Author Archive

Customer Testimonial: Edges Wild Studio

Mayesh Houston Customer Testimonial Edges Wild Studio

 

Another Monday, another happy customer! Last week Mayesh Houston team member Shana Bloomberg received this awesome email from her customer Edges Wild Studio, which put a huge smile on her face amidst the Mother’s Day chaos! Hannah also sent over some photos of her designs from some recent pulls they’ve done together, and we thought we’d share her kind words to show that team work really does make the dream work here at Mayesh!

 

Thank you SO much! Everything looks great. I really appreciate you being so accommodating about cooler storage/late-week pick-ups, and always working so thoughtfully with me on balancing deals and splurges. You make the front end of every job so easy, even when I’ve clearly walked into the warehouse at one of your busiest times of the day as you are hustling on behalf of multiple clients–you are amazing at customer service, and I just thought you should know that in case no one has told you recently. 🙂 

 


 

 

Mayesh Houston Customer Testimonial Edges Wild Studio

Mayesh Houston Customer Testimonial Edges Wild Studio

Mayesh Houston Customer Testimonial Edges Wild Studio

Mayesh Houston Customer Testimonial Edges Wild Studio

Mayesh Houston Customer Testimonial Edges Wild Studio

Kate Elizabeth Photography

 


 

And if you’ve had a positive experience with your rep, let us know! We also *love* seeing your “afters” so bonus points for pretty photos 🙂

 

MDS Workshop Vendor Feature: Adorn

MDS Workshop Vendor Feature Adorn

 

With just two weeks left until our Mayesh Design Star Charleston workshop, we wanted to give a little shout out to one of our vendors, Adorn, who will be proving beautiful silk ribbon for all of the attendees’ bouquets. Here’s a little background on the Hawaii-based company:

 

 


 

 

Adorn is a handmade textile and fine art line founded by floral designer Mandy Grace and artist Nichola Moss. Their debut raw-edge silk ribbon collection was born out of an innocent curiosity. As a painter, Nichola had recently explored using silk scarves as her medium. Mandy was working in her flower studio alongside her mother-in-law and noticed an ethereal piece of silk stretched across an artist canvas. She asked Nichola if she had ever considered dying silk. The pair thought, let’s try.

 

Adorn merges art and nature, offering beautifully simple and organic adornment for wedding flowers and décor.  As a florist by trade, prepping wedding bouquets, Mandy found a continual five yard run of ribbon yields the least amount of waste. Each shade is dyed by hand, giving the ribbon a soft look and feel. The color variations contain subtle differences in tone, making every spool of ribbon unique.

 

Adorn now offers nearly 40 gorgeous shades of silk ribbon and a collection of gauze runners made of 100% natural fibers in eight soft hues to drape across a wooden farmhouse table at a dinner party at home or intimate celebration in nature. In 2017, Adorn debuted their line of textured wooden styling boards to satisfy the need for beautifully moody photo backdrops in the fine art film community.

 

Made locally in Hawaii.

 


 

 

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop Vendor Feature Adorn

MDS Workshop vendor feature Adorn

Photo by @joelserrato

 


 

Our Charleston workshop is now sold out, but if you’re in the Seattle, Santa Barbara or Salt Lake areas, be sure to check out the details and save your seat to join us on tour!

 

 

Mayesh Luxe Blooms Grower Feature: Adelman Peony Gardens

 

Since we’re right in the middle of spring, AKA peony season, who better to feature as our May Mayesh Luxe Blooms Grower than Adelman Peony GardensLocated in the Willamette Valley near Salem, OR, Adelman Peony Gardens grows over 500 varieties of peonies, and opens their farm to the public so they can share the beauty of their peony gardens with everyone. So let’s learn a bit more about the family, the farm, and their gorgeous flowers!

 

 


 

ABOUT THE GROWER

 

The Adelman’s began growing peonies almost thirty years ago, at first just to sell the plants.  However, when they saw all of the beautiful flowers, they decided they should try to sell the flowers themselves! They have grown from only a few hundred plants to over thirty acres of peonies, specializing in unique and high end cut flowers that are not available from most growers.

