Posts Tagged “michigan”
This past weekend, the Michigan Floral Association hosted the 2016 Great Lakes Floral Expo at the Devos Place in Grand Rapids, Michigan. This was an eventful weekend filled with multiple education sessions, trade fair, and numerous design competitions. Mayesh sponsored two of the hands on education sessions – “Events…Selling and Designing Profitably” featuring Robbin Yelverton and “Weddings – The Next Level” featuring Tracy Park.
Our booth in the trade fair featured Dutch Product from Tuning Flowers and novelty plants from Ravensbergen Greenhouses in Canada. From Holland we had Vanda Orchids, 15+bloom Cymbidiums, Walter Grootscholten Phalenopsis Orchids, color enhanced Echeveria and new varieties of novelty tulips. The Phalenopsis in particular were a HUGE hit, and almost everyone that walked by stopped to comment on them. In plants there were Oxalis, Stephanotis vine hoops, and Rex Begonias. Conseulo Lovelady and Megan DeMara from Mayesh Detroit coordinated the rest of the display items and were our staff for the weekend. The two very talented designers from the Grand Hotel on Mackinaw Island, Laureen Williams & Marie Carnell, used their amazing abilities to put the booth together with the product provided. Mayesh was the only floral wholesaler with a booth at the trade fair, and was very well received.
Saturday night festivities included the President’s cocktail reception, followed by the “Together We Bloom” banquet. The current MFA President and Mayesh Design Star, Jerome Raska was the host for the evening at the dinner as well as presiding over the Designer of the Year Run Off. During the Industry Awards portion of the dinner, Mayesh Detroit was recognized as “Michigan Wholesaler of Year 2016”, as voted on by peers in the industry. Andrew Arthur was on hand to receive the award on behalf of the company, with Megan and Conseulo in attendance for moral support.
Teleflora’s Michigan Unit presents: Here Comes the Savvy Bride!
Featuring: Bert Ford AIFD, PFCI
Today’s bride is tech savvy, well read and knows what she wants! At this program, Bert will share tips and techniques for wowing your customers that will be sure to take your wedding business to the next level. Learn to sell and create the latest trends in bridal designs. Don’t miss this opportunity to maximize your profits and create exciting new designs. Here are the details:
Wednesday, September 10th, 2014
Shopping 4:30 – 6:30pm
Registration & dinner 5:00 – 6:30pm
Educational design program 6:30 – 8:30pm
Mayesh Wholesale Florist, Inc.
35935 Ecorse Road
Romulus, MI 48174
Teleflora members: pre-paid $20 / At-the-door $25
Non-members: pre-paid $25 / At-the-door $30
Register by Wednesday, September 3rd, 2014
Dinner is guaranteed for our pre-paid guests only
Cash or check only, thank you
To register call or email:
Debbie Custer (734) 455-7377
We are truly blessed to be involved with several organizations that strive to make a difference in people’s lives. One such organization is the Southeast Michigan American Heart Association! Our CEO, Patrick Dahlson, along with members from our Detroit branch attended this year’s event at the Eastern Market last month. See a couple of pictures from the ball below!
Mayesh took Best of Show for our booth display at Michigan Floral Association’s Great Lakes Floral Expo in Grand Rapids Michigan. We were given a nice plug during the trade show and we came home with a small plaque.
A special thank you goes out to Alexandra Farms who participated by buying a booth for us to display 36 varieties of their garden roses, which really made our booth wonderfully scented!
Here are some pictures from the event:
As a wholesale florist, we carry a wide variety of fresh cut flowers. Our branch in Detroit, Michigan sent over the pictures below and I wanted to share them with you. For more of a comprehensive list of available bulk flowers, be sure to check out our monthly availability list found here.
