Posts Tagged “customer questions”

Mayesh Floral Forum: Wedding Delivery Best Practices

Floral Forum: Wedding Delivery Best Practices

You ask, we answer! This question was sent in by a number of you, so we’re here to help! Many of you asked about best practices for wedding floral delivery, and tips on how to keep bouquets fresh prior to delivery. This is even more important as we get into the warmer summer months and need to protect our delicate little blooms! Read on for our designer’s advice…

 

 

Floral Forum

Beth O’Reilly

This is a great question. I myself cannot wait to read the answers from the other designers! For many years I have packaged my bouquets a very special way for delivery. I use a large, sturdy flower box lid and cover it with paper to make a nice presentation. I use my logo stickers on the outside of the box and embellish the box with a band of matching ribbon. I then pack all of my personals in this box; corsages, boutonnieres, bridal bouquets and anything else for the wedding party. It makes for super easy delivery and everything is labeled to make it easy upon delivery. Corsages and boutonnieres are packed in clear plastic corsage boxes and the bouquets are diapered with a water source to ensure freshness. The diapering process can be done in many ways. I use wet cotton and a plastic baggie with a rubber band. Another reason I like this technique is because the ribbon stays dry. Also, when the box is covered with clear cello, it makes for a really beautiful presentation of flowers. The clear cello is the final step and is very important because it will create condensation in the cooler causing the flowers to become turgid and crisp. Turgidity is when the blooms themselves firm up for the condensation process in the cooler. A good finishing spray is always a good idea for most varieties of flowers as well.

 

Floral Forum

Randi Eshelman

We live in a pretty hot climate so we try to keep the bouquets cold as long as possible. We coordinate with the bride/planner to hand off their bouquets a little before they start photographs. We also keep our flowers cool in vehicles while we set up.

 

Floral Forum

Mandy Majerik

We use lots of props and extras for our weddings and have “pull sheets” that are checked and double-checked as they are loaded in vans and box trucks. Fresh flowers always go in an air conditioned transport with a traveler always holding the bridal bouquet – the most prized possession! The best practice you can have is to arrive on time!

 

Floral Forum

Carla Kayes

I’m located in a hot area and am constantly combating heat. I put everything in the cooler in warm/hot weather. We top off water in all arrangements before loading for delivery. Always bring the extra unused flowers so anything wilted can be replaced during set-up. I also instruct the Bride & Maids to put their bouquets back into the water/vase when they are not holding them for pictures before the ceremony.

***The best advice I ever got, and use, is to have all dahlias (especially dinnerplate & cafe au laits) delivered the day before or morning of the event, and load them into all arrangements the morning of or even on sight if time permits.

 

Floral Forum

Shawn Michael Foley

When you’re done designing the bouquet, hose it down with crowning glory or finishing touch. Keep cool and out of sunlight as long as possible. Also mention to your bride to keep her bouquet in water as long as possible before AND after pictures!

 

 

Floral Forum

Jodi Duncan

Hand tied bouquets with no water source can be a challenge. I will wait to wrap the stems at the last possible moment, and make sure that care & conditioning has been handled on all levels. I love Clear Life by Design Master and use it on personal flowers that don’t have a water source.

 

Floral Forum

Cynthia Sanchez

Always clean all flowers (make sure no greens are in water as this produces bacteria and moldy, nasty water), provide a fresh cut and place inside a fresh bucket of water right when you come home from the market. This takes a long time to do but I can definitely tell the difference when I don’t clean flowers. By the day of the wedding, I really wish I had taken the time to clean and hydrate well. After the arrangements are made, check your water levels daily and refill if necessary. When it comes to delivering, the tighter things are packed up, the better. Don’t smash flowers but pack them tight and add newspaper or something to fill in between gaps to keep everything from moving around during your delivery.

 

I’m not sure about you, but as an aspiring wedding floral designer, those were some pretty helpful tips! Do you have any other tips & tricks or best practices when it comes to wedding delivery?

 

Mayesh Floral Forum: App & Tech Trends

Floral Forum: App and Tech Trends

 

Ah, the wonderful world of technology. In this day and age, as small business owners, it is crucial to use technology to both run and organize your business, as well as market yourself on social media. There are so many apps and tech trends out there that it can be hard to keep up, so we asked our tech savvy panel what some of their favorites are!