 

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

 

There are three generations currently working together on the farm: Jim and Carol are the founders and are still very involved, Steve is the farm manager and takes care of all the daily operations, and Steve’s daughter Kady has been managing their retail sales for the past six years.

 

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

 

Fun fact: Carol has been a peony lover since she was young!

 

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

 

Some behind-the-scenes of the farm…

 

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

Mayesh Luxe Blooms Grower Feature Adelman Peony Gardens

 

 


 

FEATURED PRODUCTS

 

 

Coral Charm

 

Mid-May | Large cup shaped flowers of exotic deep coral | fades softly

 

Adelman Peony Gardens Coral Charm

Adelman Peony Gardens Coral Charm

Adelman Peony Gardens Coral Charm

Adelman Peony Gardens Coral Charm

 

 

Garden Treasure

 

Late-May | Rare yellow peonies with a soft scent

 

Adelman Peony Gardens Garden Treasure

 

Lemon Chiffon

 

Mid-May | Large semi-double lemon yellow flowers | Very rare cut flower

 

Adelman Peony Gardens Lemon Chiffon

 

 

Mister Ed

 

White to blush full bomb type flower with light fragrance

 

Adelman Peony Gardens Mister Ed

 

 

 

Walla Walla

 

Very fragrant double white | One of Adelman’s own peony introductions

 

Adelman Peony Gardens Walla Walla

 

 


The Ultimate Flower Guide

 

Do you want 12 months of flower availability lists at your fingertips together in one place? The be sure to download our Seasonal Product Availability Guide!

Great to use for wedding & event consultations, planning product palettes for everyday designs, and new employees as a reference.

DOWNLOAD GUIDE HERE

 

 

Interview with Holly Chapple

 

If you haven’t heard the news yet, we’re so excited to announce that Holly Chapple will be joining us in Quito next year for our Mayesh Design Star International Experience! With twenty-five years of experience, Holly is a wealth of knowledge from both a design and business standpoint, and we can’t wait to share that knowledge with all of our attendees.

 

We caught up with Holly to ask her a few questions about herself and her journey in the industry!

 

 


 

 

Let’s start off simple – tell us a little bit about yourself, and how you got started in the flower industry? (Or maybe that’s not such simple question!)

I am a floral and event designer in Leesburg, Virginia, I am a mom of seven and run my business from home so that I can tend to the things happening in our family and at our house.  My parents owned and operated a garden center/produce market all of my life. We grew much of the product we sold. My father taught me how to make garlands, centerpieces, wreaths, and kissing balls so that I could help with the designing during holiday periods.  As kids, we spent our summers on the back of a truck selling produce or in the fields growing mums. When I married my husband and I landed on a property full of lilac, viburnum, peony, and hydrangea. Designing was a natural progression for me and it became the way I would support my family.

 

 

You have become so much more than a floral designer… can you talk about The Chapel Designers and what inspired you to start this network of floral designers?

This was a result of social media, I had been blogging daily for my blog, The Full Bouquet. This was 9.5 years ago, at the time very few designers were using this forum. Other small businesses began bonding with our studio because we were facing the same issues. Chapel Designers grew organically and out of need.  Today this organization brings so much support to its members, its all about a community of like-minded professionals but now we are family!!

 

 

Your husband is a big part of your business now too! How is it working so closely together? 

This quite frankly is often very hard. Evan is very black and white, the world of design is not. He tries so hard to bring balance and continuity to our team, but as all designers know at any moment an order can come in and we are all of a sudden up to our eyeballs in chaos; obviously, procurement of stems also causes chaos and lack of balance. However, his need for balance and organization makes so much of our company run beautifully. Evan handles the financials and the payroll thank goodness, but explaining to him why I had to source a precious out-of-season stem is not easy. Evan is also very much into growing and building, therefore his role of taking care of the farm is essential. He loves to enhance and advance the property. Since the farm is our greatest investment it really needs a fabulous caretaker.