- Wildcat Orchids (wholesale orchids)
- Amsonia Night Sky
- Astilbe White
- Bearded Dianthus
- Cobra Lily (Saracena Trumpets)
- Dendrobium Orchid Vailai
- Fritillaria Persica
- Heliconia Yellow Carabea (wholesale tropical flowers)
- Hydrangea Magical Coral (wholesale hydrangea)
- Hydrangea Magical Cryst
- Ranunculus Orange
- Ranuncula Pom Pom Assorted
- Rose Caipirinha (wholesale roses)
- Sunflower Black Diamond (wholesale sunflowers)
- Tulip Libretto Parrot (wholesale tulips)
- Vanda Orchid Dotty Purple
These pictures our from our wholesale branch in Detroit, but you can order nationwide from our shipping departments in Los Angeles and Miami, and from our local branches in Bakersfield, Carlsbad, Chandler, LA Flower Market, Las Vegas, LAX, Orange County, Phoenix, Riverside, San Fernando, Torrance, Charlotte, and Cleveland.
Sabrina visited our Cleveland location a few days and then drove to our Detroit location to cover their Open House as well as a Teleflora class for our followers on Twitter and Facebook on October 12th. Below is a summary of her visit:
Driving from Cleveland, OH to Romulus, MI is no short trip but it sure was a beautiful one.
I have never been to the Midwest, so driving through vast farmlands and crossing one of the great lakes via a massive bridge was fun to say the least. My co-pilot Leslee from our Cleveland branch laughed at me and said “I guess you don’t cross a lot of bridges like this in Tucson, Arizona, huh?” Nope. Not like this one.
The area surrounding our Detroit wholesale floral location is vastly different from what I have envisioned. It is settled in a wooded area and not nearly as industrialized as the areas surrounding many of our other locations. It was beautiful! The location is massive and constructed with nearly every aspect of a cut floral facility thought out. It is a must visit if you are ever in the area.
Tom Metzger and his staff welcomed customers all morning during their Open House. When I arrived around 1:00 pm the place was packed with customers and the sales staff was busy preparing the whole building for the Teleflora class to be held that evening.
“Joyce has been designing flowers since 1975. She graduated from Kirkwood Community College with a degree in Floriculture. After graduating she worked in a retail flower shop in Waterloo, Iowa and in 1984 moved to Tucson, AZ to manage a large retail shop operation. Since 1998 she has been a freelance floral designer and educator throughout the country, becoming an Arizona Master Florist, a member of the American Institute of Floral Designers, a Certified Floral Designer, a member of the Professional Floral Communicator International, a Teleflora Educational Specialist and designing for many events and industry vendors the country. Joyce is married with 2 children and resides in Tucson, AZ.”
I stayed for the beginning of her session, during which she had some great tips. I shared a lot of them via our Twitter page.
Joyce really focused on these 2 points of emotion and service. She acknowledges that flowers are an emotion driven purchase. Flowers have been scientifically proven to affect mood.I loved this tip. Often we forget that beautiful foliage is just as expensive as cut flowers. Why do we only use foliage to cover mechanics? Show it off, and don’t give it away. Freebies are profit killers. Make sure to charge for all of your foliage and accent flowers.
Tip: “It is time to upgrade the bud vase!”
Joyce used dried lotus pods that have been cut to create a grid. This allows for minimal stems to be used but the look is very high end and has a great perceived value. Many florists rely on foliage to create the grid system needed to keep flowers stable in a bud vase. We stuff small vases. Here is a cool way to use very little stems and foliage for a great upscale bud vase look.
Tip: “Cross-train designers and drivers”
How often do drivers become designers on the fly? Rocky roads and potholes cause arrangements to shift, this is where driver turn into designers. Joyce advises that drivers shadow a designer when they are designing and designers ride along during a delivery. This will allow both parts to work together to make sure the arrangement looks great when received by the end customer.
Tip: “Use those scrapes you have been saving for years.”
How many shops have that bucket of sticks and stems? We say, “one day I will use that.” Today is the day! Joyce created some fun display pieces that can be altered for any season. She even created a very upscale version of a dozen roses. She is a big fan of branches. It allows for prep work to be done very far in advance and ready to design and sell when orders come in.
Thank you to all the attendees who came out to learn and to Joyce and Teleflora, thank you for a great program.
If you are ever in the neighborhood, stop and say hi to our Mayesh Detroit folks.