Archive For The “Education” Category
Now that our Cleveland workshop has officially been published by The Bridal Theory, we’re so excited to share our favorite images from our second workshop back in March! Once we received these gorgeous images from Nicole Clarey, we knew we had to make her an official part of our workshop team, so stay tuned for more beautiful photos this as we continue on our #MDSFlowerWorkshop tour. And for a more detailed recap of our Cleveland workshop, make sure to check out The Bridal Theory’s post!
Photos by Nicole Clarey Photography
Designer- Christy Hulsey – Colonial House of Flowers
Venue – Lake Erie Building
Photographer – Nicole Clarey Photography
Stylist – Tristan Needham Design
Rentals – Event Source Rental
Wine – Cameron Hughes Wine
Lunch – Spice Catering Co.
Our next stop on the tour is Houston (sold out!) but we still have a few seats left for Charlotte, Phoenix, Portland and Detroit! Make sure to reserve your seat now!
You may have noticed that our Instagram feed was on POINT over the past two days, and it’s all thanks to Ashley & Liz who filled it with stunning images from their recent Sentient workshop! They were sweet enough to answer a few questions for us about their working relationship, love of flowers, and the workshop itself! So let’s get to know Ashley (@parkfloraldesign) and Liz (@silohfloral) a bit better, shall we?
First of all, congratulations on what looked like a successful (and gorgeous) workshop! Can you first tell us a bit about each of yourselves, and how this all came to be?
Liz: I have been designing flowers for the past 6 years, working under and learning from two different designers and then I finally took the plunge and started my own company in November 2015. I have always known that I need to work and create with my hands. Flowers make me imagine and wonder, which is something I never want to lose. I spend my time (and money, let’s be honest) exploring the world and eating and cooking good meals. I’m a wine and whiskey lover and a sucker for a good old-fashioned.
Ashley: I have been working in the wedding industry for nearly 10 years but have spent the last 4 focusing on floral design and have found my calling there! I am a mom of two, wifey of one and a mama to four chickens and one pup. We recently moved to a new (old!) little bungalow in Denver and now I just dream of running an urban farm and garden.
We met a few years back when we were working together at another florist’s studio. After that we have each continued to build our own businesses, but honestly, we are floral soulmates and are constantly working together and bouncing ideas back and forth.
Have the two of you collaborated in the past, or was this your first experience doing something like this together?
Oh yes! We joke that this is “the family biz” – we get to work together constantly. When we were first working together a few summers ago we bonded over our love of 90’s hip hop and R&B and it was instant fireworks! Working together is so seamless for us and we have a very similar aesthetic and approach to floral design. It is so natural and easy not only to design together, but also to teach side by side. This was our first group floral workshop that we have hosted and we’re already scheming up round two!
We’re a huge fan of floral workshops and the invaluable education that comes with hands-on learning in an intimate setting. I love that you designed this workshop around four art principles & concepts; can you explain what those are and why you chose them?
Floral design is truly an art form to us. We work with a medium that is constantly changing and evolving, but that is exactly the reason that we love it. Florals are different than so many art forms, such as painting, photography, or sculpture, because we are working with things that are alive and also temporary. That is part of the magic though – it is this fleeting beauty that you get to create and behold just for a period of time.
Since we have such a similar approach to design, we found it was helpful to teach in a way that other creative minds could understand. Color, shape, movement and contrast were the four principles we focused on during Sentient. These principles dictate how we create conceptualize and design each floral arrangement. The palette is the foundation for our designs and where we love to spend the most time becuase it completely sets the tone for the entire creation. Shape is all about establishing a mood and giving an arrangement character and personality, while movement is about evoking a feeling in the design and letting the eye travel through the floral piece. We love to use some contrast as we work with flowers to help make things “pop” and add more visual interest.
What was your favorite part or moment of the weekend?
The second night of the workshop, we hosted a private dinner catered by The Fond Life (@thefondlife) at Ashley’s home. It was such an intimate and special time to get to know each of the attendees and bond over incredible food! We would also say watching the group come together for the installation design was so exciting and rewarding.
Let’s get to the good stuff – the flowers! It must be a dream to get to choose all the flowers for something like this, when you have no limits or restrictions from a client! Tell us a bit about your thought process behind your floral recipes for the different pieces you created.
