Author Archive

Interiew: Summer Robbins Flowers

Mayesh Instagram Takeover Summer Robbins Interview

 

My favorite part of every Instagram takeover we do is the follow-up interview. The photos we see on our feed are always gorgeous, but getting to know the designer behind those beautiful images is it what makes each takeover so unique. Every interview I’ve done has been fun and insightful, but I’m not gonna lie, this lil lady has been one of my faves! Her energy and passion for this industry shines through, and I can’t guarantee you won’t want to be best friends with her by the end!

 

So without further ado, let’s learn a bit more about Summer Robbins of Summer Robbins Flowers!

 

 


 

 

So tell us a little bit about yourself, and how you found yourself in the flower industry!  

Well this answer could get incredibly long-winded but I’ll try to keep it short.  😉 I’m Summer, and I own an event floral design studio in Bend, Oregon.  I’m Rich’s wife and Cedar & River’s mama.  Our family is rounded out by our fur puddle, the ultimate lap kitty TT, our 10 chickens, and 2 beta fish.  Black coffee & red wine are my drinks of choice and I could literally eat tacos every day.  I’m obsessed with music and business podcasts.  Book stores are my happy place.  Running is how I meditate.  And in an effort to be a true Bendite and to keep up with my family, I just learned how to ski this year, so wish me luck on the slopes.

Floral design is my second career and it took me over a decade in fashion design, DIYing my own wedding, a whole lot of vision boarding, a supportive husband, and eventually taking floral design classes to discover that flowers was truly where I was meant to be.

 

I love how much overlap there is between different creative fields. How did your background in fashion influence you as a floral designer?

My fashion background has influenced my floral business in every way.  Without all of those years in fashion honing my taste level, my eye for detail and design, developing my work ethic, learning to manage a team and to maximize workflow, as well as how to present and talk through ideas, my ability to best serve my clients confidently would probably have taken a whole lot longer to develop.  But given that I had a whole career beforehand, my floral business has grown steadily and organically since I went out on my own 3 1/2 years ago.

 

Mayesh Instagram Takeover Summer Robbins Interview

@paulbarnettphotography 

 

Tell us a bit about your experience at the FlowerSchool New York!

Where do I begin here?  A good friend of mine who is an event floral designer in Virginia recommended I take classes at FlowerSchool New York when I was starting to think that floral design might be a career option for me.  The school is right down the street from my old office, so it couldn’t have been more convenient.  The very first class I took there was a master class with Ariella Chezar, the queen of flowers, and I was totally hooked from that point on.  After a couple of months of floral classes, I signed up for their professional program and quit my job to pursue floral design full time with the goal of one day starting my own business.  I figured that I had spent 4 years at Parsons to study fashion design, so I owed myself at least 1 year to study floral design if this was to be my new career.  During that year I took every class that FlowerSchool New York offered.  I studied under Ariella, Lewis Miller, Emily Thompson, Christian Tortu, Shane Connelly, Oscar Mora, Remco Van Vliet, and Sullivan Owen, among others.  Then I apprenticed with Belle Fleur, Ariella, Polux Fleuriste, and Sullivan Owen.  I couldn’t have been more fortunate and I have so much appreciation for FlowerSchool NY and their amazing staff, alumni, and master florists.  I highly recommend the school to anyone serious about developing and honing their craft.

 

I absolutely adore Bend, OR, but it’s obviously a huge change from living in New York City for so long! Can you talk about how your surroundings have inspired your style – from the architecture of New York to the beautiful landscapes of Oregon?

Bend is the Wild West.  It couldn’t be more different than New York City, which is why we chose to live here.  Everything about our high desert landscape is endlessly inspiring to me with its dusty neutral color palette, dried grasses, juniper, desert sage, and tumbleweed on the East side of town and the ponderosa, lodgepoll pines, and manzanita on the West side.  I LOVE incorporating our native elements into my work so that I can honor this magical place.  If I was doing a wedding in Portland where it’s always raining and mossy, and ferny, and perma-green, I can guarantee that my work would look much different because the landscape is vastly different.

 

Mayesh Instagram Takeover Summer Robbins Interview

@gallivanphoto

 

Mayesh Instagram Takeover Summer Robbins Interview

@victoriacarlsonphoto

 

Even though Bend is experiencing a lot of growth at the moment, it still has that small town feel. What is the floral community like out there?

Yeah, Bend is big, but it feels small because we are kind of an island in the center of Oregon with Portland 3 1/2 hours Northwest over the Cascade Mountain Range and the next most populated town East is 2 hours away, so we are surrounded by wilderness.  The floral community is AWESOME and super supportive both here and statewide.  In Bend most of us are friends and we refer each other and help each other out.  In my experience flower people are generally an exceptional bunch, so I feel like that’s no surprise.

 

Mayesh Instagram Takeover Summer Robbins Interview

@amandaphotographic

 

So your studio is on the farm you live on (sigh)… do you grow any of your own flowers on the farm?

Hahaha!  We are trying to grow flowers.  Meaning my husband is trying to grow flowers.  It’s pretty tough here.  We’re in zone 6, and our farm is located at 3500 feet above sea level.  We get freezing temperatures at night sometimes in June or July.  The sun is also super intense, it’s arid, and the soil is volcanic.  My husband is in charge of the farm and his focus over the last 3 summers has been to amend the soil and experiment with different floral varieties.  Greenhouses may be in our future.

 

Aside from the flowers, I get the feeling that one of your favorite parts about this industry is the relationships and connections you form with each client. Can you tell us a little bit about that, and how you look to your clients for inspiration in their unique event?

I would agree with that 100%.  Client relationships and the connections we forge are the thing that I value above everything else in this business.  My goal is to serve our clients wholeheartedly, without ego, and with respect.  Every bride deserves to be wowed on her wedding day and exceeding her expectations is what gets me excited and keeps me inspired.  I think if you approach it that way, you can’t lose.