Almost everyone on our panel mentioned the most popular apps: Facebook, Instagram, Twitter & Pinterest. However, there were a few unique apps you may not have heard of that we’d love to share!

 

Floral Forum: App and Tech Trends

Shawn Michael Foley introduced us to one of his new favorite apps, TALNTS. TALNTS is a unique networking app intended to connect artists with other likeminded individuals. Shawn uses it to connect with photographers, models, and different industry professionals to possibly work or collaborate with. We all know how important networking is, especially as small business owners and independent professionals, and this app focuses specifically on that, down to your geo location. Sounds like a pretty cool and beneficial app to me – I don’t know about you, but I’m definitely going to check it out!

 

Floral Forum: App and Tech Trends

Two of our designers, Randi Eshelman & Carla Kayes, have both started using an app called HoneyBook. If you aren’t familiar, HoneyBook is a program designed for creative & event professionals to help streamline your wedding & event booking process. There are many awesome features to the app, including creating proposals, contracts and payment systems. You can customize the templates to your own specific branding, and connect the app to your website so everything comes through Honeybook.

Carla spoke very highly of the app: “I love HoneyBook. I signed up in December of last year and it has transformed my ‘office’ life and time spent on proposals & quotes… It looks beautiful & professional too! You can also link with other vendors on a particular job, and send referrals for jobs you are not available for. I highly recommend it!”

There are a number of these kind of programs out there, and it can be difficult to decide what will fit your needs best. So if you’re intrigued by HoneyBook but want to know all of your options before spending the money, we’ve done a little of our own research, and will be posting our findings in a more in depth blog comparing some of the apps in the next couple of weeks!

 

Floral Forum: App and Tech Trends

MileIQ is another one of Carla’s fave. It is used to record and make notes on any business-related drives, creating a log of those miles so that they can be claimed on your tax return. Chances are, many of you use your personal vehicle for work purposes, like driving to venues, meetings, and Mayesh, obviously 😉 But there is also a high chance that, as diligent as you try to be, not every last mile gets recorded. This app seems like such a convenient and helpful way to keep track of them, and make tax season just a little less of a headache!

 

Floral Forum: App and Tech Trends

Also suggested by Carla (you’re on roll, girl!) VSCO is a photo editing app for your phone. I, too, use it for all of the iPhone photos I post to Instagram, as it has a variety of clean, fresh filters and editing tools, and is super user-friendly. Carla says that it “really makes your phone pictures look like a professional took them with a great camera, and also lets your social media pages be cohesive in style & appearance. It’s so important these days to curate any image that you put on your business’s social media accounts!” I couldn’t agree more – keeping on brand is so important, as social media accounts really turn into your portfolio and a way for prospective clients to view your work and quickly decide if they want to pursue working with you or not.

While this is a nice little round-up of apps that are out on the market right now, we know there are more out there, and would love to hear what you’re using!

 

And a more specific tech question we’d love to ask you all – live video streaming, is anyone using it? Apps like Periscope & Snapchat have really gained momentum in the last year for professionals, and we want to know your thoughts on them, and if there is a place for them in the floral world!

Mayesh Floral Forum: Mother’s Day Inspiration

Mother's Day Inspiration

 

Can anyone else believe that we’re one week away from one of the busiest holidays in the flower industry? With Mother’s Day right around the corner, we asked a few of our Floral Forum designers to share some unique ideas to offer your customers. Beth & Jodi chimed in, keep reading for some fun Mother’s Day inspiration!

 

Floral Forum

Beth O’Reilly

As far as flower selection, novelty carnations can make a striking statement for Mother’s Day. The antique tones such as Antigua make for a unique offering and still allow for lots of room to make a more personalized design. Container choices are also a big sell for Mom’s day. Something that evokes emotion and can double as a keepsake is a great idea Try offering to your customers the option of taking something like gardening boots and tools and working them into a special design. Really it’s about letting flowers and design express the sentiment behind the flowers. Flowers have a way of saying what words cannot.

 

Floral Forum

Jodi Duncan

Succulents/echeveria in terrariums and in cloches are huge for us. Costume jewelry as an add on sale, incorporated into ribbon or wire on a vase is nice as well!
So there you have it! From unique containers to succulent terrariums, there are so many fun alternatives to the traditional Mother’s Day bouquet. What other fun ideas are you offering for all the special mamas out there?