 

 

What is your design philosophy? 

I love designs that are loose and airy, that shows a wide range of textures and colors. Full and lush!! For a great example, be sure to check out my Mayesh Pull Challenge!

 

 

Photo by Katie Stoops

 

How about business?

In it to win it. It’s important to me that the business is always moving forward. I know that as long as I am in business I need to keep advancing. I am always thinking of new revenue streams, this is one of my strongest business skills.

 

You have your hands in a lot of different facets of the industry, but what is the one part about it that brings you the most joy?

The love of flowers and people. It has become very clear to me that I love people as much as I love flowers.

 

I know choosing just one favorite flower is tough, but can you do it?? And if not, what are your favorite varieties right now?

NO chance, but Lilac will always be special to me as I started selling bouquets of lilac from my garden.

 

What wisdom would you impart upon any newcomers in the industry, just starting out in a small studio or shop?

This is a career for those that can’t help themselves, for those that are passionate about flowers. This is not a job for someone that thinks flowering is easy or fun. Most people do not realize the amount of physical or manual work involved.

 

What are you most looking forward to about our time in Quito, Ecuador?

Seeing the flowers and meeting new friends. FLOWERS & PEOPLE

 

Hope Flower Farm 

 

Interview with Plenty of Petals

Mayesh Takeover Plenty of Petals

 

 

This week we had the pleasure of having Kasia Mikulska of Plenty of Petals take over our Instagram feed, and she filled it with beautiful images of her favorite bouquets. Not only is Kasia a super talented designer, she is also the sweetest soul and I always enjoy working with her. So let’s get to know a little bit about the designer behind all of those bouquets…

 

 


 

 

Hey lady! So thrilled that we finally found time for you to do a takeover with us! Let’s dive right in… can you tell us a little about yourself and how you found yourself in the flower industry?

Thanks for having me! Let’s see.. it really happened organically because I was searching for it, trying to decide what to do with my life. You know, trying to find that “one thing” you’re supposed to be doing. I usually say that I did “art things” in college. Meaning, I dipped my toe in interior design and graphic design and I just really didn’t love either one of them. I really wanted to do something creative, but I just didn’t know what it was. The idea of graphic design, or interior design sounded fun (and I still love designing my house and making it a beautiful space!) but I just don’t think I would have enjoyed doing it for a living. The very first time I did flowers was for a friend’s birthday party. I just remember that it was fun and that people really enjoyed and raved about the flowers. That sparked a business idea and Plenty of Petals was born. The first year or so I really didn’t know what I was doing, but I was doing it! I worked at a family friend’s flower shop for a couple of months, and worked on starting my own business. I took every job I could and started doing friend’s weddings. I definitely had humble beginnings – doing flowers our of my kitchen sink, and making a big mess. All the knowledge I had when I was starting Plenty of Petals came from my mama. When I was little, she would take me on walks and point out flowers and tell me their names (she would also make me flower crowns by tying clovers or dandy lions together – because she’s pretty much the cutest!). Everything I learned I learned the hard way, which now, I’m really thankful for. I didn’t use any short cuts. Quickly Plenty of Petals because what it is today – a small boutique floral studio that focuses on weddings and events. I wanted to create a life-enriching business. I didn’t want my business to take over my life.

 

Mayesh Takeover Plenty of Petals

 

You’re kind of known for your beautiful lush bridal bouquets… why are they your favorite things to design (if they still are)?

I think I’ve always been perfecting my bouquet game because our studio focuses on weddings, and the bridal is most important floral piece for a wedding. It’s not an easy piece to create, because you’re making it in hand, flowers move, and don’t always do what you want them to or stay where you want them to. I always knew I wanted my bouquets to feel and look light and airy, and have a lot of depth and volume. I’ve changed my technique over the years, and feel like I’ll always be tweaking it and finding new ways of arranging.

 

Mayesh Takeover Plenty of Petals

Photo by @_mikeradford

Mayesh Takeover Plenty of PetalsPhoto by @spostophoto

 

How would you describe your design style or philosophy? 

