Posts Tagged “live video”

Mornings with Mayesh Replay August 2017

Each month, I get together with some of my flower friends for our Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this replay!

This month, I invited my friend and 2017 Mayesh Design Star, Christy Hulsey of Colonial House of Flowers to share with you about her experiences as a floral business owner and as a Mayesh Design Star!

Keep on scrolling down for the show notes that contains all of the questions, answers, and resources for your reference!

Post your questions or topics for the August’s show in the comments below. See you on September 12th at 7 am PST / 10 am EST which will be streamed live on Facebook only! (We are testing out a new way of doing the show).

 

SHOW NOTES

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

http://www.mayesh.com/flower-411-local-lisianthus-is-back/

  • Instead of talking about the horrible heat wave happening on the west coast, let’s talk about the cool stuff that’s coming into season now…
    • Fresh Chinese Lanterns
    • Grape Vine  -but limited quantity for a limited time
    • Hydrangea Lacecap- available import or drop ship
    • Hydrangea peegee – available via drop ship
    • Hops Strands
    • Lisianthus Local-back on
    • Raspberry (with thorns)
    • Sedum
    • Snowberry Import
    • Tree of heaven

 

FLOWER CARE & HANDLING

  • From Dolores Vlad: How can I keep white ranunculus, white garden roses and white Ohara bouquets from browning easily especially on hot summer days?
  • From Alicia Schwede, of Bella Fiori & Flirty Fleurs: I’d like to know more about the care and handling of Calathea leaves!! Used some for a wedding last week and half of them curled up and became crispy.
    • DAVE: All of these problems can be related back to proper hydration practices and knowing which flowers need special care. Water PH is always key and can be corrected simply by just adding your favorite flower food. You may also have high salt or chlorine content in your water. Salt buildup is the number one cause of browning petals and leaves yellowing & curling. Excess chlorine can also burn flowers. A simple hack is to buy distilled water and add your favorite flower food. The distilled water is void of salts and added chemicals and can drastically reduce those problems. It can even prevent black spots on stephanotis and gardenias. We never recommend boiling stems! Modern research has shown that this method can actually damage cellular structure in the stem reducing water uptake.
    • Shelley: White flowers generally show the most bruising of all the flowers. Most flowers will have some bruising but with white, they just show up easier because of the contrast on the petal. Take extra care not to over handle or press on the tops of your flowers when you are handling them. Remove any damaged petals or bruising you see early on because these will only get worse. If you find they are problematic for you in warmer months suggest doing a white on white look for your brides using creams, beiges and more tonal whites and not starker whites with hints of blush. There will be less obvious signs of bruising  
    • From April Ellsworth: Hellebores -These beauties are tricky! Any processing tips and tricks to avoid wilted and droopy flowers? I’ve tried dipping the stem into boiling water for 30 seconds and also searing the stems….but they still drooped. Because of this, I have avoided these but long to use them in arrangements. Is it possible that I got a “bad” bunch or are these just unreliable?
      • It’s very possible that you just received a bunch that was stressed or aged. Hellebores, when properly hydrated should last at least a week. There are some varieties that naturally curl over so selecting the right variety is important.  
      • My tried and true trick with fresh hellebores that are wilting is to re-cut them and put them in super hot water…not boiling but hot enough to steep tea in…works every time. If it doesn’t then usually like Dave says they are older or stressed. Hellebores are super long lasting some will even last weeks. I jokingly refer to them as zombie flowers some varieties they never die  

 

FLOWER BUSINESS

  • Susan: How much do you mark up hard goods? If a votive costs a dollar wholesale, what do you charge the customer?

 

FLOWER DESIGN

  • Kimberly: floral foam for bouquets in the summer- smart idea? How much longer could the flowers last with and without it?
    • Is this question regarding bridal bouquets or standard bouquets? Bouquet to me is always something hand tied or held in the hand that is why I ask.
    • Floral foam is technically supposed to make your floral arrangements last longer because it has a preservative in it, BUT fresh water and a few drops of bleach in a vase will do the trick just fine. Most important thing is to change the water daily and keep your vases super clean. The problem is getting your customers to do this. I always tell them if you would not want to drink it neither would your flowers.
    •  In lieu of using foam, try creating an armature out of chicken wire instead. By forming it into an “egg shape” you can submerge it into your vessel for added stability.

