I plan on bringing our readers all things flora and fun, mixed with some serious posts about the flower business. I like to think of myself as pretty well-rounded - having passion for design (flowers, web, decor, etc.), marketing, photography, tech, and business. I'm a huge believer in continual education, so I'm always looking for new ideas and hope to share that journey with you!
Coming from a background in interior design, I'm trying my hand at flowers, and will be spending the next year learning the ins & outs of the business. I will be sharing my experiences as the new kid on the block, hoping to inspire other young, aspiring floral designers like myself. I grew up in the wholesale flower business, but hope to use my education and experience to eventually create a unique and innovative approach to floral design. Follow along for a blend of educational tid-bits, my thoughts & musings on the business, and a peek into my crazy journey into the world of flowers! #alitheflorist
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