Posts Tagged “wedding florist”

Interview: Sarah’s Garden

Mayesh Instagram Takeover

 

You may have noticed that over the past two days we handed our Instagram feed over to the lovely Sarah Watts of Sarah’s Garden in Arizona (and if you didn’t see that, get yourself on Instagram and follow us!) It was a burst of warmth & color, which was much appreciated for those of us living in freezing winter temperatures! And now, a little bit more about the lovely Sarah:

 

To start, why don’t you tell us a bit about yourself, and how you found yourself in the flower industry.

I am a Nordic gal (Minnesotan Norwegian) living in the Arizona desert with my sweet husband, teenage stepson and 2 little dog fur babies. I was recruited into the flower industry by my best friend’s mom in 1996 (20 years ago) to help manage in her newly purchased flower shop in Minnesota. Her cousin was our lead designer, a 30 year maverick designer and taught us the ropes. My bestie and I then acquired the business and ran it for almost 2 years. What a ride!

 

I saw that you have studied both art & interior design – I, too, have a background in interior design! Can you elaborate on that, and how it all comes into play as a floral & event designer?

Nice! One of the first useful things I learned in interior design was to use a “keyoff” – an inspiration piece to draw your palette and materials from. It can be anything really. I like to look to the Arizona desert for inspiration to bring the outside environment in the design. When taking art classes, I learned to pay attention to the negative space also and to start light and then layer in if need be. Also, that critique can be very evolutionary and eye opening if you get your ego out of the way.

 

Mayesh Instagram Takeover

 

You have quite a bit of experience with many aspects of planning a wedding. What do you most enjoy about doing weddings (flowers & full event planning) & working with brides?

My heart is fullest when I know that our creations added to the beauty and meaningful experience of a wedding day. We ask LOTS of questions, including what their hobbies are, where they’ve traveled, how they decorate. We want their wedding to feel very personal and comfortable. I love that my couples trust that we “get” what they want and we always aim to exceed their expectations.

 

How would you describe your design style?

Deconstructed English Garden. LOL! I think I just made that up! My husband is first generation American from English immigrants and I am so inspired by their customs and decorum. But I’m a bit of a rebel, so I design with deconstruction and like to break the rules a bit. I don’t like to create completely round and structured designs.

 

Mayesh Instagram Takeover

Mayesh Instagram Takeover

 

What trends do you see happening in flowers right now?

Airy, light, free form. Natural, not too manipulated. Focus on foliage. Each bloom shows it’s beautiful face.

 

Mayesh Instagram Takeover

 

Let’s talk tools. Favorite florist tool, and favorite social media app you use in your business? Instagram is obviously a industry favorite, but we’d love to know if you’re using anything else!

My ARS pocket shears are totally amazing, they are crazy sharp! For social media, Instagram all the way!!! I love the community and the format. I also use Lobiloo, Honeybook, and Quickbooks to stay organized with orders, client management, and the always fun, bookkeeping, lol!

 

What is your favorite or most memorable event or shoot you have been apart of?

My friends Brushfire Photography, KDP Events and I did a shoot on top of Mount Lemmon in Tucson on a stormy day and the images came back so ethereal and amazing. I styled the whole shoot, but kept floral minimal by only creating a bridal bouquet. It was inspired by the desert mountain cliffs and was very unique.

 

Check out the Mt. Lemmon Elopement here!  

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

To not say “yes” to everything. Building my business, I thought I had to take every inquiry that came my way. No regrets now though, because I feel like I learned so much from key mistakes I made. I didn’t even think about developing a solid style and brand until about 2 years in. Now, I attract clients that want my specific style and I make sure that they are just as good as a fit for us than we are for them. After executing over 300 weddings in 5 years, I follow my intuition and if my gut says they may not be our ideal client, I pass graciously. I fully understand we can’t make everyone happy and I want all of my energy to go into blowing the minds of our ideal clients.

 

 

Mayesh Instagram Takeover

Mayesh Instagram Takeover

 

See more beautiful designs on Sarah’s Instagram!

Floral Design, Interview , , , , ,

Interview: The Wild Mother

The Wild Mother Interview

Over the past two days, the three sisters of The Wild Mother filled our Instagram with gorgeous images paired with enchanting stories collected over time, rich in family history and their unique perspective on nature & floral design. Not only are they brilliant designers, but they have such a way with words that their stories & theories transport you to another place & time. If you haven’t seen it yet, you’re in for a treat!

 

Now, let’s get to know the ladies behind The Wild Mother a bit better…

 

Tell us a little bit about how The Wild Mother came to be!

We are from an agricultural family. As generations progressed, what was large scale farming, became gardening to feed our extended family, and the skills required to do so now influence our small beds. While shadowing our elders in rows of okra and fields of wildflowers, we learned to appreciate every part of a plant—whether to feed our bellies or grace a table top.

On a micro level, what is now known as TWM has always been a dream of ours. In college, as diligent Anthropology and English students, we daily discussed our goal to own our own business and fully dive into our creative talents. This grand idea eventually narrowed to become a collaborative creative studio that would house the artistic disciplines we’ve learned classically. (Fun fact: floral design is the only artistic discipline neither of us have had classical training in.)

Thus, the combination of familial tradition and a pretty dream collided and became The Wild Mother Creative Studio.

What is it like working so closely together as sisters? I have two sisters as well and am so curious what the dynamic is between you three, and how you separate business from personal?

It’s  fun, challenging, fulfilling, and feels so natural. We have always been very close, but being familiar with each other as business partners is something we had to work on. Although, we often share the same vision when we design and create.

As you can imagine, it’s easy to cross pollinate work with family, and in that mix, professionalism can fly out of the window and emotions can take over. After discovering this in our first month of business, we had many frank conversations about setting healthy boundaries, which has helped us a lot. We firmly believe that establishing and defining each role helps everyone run fully in their own lane.

Ultimately, we know we want to build something worth passing on to our children (and theirs, and theirs, and so on). And, who better to do this with than your sisters?

 

The Wild Mother InterviewPC: @alliejanell

 

It seems as though you are all very inspired by nature and your natural surroundings. And bees! I love that Leah is a beekeeper! Can you expand a little bit on that, and where you draw inspiration from day to day?

A host of things inspire us! Most obviously, we are inspired by nature, not only as we design for TWM but also in our personal lives. We are moved that creatures, flora, and fauna are so dependent on each other. And, membership in this natural world is not optional.

Then there’s music, enjoyed alone and in community spaces, our hearts swoon with melodies that deliver truth and context for the world we live in. We’re also drawn to well informed and expressive writing from our favorite authors, poets, and essayists, including children’s literature!

