Is it me or are we hearing more and more about destination weddings?  At the 2013 Catersource & Event Solutions show, I attended “The Destination Wedding Hot List” session to see what information Kevin Covey, Owner, Kevin’s Parties, Co-Owner Destination Wedding Gurus; Laurie Davies, Owner, Five Star Weddings & Events, Co-Owner Destination Wedding Gurus; and Natalie Vishny, Owner, Swellegant, Co-Owner Destination Wedding Gurus had to share on this trending topic.

 

 

P.S. don’t forget that we offer Mayesh Destination Events so that you can have beautiful Mayesh wholesale flowers pretty much anywhere in the world you may have a wedding or event!  Pretty cool!

Here are some highlights from this great session:

  • Top locations for destination weddings are Las Vegas, Hawaii, U.S. Virgin Islands, Jamaica, Bahamas, Mexico, and Florida.

 

  • Common misconceptions:
    • Destination events are uncommon – actually, you are probably planning destination weddings more than you think.
    • You mind set had to be different and your clients are paying for your expertise.
    • Do you research to find local vendors to save money because this route is much cheaper than flying in a vendor.
    • Destination clients spend more money per guest but you typically get more bang for your buck.
  • Capture the market – make your location wish list and become an expert in those areas.  Don’t limit yourself.
  • Creating a luxury destination wedding ….
    • Offering services like babysitting and shuttle service
    • No cookie cutter formality – couples are looking for adventure and spend time with their guests like cooking classes or salsa dancing.

 

 

    • Say goodbye to banquet and hello to action stations.
      • strolling carts throughout the event with guacologists and mixologists.
    • Serve signature and retro cocktails inspired by Great Gatsby and Mad Men.  And don’t rule out unique soda pops.
    • Pre-ceremony cocktail are quite popular.
    • Use interesting and elegant furniture to set the scene.
  • Time to accept your applause:
    • Blog about your hits – blogging is a great way to create great content, attract new customers, and to post on your social media outlets.
    • Create a promotional video – 1 video is worth 1.8 million words; people share videos and recall value to much higher than just words
    • Your website should be current and show your best work

 

 

      • Be sure where your business is located and what other areas and/or destination cities you service are clearly listed.  This is a pet peeve for me.  I often visit websites and cannot easily tell where the business is at.
    • Don’t be afraid to ask for reviews and referrals.  Let your clients speak about your best work for you.

 

Are you already involved in destination weddings?  What are your tips and/or ideas?

Leave a Reply

Your email address will not be published. Required fields are marked *