production issues

Ivy tree variegated

Lisianthus Local – peach/blush same color and limited

Lisianthus Brown- local only, very very limited

Nandina

Orlaya

Pampas Grass – extremely limited

Protea white 

Scabiosa – very limited locally Import has white, pink lavender, black, Bi Colors

Trachelium- limited locally- available import

Yarrow Yellow – import only

Warratah protea red – import

 

Plentiful/ Flushing

 

Anemone

Boronia hot pink

Bupluerum

Plentiful/ Flushing-continued

Dianthus Gypsy

Dianthus green

Craspedia

Gypsy Dianthus

Iris telstar

Larkspur

Ornithogalum Dubium

Protea pincushion

Protea pink ice

Queen annes lace – white or choco

Snaps

Solidago

Sunflowers

Tulips

Tulip French

Waxflower

Viburnum Local

 

Just Starting

 

Acacia foliage – purple fern leaf

Aquilegia – white, pink, burg

Bleeding heart- red, white, pink

Delphinium Light Pink – short-limited

Dogwood flowering – limited

Clematis- Local-white limited

Grevillia flowering

Easter Lily cut- import only

Peony USA

Plum Foliage-still has tender growth- no credits

Spirea local

Tweedia local

 

Available

 

Agapanthus- import only

Allium- Import only

Amaranthus upright or hanging red or green

Artichokes- Green

Astilbe import $$$

Astrantia

Birds- available locally

Bouvardia – local available, no light pink only hot pink, white, red. If you need light pink go to imports

Calendula

Campanula – import only

Coxcomb – Import only

Dahlias –  winter production- basic colors- limited

Daffodils

Eremurus- yellow and orange- import

Forget me knots

Frittilaria

Gerber

Grasses

Guem Mango

Helleborus-import and local

Hyacinth local

Hydrangea Nice Colors-Import

Kangaroo paw- local and import

Lavender – English- has gotten to the point in the season where it has natural browning mixed in with the open flower. Order at your own risk. NO CREDITS

Lilac- local lav/purple (nice stuff now)

Lilac white or blush- import only

Lisianthus local- white, purple- other colors limited

Lilac white or blush –import $$$$

Lysmachia- import

Nerine- import

Passion vine- vine only

Peony Finally USA has started, hip hip hooray!!!. As usual corals are first in, there are some hot pinks, and whites should start in about a week. Quality should be outstanding this year after all the rain and cooler weather he have had. Peony for Mother’s Day will be available – ask you sales rep.

Pepperberry Hanging

Poppies Local

Ranunculus – Import will continue for a few more weeks (doubtful that they will stretch to Mother’s Day) Some local growers have already finished

Ranunculus butterfly- single bloom- Japanese varieties but from local or import – (not Japan)

Riceflower pink – local

Scabiosa Pods – go Import

Snowberries – import

Statice – tissue limited, sinuata available

Sweet pea – Imports and local but not Japanese

Veronica- import

Vinburnum berries blue- import only short 5st

 

Some More Updates…

 

Little update on product from Oregon…

We continue to get rain almost daily but at least our temperatures have increased, its getting warmer, days are longer. The swallows have returned, frogs started croaking and even a few turkey buzzards have been spotted, all signs that spring is in effect.

Locally, around town, we’re seeing daffodils, crocus, muscari, spanish bluebells and tulips, the first flowers to really bloom in this climate. Iris have not started to bloom, they are just breaking ground.  Spirea is starting, magnolia blooms are finishing. Dogwood and lilac are right around the corner. Blackberries are starting to leaf out and grow foliage. Blueberries are in their bloom stage, leafless and covered in little pieris-like blooms. We are a long ways away from seeing actual fruit. I expect to see bleeding hearts very soon.

Many of the trees are finishing their early bloom, like forsythia, quince and cherry, while deciduous trees are starting to show some leaves. Magnolia are done. Pieris is done.  We are a good 3 weeks behind schedule from where we were this time last year.

We can expect most commercially grown cuts to be 3-4 weeks behind schedule this year.

On the farm level, the rain slows everything down as farmers cannot till their soil yet, many fields are still flooded. Farmers are anxious to plant dahlia tubers soon. Mid April is normal time to start some seedlings. Mid may is when summer flowers get planted..so for Oregon we’re months away from seeing anything in annual types of flowers.

We can rely on California for these types of flowers. For sure, we will not have peonies early, like last year, they will come after the Mother’s Day holiday.

We’ll keep looking and hunting for fun blooming stuff, but for sure ‘we’re not there yet’, so stay buckled up on this car ride and things should get better.

This week I’ll be sending local hellebore (gorgeous!!), local daffodils, a few flowering currant(Ribes), some blooming ‘honey berry’ which is a honeysuckle cousin, some dark pink tulip magnolia. Next week I can expect more hellebores and daffodils. I also have double red thornless flowering quince lined up.

On dogwood…enjoy the cut stage we have in inventory. These small buds will change quickly into cool looking green flowers. They are pretty awesome in this stage and much more practical than open cut dogwood…open cut is very difficult to handle..even though it is gorgeous when blooming, for sure. Don’t underestimate the beauty of the dogwood buds..test some out..see what they do.

Interview w/Erin Benzakein {Floret Farm’s Cut Flower Garden}

Floret_Floret_Spring349_LILACS_Atmospheric_04-1440x1080

 

We couldn’t be more thrilled with all of the rich educational resources that are becoming such an important focus within the flower industry. From in-person workshops to online tutorials, there are so many different ways for florists to continue learning & growing, and Erin Benzakein’s new book, Floret Farm’s Cut Flower Garden, is a welcome addition to this growing collection of educational tools.

