Happy Monday, flower community! Just a little over a week ago, Veronica Cicero of Anthology Co. in Miami took over our Instagram for a couple of days, and it was fabulous. She hit us with colors, designer tips, and some super unique designs (the fireplace overflowing with flowers & the hanging bench were two of my favorites!) As is tradition, we asked her a few questions so we could get to know the designer behind the flowers. Be sure to head on over to the Anthology Co. Instagram to see more! (Above photo by @giannycampos)
So to start out, why don’t you tell us a little bit about yourself, and how you found yourself in the flower business!
I would say it was a multi-step process, from an early age it was clear that my path would be in some sort of creative field. But, it was shortly after graduating from art school in Hunter College, New York that I started decorating parties for friends and visiting the flower market that I discovered floristry was an outlet that really moved my heart as an artist.
How would you describe your design style?
Playful, Unexpected, Textural
Photo by @elainepalladino
Photo by @tolovephoto
New York and Florida are definitely two different cities! Have you found that you’ve had to adjust your style from city to city?
Miami was very receptive of my style from day one, I think the event industry down here was desperately craving a switch from the overly manicured Hydrangeas and Roses.
Aside from floral design, what else does your event design entail?
From setting the table with the whole Jazz to creating an experience where guests are transported to a place or a period in time.
Photos by @katielopezphoto
What trends do you see happening in flowers right now?
More and more people are understanding the importance of enhancing venues and event spaces by their own features: colors,shapes, materials…. etc
Photo by @pabelonastudio
Photo by @carolina_guzik
Let’s talk tools. Favorite florist tool, and favorite social media app for marketing yourself?
Japanese Sakagen clippers from Jamali Garden… the monster of Instagram!
What is your favorite or most memorable event or shoot you have been apart of?
I got to transform Gotham Hall in NY into a Rainforest – from the very narrow entrance completely covered by tropical plants, the overtaken old bank’s railing cover with wild vines to a 22′ tall Bamboo installation in the space… it was the magical Amazon in the center of the concrete jungle.
What is one piece of advice you’d like to go back and tell yourself during your first year of designing?
Take business classes!
Photo by @carolina_guzik
Love her work? Head over to our Instagram to see the rest of her whimsical takeover!