Inspiration also finds us during the preparation and consumption of a well planned meal.

And, a dreamy conversation, across a dinner table, with a friend or even a stranger, can reframe, reenergize, and reinform our worldview.

Finally, the yieldings of other artists all over the world, and spanning all eras, catalyzes our own creativity—as musicians, cooks, storytellers, beekeepers, photographers, and gardeners.

 

The Wild Mother InterviewPC: @bison.shop

 

How would you describe the aesthetic of TWM?

We love using the words: romantic, charming, gritty, natural, and daring. We keep these adjectives at the forefront of our minds when we design, and they become a must-have checklist for our work.

 

The Wild Mother InterviewThe Wild Mother Interview The Wild Mother InterviewPC: @alliejanell

 

Tell me about your boutonniere style project! It’s so great to see designers focusing on the masculine side of flowers, and showing that they are not just for girls, men appreciate their beauty as well.

Yes! You’re so right. The idea that floral design is not “girly” or just for women is what propelled our boutonniere project.

Growing more familiar with the wedding, floral, and fashion industries, we noticed that men are often an afterthought, or an accessory at best. What a shame! We figure there are missed opportunities to honor men’s unique style and voice during their wedding day or special event. To do our part to acknowledge this as floral designers, we created several boutonniere styles to help inform our clients and community.

This floral story is packed with the research we conducted to discover creative boutonniere styles and trends across several eras. We think the project is perfectly wonderful. The best part? We’ve had an abundance of feedback from men who appreciate our thought and care.

 

The Wild Mother Interview The Wild Mother InterviewPC: @alliejanell

 

Let’s talk tools – favorite florist tool, and favorite app you use in your business, be it social media or business organization?

We absolutely love our large-handled bonsai shears. They come in handy when we are foraging for wild flowers and fruit on our Mema and Papa’s land.

In terms of social media, we have to say Instagram is our favorite marketing tool. It’s free. It’s instant. It’s organized. It promotes community. And, there are several ways to be creative with posts. Surprisingly, most of our business engagement comes from this platform. Big thumbs up!

Do you have a favorite event or shoot you’ve done?

One of the things our studio loves to do together is tell “floral stories.” As a rejection of thoughtless floral design that simply accents a space or event, we aim for our design to translate our clients’ narratives. After all, these pieces are often central to a celebration, a romantic gesture, an apology, or a season of mourning—all of which are key moments in a person’s story. We get to imagine and direct some floral stories through styled photoshoots. Most recently, we told two floral stories that we’re so jazzed about: check out Boutonniere Styles and Kings and Queens!

We must note that these styled shoots would be literally nothing without our dear friend and photographer, Allie Jeffers. Her work complements our designs, brand, and identity so beautifully.

 

The Wild Mother InterviewPC: @alliejanell

 

What is one piece of advice you would all tell yourselves when you first started The Wild Mother?

Our advice to The (baby) Wild Mother is: keep it simple. Early on, we had so many ideas brewing and wanted  to execute them all at once. Now, we’re learning to allow our concepts to grow into mature possibilities, and we must be well acquainted with these ideas before introducing them to others.

 

The Wild Mother InterviewPC: @justicesmithers

 

Check out their Instagram for your daily dose of floral inspiration!

Floral Design, Interview , , , , , ,

Interview: Jenn Sanchez Floral Design

Jenn Sanchez Floral Design   

The lovely lady behind this week’s Instagram takeoverJenn Sanchez, is here to answer some questions about herself and her floral design journey! Continue reading to find out what inspires Jenn’s unique aesthetic and approach to flower design.

And if you can’t get enough, head over to Jenn’s Instagram to see more of her beautiful work!

 

So to start out, why don’t you tell us a little bit about yourself, and how you found yourself in the flower business!

I currently live in Ventura, California with my husband who also owns a business so right now ours lives are pretty invested in that. About how I got started…for my 18th birthday my mom filled out the paper work for a resellers permit because she thought I should try my hand at arranging flowers. I honestly didn’t give it much thought. I sporadically did the flowers for friends weddings in the few years following that. I’m not sure if I thought much about design or detail at that point. It wasn’t until I came across the work of such artists as Saipua and Amy Merrick that I realized…”Ooooo, this is also a form of art”. Sounds like a silly realization now, but that’s what got me serious about making it a career!

 

I saw on your website that you used to do oil paintings, which totally makes sense because before I even knew that, the images on your website and Instagram reminded me of paintings already… so unique and lovely. How do you think your background with oils and the fine arts helps you when you’re designing with flowers?

Toward the latter years of my lessons, I was drawn to still life paintings where you would choose (or bring in) props such as fruit, flowers, tableware, and arrange them however you wanted the subject to look. So I guess you can say I learned styling without knowing it. I remember being obsessed with things appearing effortless. I hated when things looked too staged. I am still very much so that way when I arrange. I always say that I want things to be “perfectly imperfect”.

 

Jenn Sanchez Floral Design

Photo: @ermling

 

How would you describe your aesthetic?

I feel like it’s constantly changing. I think even months ago I would have answered this question differently than I would now. I think part of that is because I decided (as a new years resolution) to be ok with my work defining itself which could mean it didn’t fit in one genre, per say. I don’t want to be pegged as “traditional” or “organic” or “modern”. More than key descriptive words I aspire to create work that makes people feel something. Not sure if that suffices for an answer!

 

Jenn Sanchez Floral Design

Jenn Sanchez Floral Design

 

I also noticed that your wedding services go beyond the flowers – what made you want to work with the bride on all aspects of her special day?

I think flowers can feel misplaced if all the other design decisions aren’t make in tandem with the florals. I didn’t want my clients to be paying for my services just for there to be a lack of cohesion when it can so easily be done right.

 

Jenn Sanchez Floral Design

Jenn Sanchez Floral Design

Above photos: @lunademarephoto

Jenn Sanchez Floral Design

 

Let’s talk tools – favorite florist tool, and favorite computer app you use in your business, be it social media, business organization, or anything else?

Bind wire! I just love it. Not the strongest BUT it hides so well for smaller installations. Favorite app, assuming this excludes the obvious being Instagram, I really like VSCO for editing photos. It’s allowed not just my work but the way I edit photos of my work to add personality to my artistic voice.

 

Jenn Sanchez Floral Design

 

You have a workshop coming up! Tell us more about that!

Ya! Really excited to be teaching a couple coming up. More info can be seen here: www.jennchez.com/classes

 

Have you always wanted to explore the education side of flowers?