THE FLOWERS – cue lots of squeals! We had such amazing product to work with for the workshop! Spring is one of our favorite seasons for flowers and we wanted to honor the season in each of our designs. We really believe that each design should be an artistic and dynamic expression, which means incorporating both light and dark tones, large focal blooms and soft, small spring blossoms, and lots of textural elements. We had a beautiful range of purple, mauve, sandy brown, peach, cream and white. We always want someone that is viewing an arrangement to be able to enjoy the visual journey so we are thoughtful about the way color moves across an arrangement.
Do you have any plans to host more workshops in the future?
We do! We had such a blast hosting and teaching the Sentient workshop that we are planning to do another in the fall. Fall florals offer a completely different palette and mood and we can’t wait to have another opportunity to teach other designers. Stay tuned!
And lastly, what would you say to designers that are interested in taking a workshop but are trying to decide if it’s worth the investment?
Workshops are a big investment and one to be taken seriously. We believe that becuase floral design is truly an art form, that as designers, we need to constantly be inspired, moved, and learning more about this medium of art. The goal is that each attendee walks away not only with some beautiful images for their portfolio, but also with a renewed sense of energy, inspiration, and confidence in their work. And, of course, the sense of community and support that is built between all the designers cannot be beat!
For more workshop goodness, head on over to our Instagram to see the rest of the images!
Guys, I’m super excited about our next live chat!! You don’t even know how excited and I will admit, a little nervous! Join me as I chat live with Kristin Banta, the founder and Creative Director of Kristin Banta Events on June 13 at 4 pm EST / 1 pm PST!
If you have ever had questions for those designers you may have seen on TV or those who are behind the luxe events you see in magazines, then this is a must attend and must participate event!
KBE’s work has received many awards and has been featured on the Hallmark Channel, Bravo, Style Network, TNT, SYFY, Food Network, Fox, NBC, and in countless publications including Martha Stewart Weddings, InStyle Weddings, Los Angeles Times, Life & Style, LA Confidential, Frontiers Magazine, The Knot, Inside Weddings, Southern Living, Real Simple Weddings, Style Me Pretty, Brides, and Punk Rock Confidential. I posted a quick profile video for KBE below to get to know our speaker a little bit more.
So, what do you want to know? From branding to event design and everything in between, we want to hear what you want to watch (or if you are like me, listen to). Send us your questions for Kristin and we will try to address as many as possible in an hour!
You can use the comment box below, or send any questions you’d love to hear during our chat to email@example.com.
See you Tuesday June 13th @ 4 PM EST / 1 PM PST
Did you miss our first Mornings with Mayesh show?? If so, I have the replay for you here! I think our first show turned out amazing!! I want to thank everyone who submitted questions and who were able to join us live because, without you, Dave and I would have just been talking to ourselves.
Be sure to save your seat for our June 6th show at 10 am EST / 7 am PST! If you have questions or topics that you would like us to discuss, share them in the comments below.
Here are the topics and questions that were covered along with the links that were mentioned:
- What is happening in the world of flowers?
- What is the best way to keep stock from getting gummy?
- What is the best way to order flowers at the right time so that they peak on event day?
- Please describe the process to order and receive Mayesh product when I have events out of my local area so that they open perfectly the day of the event.
- What is the best estimate/contract software for a small florist?
- What is the best sources for supplies – buckets, vessels, containers, etc.
- How do other florists mark up their flowers and goods? Also, when incorporating labor, what percentage do most use?
- What the best method to make a garland? Any hints to ensure it stays together really well? Is is more cost effective to make yourself or order from a company that specializes in garlands?
- What’s your favorite base to make a flower crown with?
- For wedding florists, how do you handle clients that want to mix their DIY flowers (fresh or silk) with your designs? We have an exclusivity “preference” but it can be hard to explain/enforce at times, especially with there being so many DIY brides in our area of the midwest! I would love to hear how other professionals handle this situation.
- What are your favorite corsage and boutonniere flowers? I love using orchids and callas for their durability but they don’t seem to be very popular right now. And roses can fade quite quickly in the heat of summer wedding season.
- How do you create “hoop” bouquets? I don’t quite know how to keep all of the flowers alive and still get a sturdy end product.