If I were to use one adjective to describe the style and aesthetic – it would be feminine. I can’t help it – I’m a girly girl and I think that’s always shown in my designs. I try to have a very effortless and natural look to everything that I do. I never want it to feel forced, heavy or tight.

 

Mayesh Takeover Plenty of Petals

Photo by @spostophoto

 

Besides the obvious “romantic garden style” style (which I don’t think is going away anytime soon, phew!) what other wedding and floral trends are you noticing?

A lot of arrangements that are very floral and color heavy, with minimal or very little foliage, or “greenery” that’s colorful and that plays a big part of the color palette. Arrangements and bouquets with lots of super fun textures, and interesting elements, like dried grasses, aged ferns, and other unique elements. I’m also seeing arrangements, hanging and floor installations that are so wildly fun in shape and scale – it’s so exciting and inspiring to see!

 

Mayesh Takeover Plenty of Petals

Photo by @josevilla

Photo by @spostophoto

 

The Carlsbad/San Diego floral community seems like such a positive and collaborative group of young female designers! Can you expand on that a little, and how you all work together to support each other and lift up the design community?

I’m so grateful for the little flower community we have created. It’s so nice to be able to bounce ideas off of each other, share information/tips, and support each other. I always want to come from a place of abundance – there’s enough projects to go around, and I’m happy to see my friends do amazing things. That’s the kind of energy and community I want to be a part of. I want to be their supporter and cheerleader. I don’t see us as competing against each other – we all have our own different talents, and unique styles. It’s funny because I can usually look at a photo of a bouquet or centerpieces and I can tell who’s work it is – I’m like, “that’s my friend. I’m so proud!” These flowers babes are my real life friends and I feel so lucky to know them.

 

Can you answer the age-old question… all-time favorite flower? I’ll allow a couple, because even I can’t choose just one 😉

I’m gonna heave to pick a few – lilac, lily of the valley, and sweet peas. Basically, spring flowers that smell really really good! I grew up in Poland, where big lilac trees grew everywhere. My grandma had a huge yard with so much lily of the valley she didn’t know what to do with it. All of those flowers remind me of a childhood when I spend all day playing outside, climbing trees, and digging in the dirt. That’s what makes me the most excited – is seeing flowers growing naturally! Also, I don’t really ever have flowers at my house, but when I do it’s usually just a simple bunch of tulips, or a bundle of one thing that I stick in a glass jar or vase!

 

Mayesh Takeover Plenty of Petals

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing? 

Just to relax and be a little kinder to myself! I’m definitely a perfectionist and tend to be critical of my work. When I relax and allow everything to flow, it all seems to come into place. Most answers reveal themselves through doing, not thinking – and I wish in the beginning stages I just got my hands on more flowers and gave myself permission to explore – to play and have fun. The creative process is not always the easiest. I’ve always been so interested and curious about the creative process of others – I just find it so fascinating. I’ve met designers that are very confident in their work, and some that are very hard on themselves, so when I’m in a funk I just try to take a deep breath, let go and remember how thankful I am to have this beautiful job!

 

Mayesh Takeover Plenty of Petals

 

If you love Kasia as much as we do, be sure to follow Plenty of Petals Instagram for all the floral goodness!

 

MDS Seattle Workshop Vendor Feature: Metropolist

 

Guys! We’re so excited that we were able to add an extra Design Star workshop in Seattle with Kaylee Young, and we wanted to share the exciting news that we officially have a venue! The workshop will be held at Metropolist in SODO on July 16th & 17th. Here’s a little information about the space:

 

Metropolist is housed in the historic Ederer Building on 1st Avenue South. Built in 1919, the Ederer Crane building was used to manufacture large-scale cranes for construction projects around the area. You will discover one of the cranes remains in our space and adds an industrial and urban vibe to events and parties.

