Posts Tagged “AIFD2013”

AIFD2013: AIFD Award of Merit – Industry

This year I am pleased to announced that AIFD recognized Mayesh Wholesale Florist with the Award of Merit – Industry!

 

“This is an award that is presented to professionals in the floral industry who are not a member of AIFD, but who are serving a crucial role in advancing the industry.  [Mayesh is] also recognized for their long-held commitment and dedication to the AIFD Symposium.”

 

We really do to strive to serve our industry as a whole and I am so happy to see our efforts recognized by such a great organization!  I also wanted to say congratulations to Accent Decor, as they too received the Award of Merit – Industry!

Below is a video of the introduction of the award and of our CEO, Patrick Dahlson, giving his acceptance speech.  (The picture is not quite clear, but the audio is pretty good.)

 

“…A beautiful industry that provides incredible art to the world via the vehicle of flowers.  We at Mayesh are delighted to be a part of the solutions.”
~ Patrick Dahlson, CEO Mayesh Wholesale Florist

 

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2013 AIFD Symposium Interview: Julie Reed, AIFD

 

My next AIFD Symposium designer interview is with Julie Reed, AIFD.  She has been in our industry since 1978 and has her own book called “Beauty of Life”.  Pretty awesome!  Enjoy her interview below and we hope to see you at her AIFD program!

 

When did you realize this was the career for you?

When I went to a craft class to make ribbon roses and sold multiple arrangements in my parents grocery store.

 

Describe your journey in becoming CFD/AIFD?  

Upon arriving in the United States I was familiar with AIFD and wanted to be the 3rd UK person to have the credential. Unfortunately coming across some designers that did not seem worthy of the AIFD credential made me feel it did not hold the credibility I had thought. Once the testing policies changed for the better, a friend convinced me to join – I did and have really enjoyed the journey.

 

How many symposiums have you attended?  If you have attended multiple, why do you keep coming back?

All, since I tested in 2001.

 

Please describe your symposium program and what the audience can expect to gain from attending:

My program is about Illusion and the Passion we have to create – the Illusion in every room and every setting for our clients needs and enjoyment.  Hope the audience enjoys getting to know me and what I love to do, along with taking home a few tips.

 

Tell us a little about your floral extracurricular activities? 

Gosh, I have been honored to work for Phoenix Rose Parade Float Company for over ten years, created designs for the Emmy awards, Golden Globes, many celebrity events and weddings, movie and TV shows.  Travelled on privately owned cruise ships, creating decor for events. Enjoyed demonstrating for garden clubs.  Own and teach at the Las Vegas School of Floral Design.  Look forward to many more opportunities.

 

How would you describe your design style?

My personal style is minimal and contemporary.

 

What or who inspires you?

Many things inspire me: architecture, photography,nature,colors, my boyfriend.

 

What floral tool can you not live without?

Oasis Glue

 

If had to pick just one (I know it is nearly impossible) what would be your favorite flower and why?

Gloriosa lilly because it has such a unique form.

 

Tell us a short floral story. Have you ever had a strange floral request? Created something wonderful out of a sticky situation? Have you ever felt like MacGyver and used your mad floral skills in a non-floral situation?

Yes many times.  On example:  I turned a garden rose into a giant anemone by filling the middle with black painted trachelium. My Bride was over the moon.

 

What trends do you see emerging within our industry?

Hope the DIY trends fizzles out soon, “its killing me”.  I just cannot get into the vintage bottles and mason jars. Moving into bird cages.  Please bring back the art of floral design.

 

What is your best piece of advice for new comers into the floral industry?

If you don’t LOVE it find something else to do.

 

 

How can our viewers connect with you?

Have it all Julie Reed Facebook, Twitter

www.juliereedevents.com

www.lvsfd.com

Prefer to talk 702-435-9783

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2013 AIFD Symposium Interview: Tomas De Bruyne

 

My third AIFD Symposium designer interview is with Tomas De Bruyne!  I’m sure many of you know of Tomas and are a fan of his work, so I’m pretty excited about this interview.  I’m a big fan of Hitomi and I’ve become familiar with Tomas’ name from her.  And if you are hearing of him for the first time, well, I’d like to introduce you to Tomas De Bruyne, a Belgian floral designer and member of the company LIFE3 – enjoy the interview!

 

When did you realize this was the career for you?