Yes! I have spent many many hours googling and reading and asking lots and lots of questions to more seasoned designers and professionals. It’s made me value what I do that much more and the people who have taught me along the way. I think I always knew I wanted to give that back to people at some point. I am passionate about shared experiences and seeing people get excited about what they are passionate about. Having that be a commonality in floral design just sounds thrilling.

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

I would tell myself to take it easy. I tend to be a risk taker and dive headfirst into things, often too serious along the way. Part of that has been really good for my business, but I could have used a big dose of patience in all aspects.

 

Jenn Sanchez Floral Design

Floral Design, Interview , , , ,

Interview: Christy of Colonial House of Flowers

Over the past two days, the lovely Christy of Colonial House of Flowers has been on our Instagram sharing her love of flowers! You may feel like you already know her thanks to her amazing captions that really told the story of CHOF, but if you want to know even more, keep reading for a more in depth look at this talented designer and the inspiring business she’s grown. Be sure to check out the CHOF Instagram as well for more Southern florals & charm!

So tell us a little bit about yourself, and how you got started in the flower industry?

I live outside Savannah, Georgia. CHOF team members all live in Georgia including Atlanta, Eatonton, Statesboro, and Nashville. I love my two children, Beatrice & Whitaker, more than anything (pictured below). And my handsome redheaded husband and black cat, Herschel. I was raised in the countryside of South Georgia, a place of uncompromising beauty. It’s always given me a sense of place. Its wilds have stayed with me even as I have grown. I know for certain that my love for making meaningful arrangements that are seasonal and intentional and real comes from my family—memories of gardening with my grandmother and crafting during the holidays with my mom and sister. I am fascinated with the rough hand of nature; positively convinced, that my roots continue to draw me to the uncultivated organic world, classic design, and unconventional materials.

Colonial House of Flowers Instagram TakeoverColonial House of Flowers Instagram Takeover

In 2012, I assumed ownership of a little nearly 50-year-old landmark flower boutique that was in my family, called the Colonial House of Flowers. I believe the spirit of my grandmother’s creativity and ability to resourcefully create something sophisticated flutters through everything I do. In 2014, Amanda Currier, my sister, joined the Colonial House of Flowers team. And my husband Brian Hulsey, who is an electrician, hangs our lights. It really is an affair of friends and family. I love this part! I love being a Chapel Designer. I am honored to be in the list of UGA 40 Under 40 most outstanding alumni. There are international bankers, world famous fashion designers and very accomplished professionals on the list. I think I’m the only florist ever to be on that list! And, it makes me smile!

 

Colonial House of Flowers Instagram Takeover

 

Seasonally relevant flowers, branches, and fruit, are the true medium of my art. I’m ever thankful for my grandmother who always sent me into the garden, who brought me a found plant as a gift, and taught me to dig bulbs, grow cuttings, and stop at random roadside stands on family travels. My mom, dad, and sister, have always believed in me, and my husband has been a constant source of praise and encouragement at all times! And though I studied journalism at the University of Georgia, I believe I am in my life’s true work, as I continue to help people bring simple beauty into their own lives—helping them create things that are sensual and evocative. See more about me here!

 

How about your team? It looks like you’ve got a close-knit group of people working together in your dreamy little studio!

Right on! We are so close. The team at Colonial House are seriously some of this industry’s most madly talented experts. The company includes artisans as young as 8 years old, teens, college students to 30 year olds to Carolyn who started the shop who is in her 70’s. Plus, Margie Tygart (my grandmother) who frequently forages, grows plants and sources vessels for us, yes I am for real, is 89!! The fact that this art is everlasting is the coolest thing. And that no matter what your age being authentic and original and honest is always appealing. Real is so rare these days. Our motto is it doesn’t have to be perfect to be beautiful. We keep a list of mantras like this to keep us true to our attempt to design without conforming, to live without fences and to inspire confidence, kindness and heart led intentions → Our Pinterest Believe Board

CHOF has been featured in publications including, Southern Weddings, Smitten, Paprika Southern, The Savannah Magazine, The Knot and blogs like 100 Layer Cake, Style Me Pretty, Ruffled, Botanical Brouhaha, and Flirty Fleurs among others. CHOF is regularly featured on Pottery Barn Inside & Out and Camp Makery blogs. Without a creative process that encourages grace and a cheerful team that is committed to extraordinary service and design to the last detail all this wouldn’t be possible. People who only care about themselves, the narcissists, don’t last long around here. If I had to describe our team, I’d say they are the most giving, bright people on the planet. Everybody is a cheerleader. The way everyone genuinely boosts each other up is so awesome!

 

Colonial House of Flowers Instagram Takeover

 

I saw that you have a little garden by your studio from which you bring in fresh clippings everyday to design with. Can you tell me a little bit about that? When and why did you decide to begin growing some of your own flowers?

My grandma and I once foraged wild Queen Anne’s Lace alongside an interstate to bring home for planting, and I’ve loved unceremonious materials ever since. Though the stateliest woman you’ll ever meet she prefers lichen and hand-plucked pinecones with her silver service. I, too, tend to focus on a timeless, elegance that is ethereal, moody and of the garden.

A statue called The Butterfly Girl was erected by the city of Nashville to honor her lifelong service of bringing flowers from her garden to well, to everything! To me, and my sister is the same, it just doesn’t look right if there’s not something in it that’s truly seasonal and that I gathered myself. My sister, who is on the CHOF team, is the exact same. She has been spotted on top of car with a broom handle gathering fresh Spanish moss! It’s not uncommon to see our deliveryman clipping the hedges of someone’s yard (with permission of course). Or, getting a package of something special from someone’s yard. I just have to use it. Even it doesn’t “match”. It means more to me that someone thought of me and took the time to clip it… so, if you spy something unusual in my work it might just be clipped from our garden or given to us by a friend! True story.

Every single arrangement I make has something I have collected myself, or someone has given me. It’s important to me.

 

Colonial House of Flowers Instagram Takeover

 

What is CHOF’s focus? More retail or do you also do weddings & events?

The doors to our flower shop opened in 1968…. And we’ve been making local flower deliveries ever since. Crazy, I know. But, we have an old-time full service flower shop. Brick & mortar. Our retail shop bustles daily with funeral, new baby, get well soon and just because orders. Plus, we have an in-house espresso bar. A corner shop located in the heart of the Market District of Statesboro, it’s busy! At a time when flower shops are going out of business every day.  It’s hard to believe but ours is burgeoning.  In fact, it’s been recognized by the University of Georgia as one of the 100 fastest-growing businesses operated by UGA Alumni. That’s out of all the businesses in the world. So, that’s fast growing!