And as a little added inspiration, here are a few gorgeous pulls to get your creative juices flowing! Which palette best represents your mom?

 

Mother's Day Inspiration

Mother's Day Inspiration

Mother's Day Inspiration

Mayesh Floral Forum: 2016 Wedding & Event Trends

Floral Forum: Wedding & Event Trends

 

We hope you enjoyed our first Mayesh Floral Forum discussing floral knives vs. shears! With wedding season upon us, this week we thought we’d ask our designers what wedding & event trends they are seeing for the 2016 season. While the response overwhelmingly pointed towards the natural, garden-inspired look, each designer offered a slightly different & unique perspective, so I’m just going to go ahead and lay ’em all out here!

 

Floral Forum

Cynthia Sanchez

The brides that are coming to me are wanting more greenery and they want things to look lush and natural. I’ve been doing more ceremony backdrops as well. Instead of an arch or altar flowers we might make a flower or foliage backdrop instead. There are also more brides paying attention to details, like napkin treatments & small vignettes for the bar area, cake area, etc. These are all small and simple designs where we might have loose greens and flowers with just a few candles, or a small cluster of flowers, but either way, I find my clients wanting to see more details throughout.

 

Floral Forum

Shawn Michael Foley

We are seeing a lot of “rustic/shabby” phasing out and being replaced
with what I call “heirloom”

  • Antique/vintage items & furniture that have been restored or updated to a new glory, mixed with garden styled flowers
  • It’s cleaner, polished and has an overall more professional look to it.
  • Mercury glass is phasing more into muted metals & smoother finishes
  • Peonies, peonies, peonies!
  • Brides are showing more and more interest in accent flowers like fever few, herbs, ranunculus, raspberries and pieris japonica

 

 

Floral Forum Randi Eshelman

White & blush are still the top colors for our brides this year, but some of our brides are adding burgundy or deep pinks as pops of color. Gold & rose gold accents everywhere, whether it’s the dinnerware, candle holders, floral vessels or accents on the tables – we are definitely seeing warmer metallic colors.

 

Floral Forum

Carla Kays

Bohemian style florals with brighter, bolder color schemes!

 

Floral Forum

Jerome Raska

Loose, airy, just-picked look for bouquets and centerpieces, earthy organic and natural look is far ahead of all the others!

 

Floral Forum

Veronica Cicero

More and more brides are included to loose, un-manicured garden designs incorporating interesting and unexpected textures in the foliage. In our case, the mix-matched vintage is graciously transforming into a refined rustic.

 

Floral Forum

Rachael Lunghi

I think people are experimenting more and not shying away from bright/bold color palettes as much! Although I still get the blush/neutral palettes here and there, I have many more clients who want to use bright blooms.

 

Floral Forum

Jodi Duncan

I’ve noticed weddings that happen in election years are more understated with regards to color and sometimes the overall grandeur as well. Everything is subtle with a “wait and see” approach. Brides are playing down their dresses with texture and opting for plain, understated fabrics All the texture seems to be showing up in flowers and foliages, so that’s exciting to see! Brides love an abundance of details for favors, tables, and so on. Too many details look like a rummage sale, so I try to persuade them to edit.

 

So what do you think? Do you agree with our designers, or are you seeing some different trends? Join the conversation and let us know!

Mayesh Floral Forum: Knives vs. Shears

Floral Forum: Knives vs. Shears

 

We’re back with the much anticipated first Mayesh Floral Forum topic! If you haven’t heard about our new series, be sure to check out our previous post to find out what this is all about and to learn a bit more about our awesome panel.

This is a question we’ve heard time and time again, and have learned that it is a somewhat ‘controversial’ topic. Every designer seems to have an opinion, and they’re stickin’ to it! We’ve become quite curious ourselves, so we asked our designers:


When it comes to cutting stems, knife or shears?

 

TEAM KNIFE

 

Floral Forum Floral Forum Floral Forum

 

The common theme here is the importance of protecting the stem & allowing maximum hydration to the flower. Most of these designers mentioned the risk of crushing the stem when using shears, which makes it much more difficult for the stems to drink the water. Some other reasons in the “pro knife” column…

Jodi: I can hold it and design at the same time (unlike shears that you pick up/put down)… Sometimes using shears/pruners/clippers is unavoidable when it comes to thick stems and cumbersome bunches… In a perfect world, always a knife, but we all know this world is far from perfect. We can at least endeavor to make it pretty! Here, here!