I’m certain we all get the same 20 or so Pinterest pins depending on the season, but I would go totally insane with boredom if I had to make the same thing every week, and most couples really would prefer something personalized over a knock off.  So instead of deciding to create those Pinterest floral ideas verbatim, I use them as a starting point.  Then I take those ideas and create a design direction unique to my client based on their story, things they love, their venue, their color palette, the season they’re getting married in, their budget, what they’re wearing, and the vibe of their wedding.  I get so excited and inspired by it all.

 

Mayesh Instagram Takeover Summer Robbins Interview

@dawn.charles

 

Alright… you knew it was coming! Favorite flower? I’ll allow a couple, because even I can’t choose just one 😉 

Well thank you for not making me choose just one favorite, because that would be impossible.  Sorry I can’t even nail it down to a couple because every season is so different.  So, will you allow me to go seasonally?

In the Spring I love all forms of fritillaria, anemones, ranunculus, and hellebore.
I’m all about berries, peonies, and scabiosa in the Summer months.
For Autumn, bring on the dahlias, nandina, rudbeckia, seed pods, and decorative grasses.
And lastly in Winter, peonies from overseas.
But throughout every season I am a rose-a-holic.  So, I guess in all honesty you could say they are my true favorites.

 

Mayesh Instagram Takeover Summer Robbins Interview

@gallivanphoto

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing? 

I would tell myself that all of the money spent, hard work, sacrifice, and time away from my babies will all be worth it because I end up building something that’s becoming pretty great.

 

@gallivanphoto

 

No-Shave November

Mayesh No-Shave November

We're excited to announce our participation in No-Shave November this year! No-Shave November is a "month-long journey during which participants forgo shaving and grooming in order to evoke conversation and raise cancer awareness."

We have a number of employees who will be participating by throwing out their razors for the month and letting that facial hair grow! At the end of the month, we'll be voting on the best transformation, and the branch with the winning participant will create an awesome flower beard.

 


 

Mayesh has pledged to MATCH however much we're able to raise, so support your favorite bearded Mayesh employee by donating in their name to help us reach our goal!

Check out our Team page to learn more about the No-Shave November organization and to donate!

Mayesh Then & Now

Mayesh 40th Anniversary Then & Now

 

If you’re a customer at one of our physical branches or follow us on Instagram, chances are you’ve already seen these fun facts! We’ve had so much fun compiling these and digging through old photos throughout the month, and realizing just how far we’ve come in forty years!

 

For those of you who don’t know about Mayesh’s history, Roy & Gerrie Dahlson purchased the company back in 1978.

 

 

During that first year, there were only four employees, all from the Dahlson family: Roy, Pat, Tony & Cindie. They had owned a mom ‘n pop flower shop previously so they had a little background with flowers, but owning a wholesale business was a whole new ball game. They had their spot on the Los Angeles Flower Market, and their main “office” was the upstairs room at the Dahlson’s home. Pat, Tony & Cindie were only three out of nine children, so one by one they all ended up joining the family business at one point or another. Mayesh began expanding in 1985 when they opened their second location in the San Fernando Valley, and from there they continued to grow.

 

 

 

Mayesh now employs over 350 employees in nine states, but continues to stay true to their roots, remaining family owned and operated from the beginning!

 

Mayesh 40th Anniversary Then & Now

 

We hope you’ve enjoyed learning a bit more about the company and reminiscing on how much things have changed over the years… we can’t wait to see you at our 40th Anniversary Seventies Throwback Celebration on Wednesday, October 31st!

 

40th Anniversary Seventies Inspired Instagram Challenge

 

Alright guys, it’s time to get YOU involved in our 40th Anniversary celebration! Let’s pay homage to our founding year – 1978 – by creating some groovy, throwback seventies inspired floral designs. We’re leaving this Instagram Challenge pretty open-ended – be it a straight up old-school design you might find back then, or a modern day interpretation of the era, we want to see it all. It can also be any type of design – you’re not limited to just centerpiece arrangements. So have fun some fun and take us back in time with your seventies designs!

 

Pro tip: The All Out Seventies Spotify playlist in the studio will most definitely help get those creative juices flowing, or those boogie feet moving at least!

 

 

October 8 through October 28, 2018, you can share your seventies throwback designs by tagging us, @MayeshWholesale, and using the hashtag #mayesh70sthrowback for a chance to win. We’ll choose weekly winners to receive a Mayesh apron and be featured on our Instagram page! Have fun, be creative, and good luck!

 

P.S. Be sure to review the rules below. A few details to point out: you can submit up to 10 pictures per entry period; if selected as a winner you have 24 hours to get us your address to receive your apron.

 


 

OFFICIAL RULES

Void outside the 50 United States, District of Columbia and where prohibited. Do not proceed to enter if you are not at least 18 years of age, a legal resident of, and located within, one of the 50 United States, or the District of Columbia and have a web-enabled mobile device, wireless service plan and the Instagram application at the time of entry. By participating, you agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final in all matters relating to this contest. This contest is in no way sponsored, endorsed or administered by, or associated with Instagram. By entering this contest, you understand that you are providing your information to sponsor and not to Instagram.

NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT INCREASE YOUR ABILITY TO WIN.

CONTEST PERIOD: The Mayesh Wholesale 40th Anniversary Seventies Inspired Challenge (“Contest”) begins at 12:01 a.m. Central Time (“ET”) on 10/8/18 and ends at 11:59 p.m. ET on 10/28/18 (“Contest Period”). The Contest Period will be divided two (2) weekly entry periods (each, an “Entry Period”), as detailed below:

 

Entry Period 1: Begins 12:01 a.m. ET on 10/8/2018 and ends 11:59 p.m. ET on    10/14/2018.

Entry Period 2: Begins 12:01 a.m. ET on 10/15/2018 and ends 11:59 p.m. ET on    10/21/2018.

Entry Period 3: Begins 12:01 a.m. ET on 10/22/2018 and ends 11:59 p.m. ET on    10/28/2018.