Even though the foundation of our flower shop is in retail. We do weddings and events throughout the South almost daily. Elmer & Carolyn Phillips made the Colonial House of Flowers famous with their dramatic wedding work years ago — even back in the 70’s. You should see those pictures. Families have been using CHOF for years. Weddings & events continue to be a part of our brand and service list. The only difference is the addition of travel to our services, which allows us work in dreamy spots around the country. We hope to work in Paris this year!

 

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

 

How would you describe CHOF’s design style?

Classic with an unexpected twist. Raw. Real. Honest. Un-designed. Effortless. Brought together from the garden.

 

Colonial House of Flowers Instagram Takeover

 

Which flower varieties are you really excited about for the upcoming season?

Me? All of them, girl! I love all flower varieties. It’s true; I haven’t found one I didn’t like, yet. I am really excited about the gaining momentum of American Grown Flowers. Slow flowers speak to me. I am excited the movement is finally coming to the Southeastern United States. Um well, if I have to pick a fave it’s a Ranunculus. Or, a Peony or Freesia. Or, Blushing Bride protea. Really, anything Charity sends me. I love her pulls!

 

Colonial House of Flowers Instagram Takeover

 

Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself? If you’re using anything besides Instagram & Facebook, we’d love to hear what else florists are starting to use!

My favorite florist tool is an old school frog, a really good one. But, I don’t get to use them as often as I’d like. The oasis foam and tape is better for transport.

Our fans are incredible. We connect with them daily through Facebook, Instagram, Twitter, Snapchat, Pinterest and Periscope. Instagram and Pinterest are the ones we adore the most. What we enjoy most is collaborating with others in our industry to show people just how easy it is to incorporate flowers into everyday life, how easy it is to use things you already have on hand.

Our social media includes collaborations with other brands that we really, truly love. Some examples are Cameron Hughes Wine, Rosaprima Roses, Syndicate Sales, Camp Makery, Wedding Chicks, Style Me Pretty and Pottery Barn. I am enjoying our relationship with Pottery Barn the most! Pottery Barn Inside & Out blog has featured our flower making tutorials every season for the past few years like How To Make A Flower Girl Halo or DIY: Cake Stand Centerpiece. Our tutorials are also featured onCamp Makery. Check them out, you’ll see some Mayesh flowers in there!

 

What’s the most memorable or favorite event/shoot you’ve worked on?

Well, it’s not the most famous shoot we’ve ever done. But, the time my family came together to share my Grandmother’s pound cake recipe for Camp Makery and Pottery Barn is the one I treasure most. We all happen to be together in Nashville at the same time so my sister and I pulled it together on a whim. Javon Longieliere Photography met us in the middle of nowhere; actually it was the place where my parents got married, the day after Thanksgiving. Seeing all the generations in my Mother’s family together making the flower arrangements and setting the table is really special to me.

One of my favorite weddings was a French Industrial wedding in Atlanta. It was styled by my dear friend Lauren Weems of Camp Makery. My aunt and I did all the flowers at her Lake Oconee home. My Uncle kept us fed and in good spirits. And, my cousin and husband did the lights. We had the best time!

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing?

Dear Christy, Your greatness is not what you have. It’s what you give. So hang in there. Keep giving all the love and good vibes you’ve got to those flowers, those people, and yourself. Keep trying. Kindness matters and actions speak louder than words. You know this is gonna be tough. But you’ve done harder things. Keep being honest. Authentic. And you. Listen to that inner voice when you’re collecting and arranging and building your tribe. Lift others up and let go of the things that don’t matter. And stop apologizing for saying no. Your arrangements are going to reflect what’s in your heart – the people and the energy in there. So, appreciate all the love and gracious people in your life. Be confident, believe in yourself and give yourself grace. Be happy. There’s beauty everywhere when you stop looking for flaws. Life and beauty are fleeting so keep living it up and making things that mean the most beautiful to you!  You go girl! Don’t stop. Get it. Get it! 🙂 Xx! Christy

 

Colonial House of Flowers Instagram Takeover

Colonial House of Flowers Instagram Takeover

Floral Design, Interview , , , ,

Interview: Carte Blanche Design

Carte Blanche Instagram Takeover

 

Last week, we had yet another terrific takeover on our Instagram – this time by the lovely Randi Eshelman of Carte Blanche in Arizona. We caught up with Randi to ask her a few questions about her love of flowers, her opinion on current trends, and how she got where she is today!

So tell us a little bit about yourself, and how you got started in the flower industry?

I have always loved working with flowers, however, when I was younger I didn’t believe a career as a floral designer was feasible, so instead, I worked in Commercial Real Estate for several years. Fast forward 10 years later, I really wasn’t enjoying the career path that I was on, so I started researching weddings and floristry, and I fell in love with the soft, organic, artistic floral design that Flowerwild, JL Designs, and others were creating. I freelanced for a little while, getting my feet wet, while continuing to work full-time. Then, four years ago, I started my own company. I started off VERY part-time, doing friend’s weddings and parties, and getting referrals from them. I was juggling two small kids at the same time, so I was unable to invest a lot of time in my business. However, in the last couple of years, I made a commitment to really work on my business and I am really blessed to have it where it is today.  I have no real formal training, I didn’t grow up in the flower business, and I left a stable career of 10 years, but I am so thankful that I made the leap to do something that I was really passionate about.

 

I adore your name, Carte Blanche! How did you decide on this to represent you and your brand?

Thank You! Carte Blanche loosely means – “whatever you desire”. Years ago, I had an unfortunate experience with a florist when I was planning my own wedding. I saw a beautiful wedding in a magazine (before pinterest, ha!) and I wanted to find a way to use it as a springboard for the inspiration for my own wedding. The florist basically knocked it down right away and said I should do something else. It was very sad to me and left a lasting impression. I did find a florist that took my idea, ran with it, and it ended up being perfect! So, when I was developing my branding and thought process behind our name, I wanted to convey to my clients that it is okay to dream!It is our passion to see their vision developed into a beautiful reality.

 

You offer both floral design and event styling. Do clients generally ask you to do both, and if so, do you prefer doing the whole shebang, or just focusing on the flowers and collaborating with other event stylists?

Right now we are focusing most of our time on the flowers and floral design. I love designing the arrangements; flowers just make me happy. We also design a handful of events for a few clients each year, however, it is not the main focus of our business right now.

