Posts Tagged “webinar”

Live Chat Replay: Kelly Perry Talks Instagram

 

During yesterday’s Live Chat we talked all things Instagram with the lovely & talented Kelly Perry of Team Flower! Kelly is an amazing force within the industry and has created two completely separate businesses: her floral design company, Philosophy Flowers,  and Team Flower, a community of florists and flower friends who come together to learn from one another, lift each other up, and help propel the industry forward.

After struggling with social media and Instagram for some time, Kelly turned things around by changing her mindset and taking a new approach. Watch our replay to learn what that approach is, as well as tangible tips & tricks to improve your Instagram feed & presence! And if you don’t have time to jot down all of the resources we mention, they’re all listed beneath the video… we’ve got you!

 

 

SOCIAL MEDIA & INSTAGRAM RESOURCES

 

Applications & Tools

 

INSTAGRAM VISUAL PLANNING: UNUM & Planoly

 

SOCIAL MEDIA CONTENT SCHEDULING: Hootsuite & CoSchedule

 

INSTAGRAM PHOTO EDITING: VSCO & Filmborn

*There are SO many editing apps, just do some research online and find what fits best for you & your style!

 

CREATING SOCIAL MEDIA IMAGESCanva

 

Blog Resources

 

TEAM FLOWER COURSES: Floral Photography & Instagram Branding

POSTING TIMES BEST PRACTICES: Hootsuite & CoSchedule blog posts

Team Flower’s Upcoming Industry Conference! 

 


 

And remember, we are always looking for content ideas & want to produce Live Chats that help YOU! So if you want to see more like this, or have another topic you’re dying to learn more about, let us know in the comments below!

Education, Video , , ,

Live Chat: Streamlining your Proposal Process w/ Cristina Barragan

 

Join in to learn how to cut your client management time in half through the use of templates and automation features using systems like HoneyBook. Cristina Barragan of Posh Peony, will walk you through her streamlined process from lead capture to completion! You will learn how to save time, create beautiful proposals that convert, and maintain an elevated client experience from the get-go!

If you are interested in learning more about the available apps for florists, check out our comparison blog post here.

 

Now let’s get to know a little bit more about our guest host, Cristina!

 

 

I’m Cristina Barragan, Owner and Chief Creative Officer at Posh Peony and I have always had a love and passion for all things floral and design. In 2005, I started teaching elementary education and at the same time, launched my full-time floral business. It was a balancing act, to say the least! Over the years, I have built my business from the ground up with no formal training or education. It was all a learning curve that I have been able to streamline over the years. I have been able to grow and scale my business which has allowed me to pursue my love of teaching in the event industry. Today, we are a boutique style studio that provides full-service design and educational workshops at a local and international level. Being able to serve my clients well, teach aspiring business owners, and promote community in the event industry is the greatest joy! 

 

JOIN US

 

February 21st at 5PM EST / 2PM PST

 

The live video chat will take place on Huzza. All you need to do is just click, listen, chat, and ask questions! And if you feel like it, share a selfie with us. Click the link below to follow & subscribe and Huzza will send you a reminder 30 minutes prior to our live chat.

 

CLICK TO SUBSCRIBE

Business & Tech, Education , , , ,

SEO for Florists

SEO for Florist Live Video Recap

 

Why should you care about SEO? What is SEO – search engine optimization? How can you improve your SEO? So many questions and with only so many hours in a day, where do you start?

That is why we asked Eric Wu, an SEO, Product Manager, and Marketing Technologist from BloomNation to sit down with us for a live chat about SEO for florists. Search engine optimization is an ambitious topic, but I think this is a good starter conversation to kick-start your journey or at least have a better understanding of this subject matter. So if you weren’t able to make it or had to leave early, I hope you enjoy the video replay below.

Throughout the discussion, Eric reviewed some great resources and tools, and I wanted to make sure to provide a list for your reference.

 

Resources

 

 

Tools

 

 

I want to thank Eric Wu, David Schwartz and BloomNation for braving live video with us!! You guys rock! I also wanted to give a quick run-down about BloomNation for anyone who may not know about this company. First, I like what they offer florists and think what they are doing is great. They are not a wire service but more of a technology company that provides a web platform to build a website to sell your floral designs. The websites are excellent when it comes to user experience and you, the florist, have complete control over what is offered, pricing, etc. Bloomnation will also send a photographer out to capture professional pictures for the florist in addition to their continuous work on SEO (so the florists get found). The only risk to the florist is the time it takes to set everything up and change. While we know each florist business has their unique circumstances, I think it is well worth your time to look into BloomNation. To check it out, click here.

 

Business & Tech, Education, Video , , , ,

TeamFloral Webinar: Merchandising Your Online Store

 

How your shop’s website is set-up is the single most important factor on your growth in sales this season – far more influential than how you merchandise your store. Find out how you can easily boost sales this season by preparing your website for holiday sales. Register today!