 

SPONSOR:  Mayesh Wholesale Florist, 5401 W 104th Street, Los Angeles, CA (“Sponsor”).

HOW TO ENTER:  During the Contest Period, using your web-enabled mobile device, launch the Instagram Application and follow Mayesh Wholesale Florist on Instagram. You can search “mayeshwholesale” in the Instagram application or visithttps://instagram.com/mayeshwholesale/ in an internet browser to locate and follow@mayeshwholesale. Then, using your mobile device, capture and upload to Instagram one (1) Seventies inspired floral design photo, and include the hashtag #mayesh70sthrowback, along with tagging @MayeshWholesale to receive one (1) entry (“Entry”) into the applicable Entry Period. There is no cost to enter. Entries generated by script, macro or other automated means or practices, or by any means which subvert the entry process will be void. All Entries must be received by the end dates and times above to be eligible for the applicable Entry Period. An Instagram account is required to enter this Contest and is available for free at https://instagram.com/.

Note:  You must have a wireless service plan for your web-enabled mobile device with your wireless service provider and a device that supports the Instagram application to enter this Contest.  Data rates may apply. See your wireless service provider for pricing plan details and capabilities.

ENTRY REQUIREMENTS: Entries may not contain, as determined by the Sponsor, in its sole discretion, any content that:

• is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;

• promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous;

• promotes any particular political agenda or message;

• is obscene or offensive; endorses any form of hate or hate group;

• defames, misrepresents or contains disparaging remarks about other people or companies;

• contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, except for Mayesh Wholesale Florist elements which may only be used for this Contest in accordance with these Official Rules);

• contains any personal identification, such as personal names or e-mail addresses;

• contains copyrighted materials owned by others (including photographs,sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), except for Mayesh Wholesale Florist elements which may only be used for this Contest in accordance with these Official Rules);

• contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission;

• contains any individual other than the entrant, without permission;

• communicates messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate; and/or

• violates any law.

Entry must be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity.  If the Entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the Entry, any and all releases and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the Entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Entry null and void.  By submitting an Entry, entrant warrants and represents that he/she and any persons appearing or who are identifiable in the Entry consent to the submission and use of the Entry in the Contest and to its use as otherwise set forth herein.

By submitting an Entry, entrant acknowledges and agrees that Sponsor may obtain many Entries in connection with this Contest and/or other promotions staged and/or promoted by the Sponsor, and that such Entries may be similar or identical in theme, idea, format or other respects to other Entries submitted in connection with this Contest and/or other promotions sponsored by the Sponsor or submitted for other reasons or other materials developed by the Sponsor. Entrant waives any and all claims entrant may have had, may have, and/or may have in the future, that any Entry and/or other works accepted, reviewed and/or used by the entrant may be similar to his/her Entry, or that any compensation is due to entrant in connection with such Entry or other works used by Sponsor.

By submitting an Entry, entrant hereby grants permission for the Entry to be posted on Mayesh Wholesale Florist’s Instagram (https://instagram.com/mayeshwholesale/OR @mayeshwholesale) or other Sponsor websites or social media pages. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting of any Entry and reserve the right to remove any posted Entry for any reason and at any time.

By submitting your Entry, you agree that your Entry conforms to these Official Rules and that Sponsor, in its sole discretion, may disqualify your Entry for any reason, including if it determines, in its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion.

LIMIT: Ten (10) Entries per person and per Instagram username per Entry Period. Entries received from any person, Instagram username in excess of the stated limitation will be void. You may only use one (1) Instagram username to enter this Contest.

ELIGIBILITY: This Contest is open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older, who have a web-enabled mobile device, wireless service plan and the Instagram application at time of entry. Employees of Sponsor and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest  and each of their respective parents, agents, affiliates, subsidiaries, and advertising and promotion agencies, and their immediate family members (regardless of where they reside) or household members, whether or not related, are not eligible to enter or win. “Immediate family members” shall mean spouses, parents, step-parents, children, step-children, siblings, step-siblings, and their respective spouses. “Household members” shall mean people who share the same residence at least three months a year.

WINNER DETERMINATION: Weekly Winners: Within three (3) business days of the end of each Entry Period, all eligible Entries received by Sponsor for the applicable Entry Period will be judged by a panel of Mayesh judges.

WINNER NOTIFICATION: Potential winners will be notified via Instagram using an @username reference.  Each potential winner will be required to send an email including his/her full name and mailing address to the Sponsor via the designated email address within twenty-four (24) hours of notification. If prize notification is returned as undeliverable, Sponsor is unable to contact a potential winner or a potential winner is not in compliance with these Official Rules, prize will be forfeited and, at Sponsor’s discretion, a runner-up winner may be notified.

PRIZES (2): WEEKLY WINNER PRIZES (2 total, 1 per Entry Period): A Mayesh apron; Approximate Retail Value (“ARV”): $5.00.

Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer a prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. The awarding of the prize is contingent upon full compliance with these Official Rules. All prize details are at Sponsor’s sole discretion.

PRIVACY:  When you enter the Contest, we may collect personally identifying information about you, including your name, Instagram username and email address. Your information will not be sold or rented to third parties. Incomplete Entries are void.

LICENSE FOR USE OF ENTRIES: By submitting an Entry, each entrant grants, and represents and warrants that the entrant has the rights and authority necessary to grant, Sponsor an irrevocable, non-exclusive, fully sub licensable license and right to exploit, edit, modify, and distribute the Entry and all elements of such Entry, including, without limitation, the photo, hashtags, descriptions or comments and/or the likenesses of any persons or locations embodied therein, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.

RELEASES:  By participating in this Contest, entrants agree to release Sponsor, Instagram and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest and each of their respective parents, agents, affiliates, subsidiaries, advertising and promotion agencies, and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, in whole or in part, directly or indirectly, from participation in this Contest and/or acceptance, use or misuse of any prizes (or portion thereof).