 

How would you describe your design style?

Organic, Nature Inspired, Soft, Romantic. I really love using beautiful, full blooms in my arrangements, such as garden roses and ranunculus.

 

Carte Blanche Instagram Takeover

Photo by @danielkimphoto

Carte Blanche Instagram Takeover

Photo by @andrewjadephoto

 

What trends do you see happening in wedding flowers right now?

I am seeing a few floral designers moving toward tropicals, whether they are phalaenopsis orchids, or large banana leaves. Tropicals have typically been used with very modern designs, but I am enjoying how florists are bringing them into very wild, organic compositions.

 

Which flower varieties are you really excited about for the upcoming season?

I am looking forward to using one of my all time favorites, the Hellebore flower. I love how it is such a delicate and beautiful flower. I feel like whenever I add it to one of my arrangements, it creates a little magic. I am also looking forward to all of the Japanese product Mayesh sources. Those flowers can’t be beat! They are simply stunning.

 

Carte Blanche Instagram Takeover

Photo by @melissajill

Since your wedding season generally starts a bit later due to hot, Arizona summers, what do your summers looks like in terms of floral design?

Summer for us in Arizona is probably a lot like other florists’ winters. I try to catch up on everything that I couldn’t get to in the Fall and Spring seasons, like paperwork, networking, and sleeping! 🙂
Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself?

My favorite tool is probably a sharp, straight edged knife. I just seem to work faster with it than with clippers.

My favorite social media tool, by far, is Instagram.  I enjoy it so much more than other social media tools because I am very visual. It has allowed me to connect to clients as well as a wonderful floral community. It also saves me time because I can display my work quickly without having to blog all the time.

 

What’s the most memorable or favorite event/shoot you’ve worked on?

A few shoots come to mind but one that sticks out the most was when we created the floral design at the Luminary Workshop hosted by Daniel Kim Photography. It was an all day workshop for film photographers. We helped create three separate styled shoots for them (A boudoir shoot with a suspended garland over the model, a bride and groom shoot with several elements, and a single model with florals). It was challenging and so much fun at the same time. I enjoyed it because each of the three shoots was so different from one another.

 

Carte Blanche Instagram Takeover

Photo by @danielkimphoto

 

What is one piece of advice you’d like to go back and tell yourselves during your first year of designing?

Be true and confident to who you are as an artist and designer. Everything always looks better when your soul is inspired. This is something I have to remind myself even now. And continue to invest in yourself and furthering your understanding of floral design, whether it is taking a workshop, joining a community of florists that you can learn from, or just plain practicing. There are always new things to learn and new friendships to forge.

 

Carte Blanche Instagram Takeover

Carte Blanche Instagram Takeover

Photo by @melissajill

Carte Blanche Instagram Takeover

Photo by @charitymaurerphoto

 

For more drool-worthy Carte Blanche designs, check out her Instagram! Enjoy!

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Interview with Siren Floral Co.

Siren Floral Co. Instagram Takeover

 

If you’re looking for some tips about the biz and want to know more about the awesome lady behind this week’s takeover, look no further. Rachael of Siren Floral Co. is pretty darn cool, in my opinion at least, and I have had so much fun working with her for the past few weeks. Hope you all enjoyed her color-inspired takeover as much as we did! If you didn’t see it, check it out here. Oh, and check out her IG too (@sirenfloralco) – you won’t be disappointed! (above photo by @keithsavage)

 
So from what I’ve gathered, Siren Floral Co. is the floral part of Lace & Likes, correct? Tell us a little bit about all of that, and how Siren Floral Co. came to be! 

HA! yes, sort of 🙂 L&L was first and is my design//styling//coordination business. SIREN came to be as clients for L&L kept asking me to help them with floral, and I just gave it a whirl. I had NO idea what i was doing, but I went for it and the more I did it, the more practice I got, and the more I loved it. so you could say i’m self-taught. I did more research on flower care and slowly learned types of blooms and foliage, etc. thanks, in truth, to so many growers I was working with including MAYESH 🙂  I fell head over heels in love with the flowers and decided to make it a separate business 🙂
 

How would you describe your design style? 

OOF that’s a tough one. I’d say boho-romantic-organic-wild-free spirited blooms. a little unexpected.

 

Siren Floral Co. Instagram Takeover

Photo by @_mikeradford

 

Siren Floral Co. Instagram Takeover

Photo by @lillywhitephotography

 

How do you combine florals, fashion, events, and more into one cohesive brand? 

oh man, haha I wish I could tell you. I guess it’s just all a combination of things I love and put my whole heart into, and I’ve somehow managed to create a brand out of all of it. I’m passionate about all of those things and they just make up my life and lucky enough for me, they now make up my work as well. there’s no secret to it, it’s kinda all bits and pieces that make up my heart and soul i guess? I wish I had a better answer for this 🙂

 

Your Instagram and website are so on point. How have you used social media to help put yourself out there and grow your company?

UM, first off, THANK YOU. so kind of you-seriously get so shy about this/compliments altogether, but i appreciate that so much. this is such a good question, and I feel very relevant to business nowadays.  here are some of the elements i find that matter the most.

1- keep your filters//photo elements consistent. aka, learning how to take decent photos is key. luckily I have SO many amazing photographer friends who are constantly teaching me tricks. if you go deep enough in my insta (I’ve had it since the ancient times) my photos are nothing to boast about 🙂  BUT I think just by watching photographers and looking up general rules of thumb for photography, you can get it down! tips-keep your backdrops simple/clean, mix up busy photos with simple backdrops. so don’t put two busy photos next to each other in your feed. NATURAL/CONSISTENT LIGHT. always. always. if you can make it happen.

2- I also think a general color palette or theme for your insta is important too. and really just knowing your brand//posting what’s relevant to your brand. I have rules for myself//elements that I stick to for both instagrams and that helps really hone things in and create consistency across the board.

3-COLLABORATION. this is so important. I believe in encouragement and working together with people in your industry. partner with people you admire and you can make magic together that benefits both of you! plus, its fun. i find being creative with other creatives only inspires me more and re-ignites my excitement for what I do. it’s my favorite.

4-have fun with it//be genuine. I write all my posts and i try to just be myself//talk how I talk which means made up words and silliness most of the time 🙂

5-post often. it helps you remain relevant//interesting to new followers

 

What trends do you see happening in wedding flowers right now? 

cradle bouquets, garden roses galore, unexpected elements and foliage is everything I think. I see a lot of people using flowers in such unreal ways and it’s really inspiring. flowers are an artful/special medium, and it’s rad to see them being used as such 🙂

 

Siren Floral Co. Instagram Takeover

Photo by @renatastone

 

Siren Floral Co. Instagram Takeover

Photo by @meganeguerrero

 

Okay, I won’t ask what your favorite flower is, because people seem to hate the “favorites” question! Instead, which varieties are you really excited about this season or upcoming seasons? 