Metropolist is fully customizable, making it an ideal location for a Seattle wedding, celebration or company event. Metropolist evokes the dramatic effect of an urban industrial warehouse with 14 foot walls and vaulted 25 foot ceilings, floor to ceiling windows, exposed piping overhead, warm and bright wood floors.

 

Metropolist has held many beautiful weddings and styled shoots, one of which was recently featured on Magnolia Rouge! Check out some images of the space and some gorgeous events they have hosted…

 

 


 

 

Design Star Seattle Workshop Venue Metropolist

 

Design Star Seattle Workshop Venue Metropolist

Photo: @whiskersandwillow 

 

Design Star Seattle Workshop Venue Metropolist

 

Design Star Seattle Workshop Venue Metropolist

Above two photos: @omalleyphotographers

 

Design Star Seattle Workshop Venue Metropolist Photo: @bluerosepictures

 


 

Save your seat today!

 

WORKSHOP TICKETS

 

Destination Events: Honduras Wedding

Destination Events

 

Did you know Mayesh can provide flowers for events all over the world with our Destination Events program? It’s true, and we do everything we can to ensure you receive the highest quality products for your weddings and events outside of the US.

We recently received photos from Alexandra Lockmer Events in Honduras, who works with Ky at our LAX Shipping branch. Alexandra’s designs are always clean and elegant, and she was so impressed with the durability of the beautiful, white product she received for this stunning event!

 

 

“The flowers were just perfect and survived the process because of the excellent quality you deliver.”

 

 

If you have any future events outside of the US, be sure to ask your rep about our Destination Events program so you can provide the same level of quality & services to your brides as you do locally! Also, feel free to download The Mayesh Experience to learn about all of the other services we offer professional florists!

 

 


 

 

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

Mayesh Destination Events Alexandra Lockmer Honduras Wedding

 


The Mayesh Experience

The Mayesh Experience

We offer you high-quality wholesale flowers to fulfill your every day & event design needs along with knowledgeable salespeople to help you every step of the way no matter where you are nationwide. Not only do we offer you great products & services, but we strive to provide resources and connections to inspire!

Learn more about: Mayesh Luxe Blooms, Mayesh Market, Mayesh Pulls, Destination Events, Commitment to Education, Mayesh Gives Back, and more!

DOWNLOAD GUIDE HERE

 

 

Mayesh Cooler Picks: April

Mayesh Cooler Picks April

 

Spring has sprung! Well, in some places at least – what’s up with all this rain and snow in so many parts of the country?! Whether you’re in a rainy or a sunny climate right now, here are some of our beautiful wholesale flowers in lovely spring color palettes to brighten your day! We’ll be posting them on Pinterest so head on over there to pin any palettes you’re inspired by.

 


 

CREPE

 

Mayesh Cooler Picks April

top | white ranunculus, blush snowberries, Bridal Veil garden spray rose
middle | Lux Ariadne butterfly ranunculus, flannel flower, peach foxglove
bottom | white lilac, blush astilbe, white snowberry

 

 

MERLOT

 

Mayesh Cooler Picks April

top | Cerinthe, Eze ranunculus, fritillaria persica
middle | Grand Jubilee garden rose, pink jasmine, Roseanne lisianthus
bottom | plum hellebores, copper extasis carnation, mixed succulents

 

 

PUNCH

 

Mayesh Cooler Picks April

top | Picotee ranunculus, fuschia lace garden spray rose, Miyabe garden rose
middle | purple foxglove, Grevillea Johnsonii, hot pink sweet peas
bottom | coral double French tulips, Charlotte ranunculus, Theseus butterfly ranunculus

 

 

SHERBERT

 

Mayesh Cooler Picks April

top | coral ranunculus, Beatrice garden rose, Libretto parrot tulip
middle | Beehive ginger, Juliane garden spray rose, peach hyacinth
bottom | Vuvuzela garden rose, Buttery gerondo gerber, Queensland tulip

 

Apply for Memorial Day Flowers 2018!