When I worked with the flowers for the first time, I could express my creativity through flowers, they became my medium to communicate nature.

How many symposiums have you attended? If you have attended multiple, why do you keep coming back?

This is my 3th Symposium. The first I did a presentation with my two colleagues – Per Benjamin and Max van de Sluis – from my company LIFE3 (www.life3..net) followed with a hands-on in Palm Springs. This was my first experience and contact with this organization. The bundled creativity and passion I could feel on this symposium was new to me. A place were colleagues and friends gathered with the same purpose: enjoy flowers. The second was in Kansas City were I did a short presentation and again a hands-on. This time I return to give again a presentation called ‘The Seduction of Passion’ followed by giving a workshop on the last day.

Please describe your symposium program and what the audience can expect to gain from attending:

SEDUCTION OF PASSION

‘Seduced by the passion for flowers, its powerful language and magic…. ‘

The intent is to share some of the secrets which drive my passion. Through intriguing combination of rich colors, textures, forms and other attributes, the potential of communicating eloquently and poignantly with flowers will be revealed. Being passionate about creating and introducing new, inventive designs can be a useful marketing tool to position yourself as a leader in the marketplace.

See my program in attachment:

 

How would you describe your design style?

Through the many years I have worked with flowers and natural materials, I have developed and grown into a different person. Flowers do that with people: they throw you back upon yourself and upon what really matters.

Nature is the most sincere form of life, showing sheer beauty in all its simplicity and honesty. It is unavoidable when working so intensely and closely with nature not to be swept off your feet and loose yourself in the intricate pattern of what real beauty can accomplish.

Unintentionally, your perspective of life3 changes and adapts itself towards more in-depth feelings and emotions.

The thin layer of lacquer that normally covers our lives and our society slowly starts to disintegrate in the face of what nature has to offer.

There is a steady tendency from all of us to want to go back to a closer proximity to things that are real. Never before has there been more interest in alternative medicine, in alternative forms of belief, in back-to-nature holidays, where you can feel one with nature and the universe and draw upon this strength.

Travelling to other continents, experiencing and learning from other people’s ancient cultures and histories has brought the understanding of my own tiny existence on this fantastic planet.

As a floral designer, I feel privileged to be able to spend a large amount of my time working with nature and let myself be inspired by it.

My urge for creating cannot be quenched, and will remain as long as I feel I am able to touch people in their hearts and souls by the creations I am making.

What or who inspires you?

Many mediums. Each medium has its strength to inspire me. Going from Sculpturing, architects, painters, music, colleagues, but most of all nature. It is more what your are open for it at a certain moment, you are not searching, are only open to receive what moves you in a certain way.

What floral tool can you not live without?

my sharp knife

If had to pick just one (I know it is nearly impossible) what would be your favorite flower and why?

This is indeed impossible, because we are living creatures with a changing mood, changing emotions, etc. besides the personal approach we have as well the different seasons. As a designer, you develop your own style and this is always an evolution, never stops what counts as well for your personal taste and interests.

Tell us a short floral story. Have you ever had a strange floral request? Created something wonderful out of a sticky situation? Have you ever felt like MacGyver and used your mad floral skills in a non-floral situation?

I guess in the floral business we all had those situations. Once I had a big interior decoration in a classified building. I and my team were waiting from 10 AM to hang up a flower chandelier with a diameter of 3 meters on the Art-Nouveau ceiling of the Solvay Library in Brussels. The permission to hang it was promised and would be delivered by the government.

We wait and wait and the stress started at 3PM because we still did not have the permission to hang it and had to finish the job at 5PM. After some calls finally we could start to make up the chandelier and I did this job in 1 hour and all my assistants were handing me the flowers. I never made an arrangement that quick. When the first guest entered, we were just finished and closed the backdoor.

What is your favorite color combination right now?

Emerald green together with blue tints and shades with a touch of pastels.

 

 

What trends do you see emerging within our industry?

1. Vintage is certainly ‘in’. We can see 3 different vintage styles: POP, ROMANTIC (Victorian), and FARM.

2. Green and blue-ish combinations are the modern trends.

3. ‘respect for Mother Nature’

4. The will ‘to focus’ ourselves on quality time, friends, family

5. Craftsmanship becomes so important – what is good for our floral ‘meter’

6. From global we go back to local (knowing where the product, food is coming from)

What is your best piece of advice for new comers into the floral industry?