I am SO excited for fall foliage. like allll the maple leaves and colors just make my heart explode. and I’ll still answer the favorite flower question! haha. it’s always changing as I find new varieties but romantik antikes just absolutely slay me. and tree peonies, i’ve literally welled up at the sight of them-not exaggerating.

 

Siren Floral Co. Instagram Takeover

Photo by @carmensantorelliphoto

 

Siren Floral Co. Instagram Takeover

Photo by @renatastone

 

What is the most memorable event you’ve gotten to do flowers for? 

I did flowers for a vow renewal last july and it was with the beauties of @sittinginatree//for the most incredible woman, @missmultee and it was so refreshing creatively-I mean, i filled a giant green trunk from @foundrentals with blooms. so it was like a treasure box of flowers. it was so fun//outta the box (literally). and recently, I did a wedding in april at the parker-it was new color palette for me and my bride was incredible//totally challenged me creatively in the best way.

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing? 

honestly, my first thought was, “you need to charge more” HA-the blooms we use are EXPENSIVE, also why they’re so beautiful-they do all the work, really :). but when i thought again, i’d just be more kind//give more grace to myself. like, every step is a lesson and making mistakes is part of the process. we are ALL humans, and we are all struggling and learning and growing. so just let go and be present. (that’s advice i always try to give myself :))

 

Siren Floral Co. Instagram Takeover

 

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Interview with Carla Kayes

Carla Kayes Takeover

 

Photo by @jenna_photo

By now, you have probably realized that these Instagram takeovers are becoming a big thing with us! We have been having so much fun and can’t wait to continue finding more amazing clients to feature on our Instagram. This week, the lovely Carla Kayes of Southern California took over our page for three days, sharing some of her beautiful designs as well as some fun designer tips and tricks! Read below for a bit more from the designer herself, and make sure to follower her at Instagram @carlakayes!

 

To start off, why don’t you tell us how you ended up in the flower industry?

I’ve been in love with flowers since I can remember.  I grew up in central Ohio with parents who were avid gardeners. My mom had the most beautiful English herb & flower garden complete with used brick paths and a pergola, which my father made.  I joined the local 4H horticulture club and competed in the county fair.  I attended Ohio University and have a BFA in Graphic Design and Art History. I worked as a graphic designer for 7 years and was never happy with what I was doing.  Soon after I stopped working to be a stay at home mom (my oldest was 2 at the time) I had a wholesale dried flower company.  I loved getting up and driving into the LA market where I purchases flowers to dry.  Over the next 15 years I dabbled in floral design, working seasonally for local floral shops, while I was raising my girls, and doing flowers for friend’s weddings. Eight years ago, when my youngest was almost finished with high school, I decided to open up my own wedding & event floral design studio and work at it full time.  I love what I do and don’t mind schlepping around heavy buckets and the sweat & hustle that goes into wedding work.  I can never get enough of flowers and working with them!

 

How did your background in graphic design help you transition into flowers?

All components of design are also relevant and used in floral design: Color theory, texture, shape & composition.  And how all these elements come together to form an overall design that has great eye flow and interest.

 

How would you describe your design style?

Natural, organic lush garden inspired designs.  I am happy if my works looks like I went out to my garden to clip stems then arrange.

 

 

Carla Kayes Takeover

Photo by @allielindseyphotography

 

What trends do you see happening in wedding flowers right now?

Thankfully, as much as I love blush & peach, I’m seeing a return to bright, juicy color pallets for weddings. As well as wedding style, themes and tablescapes with modern & bohemian décor.

 

 

Carla Kayes Takeover

Photo by @suzijacobs

 

Okay, I won’t ask what your all time favorite flower is, because that’s a really hard question! Instead, which varieties are you really excited about this season or upcoming seasons?

I’m crazy about Dahlias and Garden Roses. Oh and right now I love Zinnias.  I’m looking forward to early spring with Ranunculus and Japanese Sweet Peas!

 

 

Carla Kayes Takeover

Photo by @dulcetweddings

 

Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself?

I love my Pink handled Ohana Floral sheers.  They are the best clippers I’ve used.  The light pink handle helps me locate them in all the green trimmings that seem to accumulate everywhere I’m working.

Instagram is by far my favorite. I’ve found it to be a wonderful source of inspiration, and flower sourcing. It has also provided me with a wonderful creative community, locally and around the world.  And it’s so simple & easy!

 

What’s the most memorable or favorite event/shoot you’ve worked on?

The shoot I did last July at Temecula Creek Inn with Bryan Miller Photography. http://www.stylemepretty.com/california-weddings/temecula/2015/07/14/rustic-romantic-temecula-wedding-inspiration/ It was one of the hardest things I’ve ever done, but when I saw Bryan’s film images it was all so worth it!

 

Carla Kayes Takeover

Carla Kayes Takeover

Carla Kayes Takeover

Photos by @bryanmillerphoto 

 

What has your experience been like with Mayesh?

When I started my business 8 years ago, as soon as I had my permit, I set up an account at the Carlsbad market Mayesh.  Another florist highly recommended them.  And it’s been a great relationship!  There was a lot I didn’t know 8 years ago.  Cindy and Trudy, my reps, taught me so much along the way.  I am always finding a picture of a flower or foliage that I don’t know and they are always so great with flower ID, sourcing, availability and pricing information.  Oh and there was one time my cooler froze an entire wedding and Mayesh had everything I needed to redo it all in 2 hours (Plus it was a Saturday and they weren’t even open!)  They always have awesome product and I love going into the cooler to see what’s new. After all these years they are more like friends than business associates!

 

What is one piece of advice you’d like to go back and tell yourself during your first year of designing? 

I was so eager to work that I would do any job for any price.  I wish I had focused more on developing my own style (not taking every job that came along that didn’t suit my style) and being firm with my pricing.  When you know your style, strengths and value, clients will value what you do.

 

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Interview: Victoria with Flora Pop

Flora Pop Takeover

Photo by @hellogabyj

 

If you follow us on Instagram, you probably saw our takeover this week with @florapopshop! If you loved what you saw, then keep reading below to find out more about these pop-up weddings from the lady behind Flora Pop, Victoria!
So to start off, why don’t you tell us a little bit about the concept and background of FloraPop. What exactly do you do?