- Marketing news: Facebook algorithm update, new features for Facebook group admins, Instagram Stories and MikMak, Pinterest’s “more like this” and Lens.
Mark your calendar and we’ll see you on June 6th for our next Mornings with Mayesh!
If you’re like me, you love to start your mornings off with a strong cup of coffee and a dose of The Today Show. Well, move over Kathy & Hoda, there’s a new morning show in town! Starting May 16th, we will be hosting a recurring Live Chat one Tuesday a month in which hosts Dave & Yvonne will be talking all things flowers! Mornings with Mayesh will loosely follow an AMA – “Ask Me Anything” – format, and we want to hear your flower questions to discuss on air! Dave is a wizard when it comes to flower “hacks” and tips & tricks pertaining to product, and both Yvonne & Dave are longtime veterans of the floral industry with plenty of knowledge to go around.
So send us your questions/comments/topic ideas, and without further ado, I’ll let the hosts introduce themselves!
Hello, hello! I have had the privilege of being Mayesh’s Director of Marketing since 2012. I believe in teamwork, continuous improvement and taking risks. My team has been instrumental in developing Mayesh’s worldwide brand into what it is today – specializing in content and inbound marketing. It’s been an amazing journey, but with all stories, this is not my beginning. I won’t take you all of the way back, but I have a unique background. I graduated with a degree in operations management and business statistics, was a UX consultant for one of the largest insurance companies, along with owning my own wholesale florist with my hubby before we joined Mayesh. I like to say that I bring a great mix of nerd and sparkle to the table and I’m super excited to connect with you with our new live video series!
I have had a passion for flowers and art since I was a little boy. My first dried flower arrangement was at the age of 6 foraging dried seed pods and such in the fields behind my childhood home in Indianapolis. All throughout my childhood, I was involved in various art classes including color theory, sculpting, charcoal sketching, watercolor, acrylic, oil painting. Fast forward to the 90’s and I studied floral design under Michael Prihoda at South Seattle Community College. After working briefly in a flower shop in Seattle I was introduced to the wholesale side of our industry where I have spent the last 20 plus years honing my skills. In 2001 I started my career with Mayesh Wholesale Florists. I worked at their Los Angeles flower market location for 5 years and then transferred to their national shipping department. I have made it a priority to learn every aspect of the industry and benefited greatly from those experiences. When asked to transfer to Phoenix for Mayesh I didn’t hesitate. Mayesh has been like a family and home away from home. I love my career and who I have become by being a part of such a wonderful company.
So here is one last reminder to ask us your flower questions in the comments below, and be sure to tune in…
Tuesday, May 16th at 10am EST / 7am PST
We couldn’t be more thrilled with all of the rich educational resources that are becoming such an important focus within the flower industry. From in-person workshops to online tutorials, there are so many different ways for florists to continue learning & growing, and Erin Benzakein’s new book, Floret Farm’s Cut Flower Garden, is a welcome addition to this growing collection of educational tools.
Lucky for us, Erin was able to take a little time out of her busy schedule to answer a few questions about her book, and we wouldn’t be surprised if you hightailed it out the door to your nearest Barnes & Noble to pick one up after you finish reading! Enjoy!
Above photo by Michele M. Waite
So let’s go back to the very beginning. With everything already going on in the Floret world – growing & selling flowers, educational workshops, and selling seeds just to name a few – adding a book to the mix seems a little bit crazy! What made you want to write a book in the first place?
I have a habit of taking on multiple massive projects at the same time; and you are right, it can be a little crazy! In this case, I have the book to thank, and to blame, for Floret Seeds. For years, I had dreamed of writing a book and having my own line of seeds, but the latter was always something I envisioned for sometime much further down the road. Well, that timeline got bumped up when I realized that many of my favorite cut flowers, the very ones I was writing about in the book, are not widely available unless you’re willing to wade through obscure catalogs without photos organized by scientific names, or spend a lot of money buying seeds in bulk. Most gardeners, florists and small scale growers only need 50 to 100 seeds of a particular variety, not 1,000! My editors at Chronicle Books emphasized the importance of making the book accessible and approachable to home gardeners, so rather than substitute some of the flowers I featured, I decided to source the seeds myself. It was then that Floret Seeds was born!
