Posts Tagged “holiday”
Have you heard? In the last couple of years there has been a big push from the floral industry to promote International Women’s Day, which is on March 8th this year. While the origins of the holiday began here in the US in 1909, for some reason it didn’t stick. The holiday spread to Europe and in 1917 it was widely embraced and has now become the premiere flower holiday in Russia and Eastern Europe.
With that in mind, we have created 6 social media images to help spread the work about this holiday and have included them below for your use. Feel free to download (right click on the image) and share. These will also be posted on our social media pages for easy sharing as well.
Do you have anything planned for Women’s Day? Any interest in your community? Let us know in the comments below!
Just 1 day left until Valentine’s Day! You have seen Valentine’s Day from our coolers (Portland & Miami), as well as pictures from the farms, but what about when they land in Miami? We want to show you what happens when your wholesale roses arrive, then unloaded from the planes, which are then moved into holding coolers and ran through inspections. Definitely a different perspective and another dimension to the blooms that we work with each and every day.
Check out this Valentine’s Day behind-the-scenes video, which our very own Peter Sessler (Director of Rose Purchasing) makes an appearance on NBC 6’s news report yesterday!
“It’s estimated that 90-percent of the fresh flowers that are imported into the United States come through Miami International Airport. NBC 6’s Michael Spears reports from the airport.”
We love giving you a peak behind the curtain, so Peter shot a few more short videos while at the airport for the interview.
This next video is of flowers shipped from South America via UPS being unloaded off of the airplane at the MIA airport:
Next, the wholesale flowers are moved to the airport’s holding coolers:
And finally, if you speak Spanish, check out this video with Peter and Maria Forero, of our Mayesh Miami sales team:
Happy Valentine’s Day!
In this final installment of Inspired Floral Design, Beth O’Reilly takes a more modern approach on a holiday centerpiece. This parallel design would work great on a tablescape, as a mantel piece or in an entry way. Such a great wrap to Beth’s year as our 2015 Mayesh Design Star!
Featured product: Cedar foliage, equisetum (horsetail), mini calla lilies, jasmine vine, ranunculus, cymbidium orchids and viburnum.
Hard goods: Water tubes, wire, hyacinth sticks, floral tape, yarn, hot glue, Oasis bullion wire, Oasis raquette and midollino sticks.
Valentine’s Day has come to a pass and now it is time to rally for Women’s Day, which is on March 8th! For a little history on this holiday, you can read my blog post from last year.
In the next few days our branches will be receiving 100 of each of the fliers/posters below for you to help promote Women’s Day in your shop.
The Women’s Day promotional posters are being provided by:
- Association of Floral Importers of Florida
- Wholesale Florists & Florist Suppliers Association
SAF has created tons of resources and graphics to help florists promote this holiday as well. Be sure to check them out here: http://www.safnow.org/womensday
Michael LoBlue, CEO of CalFlowers share with me:
“[We are seeing] unprecedented industry cooperation. According to Flowers& Magazine’s February issue reporting on a high level meeting referred to as the Flower Summit, held at the WF&FSA Annual Meeting in October 2014:
“At the end of the day six of these organizations formed a partnership and called it “Promote Women’s Day”. The partnership covers a wide industry base, from U.S. and Colombian flower growers, to importers, exporters, wholesalers and others. In fact, the coalition represents possibly the most successful example in many years of cooperation and collaboration among different segments of the industry to boost flower sales.” (pg 62)
As an active participant in this collaboration — actually, it was CalFlowers (formerly known as: NORCAL) that challenged the other industry associations to come together, put aside parochial interests and concerns, and do something together that rises the tides to lift all boats in this industry.”
As you can see this is an exciting effort happing with in our industry!
So tell us … have you promoted Women’s Day in the past? How did it go for you? Are you going to promote it this year?
‘Tis the season for giving! Mayesh Detroit sponsored a toy drive for Detroit Children’s Hospital this year. Kristen Lazuka, our customer service leader and receptionist was the chief in putting everything together. The drive ended up with us receiving around $500 in donated toys, mostly from our employees. Any child who is in the hospital on Christmas, along with their family members will be able to go to the toy room and pick something out. Merry Christmas!