To realize nowaday’s we do not only sell flowers anymore, we sell emotions, we sell a craftsmanship by translating the wishes of the customer through our works.

A combination of a skilled florist with marketing and managing knowledge is needed.

 

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2013 AIFD Symposium Designer Interview: Marisa Chanel Guerrero, CFD

I have a new AIFD Symposium interview for you!  I am pleased to introduce you to Marisa Chanel Guerrero, CFD.  What I like about her interview is that she is unlike many of my interviewees … she is fairly new to floral design as a career and I loved hearing about her journey thus far.  For anyone who is thinking about becoming a floral designer or you already made up your mind on your floral career, I think Marisa would be a great point of contact.  Enjoy!

 

 

When did you realize this was the career for you?
About 5 years ago, I started taking the art of floral design seriously. I had been in a flower shop since my mom bought Debbie’s Bloomers when I was 8, so I knew lots of basic design concepts and mechanics but never really though it was what I would be passionate about. Then all of the sudden, I realized how much knowledge I had and I saw so many things I wanted to learn about and it was on!

 

Describe your path to CFD/AIFD:
Once I started taking floral design seriously and really looking at what being a floral designer meant, I knew that I had to get those letters after my name. All the designers teaching education programs and working on product development that I admired had the AIFD letters behind their names and that’s where I want to be. My first step was to get more formally educated. Mom, a Texas Master Florist, taught me how to design so that was a great start. I went through the AIFD web classes and hands on classes, and have been a couple times to the Teleflora Education Center (fantastic!), plus I’ve been on the New Mexico Wes-Texas Unit of Teleflora, so I had the opportunity to learn one-on-one from so many of the talented designers I admire while working on education programs. That focused attention to designing (I usually do the back office stuff) was really critical to my being accepted into AIFD. The tips and tricks were as important as the confidence building. I really have to give lots of credit to Marie Ackerman, AAF, AIFD, PFCI and Kevin Ylvisaker AIFD, PFCI who teach the Testing…Testing…1,2,3 class to the Teleflora Education Center. Without their amazing class I would have been to scared to attempt AIFD and I probably wouldn’t have done as well, if I had. It was a real game changer. A big, giant, public, THANK YOU!

 

 

How many Symposiums have you attended?
I have only been to one Symposium, last years in Miami, and it was an awe-inspiring event. There was the test, and the shows and getting to volunteer (helped with Dan Miller, AIFD’s Christmas program), then the dancing and dinners and flowers EVERYWHERE. Plus, so many people to meet and faces I have seen in magazines and new ideas. It was great and I can’t wait to go again this year for all of those reasons, except I won’t be testing, I’ll be inducted! Yay!

 

Please describe your AIFD program:
I have the privilege of working with 4 other inductees on Sharon Sacks’ wedding program. We were invited to design a bridal bouquet for her presentation that includes a “personal keepsake”. I wish I could say more but my part of the program is so tiny compared to all the knowledge Sharon and the other designers are sure to share.

 

Are you involved with any extracurricular activities?
I am currently Vice President of the New Mexico Wes-Texas Unit of Teleflora, so I get to spend time planning design programs for our area to be presented by the great Teleflora Education Specialists. Just recently the New Mexico Regional Florist Association and the West Texas Florist Association invited me to present with three other designers at a joint educational event which has lead to invitations to present for them again. It’s so exciting to me because I didn’t know how to get my foot in the door as an educator and now it’s wide open. It’s almost too good to be true.

 

How would you describe your design style?
My style is very commercial. I want to design for the customer and just make pretty arrangements. I love tropicals, so I always try to incorporate a few into my designs but otherwise I want my flowers to be easy to appreciate and reasonably affordable.

 

 

Who/What inspires you?
My mommy is my biggest inspiration. She has created a wonderful business, the biggest shop in the city, with a great reputation and she did it with tons of hard work. And she encouraged me to pursue attaining AIFD accreditation, and showed me how to be an active member of the industry.

 

What is your favorite floral tool?
My first thought was my knife, but I could live without that, there are always scissors for cutting, so maybe I couldn’t live without scissors. Okay, my answer is scissors, really sharp (good for cutting ribbon), Teflon covered (good for cutting Uglu), scissors.