OTHER: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, undelivered, garbled or misdirected Entries, photos, comments, descriptions or hashtags; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of Entries, photos, comments, descriptions or hashtags, the announcement of the prizes, or in any Contest-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to entrants’ or to any other person’s computer related to or resulting from participating in this Contest or downloading applications or the use of the website.  Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of these Official Rules. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this Contest if the Contest is compromised by virus, technical corruption, non-authorized human intervention, or any other causes which, in the sole discretion of the Sponsor, corrupt or affect the administration, security, fairness, proper play or integrity of the Contest. In the event of cancellation or termination, Sponsor reserves the right to select the potential winner(s) for the applicable Entry Period and/or prize level in a random drawing from among all eligible, non-suspect Entries received prior to date of cancellation or termination using the judging processes detailed herein. In the event of a dispute regarding entry, Entry will be deemed made by the authorized account holder of the Instagram account associated with the Entry and he/she must comply with these Official Rules.  The authorized account holder is the natural person who is assigned the Instagram username by Instagram. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE  LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH INDIVIDUAL AND RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

Except where prohibited by law, entry constitutes permission to use each entrant’s name, hometown (city and state), voice, biographical information, likeness, photograph and any statements regarding this Contest in all media now known or hereafter discovered, for any purpose, including without limitation, in connection with, and to promote, market or advertise, the Contest, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winner’s list, if applicable. Contest is subject to all applicable U. S. federal, state and local laws and regulations. Winners may be issued an IRS 1099 tax form in the amount of the prize retail value as stated herein.

 

You’re Invited: 40th Anniversary Celebration

Mayesh 40th Anniversary Celebration

 

As many of you know, this month we are celebrating our 40th Anniversary! We’ve talked about it here and there throughout the year, but October 1st, 1978 was the official first day we owned the company, so the real celebrations begin now!

While we’ll have some fun things going on throughout the month, it’ll all lead up to our 40th Anniversary Celebration on Wednesday October 31st! We know, we know… it’s the same day as Halloween. But hear us out! In honor of 1978, we’ll be throwing a 1970’s Throwback Themed Costume Party… so, it basically works out perfectly since you’ll already be dressing up, right?

The party will take place at your local branch during their regular hours, and refreshments will be served. So get ready to boogie back to 1978 with us as we celebrate forty amazing years as a company!

 


 

 

WHEN: Wednesday, October 31st

 

WHERE: Your local branch

 

WHAT: Mayesh’s 40th Anniversary 70’s Throwback Celebration

 

 

Mayesh 40th Anniversary Celebration

 

Florist Software Comparison Update

 

A few years back, we compared seven software programs on the market to help run your business, and are still getting questions and responses to the article years later! Well, in this day and age, we all know how quickly technology advances, so we thought it was about time to do an update.

We’ve narrowed it down to four of the most popular florist-specific programs from our original article, giving you updated features, images and more. If you’re in the market for something to help streamline and organize the business side of your company, we hope this helps in your research and determining the best program for you!

You probably know by now we have a partnership with Curate and think they’re awesome, but we wanted to be sure provide information on all available programs because we know not everything is a one-size fits all! Plus, we’ll never pass up the opportunity to make a fun infographic 😉

 

Florist Software Comparison At-A-Glance

 

 

Curate Floral Design Software

(formally known as StemCounter.com)

 

Florist Software Comparison Curate   

 

Features:

 

  • Creates instant professional, customizable, mobile responsive digital proposals that clients can view, pay, and sign all on one page
  • Integration: The famous Mayesh library, Quickbooks Online, Outlook calendar, Google calendar, Stripe, Xero
  • Drag and drop from Pinterest
  • Printable recipe sheets with notes and photos for each arrangement
  • Automated stem counting
  • Automated shopping lists and the ability to merge multiple shopping lists
  • Creates profile for each client with any contact notes as well as events connected for recurring clients
  • Event templates to quickly create a new event
  • Multiple markups for different events or arrangements and multiple tax rates
  • Multiple Currency / Date Preferences for International Users
  • Rental inventory notifications and search bar
  • Manage Cost of Goods Sold (COGS) to help price for a profit
  • Custom branding
  • Payment scheduling, recording and processing

 

Florist Software Comparison Curate

 

Florist Software Comparison Curate

 

Florist Software Comparison Curate

 

Florist Software Comparison Curate Florist Software Comparison Curate Florist Software Comparison Curate

 

To get more information on Curate, click here!

 

 


 

Details

 

  Florist Software Comparison Details

 

Features:

 

  • Software exclusive to floral & event design professionals
  • Custom Branding, Worksheets & Proposals accessible on any device
  • 2 Authorized Users included; additional users available
  • Automated Payments, Scheduling & Invoicing with e-sign confirmation and storage of signed documents
  • Easy Event duplication (and/or Event Templates) with roll-back feature to previous contract versions
  • 40 Designer Proposal Templates available which sync with image libraries and worksheets
  • Drag & Drop Recipe Builder to automate pricing, stem-counting, and availability
  • Multiple markups & tax options for products, services & labor
  • Printable Recipe Sheets, Delivery & Pick Up Lists
  • Color Tools: Select, identify & create the perfect color combinations
  • Wholesale integration for automated ordering
  • Education: Video Tutorial Library, Details University Courses & Online Community
  • Multiple Currency for International Users
  • Integration with leading financial institutions & other apps – coming soon!
  • CSV Downloads available

 

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

Florist Software Comparison Details

 

 

If you’re interested in signing up for Details, be sure to use the promo code: mayesh2018 for a 7 day free trial of Details and 10% off your subscription.

Go to:  https://app.details.flowers/users/sign_up to register for your account.