 

 

 

 

  • Kasey: Do you have a suggestion on where to find flower frogs and vases fairly inexpensive? I would like to sell arrangements but don’t want to spend too much on the vase and frog if I am going to part with it!
    • I typically don’t suggest flower frogs for daily work because of their expense for most florists. I think that most consumers do not appreciate them the way we do and will not re-use them. Unless you have a customer who continues to bring back the frog with their container repeatedly, then it’s worth it.
    • They have been around for centuries but mostly these were designed more for home use for hobbyists in the 1920’s -1950’s and for Japanese Ikebana style designs originally- not mass market delivery, but with the changes in the industry have become in vogue again.Very eco-friendly but pricey to use!
    • I love them I have a great collection of antique and glass ones, but for your delivery and event orders best to stick with florist netting/chicken wire it does the same thing and is more cost effective in the long run.
    • As you know, I’m an avid Googler of all things unknown! I found a ton on-line at places like amazon.com & Savon Crafts you could also try your local thrift shop or dollar store.

 

 

 

CHRISTY HULSEY INTERVIEW QUESTIONS

Before we get into Mayesh Design Star, tell us a little bit about yourself, and how you got started in the flower industry?

Christine of Love In Bloom Floral Design wants to know if you are the sole owner?

I have another question from Christine of Love in Bloom … she says “I have a very small hand grip. Any tricks for hand tie bouquets, especially the garden style?”

How about your team? It looks like you’ve got a close-knit group of people working together in your shop!

I saw that you have a little garden by your studio from which you bring in fresh clippings everyday to design with. Can you tell me a little bit about that? When and why did you decide to begin growing some of your own flowers?

What is CHOF’s focus? More retail or do you also do weddings & events?

How would you describe CHOF’s design style?

After working with you all year, I know the answer to this, but I’m still going to ask … Which flower varieties are your favorites?

Let’s talk tools. What’s your favorite floral design tool?

Social media … I often hear from small business owners that they don’t have time to sit down and do social media. You seem to have made it a priority in your company and just recently helped one of our MDS design videos from July reach over 50,000 views in one month … which is a HUGE deal for us. Can you give us some tips on how you ensure Colonial House of Flowers stays on top of social media?

Time to talk Mayesh Design Star…. Why did you decide to enter last year’s contest? (here’s a link to find out more about this year’s contest)

What has been the most unexpected aspect of your Design Star journey so far?

What has been your most and least favorite parts about being a Mayesh Design Star?

One last question about MDS, do you have any advice for those who are considering entering the contest?

I hate to wrap up, but all good things must come to an end. Christy, do you have any thoughts that you would like to leave us with?

 

Mornings with Mayesh Replay July 2017

Each month, I get together with some of my flower friends for our Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this replay!

This month we switched things up a bit by kicking off the show with my friend, Ryan O’Neil, of StemCounter, to talk about how to go from consult to booked!  Then we will move on to the rest of the show with Dave Tagge and Shelley Anders answering your flower questions.

Keep on scrolling down for the show notes that contains all of the questions, answers, and resources for your reference!

Post your questions or topics for the July’s show in the comments below and don’t forget to save your seat! See you on July 18th at 7 am PST / 10 am EST

 

SHOW NOTES

SPECIAL GUEST: RYAN O’NEIL OF STEMCOUNTER

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • This past weekend Chile had a huge snowstorm in the central region affecting their Helleborus Plantation directly and 70% of the production in one of their big Anemones Farms. The storm destroyed the farm that had most of the premium ranunculus crop as well. This was an unusual phenomenon in Chile, they have never experienced this type of crop damage due to cold weather. As information becomes available, we will update you as to what to expect moving forward with these crops.
  • Kumquats have been put on the agricultural hit list again, so they will not be available for a while
  • Local peonies are finished, Dutch are stored for a while now and Alaska should start soon but NOT a huge supply and they will be pricey.
  • Giant Allium and eremurus have finished locally but are available as an import from Holland
  • Local hydrangea and dahlias are in full swing, Dutch hydrangea are available also.
  • Dutch Lilies are hot right now and worth trying, we are running specials from the top 2 growers in Holland. They are price and size comparable to Oregon lilies but with some different unique varieties
  • Large local coxcomb is on strong and looking good.
  • Domestic lisianthus production is down. It has been affected by the heat and some hot colors like Brown and black are almost strictly Dutch now AND a bit expensive. We will be moving towards importing these as local production decreases.
  • Note: you can’t trust everything you see on Instagram. Sometimes growers and wholesalers post unusual items that are in extremely short supply so ask your wholesaler before selling something that you see on Instagram, it doesn’t mean it’s readily available.