 

What are your favorite flowers?
For a long time my favorite flower was a Cool Water lavender rose, so pretty and sweet smelling, but I have a new favorite, Oncidium orchids. Those tiny little florets of bright yellow are lovely and when you look at them closely they look like little flamenco dancers. Love ’em!

 

What is your favorite color combination at this moment?
The peach, pale yellow and creme combo that brides are loving right now is really pretty. Usually, I lean towards brighter colors since I like tropicals so much, so I guess I needed a change and that combo is so soft and pretty. Plus, peach felt like such a dated color for so long but now it’s coming back and it’s not as over powering, and there are so many flowers in pretty shades of peach.

 

 

Do you have any advice for floral design newcomers?
Our industry is in need of talented new designers who are ready and willing to carry floral design to the future and the best thing they can do is learn from their flower idols. There are so many experienced designers just waiting to teach you their tricks and skills. Ask them questions about every area of the business, from how to write proposals to the best care and handling practices. There is a very warm community of florists who are willing to teach newcomers so that our industry can stay relevant. Your job is to take their advice, use what works for you and create the best business you can. A hard task but someone has to do it!

 

Contact

Marisa Chanel Guerrero, CFD
Debbie’s Bloomers
(915)857-8600

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2013 AIFD Symposium Designer Interview: Kenneth Snauwaert AIFD

 

In talks with AIFD regarding our sponsorship, I thought it would be fun to interview some of the speakers that we will see at this year’s Symposium “Passion” in Las Vegas.  A way to get to know AIFD – the people behind the organization.  First up is Kenneth Snauwaert AIFD.  I had the pleasure of meeting Kenneth at last year’s symposium.  He was full of energy as he described his plans for his program for this year’s symposium that focuses on orchids and I am happy to introduce you to him.

 

When did you realize this was the career for you?

When I was a teenager.

 

Describe your journey in becoming CFD/AIFD?  The when, where, what, why, who, and how’s …

I was encouraged for many years to take the PFDE by a local AIFD member. When symposium was so close in Palm Desert, CA I decided to make the drive and take the PFDE. It was the best decision I made for my career!

 

How many symposiums have you attended?  If you have attended multiple, why do you keep coming back?

Passion will be my 7th symposium. The friendships I have found and the design inspiration I find at symposium keep me wanting more.

 

Please describe your symposium program and what the audience can expect to gain from attending:
It’s about my journey from when I caught “Orchid Fever” and how it inspired my love of floral design. I will explore four popular orchid families interpreting them in design. I believe this is the first time an ALL ORCHID program will be on the AIFD symposium stage!

 

Tell us a little about your floral extracurricular activities?  (e.g. rose parade, classes, botanical garden/garden club, etc.)

I currently serve as Vice President of the South West Chapter of AIFD, teach floral design part time at the College of Southern Nevada and am the Student Advisor for the Student Chapter of AIFD at CSN.

 

How would you describe your design style?

Architectural and Structural

 

What or who inspires you?
Music, architecture and fashion

 

What floral tool can you not live without?

My power drill and knife

 

If had to pick just one (I know it is nearly impossible) what would be your favorite flower and why?

Of course it would be the orchid…Phalaenopsis being my favorite member of the orchid family.

 

What is your favorite color combination right now?

I love strong bold colors and am still in love with lime green. I am enjoying lime green and orange (citrus colors) and purple with orange or lime green.

 

What trends do you see emerging within our industry?

Mono botanical monochromatic designs are still very strong. I am seeing more structural designs using creative armatures.

 

What is your best piece of advice for new comers into the floral industry?

Education and practice, practice and more practice!

 

How can our viewers connect with you? (list your business website, Facebook business page, Twitter name, LinkedIn, blog, etc)

kennethsnauwaert.com
Facebook page: Orchid Passion
Twitter: flowerdivo

 

 

 

 

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AIFD 2013 Symposium “Passion” with Jodi Duncan

Our 2013 Mayesh Design Star, Jodi Duncan AIFD, personally invites you to attend AIFD’s 2013 Symposium, “Passion” in Las Vegas which is taking place June 28-July 2 at the Paris Las Vegas Hotel & Casino.  Visit www.mayesh.com/AIFD.aspx for more information!

 

Mayesh will be in attendance as the distribution partner for the entire event, as well as showcasing some of our gorgeous wholesale flowers and reporting on all of the exciting details.  It truly is a time of intensive inspiration and professional networking within the floral design industry.  I hope to see you there!

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