 

 


 

 

Lobiloo

 

Florist Software Comparison Lobiloo   Florist Software Comparison Lobiloo

 

Features:

 

  • Create custom floral designs with a simple drag & drop interface. Saves price per stem as well as the ability to upload rental items & hard goods, and florist’s personal floral galleries
  • Track clients through the pending to active stages (including payments and communications), save client images, and easily communicate with imagery to client
  • Ability to upload any props, linen images, tables, etc., to make applicable for full event planning as well as floral design
  • Browse and search an expansive flower library by color, season and type
  • Estimate theme builder and zero co-branding so your invoices fit your brand exactly (fonts, images, colors, and more)
  • Branded, payable invoices with direct deposit to your bank account that encourage clients to pay you on time
  • Custom “request a quote” lead forms for your website that generate new estimates for you automatically
  • Import wholesale pricing directly for easy cost-out and margins calculations

 

 

Florist Software Comparison Lobiloo

 

Florist Software Comparison Lobiloo

 

Florist Software Comparison Lobiloo

 

Florist Software Comparison Lobiloo

 

Florist Software Comparison Lobiloo

 

 


 

Ularas – Event Florist Software

 

 

Florist Software Comparison Ularas  Florist Software Comparison Ularas

 

Ularas is template based for painless document creation. Customize Proposals, Contracts, Email letters etc. On-the-fly adjusting is simple and fast.

 

Features:

 

  • Customize. No two Ularas proposals look alike.
  • Write recipes easily with our drag and drop system. Copy/Paste/Save features save clicks = time
  • Save written recipes for future use when on-trend styles repeat through the season
  • Producing multiple events in a weekend? Order for all events, simultaneously, in one screen for total transparency
  • Not a numbers geek? We have you covered! Ensure profitability on every event with our simple margin management tool
  • Ularas is an international solution for designers around the world
  • Control your own flower library pricing to guarantee profit accuracy all year
  • Markup different types of product at their unique rates and adjust simply
  • Track in real time each vase, votive, and drape with our fully integrated *Rental Inventory system. *Additional fee applies
  • Take payments automatically with our integrated payment partner WePay

 

 

Florist Software Comparison Ularas

 

Florist Software Comparison Ularas

 

Florist Software Comparison Ularas

 

Florist Software Comparison Ularas

 

 


 

 

While these four programs are specific to floral designers, there are other programs available that are designed for creative fields in general that might fit your needs better! We have many customers who use and swear by Dubsado and HoneyBook, so take a look at those if you’re looking for something different than the above featured programs.

 

And if you’re already using one of these, let us know about your experience in the comments below!

 

Two Reasons Why you Should Stop Asking: “How much would you charge for this?”

 

Today we’re excited to have Curate’s Ryan O’Neil on the blog discussing a somewhat taboo topic in the industry: pricing!

 


 

If you’re on any florist forum, you’ve seen the post. It’s a gorgeous photo that some client has pulled from the underbelly of Pinterest along with a quick question,”How much would you charge for this?” If you’ve ever asked this question, there’s a high chance that the answers to the post hurt your business more than it helped. It’s time to stop asking, “How much would you charge for this?”

 

I get it. In our consults, we speak to florists every day who see arrangements and know exactly what they should cost. At the same time, occasionally they come up against a particular arrangement that’s a bit outside of their wheelhouse, and they have a bride who wants her proposal NOW, creating the need to ask other florists, “how much would you charge for this?” Even though I understand it, here are two reasons why you should stop asking it:

 

1. Your pricing should be based upon the item

 

Any time that you are quoting an item, you are always basing it off of the fact that you should be making adequate profit off of the supplies and the labor going into it. More flowers = more money. More expensive flowers = more expensive item. You’re going to want to “stem count” the item and determine how many of each type of stem you’ll want to add.

In years past, it’s been much more difficult to do these calculations since they had to be done manual. Luckily, technology has made this easier through tools like Curate.

 

2. Every florist has a different markup

 

It’s pretty simple. Everybody is different. Our experience of talking to thousands of florists has led us to believe that there is no industry standard markup on floral work. It seems like the easy route is to find out what others are doing but the reality is that their profit margins and needs are likely so much different than what yours are.

On one particular post, I saw a florist ask for help pricing an arrangement, and someone from a completely different country gave the price they’d charge — In their own currency without even mentioning it. The USD to AUD conversion rate is 1.25, so that poster was getting information that was over 25% incorrect in the simple currency value.

What one florist in South America would charge for an arrangement will not be profitable for a florist in the U.S. because the markups they use are going to be very different, as will the cost they’re being charged by their wholesaler. To ask “What would you charge?” is to neglect a very foundational part of florist business practices which says you should do what is most profitable for your business.

 

Need help figuring out what your custom floral markup should be? Check out our markup calculator.

 

Download The Free Markup Calculator

 

 

So how should you approach the situation?

 

There are some arrangements you see and can easily identify a price point for. Undoubtedly though, there will be a time when you come across an image from a Pinterest bride that has you stumped on what to charge. Rather than asking a florist friend what they would charge, ask them how they would go about calculating a price for the arrangement. Maybe they know that a extravagantly large floral arch over a mansion entryway will take three experienced helpers more than two hours to set up and you’ll need to factor in that additional labor. They could simply tell you to charge $2,000 for the installation because you asked for pricing help. Instead, they can tell you what to factor in. And if you don’t have experienced helpers, you’ll know to factor in a little bit more on the labor side for an extra set of hands or extra hours spent on the arrangement to make the arrangement more profitable, rather than charging $2,000 and barely breaking even or, worse, losing money on the arrangement.

Similarly, if you’re ever asked how you would price an arrangement, turn the conversation around to how you would calculate the price for the arrangement. What’s the base price you’re getting from your wholesaler? What’s your floral markup? Your hardgood markup? Your labor markup? Are you building labor costs into the arrangement or tacking it on at the end of your proposal? There are many parts to consider when pricing an arrangement that you should break down when explaining how you came to your suggested price.

 

This is why Curate was created in the first place. Stem counting is an incredible headache, especially with more complex creations showing up on Pinterest. If you’re wondering whether a software could help, we’d certainly love to do a personalized consultation to hear about your business and see if we can help. Let’s chat.

 

 

Learn More

 

 

Mayesh Design Star Charleston Workshop Recap

 

The year is flying by, and although we have only one workshop left in our 2018 Mayesh Design Star workshop series, we still have our past three workshops to recap!