You’ve mentioned that you wish this book existed when you first began growing flowers – what do you hope readers will gain from it? Is it geared more towards the everyday gardener, or those wishing to start their own flower farm?
It is definitely geared towards the home gardener and floral designers wanting to start their own cut flower garden to supplement their design work. I wanted to show flower lovers that they don’t need massive estates or expansive farm fields to grow great flowers. Even in the smallest spaces, you can create cutting gardens that are both pretty and super productive.
Some of my most popular posts online are ones that feature big buckets overflowing with freshly-cut flowers. But harvesting these big, beautiful blooms is just one small part of the longer process of growing great cut flowers. The book fills in all of those blanks by taking readers through the entire progression starting with planning your space and prepping the soil all the way through post-harvest care and providing design ideas for what you can do with your floral abundance.
Whether you plant flowers in honor or in memory of a loved one, to provide food for bees or other pollinators, for a business or exclusively for your own personal pleasure, flowers are a beautiful balm for the soul. There are so many reasons to grow, share and enjoy seasonal flowers. My hope is that my book will help others discover this joy and grow the garden of their dreams.
Photo by Joy Prouty
I’m sure throughout the writing process, there were so many little things you wanted to cover. What was the most challenging part about writing this book, and editing it down to the essentials?
It is so true. There was much, much more I wanted to include in the book, but simply could not because of space constraints. Even after successfully lobbying to have the number of pages increased, I still struggled. For example, it was hard to pick just four peony varieties to feature in the book, when I really wanted to feature 14! I also wanted to go into even more detail about how to grow certain types of flowers, but had to narrow the focus on some of the easier to grow varieties that appeal to a broader audience.
How about the most rewarding part?
The most rewarding part was finally holding the finished book in my hands. I’m not going to lie, the book was a lot of work and challenged me in so many ways. After working on it for so long, finally seeing the finished book felt a little unreal! Reading the heartfelt notes and sweet reviews from folks who have been inspired to grow more or new flowers because of the book makes it all totally worth it.
Being from the Pacific Northwest, our seasons are very different from other regions – hello, rain! Will the seasonal format of the book speak to gardeners in varying climates?
Absolutely. I worked with my phenomenal editor, Julie Chai, to make the book as universally applicable as possible. Instead of referencing specific months or days of the year, for example, I discuss planting and harvest dates in relation to the number of weeks until your first or last frost. Plus, all the measurements include metric system references. This took a little extra work, but it was important to make it accessible, regardless of the growing zone, continent or even what hemisphere your garden is located.
One benefit to growing flowers is that you have an abundance of gorgeous blooms at your fingertips to play with! You are a great example of someone who has taken advantage of that and become a sought-after floral designer on top of growing. Tell us a little bit about the floral arranging aspect of the book.
For each of the four seasons, I include a few floral design projects. I loved being able to showcase the beauty of seasonal flowers by creating simple, elegant designs. Each project includes detailed instructions and photos illustrating each step in the design process. Several of the projects incorporate nontraditional foliage you may have in your landscape that I love tucking into your into designs for added texture and interest.
Photo by Joy Prouty
Lastly, if you could go back and give yourself one piece of advice when you were first starting out, what would that be?
In regards to writing, my advice would be: be patient. Just as it takes a lot of time, patience and a lot of love to take a tiny seed and nurture it into a fully grown flower in bloom, so too does it take time to take an idea for a book and nurture it into an actual book. In terms of gardening and flower farming, I’d remind myself about the phrase don’t let the perfect be the enemy of the good.
Thanks again for sitting down with us, Erin, and for sharing your invaluable knowledge with our community. For more gardening how-to’s and information, be sure to check out the Floret blog – it’s a treasure trove of growing tips & tricks!
Ahh, Instagram. It’s the fun app to share silly photos with friends turned Social Media Marketing powerhouse. Instagram has now become arguably the most important app for creatives to showcase their work and help drive business in today’s online driven world. For a bride, it’s not only a quick way to see a photographer or floral designer’s portfolio, but it may be your first and only chance to woo her with your perfectly curated Instagram feed, a glance into what her perfectly curated wedding day could look like.
Though Instagram and other social media apps come second nature to some, for others, it can be totally overwhelming and a huge cause of stress. But guess what? It doesn’t have to be.