Mayesh wants to help you spread the word to your customers about Women’s Day, which takes place on March 8th. If you have never heard of Women’s Day, it is an international holiday that celebrates economic, political, and social achievements of past, present, and future women. Here are some highlights regarding the holiday:
- In 1909, Women’s Day started as an American holiday in New York City.
- It spread to Europe in 1910.
- Russia and Eastern Europe embraced this holiday after the 1917 Revolution.
- It is now the largest flower holiday in these countries exceeding Valentine’s and Mother’s Day combined.
- In 2012, 268 events were held in the USA to inspire women and celebrate their achievements – up from 74 in 2011.
- Watch this video showing how pretty much everyone in Russia buys flowers for Women’s Day: http://youtu.be/H4-jpcz9y0E
Can you imagine such a holiday in which people from all walks of life purchase flowers to celebrate all of the important women in their lives? If you would like to explore the possibilities and promote the holiday within your shop, we have created marketing assets to help you. Please feel free to download the materials at no cost to you. You will find the following items (in both JPG and PDF formats):
- 16×20 Poster
- 8.5×11 Flier
- 4.25×6 Postcard Front
- Facebook Timeline Cover
The .jpg files are optimized for print, not web, so the colors will show a little differently online. For what the true colors look like be sure to look at the .pdf files. Also, if you don’t have a company that you typically use for printing, we often usehttp://www.uprinting.com/.
Lastly, if you are looking for some different design options, as well as ideas for social media posts, press release, promotional ideas, etc., be sure to check out all of the resources provided by SAF at: http://www.safnow.org/womensday.
As the holiday season is upon us, we find ourselves reflecting on the past year and on those who have helped to shape our business in a most significant way.
We value our relationship with you and look forward to working with you in the year to come. We wish you a Happy Holiday Season and a New Year filled with peace and prosperity.
And hope you enjoy this holiday with family and friends as these are the memories we wrap and unwrap forever in our hearts. All of us at Mayesh Wholesale extend to you our sincerest Best Wishes for a Happy Holiday Season.
All the best to you and your family,
Management and Staff
Mayesh Wholesale Florist, Inc.
Blogger: Sabrina Mesa
I love to travel. That fact that traveling is part of my job is an absolute plus, but covering and attending local classes here in Tucson, AZ is great!
“Hitomi is an internationally renowned floral artist who has guest-designed throughout North America, England, Japan, Mexico, Taiwan, Hong Kong, Bermuda, Singapore and Australia. She brings her well-travelled knowledge of latest trends from around the world to offer clients the best floral creativity possible.”
Hitomi is all about designing smart and always keeping in mind merchandising and sales techniques. Her class was using silks but her methods can be easily translated to fresh.
Tip: Single stems can make a great display when grouped.
Florists and customers love this technique. This technique allows for single stems to shine, yet compliment other flowers in a display. As for merchandising it is a great opportunity to show off cool small containers and not just keep them on a shelf in the back room.
This brings us to another important tip.
Tip: Bring those containers from your backroom to the front sales floor.
Most florists keep stockpiles of containers in their backroom. How can customers buy them if they can’t see them? Bring containers out and make mock arrangements. When making mock arrangements use those as opportunities to show off add-ons like butterflies and birds.
Tip: Use plastic or glue between foam to hold water for vertical arrangements.
This was an awesome tip for fresh designers. The glue or plastic barriers allow hydration to stay towards the areas where it needed.
Tip: Sell artisanship not just flowers.
You are the expert, you are the artist, you are a ROCK STAR! Do not sell your labor time cheap. Remember they are coming to you for your expertise, do not sell yourself short.
Tip: Create a trend within your shop.
Do not let your clients tell you what is hip and what is happening. You show them with your displays and your store. Buy containers by collection and set that collection out with product to show possibility. You cannot sell it unless you give a customer a chance to want it.
So many tips to share! I hope you find these tips useful during this holiday season and all year round.
If you ever have a chance to attend one of Hitomi’s sessions whether it be a fresh or silk. GO! You will not be disappointed.
Thank you Hitomi and Askren’s & Sons for such a great program.