 

First up: CHARLESTON

 

Our May Charleston workshop was just featured on Botanical Brouhaha, but there are so many more beautiful photos we just had to share.

The workshop was held at The Cedar Room, a dreamy venue located in Charleston’s historic Cigar Factory. With white washed brick walls, tall windows and as much natural light as you could possibly hope for, this venue was more than perfect for our spring inspired workshop.

 


 

DAY ONE

 

As with our Miami workshop, we started the workshop Monday evening with a networking event. The students enjoyed appetizers and wine while meeting one another and watching presentations from Ryan O’Neil of Curate & Jodi Duncan for Design Master. Following their educational presentations, Kaylee discussed the important role mood boards play in her design process, and had each student create their own as a way to help define their style. Everyone – the Mayesh team included! – then went around and wrote a descriptive word next to each mood board, leaving each student with a long list of words to help articulate their style in five words. This exercise was a great way to get the students thinking about their unique styles and coming into day two with more intention.

 

 

 


 

DAY TWO

 

Day two was all about design. Kaylee and her assistant Jamie led the students in a group installation activity. When the students arrived, the ceremony was set up with a simple, bare arch and two large urn arrangements to show one option for a ceremony set up. Then, as a class they created the second ceremony option: a lush floral arch and aisleway installation using spirea, garden roses and peonies.

Following the installation, Kaylee demonstrated how she creates her signature bridal bouquets. The students then designed their own bouquets, finished off with gorgeous silk ribbon from Adorn Company and photographed with local model Hilary Rose.

 

 

Workshop Credits:

 

Taught by Kaylee Young of Flourish by Kay
Photography: Nicole Clarey Photography
Venue: The Cedar Room
Rentals: Ooh! Events
Ribbon: Adorn
Model: Hilary Rose
Dress: Fabulous Frocks Bridal
HMUA: Pampered & Pretty

 

Workshop Product Sponsors:

 

 


 

To learn more and reserve your spot in our LAST workshop of the year in Salt Lake City, click here!

 

Interview with Good Seed Floral

Good Seed Floral Design Mayesh Takeover

 

This week Good Seed Floral took over our Instagram feed & flooded it with beautiful images, but what really stuck out was their passion that shone through, not only for flowers but also for inspiring others by keeping it real and sharing their experiences — the good & the bad! Keep reading to learn even more about these two friends turned business partners and how Good Seed Floral came to be!

 


 

So tell us the story of Good Seed Floral… when & how did you both end up in the floral industry?

We feel like our story is so typical in the wedding floral industry! Basically we fell into it very organically- a lot of our close friends were getting married in 2012 (the year we graduated from college) and none of us had money for gifts/floral design so we ended up arranging the flowers for them! At first it was fun, but by the end of the summer we were obsessed and when one of the weddings was featured in Eugene Wedding Magazine we knew we had to go for it. Both of us have a background in art and finding a way to express that felt very natural.

 

What are your individual design styles, and how have you meshed them together to create the Good Seed aesthetic?

We are both drawn towards a garden, textural, wild/romantic style of design. And although our styles have both grown a lot in the past 6 years, we have stayed consistent with what we love. I would say Taylor brings more of the wild, textural side of our brand and I (Joanna) bring the more airy, romantic side. Together this is the epitome of our creative style!

 

Good Seed Floral Design Mayesh Takeover

 

Tell us what it’s like to work together! What are some of the challenges you face having a business partner in a creative industry, as well as your favorite parts about it?

Taylor and I were friends before the business started and we have found it to be the biggest blessing to own a business together! It’s fun to celebrate victories with someone we truly care about- beyond the business and see how it’s impacting our families + futures together. It’s amazing to know that even if Good Seed went away, we would still have that. Being 100% honest and transparent is the biggest thing we have to remember. It’s easy to let little things build up and create bitterness, but as soon as we’re honest (over a bottle of tequila most of the time haha) everything is better. It’s honestly a lot like a marriage in that way! We also have to make sure we make time to just be “friends” because it’s so easy to let our business always come first.

 

Good Seed Floral Design Mayesh Takeover

 

Your Portland-based studio also takes weddings in Austin, TX. How did that come about, and what is it like offering your services in two different states?

So we started doing weddings in both Austin and Portland about two years ago- one half of Good Seed (Josie) moved down there after her husband got a job and started networking + marketing to brides. We don’t take as many weddings down there, but since the seasons are so different it’s great to be able to get more November- April weddings if we want! Basically Josie lives down there for half of the year, then she and her husband come up to Oregon for the summer wedding season here! We are thankful to have friends in Austin who let us use their studio. It’s been so fun to do weddings in both places and experience the different cultures of each area!

 

We all know being in the wedding industry isn’t easy, but there’s always that something for each of us that keeps us in. What keeps you going and motived to live that flower hustlin’ life every day?

Ah! So many things! I feel like we have to have these things at the front of our business in order to keep our love for what we do alive for sure. First, our couples! Investing in our couple’s stories and their love for each other + being able to be a part of that is so so amazing. We are both so passionate about marriage and the beautiful picture of commitment that it is. There’s nothing better than getting to reflect that in our designs. Second, collaborating with other creatives! This feeds our souls and is one of the best parts of the industry in our opinion. Community is super important to us! The third thing that keeps us going is the ability to pass on our love of floral design + the confidence to express oneself creatively. Teaching is a recent passion, but it’s amazing to see our students thrive and gain confidence.

 

Good Seed Floral Design Mayesh Takeover

Good Seed Floral Design Mayesh Takeover

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, be it social media or business organization? Instagram counts (ha!) but if there’s anything else you’re using we’d love to hear about it!

Our favorite florist tool that we discovered recently is a rose stripper that saves us SO much time!! Stripping roses is pretty much the worst so when we discovered this we were so excited. It’s called the Hinged Stem Stripper and I know you can get them online! Another favorite are these clippers we get on Amazon called Sakagen Hand Creation Flower Scissors. They are the cutest and soooooo sharp. For business organization, we literally could not do anything without Honeybook. It SAVED us this year!