Memorial Day Flowers 2018

 

The Memorial Day Flowers event is upon us, and we have committed once again to supplying thirty (30) Memorial Day Flower kits! This is a wonderful program that we love to participate in with our customers to recognize the men and women who have served our country.

 

Please fill out the form if you are interested in receiving a flower kit (250 roses, handouts, and a banner). If selected, you will be charged $40 and will also need to send in pictures of your Memorial Day activities.

 

Filling out the form is NOT a guarantee to receive a Memorial Day Flowers kit. You will receive an email from Mayesh marketing confirming your participation.

 

UPDATE: Wow, you guys are amazing! We had over 40 responses yesterday, so I am closing the form down while we go through the applicants. I will send out an update if we still have room or can handle a few more. Stay tuned! 

 

There are several ways to use the roses you will receive within your communities:

  • Contact your local cemetery and set up a table to distribute roses to visitors. Each visitor will be given two stems of roses: one to place on a headstone and one to take home in remembrance of a friend or relative. Optionally, you could provide a service for families that are unable to visit by sending a digital picture of the rose lying on the headstone.
  • Distribute roses at your local Memorial Day parade or ceremony.
  • Place a sign at your shop offering a free Memorial Day Rose to anyone who comes in on the preceding Friday, Saturday, and Sunday.

Participating in the Memorial Day Flowers “Florists & Community” program is an excellent way to connect with your community and honor those who served. A single rose, placed on a headstone, is a floral expression of appreciation.

Here are some of our favorite images from last year’s event, and check out the full 2017 recap here!

 

Memorial Day Flowers

 

Memorial Day Flowers

 

Memorial Day Flowers

 

Memorial Day Flowers

 

Why You Should be Using Instagram Stories

Instagram Stories

 

So you’re on Instagram, but so are 700 million other people, with 25 million of those being businesses. How can you make yourself stand out in a sea of literally millions of other Instagrammers? (Yes, it’s a word, we checked. Merriam-Webster is more than likely adding it to the dictionary as you read this.) One word: Stories. You’ve most likely watched Instagram Stories from some of your favorite ‘grammers, be it other florists, bloggers or friends. And you’ve probably loved them, right? Instagram Stories are a great way to not only be seen on Instagram, but to connect more personally with clients as well.

 

According to Instagram, one-third of the most viewed Stories on the platform are from businesses – a huge number when you consider business profiles only make up about 28% of the total users on Instagram. And even better news, two-thirds of visits to business profiles are users that don’t already follow that business on Instagram. With 300 million Instagram users viewing Stories daily, that’s a lot of opportunities to get your content before the eyes of potential customers, and current customers that you want to keep coming back for more of your floral magic.

 

Instagram Stories

 

We know, we know, we’re total data geeks and we just threw a lot of numbers at you! But aside from all of the technological reasons (changing algorithms, engagement, etc.) there are so many other ways and reasons to be using Stories for your business. So now that you’re on board, we want to share some of the different ways you can use them to your benefit and achieve the engagement you need to run a successful business in the age of Social Media!

 


 

One of our most asked questions when it comes to Instagram is whether or not to share BTS (behind-the-scenes) and personal images on your business feed. Well, when answering that question, there are many things to consider. The Instagram feed has now become your portfolio… brides will scroll through yours and decide within SECONDS if they like your work and want to reach out to you. And with all of the beautifully curated feeds out there, you do want to compete with those and make sure yours is consistent and representative of your brand. However, with all of those beautifully curated feeds, how do YOU stand out? To a potential bride or customer who doesn’t necessarily look at flowers and weddings all day, it can be overwhelming to differentiate between all the pretty! Well, Stories are a great way to set yourself apart and show the world a little bit about the designer behind the flowers.

 

I don’t know about you, but when the time comes for me to choose all of the vendors for my wedding, I not only want to love their work, but I want to love them. Stories is a space to share your personality – if you’re a big goofball in real life, show us! Are you witty and sarcastic and have an opinion on just about everything? You bet there’s going to be someone out there who connects with that. Instagram users and potential clients love seeing little pieces of your life outside of work – it helps them feel like they know you even if in reality, you’ve never met.