Flora Pop started on my bicycle in NYC. I was inspired by the street vendors & mobility of the artists that I would see daily. So I decided to try it out on my own. I would sit outside the courthouses in both Brooklyn & Manhattan & sell unique & beautiful bouquets that you wouldn’t be able to get inside.

 

What was the inspiration behind these pop-up weddings, and how did you end up here?

I moved back to Las Vegas & really decided to just go for it with Flora Pop. I take care of gardens for restaurants & commercial properties. I do weekly flowers for bars as well. But one day it hit me. I could really do it all, not just floral for weddings, but the whole shebang! I had been thinking about a brick & mortar but it never felt quite right, given the traveling nature of my spirit. I knew I wouldn’t want to be tied down. So, pop-up elopements were born & what better place to do them than Las Vegas! Flowers, officiating, the Teardrop, all of it!

 

Tell us a little bit about the Teardrop! It’s quite adorable 😉

Thank you! I built the Teardrop by hand & it’s modeled after a 1950’s Kenskill trailer. There are vintage pieces, like the wheels & hubcaps, but it’s all one-of-a kind & made by me. It was initially supposed to be my roadside flower stand, but with the heat in the summers here, that didn’t quite make sense. There’s also a full-sized bed in the cabin. It makes for fun adventures, especially when I’m officiating away from home.

 

 

Flora Pop Takeover

Photo by @hellogabyj

 

How would you describe your floral design style?

I love allowing the florals to work for themselves. Very organic & different every single time. There’s no formula to what I make.

 

Flora Pop Takeover

Flora Pop Takeover

Photos by @hellogabyj

 

Okay, I won’t ask what your all time favorite flower is, because that’s a really hard question! Instead, which varieties are you really excited about this season or upcoming seasons?

I am always drawn to the quirkier flowers, dark purples & bright minty greens. I don’t like using conventional flora, so I always strive to use something eye-catching & different.

 

Flora Pop Takeover

Flora Pop Takeover

Photos by @ashley_m_myers

 

How in depth do you go with flowers in these pop-up weddings? Do you have a basic “set” you offer, like a bouquet for the bride, an arrangement for the alter, etc., or is it always different depending on the couple?

I always give the couple flowers for their wedding, with special attention to the bridal bouquet, but I have had more elaborate floral as well! Lots of plants, cacti, flowers all around the teardrop & even a floral garland for the back of a vintage car!

 

Flora Pop Takeover

Photo by @hellogabyj

 

What are your favorite types of clients to work with? I would imagine anyone wanting to do a pop-up wedding would be pretty interesting and spontaneous!

I really attract like-minded people. I have made friends from all over the world doing this! I like to think I get couples that are open-minded & their wedding is truly about them & the love that they share. Not what their families want for them.

 

Flora Pop Takeover

Photo by @hellogabyj

 

You must have some crazy stories or weddings that you’ve been a part of… Any come to mind?

Nothing super crazy! Not yet, anyway. I get very sincere, creative folk, that are here to celebrate the beauty of the desert & the beauty of the love they share within.

 

Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself?

I love these scissors called Flart! Yep, Flart!

 

Last but not least, what is one piece of advice you’d like to go back and tell yourself while you were starting out as a floral designer?

I would tell myself to not be afraid & would have jumped into this sooner. Starting a new business is scary, but if you put everything into it, you’ll succeed! No matter what!

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Interview: The Little Branch

The Little Branch

 

As many of you probably know, last week The Little Branch took over our Instagram for a few days! They shared some of their favorite designs and events with our followers and continued to inspire our community with their beautiful work.  We hope you enjoyed their takeover as much as we did, and if you were curious and wanting to find out more about the lovely ladies behind the photos, you’re in luck! We asked Meg a few questions to get a deeper look into The Little Branch. Enjoy!

 

So tell us a little bit about who The Little Branch is, and how you got started in the flower industry.

The Little Branch was started by Annie and I eight years ago. At that time, a lot of our friends were getting married and realized that they weren’t finding what they were looking for as far as floral design so we decided to do it ourselves. It kind of snowballed from there, one friend to another, then a friend of a friend and before we knew it, we were doing multiple events a month.

 

The Little Branch

Photo by @brdsofafeather

 

The Little Branch

 

Working with friends always sounds amazing, but I can imagine it can get tough at times! How has it been for the two of you?

Actually it has been so easy for us! Eight years in and we are still great friends and are currently working on a new business venture together.

 

How would you describe The Little Branch’s style?

Our style is very organic and natural. We love working with heavy greenery and lots of texture and we are super sticklers when it comes to colors and hues. Nothing drives us crazy more than colors that just don’t work well together.

 

The Little Branch

The Little Branch

Photo by @hazelnutphoto

 

What trends do you see happening in wedding flowers right now?

Ha! It’s so funny, because when the trends first start you think “oh, what a great idea, I can’t wait for this wedding!” Then by the end of the season you are begging to do something different! This year we have seen a lot of neutral color schemes, garlands and a lot of mixed metallics, brass/copper.

 

The Little Branch

Photo by @love_is_a_big_deal

 

Okay, I won’t ask what your favorite flowers are, because that’s a really hard question! Instead, which varieties are you really excited about this season or upcoming seasons?

I absolutely LOVE the product that comes from Japan. Their Ranunculus are out of control. I also love to see new varieties of roses.

 

Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself?

My favorite tool would be chicken wire and twist ties. You can work a lot of magic with those. Especially when building arches. As far as social media, we rely on Instagram. I love being able to take photos in the studio or on site and be able to show our followers what we are doing as the day progresses.

 

I noticed that you offer some workshops! In the DIY culture that we live in today, they must be super popular. What are your workshops all about?

We are only able to offer a few classes a year during the off season Jan-Mar. Each workshop is different, we’ve done ombre, bouquets, hair wreaths, modern, garden organic and wood box arrangements. Each workshop is two hours long and we go over all the different types of florals and greens, discuss proper processing and then on to actual arrangement construction. We switch up working with tape, foam, hand tie etc. so yeah, each class teaches a different technique.

 

What is your favorite or most memorable event you guys have done flowers for?

I don’t think we have an all time favorite. There are always a few really fun weddings each year. We are lucky enough to get some really cool clients that have some fantastic ideas/themes and we just run with it.

 

What is one piece of advice you’d like to go back and tell yourselves during your first year of designing?

Work smarter not harder!