Lucky for us, Erin was able to take a little time out of her busy schedule to answer a few questions about her book, and we wouldn’t be surprised if you hightailed it out the door to your nearest Barnes & Noble to pick one up after you finish reading! Enjoy!

Above photo by Michele M. Waite

 

Cut-Flower-Garden-Book

 


 

So let’s go back to the very beginning. With everything already going on in the Floret world – growing & selling flowers, educational workshops, and selling seeds just to name a few – adding a book to the mix seems a little bit crazy! What made you want to write a book in the first place?

I have a habit of taking on multiple massive projects at the same time; and you are right, it can be a little crazy!  In this case, I have the book to thank, and to blame, for Floret Seeds.  For years, I had dreamed of writing a book and having my own line of seeds, but the latter was always something I envisioned for sometime much further down the road. Well, that timeline got bumped up when I realized that many of my favorite cut flowers, the very ones I was writing about in the book, are not widely available unless you’re willing to wade through obscure catalogs without photos organized by scientific names, or spend a lot of money buying seeds in bulk. Most gardeners, florists and small scale growers only need 50 to 100 seeds of a particular variety, not 1,000! My editors at Chronicle Books emphasized the importance of making the book accessible and approachable to home gardeners, so rather than substitute some of the flowers I featured, I decided to source the seeds myself. It was then that Floret Seeds was born!

 

You’ve mentioned that you wish this book existed when you first began growing flowers – what do you hope readers will gain from it? Is it geared more towards the everyday gardener, or those wishing to start their own flower farm?

It is definitely geared towards the home gardener and floral designers wanting to start their own cut flower garden to supplement their design work. I wanted to show flower lovers that they don’t need massive estates or expansive farm fields to grow great flowers.  Even in the smallest spaces, you can create cutting gardens that are both pretty and super productive.

Some of my most popular posts online are ones that feature big buckets overflowing with freshly-cut flowers. But harvesting these big, beautiful blooms is just one small part of the longer process of growing great cut flowers.  The book fills in all of those blanks by taking readers through the entire progression starting with planning your space and prepping the soil all the way through post-harvest care and providing design ideas for what you can do with your floral abundance.

Whether you plant flowers in honor or in memory of a loved one, to provide food for bees or other pollinators, for a business or exclusively for your own personal pleasure, flowers are a beautiful balm for the soul.  There are so many reasons to grow, share and enjoy seasonal flowers. My hope is that my book will help others discover this joy and grow the garden of their dreams.  

 

View More: http://wildflowersphotos.pass.us/floret

Photo by Joy Prouty

 

I’m sure throughout the writing process, there were so many little things you wanted to cover. What was the most challenging part about writing this book, and editing it down to the essentials?

It is so true.  There was much, much more I wanted to include in the book, but simply could not because of space constraints.  Even after successfully lobbying to have the number of pages increased, I still struggled.  For example, it was hard to pick just four peony varieties to feature in the book, when I really wanted to feature 14!  I also wanted to go into even more detail about how to grow certain types of flowers, but had to narrow the focus on some of the easier to grow varieties that appeal to a broader audience.

 

How about the most rewarding part?

The most rewarding part was finally holding the finished book in my hands.  I’m not going to lie, the book was a lot of work and challenged me in so many ways.  After working on it for so  long, finally seeing the finished book felt a little unreal!  Reading the heartfelt notes and sweet reviews from folks who have been inspired to grow more or new flowers because of the book makes it all totally worth it.

 

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Being from the Pacific Northwest, our seasons are very different from other regions – hello, rain! Will the seasonal format of the book speak to gardeners in varying climates?

Absolutely. I worked with my phenomenal editor, Julie Chai, to make the book as universally applicable as possible. Instead of referencing specific months or days of the year, for example, I discuss planting and harvest dates in relation to the number of weeks until your first or last frost.  Plus, all the measurements include metric system references.  This took a little extra work, but it was important to make it accessible, regardless of the growing zone, continent or even what hemisphere your garden is located.

 

One benefit to growing flowers is that you have an abundance of gorgeous blooms at your fingertips to play with! You are a great example of someone who has taken advantage of that and become a sought-after floral designer on top of growing. Tell us a little bit about the floral arranging aspect of the book.

For each of the four seasons, I include a few floral design projects.  I loved being able to showcase the beauty of seasonal flowers by creating simple, elegant designs. Each project includes detailed instructions and photos illustrating each step in the design process.  Several of the projects incorporate nontraditional foliage you may have in your landscape that I love tucking into your into designs for added texture and interest.   

 

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Photo by Joy Prouty

 

Lastly, if you could go back and give yourself one piece of advice when you were first starting out, what would that be?

In regards to writing, my advice would be: be patient. Just as it takes a lot of time, patience and a lot of love to take a tiny seed and nurture it into a fully grown flower in bloom, so too does it take time to take an idea for a book and nurture it into an actual book. In terms of gardening and flower farming, I’d remind myself about the phrase don’t let the perfect be the enemy of the good.

 


 

Thanks again for sitting down with us, Erin, and for sharing your invaluable knowledge with our community. For more gardening how-to’s and information, be sure to check out the Floret blog – it’s a treasure trove of growing tips & tricks!

Our Favorite Branch #MayeshPulls

 

Recently we’ve been all about the #MyMayeshPull, and we love seeing our branches post their gorgeous & personality-packed pulls as well! Here are some of our favorites, and be sure to ask your sales rep about getting your own juicy Mayesh Pull. (above pull is a Mayesh Portland #joceypull)

 


 

@mayeshcarlsbad pull for Ponderosa & Thyme

 

 

 

@mayeshportland

 

 

 

@mayeshlamarket

 

 

 

@mayeshhouston

 

 

 

@mayeshsfvalley

 

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