 

Stories are also a great place to share some BTS of your day-to-day life as a florist… the “ugly” stuff. We know that gorgeous centerpiece on that carefully curated tablescape didn’t just appear… show us how it got there! The process can be just as interesting for your clients or fellow vendors, and as an added bonus, it shows them just how much hard work goes into being a florist, something people don’t always realize! On top of potential clients, this is also a great way to network and connect with other vendors in the industry, making “Instagram friends” if you will, who want to work with you in the future and will direct their clients to you. Win-win!

 

Instagram Stories

 

Okay, so let’s quickly recap the WHY’S of using Stories:

 

  1. To show off that sparkling (or goofy) personality of yours
  2. To show your process and a little BTS of your life as a florist
  3. To increase engagement on your content
  4. To network with industry vendors

 

So now that you have a little more insight into some of the benefits of using Stories, here are some tips, tricks and how-to’s to achieving that.

 


 

Instagram Live

 

Going live can be super intimidating, but Instagram has made it so easy that it’s really not that big of a deal! We’ve seen florists use Live videos in a number of ways… from live design demonstrations to Q+A’s (both personal and business related), Live stories are a great way to interact in real time and allow your followers to ask questions for you to answer right then and there. If you’re not already following Ponderosa & Thyme, she uses Instagram Live all the time and is one of our favorites to tune into.

 

Links

 

If your Instagram is a business account (which it should be) one of our most utilized features is the good ‘ole “Swipe Up!” for links. Whether you want to share new content you’ve posted to your blog or website, or you just want to direct customers/brides to your contact page, this feature is exclusive to business profiles and sees really high engagement. When we started linking our new blog posts on Stories, we saw a huge increase in link opens and people reading and commenting on our blogs, and it makes complete sense with how convenient it is – a simple swipe and they’re right where you want them.

 

Polls

 

In the most general sense, polls can be a great way to find out WHAT your followers are interested in seeing. If you’re still struggling with determining what to post on your feed and/or Stories, do a little crowdsourcing!

Polls can also be used as fun little ways to interact with your followers, even if you’re not *really* looking for an answer. For example, posting two arrangements and asking them which they like best. Or maybe you DO want an answer! Your followers’ input could be just what you need to answer the important questions in life…. like blush vs. millennial pink 😉

 

Story Highlights

 

It’s both a blessing and a curse that Stories only last 24 hours… but that all changed when Instagram introduced Highlights. If you went on an Insta-Rant (not yet a word, but it probably should be) about pricing and you want everyone to hear what you had to say, make it a Highlight! You can really use them for anything – a portfolio of your best work, a BTS of an event from start to finish, upcoming events or workshops – and you can add to individual highlights even after you’ve already posted the original one. If you need a little inspiration, Shean Strong has some great ones – from “Five Fun Facts” to our personal favorite, “Driving with Shean,” the possibilities are endless.

 

Instagram Stories

 

Fight the Algorithm

 

We’ve all heard about the changing algorithms, and because of them you might sometimes notice less engagement (likes & comments) on your posts. One way to help guide followers to new posts on your feed is to use Stories! Many bloggers & Influencers do this by screenshotting their feed and literally just saying “NEW POST!” as a way to direct them there and increase engagement. And in doing research for this blog, we learned that there might be some new features on the way to make sharing new posts even easier… stay tuned!

 

Insights & Tutorials

 

We’ve talked a lot about engagement and insights and all this technical stuff – but what does it all mean?! To find out how to analyze all this data, check out this article from Social Media Examiner… they can explain things a bit better than we can 😉

And if you’re looking for some more technical help on how to use all of the great (and constantly evolving) features, check out these two helpful visual guides to help you master your Insta-Story game!

The Preview App: New Features Instagram 2018

Hootsuite: How to Use Instagram Stories

 


 

If you weren’t already using Stories, we hope you’ve convinced you by now! If you have any questions or comments, or have discovered another creative use of them, share with us in the Comments below!

 

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