FLOWER CARE & HANDLING

  • Two hydrangea questions are related:
    • Elaine: I have a really hard time with hydrangeas, I’ve tried submerging them when they arrive or at the time of arranging, I’ve tried Allium on the stems, watered it from the petals, you name it I’ve done it. Any other suggestions?
    • La’Wanda Marie Hines: Hi! ,What is the best way to keep a hydrangea lasting in a bouquet? Especially in a hand-tied bouquet?
      • Proper cold chain management and hydration with floral food before hand are crucial! In dry climates, it is common practice to submerge the heads in room temperature water for 20 minutes and up to an hour to firm up the heads. You can also accelerate water uptake in the stems by using a potato peeler and removing a few inches of the dermal tissue below the waterline, exposing more of the xylem. This will give you more surface for the uptake of the hydrating solution. Also, by leaving your hand tied bouquets stems longer, you can cut them just before presentation. Keep it in water as long as possible before your install. If you can, re-cut the stems and put the bouquet back in water between photo shoots, ceremony, and reception That will help add some longevity. Always have a few extra stems handy in the event you get a floral malfunction. Some florists will build a “backup” bouquet and switch it out mid event. You can also use an “eco sponge wrap” from Eco Fresh Bouquet to keep the stems hydrated.
  • Kasey: Also any tips on helping keep an arrangement fresh longer I would appreciate it mine tend to die fairly quickly, I cut the leaves so that they aren’t flower level.
    • Lack of proper flower conditioning is the number one cause of premature flower death. Without replenishing the sugars in the cut flowers & greens they will not perform properly. Bulb flowers need additional care as they are no longer receiving hormones from their corm, bulb or tuber. Another huge factor is cold chain management. By properly conditioning and storing your cut flowers they will be set up to resist the stresses that occur during the arranging process.
    • Same proper handling when you get them back to the shop…always make sure you are re-cutting the stems and allowing flowers to drink before you put them back in the cooler.

MARKETING NEWS

  • Facebook:
  • Instagram:
    • Did you know that you can also place ads in Instagram Stories? This isn’t new news as this was announced at the beginning of the year, but it is a great advertising tool especially since Instagram stories are so powerful.
    • Friends & followers can now reply to Instagram Stories with photos, videos, and Boomerangs, not just text!
    • Probably the most piece of social media news right now is that you can share a replay of your live videos to Stories. So once you stop broadcasting your live video, tap the share button at the bottom of the page. So easy and a great way to get more mileage out of your live videos if the content is relevant for more than the time you are live.

FLOWER BUSINESS 

FLOWER DESIGN

  • Lisa Ferguson: New fresh mechanical ideas for hanging installations.
    • Newer trends including gridding your ceiling space with wire and hanging ribbons or inverting flowers like snapdragons & delphiniums to create a textured false ceiling. You could also suspend geometrical armatures intertwined with flowers to create depth.
    • Funny I have been getting a lot of request for this very thing recently from my florists, specifically how to and how much to charge. I agree with Dave. Large hanging grids or ceilings of flowers are making a strong showing right now. This can be done with chicken wire attached to wooden frames or suspended styrofoam covered in moss and made into a wood frame, hung with silk (artificial flowers) mixed with real greenery to give it a fresh look. It’s a lighter weight alternative and can be made in advance.Almost all the large installs you see with what looks like wisteria or hanging with really full perfect line flowers are most likely artificial.
    • Large wire hoops suspended like chandeliers are still popular as are floating and hanging spheres and cages and dripping delicate flowers.
    • ZIg-zagging wires across the ceiling the draping greens across with lighting
    • Also elevating very high platforms on tables ceiling height and then draping florals downward is a great look
  • Denise M: What are the best pairings with white and blush colored Peonies for an outdoor, May wedding for both simple table arrangements and hand tied bouquets. Any tips or tricks in working with them?
    • My favorites are garden roses, why have one great fragrance when you can blend several. Texture is everything and garden roses provide not only great fragrance but also textural interest. Make sure to plan on receiving your peonies and garden roses with plenty of time to get them fully open!
    • I love garden roses also and definitely would use standards like Quicksand roses or Sahara, pale pink ranunculus, white, scabiosa and Mary Milton viburnum (when you can get it), mock orange, brown lisianthus. SO many pretties.I think nudes, and brown tone flowers bring the sweetness of the pinks down a bit.
  • Eunice: What are some tips you would give first-time florists, with no education?
    • The Floral Design Institute has online classes available. For more information see the accompanying link. https://www.floraldesigninstitute.com/distance-learning.html
    •  Find the very best quality or high-end shops in your area and ask to intern for them. Do anything! Process flowers, wash buckets, take orders, get to know your way around a flower shop or studio event florist. Everyone starts this way. Most shops will need the help and don’t have time to train so it’s a great way to get your foot in the door.Once there learn everything you can and study on your own as well.
    • Also, a good way to tell if this is for you, being a florist is hard work y’all!
    • Mayesh offers great instructional videos from our Present and Past design stars and there are tons of tutorials online.
    • At the same time take workshops and classes and one-on-one workshops with your favorite designers.  I offer a series of workshops at our Carlsbad location but not all of our locations do.
    • Some other great resources:

 

 

 

 

Live Chat Replay: Kristin Banta

LIVE CHAT W/ KRISTIN BANTA REPLAY

Hopefully, you didn’t miss yesterday’s live chat with Kristin Banta. If you did, do not despair, as we have the replay below for you, along with a list of questions that were covered. She was amazing! Kristin is so easy to talk to, but most importantly she is passionate about what she does and loves to share her wisdom when it comes to branding, event design, color, clients and so much more! My kind of person! Please watch and share with your fellow flower & event friends!

 

 

QUESTIONS

  • How did you start your brand?
  • How has your brand evolved over time?
  • What do you think are the most important parts about developing a consistent brand to reach your target clients? And who is your target client? When filming the Wedding Party you had said that your minimum is $150,000 and you have done as large as $1,000,000…. is this still true today?
  • Can you explain what your initial consultation/planning process is like when you first meet a new client or couple, and how you determine if you want to work with them?
  • How much influence do you have on the event design, and how do you help steer your clients in certain directions so that you can have the creative license to put on the best event possible?
  • In today’s world of Pinterest, Instagram, and other social media outlets, clients & brides often come to the table with a set idea on what they want. How do you push them to be unique and think beyond what might be “on trend” at that point in time?
  • I know you’re not afraid of color, which is so refreshing! Tell us a bit about your process when asked to design around a color or theme?
  • What do you think of this year’s Pantone Color of the Year?
  • How important do you think the color of the year actually is? Do you find it to be accurate and an inspiration in your designs throughout the year?
  • I like your “there is no rules” mantra … what are some of your favorite rules to break?

 
CURATED QUESTIONS

  • Chris Clark: I’ve heard you speak several times about your philosophy of “narrative” designing. When does the budget conversation happen in that process?
  • Carol Mason of Romp Events: We are receiving so many requests for garlands (along the aisle, on the table tops, etc.) which greenery has a long shelf life to provide us a longer work time before the day of?
  • Marcela Bogado Dhar: Living walls are starting to be a requested for corporate events and weddings. Any suggestions on cost budgeting for us?
  • Regina: Is there a specific software package you suggest for doing presentations and combining pictures?
  • Wireaccents: How did you become an event designer? What is trending at the moment? And what are you forecasting for 2018 trends?
  • Theweddingladyindy: Have you had a client that was not overjoyed with her work? If yes, how do you react to a client not totally overwhelmed?
  • Avalorendesign: What trends have you set that others are following?

Mornings with Mayesh Replay June 2017

Each month, Yvonne and Dave get together for their Mornings with Mayesh show to discuss the world of flowers. From general flower availability and flower care to marketing for your flower business and everything in between, you don’t want to miss this month’s replay! Keep on scrolling down for the show notes that contains all of the quesitons, answers and resources for your reference!

Post your questions or topics for the July’s show in the comments below and don’t forget to save your seat! See you on July 18th at 7 am PST / 10 am EST


 

SHOW NOTES

FLOWER QUESTIONS

WHAT’S GOING ON IN THE WORLD OF FLOWERS?:

  • Big thank you to Billy in our Los Angeles purchasing hub for putting together our flower 411 list posted now on the Mayesh blog.
  • Some items are ending such as, bearded iris, columbine, Hellebores, lilac, blooming jasmine vine and spirea.
  • Some items are very limited like chamomile, cafe dahlias, lupine, mock orange & most protea varieties excluding pincushions.
  • Here are a few locally grown summer blooms available right now, blooming artichokes grown in Arizona, Coral Sunset Peonies (a relative of Coral Charm), Snowmound Spirea. These are all in stock right now but won’t be around for long!
  • For a full list of what’s coming and what’s going, check out our blog.
  • Also, I wanted to mention the product featured in this month’s design video, Southern Smilax, as we have been receiving a bunch of questions about it.
    • It is available year round with the exception of the following months
      • April – spotty availability
      • May and June – absolutely not available
      • July – spotty availability
  • From Adona: Do all Mayesh centers carry a large variety of flowers? I’m in California and I am relatively close to 3 branches but don’t know if one would have more in stock than others…
    • We have an awesome group of individuals in our central purchasing team that finds all the unique flowers and greens that we carry, and we source them from all over the world. Each branch also has it’s own purchasing agent on site to merchandise their location with the things that make the most sense to their client base.  Every branch has the ability to special order just about anything you need so if you aren’t seeing what you want in inventory,  just ask your sales rep to order it for you.
  • From Amanda: is there any way to see pricing on different garlands without having to call in or email?
    • With logistics playing a large role in flower pricing, it is really hard to post these on a national level. Always consult with a sales rep about any pricing questions. If you’re planning on shipping from one of our national shipping hubs, they can give you a landed cost, that is your flower price including the freight to transport it to your destination.
  • Which breed of roses lasts the longest and how can you prolong their life to make your arrangements last longer?
    • Most hybrid tea roses have been genetically modified to eliminate fragrance which in turn extends their lifespan. The more fragrant a flower is, the shorter its lifespan. This is true with all flowers. To get the longest life out of your roses, we have posted a care and handling guide for you on our blog.
    •  http://www.mayesh.com/roses-preparation-care-and-handling/
  • Raynelle Mcneil: Ordering flowers can be a bit tricky when you need specific color and variety. Where is the best source to select both color hue and variety for ordering flowers?
    • Mayesh has an extensive online flower library to help you select the perfect choices for your event. It’s always nice to have a photo to refer to when talking about color. Another method is to bring in a fabric color swatch, or email your inspiration board to your sales rep.
    • This type of question comes up often and we did a blog post about it a long time ago so long that I can’t find it, but I remember the key point to the article was to use fruits and vegetables, something that is universal and constant to help describe color and to ensure that who you are trying to communicate to understands the color that you are looking for.
  • Heidi: How do you handle quality control of your flowers for events? Is there one person who takes charge of this?
    • Our entire staff is trained in this process. First of all,  your pre-book flower have all been special ordered in fresh, just for your event. We inspect all flowers at the time we receive them looking for blemishes or other problems. Each rep is responsible for quality checking their assembled orders before they are packed. This includes checking that the colors work well together and no items are missing. We never use old product! We condition all of our flowers in a commercial grade low sugar holding solution to start hydrating but not opening the blooms. fragile flowers are individually wrapped and stored in buckets in our cooler until you pick them up or we deliver them to you.

 

MARKETING NEWS

  • Instagram news: just broke over 700 million followers about a month ago with 100 million coming on just within the last 4 months! Much of the growth can be attributed to IG Stories. The 100 million that just came on only knows IG with IG Stories. There are 3 places that marketers need to focus on:
    • the feed
    • IG Live
    • IG Stories – have fun with filters, add personality & style, and sometimes branding.
      • Can add clickable hashtags and location!
      • If you have a public page, your stories are now searchable by hashtags and locations.
      • If you do stories, you can show in who can be suggested based on the activity of your followers.
      • More ways people can find you and bring more people to see your IG page.
      • p.s. if you want more people to follow you double check that your business page is public, not private.
      • There is a new REWIND video feature that you can add to your stories
      • A really cool eraser feature – take a photo, overlays a solid color over the entire photo, tap on the writing tool
  • 1.2 billion use Messenger every month; there are 100,000 active bots;
  • Pinterest
    • Pinterest ads or promoted pins are going to show up if someone clicks on the show me more circle on the pin, you will see promoted pins. You don’t have to do anything, they will show up if your image is visually similar.
      • Be careful with your images. Lifestyle images may convert better, for Pinterest thought it might be better to have a picture of just your product and is very good quality.
    • Pinterest is doing something similar when you click on a Pin and the images that show below that are “more like this” will also include promoted pins.
    • Metrics – you can see metrics on individual pins by click on the graph button – you’ll see total engagement, closeups, click to a website and saves.
  • Google Lens in your camera
    • You can just open up your camera, point it at a business, and Google lens knows the name of the business and will tell you the rating for it and sometimes even purchase items from the business. No need to open up any other app. This is just your camera. Groundbreaking stuff.
  • Google Photos – you can tell what pictures to share with who automatically. If there are pictures of flowers, you can share with co-workers, but photos of your baby you can set up to share with your family member.
  • Facebook
    • You can see the number of saves on your posts (someone can save to read or reference later). And for Facebook ads, you can create an audience based on people who have saved your posts or your page.
    • You can choose 5 featured pictures for your business page soon.