 

TEAM SHEARS

 

Floral Forum Floral Forum

 

As for the ladies on Team Shears, while they recognize the importance of preserving the stem and are aware of the knife users’ reasoning, they have their own opinions!

Rachael: If I used a knife, I’d for sure cut myself (me too, girl). I understand that they’re better for insuring an adequate amount of water gets to the bloom, but my blooms seem to be happy regardless. I do, however, always use a knife to trim leaves/thorns that fall below the water line.

Carla: I always have a pair of Ohana sheers in my hand and find that I can work faster using them over a knife. I do know that making sure you are using sharp clippers is important. You don’t want dull clippers that compress the stem as you are cutting as this can damage the stem’s ability to take in water and keep the bloom hydrated… I only use a knife for removing thorns on roses during processing.

 

THE MEDIATORS

 

Floral Forum Floral Forum Floral Forum

 

Veronica: Both! For flowers that have woody, hearty stems such as hydrangeas, roses, viburnum I tend to go for the knife and herbaceous stems my Japanese clippers.

Randi: It’s funny, when I first started out, I noticed other florists using knives so I assumed to be a “legit” florist, I needed to learn to use a knife. Later on, I realized that many other florists do not use knives, but since I taught myself to use it I had become faster at it than using shears. I have cut my fingers wit both shears and knives, so I don’t believe one is necessarily better than the other.

Cynthia: I don’t think it really matters which of the two you use. It really all has to do with preference and the task at hand. Nine times out of ten, I use a knife because I just move faster that way and my motions are more fluid, allowing me to focus on the flowers and the design a bit more. However, sometimes it’s just impractical for me to use a knife… Using a knife also requires a bit of practice.

 

THE VERDICT

 

It really comes down to your preference and whichever you are more comfortable with, however be aware of not damaging the stem and limiting the amount of water it’s able to take in. If you are going to use clippers, make sure they’re super sharp! Both Carla & Shawn mentioned Ohana clippers as some of the best. Shawn, though a fan of knives, recommends Ohana clippers because “they are sharp and produce a remarkably clean cut.”

So there you have it! You’ve heard the facts & opinions, now where do you stake your claim?

The Designers of the Mayesh Floral Forum

Floral Forum

 

We’re so excited to introduce a fun new blog series, and it involves you! We are always getting asked different questions about all things floral, and while we can answer them, we thought that the answers you’re really looking for would come from your peers. We’ve put together an “expert panel,” if you will, which we are calling the “The Mayesh Floral Forum.” When we see a question that seems to be trending, the Floral Forum will weigh in and share their advice and opinions on the matter.

Our hope for this series is that these posts turn into a space where you can learn from fellow designers, share your own thoughts & opinions, and ask the burning questions. Whether you’re a budding florist or an industry veteran, we encourage everyone to get involved!

Our eclectic group of Mayesh Floral Forum designers includes past & current Mayesh Design Stars, and some fabulous ladies from all over (who you might recognize from our Instagram takeovers). And without further ado, let me introduce them!

 

 

Floral Forum

 

Veronica Cicero
Anthology Co. // @anthologyco – Miami, FL

 

From an early age, it was clear that Veronica’s path would be in some sort of creative field. Shortly after graduating from art school in New York, Veronica started decorating parties for friends & visiting the flower market, and that was it! She has now moved her talents down south to Miami, where she has combined both floral design & event styling. Veronica describes her design style as playful, unexpected, and textural. To learn more about Veronica, check out the interview we did with her here! (Photo by @giannycampos)

 

Floral Forum

 

Carla Kayes
Carla Kayes Floral Design // @carlakayes – Southern California

 

From graphic design to owning a wholesale dried flower company, to starting her own floral design studio eight years ago, Carla has been in the creative field for as long as she can remember. Carla’s designs are natural, organic and lush, inspired by the flower garden she grew up tending to with her mom. More on Carla here! (Photo by @jenna_photo)

 

Floral Forum

 