 

You recently hosted the first Floral Gathering which we posted about, and I absolutely love the collaborative nature of the industry right now… it wasn’t always that way! Can you speak to the floral community in Portland, and why you decided to host that event?

Yes!! The Portland flower community is seriously the best. We are each other’s biggest cheerleaders. I know when we’re having a rough day + say something about it we will have so much advice/encouragement/love pouring in. And from people who get it, which means so much more. Having that from the people around us who are supposed to be our “competition” is incredible. We wanted to reflect that with a day of creativity and design (and good food!). Together with Brier and Ivy we got to bring together so many amazing florists and create just for ourselves. And then we got to relax and enjoy it. It was the most beautiful, refreshing day.

 

Good Seed Floral Design Mayesh Takeover

 

Alright, you knew it was coming! Favorite flowers?

HA! The hardest question. It’s always rotating depending on what’s inspiring us, but right now it’s spring flowers like Spirea, foxglove, iris and Japanese anemone. They are so lush and romantic, but also fun and textural which is our jam!

 

What trends are you seeing start to emerge in the world of floral design right now? And are you a fan of said trends?

Right now, we’re seeing a lot of color trends for next year- mainly rust reds and copper. Which we LOVE! We had a good amount of weddings in the last year or two with neutrals and burgundy and while we love those colors, it’s nice to push ourselves creatively with different palettes. Working with flowers is a lot like painting to us.

 

Good Seed Floral Design Mayesh Takeover

 

What is one piece of advice you’d go back and tell yourselves during your first year as floral designers?

“Take yourselves seriously!” I think we struggled with feeling confident and like we were “real” florists in the beginning because we were self-taught. We looked around and felt like everyone else had it together but us. And while we had a lot to learn, we’ve realized that no one has it all together! We are all on a journey and giving yourself credit, even in the beginning, for being an artist and honoring that is so important in the creative industry. You have something that no one else has! Be open and humble, but have confidence in yourself + know your worth.

 

Good Seed Floral Design Mayesh Takeover

Good Seed Floral Design Mayesh Takeover

Good Seed Floral Design Mayesh Takeover

 

Thank you so much for having us on your blog!! We are honored to have this opportunity.

 

www.goodseedfloral.co

 

@goodseedfloral

 

hello@goodseedfloral.co

 

 

Beyond the ‘Gram: Collabs are Fab

Beyond the 'Gram The Flower Industry IRL

 

The much anticipated part three of Shelley Ander’s blog series is finally here! If you haven’t read her two previous posts, make sure you catch up first!

 


 

A long time ago, in a floral galaxy far, far away… there was battle raging on. It was US and THEM… THE COMPETITION. If you owned a florist or floral design company, any other florist around was your adversary. If you spied them at the floral market you nodded, smiled your polite hellos, threw shade, coveted their flower cart and kept on moving. You envied their progress and knowingly applauded their downfall. You may have even pulled a Katy Perry and tried to lure their employees away. No? Oh wait. Was that just me?

 

Oh, who are you kidding Miss Polly Perfect, we’ve all been on that dark side and it ain’t good… In the old days, you stayed on your side of the fence and they stayed on theirs. That was the American Way! Old school florists, you know who you are and what I am talking about.

 

I jest, but it was kinda true. Now don’t get me wrong, you had your florist friends and you may have shared designers, but they were in other cities. The further away from your zip code the better your friendship, and if they were in another state you were practically besties! We were a protective lot back then. There was more than enough business to go around, yet we did not like sharing it very much.

 

All of that is changing. And it has never been more apparent than right now. The newer generation of floral designers (female in particular) have reached an almost zen-like community of inclusion and sisterhood. I see this every day here at Mayesh. Where people barely spoke or acknowledged each other, they are chatting and discussing each others’ carts, the events they are working on and more importantly they are working together. Collaborating.

 

In today’s environment there is much more of a willingness to work together. A new collaborative spirit amongst our designers, new and old. I see more and more of them at our locations chatting, sharing notes and networking than in the past. There is more of a sense of camaraderie. The US is the florist, the THEM the consumer. We are all in this thing together. With the world shrinking due to social media exposure and constant internet access, it is changing the face of the floral landscape for everyone. There is even more competition than ever before, yet there is more collaboration than ever before.

 

A few years back I owned a flower shop. Actually, I have owned two. The first in Dallas, TX in my early 30’s during those floral days of yore. My second was a shop located in the Arts District of Downtown Long Beach. A grungy, bohemian landscape full of millenials, coffee shops and a bootstrap spirit where I had a dream of opening a eco-friendly shop that carried organic or locally grown flowers, upcycled and repurposed vases, and art. My landlord and amazing Oklahomian named Roni Skeen took a chance on me and Primal Flower was born.

 

 

Beyond the 'Gram: The Flower Industry IRL

 

 

After practically starving the first year, things started falling into place for my business. People loved my concept and it was really taking a hold in Long Beach. It was early into my second year when I had a lovely email exchange with the very popular, Southern California floral designer and Long Beach native, Megan Grey from Honey and Poppies. One of the originals in the early garden revival movement and exquisitely talented.

 

 

Gorgeous work from Megan Grey | Photography: This Modern Romance

 

I had apparently sent an acquaintance of hers flowers. The young lady’s husband had ordered them from me after finding me online. Megan had seen the flowers and was blown away by them and wanted to know where they had come from. I was so very flattered; of course I knew who she was and was a fan. At the time there were no retail shops in Long Beach doing quite the throwback lush garden look that I was getting known for. Remember that magazine article about Saipua? I had really loved that she had brought that look back and I was fully on board bringing it to my new community in Long Beach. What really impressed me was Megan’s kindness and willingness to reach out to me, someone who could be looked at as her new competitor in town. Well if you could call me that… let’s just say that Megan Gray is in a league of her own. Okay, I say I was impressed… more like shocked.