FLOWER BUSINESS

  • From Tanya Costigan Events: I’m new to floral and Mayesh (registered with you after attending the Intrigued Conference) and pricing for my clients is something I need guidance on. How do I figure what pricing to pass along to my clients? (flowers, markup, design, etc.)
    • The industry average is 3 to 3-½ times markup on fresh product with 15-20% labor.  Wedding, corsage, and any handwork is usually a 5 times markup and hardgood costs are usually doubled after your freight has been added.
  • From Courtlynn Noack: I’m new to the industry + pretty young. How long after being in business should I wait to raise my prices?
    • Being competitive with pricing is important but you should set standards that make sense with your own business model. For instance, artists working out of their homes have far less overhead costs and can translate that to savings for their clients but you want to “pay yourself” for all that creative labor involved. Network with other florists and ask what works for them or take some small business management classes or seminars to put things into perspective.
  • From Shelby: I’m familiar with the normal industry standard of marking up product but I’m curious about Labor. For instance, setting a price as a freelance designer. How do you figure out your worth/how much to charge per hour?
    • In most cases, they are going to tell you what they can afford to pay you, but it opens up a dialogue for you to negotiation with them. From years of talking with florists and making recommendations, I can tell you that if they like your work ethic, they are going to pay you well enough to keep you on their roster.
    • Our Miami branch often sources freelance designers for destination events and the branch manger said that the average rate is $25 per hour. I also found a post on Flirty Fleurs and the people who answered the question said usually between $15 and $25.
  • From Hannah Hunt: New to wedding floral business. I have been getting inquiries via my website where the bride asks for prices. Once I suggest a face to face or phone consultation to determine specifics so I can give them a quote, they do not respond. Is this normal? Are price seekers to be expected? How do florists handle this step?
    • Timely response is always key to any inquiry. Most brides are already shopping your competition to find the best value but may commit to the speediest most confident responses.  It’s a double edge sword if you post pricing online. You could put pre-packaged pricing on your website that would appeal to some brides but that could limit your options for larger more interesting events or scare away smaller unique clients.
    • Here’s what our Floral Forum designers had to say that relates to this topic: http://www.mayesh.com/floral-forum-educating-our-clients-on-pricing/