Shawn Michael Foley
Hothouse Design Studio // @andtherealshawn – Birmingham, AL

 

Shawn, one of our current Design Stars, has a passion for creative expression, and is best known for his “Human Form Project,” an annually themed floral art/fashion series showcasing a fusion of beauty, blooms, and body. Shawn is dedicated to floral education, making him the perfect fit for the Mayesh Floral Forum. Check out our previous interview with him here! (Photo by Matt Mathews Photography)

 

Floral Forum

 

Randi Eshelman
Carte Blanche Design // @carteblanchedesign – Arizona

 

Four years ago, Randi left her corporate job in Commercial Real Estate to explore her love of floral design & the wedding industry. After doing a little freelancing on the side to get her feet wet, she took the plunge and started her own company, Carte Blanche Design. She is inspired by soft, organic and artistic floral design, and is so happy with her decision to take a risk and follow her passion! Read more about Randi & her journey as a designer here. (Photo by @danielkimphoto)

 

Floral Forum

 

Beth O’Reilly AIFD, TMF
Houston, TX

 

Beth started her career in the industry over twenty years ago. Her floral journey has allowed her to travel internationally as a product development designer as well as become one of the newest floral and event specialists on the Mayesh team. As a past Design Star you may recognize her from the Mayesh Youtube channel that is full of tutorials and products showcases. She has a passion for flowers and design and has created draw dropping displays that call upon her sculptural background as a 3D artist. Here is our interview back in 2014 when she became our Design Star!

 

Floral Forum

 

Rachael Lunghi
Siren Floral Co. // @sirenfloralco – Southern California

 

Rachael is your go-to girl for all things bohemian & free-spirited. She first started out with a design/styling/coordination business, Lace and Likes, but when clients kept asking her to help with their flowers, she decided to give it a try! After slowly educating herself and lots of practice, she eventually fell in love with flowers, and Siren Floral Co. was born. Learn more about Rachael on our blog! (Photo by @keithasavage)

 

Floral Forum

Cynthia Sanchez
The Blooming Bud // @thebloomingbud – Southern California

 

Cynthia has been doing floral design off and on for twelve years. After working in a flower shop in high school, she decided to study Interior Design, and worked in that field for a couple years. She was soon reminded of her love of working with her hands, and more specifically, flowers, and decided to quit her job at a top commercial design firm in Orange County, CA to pursue her dreams and start The Blooming Bud! She describes her style as ‘whimsically balanced’ – isn’t that the greatest description?! Want to know more? Check out her interview here! (Photo by @coriklecknerphotography)

 

Floral Forum

 

Jerome Raska AIFD, AAF, PFCI, CAFA, CF
Blumz by JR Designs // @blumzbyjrdesigns – Detroit, MI

 

Jerome, our other current Mayesh Design Star, has been in the floral industry for over twenty five years, starting out in the fashion industry as a visual merchandiser and fashion coordinator. He worked at a farmer’s market in the summer months selling garden flowers and creating bouquets, and eventually did some small weddings. When he was given the opportunity to buy a small floral shop, Jerome jumped at the opportunity, and the rest is history! More on Jerome here.

 

Floral Forum

 

Jodi Duncan AIFD
Jodi Duncan Designs // @jodiduncan – Norris City, Illinois

 

Jodi, former Mayesh Design Star, is a full-service florist in her hometown of Norris City, Illinois, providing floral design and wedding planning services as well as rentals. She has been a long-time fan of TED Talks, and when she recently had the opportunity to apply to be a speaker at a local TEDx event, she jumped at the opportunity to share her passion for flowers with her community. Check out our follow-up interview to her experience as a TED speaker!

 

Floral Forum

Mandy Majerik AIFD, PFCI
Hothouse Design Studio // @hothousedesignstudio – Birmingham, AL

 

Mandy (yet another former Design Star!) has been surrounded by flowers for as long as she remember, as she grew up in her Grandmother’s flower shop. With a background in Interior Design and floristry in her blood, Mandy started Hothouse Design Studios in Birmingham, AL, where she also acts as a Wedding & Corporate Specialist. Here’s a little throwback interview we did when she became our Design Star back in 2011! (Photo by Matt Mathews Photography)

 

Now that you’ve gotten to know our designers, stay tuned for our first official “Mayesh Floral Forum,” with questions coming from you!

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