Kelly Perry, founder of both Team Flower & Philosophy Flowers, has a unique perspective on Instagram and how to go about using it to your benefit. In a few short weeks we’ll be sitting down with her for a Live Chat, and before we do, we want to hear from you!
So tell us, what are your biggest struggles with Instagram?
Kelly is also great at the visual aspect, so if you struggle with your feed, feel free to take a screen shot, send it to us, and you just might see your feed pop up during the chat, during which Kelly will openly discuss and give constructive criticism on ways to improve it.
You can use the comment box below, or send any screenshots, questions or concerns you’d love to hear during our chat to firstname.lastname@example.org.
Wednesday April 12th @ 4PM EST
Come join us at a Mayesh Design Star Flower Workshop featuring Christy Hulsey of Colonial House of Flowers! We have 2 stops in the bag and will be hitting 7 more cities throughout this next year!
I can’t even tell you how incredibly excited I am to be able to share with you the stunning pictures and video from Jeremy Chou Photography and Talewind Visuals. The media below tells the story of Mayesh’s inaugural workshop, which was held in Los Angeles at FD Photo Studio, where it all started.
Keep on scrolling down to view the magic created by our LA Mayesh Design Star team!
Get more information and RSVP for a workshop near you here.
Maybe you feel like this when working on wedding flowers, but the planning and styling of the workshop was half the fun of having a workshop! Seeing all of the little details coming together was pure magic. The students had access to some of the best Japanese, Dutch and local floral product in the industry for their arrangements, and the end product just couldn’t have been more dreamy.
Part of the planning was putting together a special thank you gift. The students were treated to a private selection of Cameron Hughes wine, and a beautifully styled gift box by Salt and Pepper Co., full of items from: Sugar Paper, HomArt, Cameron Hughes, TOCCA, and Accent Decor.
Christy instructed the students on how to create their Oasis Floral florist netting structure to insert into their Accent Decor vessel. Once the vessels were prepped and ready to go, Christy shared how to utilize branches, where to place vines a.k.a. “dancers”, what to do with large “real estate” blooms, how she utilizes her Design Master color tools, where to put unexpected pops of foraged blooms, and many other invaluable techniques that she has picked up over the course of her career. Also, the students were given a few tips and tricks on utilizing Mayesh’s beautiful garland as either a swag, or a bride and groom chair backer.
The End Results
After the students were finished, they headed over to the photography station where they had their arrangement photographed on a fully styled table to use in their professional portfolio. Then, Jeremy Chou and Tristan Needham both gave a tutorial on photography and styling – how to always put your best foot forward with your images, and what tools have been most helpful to them in elevating their brands.
Though the weather may not show it in many parts of the country, spring is in the air! And that means that it’s time for the annual spring wedding show at the Portland Flower Market. This year’s featured designer is John Regan of Twisted Stem Floral in Illinois, and it’s bound to be a good one! Here are the details…
Sunday March 19th | 8am until 2pm
Portland Flower Market | 3624 N Leverman St, Portland, OR 97217
8am | Show Opens
9:30 -11am | Morning Session
11-12:30pm | Catered Lunch
12:30-2pm | Afternoon Program
$50 REGISTRATION FEE
About John Regan
Twice named ‘Designer of the Year’ by the Illinois State Florists Association and Illinois Allied Florists, 2017 will mark John’s 40th year working in the professional floral industry. He describes his style as “modern Flemish’ as a result of being drawn to discovering and working with a wide scope of flowers, foliage, naturals and non-traditional materials such as salvaged materials, porcupine quills, horsehair, silk, mohair, angora and handmade paper.
John’s work has appeared in Flower Fusion, the Japanese journal Florist, Town & Country, Elle Decor, Martha Stewart Weddings and most recently was the cover feature of the November 2016 issue of Florists’ Review. He was also a featured designer in the book Entertaining for Business. His northern IL floral studio Twisted Stem bears the tag line ‘Edgy & Elegant Floral Design’, which describes their non-traditional style.
Their clients are spread across the upper midwest and occasionally internationally. Weddings they produce can be as modest as $500, or as grand as in 2016 when John and staff produced a week of 3 parties and 1 wedding in Dubai with a flower cost in excess of $5 million.