FLOWER DESIGN

  • Katalin Green: Random .. almost off topic… who did Beyoncé flower piece for your baby 👶🏼 shoot?
    • ***This is still Unconfirmed*** Awol Erizku is a multimedia Artist and possibly the photographer & floral set designer.
  • From Carie Youngers: How do you make a graduation podium piece not look like a funeral spray?
    • Stay away from the funeral palm leaves! Try using large tropical leaves like monstera as your base. Create the illusion of size with branches and fill in with fun seasonal flowers.
  • From @tylerawolf – I’m having a hard time knowing what greenery to choose. could you talk about that
    • First, I’d pop into a Mayesh branch and check out the seasonal availability. You can also snoop the internet for creative inspiration. Designing is really about setting yourself apart from the other guy by developing your own brand. Don’t be afraid to experiment a little, there are tons of fascinating ways to create your own style.
    • Don’t be afraid to talk to your rep about your needs. Let them know the look you are going for and they can help steer you in the right direction. If you are a bit like me and don’t really want to have a conversation with someone until you do a little research, then check out our foliages in our Flower Library.
  • From @obcessedwithflowers – How do you make a cost effective flower wall?
    • First, you need to determine if you are going to salvage it after the event or dumpster it. Using a base of moss or branches that can be reused is a good first step. You can spread the initial cost of the fabrication across every subsequent “rental”. Buying bulk from www.mayesheshmarket.com is another way to save money on all of your large purchases.
    • We did a flower wall video with Beth O’Reilly a couple of years ago that used minimal flowers to help with cost.
  • From Raynelle McNeil: What the best technique to do a floral wall with flowers or greenery. Is it water tubes or oasis backing with chicken wire?
    • There are a few ways to do it. Oasis makes a product called floral foam tiles https://oasisfloralproducts.com  that are lighter and have shallower dimension to keep weight down. If you are loading your wall with heavier flowers you may want to add chicken wire for added stability. Water tubing is also a great way to fabricate a wall. You can go as crazy as you want and mix various methods as needed.
  • We did a flower wall challenge at our branches around the same time and we used Oasis floral foam tiles and we have pictures and materials that we used to build the wall. Check it out:
  • HYDRANGEA:
    • From Phyllis: I have to make a hand tied hydrangea bouquet, which I have never done. I have heard the flowers don’t hold up well. Any suggestions?
      • It’s true, hydrangeas can be fussy. They don’t like the heat of summer or being out of water for long periods. When selecting your hydrangea, check that the blooms feel firm and slightly leathery to the touch. The mini green variety holds up well, they are cut at a slightly “prematurely” stage and very hardy. Antique varieties also hold up very well and can be dried and still retain much of their color. The key with any flower is to properly hydrate and use the right floral food. Pampered flowers always perform better!
    • From Lynn Cioffi: How do I keep a hydrangea wedding bouquet perfect for the day of the wedding?
      • Keep it in water as long as possible before your install. If you can, re-cut the stems and put the bouquet back in water between photo shoots, ceremony, and reception That will help add some longevity. Always have a few extra stems handy in the event you get a floral malfunction. Some florists will build a “backup” bouquet and switch it out mid-event. You can also use an “eco sponge wrap” from Eco Fresh Bouquet to keep the stems hydrated.
    • From Trista Rose Miller: How do you keep hydrangeas looking fresh in tall centerpiece designs?   I typically have some heads start to fade in flower foam within 18 or so hours, even with proper conditioning, good use of the foam, finishing products (Crowning Glory), etc.  Would water tube picks be a better choice?
      • Yes! Floral foam is great for a lot of uses but it can slow the uptake of water in hydrangeas and they drink a lot of water! You can keep them happy by creating a 1 to 2-inch void under the foam making sure the stems go all the way through to the unobstructed water source.  Water tubing is good short term, but still need frequent refilling.
  • From Rebecca Butler: How do you do the mechanics of flowers on this arch? To secure them?? https://www.pinterest.com/pin/75998312441257397/ 
    • This look can be constructed using two Oasis foam cages, wired or taped onto the floral arch. Flowers are inserted to extend from each focal point and wrapped around the armature. Additional blooms are given the illusion of floating by being hung using monofilament fishing line.
  • From Shelby: Dusty Miller in bouquets! More often than not, the product comes in super short. What are some tips and tricks for using in bridal bouquets?
    • We import beautiful long stem dusty miller from South America and it is available pretty much all year round. Ask your local Mayesh branch to special order it in for your next event!
    • Speaking of extra long or extra anything … be sure to talk to your rep about our Mayesh Luxe Blooms – this is the high-end product that we are able to source for you. We can carry some of it in our everyday inventory, but often product needs to be special ordered. You can get more information on our website:

 

Mornings with Mayesh Replay May 2017

Did you miss our first Mornings with Mayesh show?? If so, I have the replay for you here! I think our first show turned out amazing!! I want to thank everyone who submitted questions and who were able to join us live because, without you, Dave and I would have just been talking to ourselves.

Be sure to save your seat for our June 6th show at 10 am EST / 7 am PST! If you have questions or topics that you would like us to discuss, share them in the comments below.

Here are the topics and questions that were covered along with the links that were mentioned:

  • What is happening in the world of flowers?
  • What is the best way to keep stock from getting gummy?
  • What is the best way to order flowers at the right time so that they peak on event day?
    • http://www.mayesh.com/contact-us/locations/
  • Please describe the process to order and receive Mayesh product when I have events out of my local area so that they open perfectly the day of the event.
    • http://www.mayesh.com/products-services/#4
  • What is the best estimate/contract software for a small florist?
    • http://www.mayesh.com/florist-app-comparison/
  • What is the best sources for supplies – buckets, vessels, containers, etc.
  • How do other florists mark up their flowers and goods? Also, when incorporating labor, what percentage do most use?
    • http://www.mayesh.com/live-chat-replay-how-should-you-determine-your-floral-markup/
  • What the best method to make a garland? Any hints to ensure it stays together really well? Is is more cost effective to make yourself or order from a company that specializes in garlands?
    • https://www.instagram.com/p/BJOAHFDDFDF/?taken-by=mayeshwholesale
    • https://youtu.be/py81Tx7LSeU
  • What’s your favorite base to make a flower crown with?
  • For wedding florists, how do you handle clients that want to mix their DIY flowers (fresh or silk) with your designs?  We have an exclusivity “preference” but it can be hard to explain/enforce at times, especially with there being so many  DIY brides in our area of the midwest!  I would love to hear how other professionals handle this situation.
  • What are your favorite corsage and boutonniere flowers? I love using orchids and callas for their durability but they don’t seem to be very popular right now. And roses can fade quite quickly in the heat of summer wedding season.
  • How do you create “hoop” bouquets? I don’t quite know how to keep all of the flowers alive and still get a sturdy end product.
  • Marketing news: Facebook algorithm update, new features for Facebook group admins, Instagram Stories and MikMak, Pinterest’s “more like this” and Lens.
    • https://www.mikmak.tv
    • https://blog.pinterest.com/en/search-outside-box-new-pinterest-visual-discovery-tools

Mark your calendar and we’ll see you on June 6th for our next Mornings with Mayesh!

