It is here! WF&FSA tasked its Marketing Committee, which included yours truly and Ben Powell among others, to create a marketing toolkit for you … our customers … florists. So we created a guide that reviews all things marketing from social media to guerrilla marketing and everything in between. Looking for #hashtag ideas, want to try an out-of-the-box campaign, just want to know how to get started using Pinterest? No problem. Wholesale Florists across the country want to help and this is a start of providing that type of help.
The toolkit covers the following topics:
- Social Media
- Broadcast Media
- Print Media
- Opinion Editorials
- Email and Direct Mail
- Charitable Tie-Ins
- Guerrilla Marketing
- List of Holiday and Special Days
The Marketing Toolkit is a living document and we will be continuing to make on-going updates, so if you see something that you believe should be included or you have a great marketing idea, please let us know.