AIFD2012: Shine – A Journey Toward the Light

As many of you know, Mayesh attended the AIFD Symposium.  For years, we would attend for the Partners’ Expo, but this year my team attended the educational sessions and boy did we have fun!  Not only were we exposed to some great design and inspiration, we met so many wonderful people!  We also captured some great video and I have a ton more to blog about, so be sure to stay tuned! First up is “Shine”!

As soon as I entered the auditorium to watch Marie Ackerman AIFD PFCI AAF present “Shine – a journey toward the light”, I knew it was going to be fun.  They handed everyone with a tiny flashlight with a card that had a QR code on the back.  Yeah, the nerd in me was already head-over-heals before the show began! (P.S. all of the flowers that you see were provided by Mayesh!)

Marie Ackerman AIFD PFCI AAF


Imagine: How Creativity Works” by Jonah Lehrer

Marie kicked off the session by discussing creativity.  Among other things, she brought up the book “Imagine: How Creativity Works” by Jonah Lehrer.  I got all giddy again, because I read the book too and LOVED it!  Seriously, go out to get it or download it today.  It is so interesting – learn from some great case studies on Bob Dylan, Shakespeare, 3M, Pixar, and much more.  There is a bunch of information about the actual science on how brains work, which made me a little sleepy, but overall the book was great!


Next, Marie discussed color and some trends in floral color – achromatic color (blacks, whites, and grays), neon, and the chartreuse and tangerine color combination.

floral color trends

achromatic flower color neon flower colorsneon trendchartreuse and tangerine floral color combination  DSCN1770  

The next trend that Marie showcased was “bling”.  The model came out holding the giant jeweled bouquet created from a metal hanging basket and over $1000 of sparkle!

jewelry bouquet

Another fun topic was the “Butterfly Effect” or chaos theory which goes something like “could a butterfly in one hemisphere flap its wings and cause a hurricane in another hemisphere?”.  Marie create a design inspired by the butterfly effect and to symbolize AIFD:

butterfly effect floral design


The design below is a circular floral arrangement created with loops of flat cane, yellow mini callas and a ball of carnations.  It was inspired by Ralph Waldo Emerson’s quote “Our life is an apprenticeship to the truth that around every circle another can be drawn; that there is no end in nature, but every end is a beginning; that there is always another dawn risen on mid-noon, and under every deep a lower deep opens.”

circular floral arrangement

This next design containing 120 stems of white oriental lilies and sticks represents words that pierce your soul.  Your words can change someone’s life:

oriental lily flower design

And this fun pallet box is fun because once you lift off the lid, the sides fall down and expose a floral design inside.

pallet box design       flower design inside pallet box

I feel like that I’m not doing Marie’s presentation any justice.  It truly was inspirational and I was teary-eye at many points.  It was definitely a great start to start the sessions! 

Marie Ackerman AIFD PFCI AAF

Remember to check back because I will be blogging about our entire 2012 AIFD Symposium “Caliente” experience!
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Tags: aifd,symposium,caliente,marie ackerman,inspiration,creativity

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