 

Introducing “Mornings with Mayesh”

Mornings with Mayesh

 

If you’re like me, you love to start your mornings off with a strong cup of coffee and a dose of The Today Show. Well, move over Kathy & Hoda, there’s a new morning show in town! Starting May 16th, we will be hosting a recurring Live Chat one Tuesday a month in which hosts Dave & Yvonne will be talking all things flowers! Mornings with Mayesh will loosely follow an AMA – “Ask Me Anything” – format, and we want to hear your flower questions to discuss on air! Dave is a wizard when it comes to flower “hacks” and tips & tricks pertaining to product, and both Yvonne & Dave are longtime veterans of the floral industry with plenty of knowledge to go around.

So send us your questions/comments/topic ideas, and without further ado, I’ll let the hosts introduce themselves!
Mornings with Mayesh

YVONNE ASHTON

 

Hello, hello! I have had the privilege of being Mayesh’s Director of Marketing since 2012. I believe in teamwork, continuous improvement and taking risks. My team has been instrumental in developing Mayesh’s worldwide brand into what it is today – specializing in content and inbound marketing. It’s been an amazing journey, but with all stories, this is not my beginning. I won’t take you all of the way back, but I have a unique background. I graduated with a degree in operations management and business statistics, was a UX consultant for one of the largest insurance companies, along with owning my own wholesale florist with my hubby before we joined Mayesh. I like to say that I bring a great mix of nerd and sparkle to the table and I’m super excited to connect with you with our new live video series!

 

 

Mornings with Mayesh

DAVE TAGGE

 

I have had a passion for flowers and art since I was a little boy. My first dried flower arrangement was at the age of 6 foraging dried seed pods and such in the fields behind my childhood home in Indianapolis. All throughout my childhood, I was involved in various art classes including color theory, sculpting, charcoal sketching, watercolor, acrylic, oil painting. Fast forward to the 90’s and I studied floral design under Michael Prihoda at South Seattle Community College. After working briefly in a flower shop in Seattle I was introduced to the wholesale side of our industry where I have spent the last 20 plus years honing my skills. In 2001 I started my career with Mayesh Wholesale Florists. I worked at their Los Angeles flower market location for 5 years and then transferred to their national shipping department. I have made it a priority to learn every aspect of the industry and benefited greatly from those experiences. When asked to transfer to Phoenix for Mayesh I didn’t hesitate. Mayesh has been like a family and home away from home. I love my career and who I have become by being a part of such a wonderful company.

 

So here is one last reminder to ask us your flower questions in the comments below, and be sure to tune in…

 

Tuesday, May 16th at 10am EST / 7am PST

SAVE-YOUR-SEAT-BUTTON

 

Video Chat: Streamline Your Proposal Process

live video: streamline your proposal process

Yesterday’s live video chat with Cristina Barragan of Posh Peony was really great and full of amazing content! If you missed it, be sure to set some time aside to learn how to cut your client management time in half through the use of templates and automation features using systems like HoneyBook by watching the replay below. Cristina walks you through her streamlined process from lead capture to completion – letting you in on her many tips & tricks that she has accumulated over the years! You will learn how to save time, create beautiful proposals that convert, and maintain an elevated client experience from the get-go! Setting up your systems will take some investment, especially of your time, but I think you will find it truly worth your while.

 

If you are interested in learning more about the available apps for florists that are mentioned during our chat – HoneyBook, StemCounter, Details & more – check out our comparison blog post here.

 

Don’t forget to take advantage of Cristina’s FREE Nurture Email Series Templates by texting using the information below and save 20% off your HoneyBook membership by visiting http://share.honeybook.com/dT7mj.

TEXT: FREETEMP
TO: 44222

 

A few other resources were mentioned during the chat and you will find the links to those below.

Email:
https://convertkit.com/
https://mailchimp.com/

Scheduling:
https://calendly.com/

Design graphics – for freebies and more:
https://www.canva.com/

CRM & amazing marketing/sales blog:
https://www.hubspot.com/

 

I’d love to hear your thoughts about how you plan on improving your process or what steps that you have taken already that has worked for you in the comments below!

 

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