 

Beyond the 'Gram: The Flower Industry IRL

The design Megan saw & loved from back in my Primal Flower days!

 

But it was one of the first signs of many that I would start to see with this newer generation of florists that I had not really experienced as much with my generation of florists. Not being threatened by each other and a willingness to collaborate and work together. She would send weddings my way when she was not available and I was very appreciative.

 

Collaboration is not necessarily new. Flower shops and florists have for years networked and worked together. I have many times freelanced and helped my flower friends over the years with their weddings and events. I have gone back and worked with former employers and helped them from time to time when the needed an extra hand. But in general, most shops kind of kept a respectful and not always friendly but definitely competitive distance from each other.

 

So what gives now? Why the change?

 

Florists are finding that they need each other as sounding boards and mentors. There is a huge community of online floral chat groups on Facebook alone. You can get support and questions answered from your peers. Things that you may have needed help with but were too embarrassed to ask before. Or maybe you are just super stoked and proud of something you just created and want to share it with your peers. It’s great getting honest feedback.

 

Holly Chapple started Chapel Designers, “an international collective of wedding and event floral designers. The organization not only educates, supports, and mentors creatives, but also encourages the individual designer to be his or her most authentic self.“ And there are great florists blogs out now like Flirty Fleurs and Debra Prinzing who writes a blog and published a book about the slow flower movement.

 

Forming strong alliances with your contemporaries makes smart business sense, especially in this type of business which is heavily dependent on artistic design. Finding a few good florist friends whose work you value and trust to help you out in a pinch during an illness or unexpected family emergency or god forbid an unforeseen tragedy is worth its weight in gold.

 

Another added benefit is continuing education. We are all in a constant state of learning and this strange little business we have all found ourselves often times floundering in has not given us any floral training. Some of us have worked in shops for many years. Some of us have started our own businesses from scratch and are very self taught. Some have gone through the entire AIFD process and gotten certified. But unless you work with other designers of many different degrees of experience and skill level you really are limiting yourself.

 

A new trend we have seen explode in the past couple of years are individual mentoring sessions and workshops. Mayesh has its own Design Star and does a traveling workshop series that promotes continuing education as well as a video series. Many florist now do workshops, and while not necessarily a new thing, the way they are being done and promoted is new. In the past you just showed up at your local flower shop and took a class, and maybe refreshments were served.

 

Our Miami Mayesh Design Star workshop, led Kaylee Young of Flourish by Kay 

 

Now it is an event with sponsors and floral bling. You could walk away with a swag bag of goodies from many different vendors. One-on-one mentoring is relatively new as well. I visited with the wildly popular Rachael Lunghi from Siren Floral Co. during one of her workshops. She is based here in San Diego and hosts many workshops. She also has many florists who fly from all over the country to visit with her to learn her special mojo during paid mentorships. Her classes are always full of hip women: young and mature, newbies and OG’s who want to learn from this magical, ethereal young lady.

 

 

Beyond the 'Gram The Flower Industry IRL

Beyond the 'Gram The Flower Industry IRL

Beyond the 'Gram The Flower Industry IRL

 

 

In the past you could barely get your fellow floral designers, manager, head designer or contemporaries to teach you anything so great was the fear that they would steal something from you… your talent or your clients. Not so much anymore.

 

I recently interviewed the enormously talented and very lovely Carla Kayes owner of Carla Kayes Floral Design in Temecula about the recent trend with the newer generation of florists’ more collaborative spirit: “I feel like I have gained so much by helping somebody else because everybody does something different, and they possibly do something more successfully or more efficiently than what you do.” She also adds that “ten years ago it was a different story, things were ugly. Now people work together and it makes everyone better, we all get better when we share information and knowledge.” Carla should know, she has had one of the most successful rebranding campaigns of recent memory and a lot of it had to do with her willingness to learn from and work with her newer contemporaries.

 

 

Beyond the 'Gram The Flower Industry IRL

Beyond the 'Gram The Flower Industry IRL

 

 

This also helps create a united front when it comes to pricing strategies, something florists have always struggled with. If everyone is on the same page and and keeps pricing transparent and open, it helps with consumers who are price shopping. I have heard from several of my clients who have told me that because of the open, collaborative nature of their relationships with other wedding florists and shops that when they are price shopped, they all can discuss it… “oh yeah, that bride hit me up too.” At least they can feel confident that they are being chosen for their work and not just because the were the cheapest.

 

With the explosion of one-on-one mentorships, workshops and webinars there are more and more ways to learn and work as a florist these days. Don’t be afraid to reach out to a florist you admire and ask about networking or freelancing for them.

 

 


 

 

A few tips that are helpful and will give you major cred in the business::

 

 

  • Always be respectful of their work. Absolutely ask permission to photograph any work that you are doing for them. It is their intellectual property.

 

  • Always tag them and request permission to use any photos of said work on social media.

 

  • Do not post their work as your own… yes it has been done countless times. (I have been a victim of this)

 

  • Respect their neighborhood, find your own area or zip code to work in that doesn’t cause a conflict of interest. For example don’t host a workshop or event a street over from your friend’s flower shop.

 

  • Have integrity! Never try to steal a client out from under your florist friend.

 

  • Be inclusive. When holding events, or group get togethers always try to invite or include flower friends in your network. The floral world is a small world and news travels fast! #nofrenemies

 

  • Don’t steal staff from another flower friend. Did Katy Perry and Tay Tay not teach us anything? Flower feuds are not any prettier.

 

  • Make sure you are there to work and not just there to get a free “workshop” out of your chosen florist. It’s okay to fangirl, but have integrity here too. Keep the million questions and digging into vendor secrets to yourself. People have worked hard to get where they are and you baby florist, need to learn how earn your stripes too. You will be much more respected and asked back in the future. They will see right through your shenanigans. Sign a non-compete in these instances.

 

  • Above all, do unto others as you would have done to you.

 

 

#beyondthegram , Beyond the 'Gram , Shelley Anders

 

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