Posts Tagged “sun valley”
Valentine’s Day has come to a pass and now it is time to rally for Women’s Day, which is on March 8th! For a little history on this holiday, you can read my blog post from last year.
In the next few days our branches will be receiving 100 of each of the fliers/posters below for you to help promote Women’s Day in your shop.
The Women’s Day promotional posters are being provided by:
- Association of Floral Importers of Florida
- Wholesale Florists & Florist Suppliers Association
SAF has created tons of resources and graphics to help florists promote this holiday as well. Be sure to check them out here: http://www.safnow.org/womensday
Michael LoBlue, CEO of CalFlowers share with me:
“[We are seeing] unprecedented industry cooperation. According to Flowers& Magazine’s February issue reporting on a high level meeting referred to as the Flower Summit, held at the WF&FSA Annual Meeting in October 2014:
“At the end of the day six of these organizations formed a partnership and called it “Promote Women’s Day”. The partnership covers a wide industry base, from U.S. and Colombian flower growers, to importers, exporters, wholesalers and others. In fact, the coalition represents possibly the most successful example in many years of cooperation and collaboration among different segments of the industry to boost flower sales.” (pg 62)
As an active participant in this collaboration — actually, it was CalFlowers (formerly known as: NORCAL) that challenged the other industry associations to come together, put aside parochial interests and concerns, and do something together that rises the tides to lift all boats in this industry.”
As you can see this is an exciting effort happing with in our industry!
So tell us … have you promoted Women’s Day in the past? How did it go for you? Are you going to promote it this year?
We don’t have just 1 new wholesale product guide for you, but 5! We worked with Sun Valley to bring you product guides on Bombay Celosia, Cotinus, Freesia, Physalis (Chinese Lanterns, and Rosehips. Even if you’ve been in the biz your whole life, I’m sure there is some new little nugget of information.