 

Join us Wednesday, October 19th @ 4 ET / 3 CT / 2 MT / 1 PT!

 

Host: Dan McManus, TeamFloral President

 

CLICK TO REGISTER

Business & Tech, Education , ,

Live Chat: Detroit Flower Week w/ Lisa Waud

Detroit Flower week

 

Detroit Flower Week is fast approaching (October 11-15 to be exact) and we’re so excited to be a part of it again this year! If you haven’t yet heard about it, check out our coverage on last year’s Flower House Detroit to see how it all started.

We’re excited to share that we’ll be doing our second LIVE VIDEO CHAT with Lisa Waud of Pot & Box, discussing all things Detroit Flower Week! If you want to learn more about this awesome event, or just check out his whole live video thing, be sure to register and tune in next Wednesday at 4pm EST.

The live video chat will take place on Huzza. All you need to do is just click, listen, chat, and ask questions! And if you feel like it, share a selfie with us. Click the link below to follow & subscribe and Huzza will send you a reminder 30 minutes prior to our live chat.

 

CLICK TO SUBSCRIBE

 

Detroit Flower Week

 

We’ll also be streaming this live on Facebook, so check us out there too!

Business & Tech, Education , , , , ,

Live Chat Replay: How Should You Determine Your Floral Markup

calculating-flower-margins

Yesterday we hosted our first live video chat with Ryan O’Neil, of Stemcounter.com, about his thoughts on how you should be determining your floral markup! We had over 100 people join us live, but if you weren’t able to watch please find the replay below.

Thank you to everyone who carved out an hour to watch our premier live chat. We are planning more and would love to hear your feedback on topics to cover, people you would like to see or if you have something you would love to share. Share your thoughts in the comments below.

Enjoy!

Here is the link for the calculator that Ryan refers to:
https://stemcounter.com/florist-floral-markup/

The live video chat took place on Huzza. Click the link below to follow & subscribe our Huzza live events:
https://huzza.io/mayesh

Education, Video , , ,

Live Chat: How Should You Determine Your Floral Markup w/ Ryan O’Neil

Floral Markup Live Chat

On September 6th at 4pm ET / 1 pm PT, we are going host our first live video chat with Ryan O’Neil, of Stemcounter.com, about his thoughts on how you should be determining your floral markup. Ryan, along with his wife, has owned a flower shop, Twisted Willow, for years, so his experience in the floral industry paired with his experience building his app, Stemcounter, will bring a fresh perspective to the table. I will also be there to commentate and curate your questions. Hope you can join us!

The live video chat will take place on Huzza. All you need to do is just click, listen, chat, and ask questions! And if you feel like it, share a selfie with us. Click the link below to follow & subscribe and Huzza will send you a reminder 30 minutes prior to our live chat.

https://huzza.io/mayesh/live-stream/live-chat-how-should-you-determine-your-floral-markup-w-ryan-oneil

Also, we are going to try and stream live on Facebook Live at the same time! Cool, right!?

Business & Tech, Education , , ,

TeamFloral Webinar: Photography for your Website

TeamFloral Webinar

 

It takes more than great floral design to represent your style on your website.

Join us in this session for expert tips to make your work stand out online!

 

Host: Vonda LaFever AIFD, PFCI, CFD

 

Wednesday, August 24th

4ET / 3 CT / 2 MT / 1 PT

 

 

CLICK TO REGISTER!

 

Education , , ,

TeamFloral Webinar: Double Your Wedding Business

Team Floral Webinar

Hey Florists! You can save time and dramatically grow your wedding sales by focusing on the electronic and printed tools that are used by the most successful wedding shops in the country. Save hours of unproductive effort and hundreds of wasted marketing dollars by focusing your energy on proven ways that get results. Join us for our next webinar on how to double your wedding business – details below:

Tuesday, June 21st
4 ET / 3 CT / 2 MT / 1 PT

Host: Vonda LaFever

Register Here

 

Education ,

Webinar: 2016 Floral Industry Forecast

2016 Floral Industry Forecast

 

I hope you can join us for our next TeamFloral webinar. The next free webinar will cover the 2016 Floral Industry Forecast – you don’t want to miss it! Here are the details:

Wednesday, March 9th
4 ET / 3 CT / 2 MT / 1 PT

What should you expect for your business in 2016?
In this session, you will hear what to expect this year as well as how to position your shop to take advantage of the hottest areas of new growth this year. If growing sales is an important goal, this may be the most important session you will attend this year.

Host: Dan McManus, TeamFloral President

”Your ability to learn and translate that learning into action is the ultimate competitive advantage.”
-Jack Welch, Former CEO General Electric

REGISTER NOW

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