 

The Little Branch

The Little Branch

Photo by @love_is_a_big_deal

 

The Little Branch

Photo by Diane McGregor

Thanks again to Meg and Annie for letting us take a peek into their world, and be sure to follow them on Instagram, @thelittlebranch! Stay tuned for more fun interviews and takeovers with some fabulous designers!

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Interview with Sarah Winward: Where is She Now?

Sarah Winward

 

Photo by @kychellephoto

 

We’re super excited for this interview (for many reasons), but mainly because we have admired this designer’s work and influence on the flower industry for the past few years. It has been so fun to follow her journey, from a small, young florist to hitting it big and becoming one of the most sought after wedding floral designers out there. You have most likely heard of Sarah Winward of Honey of a Thousand Flowers in Salt Lake City, UT, and we were able to catch up with her and find out what’s been going on since our last interview in 2011!

 
So it’s been four years since Sabrina interviewed you, and in that time, a lot has changed for you! Can you tell us a little bit about how your business has grown since then?

Everything has changed! When Sabrina interviewed me I was in my first real year of business and I was still finding my style, my clients, and getting used to the wild floral and event world.

Since then I think I have narrowed in on who I am, what my style is, and I have found “my client”.  I made my way through a few years of just making lots of beautiful flowers and sending them off to events that weren’t really that interesting to me. Since then, I’ve worked to find clients that are hiring me to make flowers for their events that also match the aesthetic of my flowers. I feel so grateful to finally have clients who are hiring me for my look, and trusting me to do what I think is best. It feels so wonderful. I actually cried four years ago (around the time of my last interview) while I was sitting in a meeting with a future client ( I played it off like I had something in my eye) when she was telling me how she wanted her flowers to look. I was so overwhelmed with joy that this bride was verbalizing to me how she wanted her wedding to look and feel, and trusting me to interpret and execute that, rather than sending me a Pinterest board and asking me to copy it. I cried with joy because I felt like I had finally been hired by someone who was hiring me to be creative, and that is why I was attracted to working in flowers in the first place.

I travel for most of my events now, and I love that. I love working in different environments and with different materials as I travel.

 

Sarah Winward

Photo by @heathernan

 

Sarah Winward

Photo by @kateosborne

 

Sarah Winward

Photo by @heathernan

 

Going off the last question, how has your design style evolved over the years?

I think my style is constantly evolving, and that is what keeps this job alive to me. I love that the seasons change and bring with them new flowers, textures, and color combinations. I take most of my inspiration from the individual blooms that are in season, and the environment that will be their final destination. Since I have been traveling for most of my work I think my style has picked up pieces from everywhere I’ve been. I have always loved greenery, and seem to always be incorporating more of it and smaller more textural flowers into my work.

 

Being a destination-wedding florist, you must have traveled to some pretty incredible places! What have been your favorite wedding destinations?

Before I worked in flowers I made traveling a priority in my life, and I spent all the time I could out exploring the world. I am so happy that my job has brought me to a point where I can combine two of these things that I love so much. Ireland and Thailand are probably tied for my favorites so far. Ireland was incredible because I was there in the fall and we caught all of the foliage in its most colorful stage. It was my personal heaven to be able to use so much colorful foliage!

Thailand was incredible too! Though most of my flowers were imported, I used all local and mostly foraged foliage from the small isolated peninsula in the South of Thailand that I was working on. It was incredible to watch ordinary roses and tulips take on a jungle look by mixing in the local foliage.

And of course, working in California is always amazing because there are so many wonderful resources for flowers, and I don’t have to have them shipped!

 

Sarah Winward

Photo by @kellylenard

 

You have recently added workshops to the mix! Tell us a little bit about those, and why you decided to expand to the educational side of things.

Teaching gives me new life, and makes me see things in that simple, beautiful way that I did when I first started working with flowers. I love the energy in the room when students are really loving their work. I feel like I am at a point where I do have a lot of knowledge I can share, and I love sharing it. I love keeping in touch with students and seeing what they do with their style and business after we meet. In general, I feel like teaching flowers spreads happiness, and I love that. It is a nice contrast to the quick paced and stressful event world.

 

Sarah Winward

Sarah Winward

Photos by @kychellephoto

 

So I won’t ask what your favorite flower is since we already know it is the Indian paint brush (unless that has changed?) Instead, what flowers are your favorites to work with and why?

I do love indian paint brush! (Of course I love a flower that doesn’t last well as a cut and isn’t cultivated in the floral world!) I love spring blooms Foxglove, Hellebore, Fritillaria, Allium Sicilum, etc. I love the small, intricate bell shaped blooms. I love the texture that they give to arrangements. A garden rose is nice and luscious, but I love indulging in all the small stuff and experimenting with mixing them together and still making strong focal points.

 

Sarah Winward

Photo by @kateosborne

 

What trends do you see surfacing in wedding flowers right now?

Wild and natural looking is definitely front stage right now. People are wanting more moody color palettes instead of the really soft, subdued stuff everyone was into for a while. And last but not least, installations! People want stuff hanging everywhere.

 

 

Sarah WinwardPhoto by @jon_upchurch

 

I loved your story about the bees! With your busy floral life, are you still tending to your backyard beehive and making wild honey?

Yes! It doesn’t take that long to “keep” bees. They pretty much take care of themselves, but I check on them every week or so and then harvesting takes some time. In the late summer we harvest honey if we are lucky. It is such a wonderful thing! The honey tastes like all of the flora that was blooming with the pollen and nectar were collected and I love being able to taste my surroundings. It is a whole different way to experience flowers.

 

And last but not least, knowing what you know today, what would you tell your younger self, as you were just starting out and beginning your floral adventure?

I have really enjoyed my flower journey, and am really grateful for how smooth it has been. From the beginning of it until now has been a very organic process. It felt a lot like a tornado that I was sort of thrown into, not knowing what I was doing, but it was a beautiful tornado!

I do wish I would have photographed more of my work. Sometimes I send a really beautiful piece away, and never get photos of it. That hurts! I wish I had just made the time to photograph them so that they could live on forever.

I would have also been more selective about the work I took in the first few years. In the beginning you have to take work because it is work, and not necessarily because you love it. But, I found that work I did not love drained me of my creative spirit, and being able to use that creative spirit is the whole reason I got into this. The second I started being more picky about the work I was taking, was when my business took off in the direction I wanted it to. If I had valued my own time a bit sooner I think I would have saved myself many exhausting jobs that did nothing for my love of flowers or bettering my business.
 
 
We hope you enjoyed our follow-up interview with Sarah, and that you followed along with her Instagram takeover on our page!

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